It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store). However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads. For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO. ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here. What is the mobile app store optimization? App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store. ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers. Objective of ASO= Traffic + Conversion Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO. ( Image source: appradar.com) Key elements for App Store Optimization Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store) ( image source: Quora.com) Techniques to optimize app store Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO. App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language. Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions. App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis. App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features. Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings. Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name. App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store. “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store. Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds. App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users. Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts. Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value. App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.
It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store). However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads. For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO. ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here. What is the mobile app store optimization? App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store. ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers. Objective of ASO= Traffic + Conversion Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO. ( Image source: appradar.com) Key elements for App Store Optimization Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store) ( image source: Quora.com) Techniques to optimize app store Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO. App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language. Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions. App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis. App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features. Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings. Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name. App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store. “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store. Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds. App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users. Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts. Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value. App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.
It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).
However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.
For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.
ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.
What is the mobile app store optimization?
App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.
ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.
Objective of ASO= Traffic + Conversion
Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.
( Image source: appradar.com)
Key elements for App Store Optimization
Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)
( image source: Quora.com)
Techniques to optimize app store
- Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.
- App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.
- Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.
- App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.
- App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.
- Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.
- Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.
- App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.
- “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.
- Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.
- App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.
- Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.
- Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.
- App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.
