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We help to understand and to develop USP. We conduct, with your help, eye-opening market and competitive researches. Based on this research we build your strategic set.
We help you to start marketing as a function in your company. This includes - role identification, job descriptions, activity planning for each role and assistance during the interview.
As a unique offer, when we help you to manage your marketing team, while you are looking for a full-time marketing director.
Locations
Ukraine
Tetralnyy lane, 4,
Kharkiv,
Kharkiv
61000
+380631523460
Spain
calle Teulada 47,
Alacant,
Alacant
03009
Focus Areas
Service Focus
- Digital Marketing
- Other Services
Client Focus
- Small Business
Industry Focus
- Information Technology
- Business Services
- Startups
AimPlanAct Executive Interview
Maryna Babich
Founder
Please introduce your company and give a brief about your role within the organization.
There are so many marketing consulting companies with the widest and brightest palette of services that one can imagine. They make digital marketing, event marketing, account-based marketing consulting, brochures, and branding-related stuff; that’s why Aim Plan Act is not doing all those things. We work with a network of perfectly skilled marketing companies, in case our customers need some of those services.
What we do looks rather like a service station for your marketing and your IT business in general. We gather and analyze all possible data to restart the marketing service of IT companies. We are so proud of our customers, of their wins and achievements! Sometimes we help IT outsourcing customers to start making marketing from a very early stage. My role is mostly inspirational for our customers and organizational for our small team.
What we do looks rather like a service station for your marketing and your IT business in general. We gather and analyze all possible data to restart the marketing service of IT companies. We are so proud of our customers, of their wins and achievements! Sometimes we help IT outsourcing customers to start making marketing from a very early stage. My role is mostly inspirational for our customers and organizational for our small team.
What is the story behind starting this company?
Sometimes the story is so dramatically common, that is rather boring to read. My case exactly! After several other companies and a couple of decades in marketing and sales, I simply understood how to help IT businesses to stop struggles with marketing. I developed my methods during my own career and now those methods are essential for Aim Plan Act customers and their success.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have several business models which are related to our quite unique service offering. We can work as top-marketers in a company, we can substitute CMO’s and we can coach the marketing team, using many interesting techniques, workshops, puzzles, etc. The case is we are taking only C-level functions, till our customer is not getting the in-house CMO hired with our help, or, this is by far the most common option, we grow the CMO’s inside the organization.
How does your company differentiate itself from the competition?
We provide only C-level and strategic functions for IT service and IT products companies. We dive very deep into customers' business, we add C-level experience and a data-driven approach. We can organize your marketing department, develop all related processes, teach your professionals and grow the one that can lead your organization forward.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We work only with IT services, IT outsourcing services, and IT products companies. All our methods are developed specifically for the needs of those industries. We are a young company, only 3 years old, but we really do have repetitive customers and customers which are with us since day 1. When thinking about the ratio, looks like we have 1/3 of new customers, 1/3 of repetitive, and 1/3 of long-term customers.
Please share some of the services that you offer for which clients approach you the most for?
We have 2 most popular offers - marketing team audit and coaching and CMO as a service. CMO as a service becomes more popular, as the market experiences the real boom of IT outsourcing and IT products.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I’ll try to be modest, somewhere between 4.5 and 5 out of 5, where 5 is the highest possible mark. We have a flexible and emphatic approach to customers' needs, thus we achieve this high success rate.
What kind of support system do you offer to your clients for catering to their queries and issues?
There is no special system, only constant conversation, and cooperation. Marketing issues rarely get that urgent, to develop a system or to establish a call center, for example.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Pay per hour and pay per activity (workshops).
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
AimPlanAct service is rather flexible in terms of budget. The minimal contract was around 7 000 USD in 2020.
What is the price range (min and max) of the projects that you catered to in 2020?
AimPlanAct maximal contract was around 85 K USD and minimal around 7 K USD.
Where do you see your company in the next 10 years?
We are currently working on a set of marketing products and AI-based software to make marketers' lives easier and more effective. The first product, our Lead-generation report for B2B services, with a focus on the IT industry will be available in October 2021. Visit our site in October to learn more and to get the insights to perform planning based on market data. In 10 years we hope to make the simplest and the most effective “easier marketing” products and perform best services on our marketing and business service station =)
AimPlanAct Reviews
2 Reviews
- All Services
- Digital Marketing
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Yuriy Lazebnyi, Co-owner at at Angle2
Posted on Aug 04, 2020
AimPlanAct made our visible and we unlocked inbound sales!
Review Summary
We had been working in "stealth mode" for 3 years and had no idea how to make our visible for someone who is looking for a UX design team for their product. We met Marina (an owner of AimPlanAct) at a conference and were absolutely impressed with her approach to marketing and her fit to OUR problem. So we hired AimPlanAct for developing a marketing strategy. In the result, we have got a comprehensive roadmap of how to achieve our goals, guides of content strategy, website optimization and Marina's ongoing support.
A couple of words about the traits of Marina. She is absolutely cheerful person, very professional in communications and always willing to help.
She helps and we appreciate this :)
A couple of words about the traits of Marina. She is absolutely cheerful person, very professional in communications and always willing to help.
She helps and we appreciate this :)
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
Relevant experience, high-level expertise, ability to direct and professional communications
What was it about the company that you didn't like which they should do better?
Hire more people like Marina :)
Vitaliy Dyachenko
Posted on Apr 27, 2020
Professional marketing advisory with a positive attitude
Review Summary
AimPlanAct provided us with a professional marketing advisory and helped us to create a strategic plan. From competitors analysis to tactic actions - we knew we could count on AimPlanAct’s deep knowledge and experience. Her positive attitude and ideas showed us a room to grow and experiment.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
Great expertise in the field and true creativity