Boost

We make apps your customers love to use.

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About Boost
We are a team of technology professionals designing and building web and mobile apps from our office in central Wellington. We love thinking, collaborating and creating with clients who, like us, want to make New Zealand a better place.
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New Zealand
Boost
We make apps your customers love to use.
0.00/5 (0 Reviews)
4 Questions
At this very moment when EdTech industry is on the rise, each entrepreneur should take extraordinary steps to be competitive.So for sure, if you have an idea in mind, you should act fast, but wisely. For that just a random freelancer might not be enough. It might be better to get help from a team of experienced developers who have already developed educational projects for educational institutions.So when choosing the best match for your project consider searching through the portfolio of the software development company. Each respectable IT firm has interesting case studies of what has been developed in the past. It might look like this (just scroll down a little bit) or it may be placed on some specific platforms like our 3D models from the educational Next-Gen Science project - see the models here.But besides portfolio, you should think about certain things while choosing the best technology partner who can back you up with relevant technical expertise, while letting you focus on core business needs and vision.The right partnership will be key to your future scale and success. So, cost aside, you want to find someone whose values and vision align with yours.Some of these traits include: CommunicationExpertiseTransparencyCommitmentPricingTestimonialsCheck out what goes into each point and which essential matters should be thought through before the final decision in our special eBook!Be sure to check all the points to find the team that will understand your priorities, build a solid, high-quality product for you, support you all the way through and bring your business to the next level!
At this very moment when EdTech industry is on the rise, each entrepreneur should take extraordinary steps to be competitive.So for sure, if you have an idea in mind, you should act fast, but wisely. For that just a random freelancer might not be enough. It might be better to get help from a team of experienced developers who have already developed educational projects for educational institutions.So when choosing the best match for your project consider searching through the portfolio of the software development company. Each respectable IT firm has interesting case studies of what has been developed in the past. It might look like this (just scroll down a little bit) or it may be placed on some specific platforms like our 3D models from the educational Next-Gen Science project - see the models here.But besides portfolio, you should think about certain things while choosing the best technology partner who can back you up with relevant technical expertise, while letting you focus on core business needs and vision.The right partnership will be key to your future scale and success. So, cost aside, you want to find someone whose values and vision align with yours.Some of these traits include: CommunicationExpertiseTransparencyCommitmentPricingTestimonialsCheck out what goes into each point and which essential matters should be thought through before the final decision in our special eBook!Be sure to check all the points to find the team that will understand your priorities, build a solid, high-quality product for you, support you all the way through and bring your business to the next level!

At this very moment when EdTech industry is on the rise, each entrepreneur should take extraordinary steps to be competitive.

So for sure, if you have an idea in mind, you should act fast, but wisely. For that just a random freelancer might not be enough. It might be better to get help from a team of experienced developers who have already developed educational projects for educational institutions.

So when choosing the best match for your project consider searching through the portfolio of the software development company. Each respectable IT firm has interesting case studies of what has been developed in the past. It might look like this (just scroll down a little bit) or it may be placed on some specific platforms like our 3D models from the educational Next-Gen Science project - see the models here.

But besides portfolio, you should think about certain things while choosing the best technology partner who can back you up with relevant technical expertise, while letting you focus on core business needs and vision.

The right partnership will be key to your future scale and success. So, cost aside, you want to find someone whose values and vision align with yours.

The right technical partner possess traits such as communication, expertise, transparenncy, committment, pricing, and testimonials.

Some of these traits include: 

  • Communication
  • Expertise
  • Transparency
  • Commitment
  • Pricing
  • Testimonials

Check out what goes into each point and which essential matters should be thought through before the final decision in our special eBook!

Be sure to check all the points to find the team that will understand your priorities, build a solid, high-quality product for you, support you all the way through and bring your business to the next level!

Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:1. Social MediaSocial media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.Social Media ToolsSprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.2. Paid MediaPaid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.Paid Media ToolsSpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.3. SEOSEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.SEO ToolsWhen discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.4. Content MarketingContent marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.Content Marketing ToolsBuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.5. ReportingQuality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. Reporting ToolsMost tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. Last Words:All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.
Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:1. Social MediaSocial media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.Social Media ToolsSprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.2. Paid MediaPaid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.Paid Media ToolsSpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.3. SEOSEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.SEO ToolsWhen discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.4. Content MarketingContent marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.Content Marketing ToolsBuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.5. ReportingQuality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. Reporting ToolsMost tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. Last Words:All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.

Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:

1. Social Media

Social media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.

  • Social Media Tools

Sprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.

2. Paid Media

Paid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.

  • Paid Media Tools

SpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.

3. SEO

SEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.

  • SEO Tools

When discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.

4. Content Marketing

Content marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.

  • Content Marketing Tools

BuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.

5. Reporting

Quality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. 

  • Reporting Tools

Most tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. 

Last Words:

All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.
Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. 

Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. 

Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. 

Will Image Optimization Boost your Website Traffic?

It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.

An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.

Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. 

If your business majorly relies on photography, then focusing on image optimization makes sense. 

What are the factors that influence Image Optimization to the most?

There are a number of factors that influence the rankings of your website images so strongly. These factors are: 

  • Discoverability, indexing, and crawling ability of the images.
  • The topical relevance of the page.
  • Image captions, attribute, popularity, and loading time.
  • The authority of the page where images are placed.
  • The schema used to communicate context.
  • Tools that help in analyzing the potentials of image optimization.

How optimizing images can boost your website traffic and ranking?

You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.

  1. Name your images appropriately.
  2. Use descriptive ‘alt-text’ and captions.
  3. GIF, JPEG, or PNG, select the best suitable file type.
  4. Resize images in line with the site dimensions.
  5. Decrease your image’s file size.
  6. Create the image sitemap for your site.
  7. Use appropriate vector graphics wherever needed.
  8. Serve responsive images.
  9. Utilize schema markup for the products, recipes, and videos.
  10. Consider the slow loading of the images.
  11. Leverage browser caching.
  12. Use a CDN.

Now, the bonus tip is to recover ‘link equity’ from the image backlinks.

Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

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Contact information
nz
Boost
Level 5, 57-59 Courtenay Place, Te Aro, Wellington, 6011, Wellington, Wellington 6011
New Zealand
64-4-939-0062
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