All in Mobile

Enterprise solutions are a must-have!

5.00/5 (1 Reviews)
We help start-ups and SME to reach their goals in a mobile apps environment. We focus on delivering business value at any stage of co-operation. Delivering transparent services of skilled and ambitious mobile apps consultants, designers and developers.
$50 - $99/hr
10 - 49
2014
Poland
All in Mobile
Enterprise solutions are a must-have!
5.00/5 (1 Reviews)
A developer’s work suffers when he gets sandwiched between comprehending the app’s requirements and pushing them quickly in a real environment. Not just Openxcell, most mobile app development companies feel the same way.   The solution is to equip developers with the latest technologies and adopt an environment that propels their programming speed without any exertion. Given that, the framework is more likely to be on the radar.  With the app development frameworks, there is no need to code from scratch.  It helps developers to save time from doing repetitive tasks and focus on the app’s quality.  In the past, the developer would create the app based on the operating system and the corresponding language. By the end of the project, the developer will have a copy of their app written in two or more different languages. It means more documentation and workload on developers.  This changed with the introduction of the framework. It allowed developers to choose the languages they are convenient with, and later the framework renders a hybrid version of the app that works across multiple platforms.  You have to be very careful while choosing a framework as every project or app has a different requirement.  The mobile app frameworks are classified into two categories:   Native Mobile Development Frameworks  Cross-Platform Development Frameworks   Best framework for mobile app development  1.  The open-source framework is the most popular tool among mobile app developers. The tool’s exceptional SDKs make it easier for developers to build an application similar to a native app. The integration of Ionic with Firebase, SQLite, and Identity Vault provides security to mobile apps. The Ionic Framework has also announced official integrations with Angular and React, and support for Vue is in progress.  Advantages of Ionic:   Cross-platform app development  Cordova Plugins  Developed with HTML, CSS, and JavaScript  Easy to adopt  Ionic uses CSS transitions to leverage the GPU and maximize available processor time   2.   React Native lets you build mobile apps using only JavaScript. Developed by Facebook, it is designed for building native apps for platforms like Android and iOS.  Advantages of React Native:   Faster app development  Support for Third-Party Plugins  Intelligent debugging tools and error reporting   3.  The C#-based multi-platform development framework allows developers to add high-quality components to the mobile app directly from your IDE. It is a Microsoft supported framework, and you can build mobile apps for Android, iOS, and Windows Phone with ease. Xamarin TestCloud is a cloud-based service that enables you to test your apps automatically.  Advantages of Xamarin:   An excellent tool for cross-platform development  Supports patterns like MVC and MVVM  100% code reuse  Xamarin allows the benefit of code sharing  The framework performs CPU-intensive tasks 22X faster than hybrid HTML  Xamarin SDK is more stable and updated  Easy learning curve   4.   Adobe PhoneGap is a standards-based, open-source development framework for building cross-platform mobile apps with HTML, CSS, and JavaScript for iOS, Android, and Windows.  Advantages of PhoneGap:   Cross-platform compatibility  Supports smartphone mainstays  Easy to implement as it works on HTML5, JavaScript, and CSS3  Robust backend system- It means better-developing speed   5.   Backed by Google, it provides developers an easy way to develop visually attractive and fast mobile apps for Android and iOS platforms. Flutter's unique“hot reload” feature helps you experiment, add features, build UIs, and fix bugs faster. The integration of Dart language focuses on improving the performance of AOT-compiled code and improving AOT performance.  Advantages of Flutter:   Free and open source  Lightweight components  Expressive & Flexible UI  Faster code righting  Support for building Chrome OS applications  Latest dart 2.3 includes new support for UI-as-code features  Easy implementation of business logic   6.   Corona is a free, cross-platform framework. It is built with powerful but easy-to-learn Lua scripting language. Developers can implement complex functionalities with only a few lines of code.  Advantages of Corona SDK:   Fast FPS( Frames Per Second) which prevents lags  Monitor projects instantly on multiple devices  Streamlined for performance and stability  Plugins for all the needs  Dominant APIs  Create and distribute powerful plugins for other Corona developers   7.   NativeScript is an ideal framework to build cross-platform mobile applications. It allows developers direct access to all native platform APIs directly from JavaScript, TypeScript, Angular, or Vue.js.  Advantages of Native Scripts:   Fast access to native libraries  CSS support - more properties and better Chrome Dev Tools integration  Robust Unit-Testing Approach  Easy to build complex user interfaces  Share 100% of your code   8.   It is supported by Google. The Mobile Angular UI combines the implementation of the Bootstrap and Angular framework. Developers can build apps using HTML5. It provides excellent server-side support and helps to build complex apps with ease.  Advantages of Mobile Angular UI:   Free framework  Mobile Angular UI makes development easy and convenient  It comes with the mobile components not found in Bootstrap 3 
A developer’s work suffers when he gets sandwiched between comprehending the app’s requirements and pushing them quickly in a real environment. Not just Openxcell, most mobile app development companies feel the same way.   The solution is to equip developers with the latest technologies and adopt an environment that propels their programming speed without any exertion. Given that, the framework is more likely to be on the radar.  With the app development frameworks, there is no need to code from scratch.  It helps developers to save time from doing repetitive tasks and focus on the app’s quality.  In the past, the developer would create the app based on the operating system and the corresponding language. By the end of the project, the developer will have a copy of their app written in two or more different languages. It means more documentation and workload on developers.  This changed with the introduction of the framework. It allowed developers to choose the languages they are convenient with, and later the framework renders a hybrid version of the app that works across multiple platforms.  You have to be very careful while choosing a framework as every project or app has a different requirement.  The mobile app frameworks are classified into two categories:   Native Mobile Development Frameworks  Cross-Platform Development Frameworks   Best framework for mobile app development  1.  The open-source framework is the most popular tool among mobile app developers. The tool’s exceptional SDKs make it easier for developers to build an application similar to a native app. The integration of Ionic with Firebase, SQLite, and Identity Vault provides security to mobile apps. The Ionic Framework has also announced official integrations with Angular and React, and support for Vue is in progress.  Advantages of Ionic:   Cross-platform app development  Cordova Plugins  Developed with HTML, CSS, and JavaScript  Easy to adopt  Ionic uses CSS transitions to leverage the GPU and maximize available processor time   2.   React Native lets you build mobile apps using only JavaScript. Developed by Facebook, it is designed for building native apps for platforms like Android and iOS.  Advantages of React Native:   Faster app development  Support for Third-Party Plugins  Intelligent debugging tools and error reporting   3.  The C#-based multi-platform development framework allows developers to add high-quality components to the mobile app directly from your IDE. It is a Microsoft supported framework, and you can build mobile apps for Android, iOS, and Windows Phone with ease. Xamarin TestCloud is a cloud-based service that enables you to test your apps automatically.  Advantages of Xamarin:   An excellent tool for cross-platform development  Supports patterns like MVC and MVVM  100% code reuse  Xamarin allows the benefit of code sharing  The framework performs CPU-intensive tasks 22X faster than hybrid HTML  Xamarin SDK is more stable and updated  Easy learning curve   4.   Adobe PhoneGap is a standards-based, open-source development framework for building cross-platform mobile apps with HTML, CSS, and JavaScript for iOS, Android, and Windows.  Advantages of PhoneGap:   Cross-platform compatibility  Supports smartphone mainstays  Easy to implement as it works on HTML5, JavaScript, and CSS3  Robust backend system- It means better-developing speed   5.   Backed by Google, it provides developers an easy way to develop visually attractive and fast mobile apps for Android and iOS platforms. Flutter's unique“hot reload” feature helps you experiment, add features, build UIs, and fix bugs faster. The integration of Dart language focuses on improving the performance of AOT-compiled code and improving AOT performance.  Advantages of Flutter:   Free and open source  Lightweight components  Expressive & Flexible UI  Faster code righting  Support for building Chrome OS applications  Latest dart 2.3 includes new support for UI-as-code features  Easy implementation of business logic   6.   Corona is a free, cross-platform framework. It is built with powerful but easy-to-learn Lua scripting language. Developers can implement complex functionalities with only a few lines of code.  Advantages of Corona SDK:   Fast FPS( Frames Per Second) which prevents lags  Monitor projects instantly on multiple devices  Streamlined for performance and stability  Plugins for all the needs  Dominant APIs  Create and distribute powerful plugins for other Corona developers   7.   NativeScript is an ideal framework to build cross-platform mobile applications. It allows developers direct access to all native platform APIs directly from JavaScript, TypeScript, Angular, or Vue.js.  Advantages of Native Scripts:   Fast access to native libraries  CSS support - more properties and better Chrome Dev Tools integration  Robust Unit-Testing Approach  Easy to build complex user interfaces  Share 100% of your code   8.   It is supported by Google. The Mobile Angular UI combines the implementation of the Bootstrap and Angular framework. Developers can build apps using HTML5. It provides excellent server-side support and helps to build complex apps with ease.  Advantages of Mobile Angular UI:   Free framework  Mobile Angular UI makes development easy and convenient  It comes with the mobile components not found in Bootstrap 3 

A developer’s work suffers when he gets sandwiched between comprehending the app’s requirements and pushing them quickly in a real environment. Not just Openxcell, most mobile app development companies feel the same way.  

The solution is to equip developers with the latest technologies and adopt an environment that propels their programming speed without any exertion. Given that, the framework is more likely to be on the radar. 

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With the app development frameworks, there is no need to code from scratch. 

It helps developers to save time from doing repetitive tasks and focus on the app’s quality. 

In the past, the developer would create the app based on the operating system and the corresponding language. By the end of the project, the developer will have a copy of their app written in two or more different languages. It means more documentation and workload on developers. 

This changed with the introduction of the framework. It allowed developers to choose the languages they are convenient with, and later the framework renders a hybrid version of the app that works across multiple platforms. 

You have to be very careful while choosing a framework as every project or app has a different requirement. 

The mobile app frameworks are classified into two categories:  

  • Native Mobile Development Frameworks 
  • Cross-Platform Development Frameworks  

Best framework for mobile app development 

1. 

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The open-source framework is the most popular tool among mobile app developers. The tool’s exceptional SDKs make it easier for developers to build an application similar to a native app. The integration of Ionic with Firebase, SQLite, and Identity Vault provides security to mobile apps. The Ionic Framework has also announced official integrations with Angular and React, and support for Vue is in progress. 

Advantages of Ionic:  

  • Cross-platform app development 
  • Cordova Plugins 
  • Developed with HTML, CSS, and JavaScript 
  • Easy to adopt 
  • Ionic uses CSS transitions to leverage the GPU and maximize available processor time  

2.  

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React Native lets you build mobile apps using only JavaScript. Developed by Facebook, it is designed for building native apps for platforms like Android and iOS. 

Advantages of React Native:  

  • Faster app development 
  • Support for Third-Party Plugins 
  • Intelligent debugging tools and error reporting  

3. 

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The C#-based multi-platform development framework allows developers to add high-quality components to the mobile app directly from your IDE. It is a Microsoft supported framework, and you can build mobile apps for Android, iOS, and Windows Phone with ease. Xamarin TestCloud is a cloud-based service that enables you to test your apps automatically. 

Advantages of Xamarin:  

  • An excellent tool for cross-platform development 
  • Supports patterns like MVC and MVVM 
  • 100% code reuse 
  • Xamarin allows the benefit of code sharing 
  • The framework performs CPU-intensive tasks 22X faster than hybrid HTML 
  • Xamarin SDK is more stable and updated 
  • Easy learning curve  

4.  

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Adobe PhoneGap is a standards-based, open-source development framework for building cross-platform mobile apps with HTML, CSS, and JavaScript for iOS, Android, and Windows. 

Advantages of PhoneGap:  

  • Cross-platform compatibility 
  • Supports smartphone mainstays 
  • Easy to implement as it works on HTML5, JavaScript, and CSS3 
  • Robust backend system- It means better-developing speed  

5.  

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Backed by Google, it provides developers an easy way to develop visually attractive and fast mobile apps for Android and iOS platforms. Flutter's unique“hot reload” feature helps you experiment, add features, build UIs, and fix bugs faster. The integration of Dart language focuses on improving the performance of AOT-compiled code and improving AOT performance. 

Advantages of Flutter:  

  • Free and open source 
  • Lightweight components 
  • Expressive & Flexible UI 
  • Faster code righting 
  • Support for building Chrome OS applications 
  • Latest dart 2.3 includes new support for UI-as-code features 
  • Easy implementation of business logic  

6.  

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Corona is a free, cross-platform framework. It is built with powerful but easy-to-learn Lua scripting language. Developers can implement complex functionalities with only a few lines of code. 

Advantages of Corona SDK:  

  • Fast FPS( Frames Per Second) which prevents lags 
  • Monitor projects instantly on multiple devices 
  • Streamlined for performance and stability 
  • Plugins for all the needs 
  • Dominant APIs 
  • Create and distribute powerful plugins for other Corona developers  

7.  

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NativeScript is an ideal framework to build cross-platform mobile applications. It allows developers direct access to all native platform APIs directly from JavaScript, TypeScript, Angular, or Vue.js. 

Advantages of Native Scripts:  

  • Fast access to native libraries 
  • CSS support - more properties and better Chrome Dev Tools integration 
  • Robust Unit-Testing Approach 
  • Easy to build complex user interfaces 
  • Share 100% of your code  

8.  

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It is supported by Google. The Mobile Angular UI combines the implementation of the Bootstrap and Angular framework. Developers can build apps using HTML5. It provides excellent server-side support and helps to build complex apps with ease. 

Advantages of Mobile Angular UI:  

  • Free framework 
  • Mobile Angular UI makes development easy and convenient 
  • It comes with the mobile components not found in Bootstrap 3 
There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more.  The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? ( Image Source: mlsdev)   Ways to reduce the cost of mobile game development  1)  Thorough requirement gatheringGathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s2) Cut down the features - MVP/ MUP ( Minimal Usable Product)In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 3) Cross platform developmentIt is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 4) Outsource mobile game app development projectWould you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.5) Avoid using custom graphicsIt will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   6) Smart use of technology stackThe choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.7) Simple UI/ UX designFor some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.
There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more.  The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? ( Image Source: mlsdev)   Ways to reduce the cost of mobile game development  1)  Thorough requirement gatheringGathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s2) Cut down the features - MVP/ MUP ( Minimal Usable Product)In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 3) Cross platform developmentIt is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 4) Outsource mobile game app development projectWould you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.5) Avoid using custom graphicsIt will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   6) Smart use of technology stackThe choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.7) Simple UI/ UX designFor some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.

There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. 

It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more

 

The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.

The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? 

( Image Source: mlsdev)

 

 

 

Ways to reduce the cost of mobile game development 

 

1)  Thorough requirement gathering

Gathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s

2) Cut down the features - MVP/ MUP ( Minimal Usable Product)

In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 

3) Cross platform development

It is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 

4) Outsource mobile game app development project

Would you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.

5) Avoid using custom graphics

It will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   

6) Smart use of technology stack

The choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.

7) Simple UI/ UX design

For some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.

Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.

If time-travel existed, it would be fascinating to gaze into the future of the app world. The human intelligence would be churning out some impossible things from the artificial brain, enabling the bit size electronic components to take control of the monstrous machines. In 2019, the mobile apps were successful in influencing a good fraction of people; however, their access was limited to basic features than exploring their true capabilities.  It is going to change in 2020 as some countries are planning to make their cities smart by rolling out some conceptual technology into the real world. While persuing various case-studies of Openxcell, one can say the traditional app development trends have switched from regular business apps to the - advanced autonomous cars app, cryptocurrency app, universal app (one app for all), health apps, and so on. It depicts the future mobile apps are going to be vibrant, responsive, and intelligent. Some of the top trends which will be influencing the mobile app development sector in 2020 are as follows: IoT integration with mobile apps: If you are searching on Google, what is the future of IoT, then you are searching wrong. IoT is the future. IoT is a network of internet-enabled devices all having an IP address. It allows devices to communicate with each other through a mobile app. It means your home lighting, security, heating, air conditioning, and even cooking devices would be clubbed with your smartphones. How amazing it would be to receive a notification when there is excess use of electricity at home. Beacon Technology: Will you be tempted to shop if you get a notification for a bumper sale while passing through some retail store? Maybe yes. Beacon technology makes this happen. Beacons use proximity technology to detect human presence nearby and then trigger action ( push notification) accordingly. Beacons can be productive in the retail sector, especially when merged with IoT. In 2020, the beacon is going to leave its footprints on all major apps. Apps for foldable phones: With loads of technological innovations happening around, one could easily miss out on the most creative piece of innovation in the smartphone space - foldable mobile phones. Developing an app for foldable phones will be a bit challenging. For instance, developers have to develop an app that can resize itself when a device gets folded or multiple apps are working at the same time. Well, it is a need of an hour, and developers will once again test their coding skills to ensure that foldable phones become the trend of 2020. Progressive Web Apps: In reality, the progressive web app is not an app but an extension to a website or webpage. It lets you install the application from the browser window itself - it means no need to visit the app store. Besides that, features like offline app access, push notifications, and high page loading speed will further push the mobile app developers towards progressive web apps in 2020. Most e-commerce platforms have already shifted towards progressive web app, and there are more on the way. Voice-enabled AI chatbots: AI-based chatbots like Alexa and Siri has changed the dynamics of mobile app interaction with humans. The typical message chatbots that pop-outs from the webpage have discovered their new operation zone. One of the best examples is “eBay Shopbot”, the text and voice-enabled chatbot help customers to search for products with an image they have uploaded. As per a study, by 2020, about 85% of customer relationships will be automated. 5G: Internet speed is key to mobile app success. As the 5G spectrum is expected to reach in most countries by 2020, the usage of the app will also increase. Wearables: Health and fitness industry have shown keen interest in wearables. They have used them for monitoring health, collecting health reports, and dictating fitness measures to the users. Siri- a voice assistant, already works with all of Apple's wearable, it will give users better hold and confidence for using mobile apps synced with wearables. M-commerce: As per one of the studies, mobile e-commerce sales will account for more than half of all ecommerce sales (54%) by 2021. It means a mobile application for e-commerce will flourish in leap and bound. Cloud-based mobile apps: The cloud applications are like ordinary apps, but the cloud handles data processing and computing via-an-API or a hybrid of both. It eventually makes the app a low-maintenance product and cost-effective. Although, it takes little more time than developing an average mobile app, overall, it is time-efficient because unlike native apps, cloud apps work on both iOS and Android. AR and VR: In 2020, the AR and VR are going to rule the mobile app industry, especially in the gaming arena. Their exceptional ability to create sci-fi scenes and infusing digital components into the natural environment makes them front-runners in mobile apps popularity. As per experts, VR will project rapid growth in the education and entertainment industry. While AR has immense potential for an e-commerce platform, delivering personalized experience to the users. Bit-coin mobile phones and apps: A lot of stipulations were made on bit-coin viability during its introductory phase, and it struggled for a good 10 years to validate its significance in the secure online transactions. But now the technology is not just limited to secure payment; the blockchain allows developers to create decentralized mobile applications. It means the hacking of mobile apps is nearly impossible. Some brands have already shown their interest in the technology and released Bitcoin mobile phones-Finney from Sirin Labs, HTC Exodus, and BitVault from Swiss Bank. On demand-service app: On-demand service app is going to rise in 2020, as more startups will aim towards establishing business operated through on-demand service apps. As per one of the studies, on-demand mobile apps and websites will reach a significant value of $335 billion by the year 2025.
If time-travel existed, it would be fascinating to gaze into the future of the app world. The human intelligence would be churning out some impossible things from the artificial brain, enabling the bit size electronic components to take control of the monstrous machines. In 2019, the mobile apps were successful in influencing a good fraction of people; however, their access was limited to basic features than exploring their true capabilities.  It is going to change in 2020 as some countries are planning to make their cities smart by rolling out some conceptual technology into the real world. While persuing various case-studies of Openxcell, one can say the traditional app development trends have switched from regular business apps to the - advanced autonomous cars app, cryptocurrency app, universal app (one app for all), health apps, and so on. It depicts the future mobile apps are going to be vibrant, responsive, and intelligent. Some of the top trends which will be influencing the mobile app development sector in 2020 are as follows: IoT integration with mobile apps: If you are searching on Google, what is the future of IoT, then you are searching wrong. IoT is the future. IoT is a network of internet-enabled devices all having an IP address. It allows devices to communicate with each other through a mobile app. It means your home lighting, security, heating, air conditioning, and even cooking devices would be clubbed with your smartphones. How amazing it would be to receive a notification when there is excess use of electricity at home. Beacon Technology: Will you be tempted to shop if you get a notification for a bumper sale while passing through some retail store? Maybe yes. Beacon technology makes this happen. Beacons use proximity technology to detect human presence nearby and then trigger action ( push notification) accordingly. Beacons can be productive in the retail sector, especially when merged with IoT. In 2020, the beacon is going to leave its footprints on all major apps. Apps for foldable phones: With loads of technological innovations happening around, one could easily miss out on the most creative piece of innovation in the smartphone space - foldable mobile phones. Developing an app for foldable phones will be a bit challenging. For instance, developers have to develop an app that can resize itself when a device gets folded or multiple apps are working at the same time. Well, it is a need of an hour, and developers will once again test their coding skills to ensure that foldable phones become the trend of 2020. Progressive Web Apps: In reality, the progressive web app is not an app but an extension to a website or webpage. It lets you install the application from the browser window itself - it means no need to visit the app store. Besides that, features like offline app access, push notifications, and high page loading speed will further push the mobile app developers towards progressive web apps in 2020. Most e-commerce platforms have already shifted towards progressive web app, and there are more on the way. Voice-enabled AI chatbots: AI-based chatbots like Alexa and Siri has changed the dynamics of mobile app interaction with humans. The typical message chatbots that pop-outs from the webpage have discovered their new operation zone. One of the best examples is “eBay Shopbot”, the text and voice-enabled chatbot help customers to search for products with an image they have uploaded. As per a study, by 2020, about 85% of customer relationships will be automated. 5G: Internet speed is key to mobile app success. As the 5G spectrum is expected to reach in most countries by 2020, the usage of the app will also increase. Wearables: Health and fitness industry have shown keen interest in wearables. They have used them for monitoring health, collecting health reports, and dictating fitness measures to the users. Siri- a voice assistant, already works with all of Apple's wearable, it will give users better hold and confidence for using mobile apps synced with wearables. M-commerce: As per one of the studies, mobile e-commerce sales will account for more than half of all ecommerce sales (54%) by 2021. It means a mobile application for e-commerce will flourish in leap and bound. Cloud-based mobile apps: The cloud applications are like ordinary apps, but the cloud handles data processing and computing via-an-API or a hybrid of both. It eventually makes the app a low-maintenance product and cost-effective. Although, it takes little more time than developing an average mobile app, overall, it is time-efficient because unlike native apps, cloud apps work on both iOS and Android. AR and VR: In 2020, the AR and VR are going to rule the mobile app industry, especially in the gaming arena. Their exceptional ability to create sci-fi scenes and infusing digital components into the natural environment makes them front-runners in mobile apps popularity. As per experts, VR will project rapid growth in the education and entertainment industry. While AR has immense potential for an e-commerce platform, delivering personalized experience to the users. Bit-coin mobile phones and apps: A lot of stipulations were made on bit-coin viability during its introductory phase, and it struggled for a good 10 years to validate its significance in the secure online transactions. But now the technology is not just limited to secure payment; the blockchain allows developers to create decentralized mobile applications. It means the hacking of mobile apps is nearly impossible. Some brands have already shown their interest in the technology and released Bitcoin mobile phones-Finney from Sirin Labs, HTC Exodus, and BitVault from Swiss Bank. On demand-service app: On-demand service app is going to rise in 2020, as more startups will aim towards establishing business operated through on-demand service apps. As per one of the studies, on-demand mobile apps and websites will reach a significant value of $335 billion by the year 2025.

If time-travel existed, it would be fascinating to gaze into the future of the app world. The human intelligence would be churning out some impossible things from the artificial brain, enabling the bit size electronic components to take control of the monstrous machines.

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In 2019, the mobile apps were successful in influencing a good fraction of people; however, their access was limited to basic features than exploring their true capabilities. 

It is going to change in 2020 as some countries are planning to make their cities smart by rolling out some conceptual technology into the real world.

While persuing various case-studies of Openxcell, one can say the traditional app development trends have switched from regular business apps to the - advanced autonomous cars app, cryptocurrency app, universal app (one app for all), health apps, and so on. It depicts the future mobile apps are going to be vibrant, responsive, and intelligent.

Some of the top trends which will be influencing the mobile app development sector in 2020 are as follows:

  • IoT integration with mobile apps: If you are searching on Google, what is the future of IoT, then you are searching wrong. IoT is the future. IoT is a network of internet-enabled devices all having an IP address. It allows devices to communicate with each other through a mobile app. It means your home lighting, security, heating, air conditioning, and even cooking devices would be clubbed with your smartphones. How amazing it would be to receive a notification when there is excess use of electricity at home.
  • Beacon Technology: Will you be tempted to shop if you get a notification for a bumper sale while passing through some retail store? Maybe yes. Beacon technology makes this happen. Beacons use proximity technology to detect human presence nearby and then trigger action ( push notification) accordingly. Beacons can be productive in the retail sector, especially when merged with IoT. In 2020, the beacon is going to leave its footprints on all major apps.
  • Apps for foldable phones: With loads of technological innovations happening around, one could easily miss out on the most creative piece of innovation in the smartphone space - foldable mobile phones. Developing an app for foldable phones will be a bit challenging. For instance, developers have to develop an app that can resize itself when a device gets folded or multiple apps are working at the same time. Well, it is a need of an hour, and developers will once again test their coding skills to ensure that foldable phones become the trend of 2020.
  • Progressive Web Apps: In reality, the progressive web app is not an app but an extension to a website or webpage. It lets you install the application from the browser window itself - it means no need to visit the app store. Besides that, features like offline app access, push notifications, and high page loading speed will further push the mobile app developers towards progressive web apps in 2020. Most e-commerce platforms have already shifted towards progressive web app, and there are more on the way.
  • Voice-enabled AI chatbots: AI-based chatbots like Alexa and Siri has changed the dynamics of mobile app interaction with humans. The typical message chatbots that pop-outs from the webpage have discovered their new operation zone. One of the best examples is “eBay Shopbot”, the text and voice-enabled chatbot help customers to search for products with an image they have uploaded. As per a study, by 2020, about 85% of customer relationships will be automated.
  • 5G: Internet speed is key to mobile app success. As the 5G spectrum is expected to reach in most countries by 2020, the usage of the app will also increase.
  • Wearables: Health and fitness industry have shown keen interest in wearables. They have used them for monitoring health, collecting health reports, and dictating fitness measures to the users. Siri- a voice assistant, already works with all of Apple's wearable, it will give users better hold and confidence for using mobile apps synced with wearables.
  • M-commerce: As per one of the studies, mobile e-commerce sales will account for more than half of all ecommerce sales (54%) by 2021. It means a mobile application for e-commerce will flourish in leap and bound.
  • Cloud-based mobile apps: The cloud applications are like ordinary apps, but the cloud handles data processing and computing via-an-API or a hybrid of both. It eventually makes the app a low-maintenance product and cost-effective. Although, it takes little more time than developing an average mobile app, overall, it is time-efficient because unlike native apps, cloud apps work on both iOS and Android.
  • AR and VR: In 2020, the AR and VR are going to rule the mobile app industry, especially in the gaming arena. Their exceptional ability to create sci-fi scenes and infusing digital components into the natural environment makes them front-runners in mobile apps popularity. As per experts, VR will project rapid growth in the education and entertainment industry. While AR has immense potential for an e-commerce platform, delivering personalized experience to the users.
  • Bit-coin mobile phones and apps: A lot of stipulations were made on bit-coin viability during its introductory phase, and it struggled for a good 10 years to validate its significance in the secure online transactions. But now the technology is not just limited to secure payment; the blockchain allows developers to create decentralized mobile applications. It means the hacking of mobile apps is nearly impossible. Some brands have already shown their interest in the technology and released Bitcoin mobile phones-Finney from Sirin Labs, HTC Exodus, and BitVault from Swiss Bank.
  • On demand-service app: On-demand service app is going to rise in 2020, as more startups will aim towards establishing business operated through on-demand service apps. As per one of the studies, on-demand mobile apps and websites will reach a significant value of $335 billion by the year 2025.
Flutter is a software development kit containing UI software to develop mobile applications based on Android, iOS, Windows, etc., Whereas, Native mobile app is a mobile app that you can get directly on your mobile devices from the Play Store or App Store. Hence Native mobile app development is the process of developing apps for particular devices like Android or iOS. So, it is clear that Flutter is a kit or platform to develop the app, and the Native app is an app that runs on a particular device.
Flutter is a software development kit containing UI software to develop mobile applications based on Android, iOS, Windows, etc., Whereas, Native mobile app is a mobile app that you can get directly on your mobile devices from the Play Store or App Store. Hence Native mobile app development is the process of developing apps for particular devices like Android or iOS. So, it is clear that Flutter is a kit or platform to develop the app, and the Native app is an app that runs on a particular device.

Flutter is a software development kit containing UI software to develop mobile applications based on Android, iOS, Windows, etc.,

Whereas, Native mobile app is a mobile app that you can get directly on your mobile devices from the Play Store or App Store. Hence Native mobile app development is the process of developing apps for particular devices like Android or iOS.

So, it is clear that Flutter is a kit or platform to develop the app, and the Native app is an app that runs on a particular device.

There are many types of expert mobile app developers, including UI/UX designers, Android and iOS developers, and mobile marketers. It can be helpful to develop a list of the professionals you may want to interview while browsing all the available mobile app consultants. You can screen the profiles of various mobile app developers based on three crucial criteria: Mobile Ecosystem: If you are targeting an audience of a specific platform, hire a mobile app developer that excels in developing mobile apps in that particular platform, be it Android or iOS. Project Experience: Always screen the app developer’s profile based on the expertise and experience they hold. Feedback: Before finalizing the app developer, for your app project, check their work reviews from their past clients. The simple steps to hire mobile app developers in your country: Determine your project requirements and then hire app developers based on your needs. While looking out for the app developers through ads, be specific about the deliverables and the scope of work. Review as many proposals as possible and shortlist potential mobile experts for the unique skills required for your app project. How much does a mobile app specialist charge? The costs to hire mobile app developers may vary based on many factors, including expertise, experience, and location. An experienced mobile app expert may demand higher fees but also deliver agile and high-quality mobile apps. On the other hand, a newbie mobile app developer, who is still in the process of building a client base, might charge a bit less. You can decide which amongst these to choose based on the specific requirements and budget of your project. How long should you contract a mobile specialist to complete your project? Budgeting time is a crucial aspect to keep your mobile app development project on track. The more the features, the more time it will take for the app developers to complete the project. Be clear with your requirements depending on your budget. The cost to develop a mobile app varies from country to country, depending upon the hourly or monthly contract of the mobile app developers.Pick the one that best fits your budget! OpenXcell Technolabs is an expert in delivering highly efficient and expandable enterprise mobile apps on the Android and iOS platforms. The company has evolved into a one-stop destination for mobile app development starting from app ideation to the final step of app marketing. When it comes to experience, we have a team of accomplished app developers who hold the expertise and over a half-decade of experience in developing top-notch mobile apps. The panel of the most proficient and tech-savvy mobile apps developers at OpenXcell provides excellent mobile app development services in some of the major platforms and frameworks. You can hire from the team of over 100 dedicated developers, designers, and creative engineers on a monthly or hourly contract basis. The company is well equipped with a robust team of developers to complete your project on-time and within allocated budget.
There are many types of expert mobile app developers, including UI/UX designers, Android and iOS developers, and mobile marketers. It can be helpful to develop a list of the professionals you may want to interview while browsing all the available mobile app consultants. You can screen the profiles of various mobile app developers based on three crucial criteria: Mobile Ecosystem: If you are targeting an audience of a specific platform, hire a mobile app developer that excels in developing mobile apps in that particular platform, be it Android or iOS. Project Experience: Always screen the app developer’s profile based on the expertise and experience they hold. Feedback: Before finalizing the app developer, for your app project, check their work reviews from their past clients. The simple steps to hire mobile app developers in your country: Determine your project requirements and then hire app developers based on your needs. While looking out for the app developers through ads, be specific about the deliverables and the scope of work. Review as many proposals as possible and shortlist potential mobile experts for the unique skills required for your app project. How much does a mobile app specialist charge? The costs to hire mobile app developers may vary based on many factors, including expertise, experience, and location. An experienced mobile app expert may demand higher fees but also deliver agile and high-quality mobile apps. On the other hand, a newbie mobile app developer, who is still in the process of building a client base, might charge a bit less. You can decide which amongst these to choose based on the specific requirements and budget of your project. How long should you contract a mobile specialist to complete your project? Budgeting time is a crucial aspect to keep your mobile app development project on track. The more the features, the more time it will take for the app developers to complete the project. Be clear with your requirements depending on your budget. The cost to develop a mobile app varies from country to country, depending upon the hourly or monthly contract of the mobile app developers.Pick the one that best fits your budget! OpenXcell Technolabs is an expert in delivering highly efficient and expandable enterprise mobile apps on the Android and iOS platforms. The company has evolved into a one-stop destination for mobile app development starting from app ideation to the final step of app marketing. When it comes to experience, we have a team of accomplished app developers who hold the expertise and over a half-decade of experience in developing top-notch mobile apps. The panel of the most proficient and tech-savvy mobile apps developers at OpenXcell provides excellent mobile app development services in some of the major platforms and frameworks. You can hire from the team of over 100 dedicated developers, designers, and creative engineers on a monthly or hourly contract basis. The company is well equipped with a robust team of developers to complete your project on-time and within allocated budget.

There are many types of expert mobile app developers, including UI/UX designers, Android and iOS developers, and mobile marketers. It can be helpful to develop a list of the professionals you may want to interview while browsing all the available mobile app consultants.

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You can screen the profiles of various mobile app developers based on three crucial criteria:

  • Mobile Ecosystem: If you are targeting an audience of a specific platform, hire a mobile app developer that excels in developing mobile apps in that particular platform, be it Android or iOS.
  • Project Experience: Always screen the app developer’s profile based on the expertise and experience they hold.
  • Feedback: Before finalizing the app developer, for your app project, check their work reviews from their past clients.

The simple steps to hire mobile app developers in your country:

  • Determine your project requirements and then hire app developers based on your needs.
  • While looking out for the app developers through ads, be specific about the deliverables and the scope of work.
  • Review as many proposals as possible and shortlist potential mobile experts for the unique skills required for your app project.

How much does a mobile app specialist charge?

The costs to hire mobile app developers may vary based on many factors, including expertise, experience, and location. An experienced mobile app expert may demand higher fees but also deliver agile and high-quality mobile apps. On the other hand, a newbie mobile app developer, who is still in the process of building a client base, might charge a bit less. You can decide which amongst these to choose based on the specific requirements and budget of your project.

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How long should you contract a mobile specialist to complete your project?

Budgeting time is a crucial aspect to keep your mobile app development project on track. The more the features, the more time it will take for the app developers to complete the project. Be clear with your requirements depending on your budget. The cost to develop a mobile app varies from country to country, depending upon the hourly or monthly contract of the mobile app developers.Pick the one that best fits your budget!

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OpenXcell Technolabs is an expert in delivering highly efficient and expandable enterprise mobile apps on the Android and iOS platforms. The company has evolved into a one-stop destination for mobile app development starting from app ideation to the final step of app marketing. When it comes to experience, we have a team of accomplished app developers who hold the expertise and over a half-decade of experience in developing top-notch mobile apps. The panel of the most proficient and tech-savvy mobile apps developers at OpenXcell provides excellent mobile app development services in some of the major platforms and frameworks. You can hire from the team of over 100 dedicated developers, designers, and creative engineers on a monthly or hourly contract basis. The company is well equipped with a robust team of developers to complete your project on-time and within allocated budget.

Mobile application security testing is the term used for testing the software application to check their functionality, usability, security, performance, and a lot more. Security testing also comprises of authentication, authorization, data security, vulnerabilities for hacking, session management, and more.  Mobile app security testing is crucial for businesses to prevent fraud attacks, viruses, or malware, prevent security breaches, and more.  Listing out some of the best mobile app security testing tools in the market:  1. QARK (LinkedIn)  QARK is a security testing tool developed by LinkedIn, and it stands for “Quick Android Review Kit”. As the name suggests, this tool is used to detect security loopholes in the mobile app source code and APK files. Quick Android Review Kit is a static code analysis tool that provides information about security risks in an Android application, and it also provides a clear and concise description of issues.  Features:   Open-source tool  Provides detailed information about security vulnerabilities  Generates a report about potential vulnerabilities and offers relevant solutions  Highlights the Android version issues  Scans all the components causing misconfiguration and security threats   2. ImmuniWeb® MobileSuite  ImmuniWeb® MobileSuite provides a combined solution for the mobile app and its backend testing.  Features:   No false-positive SLA  PCI DSS, and GDPR compliances  CVE, CWE, and CVSSv3 scores  Remediation guidelines  Integration of SDLC and CI/CD tools  One-click virtual patching  24/7 Access to security analysts   3. Zed Attack Proxy  Zed Attack Proxy (ZAP) is designed with simple and easy to use functionality and is used for mobile application security testing.  Features:   Open-source security testing tool  Maintained by various international volunteers  Easy to install  Available in 20 languages  Enables manual security testing   4. Kiuwan  Kiuwan provides a complete 360-degree mobile app security testing technique equipped with the latest technology. This tool comprises of  static code analysis and software composition analysis, along with automation at any stage of the SDLC. Kiuwan encompasses main languages and popular frameworks for mobile development, imposed with integration at the IDE level.  5. Micro Focus  Micro Focus primarily focuses on the delivery of excellent mobile application security testing services and solutions to the enterprises. This tool also offers end to end mobile app security testing across multiple devices, platforms, networks, servers, etc. Fortify is a tool by Micro Focus that performs mobile app security testing before the app gets installed on a mobile device.  Features:   Performs comprehensive mobile security testing  Provides scheduled scans for mobile apps and delivers accurate results  Identify security vulnerabilities  Enables standard scan that identifies malware  Supports multiple platforms   6. Android Debug Bridge  Android Debug Bridge is a tool that communicates with the connected Android device or emulator to assess the security of mobile apps. It is also utilized as a client-server tool that can be connected to multiple Android devices or emulators.  Features:   It can be integrated with Google’s Android Studio IDE  Monitors system events in real-time  Uses shell commands to enable operating at the system level  Communicates with devices using USB, WI-FI, Bluetooth, and more   7. CodifiedSecurity  Codified Security is a popular testing tool, which delivers mobile application security testing solutions. It scans and fixes the security vulnerabilities and ensures that the mobile app is secure to use. Coded Security follows a programmatic approach for security testing, ensuring scalable and reliable mobile app security test results.  Features:   Detects security loopholes in the mobile app code  Provides real-time feedback  Supported by machine learning and static code analysis  Supports both Static and Dynamic testing  Provides Code-level reporting, which resolves issues in the mobile app’s client-side code  Supports iOS and Android platform  Files can be uploaded in multiple formats such as APK, IPA, and more   8. Drozer  Drozer is a mobile app security testing tool launched by MWR that provides solutions in various domains such as mobile security, security research, and a lot more all across the globe. This framework operates with clients to deliver security programs. Drozer also identifies the security vulnerabilities in mobile apps and devices, ensuring that they are secure to access.  Features:   Open-source tool  Supports both Android devices and emulators  Executes Java-enabled code on the device  Provides solutions in all domains of cybersecurity  Scans and solves threat issues in the app   9. WhiteHat Security  WhiteHat Sentinel Mobile Express is a security testing and assessment platform provided by WhiteHat Security, which provides a mobile app security solution.  Features:   Cloud-based security platform  Supports both Android and iOS platforms  Provides in-depth information and reporting about the status of the project  Automated static and dynamic mobile app testing  Does not use any emulators for testing  Describes security vulnerabilities and offers a clear solution  Integrated with CI servers, bug tracking tools, and ALM tools   10. Synopsys  Synopsys provides a comprehensive solution for mobile app security testing while identifying the potential risks and ensuring that the mobile app is secure to use. This tool offers customized mobile app security testing suite using static and dynamic tools.  Features:   Combines multiple tools to deliver a comprehensive solution for mobile app security testing  Focuses on offering the security defect-free software  Improvises quality and reduces costs  Reduces security vulnerabilities  Tests vulnerabilities using embedded software  Utilizes Static and Dynamic analysis tools   11. Veracode  Veracode provides mobile application security testing using automated cloud-based services to its clients across the globe. This tool identifies the security loopholes in the mobile app and suggests immediate action to perform the resolution.  Features:   It is easy to use and provides precise security testing results  Provides a fast and accurate code review result  Provides multiple security analysis   12. Mobile Security Framework (MobSF)  Mobile Security Framework (MobSF) is an automated security testing tool for Android, iOS, and Windows platforms. This tool performs static and dynamic analysis for mobile app security testing. Most of the mobile apps are using web services, which may have security loopholes. MobSF addresses security-related issues with web services.  Features:   An open-source tool  Faster security analysis on Android, iOS, Windows  MobSF supports binary and Zipped source code  Supports Web API security testing   I have tried to cover all the topics related to Mobile APP Security Testing Tools available in the market. It is always crucial for the testers to elite security testing tools according to the nature and requirement of each mobile application of their business. At Openxcell Technolabs we incorporate a majority of these tools for mobile application security testing which results in fruitful outcomes for our client’s businesses.
Mobile application security testing is the term used for testing the software application to check their functionality, usability, security, performance, and a lot more. Security testing also comprises of authentication, authorization, data security, vulnerabilities for hacking, session management, and more.  Mobile app security testing is crucial for businesses to prevent fraud attacks, viruses, or malware, prevent security breaches, and more.  Listing out some of the best mobile app security testing tools in the market:  1. QARK (LinkedIn)  QARK is a security testing tool developed by LinkedIn, and it stands for “Quick Android Review Kit”. As the name suggests, this tool is used to detect security loopholes in the mobile app source code and APK files. Quick Android Review Kit is a static code analysis tool that provides information about security risks in an Android application, and it also provides a clear and concise description of issues.  Features:   Open-source tool  Provides detailed information about security vulnerabilities  Generates a report about potential vulnerabilities and offers relevant solutions  Highlights the Android version issues  Scans all the components causing misconfiguration and security threats   2. ImmuniWeb® MobileSuite  ImmuniWeb® MobileSuite provides a combined solution for the mobile app and its backend testing.  Features:   No false-positive SLA  PCI DSS, and GDPR compliances  CVE, CWE, and CVSSv3 scores  Remediation guidelines  Integration of SDLC and CI/CD tools  One-click virtual patching  24/7 Access to security analysts   3. Zed Attack Proxy  Zed Attack Proxy (ZAP) is designed with simple and easy to use functionality and is used for mobile application security testing.  Features:   Open-source security testing tool  Maintained by various international volunteers  Easy to install  Available in 20 languages  Enables manual security testing   4. Kiuwan  Kiuwan provides a complete 360-degree mobile app security testing technique equipped with the latest technology. This tool comprises of  static code analysis and software composition analysis, along with automation at any stage of the SDLC. Kiuwan encompasses main languages and popular frameworks for mobile development, imposed with integration at the IDE level.  5. Micro Focus  Micro Focus primarily focuses on the delivery of excellent mobile application security testing services and solutions to the enterprises. This tool also offers end to end mobile app security testing across multiple devices, platforms, networks, servers, etc. Fortify is a tool by Micro Focus that performs mobile app security testing before the app gets installed on a mobile device.  Features:   Performs comprehensive mobile security testing  Provides scheduled scans for mobile apps and delivers accurate results  Identify security vulnerabilities  Enables standard scan that identifies malware  Supports multiple platforms   6. Android Debug Bridge  Android Debug Bridge is a tool that communicates with the connected Android device or emulator to assess the security of mobile apps. It is also utilized as a client-server tool that can be connected to multiple Android devices or emulators.  Features:   It can be integrated with Google’s Android Studio IDE  Monitors system events in real-time  Uses shell commands to enable operating at the system level  Communicates with devices using USB, WI-FI, Bluetooth, and more   7. CodifiedSecurity  Codified Security is a popular testing tool, which delivers mobile application security testing solutions. It scans and fixes the security vulnerabilities and ensures that the mobile app is secure to use. Coded Security follows a programmatic approach for security testing, ensuring scalable and reliable mobile app security test results.  Features:   Detects security loopholes in the mobile app code  Provides real-time feedback  Supported by machine learning and static code analysis  Supports both Static and Dynamic testing  Provides Code-level reporting, which resolves issues in the mobile app’s client-side code  Supports iOS and Android platform  Files can be uploaded in multiple formats such as APK, IPA, and more   8. Drozer  Drozer is a mobile app security testing tool launched by MWR that provides solutions in various domains such as mobile security, security research, and a lot more all across the globe. This framework operates with clients to deliver security programs. Drozer also identifies the security vulnerabilities in mobile apps and devices, ensuring that they are secure to access.  Features:   Open-source tool  Supports both Android devices and emulators  Executes Java-enabled code on the device  Provides solutions in all domains of cybersecurity  Scans and solves threat issues in the app   9. WhiteHat Security  WhiteHat Sentinel Mobile Express is a security testing and assessment platform provided by WhiteHat Security, which provides a mobile app security solution.  Features:   Cloud-based security platform  Supports both Android and iOS platforms  Provides in-depth information and reporting about the status of the project  Automated static and dynamic mobile app testing  Does not use any emulators for testing  Describes security vulnerabilities and offers a clear solution  Integrated with CI servers, bug tracking tools, and ALM tools   10. Synopsys  Synopsys provides a comprehensive solution for mobile app security testing while identifying the potential risks and ensuring that the mobile app is secure to use. This tool offers customized mobile app security testing suite using static and dynamic tools.  Features:   Combines multiple tools to deliver a comprehensive solution for mobile app security testing  Focuses on offering the security defect-free software  Improvises quality and reduces costs  Reduces security vulnerabilities  Tests vulnerabilities using embedded software  Utilizes Static and Dynamic analysis tools   11. Veracode  Veracode provides mobile application security testing using automated cloud-based services to its clients across the globe. This tool identifies the security loopholes in the mobile app and suggests immediate action to perform the resolution.  Features:   It is easy to use and provides precise security testing results  Provides a fast and accurate code review result  Provides multiple security analysis   12. Mobile Security Framework (MobSF)  Mobile Security Framework (MobSF) is an automated security testing tool for Android, iOS, and Windows platforms. This tool performs static and dynamic analysis for mobile app security testing. Most of the mobile apps are using web services, which may have security loopholes. MobSF addresses security-related issues with web services.  Features:   An open-source tool  Faster security analysis on Android, iOS, Windows  MobSF supports binary and Zipped source code  Supports Web API security testing   I have tried to cover all the topics related to Mobile APP Security Testing Tools available in the market. It is always crucial for the testers to elite security testing tools according to the nature and requirement of each mobile application of their business. At Openxcell Technolabs we incorporate a majority of these tools for mobile application security testing which results in fruitful outcomes for our client’s businesses.

Mobile application security testing is the term used for testing the software application to check their functionality, usability, security, performance, and a lot more. Security testing also comprises of authentication, authorization, data security, vulnerabilities for hacking, session management, and more. 

Mobile app security testing is crucial for businesses to prevent fraud attacks, viruses, or malware, prevent security breaches, and more. 

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Listing out some of the best mobile app security testing tools in the market: 

1. QARK (LinkedIn) 

QARK is a security testing tool developed by LinkedIn, and it stands for “Quick Android Review Kit”. As the name suggests, this tool is used to detect security loopholes in the mobile app source code and APK files. Quick Android Review Kit is a static code analysis tool that provides information about security risks in an Android application, and it also provides a clear and concise description of issues. 

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Features:  

  • Open-source tool 
  • Provides detailed information about security vulnerabilities 
  • Generates a report about potential vulnerabilities and offers relevant solutions 
  • Highlights the Android version issues 
  • Scans all the components causing misconfiguration and security threats  

2. ImmuniWeb® MobileSuite 

ImmuniWeb® MobileSuite provides a combined solution for the mobile app and its backend testing. 

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Features:  

  • No false-positive SLA 
  • PCI DSS, and GDPR compliances 
  • CVE, CWE, and CVSSv3 scores 
  • Remediation guidelines 
  • Integration of SDLC and CI/CD tools 
  • One-click virtual patching 
  • 24/7 Access to security analysts  

3. Zed Attack Proxy 

Zed Attack Proxy (ZAP) is designed with simple and easy to use functionality and is used for mobile application security testing. 

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Features:  

  • Open-source security testing tool 
  • Maintained by various international volunteers 
  • Easy to install 
  • Available in 20 languages 
  • Enables manual security testing  

4. Kiuwan 

Kiuwan provides a complete 360-degree mobile app security testing technique equipped with the latest technology. This tool comprises of 

static code analysis and software composition analysis, along with automation at any stage of the SDLC. Kiuwan encompasses main languages and popular frameworks for mobile development, imposed with integration at the IDE level. 

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5. Micro Focus 

Micro Focus primarily focuses on the delivery of excellent mobile application security testing services and solutions to the enterprises. This tool also offers end to end mobile app security testing across multiple devices, platforms, networks, servers, etc. Fortify is a tool by Micro Focus that performs mobile app security testing before the app gets installed on a mobile device. 

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Features:  

  • Performs comprehensive mobile security testing 
  • Provides scheduled scans for mobile apps and delivers accurate results 
  • Identify security vulnerabilities 
  • Enables standard scan that identifies malware 
  • Supports multiple platforms  

6. Android Debug Bridge 

Android Debug Bridge is a tool that communicates with the connected Android device or emulator to assess the security of mobile apps. It is also utilized as a client-server tool that can be connected to multiple Android devices or emulators. 

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Features:  

  • It can be integrated with Google’s Android Studio IDE 
  • Monitors system events in real-time 
  • Uses shell commands to enable operating at the system level 
  • Communicates with devices using USB, WI-FI, Bluetooth, and more  

7. CodifiedSecurity 

Codified Security is a popular testing tool, which delivers mobile application security testing solutions. It scans and fixes the security vulnerabilities and ensures that the mobile app is secure to use. Coded Security follows a programmatic approach for security testing, ensuring scalable and reliable mobile app security test results. 

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Features:  

  • Detects security loopholes in the mobile app code 
  • Provides real-time feedback 
  • Supported by machine learning and static code analysis 
  • Supports both Static and Dynamic testing 
  • Provides Code-level reporting, which resolves issues in the mobile app’s client-side code 
  • Supports iOS and Android platform 
  • Files can be uploaded in multiple formats such as APK, IPA, and more  

8. Drozer 

Drozer is a mobile app security testing tool launched by MWR that provides solutions in various domains such as mobile security, security research, and a lot more all across the globe. This framework operates with clients to deliver security programs. Drozer also identifies the security vulnerabilities in mobile apps and devices, ensuring that they are secure to access. 

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Features:  

  • Open-source tool 
  • Supports both Android devices and emulators 
  • Executes Java-enabled code on the device 
  • Provides solutions in all domains of cybersecurity 
  • Scans and solves threat issues in the app  

9. WhiteHat Security 

WhiteHat Sentinel Mobile Express is a security testing and assessment platform provided by WhiteHat Security, which provides a mobile app security solution. 

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Features:  

  • Cloud-based security platform 
  • Supports both Android and iOS platforms 
  • Provides in-depth information and reporting about the status of the project 
  • Automated static and dynamic mobile app testing 
  • Does not use any emulators for testing 
  • Describes security vulnerabilities and offers a clear solution 
  • Integrated with CI servers, bug tracking tools, and ALM tools  

10. Synopsys 

Synopsys provides a comprehensive solution for mobile app security testing while identifying the potential risks and ensuring that the mobile app is secure to use. This tool offers customized mobile app security testing suite using static and dynamic tools. 

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Features:  

  • Combines multiple tools to deliver a comprehensive solution for mobile app security testing 
  • Focuses on offering the security defect-free software 
  • Improvises quality and reduces costs 
  • Reduces security vulnerabilities 
  • Tests vulnerabilities using embedded software 
  • Utilizes Static and Dynamic analysis tools  

11. Veracode 

Veracode provides mobile application security testing using automated cloud-based services to its clients across the globe. This tool identifies the security loopholes in the mobile app and suggests immediate action to perform the resolution. 

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Features:  

  • It is easy to use and provides precise security testing results 
  • Provides a fast and accurate code review result 
  • Provides multiple security analysis  

12. Mobile Security Framework (MobSF) 

Mobile Security Framework (MobSF) is an automated security testing tool for Android, iOS, and Windows platforms. This tool performs static and dynamic analysis for mobile app security testing. Most of the mobile apps are using web services, which may have security loopholes. MobSF addresses security-related issues with web services. 

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Features:  

  • An open-source tool 
  • Faster security analysis on Android, iOS, Windows 
  • MobSF supports binary and Zipped source code 
  • Supports Web API security testing  

I have tried to cover all the topics related to Mobile APP Security Testing Tools available in the market. It is always crucial for the testers to elite security testing tools according to the nature and requirement of each mobile application of their business. At Openxcell Technolabs we incorporate a majority of these tools for mobile application security testing which results in fruitful outcomes for our client’s businesses.

React Native is a framework for developing cross-platform mobile applications for iOS and Android. If you want to save significant time, money and human resources, React Native is the ideal business solution. This progressive technology offers traditional and modern methods of developing hybrid mobile applications. For several years of work, the frame has been used in world-famous applications such as Skype, Instagram, Airbnb, Walmart, SoundCloud Pulse, UberEats, Tesla, Tencent QQ, Baidu Mobile and many others. Why such popularity? In this article, we will give 10 reasons why React Native is worthy of being among the best technologies in the world. And why this powerful tool deserves to be used in your product. 1. Allows faster development and therefore costs less It's no secret that every CEO wants to get the most benefits with the least effort. With React Native, the same code is used for deployment on both iOS and Android platforms. The business owner saves time and money by shortening the development cycle and developing the team involved in a project. It may be possible to reduce development efforts by almost 50% without sacrificing quality or productivity. 2. Provides cross-platform This means that it is possible to get an app for two platforms at the same time - iOS and Android . React Native was created by the Facebook team. As you know, these guys will not suggest bad things. IOS support was released in early 2015, Android support - in the fall of the same year. The framework integrates the benefits of mobile application development with the agility and power of the native React environment. 3. The efficiency of native application development increases by several times React Native is based on the ideas of React and therefore makes it possible to create powerful mobile applications. The development of native applications is considered to be less efficient and productive. React Native shortens the development cycle, making it possible to deliver products in the fastest way. Application development is adapted to the hybrid environment and has native results. The framework uses the famous ReactJS user interface library developed by Facebook for user interfaces and applications creating and implementing ReactJS under the hood. It transfers the virtual DOM, improving application performance and simpler programming processes from ReactJS. In addition, React Native has the "live reload" functionality, which is not available for other native frameworks. It allows you to view the latest code changes at once. If two screens are open, the first displays the code, while the second contains a mobile screen after the code. 4. React Native is one of the main cross-platform mobile development frameworks And its popularity continues to grow. There is no need for Java, Swift or Objective-C - for Android and IOS respectively. No need to hire a team of developers. A Javascript developer specializing in native user interface elements, design patterns for hybrid mobile application development and APIs is enough. React Native has solid support and constant promotion by a huge community of developers. If problems arise, JS and native enthusiasts help to resolve them quickly, as well as share unique development skills and the necessary tools. 5. Focus on the user interface and access to a ready-to-use native API React Native focuses exclusively on a mobile user interface building and compares favorably with other frameworks. This makes React Native more like a JavaScript library than a framework. An integrated mobile application is smoother and loads much faster than a conventional hybrid application. Since JavaScript interacts asynchronously with the native environment, the user interface is fluid and very responsive. 6. Unique code base for iOS and Android This means that a single code base is deployed on multiple mobile operating systems. The components are reused at any time and at any level in the existing code without you rewriting it and recompiling the application. The framework is open-source to be compatible with other platforms and available to the entire developer community. It allows you to write a native module in a comparable language and to link it to the React Native code base in a simple way. It is necessary if you are developing features that are not currently supported by React native 7. Turn any web project into a mobile decision easily With React Native, a code is reusable. An update is required for two platforms. This greatly simplifies the detection of bugs between codebases. The React Native interface is modular and intuitive. This means that developers who are not involved in a project can easily understand it and take it as a basis. Team flexibility increases and web application updates are easier to perform. QA engineers, in turn, spend fewer hours immersing themselves in programming logic and writing relevant test cases. All of this saves you time in turning a web project into a mobile decision. 8. The app works like a native app React Native building blocks are native reusable components and compile on the native platform. Therefore, it is no longer necessary to use WebView system components. The native components used in the iOS or Android platforms are comparable to React. As a result, an app works like a native app with relevant functionality as well as appearance and speed. The architecture of React Native is largely adapted to the requirements of mobile gadgets and presents good performance for the mobile environment. It uses the graphics processing unit, while the native platforms are more greedy in central processing units. Compared with other frameworks and hybrid technologies, it allows you to develop applications very quickly and make them more agile. 9. Compatibility of third-party plugins, smoother operation and less memory required With third-party plugins, it is no longer necessary to have specific WebView functions. It is possible to link the plugin to a native module via the framework. These processes can be linked to application functionality with the smoother operation, faster loading and less memory required. 10. React Native will not disappear in the years to come React Native is widely adopted by developers. This is because the guys will not waste their time and effort on a technology that may disappear in a few years. Although the framework is still new, it continues to mature and strengthen positions. The proof is that the Facebook team has long-term plans to invest much more in its growth.
React Native is a framework for developing cross-platform mobile applications for iOS and Android. If you want to save significant time, money and human resources, React Native is the ideal business solution. This progressive technology offers traditional and modern methods of developing hybrid mobile applications. For several years of work, the frame has been used in world-famous applications such as Skype, Instagram, Airbnb, Walmart, SoundCloud Pulse, UberEats, Tesla, Tencent QQ, Baidu Mobile and many others. Why such popularity? In this article, we will give 10 reasons why React Native is worthy of being among the best technologies in the world. And why this powerful tool deserves to be used in your product. 1. Allows faster development and therefore costs less It's no secret that every CEO wants to get the most benefits with the least effort. With React Native, the same code is used for deployment on both iOS and Android platforms. The business owner saves time and money by shortening the development cycle and developing the team involved in a project. It may be possible to reduce development efforts by almost 50% without sacrificing quality or productivity. 2. Provides cross-platform This means that it is possible to get an app for two platforms at the same time - iOS and Android . React Native was created by the Facebook team. As you know, these guys will not suggest bad things. IOS support was released in early 2015, Android support - in the fall of the same year. The framework integrates the benefits of mobile application development with the agility and power of the native React environment. 3. The efficiency of native application development increases by several times React Native is based on the ideas of React and therefore makes it possible to create powerful mobile applications. The development of native applications is considered to be less efficient and productive. React Native shortens the development cycle, making it possible to deliver products in the fastest way. Application development is adapted to the hybrid environment and has native results. The framework uses the famous ReactJS user interface library developed by Facebook for user interfaces and applications creating and implementing ReactJS under the hood. It transfers the virtual DOM, improving application performance and simpler programming processes from ReactJS. In addition, React Native has the "live reload" functionality, which is not available for other native frameworks. It allows you to view the latest code changes at once. If two screens are open, the first displays the code, while the second contains a mobile screen after the code. 4. React Native is one of the main cross-platform mobile development frameworks And its popularity continues to grow. There is no need for Java, Swift or Objective-C - for Android and IOS respectively. No need to hire a team of developers. A Javascript developer specializing in native user interface elements, design patterns for hybrid mobile application development and APIs is enough. React Native has solid support and constant promotion by a huge community of developers. If problems arise, JS and native enthusiasts help to resolve them quickly, as well as share unique development skills and the necessary tools. 5. Focus on the user interface and access to a ready-to-use native API React Native focuses exclusively on a mobile user interface building and compares favorably with other frameworks. This makes React Native more like a JavaScript library than a framework. An integrated mobile application is smoother and loads much faster than a conventional hybrid application. Since JavaScript interacts asynchronously with the native environment, the user interface is fluid and very responsive. 6. Unique code base for iOS and Android This means that a single code base is deployed on multiple mobile operating systems. The components are reused at any time and at any level in the existing code without you rewriting it and recompiling the application. The framework is open-source to be compatible with other platforms and available to the entire developer community. It allows you to write a native module in a comparable language and to link it to the React Native code base in a simple way. It is necessary if you are developing features that are not currently supported by React native 7. Turn any web project into a mobile decision easily With React Native, a code is reusable. An update is required for two platforms. This greatly simplifies the detection of bugs between codebases. The React Native interface is modular and intuitive. This means that developers who are not involved in a project can easily understand it and take it as a basis. Team flexibility increases and web application updates are easier to perform. QA engineers, in turn, spend fewer hours immersing themselves in programming logic and writing relevant test cases. All of this saves you time in turning a web project into a mobile decision. 8. The app works like a native app React Native building blocks are native reusable components and compile on the native platform. Therefore, it is no longer necessary to use WebView system components. The native components used in the iOS or Android platforms are comparable to React. As a result, an app works like a native app with relevant functionality as well as appearance and speed. The architecture of React Native is largely adapted to the requirements of mobile gadgets and presents good performance for the mobile environment. It uses the graphics processing unit, while the native platforms are more greedy in central processing units. Compared with other frameworks and hybrid technologies, it allows you to develop applications very quickly and make them more agile. 9. Compatibility of third-party plugins, smoother operation and less memory required With third-party plugins, it is no longer necessary to have specific WebView functions. It is possible to link the plugin to a native module via the framework. These processes can be linked to application functionality with the smoother operation, faster loading and less memory required. 10. React Native will not disappear in the years to come React Native is widely adopted by developers. This is because the guys will not waste their time and effort on a technology that may disappear in a few years. Although the framework is still new, it continues to mature and strengthen positions. The proof is that the Facebook team has long-term plans to invest much more in its growth.

React Native is a framework for developing cross-platform mobile applications for iOS and Android. If you want to save significant time, money and human resources, React Native is the ideal business solution. This progressive technology offers traditional and modern methods of developing hybrid mobile applications.

For several years of work, the frame has been used in world-famous applications such as Skype, Instagram, Airbnb, Walmart, SoundCloud Pulse, UberEats, Tesla, Tencent QQ, Baidu Mobile and many others.

Why such popularity? In this article, we will give 10 reasons why React Native is worthy of being among the best technologies in the world. And why this powerful tool deserves to be used in your product.

1. Allows faster development and therefore costs less

It's no secret that every CEO wants to get the most benefits with the least effort. With React Native, the same code is used for deployment on both iOS and Android platforms. The business owner saves time and money by shortening the development cycle and developing the team involved in a project. It may be possible to reduce development efforts by almost 50% without sacrificing quality or productivity.

2. Provides cross-platform

This means that it is possible to get an app for two platforms at the same time - iOS and Android .

React Native was created by the Facebook team. As you know, these guys will not suggest bad things. IOS support was released in early 2015, Android support - in the fall of the same year.

The framework integrates the benefits of mobile application development with the agility and power of the native React environment.

3. The efficiency of native application development increases by several times

React Native is based on the ideas of React and therefore makes it possible to create powerful mobile applications. The development of native applications is considered to be less efficient and productive. React Native shortens the development cycle, making it possible to deliver products in the fastest way. Application development is adapted to the hybrid environment and has native results.

The framework uses the famous ReactJS user interface library developed by Facebook for user interfaces and applications creating and implementing ReactJS under the hood. It transfers the virtual DOM, improving application performance and simpler programming processes from ReactJS.

In addition, React Native has the "live reload" functionality, which is not available for other native frameworks. It allows you to view the latest code changes at once. If two screens are open, the first displays the code, while the second contains a mobile screen after the code.

4. React Native is one of the main cross-platform mobile development frameworks

And its popularity continues to grow. There is no need for Java, Swift or Objective-C - for Android and IOS respectively. No need to hire a team of developers. A Javascript developer specializing in native user interface elements, design patterns for hybrid mobile application development and APIs is enough. React Native has solid support and constant promotion by a huge community of developers. If problems arise, JS and native enthusiasts help to resolve them quickly, as well as share unique development skills and the necessary tools.

5. Focus on the user interface and access to a ready-to-use native API

React Native focuses exclusively on a mobile user interface building and compares favorably with other frameworks. This makes React Native more like a JavaScript library than a framework.

An integrated mobile application is smoother and loads much faster than a conventional hybrid application. Since JavaScript interacts asynchronously with the native environment, the user interface is fluid and very responsive.

6. Unique code base for iOS and Android

This means that a single code base is deployed on multiple mobile operating systems. The components are reused at any time and at any level in the existing code without you rewriting it and recompiling the application.

The framework is open-source to be compatible with other platforms and available to the entire developer community. It allows you to write a native module in a comparable language and to link it to the React Native code base in a simple way. It is necessary if you are developing features that are not currently supported by React native

7. Turn any web project into a mobile decision easily

With React Native, a code is reusable. An update is required for two platforms. This greatly simplifies the detection of bugs between codebases. The React Native interface is modular and intuitive. This means that developers who are not involved in a project can easily understand it and take it as a basis. Team flexibility increases and web application updates are easier to perform. QA engineers, in turn, spend fewer hours immersing themselves in programming logic and writing relevant test cases. All of this saves you time in turning a web project into a mobile decision.

8. The app works like a native app

React Native building blocks are native reusable components and compile on the native platform. Therefore, it is no longer necessary to use WebView system components. The native components used in the iOS or Android platforms are comparable to React. As a result, an app works like a native app with relevant functionality as well as appearance and speed.

The architecture of React Native is largely adapted to the requirements of mobile gadgets and presents good performance for the mobile environment.

It uses the graphics processing unit, while the native platforms are more greedy in central processing units. Compared with other frameworks and hybrid technologies, it allows you to develop applications very quickly and make them more agile.

9. Compatibility of third-party plugins, smoother operation and less memory required

With third-party plugins, it is no longer necessary to have specific WebView functions. It is possible to link the plugin to a native module via the framework. These processes can be linked to application functionality with the smoother operation, faster loading and less memory required.

10. React Native will not disappear in the years to come

React Native is widely adopted by developers. This is because the guys will not waste their time and effort on a technology that may disappear in a few years.

Although the framework is still new, it continues to mature and strengthen positions. The proof is that the Facebook team has long-term plans to invest much more in its growth.

Enterprise mobile apps are beneficial to us as they provide several functions such as employee management, data management, business management, customer management, and many more. Mobile apps are crucial for every business today as they work wonders in achieving better customer engagement.The picture above shows the involvement of mobile apps in various enterprise sectors. The market of mobile apps is already flooded with thousands of apps getting launched every other day. This makes it crucial to work on different trends while developing the app, which will help a business stay ahead. Many latest and upcoming technologies are making their ways in the mobile app development process.There are plenty of options to explore in the domain of mobile app development trends that will flourish in 2020 and beyond:Wearable DeviceIt is a well-known fact that to stay ahead of the competition, companies must embrace the latest technologies. Many organizations are accessing and exchanging data through wearable devices. While executing the app development strategies, businesses should understand that their employees, too, can require data through the wearable. So, when developing the app infrastructure, the wearable devices should be well discussed with the development company.Real-Time Data SharingToday almost all organizations generate lots of data daily. The challenging part here is at times employees and clients may be required to access this data in real-time. From a business perspective it has been proved multiple times that sending real-time data to employees is beneficial. Hence, real-time data sharing has become one of the crucial aspects of the mobile enterprise apps development process.AR/VR AssistanceMost businesses use technologies like AR and VR for data visualization or employee training purposes. Hence, the majority of companies are focusing on the projected increase in AR/VR support. Large organizations are also willing to implement these technologies in their business apps.Improvised User ExperienceIt is a known truth that a better user experience enhances a business’s interaction with its employees and customers. Few research pieces have revealed that business apps with an improved user interface have a higher adoption rate than those that don’t prioritize user experience.CloudMany businesses are adopting a new trend nowadays, which is moving their business to the cloud. Cloud computing services help the business in storing sensitive data that can be accessed anywhere anytime. Cloud technology enables businesses to create powerful apps and also helps in minimizing the loading time and hosting expenses. This technology also offers a layer of data protection, which is acknowledged and embraced by many enterprises.BlockchainBlockchain technology is adopted by most of the businesses as it assists in data decentralization, improves security, and enhances transparency. Additionally, this technology also helps in distributed payment processing, smart contracts, and tracking the complete supply chain cycle. Blockchain technology can also assist in-app authentication for all the apps to operate in real-time.Artificial Intelligence & Machine LearningMany companies have experienced several benefits of incorporating AI and ML in enterprise mobile apps. These technologies also help in creating a customized user experience. Chatbots and language converters are the best examples of artificial intelligence and machine learning.IoTThe benefits of IoT are clear and known to us all, and it is majorly positively impacting every facet of organizations. IoT capable apps can help the employees in getting real-time information about the connected sensors and devices. Implementing this technology to your business saves time and resources and will also increase workforce safety.Last WordsBefore developing a mobile enterprise app, a few points need to be considered. This process would enhance the acceptance ratio by incorporating the latest technology trends. Various organizations are on the verge of adding the widely accepted technologies for their employees as well as customers. Hence, the enterprise mobile app technology trends mentioned above will dominate the market in 2020. 
Enterprise mobile apps are beneficial to us as they provide several functions such as employee management, data management, business management, customer management, and many more. Mobile apps are crucial for every business today as they work wonders in achieving better customer engagement.The picture above shows the involvement of mobile apps in various enterprise sectors. The market of mobile apps is already flooded with thousands of apps getting launched every other day. This makes it crucial to work on different trends while developing the app, which will help a business stay ahead. Many latest and upcoming technologies are making their ways in the mobile app development process.There are plenty of options to explore in the domain of mobile app development trends that will flourish in 2020 and beyond:Wearable DeviceIt is a well-known fact that to stay ahead of the competition, companies must embrace the latest technologies. Many organizations are accessing and exchanging data through wearable devices. While executing the app development strategies, businesses should understand that their employees, too, can require data through the wearable. So, when developing the app infrastructure, the wearable devices should be well discussed with the development company.Real-Time Data SharingToday almost all organizations generate lots of data daily. The challenging part here is at times employees and clients may be required to access this data in real-time. From a business perspective it has been proved multiple times that sending real-time data to employees is beneficial. Hence, real-time data sharing has become one of the crucial aspects of the mobile enterprise apps development process.AR/VR AssistanceMost businesses use technologies like AR and VR for data visualization or employee training purposes. Hence, the majority of companies are focusing on the projected increase in AR/VR support. Large organizations are also willing to implement these technologies in their business apps.Improvised User ExperienceIt is a known truth that a better user experience enhances a business’s interaction with its employees and customers. Few research pieces have revealed that business apps with an improved user interface have a higher adoption rate than those that don’t prioritize user experience.CloudMany businesses are adopting a new trend nowadays, which is moving their business to the cloud. Cloud computing services help the business in storing sensitive data that can be accessed anywhere anytime. Cloud technology enables businesses to create powerful apps and also helps in minimizing the loading time and hosting expenses. This technology also offers a layer of data protection, which is acknowledged and embraced by many enterprises.BlockchainBlockchain technology is adopted by most of the businesses as it assists in data decentralization, improves security, and enhances transparency. Additionally, this technology also helps in distributed payment processing, smart contracts, and tracking the complete supply chain cycle. Blockchain technology can also assist in-app authentication for all the apps to operate in real-time.Artificial Intelligence & Machine LearningMany companies have experienced several benefits of incorporating AI and ML in enterprise mobile apps. These technologies also help in creating a customized user experience. Chatbots and language converters are the best examples of artificial intelligence and machine learning.IoTThe benefits of IoT are clear and known to us all, and it is majorly positively impacting every facet of organizations. IoT capable apps can help the employees in getting real-time information about the connected sensors and devices. Implementing this technology to your business saves time and resources and will also increase workforce safety.Last WordsBefore developing a mobile enterprise app, a few points need to be considered. This process would enhance the acceptance ratio by incorporating the latest technology trends. Various organizations are on the verge of adding the widely accepted technologies for their employees as well as customers. Hence, the enterprise mobile app technology trends mentioned above will dominate the market in 2020. 

Enterprise mobile apps are beneficial to us as they provide several functions such as employee management, data management, business management, customer management, and many more.

 Mobile apps are crucial for every business today as they work wonders in achieving better customer engagement.

The picture above shows the involvement of mobile apps in various enterprise sectors. The market of mobile apps is already flooded with thousands of apps getting launched every other day. This makes it crucial to work on different trends while developing the app, which will help a business stay ahead. Many latest and upcoming technologies are making their ways in the mobile app development process.

There are plenty of options to explore in the domain of mobile app development trends that will flourish in 2020 and beyond:

Wearable Device

It is a well-known fact that to stay ahead of the competition, companies must embrace the latest technologies. Many organizations are accessing and exchanging data through wearable devices. While executing the app development strategies, businesses should understand that their employees, too, can require data through the wearable. So, when developing the app infrastructure, the wearable devices should be well discussed with the development company.

Real-Time Data Sharing

Today almost all organizations generate lots of data daily. The challenging part here is at times employees and clients may be required to access this data in real-time. From a business perspective it has been proved multiple times that sending real-time data to employees is beneficial. Hence, real-time data sharing has become one of the crucial aspects of the mobile enterprise apps development process.

AR/VR Assistance

Most businesses use technologies like AR and VR for data visualization or employee training purposes. Hence, the majority of companies are focusing on the projected increase in AR/VR support. Large organizations are also willing to implement these technologies in their business apps.

Improvised User Experience

It is a known truth that a better user experience enhances a business’s interaction with its employees and customers. Few research pieces have revealed that business apps with an improved user interface have a higher adoption rate than those that don’t prioritize user experience.

Cloud

Many businesses are adopting a new trend nowadays, which is moving their business to the cloud. Cloud computing services help the business in storing sensitive data that can be accessed anywhere anytime. Cloud technology enables businesses to create powerful apps and also helps in minimizing the loading time and hosting expenses. This technology also offers a layer of data protection, which is acknowledged and embraced by many enterprises.

Blockchain

Blockchain technology is adopted by most of the businesses as it assists in data decentralization, improves security, and enhances transparency. Additionally, this technology also helps in distributed payment processing, smart contracts, and tracking the complete supply chain cycle. Blockchain technology can also assist in-app authentication for all the apps to operate in real-time.

Artificial Intelligence & Machine Learning

Many companies have experienced several benefits of incorporating AI and ML in enterprise mobile apps. These technologies also help in creating a customized user experience. Chatbots and language converters are the best examples of artificial intelligence and machine learning.

IoT

The benefits of IoT are clear and known to us all, and it is majorly positively impacting every facet of organizations. IoT capable apps can help the employees in getting real-time information about the connected sensors and devices. Implementing this technology to your business saves time and resources and will also increase workforce safety.

Last Words

Before developing a mobile enterprise app, a few points need to be considered. This process would enhance the acceptance ratio by incorporating the latest technology trends. Various organizations are on the verge of adding the widely accepted technologies for their employees as well as customers. Hence, the enterprise mobile app technology trends mentioned above will dominate the market in 2020. 

Mobile apps are the prime reason for smartphones getting popular today. These apps provide the user with all the specific features that could help in making lives more comfortable. The app market is experiencing a positive revolution, with hundreds of new applications emerging every day. Today, it has become mandatory for a business to have its mobile app to succeed.Some of the popular apps in 2020 are explained below:1.WhatsAppWhatsapp is the most popular and frequently used chat mobile app that enables the communication between various international phone networks. This app consists of several other features such as video calling, audio calling, chat message deletion, emojis, status, and more.The image above shows the exponential increase download of the app over the years.Downloads: 1 billion – 5 billion2. FacebookEstablished in 2004, Facebook is one of the most prevalent social networking sites. The Facebook app supports Android, iOS, BlackBerry, and all different mobile platforms. The app is globally accepted for social and business communications.The image shown above displays exponential growth in the number of active users on Facebook from 1.3 billion users to approx. 2.5 billion users in 5 years.Downloads: 1 billion – 5 billion3. Facebook MessengerFacebook Messenger is a dedicated chat application by Facebook. Almost 90% of the total people using Facebook, utilize Facebook Messenger for chatting and staying connected with their friends on FB. There was no dedicated app for chatting on FB in the initial times, but now Facebook app users cannot open a new message without a messenger app.The image above depicts the exponential growth in Facebook messenger from 2014 to 2020.Downloads: 1 billion – 5 billion4. InstagramInstagram is a photo-sharing and social networking mobile app that became popular majorly because of its excellent and unique features like square image format, filters, and the lack of a website variant. Previously designed with only photo sharing functionalities, now Instagram has updated various features such as Instastories, IgTv. These features have helped many small business owners and big brands in the industry to market their products.The image above reflects the statistics of Instagram in the year 2020. Downloads: 1 billion – 5 billion5. SnapchatSnapchat is a photo-sharing and messaging app that can only be used through a dedicated mobile app. This app empowers its users to chat with other Snapchat users and send messages, photos, short videos, and more. Snapchat is popular for its filters and lenses that are updated frequently.The image above shows the engagement statistics of Snapchat by the year 2020.Downloads: 500 million – 1 billion6. YouTubeYouTube is a complete video sharing and visualizing app that performs well on both the mobile app and web platforms. YouTube is the largest host of videos across the globe, and it also offers monetization options to its users.The image above depicts the statistics of this app in 2020.Downloads – 1 billion – 5 billion7. TwitterTwitter is a microblogging website, which also supports a mobile app version. The app functions like a social news feed where you can follow different users, watch the latest news, and check regular updates from industry leaders. This platform also enables its users to raise their voice and put their opinion through “tweets” ahead of millions of users across the world.Downloads: 500 million – 1 billion8. LinkedInLinkedIn is a professional networking platform that was founded in 2002 but launched in 2003, making it the oldest social media site and app. This portal has struggled to grow its database over the years, mostly due to the professional architecture of the network. LinkedIn is widely used for sharing and collecting professional information.The image displayed above shows the exponential growth in the figures and usage above.Downloads: 500 million – 1 billion9. NetflixNetflix is an online video streaming mobile app and website that lets users watch movies, videos, TV series, and other content available on the landscape. This app can be accessed through both websites and mobile apps. Netflix is more convenient than TV as it allows its user to watch their favorite series and TV anywhere and anytime according to their preferences.The image shown above displays the streaming stats of Netflix in the year 2020.Downloads: 100 million – 500 million10. Amazon MobileAmazon is the world’s leading eCommerce website, which is now also available through a dedicated mobile app. This marketplace is beneficial to target its mobile buyers and sellers. The Amazon mobile app works the same as the website.The image above shows the popularity of the app. Downloads: 100 million – 500 million11. Google Pay (Tez)Google Pay, powered by Google, is a one-stop destination app for all the payment requirements. With Google Pay, the users can instantly send and receive money, pay bills, shop online, recharge phone and TVcable, pay at offline stores, bank to bank money transfer, and various other features. Google Pay (Tez) is a simple and secure mobile payment app.Downloads: 1 billion – 5 billionThe list of apps mentioned above is a collection of all the popular apps in 2020.
Mobile apps are the prime reason for smartphones getting popular today. These apps provide the user with all the specific features that could help in making lives more comfortable. The app market is experiencing a positive revolution, with hundreds of new applications emerging every day. Today, it has become mandatory for a business to have its mobile app to succeed.Some of the popular apps in 2020 are explained below:1.WhatsAppWhatsapp is the most popular and frequently used chat mobile app that enables the communication between various international phone networks. This app consists of several other features such as video calling, audio calling, chat message deletion, emojis, status, and more.The image above shows the exponential increase download of the app over the years.Downloads: 1 billion – 5 billion2. FacebookEstablished in 2004, Facebook is one of the most prevalent social networking sites. The Facebook app supports Android, iOS, BlackBerry, and all different mobile platforms. The app is globally accepted for social and business communications.The image shown above displays exponential growth in the number of active users on Facebook from 1.3 billion users to approx. 2.5 billion users in 5 years.Downloads: 1 billion – 5 billion3. Facebook MessengerFacebook Messenger is a dedicated chat application by Facebook. Almost 90% of the total people using Facebook, utilize Facebook Messenger for chatting and staying connected with their friends on FB. There was no dedicated app for chatting on FB in the initial times, but now Facebook app users cannot open a new message without a messenger app.The image above depicts the exponential growth in Facebook messenger from 2014 to 2020.Downloads: 1 billion – 5 billion4. InstagramInstagram is a photo-sharing and social networking mobile app that became popular majorly because of its excellent and unique features like square image format, filters, and the lack of a website variant. Previously designed with only photo sharing functionalities, now Instagram has updated various features such as Instastories, IgTv. These features have helped many small business owners and big brands in the industry to market their products.The image above reflects the statistics of Instagram in the year 2020. Downloads: 1 billion – 5 billion5. SnapchatSnapchat is a photo-sharing and messaging app that can only be used through a dedicated mobile app. This app empowers its users to chat with other Snapchat users and send messages, photos, short videos, and more. Snapchat is popular for its filters and lenses that are updated frequently.The image above shows the engagement statistics of Snapchat by the year 2020.Downloads: 500 million – 1 billion6. YouTubeYouTube is a complete video sharing and visualizing app that performs well on both the mobile app and web platforms. YouTube is the largest host of videos across the globe, and it also offers monetization options to its users.The image above depicts the statistics of this app in 2020.Downloads – 1 billion – 5 billion7. TwitterTwitter is a microblogging website, which also supports a mobile app version. The app functions like a social news feed where you can follow different users, watch the latest news, and check regular updates from industry leaders. This platform also enables its users to raise their voice and put their opinion through “tweets” ahead of millions of users across the world.Downloads: 500 million – 1 billion8. LinkedInLinkedIn is a professional networking platform that was founded in 2002 but launched in 2003, making it the oldest social media site and app. This portal has struggled to grow its database over the years, mostly due to the professional architecture of the network. LinkedIn is widely used for sharing and collecting professional information.The image displayed above shows the exponential growth in the figures and usage above.Downloads: 500 million – 1 billion9. NetflixNetflix is an online video streaming mobile app and website that lets users watch movies, videos, TV series, and other content available on the landscape. This app can be accessed through both websites and mobile apps. Netflix is more convenient than TV as it allows its user to watch their favorite series and TV anywhere and anytime according to their preferences.The image shown above displays the streaming stats of Netflix in the year 2020.Downloads: 100 million – 500 million10. Amazon MobileAmazon is the world’s leading eCommerce website, which is now also available through a dedicated mobile app. This marketplace is beneficial to target its mobile buyers and sellers. The Amazon mobile app works the same as the website.The image above shows the popularity of the app. Downloads: 100 million – 500 million11. Google Pay (Tez)Google Pay, powered by Google, is a one-stop destination app for all the payment requirements. With Google Pay, the users can instantly send and receive money, pay bills, shop online, recharge phone and TVcable, pay at offline stores, bank to bank money transfer, and various other features. Google Pay (Tez) is a simple and secure mobile payment app.Downloads: 1 billion – 5 billionThe list of apps mentioned above is a collection of all the popular apps in 2020.

Mobile apps are the prime reason for smartphones getting popular today. These apps provide the user with all the specific features that could help in making lives more comfortable. The app market is experiencing a positive revolution, with hundreds of new applications emerging every day. Today, it has become mandatory for a business to have its mobile app to succeed.

Some of the popular apps in 2020 are explained below:

1.WhatsApp

Whatsapp is the most popular and frequently used chat mobile app that enables the communication between various international phone networks. This app consists of several other features such as video calling, audio calling, chat message deletion, emojis, status, and more.

The image above shows the exponential increase download of the app over the years.

Downloads: 1 billion – 5 billion

2. Facebook

Established in 2004, Facebook is one of the most prevalent social networking sites. The Facebook app supports Android, iOS, BlackBerry, and all different mobile platforms. The app is globally accepted for social and business communications.

The image shown above displays exponential growth in the number of active users on Facebook from 1.3 billion users to approx. 2.5 billion users in 5 years.

Downloads: 1 billion – 5 billion

3. Facebook Messenger

Facebook Messenger is a dedicated chat application by Facebook. Almost 90% of the total people using Facebook, utilize Facebook Messenger for chatting and staying connected with their friends on FB. There was no dedicated app for chatting on FB in the initial times, but now Facebook app users cannot open a new message without a messenger app.

The image above depicts the exponential growth in Facebook messenger from 2014 to 2020.

Downloads: 1 billion – 5 billion

4. Instagram

Instagram is a photo-sharing and social networking mobile app that became popular majorly because of its excellent and unique features like square image format, filters, and the lack of a website variant. Previously designed with only photo sharing functionalities, now Instagram has updated various features such as Instastories, IgTv. These features have helped many small business owners and big brands in the industry to market their products.

The image above reflects the statistics of Instagram in the year 2020. 

Downloads: 1 billion – 5 billion

5. Snapchat

Snapchat is a photo-sharing and messaging app that can only be used through a dedicated mobile app. This app empowers its users to chat with other Snapchat users and send messages, photos, short videos, and more. Snapchat is popular for its filters and lenses that are updated frequently.

The image above shows the engagement statistics of Snapchat by the year 2020.

Downloads: 500 million – 1 billion

6. YouTube

YouTube is a complete video sharing and visualizing app that performs well on both the mobile app and web platforms. YouTube is the largest host of videos across the globe, and it also offers monetization options to its users.

The image above depicts the statistics of this app in 2020.

Downloads – 1 billion – 5 billion

7. Twitter

Twitter is a microblogging website, which also supports a mobile app version. The app functions like a social news feed where you can follow different users, watch the latest news, and check regular updates from industry leaders. This platform also enables its users to raise their voice and put their opinion through “tweets” ahead of millions of users across the world.

Downloads: 500 million – 1 billion

8. LinkedIn

LinkedIn is a professional networking platform that was founded in 2002 but launched in 2003, making it the oldest social media site and app. This portal has struggled to grow its database over the years, mostly due to the professional architecture of the network. LinkedIn is widely used for sharing and collecting professional information.

The image displayed above shows the exponential growth in the figures and usage above.

Downloads: 500 million – 1 billion

9. Netflix

Netflix is an online video streaming mobile app and website that lets users watch movies, videos, TV series, and other content available on the landscape. This app can be accessed through both websites and mobile apps. Netflix is more convenient than TV as it allows its user to watch their favorite series and TV anywhere and anytime according to their preferences.

The image shown above displays the streaming stats of Netflix in the year 2020.

Downloads: 100 million – 500 million

10. Amazon Mobile

Amazon is the world’s leading eCommerce website, which is now also available through a dedicated mobile app. This marketplace is beneficial to target its mobile buyers and sellers. The Amazon mobile app works the same as the website.

The image above shows the popularity of the app. 

Downloads: 100 million – 500 million

11. Google Pay (Tez)

Google Pay, powered by Google, is a one-stop destination app for all the payment requirements. With Google Pay, the users can instantly send and receive money, pay bills, shop online, recharge phone and TVcable, pay at offline stores, bank to bank money transfer, and various other features. Google Pay (Tez) is a simple and secure mobile payment app.

Downloads: 1 billion – 5 billion

The list of apps mentioned above is a collection of all the popular apps in 2020.

It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).   However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.   For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.   ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.    What is the mobile app store optimization?   App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.   ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.   Objective of ASO= Traffic + Conversion   Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.   ( Image source: appradar.com)   Key elements for App Store Optimization   Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)   ( image source: Quora.com)   Techniques to optimize app store    Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.   App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.   Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.   App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.   App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.   Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.   Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.   App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.   “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.   Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.   App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.   Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.   Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.   App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  
It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).   However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.   For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.   ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.    What is the mobile app store optimization?   App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.   ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.   Objective of ASO= Traffic + Conversion   Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.   ( Image source: appradar.com)   Key elements for App Store Optimization   Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)   ( image source: Quora.com)   Techniques to optimize app store    Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.   App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.   Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.   App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.   App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.   Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.   Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.   App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.   “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.   Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.   App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.   Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.   Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.   App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  

It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).  

However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.  

For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.  

ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.   

What is the mobile app store optimization?  

App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.  

ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.  

Objective of ASO= Traffic + Conversion  

Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.  

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( Image source: appradar.com)  

Key elements for App Store Optimization  

Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)  

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( image source: Quora.com)  

Techniques to optimize app store   

  • Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.  
  • App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.  
  • Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.  
  • App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.  
  • App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.  
  • Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.  
  • Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.  
  • App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.  
  • “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.  
  • Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.  
  • App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.  
  • Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.  
  • Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.  
  • App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  
With a legitimate touch of innovation and originality, AppAspect Technologies Pvt Ltd. has greatly increased its capabilities and successes for its clients. We have mastered and created a streak of great value and quality in all our work since 2011. One thing that has separated us from our competitors remains with the adherence of understanding our clients’ goals and visions first. We then implement our strategies, planning, efforts and quality control to bring forward for you the best possible result suited according to your business needs. AppAspect has partnered up with enterprises from the US, UK, and many other countries to showcase what the next-gen website development that can speak to users at a deeper level. It has also engaged in creating apps that reflect innovation at its essence. We have also shown how taking all these factors and relating to your brand can make all the difference.
With a legitimate touch of innovation and originality, AppAspect Technologies Pvt Ltd. has greatly increased its capabilities and successes for its clients. We have mastered and created a streak of great value and quality in all our work since 2011. One thing that has separated us from our competitors remains with the adherence of understanding our clients’ goals and visions first. We then implement our strategies, planning, efforts and quality control to bring forward for you the best possible result suited according to your business needs. AppAspect has partnered up with enterprises from the US, UK, and many other countries to showcase what the next-gen website development that can speak to users at a deeper level. It has also engaged in creating apps that reflect innovation at its essence. We have also shown how taking all these factors and relating to your brand can make all the difference.

With a legitimate touch of innovation and originality, AppAspect Technologies Pvt Ltd. has greatly increased its capabilities and successes for its clients. We have mastered and created a streak of great value and quality in all our work since 2011. One thing that has separated us from our competitors remains with the adherence of understanding our clients’ goals and visions first. We then implement our strategies, planning, efforts and quality control to bring forward for you the best possible result suited according to your business needs. AppAspect has partnered up with enterprises from the US, UK, and many other countries to showcase what the next-gen website development that can speak to users at a deeper level. It has also engaged in creating apps that reflect innovation at its essence. We have also shown how taking all these factors and relating to your brand can make all the difference.

The location of the mobile app development company plays a significant part when deciding the salary of a mobile app developer. This variation in wages mainly depends on demand and supply ratio in each location. Also, it depends on what app the developer is working- iOS, Android, or Hybrid.  The graph below shows the salary range of mobile app developers in India based on their experience.  ( Image Source: Edureka.co) The mobile app developers’ salary varies, and it could be between INR 2.5 lakh/year - INR 10 lakh/year or above ( $3500 - $8000). The pay of mobile app developers varies based on their experience.  The iOS developer salary in India is slightly higher than Android developers. As per one of the surveys, there is a difference of 15-17% between Android and iOS developers’ salaries in India.  Average salaries of mobile app developer as per cities  The average salary of an Android developer stays around 5-6 lakh per annum. However, senior developers are incentivized more based on their skills and experience. It could exceed even upto 18-20 lakh/ annum. The below table shows salaries for Android developers, while iOS developers have slightly more, as discussed above.  Usually, the pay hike is observed for the developers having a firm grip over. NET, C#, MySQL, Eclipse Java IDE, and SQL. However, the new technology like Flutter, Phonegap, Kotlin, Swift, NoSQL, Angular.js, and a few others are rapidly making its mark.  The developers having excellent skills over low code development tools will surely enjoy a flourishing career. On top of that, additional app development certificates or courses will work as icing on the cake.  The revenue generated by the global mobile app industry is mindblowing. If app developers could break early into some prominent mobile app development companies, then the sky is the limit.  Here at Openxcell, we value our resources and talent. While working with some high-end projects, we ensure that our talent hub gets equal opportunity for growth and enhancing their skills.
The location of the mobile app development company plays a significant part when deciding the salary of a mobile app developer. This variation in wages mainly depends on demand and supply ratio in each location. Also, it depends on what app the developer is working- iOS, Android, or Hybrid.  The graph below shows the salary range of mobile app developers in India based on their experience.  ( Image Source: Edureka.co) The mobile app developers’ salary varies, and it could be between INR 2.5 lakh/year - INR 10 lakh/year or above ( $3500 - $8000). The pay of mobile app developers varies based on their experience.  The iOS developer salary in India is slightly higher than Android developers. As per one of the surveys, there is a difference of 15-17% between Android and iOS developers’ salaries in India.  Average salaries of mobile app developer as per cities  The average salary of an Android developer stays around 5-6 lakh per annum. However, senior developers are incentivized more based on their skills and experience. It could exceed even upto 18-20 lakh/ annum. The below table shows salaries for Android developers, while iOS developers have slightly more, as discussed above.  Usually, the pay hike is observed for the developers having a firm grip over. NET, C#, MySQL, Eclipse Java IDE, and SQL. However, the new technology like Flutter, Phonegap, Kotlin, Swift, NoSQL, Angular.js, and a few others are rapidly making its mark.  The developers having excellent skills over low code development tools will surely enjoy a flourishing career. On top of that, additional app development certificates or courses will work as icing on the cake.  The revenue generated by the global mobile app industry is mindblowing. If app developers could break early into some prominent mobile app development companies, then the sky is the limit.  Here at Openxcell, we value our resources and talent. While working with some high-end projects, we ensure that our talent hub gets equal opportunity for growth and enhancing their skills.

The location of the mobile app development company plays a significant part when deciding the salary of a mobile app developer. This variation in wages mainly depends on demand and supply ratio in each location. Also, it depends on what app the developer is working- iOS, Android, or Hybrid. 

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The graph below shows the salary range of mobile app developers in India based on their experience. 

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( Image Source: Edureka.co)

The mobile app developers’ salary varies, and it could be between INR 2.5 lakh/year - INR 10 lakh/year or above ( $3500 - $8000). The pay of mobile app developers varies based on their experience. 

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The iOS developer salary in India is slightly higher than Android developers. As per one of the surveys, there is a difference of 15-17% between Android and iOS developers’ salaries in India. 

Average salaries of mobile app developer as per cities 

The average salary of an Android developer stays around 5-6 lakh per annum. However, senior developers are incentivized more based on their skills and experience. It could exceed even upto 18-20 lakh/ annum. The below table shows salaries for Android developers, while iOS developers have slightly more, as discussed above. 

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Usually, the pay hike is observed for the developers having a firm grip over. NET, C#, MySQL, Eclipse Java IDE, and SQL. However, the new technology like Flutter, Phonegap, Kotlin, Swift, NoSQL, Angular.js, and a few others are rapidly making its mark. 

The developers having excellent skills over low code development tools will surely enjoy a flourishing career. On top of that, additional app development certificates or courses will work as icing on the cake. 

The revenue generated by the global mobile app industry is mindblowing. If app developers could break early into some prominent mobile app development companies, then the sky is the limit. 

Here at Openxcell, we value our resources and talent. While working with some high-end projects, we ensure that our talent hub gets equal opportunity for growth and enhancing their skills.

You can search through Mobile Application Category from the services section in GoodFirms. Get a list of Mobile Application Companies and get in touch with a few of them which attract you the most. I'd suggest you check the following parameters to get the best selection:  1. Suitable work examples to your need - Through this, you will be able to identify whether a company does have exposure to work on a similar kind of concept which you are looking for.  2. Reviews - I'd suggest you cross-check reviews on all available platforms.  3. Requirement Understanding & Qualities - This is the most crucial part of the vendor selection process as each project vendor would have developed could have different understanding and need. Have a good initial round of discussion with the vendor.  Through this you will be able to know: Vendor’s understanding about your requirement  Technology Proposition  Responsiveness in Communication  Cost & Time Proposition  Support & Commitment   Hope the above steps will help you to find a suitable vendor for your mobile application requirement.
You can search through Mobile Application Category from the services section in GoodFirms. Get a list of Mobile Application Companies and get in touch with a few of them which attract you the most. I'd suggest you check the following parameters to get the best selection:  1. Suitable work examples to your need - Through this, you will be able to identify whether a company does have exposure to work on a similar kind of concept which you are looking for.  2. Reviews - I'd suggest you cross-check reviews on all available platforms.  3. Requirement Understanding & Qualities - This is the most crucial part of the vendor selection process as each project vendor would have developed could have different understanding and need. Have a good initial round of discussion with the vendor.  Through this you will be able to know: Vendor’s understanding about your requirement  Technology Proposition  Responsiveness in Communication  Cost & Time Proposition  Support & Commitment   Hope the above steps will help you to find a suitable vendor for your mobile application requirement.

You can search through Mobile Application Category from the services section in GoodFirms. Get a list of Mobile Application Companies and get in touch with a few of them which attract you the most.

I'd suggest you check the following parameters to get the best selection:
 

1. Suitable work examples to your need - Through this, you will be able to identify whether a company does have exposure to work on a similar kind of concept which you are looking for.
 

2. Reviews - I'd suggest you cross-check reviews on all available platforms.
 

3. Requirement Understanding & Qualities - This is the most crucial part of the vendor selection process as each project vendor would have developed could have different understanding and need. Have a good initial round of discussion with the vendor.
 

Through this you will be able to know:

  • Vendor’s understanding about your requirement 
  • Technology Proposition 
  • Responsiveness in Communication 
  • Cost & Time Proposition 
  • Support & Commitment  

Hope the above steps will help you to find a suitable vendor for your mobile application requirement.

The amount of commerce conducted online has dramatically grown in the recent years. The use of mobile phones and other electronic devices to conduct commerce is an organic extension of the online commerce evolution. And a majority of these transactions rely upon some form of account settlement that involves credit or debit cards checking/ACH, or bank money transfer. Mobile payments are experiencing rapid growth as consumers are much into using wireless devices as part of modern lifestyles. Above this, the spread of COVID-19 has made people use digital payment methods for their overall well-being. The mobile payments market is expected to reach from USD 1139.43 billion in 2019 to a value of USD 4690.65 billion by 2025, at a CAGR of 26.93% over the forecast period of 2020-2025. Businesses and services across the world are rapidly adopting and integrating mobile payment applications such as PayPal, Apple Pay, Samsung Pay, M-Pesa, AliPay, WeChat Pay, Google Pay, etc, to accept and make payments. With smartphones and the internet becoming today’s necessity, the mobile payment market too evolves as a fundamental and will see a rapid growth all over the world. Companies these days are rigorously investing in mobile payment technology, owing to its significant boost in the industry. Even governments are urging banking institutions to build and enable safe mobile payments in rural areas. In current circumstances, the digital payment methods are surely providing us an opportunity to make hassle-free payments without stepping out of our houses. The mobile payments market will definitely flourish in the upcoming years.
The amount of commerce conducted online has dramatically grown in the recent years. The use of mobile phones and other electronic devices to conduct commerce is an organic extension of the online commerce evolution. And a majority of these transactions rely upon some form of account settlement that involves credit or debit cards checking/ACH, or bank money transfer. Mobile payments are experiencing rapid growth as consumers are much into using wireless devices as part of modern lifestyles. Above this, the spread of COVID-19 has made people use digital payment methods for their overall well-being. The mobile payments market is expected to reach from USD 1139.43 billion in 2019 to a value of USD 4690.65 billion by 2025, at a CAGR of 26.93% over the forecast period of 2020-2025. Businesses and services across the world are rapidly adopting and integrating mobile payment applications such as PayPal, Apple Pay, Samsung Pay, M-Pesa, AliPay, WeChat Pay, Google Pay, etc, to accept and make payments. With smartphones and the internet becoming today’s necessity, the mobile payment market too evolves as a fundamental and will see a rapid growth all over the world. Companies these days are rigorously investing in mobile payment technology, owing to its significant boost in the industry. Even governments are urging banking institutions to build and enable safe mobile payments in rural areas. In current circumstances, the digital payment methods are surely providing us an opportunity to make hassle-free payments without stepping out of our houses. The mobile payments market will definitely flourish in the upcoming years.

The amount of commerce conducted online has dramatically grown in the recent years. The use of mobile phones and other electronic devices to conduct commerce is an organic extension of the online commerce evolution. And a majority of these transactions rely upon some form of account settlement that involves credit or debit cards checking/ACH, or bank money transfer. Mobile payments are experiencing rapid growth as consumers are much into using wireless devices as part of modern lifestyles. Above this, the spread of COVID-19 has made people use digital payment methods for their overall well-being. 

The mobile payments market is expected to reach from USD 1139.43 billion in 2019 to a value of USD 4690.65 billion by 2025, at a CAGR of 26.93% over the forecast period of 2020-2025

Businesses and services across the world are rapidly adopting and integrating mobile payment applications such as PayPal, Apple Pay, Samsung Pay, M-Pesa, AliPay, WeChat Pay, Google Pay, etc, to accept and make payments. With smartphones and the internet becoming today’s necessity, the mobile payment market too evolves as a fundamental and will see a rapid growth all over the world. Companies these days are rigorously investing in mobile payment technology, owing to its significant boost in the industry. Even governments are urging banking institutions to build and enable safe mobile payments in rural areas. 

In current circumstances, the digital payment methods are surely providing us an opportunity to make hassle-free payments without stepping out of our houses. The mobile payments market will definitely flourish in the upcoming years.

Mobile apps are ruling in every sector today and have completely revolutionized every industry. Mobile apps are playing a crucial role in the educational area, as well. Educational apps are now providing better learning opportunities for people of all ages, irrespective of their average income span. Smartphones and tablets provide us with superior access to infinite information, so the educational system can also benefit from this remarkable idea of gaining subject expertise through smart apps.   I have tried to cover several ways in which mobile apps can revolutionize the education system:   No Age-Barriers in the Learning Process:- The days are gone where education was only limited to a specific age group, or we can say that it was believed that a kid starts his/her school at the age of 4 and graduates by 22. Now, with the evolution of technology and expansion in mobile apps. People at any age can learn and gain knowledge in the comfort of their homes. Various mobile apps provide you with all the materials required to get educated in a smooth and seamless way.  Great Assistance for Disabled Students:- If earning apps can enhance the capabilities of normal-brained people or students, it can surely prove to be a helping hand for kids with slow learning abilities or some mental disabilities. In the traditional educational system, some students lag behind others as they are not mentally capable of grasping knowledge as fast as other students. Many companies and mobile app developers are working towards developing apps explicitly for kids who are slow or unresponsive to the conventional learning process.  Educational Mobile Apps can Eradicate Poverty to an Extent:- As mobile phones and the internet are accessible and affordable to almost every part of the world, a large number of students have started to take advantage of it. Underprivileged students who have minimal resources have even begun utilizing mobile apps for gaining knowledge. The revolution of digital learning enables agile ways of learning, which upgrade the living standard of many underprivileged students.  Eco-Friendly Solution:- The use of paper, pencil, or disposable plastic can harm our planet in unimaginable ways. Hence, it becomes vital to watch out the fact and find out an eco-friendly solution to lessen the use of stationery items as much as we can. Mobile learning apps do not involve any use of paper, pencil, or other disposable plastic material and turn out to be a sustainable solution as compared to the usage of stationery products. You can easily download books from the internet, which saves a lot of trees. Moreover, students and especially kids enjoy learning through practical illustrations.  Implementation of Smart Class and Smart Technologies:- The latest technologies, such as Virtual Reality, Augmented Reality, AI, and IoT, is being adopted by schools on a large scale. Teachers in schools and colleges are trained in the implementation of these technologies. The combination of VR and AR can help students to touch and experience things practically. For instance, through these educational technologies, medical students can have an immersive learning experience in human anatomy.In intelligent courses, the students can stream video on a big screen, illustrators in 3D holograms, along with the ability to submit their projects directly through mobile apps. The mobile apps even let teachers give the assignment and assess the student’s work without being physically present at the class.  Effortless Synchronization among Parents, Teachers, and Students:- The enormous development in Mobile apps has led a collaboration among parents, teachers, and students. Parents must be aware of their ward’s educational progress in their schools or institutions. Hence these apps enable them to track down their ward’s performance and directly connect with the educators. Some of the excellent mobile apps like TeacherKit, Evernote, and Dropbox enable parents and teachers to monitor students’ performance, attendance, grade status, assessment, and much more.  Off-Premise Learning:- The latest trend in technology, “The Flipped Classroom,” is a very innovative way to benefit the students about the on-going activities in their school premises. This trend has given the new shape and structure to the education sector where the student never misses lectures, content videos, and any kind of significant activities going on in the classroom.   Let’s have a glimpse of some of the leading Educational Mobile App Development Firms in the market that are taking education to the next level:   Hidden Brains InfoTech  RipenApps  Swenson He  Promatics Technologies  Quy Technology  Konstant Infosolutions  NMG  Alphonic Network Solutions Pvt. Ltd.  New Line Technologies  Mobulous   The digital innovations in mobile apps have revolutionized the education industry to the extent that it proves that education is everybody’s right; irrespective of their race, caste, or gender. With the new advancement happening every other day, it would be surprising to see which new doors would be opened for us in this industry.
Mobile apps are ruling in every sector today and have completely revolutionized every industry. Mobile apps are playing a crucial role in the educational area, as well. Educational apps are now providing better learning opportunities for people of all ages, irrespective of their average income span. Smartphones and tablets provide us with superior access to infinite information, so the educational system can also benefit from this remarkable idea of gaining subject expertise through smart apps.   I have tried to cover several ways in which mobile apps can revolutionize the education system:   No Age-Barriers in the Learning Process:- The days are gone where education was only limited to a specific age group, or we can say that it was believed that a kid starts his/her school at the age of 4 and graduates by 22. Now, with the evolution of technology and expansion in mobile apps. People at any age can learn and gain knowledge in the comfort of their homes. Various mobile apps provide you with all the materials required to get educated in a smooth and seamless way.  Great Assistance for Disabled Students:- If earning apps can enhance the capabilities of normal-brained people or students, it can surely prove to be a helping hand for kids with slow learning abilities or some mental disabilities. In the traditional educational system, some students lag behind others as they are not mentally capable of grasping knowledge as fast as other students. Many companies and mobile app developers are working towards developing apps explicitly for kids who are slow or unresponsive to the conventional learning process.  Educational Mobile Apps can Eradicate Poverty to an Extent:- As mobile phones and the internet are accessible and affordable to almost every part of the world, a large number of students have started to take advantage of it. Underprivileged students who have minimal resources have even begun utilizing mobile apps for gaining knowledge. The revolution of digital learning enables agile ways of learning, which upgrade the living standard of many underprivileged students.  Eco-Friendly Solution:- The use of paper, pencil, or disposable plastic can harm our planet in unimaginable ways. Hence, it becomes vital to watch out the fact and find out an eco-friendly solution to lessen the use of stationery items as much as we can. Mobile learning apps do not involve any use of paper, pencil, or other disposable plastic material and turn out to be a sustainable solution as compared to the usage of stationery products. You can easily download books from the internet, which saves a lot of trees. Moreover, students and especially kids enjoy learning through practical illustrations.  Implementation of Smart Class and Smart Technologies:- The latest technologies, such as Virtual Reality, Augmented Reality, AI, and IoT, is being adopted by schools on a large scale. Teachers in schools and colleges are trained in the implementation of these technologies. The combination of VR and AR can help students to touch and experience things practically. For instance, through these educational technologies, medical students can have an immersive learning experience in human anatomy.In intelligent courses, the students can stream video on a big screen, illustrators in 3D holograms, along with the ability to submit their projects directly through mobile apps. The mobile apps even let teachers give the assignment and assess the student’s work without being physically present at the class.  Effortless Synchronization among Parents, Teachers, and Students:- The enormous development in Mobile apps has led a collaboration among parents, teachers, and students. Parents must be aware of their ward’s educational progress in their schools or institutions. Hence these apps enable them to track down their ward’s performance and directly connect with the educators. Some of the excellent mobile apps like TeacherKit, Evernote, and Dropbox enable parents and teachers to monitor students’ performance, attendance, grade status, assessment, and much more.  Off-Premise Learning:- The latest trend in technology, “The Flipped Classroom,” is a very innovative way to benefit the students about the on-going activities in their school premises. This trend has given the new shape and structure to the education sector where the student never misses lectures, content videos, and any kind of significant activities going on in the classroom.   Let’s have a glimpse of some of the leading Educational Mobile App Development Firms in the market that are taking education to the next level:   Hidden Brains InfoTech  RipenApps  Swenson He  Promatics Technologies  Quy Technology  Konstant Infosolutions  NMG  Alphonic Network Solutions Pvt. Ltd.  New Line Technologies  Mobulous   The digital innovations in mobile apps have revolutionized the education industry to the extent that it proves that education is everybody’s right; irrespective of their race, caste, or gender. With the new advancement happening every other day, it would be surprising to see which new doors would be opened for us in this industry.

Mobile apps are ruling in every sector today and have completely revolutionized every industry. Mobile apps are playing a crucial role in the educational area, as well. Educational apps are now providing better learning opportunities for people of all ages, irrespective of their average income span. Smartphones and tablets provide us with superior access to infinite information, so the educational system can also benefit from this remarkable idea of gaining subject expertise through smart apps. 

 I have tried to cover several ways in which mobile apps can revolutionize the education system:  

  1. No Age-Barriers in the Learning Process:- The days are gone where education was only limited to a specific age group, or we can say that it was believed that a kid starts his/her school at the age of 4 and graduates by 22. Now, with the evolution of technology and expansion in mobile apps. People at any age can learn and gain knowledge in the comfort of their homes. Various mobile apps provide you with all the materials required to get educated in a smooth and seamless way. 
  2. Great Assistance for Disabled Students:- If earning apps can enhance the capabilities of normal-brained people or students, it can surely prove to be a helping hand for kids with slow learning abilities or some mental disabilities. In the traditional educational system, some students lag behind others as they are not mentally capable of grasping knowledge as fast as other students. Many companies and mobile app developers are working towards developing apps explicitly for kids who are slow or unresponsive to the conventional learning process. 
  3. Educational Mobile Apps can Eradicate Poverty to an Extent:- As mobile phones and the internet are accessible and affordable to almost every part of the world, a large number of students have started to take advantage of it. Underprivileged students who have minimal resources have even begun utilizing mobile apps for gaining knowledge. The revolution of digital learning enables agile ways of learning, which upgrade the living standard of many underprivileged students. 
  4. Eco-Friendly Solution:- The use of paper, pencil, or disposable plastic can harm our planet in unimaginable ways. Hence, it becomes vital to watch out the fact and find out an eco-friendly solution to lessen the use of stationery items as much as we can. Mobile learning apps do not involve any use of paper, pencil, or other disposable plastic material and turn out to be a sustainable solution as compared to the usage of stationery products. You can easily download books from the internet, which saves a lot of trees. Moreover, students and especially kids enjoy learning through practical illustrations. 
  5. Implementation of Smart Class and Smart Technologies:- The latest technologies, such as Virtual Reality, Augmented Reality, AI, and IoT, is being adopted by schools on a large scale. Teachers in schools and colleges are trained in the implementation of these technologies. The combination of VR and AR can help students to touch and experience things practically. For instance, through these educational technologies, medical students can have an immersive learning experience in human anatomy.In intelligent courses, the students can stream video on a big screen, illustrators in 3D holograms, along with the ability to submit their projects directly through mobile apps. The mobile apps even let teachers give the assignment and assess the student’s work without being physically present at the class. 
  6. Effortless Synchronization among Parents, Teachers, and Students:- The enormous development in Mobile apps has led a collaboration among parents, teachers, and students. Parents must be aware of their ward’s educational progress in their schools or institutions. Hence these apps enable them to track down their ward’s performance and directly connect with the educators. Some of the excellent mobile apps like TeacherKit, Evernote, and Dropbox enable parents and teachers to monitor students’ performance, attendance, grade status, assessment, and much more. 
  7. Off-Premise Learning:- The latest trend in technology, “The Flipped Classroom,” is a very innovative way to benefit the students about the on-going activities in their school premises. This trend has given the new shape and structure to the education sector where the student never misses lectures, content videos, and any kind of significant activities going on in the classroom.  

Let’s have a glimpse of some of the leading Educational Mobile App Development Firms in the market that are taking education to the next level:  

  1. Hidden Brains InfoTech 
  2. RipenApps 
  3. Swenson He 
  4. Promatics Technologies 
  5. Quy Technology 
  6. Konstant Infosolutions 
  7. NMG 
  8. Alphonic Network Solutions Pvt. Ltd. 
  9. New Line Technologies 
  10. Mobulous  

The digital innovations in mobile apps have revolutionized the education industry to the extent that it proves that education is everybody’s right; irrespective of their race, caste, or gender. With the new advancement happening every other day, it would be surprising to see which new doors would be opened for us in this industry.

Native and cross-platform apps have an ever-changing list of pros and cons, which can affect the app owner, users, and developers.Android and iOS are the most extensive and accessible mobile app platforms in the world.According to a research, a massive proportion of the global market is occupied by Apple, and Android falls second. This suggests that if the user wants the app to function globally, they need to focus on all the target areas.The image shown above displays the global market share of smartphones. Focusing on the target area makes it mandatory to choose an app development platform precisely. The app developers should know their target audience’s location and build region-specific apps.Basic DifferenceNative apps are explicitly designed for a specific platform and in a language that is compatible with the platform. For Instance, Apple favors Objective C and Swift for iOS, while Google prefers Java for Android. These programming languages can be used by the developers to bring out the best features of these platforms. A native app built for Android will not operate on iOS and vice versa.Cross-platform apps are compatible with numerous platforms. As iOS and Android have most of the market shares, a majority of cross-platform apps are limited to these two operating systems. These apps are created in HTML and CSS since these technologies are platform-independent. There are multiple cross-platform app development tools available in the market that enable developers to build these apps smoothly. PerformanceNative apps make the best use of available resources and utilize the platform's proficiencies up to its full potential. This makes it clear that native apps are fast, responsive, and less likely to crash high performing apps. If the developers possess expertise on this platform, they can optimize native apps to emphasize that platform's best features and capabilities. Cross-platform apps are often occupied with performance issues. Since they are developed implementing the one-app-fits-all approach, it is usual for these apps to act out on specific devices. Best- NativeFeaturesNative app development takes double the time as cross-platform apps. The cost of developing native apps is higher as more than one app is required to be built. Maintenance is equally time-consuming and costly to build native apps, as the developers have to locate bugs and challenges for each platform and create various updates consequently.Cross-platform apps cost less in terms of development and maintenance when compared to native apps. While choosing this app, the user invests in a single app and has to maintain only that much. However, often, the right amount of capital needs to be invested in troubleshooting a large number of bugs and issues.Best - BothUser ExperienceThe success of any app development platform lies in the satisfying user experience, which makes it an essential aspect of an app.Native apps deliver a tremendous user experience by providing its users with better performance, higher speed, and better device utilization. App developers and designers get to design attractive and smooth functioning apps. One of the advantages of these apps is that they are not just responsive but also intuitive. Cross-platform apps are equally intuitive, and such features often come at the cost of speed. It is a challenging task for developers and designers to fulfill all the UX requirements of different platforms simultaneously. In short, cross-platform apps do not provide a satisfactory user experience.Best - NativeConclusionNative apps seem far supreme in terms of performance and user experience, which makes them better than cross-platform. However, it depends on the app requirements to select the best platform for your app. Simple games and content distribution apps are usually developed as a cross-platform app, while apps with specific features are native apps. Cross-platform apps are also preferred for B2B apps, where deployment time is the most essential. Some of the small businesses also select cross-platform due to their limited budget. It is crucial to choose a platform that best fits your business requirements as well as caters to your target audience. You can consult OpenXcell Technolabs for all your app development requirements. The company comprises a dedicated team of experts that work towards providing the best user apps for every platform. Openxcell is one of the best mobile app development companies that provide both cross-platform and native mobile app development facilities to its clients.
Native and cross-platform apps have an ever-changing list of pros and cons, which can affect the app owner, users, and developers.Android and iOS are the most extensive and accessible mobile app platforms in the world.According to a research, a massive proportion of the global market is occupied by Apple, and Android falls second. This suggests that if the user wants the app to function globally, they need to focus on all the target areas.The image shown above displays the global market share of smartphones. Focusing on the target area makes it mandatory to choose an app development platform precisely. The app developers should know their target audience’s location and build region-specific apps.Basic DifferenceNative apps are explicitly designed for a specific platform and in a language that is compatible with the platform. For Instance, Apple favors Objective C and Swift for iOS, while Google prefers Java for Android. These programming languages can be used by the developers to bring out the best features of these platforms. A native app built for Android will not operate on iOS and vice versa.Cross-platform apps are compatible with numerous platforms. As iOS and Android have most of the market shares, a majority of cross-platform apps are limited to these two operating systems. These apps are created in HTML and CSS since these technologies are platform-independent. There are multiple cross-platform app development tools available in the market that enable developers to build these apps smoothly. PerformanceNative apps make the best use of available resources and utilize the platform's proficiencies up to its full potential. This makes it clear that native apps are fast, responsive, and less likely to crash high performing apps. If the developers possess expertise on this platform, they can optimize native apps to emphasize that platform's best features and capabilities. Cross-platform apps are often occupied with performance issues. Since they are developed implementing the one-app-fits-all approach, it is usual for these apps to act out on specific devices. Best- NativeFeaturesNative app development takes double the time as cross-platform apps. The cost of developing native apps is higher as more than one app is required to be built. Maintenance is equally time-consuming and costly to build native apps, as the developers have to locate bugs and challenges for each platform and create various updates consequently.Cross-platform apps cost less in terms of development and maintenance when compared to native apps. While choosing this app, the user invests in a single app and has to maintain only that much. However, often, the right amount of capital needs to be invested in troubleshooting a large number of bugs and issues.Best - BothUser ExperienceThe success of any app development platform lies in the satisfying user experience, which makes it an essential aspect of an app.Native apps deliver a tremendous user experience by providing its users with better performance, higher speed, and better device utilization. App developers and designers get to design attractive and smooth functioning apps. One of the advantages of these apps is that they are not just responsive but also intuitive. Cross-platform apps are equally intuitive, and such features often come at the cost of speed. It is a challenging task for developers and designers to fulfill all the UX requirements of different platforms simultaneously. In short, cross-platform apps do not provide a satisfactory user experience.Best - NativeConclusionNative apps seem far supreme in terms of performance and user experience, which makes them better than cross-platform. However, it depends on the app requirements to select the best platform for your app. Simple games and content distribution apps are usually developed as a cross-platform app, while apps with specific features are native apps. Cross-platform apps are also preferred for B2B apps, where deployment time is the most essential. Some of the small businesses also select cross-platform due to their limited budget. It is crucial to choose a platform that best fits your business requirements as well as caters to your target audience. You can consult OpenXcell Technolabs for all your app development requirements. The company comprises a dedicated team of experts that work towards providing the best user apps for every platform. Openxcell is one of the best mobile app development companies that provide both cross-platform and native mobile app development facilities to its clients.

Native and cross-platform apps have an ever-changing list of pros and cons, which can affect the app owner, users, and developers.

Android and iOS are the most extensive and accessible mobile app platforms in the world.

According to a research, a massive proportion of the global market is occupied by Apple, and Android falls second. This suggests that if the user wants the app to function globally, they need to focus on all the target areas.

The image shown above displays the global market share of smartphones. Focusing on the target area makes it mandatory to choose an app development platform precisely. The app developers should know their target audience’s location and build region-specific apps.

Basic Difference

Native apps are explicitly designed for a specific platform and in a language that is compatible with the platform. For Instance, Apple favors Objective C and Swift for iOS, while Google prefers Java for Android. These programming languages can be used by the developers to bring out the best features of these platforms. A native app built for Android will not operate on iOS and vice versa.

Cross-platform apps are compatible with numerous platforms. As iOS and Android have most of the market shares, a majority of cross-platform apps are limited to these two operating systems. These apps are created in HTML and CSS since these technologies are platform-independent. There are multiple cross-platform app development tools available in the market that enable developers to build these apps smoothly. 

Performance

Native apps make the best use of available resources and utilize the platform's proficiencies up to its full potential. This makes it clear that native apps are fast, responsive, and less likely to crash high performing apps. If the developers possess expertise on this platform, they can optimize native apps to emphasize that platform's best features and capabilities. 

Cross-platform apps are often occupied with performance issues. Since they are developed implementing the one-app-fits-all approach, it is usual for these apps to act out on specific devices. 

Best- Native

Features

Native app development takes double the time as cross-platform apps. The cost of developing native apps is higher as more than one app is required to be built. Maintenance is equally time-consuming and costly to build native apps, as the developers have to locate bugs and challenges for each platform and create various updates consequently.

Cross-platform apps cost less in terms of development and maintenance when compared to native apps. While choosing this app, the user invests in a single app and has to maintain only that much. However, often, the right amount of capital needs to be invested in troubleshooting a large number of bugs and issues.

Best - Both

User Experience

The success of any app development platform lies in the satisfying user experience, which makes it an essential aspect of an app.

Native apps deliver a tremendous user experience by providing its users with better performance, higher speed, and better device utilization. App developers and designers get to design attractive and smooth functioning apps. One of the advantages of these apps is that they are not just responsive but also intuitive. 

Cross-platform apps are equally intuitive, and such features often come at the cost of speed. It is a challenging task for developers and designers to fulfill all the UX requirements of different platforms simultaneously. In short, cross-platform apps do not provide a satisfactory user experience.

Best - Native

Conclusion

Native apps seem far supreme in terms of performance and user experience, which makes them better than cross-platform. However, it depends on the app requirements to select the best platform for your app. Simple games and content distribution apps are usually developed as a cross-platform app, while apps with specific features are native apps. Cross-platform apps are also preferred for B2B apps, where deployment time is the most essential. Some of the small businesses also select cross-platform due to their limited budget. It is crucial to choose a platform that best fits your business requirements as well as caters to your target audience. You can consult OpenXcell Technolabs for all your app development requirements. The company comprises a dedicated team of experts that work towards providing the best user apps for every platform. Openxcell is one of the best mobile app development companies that provide both cross-platform and native mobile app development facilities to its clients.

The force that drives your business to the customer’s door-step has recently become more efficient in its operation. The force is called “Marketing”. No, not just any marketing but Mobile Marketing. And it has changed in a significant way: from being revenue-centric to customer-specific.   It has ensured the concentrated efforts of marketers don’t go wasted, and customers see the ads they want to see. It is estimated that by 2021 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion.  Acknowledging the above statistics, Openxcell proposes a systemic approach towards mobile ad marketing. In the fast-emerging mobile market, your ad can bring value to the brand only if it seamlessly reaches the target audience, and this can be achieved only by the combination of a right Ad Network channel and a robust marketing team. The mobile marketing revolves around three roles- Adnetwork, Ad publisher, and Ad marketers. But before we delve into these, let's see various mobile marketing strategies.   App-based marketing  In-game mobile marketing  QR codes (direct you to the download page of the app once QR code get scanned)  Location-based marketing  Mobile search ads  Mobile image ads  Mobile SMS   How does the mobile Ad Network work?   Any app or website which can show an ad on its page is a publisher  Any person/agency looking to run ads on this app/website is an advertiser   In the past, the advertiser would pay the publisher directly to advertise their product to the user base. However, as the number of apps and publishers rose, it became unmanageable and challenging to track each ad individually. This is where the Ad network kicked in.  Adnetwork acts like a bridge between the ad publishers and advertisers. Ad Network gives full control over the price levels of your ads, placements, and targeting options. It gives liberty to advertisers to display ads on a particular area of the screen, where it can be viewed by maximum users. In technical terms, this area is known as “Ad inventory”.  ( Image Source:izooto.com) ** For some of you this term might be new “ad inventory”. Ad inventory is the total amount of space that a publisher has available for advertisements.  However, there is a particular procedure through which the entire buying and selling of Ad inventory ( Ad space) take place.  The buying and selling of ad space are executed through software known as SSP and DSP, and between them sits the Ad exchange. Ad exchange works as a shared container, where Ad inventory is placed and picked. To access “Ad exchange” advertisers use DSP, while publishers use SSP.  ( Image source: Subex.com)   DSP is used by advertisers (brands and agencies) to purchase advertising (display, native, video, mobile, social, and search ads) in an automated way.  Publishers use SSP. It allows a publisher to sell digital ad impressions to brands and agencies via automated auctions.   One can display mobile ads in many different ways, as an in-app ad, interstitial ad, video ad, and more.  Here is how the Ad network works:  Things to look when deciding the Ad Network for - Publishers and Advertisers  Campaign Types - Adnetwork  CPL, CPS, CPI together they are also mentioned as CPA (Cost Per Action), which is the absolute performance-based model.  Popular Ad network for mobile app promotions  There are a plethora of Ad networks available for mobile marketing, but before you jump on the bandwagon, you need to prioritize the purpose. You need to decide whether to use these networks as an advertiser to promote your own app or as a publisher to monetize your app by selling ads.  Here is the list of some popular Ad network for mobile app promotions:  1)   AdMob brings together best-in-class technology in a single platform. Through Admob, advertisers can buy space on other apps to generate more brand awareness, clicks, and sales. Their high CPM and best fill rates make them one of the most popular Ad networks. The platform supports cross-selling to your existing users. You can use AdMob to promote your apps for free by making deals with partner apps, or you can set up paid campaigns.   Campaign Type: CPC, CPM, CPI  Supported Ad Formats: Interstitial, Native, Trueview, Banner, Lightbox, Video  Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8  Minimum Payout: $100   2)   It is one of the leading mobile app gaming audience platforms in the industry. Over 3000 games utilize its SDK. Video advertising can be run on CPI, CPC, CPCV. It allows us to map the performance of app promotion through its rich analytics like the number of clicks, CTR, the number of installations, write-off of funds from the account, and videos viewed.   Campaign Type: CPCV, CPI  Supported Ad Format: Offerwall, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $75   3)  The “rewarded video” feature in Unity is more engaging than any other online advertising format. The best part of using unity is that If the Unity engine is already used in apps, there is no need for adding the SDK.   Campaign Type: CPC, CPI, CPCV  Supported Ad format: Videos – Rewarded and Non-Rewarded  Supported Platforms: iOS, Android  Minimum Payout: $100    4)  The company has released its new SDK version 4, which is known for its exclusive instant-play HD video technology and proprietary rich media formats. The playable ad can be displayed anywhere within your application. They also have a feature called “Core” – it uses artificial intelligence to optimize the advertising campaigns automatically. Their video ad is trusted by the world’s top gaming and non-gaming publishers, especially after receiving the award for “Best Mobile Ad Network” 2019 By AdWeek Readers.   Campaign Type: CPCV, CPI, CPM  Supported Ad Format: Banner, Native, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $100    5)  Its mobile advertising technology platform has improvised the user acquisition strategy by combining data from other tracking platforms. It enables developers to find the users for their applications. Their rewarded video ads and offer wall encourage users for in-app purchases.   Campaign Type: CPCV, CPI  Supported Ad Format: Offerwall, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $100    6)  It has incorporated advanced demographic, geographic, and contextual targeting technology, which allows users to target audiences on a broad spectrum. Leadbolt’s strong anti-fraud algorithm provides the highest levels of protection and detects traffic abnormalities. It immunes ad campaigns against ad- frauds like ad stacking, faked postbacks, attribution fraud, deceiving users to click on ads, and so on.   Campaign Type: CPC, CPI, CPM  Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video  Supported Platform: Android, iOS  Minimum Payout: $100    7)  It is a great platform for both app ad publishers and advertisers. The Smaato Publisher Platform (SPX) is a real-time bidding ad exchange program where super auctions are generated. It evaluates the best available demand source for impressions in order to maximize yield on an impression-by-impression foundation. Whereas, Smaato Demand Platform (SDX) is a platform for advertisers and demand partners aiming for advanced traffic targeting optimization.   Campaign Type: CPC, CPI, CPM, CPCV  Supported Ad format: Video ads, interstitial ads, banner ads, interactive ads, and rewarded ads.  Supported Platforms: iOS, Android  Minimum Payout: $100    8)   Mobusi has a more advanced campaign for advertisers called cost-per-engagement (CPE). Unlike traditional CPC/CPM and CPI, the advertiser will be charged only if the user takes action and not just clicks. Their advanced fraud system also ensures that all impressions and acquired users are real humans and not bots. The Mobusi ad network creates more transparency between the user and the advertiser, helping them to reach the maximum audience.   Campaign Type: CPE, CPC, CPI, CPL, CPM  Supported Ad format: Banners, Interstitial, Pop up, Redirect, Rich Media, Video ads  Supported Platforms: Android, IOS, Mobile Web, Windows Phone  Minimum Payout: € 100   Finding the right ad network for your app promotion is not an easy task. Even if you have one, you need to keep adjusting your ad campaign strategy. Openxcell reckons that a strong customer relationship is key to rapid mobile app promotion. The only way to achieve this through Ad Network is “retargeting campaigns' ' and “working with emerging Ad Network platforms.”
The force that drives your business to the customer’s door-step has recently become more efficient in its operation. The force is called “Marketing”. No, not just any marketing but Mobile Marketing. And it has changed in a significant way: from being revenue-centric to customer-specific.   It has ensured the concentrated efforts of marketers don’t go wasted, and customers see the ads they want to see. It is estimated that by 2021 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion.  Acknowledging the above statistics, Openxcell proposes a systemic approach towards mobile ad marketing. In the fast-emerging mobile market, your ad can bring value to the brand only if it seamlessly reaches the target audience, and this can be achieved only by the combination of a right Ad Network channel and a robust marketing team. The mobile marketing revolves around three roles- Adnetwork, Ad publisher, and Ad marketers. But before we delve into these, let's see various mobile marketing strategies.   App-based marketing  In-game mobile marketing  QR codes (direct you to the download page of the app once QR code get scanned)  Location-based marketing  Mobile search ads  Mobile image ads  Mobile SMS   How does the mobile Ad Network work?   Any app or website which can show an ad on its page is a publisher  Any person/agency looking to run ads on this app/website is an advertiser   In the past, the advertiser would pay the publisher directly to advertise their product to the user base. However, as the number of apps and publishers rose, it became unmanageable and challenging to track each ad individually. This is where the Ad network kicked in.  Adnetwork acts like a bridge between the ad publishers and advertisers. Ad Network gives full control over the price levels of your ads, placements, and targeting options. It gives liberty to advertisers to display ads on a particular area of the screen, where it can be viewed by maximum users. In technical terms, this area is known as “Ad inventory”.  ( Image Source:izooto.com) ** For some of you this term might be new “ad inventory”. Ad inventory is the total amount of space that a publisher has available for advertisements.  However, there is a particular procedure through which the entire buying and selling of Ad inventory ( Ad space) take place.  The buying and selling of ad space are executed through software known as SSP and DSP, and between them sits the Ad exchange. Ad exchange works as a shared container, where Ad inventory is placed and picked. To access “Ad exchange” advertisers use DSP, while publishers use SSP.  ( Image source: Subex.com)   DSP is used by advertisers (brands and agencies) to purchase advertising (display, native, video, mobile, social, and search ads) in an automated way.  Publishers use SSP. It allows a publisher to sell digital ad impressions to brands and agencies via automated auctions.   One can display mobile ads in many different ways, as an in-app ad, interstitial ad, video ad, and more.  Here is how the Ad network works:  Things to look when deciding the Ad Network for - Publishers and Advertisers  Campaign Types - Adnetwork  CPL, CPS, CPI together they are also mentioned as CPA (Cost Per Action), which is the absolute performance-based model.  Popular Ad network for mobile app promotions  There are a plethora of Ad networks available for mobile marketing, but before you jump on the bandwagon, you need to prioritize the purpose. You need to decide whether to use these networks as an advertiser to promote your own app or as a publisher to monetize your app by selling ads.  Here is the list of some popular Ad network for mobile app promotions:  1)   AdMob brings together best-in-class technology in a single platform. Through Admob, advertisers can buy space on other apps to generate more brand awareness, clicks, and sales. Their high CPM and best fill rates make them one of the most popular Ad networks. The platform supports cross-selling to your existing users. You can use AdMob to promote your apps for free by making deals with partner apps, or you can set up paid campaigns.   Campaign Type: CPC, CPM, CPI  Supported Ad Formats: Interstitial, Native, Trueview, Banner, Lightbox, Video  Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8  Minimum Payout: $100   2)   It is one of the leading mobile app gaming audience platforms in the industry. Over 3000 games utilize its SDK. Video advertising can be run on CPI, CPC, CPCV. It allows us to map the performance of app promotion through its rich analytics like the number of clicks, CTR, the number of installations, write-off of funds from the account, and videos viewed.   Campaign Type: CPCV, CPI  Supported Ad Format: Offerwall, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $75   3)  The “rewarded video” feature in Unity is more engaging than any other online advertising format. The best part of using unity is that If the Unity engine is already used in apps, there is no need for adding the SDK.   Campaign Type: CPC, CPI, CPCV  Supported Ad format: Videos – Rewarded and Non-Rewarded  Supported Platforms: iOS, Android  Minimum Payout: $100    4)  The company has released its new SDK version 4, which is known for its exclusive instant-play HD video technology and proprietary rich media formats. The playable ad can be displayed anywhere within your application. They also have a feature called “Core” – it uses artificial intelligence to optimize the advertising campaigns automatically. Their video ad is trusted by the world’s top gaming and non-gaming publishers, especially after receiving the award for “Best Mobile Ad Network” 2019 By AdWeek Readers.   Campaign Type: CPCV, CPI, CPM  Supported Ad Format: Banner, Native, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $100    5)  Its mobile advertising technology platform has improvised the user acquisition strategy by combining data from other tracking platforms. It enables developers to find the users for their applications. Their rewarded video ads and offer wall encourage users for in-app purchases.   Campaign Type: CPCV, CPI  Supported Ad Format: Offerwall, Video, Interstitial  Supported Platform: iOS, Android, Unity, Air  Minimum Payout: $100    6)  It has incorporated advanced demographic, geographic, and contextual targeting technology, which allows users to target audiences on a broad spectrum. Leadbolt’s strong anti-fraud algorithm provides the highest levels of protection and detects traffic abnormalities. It immunes ad campaigns against ad- frauds like ad stacking, faked postbacks, attribution fraud, deceiving users to click on ads, and so on.   Campaign Type: CPC, CPI, CPM  Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video  Supported Platform: Android, iOS  Minimum Payout: $100    7)  It is a great platform for both app ad publishers and advertisers. The Smaato Publisher Platform (SPX) is a real-time bidding ad exchange program where super auctions are generated. It evaluates the best available demand source for impressions in order to maximize yield on an impression-by-impression foundation. Whereas, Smaato Demand Platform (SDX) is a platform for advertisers and demand partners aiming for advanced traffic targeting optimization.   Campaign Type: CPC, CPI, CPM, CPCV  Supported Ad format: Video ads, interstitial ads, banner ads, interactive ads, and rewarded ads.  Supported Platforms: iOS, Android  Minimum Payout: $100    8)   Mobusi has a more advanced campaign for advertisers called cost-per-engagement (CPE). Unlike traditional CPC/CPM and CPI, the advertiser will be charged only if the user takes action and not just clicks. Their advanced fraud system also ensures that all impressions and acquired users are real humans and not bots. The Mobusi ad network creates more transparency between the user and the advertiser, helping them to reach the maximum audience.   Campaign Type: CPE, CPC, CPI, CPL, CPM  Supported Ad format: Banners, Interstitial, Pop up, Redirect, Rich Media, Video ads  Supported Platforms: Android, IOS, Mobile Web, Windows Phone  Minimum Payout: € 100   Finding the right ad network for your app promotion is not an easy task. Even if you have one, you need to keep adjusting your ad campaign strategy. Openxcell reckons that a strong customer relationship is key to rapid mobile app promotion. The only way to achieve this through Ad Network is “retargeting campaigns' ' and “working with emerging Ad Network platforms.”

The force that drives your business to the customer’s door-step has recently become more efficient in its operation. The force is called “Marketing”. No, not just any marketing but Mobile Marketing. And it has changed in a significant way: from being revenue-centric to customer-specific.  

It has ensured the concentrated efforts of marketers don’t go wasted, and customers see the ads they want to see. It is estimated that by 2021 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion. 

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Acknowledging the above statistics, Openxcell proposes a systemic approach towards mobile ad marketing. In the fast-emerging mobile market, your ad can bring value to the brand only if it seamlessly reaches the target audience, and this can be achieved only by the combination of a right Ad Network channel and a robust marketing team.

The mobile marketing revolves around three roles- Adnetwork, Ad publisher, and Ad marketers. But before we delve into these, let's see various mobile marketing strategies.  

  • App-based marketing 
  • In-game mobile marketing 
  • QR codes (direct you to the download page of the app once QR code get scanned) 
  • Location-based marketing 
  • Mobile search ads 
  • Mobile image ads 
  • Mobile SMS  

How does the mobile Ad Network work?  

  • Any app or website which can show an ad on its page is a publisher 
  • Any person/agency looking to run ads on this app/website is an advertiser  

In the past, the advertiser would pay the publisher directly to advertise their product to the user base. However, as the number of apps and publishers rose, it became unmanageable and challenging to track each ad individually. This is where the Ad network kicked in. 

Adnetwork acts like a bridge between the ad publishers and advertisers. Ad Network gives full control over the price levels of your ads, placements, and targeting options. It gives liberty to advertisers to display ads on a particular area of the screen, where it can be viewed by maximum users. In technical terms, this area is known as “Ad inventory”

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( Image Source:izooto.com) ** For some of you this term might be new “ad inventory”. Ad inventory is the total amount of space that a publisher has available for advertisements. 

However, there is a particular procedure through which the entire buying and selling of Ad inventory ( Ad space) take place. 

The buying and selling of ad space are executed through software known as SSP and DSP, and between them sits the Ad exchange. Ad exchange works as a shared container, where Ad inventory is placed and picked. To access “Ad exchange” advertisers use DSP, while publishers use SSP. 

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( Image source: Subex.com)  

  • DSP is used by advertisers (brands and agencies) to purchase advertising (display, native, video, mobile, social, and search ads) in an automated way. 
  • Publishers use SSP. It allows a publisher to sell digital ad impressions to brands and agencies via automated auctions.  

One can display mobile ads in many different ways, as an in-app ad, interstitial ad, video ad, and more. 

Here is how the Ad network works

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Things to look when deciding the Ad Network for - Publishers and Advertisers 

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Campaign Types - Adnetwork 

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CPL, CPS, CPI together they are also mentioned as CPA (Cost Per Action), which is the absolute performance-based model. 

Popular Ad network for mobile app promotions 

There are a plethora of Ad networks available for mobile marketing, but before you jump on the bandwagon, you need to prioritize the purpose. You need to decide whether to use these networks as an advertiser to promote your own app or as a publisher to monetize your app by selling ads. 

Here is the list of some popular Ad network for mobile app promotions: 

1)  

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AdMob brings together best-in-class technology in a single platform. Through Admob, advertisers can buy space on other apps to generate more brand awareness, clicks, and sales. Their high CPM and best fill rates make them one of the most popular Ad networks. The platform supports cross-selling to your existing users. You can use AdMob to promote your apps for free by making deals with partner apps, or you can set up paid campaigns.  

  • Campaign Type: CPC, CPM, CPI 
  • Supported Ad Formats: Interstitial, Native, Trueview, Banner, Lightbox, Video 
  • Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8 
  • Minimum Payout: $100  

2)  

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It is one of the leading mobile app gaming audience platforms in the industry. Over 3000 games utilize its SDK. Video advertising can be run on CPI, CPC, CPCV. It allows us to map the performance of app promotion through its rich analytics like the number of clicks, CTR, the number of installations, write-off of funds from the account, and videos viewed.  

  • Campaign Type: CPCV, CPI 
  • Supported Ad Format: Offerwall, Video, Interstitial 
  • Supported Platform: iOS, Android, Unity, Air 
  • Minimum Payout: $75  

3) 

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The “rewarded video” feature in Unity is more engaging than any other online advertising format. The best part of using unity is that If the Unity engine is already used in apps, there is no need for adding the SDK.  

  • Campaign Type: CPC, CPI, CPCV 
  • Supported Ad format: Videos – Rewarded and Non-Rewarded 
  • Supported Platforms: iOS, Android 
  • Minimum Payout: $100   

4) 

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The company has released its new SDK version 4, which is known for its exclusive instant-play HD video technology and proprietary rich media formats. The playable ad can be displayed anywhere within your application. They also have a feature called “Core” – it uses artificial intelligence to optimize the advertising campaigns automatically. Their video ad is trusted by the world’s top gaming and non-gaming publishers, especially after receiving the award for “Best Mobile Ad Network” 2019 By AdWeek Readers.  

  • Campaign Type: CPCV, CPI, CPM 
  • Supported Ad Format: Banner, Native, Video, Interstitial 
  • Supported Platform: iOS, Android, Unity, Air 
  • Minimum Payout: $100   

5) 

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Its mobile advertising technology platform has improvised the user acquisition strategy by combining data from other tracking platforms. It enables developers to find the users for their applications. Their rewarded video ads and offer wall encourage users for in-app purchases.  

  • Campaign Type: CPCV, CPI 
  • Supported Ad Format: Offerwall, Video, Interstitial 
  • Supported Platform: iOS, Android, Unity, Air 
  • Minimum Payout: $100   

6) 

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It has incorporated advanced demographic, geographic, and contextual targeting technology, which allows users to target audiences on a broad spectrum. Leadbolt’s strong anti-fraud algorithm provides the highest levels of protection and detects traffic abnormalities. It immunes ad campaigns against ad- frauds like ad stacking, faked postbacks, attribution fraud, deceiving users to click on ads, and so on.  

  • Campaign Type: CPC, CPI, CPM 
  • Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video 
  • Supported Platform: Android, iOS 
  • Minimum Payout: $100   

7) 

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It is a great platform for both app ad publishers and advertisers. The Smaato Publisher Platform (SPX) is a real-time bidding ad exchange program where super auctions are generated. It evaluates the best available demand source for impressions in order to maximize yield on an impression-by-impression foundation. Whereas, Smaato Demand Platform (SDX) is a platform for advertisers and demand partners aiming for advanced traffic targeting optimization.  

  • Campaign Type: CPC, CPI, CPM, CPCV 
  • Supported Ad format: Video ads, interstitial ads, banner ads, interactive ads, and rewarded ads. 
  • Supported Platforms: iOS, Android 
  • Minimum Payout: $100   

8)  

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Mobusi has a more advanced campaign for advertisers called cost-per-engagement (CPE). Unlike traditional CPC/CPM and CPI, the advertiser will be charged only if the user takes action and not just clicks. Their advanced fraud system also ensures that all impressions and acquired users are real humans and not bots. The Mobusi ad network creates more transparency between the user and the advertiser, helping them to reach the maximum audience.  

  • Campaign Type: CPE, CPC, CPI, CPL, CPM 
  • Supported Ad format: Banners, Interstitial, Pop up, Redirect, Rich Media, Video ads 
  • Supported Platforms: Android, IOS, Mobile Web, Windows Phone 
  • Minimum Payout: € 100  

Finding the right ad network for your app promotion is not an easy task. Even if you have one, you need to keep adjusting your ad campaign strategy. Openxcell reckons that a strong customer relationship is key to rapid mobile app promotion. The only way to achieve this through Ad Network is “retargeting campaigns' ' and “working with emerging Ad Network platforms.

This is a tricky question and requires a well-thought-out and comprehensive answer. The first thing you need to understand is that: mobile applications aren’t really making your business easier. Instead, they are making your business user-friendly, scalable, and profitable.  Okay, let’s differentiate two business approaches in terms of mobile application:   Companion application - In this case, the mobile app helps you to get near the central business stream. For instance, in a retail branch, a mobile app can help to ease the user interaction process. These types of apps support your main business activities and increase your client base and retention.  Standalone application - these are entirely developed to evolve as business units. They definitely had an operational background but weren’t intended to replicate the already working system. Typical examples of such apps will be Uber, Instagram, TikTok, etc.   Today, people are using their phones more than ever. Thus, by taking advantage of mobile applications, your business stands to benefit from the following:   Increased user retention - It’s a fact that nowadays people spend more time on their phones more than on their computers. It’s also for a fact that today people prefer to work with businesses that have optimized apps to visiting websites. This is because apps are more accessible and interactive than a traditional site. With mobile applications, you are connected to your customers 24/7. You can quickly notify your user that there is a new item available in the store, or let them know of new discount programs. As a result, it becomes easier to introduce interactive programs that keep your customers engaged with your business. A good typical example is Star Buck’s Star Point System, which rewards customers for purchasing items through the app. Because everyone wants to get rewards, customers will choose to skip a side street coffee shop and go to Starbucks, where they are getting more than just coffee.  Agile app functionality - If your business runs in a multinational context, sometimes you need to adjust your app accordingly. You will find that this is easy to achieve this using a mobile app rather than a traditional website. Mobile apps will forever remain more agile. Here we are talking not only about localization stuff but also about rolling out different features for different markets.  Obtain a vast dataset for analysis - Talk about customer behavior analysis; mobile apps are your best shot. Leveraging mobile apps, you will be able to track user events and behavior, easily implement techniques like A/B testing and partial roll-up of the app. Furthermore, it’s much easier to gather a big amount of data and analyze it using a mobile app. This data can help you to optimize literally everything—from app business flows to content fulfillment.  Gain profit from built-in sensors - Every modern device has a bunch of sensors, which you can leverage for your own business needs. For instance, today’s most mobile apps get access to the user’s location. Therefore you can send the user a notification that there is a store or restaurant nearby where they can spend their time or get a discount. The app can now easily guide your user to the needed point. Tasks that could be achieved with sensors and other hardware can all now be achieved with a simple tap on a smartphone.   The list of benefits from using mobile apps goes on and on. It’s important that you carefully evaluate your mobile strategy in order to create a flawless user experience. A bad mobile app, UI/UX is just as bad as a traditional slow-loading website. I would say you need to go incrementally. Every case is independent and should be adequately analyzed. The best way is to have a few sessions with a Business Analyst and System Architect and from their insights, compile a specification document or PRD.  To sum up - there is no generic pattern, but mobile will bring great benefits to your product.
This is a tricky question and requires a well-thought-out and comprehensive answer. The first thing you need to understand is that: mobile applications aren’t really making your business easier. Instead, they are making your business user-friendly, scalable, and profitable.  Okay, let’s differentiate two business approaches in terms of mobile application:   Companion application - In this case, the mobile app helps you to get near the central business stream. For instance, in a retail branch, a mobile app can help to ease the user interaction process. These types of apps support your main business activities and increase your client base and retention.  Standalone application - these are entirely developed to evolve as business units. They definitely had an operational background but weren’t intended to replicate the already working system. Typical examples of such apps will be Uber, Instagram, TikTok, etc.   Today, people are using their phones more than ever. Thus, by taking advantage of mobile applications, your business stands to benefit from the following:   Increased user retention - It’s a fact that nowadays people spend more time on their phones more than on their computers. It’s also for a fact that today people prefer to work with businesses that have optimized apps to visiting websites. This is because apps are more accessible and interactive than a traditional site. With mobile applications, you are connected to your customers 24/7. You can quickly notify your user that there is a new item available in the store, or let them know of new discount programs. As a result, it becomes easier to introduce interactive programs that keep your customers engaged with your business. A good typical example is Star Buck’s Star Point System, which rewards customers for purchasing items through the app. Because everyone wants to get rewards, customers will choose to skip a side street coffee shop and go to Starbucks, where they are getting more than just coffee.  Agile app functionality - If your business runs in a multinational context, sometimes you need to adjust your app accordingly. You will find that this is easy to achieve this using a mobile app rather than a traditional website. Mobile apps will forever remain more agile. Here we are talking not only about localization stuff but also about rolling out different features for different markets.  Obtain a vast dataset for analysis - Talk about customer behavior analysis; mobile apps are your best shot. Leveraging mobile apps, you will be able to track user events and behavior, easily implement techniques like A/B testing and partial roll-up of the app. Furthermore, it’s much easier to gather a big amount of data and analyze it using a mobile app. This data can help you to optimize literally everything—from app business flows to content fulfillment.  Gain profit from built-in sensors - Every modern device has a bunch of sensors, which you can leverage for your own business needs. For instance, today’s most mobile apps get access to the user’s location. Therefore you can send the user a notification that there is a store or restaurant nearby where they can spend their time or get a discount. The app can now easily guide your user to the needed point. Tasks that could be achieved with sensors and other hardware can all now be achieved with a simple tap on a smartphone.   The list of benefits from using mobile apps goes on and on. It’s important that you carefully evaluate your mobile strategy in order to create a flawless user experience. A bad mobile app, UI/UX is just as bad as a traditional slow-loading website. I would say you need to go incrementally. Every case is independent and should be adequately analyzed. The best way is to have a few sessions with a Business Analyst and System Architect and from their insights, compile a specification document or PRD.  To sum up - there is no generic pattern, but mobile will bring great benefits to your product.

This is a tricky question and requires a well-thought-out and comprehensive answer. The first thing you need to understand is that: mobile applications aren’t really making your business easier. Instead, they are making your business user-friendly, scalable, and profitable. 

Okay, let’s differentiate two business approaches in terms of mobile application:  

  • Companion application - In this case, the mobile app helps you to get near the central business stream. For instance, in a retail branch, a mobile app can help to ease the user interaction process. These types of apps support your main business activities and increase your client base and retention. 
  • Standalone application - these are entirely developed to evolve as business units. They definitely had an operational background but weren’t intended to replicate the already working system. Typical examples of such apps will be Uber, Instagram, TikTok, etc.  

Today, people are using their phones more than ever. Thus, by taking advantage of mobile applications, your business stands to benefit from the following:  

  • Increased user retention - It’s a fact that nowadays people spend more time on their phones more than on their computers. It’s also for a fact that today people prefer to work with businesses that have optimized apps to visiting websites. This is because apps are more accessible and interactive than a traditional site. With mobile applications, you are connected to your customers 24/7. You can quickly notify your user that there is a new item available in the store, or let them know of new discount programs. As a result, it becomes easier to introduce interactive programs that keep your customers engaged with your business. A good typical example is Star Buck’s Star Point System, which rewards customers for purchasing items through the app. Because everyone wants to get rewards, customers will choose to skip a side street coffee shop and go to Starbucks, where they are getting more than just coffee. 
  • Agile app functionality - If your business runs in a multinational context, sometimes you need to adjust your app accordingly. You will find that this is easy to achieve this using a mobile app rather than a traditional website. Mobile apps will forever remain more agile. Here we are talking not only about localization stuff but also about rolling out different features for different markets. 
  • Obtain a vast dataset for analysis - Talk about customer behavior analysis; mobile apps are your best shot. Leveraging mobile apps, you will be able to track user events and behavior, easily implement techniques like A/B testing and partial roll-up of the app. Furthermore, it’s much easier to gather a big amount of data and analyze it using a mobile app. This data can help you to optimize literally everything—from app business flows to content fulfillment. 
  • Gain profit from built-in sensors - Every modern device has a bunch of sensors, which you can leverage for your own business needs. For instance, today’s most mobile apps get access to the user’s location. Therefore you can send the user a notification that there is a store or restaurant nearby where they can spend their time or get a discount. The app can now easily guide your user to the needed point. Tasks that could be achieved with sensors and other hardware can all now be achieved with a simple tap on a smartphone.  

The list of benefits from using mobile apps goes on and on. It’s important that you carefully evaluate your mobile strategy in order to create a flawless user experience. A bad mobile app, UI/UX is just as bad as a traditional slow-loading website. I would say you need to go incrementally. Every case is independent and should be adequately analyzed. The best way is to have a few sessions with a Business Analyst and System Architect and from their insights, compile a specification document or PRD. 

To sum up - there is no generic pattern, but mobile will bring great benefits to your product.

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