2gen.net

Integrated marketing for a digital world

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About 2gen.net
We are 2gen.net, a full-service digital marketing agency with over 20 years of interactive design and development experience. Whether your business is a startup or a global brand, we can help you to make the right connections.
< $25/hr
2 - 9
Canada
2gen.net
Integrated marketing for a digital world
0.00/5 (0 Reviews)
3 Questions
Companies that apply AI into their customer services and high-level IoT in their processes.
Companies that apply AI into their customer services and high-level IoT in their processes.

Companies that apply AI into their customer services and high-level IoT in their processes.

If you ask me whether the arrow released by you from the bow will hit the target, I will say it depends on a lot of factors like your hand stability, head position, release time, the weight of the arrow, distance, and so on. Likewise, consider lead generation as your bow and arrow, while sales or revenue is the target. Definitely, lead generation will give you the business, but how much it all depends on your lead generation strategies, especially when you’re aiming for digital marketing. Remember, your focus should not be only on generating leads but generating “Quality Leads”. It is estimated that by 2023 the marketer will invest $201 billion in lead generation campaigns. This is a clear indication that lead generation is the top priority of entrepreneurs to cash-in more business revenue. Lead generation is not far away from digital marketing. What I want to convey is that if you believe in digital marketing effectiveness and success, then lead generation is the axis of that success. Let’s take a step-by-step tour to understand the effectiveness of lead generation in a digital marketing strategy. How is traditional marketing replaced by digital marketing? The marketers have deferred from using brute force marketing after the introduction of digital marketing. Instead, they adopt the lead generation path that is more customer-centric and result-oriented. ( see image below) This is how marketing trends have evolved in their operations. ( Image source: marketo) What is lead generation Lead generation is the way that you attract and capture consumer interest in a product or service for the purpose of sales. It sits in the middle of the sales funnel or often known as MOFU ( Middle of the Funnel). ( image source: GTM 360) Mode of Lead generation, Email Marketing Search Engine Optimization (SEO) Content Marketing ( Blog, newsletter, videos, forms, etc.) Social Media Marketing Pay-Per-Click Marketing Lead generation ROI- Cost per lead The cost per lead is an essential KPIs that tell how effective your lead generation strategy is. For instance, a lead source that generates you $500 sales for every $100 is better than a lead source that brings in $100 in sales for $100. If your cost per lead is higher than the average cost than make sure that it is a quality lead. As per one of the surveys, the average cost of a B2B sales lead varies by industry. The leads in the health care sector rank highest ($60), followed by business/finance ($43). The low cost leads are for marketing products/services ($32) and technology ($31). So the effectiveness of your lead generation also depends on what industry your product or service belongs to. It is an achievement if you are receiving lead in volume, but if the cost is also increasing with the volume, then it is better you put the brakes on it. Quality lead generation Quality leads are another deciding factor between the success and failure of your lead generation campaign. As we discussed above, quality leads have more weightage and a chance to convert into sales. It is always advisable to target the quality leads rather than random leads. On an initial basis, it may take the time, or you may have the lesser lead, but over the long-run, it will be a fruitful effort. Tips for generating quality sales leads Differentiate between leads and Inquiries Filter out sales lead from marketing lead Categorized quality leads into three categories - hot, warm, and cold. The sales team can work on hot leads while the marketing team can work on warm and cold leads Use a lead management automation system. It should help to prioritize the leads based on lead scoring Lead nurturing is a vital part of converting a lead into sales. Do not miss the signs of progress through the buying cycle like- a frequent visit to social media page/website, sign-up for regular newsletters, inquiry of specific product through mail, subscribe to your blog, responding to product offers, or quiz, etc. Mistakes to avoid for your lead generation strategy Most entrepreneurs understand the significance of lead generation in digital marketing, and therefore they pour money on a large scale towards it. But not all of them had a great experience out of it. It is due to the fact that they make mistakes in their lead generation strategy. Just by avoiding these mistakes, you can harvest better results from your leads. Marketers are more focused on “lead generation” then “lead nurturing”. Lead nurturing weighs equal to lead generation. Many digital marketers do not research on latest updates. With consistent updates in advertising platforms, it has become essential to track your campaign’s return on investment and purchases Fails to conduct lead generation audit Fails to optimize top pages for lead generation Not using analytics tools and focusing on wrong metrics. The individual should keep an eye on critical parameters like CTR ( Click Through Rate), Conversion Rate, cost per customer and Time to customer conversion) Not relevant or consistent marketing campaign format Not defining an ideal customer profile Buying leads instead of growing organically ( Nurture your leads) Not channelizing the leads to the sales team Not using multichannel marketing Did not perform A/B testing for lead generation like landing page layout, test different form design, etc Not having quality data to parse quality lead The lead generation works better for marketers when they understand consumer needs and how to attract them. Facebook has about 2.6 billion monthly active users as of the first quarter of 2020. It is a big pool for business people to sell their products or services. But it is not of any use if marketers have not aimed to the right group. For instance, for your google ads, marketers must know the headline length, lead image, and proper keyword selection. Besides all the information mentioned above, I would say lead generation is a process that never ends; what works this month may not work next month. Also, remember there are competitors who always stay vigilant over your leads.
If you ask me whether the arrow released by you from the bow will hit the target, I will say it depends on a lot of factors like your hand stability, head position, release time, the weight of the arrow, distance, and so on. Likewise, consider lead generation as your bow and arrow, while sales or revenue is the target. Definitely, lead generation will give you the business, but how much it all depends on your lead generation strategies, especially when you’re aiming for digital marketing. Remember, your focus should not be only on generating leads but generating “Quality Leads”. It is estimated that by 2023 the marketer will invest $201 billion in lead generation campaigns. This is a clear indication that lead generation is the top priority of entrepreneurs to cash-in more business revenue. Lead generation is not far away from digital marketing. What I want to convey is that if you believe in digital marketing effectiveness and success, then lead generation is the axis of that success. Let’s take a step-by-step tour to understand the effectiveness of lead generation in a digital marketing strategy. How is traditional marketing replaced by digital marketing? The marketers have deferred from using brute force marketing after the introduction of digital marketing. Instead, they adopt the lead generation path that is more customer-centric and result-oriented. ( see image below) This is how marketing trends have evolved in their operations. ( Image source: marketo) What is lead generation Lead generation is the way that you attract and capture consumer interest in a product or service for the purpose of sales. It sits in the middle of the sales funnel or often known as MOFU ( Middle of the Funnel). ( image source: GTM 360) Mode of Lead generation, Email Marketing Search Engine Optimization (SEO) Content Marketing ( Blog, newsletter, videos, forms, etc.) Social Media Marketing Pay-Per-Click Marketing Lead generation ROI- Cost per lead The cost per lead is an essential KPIs that tell how effective your lead generation strategy is. For instance, a lead source that generates you $500 sales for every $100 is better than a lead source that brings in $100 in sales for $100. If your cost per lead is higher than the average cost than make sure that it is a quality lead. As per one of the surveys, the average cost of a B2B sales lead varies by industry. The leads in the health care sector rank highest ($60), followed by business/finance ($43). The low cost leads are for marketing products/services ($32) and technology ($31). So the effectiveness of your lead generation also depends on what industry your product or service belongs to. It is an achievement if you are receiving lead in volume, but if the cost is also increasing with the volume, then it is better you put the brakes on it. Quality lead generation Quality leads are another deciding factor between the success and failure of your lead generation campaign. As we discussed above, quality leads have more weightage and a chance to convert into sales. It is always advisable to target the quality leads rather than random leads. On an initial basis, it may take the time, or you may have the lesser lead, but over the long-run, it will be a fruitful effort. Tips for generating quality sales leads Differentiate between leads and Inquiries Filter out sales lead from marketing lead Categorized quality leads into three categories - hot, warm, and cold. The sales team can work on hot leads while the marketing team can work on warm and cold leads Use a lead management automation system. It should help to prioritize the leads based on lead scoring Lead nurturing is a vital part of converting a lead into sales. Do not miss the signs of progress through the buying cycle like- a frequent visit to social media page/website, sign-up for regular newsletters, inquiry of specific product through mail, subscribe to your blog, responding to product offers, or quiz, etc. Mistakes to avoid for your lead generation strategy Most entrepreneurs understand the significance of lead generation in digital marketing, and therefore they pour money on a large scale towards it. But not all of them had a great experience out of it. It is due to the fact that they make mistakes in their lead generation strategy. Just by avoiding these mistakes, you can harvest better results from your leads. Marketers are more focused on “lead generation” then “lead nurturing”. Lead nurturing weighs equal to lead generation. Many digital marketers do not research on latest updates. With consistent updates in advertising platforms, it has become essential to track your campaign’s return on investment and purchases Fails to conduct lead generation audit Fails to optimize top pages for lead generation Not using analytics tools and focusing on wrong metrics. The individual should keep an eye on critical parameters like CTR ( Click Through Rate), Conversion Rate, cost per customer and Time to customer conversion) Not relevant or consistent marketing campaign format Not defining an ideal customer profile Buying leads instead of growing organically ( Nurture your leads) Not channelizing the leads to the sales team Not using multichannel marketing Did not perform A/B testing for lead generation like landing page layout, test different form design, etc Not having quality data to parse quality lead The lead generation works better for marketers when they understand consumer needs and how to attract them. Facebook has about 2.6 billion monthly active users as of the first quarter of 2020. It is a big pool for business people to sell their products or services. But it is not of any use if marketers have not aimed to the right group. For instance, for your google ads, marketers must know the headline length, lead image, and proper keyword selection. Besides all the information mentioned above, I would say lead generation is a process that never ends; what works this month may not work next month. Also, remember there are competitors who always stay vigilant over your leads.

If you ask me whether the arrow released by you from the bow will hit the target, I will say it depends on a lot of factors like your hand stability, head position, release time, the weight of the arrow, distance, and so on.

Likewise, consider lead generation as your bow and arrow, while sales or revenue is the target. Definitely, lead generation will give you the business, but how much it all depends on your lead generation strategies, especially when you’re aiming for digital marketing. Remember, your focus should not be only on generating leads but generating “Quality Leads”.

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It is estimated that by 2023 the marketer will invest $201 billion in lead generation campaigns. This is a clear indication that lead generation is the top priority of entrepreneurs to cash-in more business revenue.

Lead generation is not far away from digital marketing. What I want to convey is that if you believe in digital marketing effectiveness and success, then lead generation is the axis of that success. Let’s take a step-by-step tour to understand the effectiveness of lead generation in a digital marketing strategy.

How is traditional marketing replaced by digital marketing?

The marketers have deferred from using brute force marketing after the introduction of digital marketing. Instead, they adopt the lead generation path that is more customer-centric and result-oriented. ( see image below)

This is how marketing trends have evolved in their operations.

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( Image source: marketo)

What is lead generation

Lead generation is the way that you attract and capture consumer interest in a product or service for the purpose of sales. It sits in the middle of the sales funnel or often known as MOFU ( Middle of the Funnel).

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( image source: GTM 360)

Mode of Lead generation,

  • Email Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing ( Blog, newsletter, videos, forms, etc.)
  • Social Media Marketing
  • Pay-Per-Click Marketing

Lead generation ROI- Cost per lead

The cost per lead is an essential KPIs that tell how effective your lead generation strategy is. For instance, a lead source that generates you $500 sales for every $100 is better than a lead source that brings in $100 in sales for $100. If your cost per lead is higher than the average cost than make sure that it is a quality lead.

As per one of the surveys, the average cost of a B2B sales lead varies by industry. The leads in the health care sector rank highest ($60), followed by business/finance ($43). The low cost leads are for marketing products/services ($32) and technology ($31). So the effectiveness of your lead generation also depends on what industry your product or service belongs to.

It is an achievement if you are receiving lead in volume, but if the cost is also increasing with the volume, then it is better you put the brakes on it.

Quality lead generation

Quality leads are another deciding factor between the success and failure of your lead generation campaign. As we discussed above, quality leads have more weightage and a chance to convert into sales. It is always advisable to target the quality leads rather than random leads. On an initial basis, it may take the time, or you may have the lesser lead, but over the long-run, it will be a fruitful effort.

Tips for generating quality sales leads

  1. Differentiate between leads and Inquiries
  2. Filter out sales lead from marketing lead
  3. Categorized quality leads into three categories - hot, warm, and cold. The sales team can work on hot leads while the marketing team can work on warm and cold leads
  4. Use a lead management automation system. It should help to prioritize the leads based on lead scoring
  5. Lead nurturing is a vital part of converting a lead into sales. Do not miss the signs of progress through the buying cycle like- a frequent visit to social media page/website, sign-up for regular newsletters, inquiry of specific product through mail, subscribe to your blog, responding to product offers, or quiz, etc.

Mistakes to avoid for your lead generation strategy

Most entrepreneurs understand the significance of lead generation in digital marketing, and therefore they pour money on a large scale towards it. But not all of them had a great experience out of it. It is due to the fact that they make mistakes in their lead generation strategy. Just by avoiding these mistakes, you can harvest better results from your leads.

  • Marketers are more focused on “lead generation” then “lead nurturing”. Lead nurturing weighs equal to lead generation.
  • Many digital marketers do not research on latest updates. With consistent updates in advertising platforms, it has become essential to track your campaign’s return on investment and purchases
  • Fails to conduct lead generation audit
  • Fails to optimize top pages for lead generation
  • Not using analytics tools and focusing on wrong metrics. The individual should keep an eye on critical parameters like CTR ( Click Through Rate), Conversion Rate, cost per customer and Time to customer conversion)
  • Not relevant or consistent marketing campaign format
  • Not defining an ideal customer profile
  • Buying leads instead of growing organically ( Nurture your leads)
  • Not channelizing the leads to the sales team
  • Not using multichannel marketing
  • Did not perform A/B testing for lead generation like landing page layout, test different form design, etc
  • Not having quality data to parse quality lead

The lead generation works better for marketers when they understand consumer needs and how to attract them. Facebook has about 2.6 billion monthly active users as of the first quarter of 2020.

It is a big pool for business people to sell their products or services. But it is not of any use if marketers have not aimed to the right group. For instance, for your google ads, marketers must know the headline length, lead image, and proper keyword selection.

Besides all the information mentioned above, I would say lead generation is a process that never ends; what works this month may not work next month. Also, remember there are competitors who always stay vigilant over your leads.

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Contact information
ca
2gen.net
21 King Street West, Suite 1501, Hamilton, Ontario L8P 4W7
Canada
9053089155
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