Amoniac OU

Lindström is an international textile service company with 3.5K employees worldwide headquartered in Helsinki, Finland.

A proof of concept of the Enterprise Resource Planning system aimed at checking the possibility of moving to a new ERP system and learning the approximate cost of such transition and new system support.

The current ERP system of the Lindström company was demonstrating low performance since it based on outdated technologies.

The concept of the new ERP system has proved that it is possible to move from the current ERP system at the expense of backend and frontend reengineering and migration to another database.

The delivered ERP concept provides the same functions as the old system but solves the problem of the slow hulking interface owing to the latest technologies use. The concept monitors the flows of material, financial and human resources within the company. It has separate user-friendly interfaces for logistics, accounting, and production and works both in a browser and on a desktop.

The suggested concept could have solved the customer’s problems and made the system faster and more secure. But the transition needed substantial software update which was impossible at that moment.

Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, which brought the innovations into B2B advertising.

The Natify web application is a paid media platform for publishing sponsored content through programmatic technology. It was designed for B2B enterprises that employ Account-Based Marketing.

Traditional methods of inbound marketing in the B2B market demonstrate low efficiency at a high cost since the content is shown to audiences that maybe not interested in it. On the contrary, ABM is aimed at the clearly defined set of targeted accounts.

The Natify app delivers personalized advertising content directly to those accounts by means of the machine learning algorithms and the sponsored content widget, thereby enhancing the engagement level greatly.

A B2B enterprise connects to the Natify platform, loads personalized text or video content, and sets targeting parameters. When a prospect loads his favorite site, Natify defines his interests and the buyer journey stage and shows him an adjusted article or video via the widget. Thus, decision-makers of the key accounts get the right content at the right time. Content engagement is measured directly within the media, and the statistics are delivered to integrated automated marketing ecosystems.

Natify covers 80% key accounts during the first year of employment and helps acquire high-value customers faster and cheaper: owing to cost-per-engagement billing online marketing ROI increases up to 10 times.