Blue Label Labs

A Google/Alphabet company, tasked with solving problems and modernizing urban life.

Blue Label Labs helped the Sidewalk Labs team to create a web-based generative design tool to help urban planners help generate millions of planning scenarios—and identify options that best reflect local priorities.

It analyses a diverse array of design permutations for urban planners to consider, taking into account trade-offs like daylight versus density and sunlight versus shadows.

We partnered with Sidewalk Labs’ internal back-end team to produce the front-end web experience for this platform.

The Blue Label Labs team partnered with the Bloomberg back-end development teams to give the Bloomberg News app its first full design & front-end development refresh in years.

The Bloomberg News team provided an updated set of APIs, under our direction, to tap into their pre-existing, universal CMS, while we managed the re-design of the app from the ground up.

We followed our typical Agile processes to move screens and features into development as soon as they were ready—and well-before the app was fully designed.

Blue Label Labs is the exclusive provider of strategy, design and development services to all of iHeart Media’s Premiere personalities and properties—including 2 of the top 10 most listened to radio shows/personalities in the country.

Our work to re-imagine, re-design and re-develop these apps has led to a 10X per month increase in subscription conversions.

We’ve also launched on AppleTV and a set of CarPlay & Android Auto apps for their properties.