411 Marketing

You want to present your Biz online & make profit?

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About 411 Marketing
411 Locals is an Internet Advertising Agency specializing in local search engine optimization (SEO), web design and online marketing solutions for small and medium-sized businesses throughout the United States. The company is an official Certified Google Partner, has a Bette...
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$25 - $49/hr
50 - 249
2009
Bulgaria
411 Marketing
You want to present your Biz online & make profit?
0.00/5 (0 Reviews)
133 Questions
Artificial intelligence or AI technology has been around for decades but only recently has it been widely used to improve the effectiveness of marketing. Intelligent technologies are quickly adopted by plenty of businesses and their supporting marketing departments to facilitate operational productivity while enhancing customer experience. As per Fortune business insights, the AI industry market size is expected to be worth $266.92 billion by 2027. Marketers and advertisers may achieve a more detailed and thorough knowledge of the target market through AI platforms. The data  points obtained from this method could then be used to achieve conversions and at the same time to reduce the workload of marketing teams. Artificial intelligence refers to a discipline that studies how people and brands interact with one another and how data can be analyzed to support those interactions. AI marketing uses machine learning software to enable automated decision-making on the basis of data processing, data analysis and additional consumer insights or economic patterns that can influence marketing performance. In marketing campaigns, AI is also deployed where speed is crucial. In order to understand how to engage best with our buyers, AI tools use information about customers' profiles to provide them with personalized communications at the correct time even without any involvement of the marketing team. To most marketing practitioners, AI is being used to maximize marketing teams or to conduct certain strategic tasks which demand less human nuance. It can perform tasks such as;Data collection & analysisNatural Language Processing (NLP)Automated decision supportContent generationReal-time tailor-made solutionsMedia buyingOne of the areas in which the field of AI has been of particular interest is voice search. Voice search is artificial intelligence applied to content creation. It uses a database of customer data from a number of sources to provide targeted ads based on what the user is searching for. In other words, it works off of voice recognition technology. By combining advanced technologies such as natural speech recognition with traditional database strategies, voice search can provide users with customized content created specifically to match their needs.Another way to look at this is to consider how an online retailer would deal with the customers who enter their store. How would they identify the person entering and what message would they send back and forth? This is the essence of e-commerce; identifying the person, knowing their shopping habits, and then delivering the right message at the appropriate time. With a large database and the ability to analyze the data collected, a marketer can deliver personalized marketing to each individual customer.Further, gone are the days of having executives follow customers around the store to determine what they want. Today, the experience revolves more around data and algorithms guiding the customer through the buying process. Instead of having employees step up to a customer and ask them what they want, an algorithm can now give the answer. This results in more customers, fewer returns, and a much higher level of customer satisfaction.To use a specific example of how a company can use marketing tools, let's say that you sell shoes. You may have employees that bring in random shoppers to determine what they might be interested in. If you use a machine that identifies keywords related to shoe types, sizes, and price, you can create a list of potential customers that you can then send coupons and deals to. By having a virtual assistant walk them through the process of purchasing the shoes, you can have them pay by credit card or mailing the coupon directly to the shopper.Final words AI marketing is still a relatively new concept that many marketers are finding useful. However, many companies are quickly discovering that this type of software can streamline their business model and provide them with a competitive advantage. Since most people shop online, it only makes sense for marketers to take advantage of this medium to increase sales. Virtual assistants offer a fast and easy way to analyze customer data and find out what their next move could be. For companies that aren't using AI marketing tools, now is definitely the time to do so.
Artificial intelligence or AI technology has been around for decades but only recently has it been widely used to improve the effectiveness of marketing. Intelligent technologies are quickly adopted by plenty of businesses and their supporting marketing departments to facilitate operational productivity while enhancing customer experience. As per Fortune business insights, the AI industry market size is expected to be worth $266.92 billion by 2027. Marketers and advertisers may achieve a more detailed and thorough knowledge of the target market through AI platforms. The data  points obtained from this method could then be used to achieve conversions and at the same time to reduce the workload of marketing teams. Artificial intelligence refers to a discipline that studies how people and brands interact with one another and how data can be analyzed to support those interactions. AI marketing uses machine learning software to enable automated decision-making on the basis of data processing, data analysis and additional consumer insights or economic patterns that can influence marketing performance. In marketing campaigns, AI is also deployed where speed is crucial. In order to understand how to engage best with our buyers, AI tools use information about customers' profiles to provide them with personalized communications at the correct time even without any involvement of the marketing team. To most marketing practitioners, AI is being used to maximize marketing teams or to conduct certain strategic tasks which demand less human nuance. It can perform tasks such as;Data collection & analysisNatural Language Processing (NLP)Automated decision supportContent generationReal-time tailor-made solutionsMedia buyingOne of the areas in which the field of AI has been of particular interest is voice search. Voice search is artificial intelligence applied to content creation. It uses a database of customer data from a number of sources to provide targeted ads based on what the user is searching for. In other words, it works off of voice recognition technology. By combining advanced technologies such as natural speech recognition with traditional database strategies, voice search can provide users with customized content created specifically to match their needs.Another way to look at this is to consider how an online retailer would deal with the customers who enter their store. How would they identify the person entering and what message would they send back and forth? This is the essence of e-commerce; identifying the person, knowing their shopping habits, and then delivering the right message at the appropriate time. With a large database and the ability to analyze the data collected, a marketer can deliver personalized marketing to each individual customer.Further, gone are the days of having executives follow customers around the store to determine what they want. Today, the experience revolves more around data and algorithms guiding the customer through the buying process. Instead of having employees step up to a customer and ask them what they want, an algorithm can now give the answer. This results in more customers, fewer returns, and a much higher level of customer satisfaction.To use a specific example of how a company can use marketing tools, let's say that you sell shoes. You may have employees that bring in random shoppers to determine what they might be interested in. If you use a machine that identifies keywords related to shoe types, sizes, and price, you can create a list of potential customers that you can then send coupons and deals to. By having a virtual assistant walk them through the process of purchasing the shoes, you can have them pay by credit card or mailing the coupon directly to the shopper.Final words AI marketing is still a relatively new concept that many marketers are finding useful. However, many companies are quickly discovering that this type of software can streamline their business model and provide them with a competitive advantage. Since most people shop online, it only makes sense for marketers to take advantage of this medium to increase sales. Virtual assistants offer a fast and easy way to analyze customer data and find out what their next move could be. For companies that aren't using AI marketing tools, now is definitely the time to do so.

Artificial intelligence or AI technology has been around for decades but only recently has it been widely used to improve the effectiveness of marketing. Intelligent technologies are quickly adopted by plenty of businesses and their supporting marketing departments to facilitate operational productivity while enhancing customer experience. As per Fortune business insights, the AI industry market size is expected to be worth $266.92 billion by 2027. 

Marketers and advertisers may achieve a more detailed and thorough knowledge of the target market through AI platforms. The data  points obtained from this method could then be used to achieve conversions and at the same time to reduce the workload of marketing teams. Artificial intelligence refers to a discipline that studies how people and brands interact with one another and how data can be analyzed to support those interactions. 

AI marketing uses machine learning software to enable automated decision-making on the basis of data processing, data analysis and additional consumer insights or economic patterns that can influence marketing performance. In marketing campaigns, AI is also deployed where speed is crucial. In order to understand how to engage best with our buyers, AI tools use information about customers' profiles to provide them with personalized communications at the correct time even without any involvement of the marketing team. 

To most marketing practitioners, AI is being used to maximize marketing teams or to conduct certain strategic tasks which demand less human nuance. It can perform tasks such as;

  • Data collection & analysis
  • Natural Language Processing (NLP)
  • Automated decision support
  • Content generation
  • Real-time tailor-made solutions
  • Media buying
  1. One of the areas in which the field of AI has been of particular interest is voice search. Voice search is artificial intelligence applied to content creation. It uses a database of customer data from a number of sources to provide targeted ads based on what the user is searching for. In other words, it works off of voice recognition technology. By combining advanced technologies such as natural speech recognition with traditional database strategies, voice search can provide users with customized content created specifically to match their needs.
  2. Another way to look at this is to consider how an online retailer would deal with the customers who enter their store. How would they identify the person entering and what message would they send back and forth? This is the essence of e-commerce; identifying the person, knowing their shopping habits, and then delivering the right message at the appropriate time. With a large database and the ability to analyze the data collected, a marketer can deliver personalized marketing to each individual customer.
  3. Further, gone are the days of having executives follow customers around the store to determine what they want. Today, the experience revolves more around data and algorithms guiding the customer through the buying process. Instead of having employees step up to a customer and ask them what they want, an algorithm can now give the answer. This results in more customers, fewer returns, and a much higher level of customer satisfaction.

To use a specific example of how a company can use marketing tools, let's say that you sell shoes. You may have employees that bring in random shoppers to determine what they might be interested in. If you use a machine that identifies keywords related to shoe types, sizes, and price, you can create a list of potential customers that you can then send coupons and deals to. By having a virtual assistant walk them through the process of purchasing the shoes, you can have them pay by credit card or mailing the coupon directly to the shopper.

Final words 

AI marketing is still a relatively new concept that many marketers are finding useful. However, many companies are quickly discovering that this type of software can streamline their business model and provide them with a competitive advantage. Since most people shop online, it only makes sense for marketers to take advantage of this medium to increase sales. Virtual assistants offer a fast and easy way to analyze customer data and find out what their next move could be. For companies that aren't using AI marketing tools, now is definitely the time to do so.

Viral Marketing is powerful enough to generate interest of the users and ensure the future sale of a brand’s products and services through messages that spread like a virus., In other words, it accounts rapid sharing of messages from one person to another to market a brand. The idea behind this marketing process is to involve the users themselves to share the content.Due to the speed and ease of sharing, social media is the natural platform for viral marketing. The most common example of viral marketing, in modern times, is to create motivational, emotional, surprising, funny, or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.However, virality can be a double-edged sword. It's important to remember that a large part of the control falls into the users' hands in such types of campaigns, and there is a risk that the message can be misinterpreted. On the other side, a successful viral campaign can work miracles for your brand's results.Theoretically,  a viral marketing campaign is very simple to carry out:You have to create a video or another type of content that is attractive to your target. Then, put it on the internet and Promote it.From there on, all you can do is to share the content on social platforms and wait for the users to start sharing like crazy.In some cases, virality happens by accident. For example, when a private user uploads a video, it suddenly becomes popular and begins to circulate all around the internet.There are two types of dispersion strategies for brand videos: the shown or the concealed. In the former, the viewer is aware from the initial moment that they are viewing advertising of a brand, while in the latter, the brand's engagement is revealed at the end.If you select concealed marketing techniques, it is essential to be very careful so that the user does not feel tricked, cheated, or deceived, as the viral campaign could then turn against you.No matter what strategy we choose, remember never to become "spammy" or go overboard while sharing the content. Instead of repeating the message, find the perfect time & place and let the "viral fuse" light itself.Benefits of Viral Marketing:What distinguishes viral campaigns is the excellent efforts users make to promote a brand that exceptionally cuts down dispersion costs. A viral advertisement on the internet can reach a vast international audience without investing a ton of money or making any additional effort. Due to this, a company or even an individual can go viral in a quick span of time. In viral marketing, users of social media channels decide to participate and share content online. The concept of brand building and interaction through viral marketing is are much better than the classical forms of advertising.It helps in establishing your brand. If we hit the bulls-eye using the creativity feature, we will be able to create incredible content so that the users themselves decide to share it. It is indeed a powerful tool when it comes to branding and awareness.
Viral Marketing is powerful enough to generate interest of the users and ensure the future sale of a brand’s products and services through messages that spread like a virus., In other words, it accounts rapid sharing of messages from one person to another to market a brand. The idea behind this marketing process is to involve the users themselves to share the content.Due to the speed and ease of sharing, social media is the natural platform for viral marketing. The most common example of viral marketing, in modern times, is to create motivational, emotional, surprising, funny, or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.However, virality can be a double-edged sword. It's important to remember that a large part of the control falls into the users' hands in such types of campaigns, and there is a risk that the message can be misinterpreted. On the other side, a successful viral campaign can work miracles for your brand's results.Theoretically,  a viral marketing campaign is very simple to carry out:You have to create a video or another type of content that is attractive to your target. Then, put it on the internet and Promote it.From there on, all you can do is to share the content on social platforms and wait for the users to start sharing like crazy.In some cases, virality happens by accident. For example, when a private user uploads a video, it suddenly becomes popular and begins to circulate all around the internet.There are two types of dispersion strategies for brand videos: the shown or the concealed. In the former, the viewer is aware from the initial moment that they are viewing advertising of a brand, while in the latter, the brand's engagement is revealed at the end.If you select concealed marketing techniques, it is essential to be very careful so that the user does not feel tricked, cheated, or deceived, as the viral campaign could then turn against you.No matter what strategy we choose, remember never to become "spammy" or go overboard while sharing the content. Instead of repeating the message, find the perfect time & place and let the "viral fuse" light itself.Benefits of Viral Marketing:What distinguishes viral campaigns is the excellent efforts users make to promote a brand that exceptionally cuts down dispersion costs. A viral advertisement on the internet can reach a vast international audience without investing a ton of money or making any additional effort. Due to this, a company or even an individual can go viral in a quick span of time. In viral marketing, users of social media channels decide to participate and share content online. The concept of brand building and interaction through viral marketing is are much better than the classical forms of advertising.It helps in establishing your brand. If we hit the bulls-eye using the creativity feature, we will be able to create incredible content so that the users themselves decide to share it. It is indeed a powerful tool when it comes to branding and awareness.

Viral Marketing is powerful enough to generate interest of the users and ensure the future sale of a brand’s products and services through messages that spread like a virus., In other words, it accounts rapid sharing of messages from one person to another to market a brand. The idea behind this marketing process is to involve the users themselves to share the content.

Due to the speed and ease of sharing, social media is the natural platform for viral marketing. The most common example of viral marketing, in modern times, is to create motivational, emotional, surprising, funny, or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.

However, virality can be a double-edged sword. It's important to remember that a large part of the control falls into the users' hands in such types of campaigns, and there is a risk that the message can be misinterpreted. On the other side, a successful viral campaign can work miracles for your brand's results.

Theoretically,  a viral marketing campaign is very simple to carry out:

You have to create a video or another type of content that is attractive to your target. Then, put it on the internet and Promote it.

From there on, all you can do is to share the content on social platforms and wait for the users to start sharing like crazy.

In some cases, virality happens by accident. For example, when a private user uploads a video, it suddenly becomes popular and begins to circulate all around the internet.

There are two types of dispersion strategies for brand videos: the shown or the concealed. In the former, the viewer is aware from the initial moment that they are viewing advertising of a brand, while in the latter, the brand's engagement is revealed at the end.

If you select concealed marketing techniques, it is essential to be very careful so that the user does not feel tricked, cheated, or deceived, as the viral campaign could then turn against you.

No matter what strategy we choose, remember never to become "spammy" or go overboard while sharing the content. Instead of repeating the message, find the perfect time & place and let the "viral fuse" light itself.

Benefits of Viral Marketing:

What distinguishes viral campaigns is the excellent efforts users make to promote a brand that exceptionally cuts down dispersion costs. 

A viral advertisement on the internet can reach a vast international audience without investing a ton of money or making any additional effort. Due to this, a company or even an individual can go viral in a quick span of time. In viral marketing, users of social media channels decide to participate and share content online. The concept of brand building and interaction through viral marketing is are much better than the classical forms of advertising.

It helps in establishing your brand. If we hit the bulls-eye using the creativity feature, we will be able to create incredible content so that the users themselves decide to share it. It is indeed a powerful tool when it comes to branding and awareness.

Marketing Automation software is purpose-driven to automate marketing activities.  By supplying the ROI for marketing spends, brings in work efficiency and contributes benefit to the bottom line.Key features of Marketing AutomationSales reportsAnother popular feature is the ability to test sales reports. The reason why this feature is so popular is because it allows you to see what type of revenue you're making with your product. If you have a product that doesn't perform well, you will be able to figure out why. This feature is very important if you want to be profitable.AutomationA key feature that most marketing automation software programs offer is what they refer to as workflow automation. Workflow automation is precisely what it sounds like. It automates the entire process of producing and publishing marketing automation software material.Management of leadsAny automation system should provide a full lead nurturing mechanism in which lead data will be treated to lead scoring to lead allocation. Marketing and sales departments should be allowed to work together to gain additional leads, better nurture leads and improve the lead to customer ratio.Campaigns for EmailThe automation system you chose should give you all-around functionality for your email campaign. All main consumer correspondence is initially conducted on emails, from initial interaction to purchasing conversation to product queries session. You need a feature that helps you to plan email promotions to optimize the customer engagement process in order to provide centralized and consistent contact.Social TrafficSocial media automation should be supported by marketing automation software. You should be able to combine the social network with your apps easily so that you can track and evaluate the social interaction and actions of consumers. It will also allow you to post messages on different platforms of social media.There are many other features that are available depending on what you're looking for. For example, some programs offer data-driven functions, real-time alerts, Triggered responses, customized templates, personalized messages, etc.
Marketing Automation software is purpose-driven to automate marketing activities.  By supplying the ROI for marketing spends, brings in work efficiency and contributes benefit to the bottom line.Key features of Marketing AutomationSales reportsAnother popular feature is the ability to test sales reports. The reason why this feature is so popular is because it allows you to see what type of revenue you're making with your product. If you have a product that doesn't perform well, you will be able to figure out why. This feature is very important if you want to be profitable.AutomationA key feature that most marketing automation software programs offer is what they refer to as workflow automation. Workflow automation is precisely what it sounds like. It automates the entire process of producing and publishing marketing automation software material.Management of leadsAny automation system should provide a full lead nurturing mechanism in which lead data will be treated to lead scoring to lead allocation. Marketing and sales departments should be allowed to work together to gain additional leads, better nurture leads and improve the lead to customer ratio.Campaigns for EmailThe automation system you chose should give you all-around functionality for your email campaign. All main consumer correspondence is initially conducted on emails, from initial interaction to purchasing conversation to product queries session. You need a feature that helps you to plan email promotions to optimize the customer engagement process in order to provide centralized and consistent contact.Social TrafficSocial media automation should be supported by marketing automation software. You should be able to combine the social network with your apps easily so that you can track and evaluate the social interaction and actions of consumers. It will also allow you to post messages on different platforms of social media.There are many other features that are available depending on what you're looking for. For example, some programs offer data-driven functions, real-time alerts, Triggered responses, customized templates, personalized messages, etc.

Marketing Automation software is purpose-driven to automate marketing activities.  By supplying the ROI for marketing spends, brings in work efficiency and contributes benefit to the bottom line.

Key features of Marketing Automation

Sales reports

Another popular feature is the ability to test sales reports. The reason why this feature is so popular is because it allows you to see what type of revenue you're making with your product. If you have a product that doesn't perform well, you will be able to figure out why. This feature is very important if you want to be profitable.

Automation

A key feature that most marketing automation software programs offer is what they refer to as workflow automation. Workflow automation is precisely what it sounds like. It automates the entire process of producing and publishing marketing automation software material.

Management of leads

Any automation system should provide a full lead nurturing mechanism in which lead data will be treated to lead scoring to lead allocation. Marketing and sales departments should be allowed to work together to gain additional leads, better nurture leads and improve the lead to customer ratio.

Campaigns for Email

The automation system you chose should give you all-around functionality for your email campaign. All main consumer correspondence is initially conducted on emails, from initial interaction to purchasing conversation to product queries session. You need a feature that helps you to plan email promotions to optimize the customer engagement process in order to provide centralized and consistent contact.

Social Traffic

Social media automation should be supported by marketing automation software. You should be able to combine the social network with your apps easily so that you can track and evaluate the social interaction and actions of consumers. It will also allow you to post messages on different platforms of social media.

There are many other features that are available depending on what you're looking for. For example, some programs offer data-driven functions, real-time alerts, Triggered responses, customized templates, personalized messages, etc.

  A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. Steps to create an outstanding Instagram branding strategy are as follows : Create a business accountIncrease following with high-quality contentPost 5 times weeklyMake use of Live video and user-generated content for maximum tractionDon’t be sales-centric - post content that inspires your audiencePartner with social media influencers to reach the nicheUse targeted hashtags - 70% of them are branded so utilize them wiselyRun targeted ads specifically on important date/festivalsPlan out giveaways and contests for your targeted audienceUse the shoppable content for social commerce.Social media listening - comment and answer questions raised by the followers.Use stories for product demonstrations and offersIt is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. Final wordsThe future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 
  A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. Steps to create an outstanding Instagram branding strategy are as follows : Create a business accountIncrease following with high-quality contentPost 5 times weeklyMake use of Live video and user-generated content for maximum tractionDon’t be sales-centric - post content that inspires your audiencePartner with social media influencers to reach the nicheUse targeted hashtags - 70% of them are branded so utilize them wiselyRun targeted ads specifically on important date/festivalsPlan out giveaways and contests for your targeted audienceUse the shoppable content for social commerce.Social media listening - comment and answer questions raised by the followers.Use stories for product demonstrations and offersIt is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. Final wordsThe future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 

 

 

A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. 

The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.

Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. 

Steps to create an outstanding Instagram branding strategy are as follows : 

  • Create a business account
  • Increase following with high-quality content
  • Post 5 times weekly
  • Make use of Live video and user-generated content for maximum traction
  • Don’t be sales-centric - post content that inspires your audience
  • Partner with social media influencers to reach the niche
  • Use targeted hashtags - 70% of them are branded so utilize them wisely
  • Run targeted ads specifically on important date/festivals
  • Plan out giveaways and contests for your targeted audience
  • Use the shoppable content for social commerce.
  • Social media listening - comment and answer questions raised by the followers.
  • Use stories for product demonstrations and offers

It is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. 

Final words

The future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 

Digital transformation has certainly driven advertisers around the world to change the game of marketing. Not only that, but the revolution in marketing technologies has also shifted the behavior of customers and their ability to make choices.The buying habits and decision processes of consumers are typically customer behavior.   The study of customer behavior helps marketers to consider the business demands of customers. It also encourages them to make adjustments that would enable buyers to make healthier buying choices.Some of the ways digital media has altered the behavior of consumers are:Research abilities:As brands seek to sell their items online, customers are subject to a large amount of content. All of which has helped to facilitate the customers ’ shopping experience, in which they can now study and compare goods digitally prior to actually finalizing what to purchase.It has also helped them to explore various brands and come to a conclusion. In addition to providing them with a fuller understanding of products and services, digital marketing has helped consumers make the most of the transparent relationships with the brand.Word-of-mouth trust building:Consumers often listen to what other individuals have to say about a brand. In particular, this is for a commodity that they are keen to buy. For brands, it means a great deal when users share their undergo with a network of people.  In fact, social media has the potential to project their viewpoint to a wide audience. It has also helped brands retain their online presence.Impulsive shopping behavior:Impulse shopping trends have been successfully bolstered by digital marketing. Essentially, before making the final order, an impulse purchasing decision is taken directly. In other words, impulsive shopping is a quick decision that is taken at a time when, in general, consumers typically schedule their purchases and pre-choose the items they want to purchase.Higher expectations:Customers gain personal, actual input on services and products when presented to user reviews and forums. Customers expect marketers to respond to inquiries. On public websites, they show their dismay when they do not receive what has been advertised, which has a significant negative effect on the online image of a company.Personalized shopping:Consumers have now grown used to a personally tailored shopping experience through digital marketing. Today, they do not want to waste a great deal of time studying their desired items and ordering them.As technology continues to emerge, the consumer will have more control over their online purchasing experience.
Digital transformation has certainly driven advertisers around the world to change the game of marketing. Not only that, but the revolution in marketing technologies has also shifted the behavior of customers and their ability to make choices.The buying habits and decision processes of consumers are typically customer behavior.   The study of customer behavior helps marketers to consider the business demands of customers. It also encourages them to make adjustments that would enable buyers to make healthier buying choices.Some of the ways digital media has altered the behavior of consumers are:Research abilities:As brands seek to sell their items online, customers are subject to a large amount of content. All of which has helped to facilitate the customers ’ shopping experience, in which they can now study and compare goods digitally prior to actually finalizing what to purchase.It has also helped them to explore various brands and come to a conclusion. In addition to providing them with a fuller understanding of products and services, digital marketing has helped consumers make the most of the transparent relationships with the brand.Word-of-mouth trust building:Consumers often listen to what other individuals have to say about a brand. In particular, this is for a commodity that they are keen to buy. For brands, it means a great deal when users share their undergo with a network of people.  In fact, social media has the potential to project their viewpoint to a wide audience. It has also helped brands retain their online presence.Impulsive shopping behavior:Impulse shopping trends have been successfully bolstered by digital marketing. Essentially, before making the final order, an impulse purchasing decision is taken directly. In other words, impulsive shopping is a quick decision that is taken at a time when, in general, consumers typically schedule their purchases and pre-choose the items they want to purchase.Higher expectations:Customers gain personal, actual input on services and products when presented to user reviews and forums. Customers expect marketers to respond to inquiries. On public websites, they show their dismay when they do not receive what has been advertised, which has a significant negative effect on the online image of a company.Personalized shopping:Consumers have now grown used to a personally tailored shopping experience through digital marketing. Today, they do not want to waste a great deal of time studying their desired items and ordering them.As technology continues to emerge, the consumer will have more control over their online purchasing experience.

Digital transformation has certainly driven advertisers around the world to change the game of marketing. Not only that, but the revolution in marketing technologies has also shifted the behavior of customers and their ability to make choices.

The buying habits and decision processes of consumers are typically customer behavior.   The study of customer behavior helps marketers to consider the business demands of customers. It also encourages them to make adjustments that would enable buyers to make healthier buying choices.

Some of the ways digital media has altered the behavior of consumers are:

Research abilities:

As brands seek to sell their items online, customers are subject to a large amount of content. All of which has helped to facilitate the customers ’ shopping experience, in which they can now study and compare goods digitally prior to actually finalizing what to purchase.

It has also helped them to explore various brands and come to a conclusion. In addition to providing them with a fuller understanding of products and services, digital marketing has helped consumers make the most of the transparent relationships with the brand.

Word-of-mouth trust building:

Consumers often listen to what other individuals have to say about a brand. In particular, this is for a commodity that they are keen to buy. For brands, it means a great deal when users share their undergo with a network of people.  In fact, social media has the potential to project their viewpoint to a wide audience. It has also helped brands retain their online presence.

Impulsive shopping behavior:

Impulse shopping trends have been successfully bolstered by digital marketing. Essentially, before making the final order, an impulse purchasing decision is taken directly. In other words, impulsive shopping is a quick decision that is taken at a time when, in general, consumers typically schedule their purchases and pre-choose the items they want to purchase.

Higher expectations:

Customers gain personal, actual input on services and products when presented to user reviews and forums. Customers expect marketers to respond to inquiries. On public websites, they show their dismay when they do not receive what has been advertised, which has a significant negative effect on the online image of a company.

Personalized shopping:

Consumers have now grown used to a personally tailored shopping experience through digital marketing. Today, they do not want to waste a great deal of time studying their desired items and ordering them.

As technology continues to emerge, the consumer will have more control over their online purchasing experience.

 Before moving to answer this question, here are some facts to check.Segmented and triggered email drives 70% ROI.It receives 3 times higher order value than social networks.Conversion rates driven by automated mails are 50% higher.Personalized emails have click-through rates enhanced by 14%.Various researchers have laid out different stats that clearly indicated that email is not dead and so is email marketing.Email marketing has long touched upon the lives of people. Ideally, users spend 10 to 60 mins screening through their emails. It is one of the most successful ways of reaching out to prospects.Like everything else, email marketing trends are also evolving to enhance its conversion-ability.AIAI will aid in reducing email marketing efforts. With the assistance of AI, functions such as user segmentation, text analysis, triggered communications, and analytics can be done better. It is expected that AI capabilities for successful marketing will improve, so it could be the best time to incorporate AI into your plan.Hyper-personalizationReports also show that approximately 96% of customers have received mistargeted ad emails. The effect of this results in the deletion of emails, unsubscription, garbage or spam, fewer visits to the website and more.The failure of your email marketing campaign may result in a lack of personalization. Nevertheless, the essence of AI is better personalization. It allows advertisers to gather customer knowledge such as their spending habits, purchasing background, demographics, and much more. With the help of these, customization may be offered based on their interest, offering users discounts, deals and suggestions.Automated emailsIn emails, automation applies to trigger-based emails. The start of the string is activated by the users doing unique actions. This ensures that there is direct and succinct communication between the subscribers and the company. Emails sent out are more responsive as part of automation and create a much more 'nicer' connection with each side. The user gets the same piece of data they are hoping to receive.AMPEmail interactivity takes this marketing channel a step further, and AMP is doing exactly that. AMP (Accelerated Mobile Pages) combines email, internet and social media, empowering users to connect within the email, such as filling out forms, swiping through the picture carousel, voting in polls, and even more. It needs to be capable of producing extremely complex and customized communications.Bottom line:Just as email is not dead so is email marketing not dead.
 Before moving to answer this question, here are some facts to check.Segmented and triggered email drives 70% ROI.It receives 3 times higher order value than social networks.Conversion rates driven by automated mails are 50% higher.Personalized emails have click-through rates enhanced by 14%.Various researchers have laid out different stats that clearly indicated that email is not dead and so is email marketing.Email marketing has long touched upon the lives of people. Ideally, users spend 10 to 60 mins screening through their emails. It is one of the most successful ways of reaching out to prospects.Like everything else, email marketing trends are also evolving to enhance its conversion-ability.AIAI will aid in reducing email marketing efforts. With the assistance of AI, functions such as user segmentation, text analysis, triggered communications, and analytics can be done better. It is expected that AI capabilities for successful marketing will improve, so it could be the best time to incorporate AI into your plan.Hyper-personalizationReports also show that approximately 96% of customers have received mistargeted ad emails. The effect of this results in the deletion of emails, unsubscription, garbage or spam, fewer visits to the website and more.The failure of your email marketing campaign may result in a lack of personalization. Nevertheless, the essence of AI is better personalization. It allows advertisers to gather customer knowledge such as their spending habits, purchasing background, demographics, and much more. With the help of these, customization may be offered based on their interest, offering users discounts, deals and suggestions.Automated emailsIn emails, automation applies to trigger-based emails. The start of the string is activated by the users doing unique actions. This ensures that there is direct and succinct communication between the subscribers and the company. Emails sent out are more responsive as part of automation and create a much more 'nicer' connection with each side. The user gets the same piece of data they are hoping to receive.AMPEmail interactivity takes this marketing channel a step further, and AMP is doing exactly that. AMP (Accelerated Mobile Pages) combines email, internet and social media, empowering users to connect within the email, such as filling out forms, swiping through the picture carousel, voting in polls, and even more. It needs to be capable of producing extremely complex and customized communications.Bottom line:Just as email is not dead so is email marketing not dead.

 

Before moving to answer this question, here are some facts to check.

  1. Segmented and triggered email drives 70% ROI.
  2. It receives 3 times higher order value than social networks.
  3. Conversion rates driven by automated mails are 50% higher.
  4. Personalized emails have click-through rates enhanced by 14%.

Various researchers have laid out different stats that clearly indicated that email is not dead and so is email marketing.

Email marketing has long touched upon the lives of people. Ideally, users spend 10 to 60 mins screening through their emails. It is one of the most successful ways of reaching out to prospects.

Like everything else, email marketing trends are also evolving to enhance its conversion-ability.

AI

AI will aid in reducing email marketing efforts. With the assistance of AI, functions such as user segmentation, text analysis, triggered communications, and analytics can be done better. It is expected that AI capabilities for successful marketing will improve, so it could be the best time to incorporate AI into your plan.

Hyper-personalization

Reports also show that approximately 96% of customers have received mistargeted ad emails. The effect of this results in the deletion of emails, unsubscription, garbage or spam, fewer visits to the website and more.

The failure of your email marketing campaign may result in a lack of personalization. Nevertheless, the essence of AI is better personalization. It allows advertisers to gather customer knowledge such as their spending habits, purchasing background, demographics, and much more. With the help of these, customization may be offered based on their interest, offering users discounts, deals and suggestions.

Automated emails

In emails, automation applies to trigger-based emails. The start of the string is activated by the users doing unique actions. This ensures that there is direct and succinct communication between the subscribers and the company. Emails sent out are more responsive as part of automation and create a much more 'nicer' connection with each side. The user gets the same piece of data they are hoping to receive.

AMP

Email interactivity takes this marketing channel a step further, and AMP is doing exactly that. AMP (Accelerated Mobile Pages) combines email, internet and social media, empowering users to connect within the email, such as filling out forms, swiping through the picture carousel, voting in polls, and even more. It needs to be capable of producing extremely complex and customized communications.

Bottom line:

Just as email is not dead so is email marketing not dead.

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
https://tomato.to/temp/5f86cca83d576.jpg

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!

Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”. 
 

There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. 

Moving to the benefits:

  • Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. 
  • Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. 
  • Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.
  • Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.
  • Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.
  • Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. 
  • Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.

In the final words:

To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.

The mushrooming of digital marketing and technological expansions has created a parallel market online, with exponential growth opportunities to all the business organizations around the globe.Having an online business setup is not just enough, as there are numerous competitors in the market for the same type. Therefore, a strong and engaging brand name is important. But, what is a brand? Branding is something which gives you and your business a unique identity, separating you from your competitors. Digital marketing on the other hand, helps you create value in your business in the digital landscape. As there are so many people around the world doing online business, you need to create a distinctive space under a certain niche in the minds of your target audience. According to projections, the advertising sector expenditure will see an annual growth rate of 8.7% and likely reach $102 billion by the end of 2020.According to Forbes, consistent branding across all channels increases revenue by 23%. 89% of marketers believe brand awareness is the key to success. Let’s see how digital marketing can help you build a strong brand:● Target Audience Identifying your customers, reaching them and knowing them better are the three main steps you need to take, to stay relevant in the market. Targeting your potential customer by staying relevant and up to their expectations is important. Customer preferences are needed to be kept in mind all times, as what they might have certain things wanted a few months back, could be different from what they want now? So daily interactions with your customers is necessary, which can be done through digital media. ● Identifying Leads Start identifying leads through and across various digital channels which are available at your disposal. You can create a lasting impression on your leads based on trust and transparency, to turn it into conversions, once you get in touch with them. Websites, online forums, newsletters where online users are talking about your brand are your leads. ● Interesting Content Creating content which your customers can relate to is the key in marketing. Content in forms of blogs, E-books, newsletters or any videography, infographics or audio-visuals can help build your brand and enhance its value. Interesting and engaging content creates natural backlinks if the SEO is done rightly. It gives a boost to your website traffic by bringing relevant users. ● SEO and SEM Strategy Search Engine Optimization and Search Engine Marketing strategies can help you rank better on web search results. Online users prefer organic results more than advanced ones, reason being the organic one is more authentic and valued. Additionally, it builds trust. This is another way of creating a brand out of your business. ● Customer Support Services Customer support service is one of the most critical aspects, as it helps in overall branding of your business. A 24/7 customer support service system has shown impeccable results than any other but with the emergence of chat-bots, it has helped to reach a step further while enabling you to present all solutions as and when customer needs to inquire about something. ● Brand Voice & Tone You will look appealing only if you have a good voice and tone. Creating a firm and lasting relationship with your customers depends on your communication tone which helps you position your brand in the market. It should reflect your brand story and purpose behind your product range. A uniformity in your brand tone will let you have a top notch place in the market just by the name. ● Social Media Channels Facebook, Pinterest, Instagram, Twitter & LinkedIn are platforms where you can promote your products on a large scale as Facebook is used globally by a large number of people. Instagram has various features, and it is imperative to note down every feature of your online platform through which you can increase sales and reach your target audience. LinkedIn is more B2B inclined whereas Facebook and Instagram are B2C inclined which can support your brand through collaborations with other businesses and influencers. To create a lasting brand image, you have to straighten up your aesthetics and work on. ● Website Optimization Creating a website for your business will give a professional look and matching it up with Google algorithms will provide you with positive results. A clean web layout without any clutter and clear messaging registers into the mind of users which further helps in branding. ● Google Features Google has two special features Google Answer Box and Featured Snippet. Making efforts to appear in one of these is highly profitable. Whenever, someone is searching for something on the search engine related to your products or services, chances are that you will appear on the top. These help you with brand recognition and it is a very effective marketing strategy. Final Words Adopting these amazing techniques and marketing strategies, you can build a well known, reputed brand. It will enhance your ability to stay strong and authoritative in your industry.
The mushrooming of digital marketing and technological expansions has created a parallel market online, with exponential growth opportunities to all the business organizations around the globe.Having an online business setup is not just enough, as there are numerous competitors in the market for the same type. Therefore, a strong and engaging brand name is important. But, what is a brand? Branding is something which gives you and your business a unique identity, separating you from your competitors. Digital marketing on the other hand, helps you create value in your business in the digital landscape. As there are so many people around the world doing online business, you need to create a distinctive space under a certain niche in the minds of your target audience. According to projections, the advertising sector expenditure will see an annual growth rate of 8.7% and likely reach $102 billion by the end of 2020.According to Forbes, consistent branding across all channels increases revenue by 23%. 89% of marketers believe brand awareness is the key to success. Let’s see how digital marketing can help you build a strong brand:● Target Audience Identifying your customers, reaching them and knowing them better are the three main steps you need to take, to stay relevant in the market. Targeting your potential customer by staying relevant and up to their expectations is important. Customer preferences are needed to be kept in mind all times, as what they might have certain things wanted a few months back, could be different from what they want now? So daily interactions with your customers is necessary, which can be done through digital media. ● Identifying Leads Start identifying leads through and across various digital channels which are available at your disposal. You can create a lasting impression on your leads based on trust and transparency, to turn it into conversions, once you get in touch with them. Websites, online forums, newsletters where online users are talking about your brand are your leads. ● Interesting Content Creating content which your customers can relate to is the key in marketing. Content in forms of blogs, E-books, newsletters or any videography, infographics or audio-visuals can help build your brand and enhance its value. Interesting and engaging content creates natural backlinks if the SEO is done rightly. It gives a boost to your website traffic by bringing relevant users. ● SEO and SEM Strategy Search Engine Optimization and Search Engine Marketing strategies can help you rank better on web search results. Online users prefer organic results more than advanced ones, reason being the organic one is more authentic and valued. Additionally, it builds trust. This is another way of creating a brand out of your business. ● Customer Support Services Customer support service is one of the most critical aspects, as it helps in overall branding of your business. A 24/7 customer support service system has shown impeccable results than any other but with the emergence of chat-bots, it has helped to reach a step further while enabling you to present all solutions as and when customer needs to inquire about something. ● Brand Voice & Tone You will look appealing only if you have a good voice and tone. Creating a firm and lasting relationship with your customers depends on your communication tone which helps you position your brand in the market. It should reflect your brand story and purpose behind your product range. A uniformity in your brand tone will let you have a top notch place in the market just by the name. ● Social Media Channels Facebook, Pinterest, Instagram, Twitter & LinkedIn are platforms where you can promote your products on a large scale as Facebook is used globally by a large number of people. Instagram has various features, and it is imperative to note down every feature of your online platform through which you can increase sales and reach your target audience. LinkedIn is more B2B inclined whereas Facebook and Instagram are B2C inclined which can support your brand through collaborations with other businesses and influencers. To create a lasting brand image, you have to straighten up your aesthetics and work on. ● Website Optimization Creating a website for your business will give a professional look and matching it up with Google algorithms will provide you with positive results. A clean web layout without any clutter and clear messaging registers into the mind of users which further helps in branding. ● Google Features Google has two special features Google Answer Box and Featured Snippet. Making efforts to appear in one of these is highly profitable. Whenever, someone is searching for something on the search engine related to your products or services, chances are that you will appear on the top. These help you with brand recognition and it is a very effective marketing strategy. Final Words Adopting these amazing techniques and marketing strategies, you can build a well known, reputed brand. It will enhance your ability to stay strong and authoritative in your industry.

The mushrooming of digital marketing and technological expansions has created a parallel market online, with exponential growth opportunities to all the business organizations around the globe.

Having an online business setup is not just enough, as there are numerous competitors in the market for the same type. Therefore, a strong and engaging brand name is important. But, what is a brand? 

Branding is something which gives you and your business a unique identity, separating you from your competitors. Digital marketing on the other hand, helps you create value in your business in the digital landscape. 

As there are so many people around the world doing online business, you need to create a distinctive space under a certain niche in the minds of your target audience. 

According to projections, the advertising sector expenditure will see an annual growth rate of 8.7% and likely reach $102 billion by the end of 2020.

According to Forbes, consistent branding across all channels increases revenue by 23%. 89% of marketers believe brand awareness is the key to success. 

Let’s see how digital marketing can help you build a strong brand:

● Target Audience 

Identifying your customers, reaching them and knowing them better are the three main steps you need to take, to stay relevant in the market. Targeting your potential customer by staying relevant and up to their expectations is important. Customer preferences are needed to be kept in mind all times, as what they might have certain things wanted a few months back, could be different from what they want now? So daily interactions with your customers is necessary, which can be done through digital media. 

Identifying Leads 

Start identifying leads through and across various digital channels which are available at your disposal. You can create a lasting impression on your leads based on trust and transparency, to turn it into conversions, once you get in touch with them. Websites, online forums, newsletters where online users are talking about your brand are your leads. 

Interesting Content 

Creating content which your customers can relate to is the key in marketing. Content in forms of blogs, E-books, newsletters or any videography, infographics or audio-visuals can help build your brand and enhance its value. Interesting and engaging content creates natural backlinks if the SEO is done rightly. It gives a boost to your website traffic by bringing relevant users. 

SEO and SEM Strategy 

Search Engine Optimization and Search Engine Marketing strategies can help you rank better on web search results. Online users prefer organic results more than advanced ones, reason being the organic one is more authentic and valued. Additionally, it builds trust. This is another way of creating a brand out of your business. 

Customer Support Services 

Customer support service is one of the most critical aspects, as it helps in overall branding of your business. A 24/7 customer support service system has shown impeccable results than any other but with the emergence of chat-bots, it has helped to reach a step further while enabling you to present all solutions as and when customer needs to inquire about something. 

Brand Voice & Tone 

You will look appealing only if you have a good voice and tone. Creating a firm and lasting relationship with your customers depends on your communication tone which helps you position your brand in the market. It should reflect your brand story and purpose behind your product range. A uniformity in your brand tone will let you have a top notch place in the market just by the name. 

Social Media Channels 

Facebook, Pinterest, Instagram, Twitter & LinkedIn are platforms where you can promote your products on a large scale as Facebook is used globally by a large number of people. Instagram has various features, and it is imperative to note down every feature of your online platform through which you can increase sales and reach your target audience. LinkedIn is more B2B inclined whereas Facebook and Instagram are B2C inclined which can support your brand through collaborations with other businesses and influencers. To create a lasting brand image, you have to straighten up your aesthetics and work on. 

Website Optimization 

Creating a website for your business will give a professional look and matching it up with Google algorithms will provide you with positive results. A clean web layout without any clutter and clear messaging registers into the mind of users which further helps in branding. 

Google Features 

Google has two special features Google Answer Box and Featured Snippet. Making efforts to appear in one of these is highly profitable. Whenever, someone is searching for something on the search engine related to your products or services, chances are that you will appear on the top. These help you with brand recognition and it is a very effective marketing strategy. 

Final Words 

Adopting these amazing techniques and marketing strategies, you can build a well known, reputed brand. It will enhance your ability to stay strong and authoritative in your industry.

Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience. B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment. Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today: ABM focuses on Few Businesses With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes. Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results. The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses. ABM Creates Connection Between Sales and Marketing In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it. Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies. Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others. ABM Drives ROI ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment. Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results. This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted. After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them. ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business. ABM Provides a Customized Approach ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results. ABM Provides better Understanding of the Clients A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client. Final Words: If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.
Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience. B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment. Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today: ABM focuses on Few Businesses With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes. Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results. The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses. ABM Creates Connection Between Sales and Marketing In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it. Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies. Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others. ABM Drives ROI ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment. Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results. This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted. After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them. ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business. ABM Provides a Customized Approach ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results. ABM Provides better Understanding of the Clients A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client. Final Words: If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.

Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience.

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B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment.

Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today:

ABM focuses on Few Businesses

With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes.

Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results.

The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses.

ABM Creates Connection Between Sales and Marketing

In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it.

Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies.

Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others.

ABM Drives ROI

ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment.

  • Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results.
  • This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted.
  • After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them.
  • ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business.

ABM Provides a Customized Approach

ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results.

ABM Provides better Understanding of the Clients

A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client.

Final Words:

If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.

 Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone? Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. Benefits of email marketing in 2020:Business intelligence To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. Collecting surveys and feedbackWith effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. Generate traffic for your websiteWhen you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. Wrapping upEmail marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.
 Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone? Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. Benefits of email marketing in 2020:Business intelligence To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. Collecting surveys and feedbackWith effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. Generate traffic for your websiteWhen you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. Wrapping upEmail marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.

 

Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone

Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  

It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  

Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.

But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. 

Benefits of email marketing in 2020:

Business intelligence 

To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. 

Collecting surveys and feedback

With effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. 

Generate traffic for your website

When you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. 

Wrapping up

Email marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.

Marketing automation is a term used for software, tools, and platforms that streamline, automate, and calculate tasks & workflows. This process enhances operational efficiency in an organization, which results in escalation in online sales.Some of the significant transformational benefits of marketing automation for B2B companies are described below:Makes Your Teams more Efficient and EffectiveMarketing automation software replaces manual, repetitive tasks with automated workflows and rules. This provides the team with ample time, energy, and thinking to focus on meaningful and impactful work. In addition to this enhanced productivity, the software also offers intangible benefits such as positive effects on creativity, well-being, and work-ethics. Improve Your Sales and Marketing AlignmentWhen two different marketing teams are trying to reach their own unique goals using specific tools, there might be chances of conflicts and disagreements. Fortunately, marketing automation enhances the number and quality of leads and streamline various processes such as assigning leads and follow-up.Define and Refine your Marketing ProcessesBefore implementing a marketing automation solution, you need to visualize and document your customer’s journey and B2B marketing strategy. By doing this, you are authorized to create and automate processes around how you target, acquire, nurture, qualify, and convert leads.Generate More LeadsLead generation is one of the fundamental goals of B2B marketing strategies. This process uses paid media to drive traffic to a landing page with a gated asset and a lead capture form. Lead generation technique enables you to efficiently target, attract, and acquire more leads by tracking where and how users interact with your website.Follow-up With Every New Lead AutomaticallyBy setting rules around specific processes that a prospect takes, you can automatically trigger a follow-up, such as sending an email with automation tools.Prioritize Your Leads with Lead ScoringWhile setting up a marketing automation solution, you must create a set of rules and criteria. This action automatically ranks incoming leads based on your knowledge about them and what measures you take about them.Refurbish Existing ContentWriting relevant blog posts is an effective way to boost your thought leadership and SEO. Unfortunately, most marketing teams share their blog posts only once or twice on social media or in an email newsletter. However, with marketing automation, you can create rules for sharing or recommending your content at specific points along the customer journey to provide them knowledge about leads and existing customers.Hence, all the aspects mentioned above clearly signify how marketing automation strategies propel online sales.
Marketing automation is a term used for software, tools, and platforms that streamline, automate, and calculate tasks & workflows. This process enhances operational efficiency in an organization, which results in escalation in online sales.Some of the significant transformational benefits of marketing automation for B2B companies are described below:Makes Your Teams more Efficient and EffectiveMarketing automation software replaces manual, repetitive tasks with automated workflows and rules. This provides the team with ample time, energy, and thinking to focus on meaningful and impactful work. In addition to this enhanced productivity, the software also offers intangible benefits such as positive effects on creativity, well-being, and work-ethics. Improve Your Sales and Marketing AlignmentWhen two different marketing teams are trying to reach their own unique goals using specific tools, there might be chances of conflicts and disagreements. Fortunately, marketing automation enhances the number and quality of leads and streamline various processes such as assigning leads and follow-up.Define and Refine your Marketing ProcessesBefore implementing a marketing automation solution, you need to visualize and document your customer’s journey and B2B marketing strategy. By doing this, you are authorized to create and automate processes around how you target, acquire, nurture, qualify, and convert leads.Generate More LeadsLead generation is one of the fundamental goals of B2B marketing strategies. This process uses paid media to drive traffic to a landing page with a gated asset and a lead capture form. Lead generation technique enables you to efficiently target, attract, and acquire more leads by tracking where and how users interact with your website.Follow-up With Every New Lead AutomaticallyBy setting rules around specific processes that a prospect takes, you can automatically trigger a follow-up, such as sending an email with automation tools.Prioritize Your Leads with Lead ScoringWhile setting up a marketing automation solution, you must create a set of rules and criteria. This action automatically ranks incoming leads based on your knowledge about them and what measures you take about them.Refurbish Existing ContentWriting relevant blog posts is an effective way to boost your thought leadership and SEO. Unfortunately, most marketing teams share their blog posts only once or twice on social media or in an email newsletter. However, with marketing automation, you can create rules for sharing or recommending your content at specific points along the customer journey to provide them knowledge about leads and existing customers.Hence, all the aspects mentioned above clearly signify how marketing automation strategies propel online sales.

Marketing automation is a term used for software, tools, and platforms that streamline, automate, and calculate tasks & workflows. This process enhances operational efficiency in an organization, which results in escalation in online sales.

Some of the significant transformational benefits of marketing automation for B2B companies are described below:

Makes Your Teams more Efficient and Effective

Marketing automation software replaces manual, repetitive tasks with automated workflows and rules. This provides the team with ample time, energy, and thinking to focus on meaningful and impactful work. In addition to this enhanced productivity, the software also offers intangible benefits such as positive effects on creativity, well-being, and work-ethics.

 

Improve Your Sales and Marketing Alignment

When two different marketing teams are trying to reach their own unique goals using specific tools, there might be chances of conflicts and disagreements. Fortunately, marketing automation enhances the number and quality of leads and streamline various processes such as assigning leads and follow-up.

Define and Refine your Marketing Processes

Before implementing a marketing automation solution, you need to visualize and document your customer’s journey and B2B marketing strategy. By doing this, you are authorized to create and automate processes around how you target, acquire, nurture, qualify, and convert leads.

Generate More Leads

Lead generation is one of the fundamental goals of B2B marketing strategies. This process uses paid media to drive traffic to a landing page with a gated asset and a lead capture form. Lead generation technique enables you to efficiently target, attract, and acquire more leads by tracking where and how users interact with your website.

Follow-up With Every New Lead Automatically

By setting rules around specific processes that a prospect takes, you can automatically trigger a follow-up, such as sending an email with automation tools.

Prioritize Your Leads with Lead Scoring

While setting up a marketing automation solution, you must create a set of rules and criteria. This action automatically ranks incoming leads based on your knowledge about them and what measures you take about them.

Refurbish Existing Content

Writing relevant blog posts is an effective way to boost your thought leadership and SEO. Unfortunately, most marketing teams share their blog posts only once or twice on social media or in an email newsletter. However, with marketing automation, you can create rules for sharing or recommending your content at specific points along the customer journey to provide them knowledge about leads and existing customers.

Hence, all the aspects mentioned above clearly signify how marketing automation strategies propel online sales.

Marketing automation is the mechanism of using algorithms to tackle repeated marketing activities aimed at cultivating sales leads, customizing marketing communications and content and saving time and effort for marketers in the process. Marketers will more easily deliver the correct message to the right user at the right time by automating all of these functions.Digital marketing automation increases ROI, customer satisfaction, productivity, cuts the duration of the sales funnel and improves "ease of use," according to 88 percent of marketers, mentions your story. From a broader perspective, marketing automation can fulfill marketing tasks in the following areas:Email automation: To generate maximum revenue, your emails need to be personalized and to achieve you need a good CRM to fetch consumer data based on which personalized emails can be delivered. There are different types of automated emails you can deliver.Welcome email: As a new lead sign-up, auto responders began with a series of automated emails starting with a welcoming email to give users an idea of what you are and what the user can expect from you.Abandoned Shopping carts: Nearly 70% of shopping carts are abandoned elevating the need for retargeting. With automation, you can send emails retargeting these leads.Drip campaigns: By offering valuable and appropriate details, the drip-feed campaign is built to cultivate a lead.CRM:A powerful tool that lets you have the best customer service is the CRM program. Chatbots, for instance, are being used to answer frequently asked questions automatically. It relieves the customer care team's pressure. The customer is therefore satisfied as they have received a response without having to communicate with a sales representative.CRM software tracks each transaction with an individual customer, which helps advertisers to consider where for now they are in the sales funnel. This data facilitates advertisers to conduct activities that can help prod the lead down the sales pipeline and please. Consistency is a crucial aspect of making the automation of social media right.Social Media Automation:Integrated scheduling software and third-party services for social media can be used to release messages automatically at strategically scheduled hours. Ideally, the posts should be placed in front of the viewer at the ideal time of the day or week. This is based on the individual audience. Consistency is a crucial aspect of making the automation of social media right.Workflow Automation:Marketing workflows allow marketing officers to build a structure that meets timelines and removes the need for micro-management. When there are simple workflows, additional team members will quickly be introduced. Workflows are designed depending on the mission, market, resources and constraints.Undoubtedly, marketing automation is the need of modern marketing.
Marketing automation is the mechanism of using algorithms to tackle repeated marketing activities aimed at cultivating sales leads, customizing marketing communications and content and saving time and effort for marketers in the process. Marketers will more easily deliver the correct message to the right user at the right time by automating all of these functions.Digital marketing automation increases ROI, customer satisfaction, productivity, cuts the duration of the sales funnel and improves "ease of use," according to 88 percent of marketers, mentions your story. From a broader perspective, marketing automation can fulfill marketing tasks in the following areas:Email automation: To generate maximum revenue, your emails need to be personalized and to achieve you need a good CRM to fetch consumer data based on which personalized emails can be delivered. There are different types of automated emails you can deliver.Welcome email: As a new lead sign-up, auto responders began with a series of automated emails starting with a welcoming email to give users an idea of what you are and what the user can expect from you.Abandoned Shopping carts: Nearly 70% of shopping carts are abandoned elevating the need for retargeting. With automation, you can send emails retargeting these leads.Drip campaigns: By offering valuable and appropriate details, the drip-feed campaign is built to cultivate a lead.CRM:A powerful tool that lets you have the best customer service is the CRM program. Chatbots, for instance, are being used to answer frequently asked questions automatically. It relieves the customer care team's pressure. The customer is therefore satisfied as they have received a response without having to communicate with a sales representative.CRM software tracks each transaction with an individual customer, which helps advertisers to consider where for now they are in the sales funnel. This data facilitates advertisers to conduct activities that can help prod the lead down the sales pipeline and please. Consistency is a crucial aspect of making the automation of social media right.Social Media Automation:Integrated scheduling software and third-party services for social media can be used to release messages automatically at strategically scheduled hours. Ideally, the posts should be placed in front of the viewer at the ideal time of the day or week. This is based on the individual audience. Consistency is a crucial aspect of making the automation of social media right.Workflow Automation:Marketing workflows allow marketing officers to build a structure that meets timelines and removes the need for micro-management. When there are simple workflows, additional team members will quickly be introduced. Workflows are designed depending on the mission, market, resources and constraints.Undoubtedly, marketing automation is the need of modern marketing.

Marketing automation is the mechanism of using algorithms to tackle repeated marketing activities aimed at cultivating sales leads, customizing marketing communications and content and saving time and effort for marketers in the process. Marketers will more easily deliver the correct message to the right user at the right time by automating all of these functions.

Digital marketing automation increases ROI, customer satisfaction, productivity, cuts the duration of the sales funnel and improves "ease of use," according to 88 percent of marketers, mentions your story. From a broader perspective, marketing automation can fulfill marketing tasks in the following areas:

Email automation: 

To generate maximum revenue, your emails need to be personalized and to achieve you need a good CRM to fetch consumer data based on which personalized emails can be delivered. There are different types of automated emails you can deliver.

Welcome email: As a new lead sign-up, auto responders began with a series of automated emails starting with a welcoming email to give users an idea of what you are and what the user can expect from you.

Abandoned Shopping carts: Nearly 70% of shopping carts are abandoned elevating the need for retargeting. With automation, you can send emails retargeting these leads.

Drip campaigns: By offering valuable and appropriate details, the drip-feed campaign is built to cultivate a lead.

CRM:

A powerful tool that lets you have the best customer service is the CRM program. Chatbots, for instance, are being used to answer frequently asked questions automatically. It relieves the customer care team's pressure. The customer is therefore satisfied as they have received a response without having to communicate with a sales representative.

CRM software tracks each transaction with an individual customer, which helps advertisers to consider where for now they are in the sales funnel. This data facilitates advertisers to conduct activities that can help prod the lead down the sales pipeline and please. Consistency is a crucial aspect of making the automation of social media right.

Social Media Automation:

Integrated scheduling software and third-party services for social media can be used to release messages automatically at strategically scheduled hours. Ideally, the posts should be placed in front of the viewer at the ideal time of the day or week. This is based on the individual audience. Consistency is a crucial aspect of making the automation of social media right.

Workflow Automation:

Marketing workflows allow marketing officers to build a structure that meets timelines and removes the need for micro-management. When there are simple workflows, additional team members will quickly be introduced. Workflows are designed depending on the mission, market, resources and constraints.

Undoubtedly, marketing automation is the need of modern marketing.

Digital Marketing is the best way for Startups to market a product or service after the coronavirus pandemic.People are very used to with Digital world these days. After the coronavirus pandemic, Customers and Company employees have started using the digital platform as a source to gain information and insights into new products, services, and technology.Startups are newly Lunch small organizations and having the vision to achieve a particular goal in the fast-growing and reach the target audience.
Digital Marketing is the best way for Startups to market a product or service after the coronavirus pandemic.People are very used to with Digital world these days. After the coronavirus pandemic, Customers and Company employees have started using the digital platform as a source to gain information and insights into new products, services, and technology.Startups are newly Lunch small organizations and having the vision to achieve a particular goal in the fast-growing and reach the target audience.

Digital Marketing is the best way for Startups to market a product or service after the coronavirus pandemic.

People are very used to with Digital world these days. After the coronavirus pandemic, Customers and Company employees have started using the digital platform as a source to gain information and insights into new products, services, and technology.

Startups are newly Lunch small organizations and having the vision to achieve a particular goal in the fast-growing and reach the target audience.

Email marketing had to experience a rapid transformation in 2020. We have seen that email marketers have adapted many innovative and inspiring ways due to this ongoing pandemic, which has brought wide-ranging changes to the way consumers perceive brands and consider purchases.Email plays a significant role in acquiring and retaining customers. We have seen significant changes in digital marketing, and 2021 can bring even more changes. If you want to explore the email marketing trends that are expected in 2021, then let’s move ahead to explore the same:Hyper-Personalization – Personalization matters in email marketing. You will get higher transaction rates with personalized emails. In 2021, consumers are looking for hyper-personalized content that provides information relevant to them. Email marketing service enables the use of dynamic content. The personalized part of marketing email changes based on email list segments. The hyper-personalized emails can be created by adding variables to the mailing list and segmenting the list.Interactive emails- In marketing emails, the interactive content can be added with AMP's help (Accelerated Mobile Pages). You can add shopping options to show off a few different products in the email. Other interactive email elements are accordion features designed to make long-form emails more compact, surveys, polls, user-generated interactive content, and animated buttons and CTAs (clear call to action).Omnichannel Marketing- Omnichannel marketing is essential for lead nurturing. It allows customers to get relevant marketing messages through digital and traditional marketing channels. With this trend, it is easy to meet consumers. The brands can engage with shoppers and potential customers across different marketing channels and platforms with omnichannel marketing. Email Marketing Automation – The chances of customer conversions increase with email marketing automation. It can also boost retention. The automated email includes welcome mail to introduce service or product to the consumer and recommendations based on prior buying history and related products. Consumers receive promotional messages, coupons, discounts, and giveaways from email marketing automation. The automated email sends reminders to the users to renew a subscription, re-buy products, and update the cart. Emails can serve as a primary customer acquisition channel for small businesses. Marketers can transform customers into loyal brand followers with targeted emails that are based on consumer insights.Incorporation of AI (Artificial Intelligence) - It is expected that the scope of AI’s abilities can increase to optimize the email marketing campaigns effectively. Incorporating AI technology into email marketing practice can deal with collecting and processing online data.Other expected email marketing trends are:The emails can be sent using email marketing templates, images, and designs by making them bold and bright. Strong and vibrant colors in email marketing can drive both engagement and conversions. It is easy to increase brand awareness, sell the products, and even increase the click-through rates with color.GDPR (General Data Protection Regulation) privacy can gain more importance in email marketing. The GDPR guidelines related to email marketing are to get consent, create a privacy policy, keep the consent record, provide access without requiring opt-in, enable users to revoke permission effortlessly, and avoid false or deceptive messaging.If businesses want to build a connection with their audience, then email marketing is apt for it. It is expected that in 2021, email can become more accessible for small businesses.It is estimated that 2021 can drive mobile optimization for email marketing. With the help of mobile devices, users will be able to complete their tasks in their hands.There can be a focus on building a consistent user experience. As pandemic has impacted all of us, the attention is to integrate empathy and make human connections. Brands are expected to embrace empathy to better understand and relate to customers.Email designers can explore ways to build stronger connections with customers this year. There can be simplified designs and plain-text emails so that messages can be displayed correctly.Strong security features are required for the entire email ecosystem. As a result, this year, there can be increased BIMI (Brand Indicators for Message Identification) adoption to combat phishing.Summing UpThe most effective way to remain in touch with the audience is by email in the current health crisis. Email marketing enables us to reach a large audience quickly and effectively. Indeed, its use will grow in 2021 and beyond. I hope that the trends mentioned above can color marketing in 2021.
Email marketing had to experience a rapid transformation in 2020. We have seen that email marketers have adapted many innovative and inspiring ways due to this ongoing pandemic, which has brought wide-ranging changes to the way consumers perceive brands and consider purchases.Email plays a significant role in acquiring and retaining customers. We have seen significant changes in digital marketing, and 2021 can bring even more changes. If you want to explore the email marketing trends that are expected in 2021, then let’s move ahead to explore the same:Hyper-Personalization – Personalization matters in email marketing. You will get higher transaction rates with personalized emails. In 2021, consumers are looking for hyper-personalized content that provides information relevant to them. Email marketing service enables the use of dynamic content. The personalized part of marketing email changes based on email list segments. The hyper-personalized emails can be created by adding variables to the mailing list and segmenting the list.Interactive emails- In marketing emails, the interactive content can be added with AMP's help (Accelerated Mobile Pages). You can add shopping options to show off a few different products in the email. Other interactive email elements are accordion features designed to make long-form emails more compact, surveys, polls, user-generated interactive content, and animated buttons and CTAs (clear call to action).Omnichannel Marketing- Omnichannel marketing is essential for lead nurturing. It allows customers to get relevant marketing messages through digital and traditional marketing channels. With this trend, it is easy to meet consumers. The brands can engage with shoppers and potential customers across different marketing channels and platforms with omnichannel marketing. Email Marketing Automation – The chances of customer conversions increase with email marketing automation. It can also boost retention. The automated email includes welcome mail to introduce service or product to the consumer and recommendations based on prior buying history and related products. Consumers receive promotional messages, coupons, discounts, and giveaways from email marketing automation. The automated email sends reminders to the users to renew a subscription, re-buy products, and update the cart. Emails can serve as a primary customer acquisition channel for small businesses. Marketers can transform customers into loyal brand followers with targeted emails that are based on consumer insights.Incorporation of AI (Artificial Intelligence) - It is expected that the scope of AI’s abilities can increase to optimize the email marketing campaigns effectively. Incorporating AI technology into email marketing practice can deal with collecting and processing online data.Other expected email marketing trends are:The emails can be sent using email marketing templates, images, and designs by making them bold and bright. Strong and vibrant colors in email marketing can drive both engagement and conversions. It is easy to increase brand awareness, sell the products, and even increase the click-through rates with color.GDPR (General Data Protection Regulation) privacy can gain more importance in email marketing. The GDPR guidelines related to email marketing are to get consent, create a privacy policy, keep the consent record, provide access without requiring opt-in, enable users to revoke permission effortlessly, and avoid false or deceptive messaging.If businesses want to build a connection with their audience, then email marketing is apt for it. It is expected that in 2021, email can become more accessible for small businesses.It is estimated that 2021 can drive mobile optimization for email marketing. With the help of mobile devices, users will be able to complete their tasks in their hands.There can be a focus on building a consistent user experience. As pandemic has impacted all of us, the attention is to integrate empathy and make human connections. Brands are expected to embrace empathy to better understand and relate to customers.Email designers can explore ways to build stronger connections with customers this year. There can be simplified designs and plain-text emails so that messages can be displayed correctly.Strong security features are required for the entire email ecosystem. As a result, this year, there can be increased BIMI (Brand Indicators for Message Identification) adoption to combat phishing.Summing UpThe most effective way to remain in touch with the audience is by email in the current health crisis. Email marketing enables us to reach a large audience quickly and effectively. Indeed, its use will grow in 2021 and beyond. I hope that the trends mentioned above can color marketing in 2021.

Email marketing had to experience a rapid transformation in 2020. We have seen that email marketers have adapted many innovative and inspiring ways due to this ongoing pandemic, which has brought wide-ranging changes to the way consumers perceive brands and consider purchases.

Email plays a significant role in acquiring and retaining customers. We have seen significant changes in digital marketing, and 2021 can bring even more changes. If you want to explore the email marketing trends that are expected in 2021, then let’s move ahead to explore the same:

  1. Hyper-Personalization – Personalization matters in email marketing. You will get higher transaction rates with personalized emails. In 2021, consumers are looking for hyper-personalized content that provides information relevant to them. Email marketing service enables the use of dynamic content. The personalized part of marketing email changes based on email list segments. The hyper-personalized emails can be created by adding variables to the mailing list and segmenting the list.
  2. Interactive emails- In marketing emails, the interactive content can be added with AMP's help (Accelerated Mobile Pages). You can add shopping options to show off a few different products in the email. Other interactive email elements are accordion features designed to make long-form emails more compact, surveys, polls, user-generated interactive content, and animated buttons and CTAs (clear call to action).
  3. Omnichannel Marketing- Omnichannel marketing is essential for lead nurturing. It allows customers to get relevant marketing messages through digital and traditional marketing channels. With this trend, it is easy to meet consumers. The brands can engage with shoppers and potential customers across different marketing channels and platforms with omnichannel marketing.
  4.  Email Marketing Automation – The chances of customer conversions increase with email marketing automation. It can also boost retention. The automated email includes welcome mail to introduce service or product to the consumer and recommendations based on prior buying history and related products. Consumers receive promotional messages, coupons, discounts, and giveaways from email marketing automation. The automated email sends reminders to the users to renew a subscription, re-buy products, and update the cart. Emails can serve as a primary customer acquisition channel for small businesses. Marketers can transform customers into loyal brand followers with targeted emails that are based on consumer insights.
  5. Incorporation of AI (Artificial Intelligence) - It is expected that the scope of AI’s abilities can increase to optimize the email marketing campaigns effectively. Incorporating AI technology into email marketing practice can deal with collecting and processing online data.

Other expected email marketing trends are:

  • The emails can be sent using email marketing templates, images, and designs by making them bold and bright. Strong and vibrant colors in email marketing can drive both engagement and conversions. It is easy to increase brand awareness, sell the products, and even increase the click-through rates with color.
  • GDPR (General Data Protection Regulation) privacy can gain more importance in email marketing. The GDPR guidelines related to email marketing are to get consent, create a privacy policy, keep the consent record, provide access without requiring opt-in, enable users to revoke permission effortlessly, and avoid false or deceptive messaging.
  • If businesses want to build a connection with their audience, then email marketing is apt for it. It is expected that in 2021, email can become more accessible for small businesses.
  • It is estimated that 2021 can drive mobile optimization for email marketing. With the help of mobile devices, users will be able to complete their tasks in their hands.
  • There can be a focus on building a consistent user experience. As pandemic has impacted all of us, the attention is to integrate empathy and make human connections. Brands are expected to embrace empathy to better understand and relate to customers.
  • Email designers can explore ways to build stronger connections with customers this year. There can be simplified designs and plain-text emails so that messages can be displayed correctly.
  • Strong security features are required for the entire email ecosystem. As a result, this year, there can be increased BIMI (Brand Indicators for Message Identification) adoption to combat phishing.

Summing Up

The most effective way to remain in touch with the audience is by email in the current health crisis. Email marketing enables us to reach a large audience quickly and effectively. Indeed, its use will grow in 2021 and beyond. I hope that the trends mentioned above can color marketing in 2021.

BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.  All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.  Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.  I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.  OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.  Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.  After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.  The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.  A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.
BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.  All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.  Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.  I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.  OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.  Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.  After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.  The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.  A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.

BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent. 

All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing. 

Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business. 

I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run. 

OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support. 

Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance. 

After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith. 

The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs. 

A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.

"Marketing automation" is a generic term for any method, platform, or system that "allows businesses to standardize, automate, and quantify marketing tasks and workflows so that operational efficiency can be improved and revenue increased more quickly." This encompasses everything from email automation to generation of demand to attribution of revenue.If a marketing automation tool has not yet been embraced by your team, here are five reasons why it's an investment worth making today.Time Saver:The center of marketing automation technologies is the apex of technical advancement: what almost took several hours, now takes minutes, and so on. The technical revolution of the last two decades has resulted in less time required for minimal, redundant projects, giving advertisers more time to do what they are best at doing.More Productivity:Marketing task automation frees your brain and valuable resources to best support your team and place the resources where it's most important, whether it's a huge advertising investment, elite talent premiums, or hundreds of other choices accessible. Ultimately, marketing automation gives higher ROI if the implementation is done correctly.Scalability:Invest in successful technologies for marketing automation that can help both the short-term and long-term growth. This forms the basis for years of future growth.Strengthen business relations:Marketing automation works rapidly to strengthen the bond between sales & marketing. The more selling prospects they will hit, the more pipeline they produce, giving more chances for sales to close.The CMOs are delighted with the improved efficiency and cost savings of their staff, but CEOs and board members will rejoice in the flood of closed sales, all due to the strength of the correct approach for marketing automation. It's a win-win-win between sales, advertising, and board.Make informed decisions:Definitely, the top marketing automation tools would have a means of reporting on the success of each campaign, which is crucial in the data-driven digital age. However, beyond that, using machine learning and AI, advanced marketing analytics solutions can also predict potential campaign outcomes based on historical evidence.Final words:Investing in a marketing automation stack provides several advantages. It is wise to spend on advanced marketing automation software if you want regained hours, reduced overhead costs, wider reach, symbiotic sales and marketing divisions.
"Marketing automation" is a generic term for any method, platform, or system that "allows businesses to standardize, automate, and quantify marketing tasks and workflows so that operational efficiency can be improved and revenue increased more quickly." This encompasses everything from email automation to generation of demand to attribution of revenue.If a marketing automation tool has not yet been embraced by your team, here are five reasons why it's an investment worth making today.Time Saver:The center of marketing automation technologies is the apex of technical advancement: what almost took several hours, now takes minutes, and so on. The technical revolution of the last two decades has resulted in less time required for minimal, redundant projects, giving advertisers more time to do what they are best at doing.More Productivity:Marketing task automation frees your brain and valuable resources to best support your team and place the resources where it's most important, whether it's a huge advertising investment, elite talent premiums, or hundreds of other choices accessible. Ultimately, marketing automation gives higher ROI if the implementation is done correctly.Scalability:Invest in successful technologies for marketing automation that can help both the short-term and long-term growth. This forms the basis for years of future growth.Strengthen business relations:Marketing automation works rapidly to strengthen the bond between sales & marketing. The more selling prospects they will hit, the more pipeline they produce, giving more chances for sales to close.The CMOs are delighted with the improved efficiency and cost savings of their staff, but CEOs and board members will rejoice in the flood of closed sales, all due to the strength of the correct approach for marketing automation. It's a win-win-win between sales, advertising, and board.Make informed decisions:Definitely, the top marketing automation tools would have a means of reporting on the success of each campaign, which is crucial in the data-driven digital age. However, beyond that, using machine learning and AI, advanced marketing analytics solutions can also predict potential campaign outcomes based on historical evidence.Final words:Investing in a marketing automation stack provides several advantages. It is wise to spend on advanced marketing automation software if you want regained hours, reduced overhead costs, wider reach, symbiotic sales and marketing divisions.

"Marketing automation" is a generic term for any method, platform, or system that "allows businesses to standardize, automate, and quantify marketing tasks and workflows so that operational efficiency can be improved and revenue increased more quickly." This encompasses everything from email automation to generation of demand to attribution of revenue.

If a marketing automation tool has not yet been embraced by your team, here are five reasons why it's an investment worth making today.

Time Saver:

The center of marketing automation technologies is the apex of technical advancement: what almost took several hours, now takes minutes, and so on. The technical revolution of the last two decades has resulted in less time required for minimal, redundant projects, giving advertisers more time to do what they are best at doing.

More Productivity:

Marketing task automation frees your brain and valuable resources to best support your team and place the resources where it's most important, whether it's a huge advertising investment, elite talent premiums, or hundreds of other choices accessible. Ultimately, marketing automation gives higher ROI if the implementation is done correctly.

Scalability:

Invest in successful technologies for marketing automation that can help both the short-term and long-term growth. This forms the basis for years of future growth.

Strengthen business relations:

Marketing automation works rapidly to strengthen the bond between sales & marketing. The more selling prospects they will hit, the more pipeline they produce, giving more chances for sales to close.

The CMOs are delighted with the improved efficiency and cost savings of their staff, but CEOs and board members will rejoice in the flood of closed sales, all due to the strength of the correct approach for marketing automation. It's a win-win-win between sales, advertising, and board.

Make informed decisions:

Definitely, the top marketing automation tools would have a means of reporting on the success of each campaign, which is crucial in the data-driven digital age. However, beyond that, using machine learning and AI, advanced marketing analytics solutions can also predict potential campaign outcomes based on historical evidence.

Final words:

Investing in a marketing automation stack provides several advantages. It is wise to spend on advanced marketing automation software if you want regained hours, reduced overhead costs, wider reach, symbiotic sales and marketing divisions.

We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.One only thinks of articles and blogs unaware of various other forms such as:Blogs /articles/ summariesInfographicsVideos/ vlogsCartoon / illustrationsEbooks / NewslettersEmailers /AutorespondersFAQs / PollsWebinars / podcastsSlideshareReviews / TestimonialsPeople constantly evolve new forms of interesting data hence the list is cosmic.Coming to how it helps business, let’s understand in detail 3 main benefits: Brand Reputation:In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.Let’s recall an old speech by Steve Jobs where he starts off with the words “Marketing is about values”. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all.  Optimize SEO and conversions:Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.   CRUX role in Marketing Funnel:A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.
We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.One only thinks of articles and blogs unaware of various other forms such as:Blogs /articles/ summariesInfographicsVideos/ vlogsCartoon / illustrationsEbooks / NewslettersEmailers /AutorespondersFAQs / PollsWebinars / podcastsSlideshareReviews / TestimonialsPeople constantly evolve new forms of interesting data hence the list is cosmic.Coming to how it helps business, let’s understand in detail 3 main benefits: Brand Reputation:In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.Let’s recall an old speech by Steve Jobs where he starts off with the words “Marketing is about values”. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all.  Optimize SEO and conversions:Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.   CRUX role in Marketing Funnel:A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.

We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. 

Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.

One only thinks of articles and blogs unaware of various other forms such as:

  1. Blogs /articles/ summaries
  2. Infographics
  3. Videos/ vlogs
  4. Cartoon / illustrations
  5. Ebooks / Newsletters
  6. Emailers /Autoresponders
  7. FAQs / Polls
  8. Webinars / podcasts
  9. Slideshare
  10. Reviews / Testimonials

People constantly evolve new forms of interesting data hence the list is cosmic.

Coming to how it helps business, let’s understand in detail 3 main benefits:

 

Brand Reputation:

In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.

About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.

Let’s recall an old speech by Steve Jobs where he starts off with the words Marketing is about values. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all. 

 

Optimize SEO and conversions:

Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. 

Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.

Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. 

With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.  

 

CRUX role in Marketing Funnel:

A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.

  • Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.
  • Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.
  • Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.

Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.

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