Adsup LLC

Goals

• Russian market penetration
• Acquisition of active users
• Increase the popularity of the application

Our solution

Our subsidiary of Rebound Mobile exclusively represented Dragon Soul in Russia. At the first stage, the game was fully localized for Russian-speaking users. The second stage was the acquisition of loyal users. We used our internal media buying, as well as leading traffic suppliers in Russia and all the best sources: MyTarget, Facebook, in-app ads and others. Every day, adhered to the following scheme of work:
– A team of Adsup media buyers and third-party agencies were looking for new approaches.
– Our designers produced dozens of video and image ad creatives.
– Complete analysis of all traffic for each source.
– Identify and disconnect traffic sources that do not satisfy the set KPI, in the context of ROAS and Retention Rate. Scale up the best performing campaigns

For three years of work, we have worked all possible audiences and have found the perfect approach to promotion for each.
Dragon Soul was in the TOP 10 in the App Store Russia and Google Play Russia in the category “Games” for two years. During peak periods, the Dragon Soul reached the 7th place in the App Store Overall and 5th place in the Google Play Overall.

For 3 years of cooperation with PerBlue, Adsup team acquired more than 1M of users directly by paid acquisition and 3M users by organic boost. More than $2M of revenue, and only produced by users, acquired by paid acquisition. Recently after we’ve stopped our cooperation PerBlue sold Dragon Soul to GREE for $35M.

We were able to target Dragon Soul not only on the male audience but also the female, thanks to the excellent design and element of humor, all the characters had a funny “trick”. Such results were achieved thanks to the unusual and new mechanics of the game for 2015.

We thank all our partners who participated in the promotion of the game Dragon Soul.

Goals

• Acquisition of high volume of loyal users
• Increase the brand awareness
• Popularization of the app

Our solution

Obviously, the success of almost any headhunting apps is based on multiple aspects, such as: labor market tendencies, sezonality, economical factors and many others critical aspects.

According to these factors, Adsup’s main goals was to identify the most popular types of jobs and their target audience. During the deep market analysis we’ve decided to focus our approaches on part-time jobs at first, because it can provide an additional income for people. And who need additional income more than a student in Russia? Probably no one. Thus, we focus on this target audience, picking up a lot of cool creative approaches, even humorous; needless to say, that humor helped us a lot in this advertisement campaign. 
After that, we started to implement creatives aimed at full-time jobs from driver to top management – and Adsup found a proper creative approach for each of this target group.

And a little piece of “insides”  – Adsup team confirmed the common truth, that a new life always begins on Monday, thus, CR in install is highest in Monday  (:

Goals

• Acquisition of loyal users in every new country
• Increase the popularity of the app across the target GEOs
• Take on new markets and GEOs

Our solution

The correct definition of the target audience combined with the development of proper reaching approaches is the major issue during the penetration on the new GEO. And that’s what we perform in cooperation with JOOM from the very beginning.

The key point of this partnership is the model of cooperation we are using – Revenue Share. This is one of the existing riskless models, we spend our own funds on promotion, therefore we are extremely interested in acquiring the volume of loyal paying users, able to equip us with the considerable ROI.

Deep research of target customer, as well as customized approach to ad materials design and regular optimization of traffic allows us to increase JOOM brand awareness in target countries and to acquire new loyal users.

Goals

• Reach the first place in «Food & Drink» category on App Store
• Capture new active users
• Increase brand awareness

Our solution

Starting nearly from the actual launch of Delivery Club app, Adsup was one of the partners, those assisted them on the way to market leadership and to be on the 1st place in «Food & Drinks» category on App Store.

Our team increased brand awareness and captured new active users, throughout gaining large amount of installs. We defined target audience successfully, and, on the basis of this information, created multiple approaches how to attract potential users. Personalized creatives, regular optimization, which was based on CPI, cost per order and coverage of target groups – our key elements of the achievement of success between Adsup and Delivery Club.

Goals

• Maximize the number of paying users and revenue earning potential
• Acquisition of loyal users across different countries
• New markets enter

Our solution

The efficient advertising approach to each and every GEO is the foundation of our solutions with inDriver in particular and almost any advertiser in common. Our core challenges were connected with local cultural differences, such as ways of advertising perception, safety level in different regions, special aspects of localization; even different music tastes and sense of humour played the role – and that’s not the whole list.

Regardless of multiple complications, we’ve successfully managed all the challenges in close cooperation with inDriver.
As we pay so much attention to advertising approaches for every GEO, we try to think locally in order to adapt the advertising message for different target groups. Cooperation with professional translators and compilation of correct texts help us to reach the target audience accurately and to establish the positive perception of the brand.

Goals

• Russian market penetration
• Provide large volumes of high-quality traffic – from 4 000 installs per day
• Capture of loyal users

Our solution

Main goals of this campaign were: daily inflow of large amount of top quality traffic, inflow of loyal users and expansion into Russian and European market. This offer includes several major KPIs, such as Retention Rate, Loyalty Level of users and reaching of 5th Level inside the game.
Our team perform the optimization of all active campaigns on a regular basis in order to identify and scale up the most effective ones and to shut down those that didn’t reach performance identificators.
We are permanently looking for new approaches and testing them on different target groups.
Supplying the RPG with a large volume of good traffic on everyday basis is a pretty tough challenge, but we successfully manage it.
Accurate control of campaigns, ad materials, performance metrics and, of course, vast experience in this field gives us a competitive advantage over other companies, and till now we supply as much traffic as our client desires.