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AICY Create is a value-based, digital marketing agency focusing on the Asian-Pacific market. Our expertise is on Personal Branding and Corporate Branding applied to Social Media.
We open and manage Social Media accounts following the business license regulations for China; (WeChat-Weibo-Douyin-Xiaohongshu);
AICY, Artists on Social Media
Locations
China
huangpu,
Shanghai,
Shanghai
200436
+86 1561 8343 219
Focus Areas
Service Focus
- E-commerce Development
- Digital Marketing
- Direct Marketing
- Advertising
Client Focus
- Small Business
Industry Focus
- Healthcare & Medical
- Manufacturing
- Retail
AICY Executive Interview
LORENZO BRIZZO
CEO
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is an incredibly well organized and professional platform. It is helping me a lot in finding new collaborations, in proposing my agency to potential clients in Europe and the USA and it is an excellent online business card to have.
Please introduce your company and give a brief about your role within the organization.
AICY Create is a value-based, digital marketing agency focusing on the Asian-Pacific market. Our expertise is on Personal Branding and Corporate Branding applied to Social Media.
I am the founder of the agency (2015), and I manage the online planning with the client and the management of marketing campaigns on WeChat and Weibo.
I am the founder of the agency (2015), and I manage the online planning with the client and the management of marketing campaigns on WeChat and Weibo.
What is the story behind starting this company?
AICY is the first agency in Asia to offer Personal Branding services on Chinese social networks. It is an adventure that started by chance; I was asked to manage some social profiles of some Italian football players working in Asia. it has since become a full time job for me and my 15 Shanghai based employees.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have an in house team of marketers and content creator. I wrote a book about our business model.
How does your company differentiate itself from the competition?
As I previously mention, AICY is the first agency in Asia to offer Personal Branding services on Chinese social networks. but we don't stop there; we have a lot of corporate clients who need digital marketing in China done professionally and at the right price. Compared to our Western and Chinese competitors, we offer a faster service that costs less than the industry average.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our customers mainly operate in the following sectors: lifestyle - furniture - fashion - soft industrial - entertainment and sport. We have customers who have been working with us for years, given the results we deliver and the right value for money.
Please share some of the services that you offer for which clients approach you the most for?
AICY open and manage Social Media accounts following the business license regulations for China; (WeChat-Weibo-Douyin-Xiaohongshu).
SEO on Baidu; we combine social media management with Search Engine Optimization on Baidu;
We develop Online Marketing Campaigns for the generation of new followers and customers interested in the Brand. These are the service that we are called upon to manage for our customers.
SEO on Baidu; we combine social media management with Search Engine Optimization on Baidu;
We develop Online Marketing Campaigns for the generation of new followers and customers interested in the Brand. These are the service that we are called upon to manage for our customers.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I would say very high given the high retention we have of our customers. We offer a very numerical and engineering approach to marketing. The contents are important but for us it is much more important to monitor and increase the numbers (social media metrics) that result from a growing engagement of the followers with the brand.
What kind of support system do you offer to your clients for catering to their queries and issues?
weekly communication on email and video calls.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
It depends; our clients like to know in advance their investment in marketing so they tend to prefer a Fixed price model.
Where do you see your company in the next 10 years?
despite the instability caused by the covid, AICY is growing organically. New clients, including medium-sized companies, look to the digital ecosystem in China as a concrete scalable business opportunity, and this helps professional agencies like ours to always acquire new customers with winning products and business models that aim for medium-term results.
AICY Reviews
3 Reviews
- All Services
- Digital Marketing
- Advertising
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Albina Haidarzhi, Sales Assistant at Shanghai Yancui
Posted on Sep 06, 2021
Great agency to work with!
Review Summary
AICY is a Shanghai-based agency but with a very western approach to the work. We found them on February 2021 to manage our WeChat account and we can say that we are very satisfied.
The strong points are the professionalism - the knowledge of digital in China - the speed of delivery - the affordable price. If you are looking for a small agency very active on your tasks, AICY should be your digital marketing agency in China.
The strong points are the professionalism - the knowledge of digital in China - the speed of delivery - the affordable price. If you are looking for a small agency very active on your tasks, AICY should be your digital marketing agency in China.
What was the project name that you have worked with AICY?
Great agency!
What service was provided as part of the project?
Digital Marketing
Company Response
AICY
Thanks Albina for the great review. I am happy that after such a long time of collaboration there is still so much appreciation and trust. AICY will continue, even after the pandemic, to offer the best services as done during this difficult 2020. Best Regards Lorenzo
Posted on Sep 06, 2021
Catherine Jennifer Lou
Posted on Jan 28, 2021
Weibo Corporate Branding
Review Summary
For three years we work with AICY Create and I recommend the agency. They improved our brand’s presence on Weibo and currently, we are working on our WeChat official account. They are very professional and deliver good results.
Catherine J.
Catherine J.
What service was provided as part of the project?
Advertising, Digital Marketing, E-commerce Development
Company Response
AICY
Catherine thanks for the comments. You are very kind. My team has always expressed to me the pleasure of working with you and your professionalism. I reciprocate the good comments on the work done. Lorenzo B
Posted on Jan 28, 2021
Stefano Galimberti
Posted on Dec 23, 2020
Excellent Agency!
Review Summary
We relied on AICY to build and develop our presence on WeChat in China and other Chinese social platforms.
We are totally satisfied by the knowledge and professionality of AICY. They have always met the deadlines. Mr. Lorenzo Brizzo, CEO of the Agency, is always available and proactive with proper suggestions.
We absolutely recommend them!
Tacchini Italia Forniture Srl
We are totally satisfied by the knowledge and professionality of AICY. They have always met the deadlines. Mr. Lorenzo Brizzo, CEO of the Agency, is always available and proactive with proper suggestions.
We absolutely recommend them!
Tacchini Italia Forniture Srl
What service was provided as part of the project?
Digital Marketing
Company Response
AICY
Thanks, Stefano. It is always our pleasure to be able to provide valuable marketing on Chinese media. Lorenzo Brizzo
Posted on Dec 23, 2020
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