Boost

We make apps your customers love to use.

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About Boost
We are a team of technology professionals designing and building web and mobile apps from our office in central Wellington. We love thinking, collaborating and creating with clients who, like us, want to make New Zealand a better place.
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New Zealand
Boost
We make apps your customers love to use.
0.00/5 (0 Reviews)
7 Questions
E-commerce business is becoming more challenging and competitive each day with the exponential growth of rivals. Entrepreneurs need to leave no stone unturned to accelerate the revenue growth and scale the business. Business is all about broadening the scope and placing your offerings such as goods and services before prospective clients. Marketing campaigns can be beneficial for your brand, but you require to exploit all the tools available to boost your sales possibilities. Price comparison engine is a vertical search engine deployed on e-commerce websites which collects multiple data points. From pricing, retailer information to product description with social proof, everything is collectively shown on a single result page in response to visitor’s search query. It facilitates shoppers to make informed decisions by choosing the merchant ad product that provides the best value for their money. Nowadays, there are multitude of price comparison engines available online that can be quite confusing as to which one is the best to boost e-commerce sales. This is especially so if you're not too tech savvy and don't understand how certain products are. Here are some of the excellent price comparison engines/websites that help you expand your reach in front of leads with high buying intent;  Google ShoppingPossibly the biggest and most influential analysis and comparison engine is Google Shopping. Items shown on Google Shopping can also be included on the regular search queries results of Google and are incorporated into Google Ads. Now, it  has also released a beta benchmarking tool on shopping ad prices to deliver a seamless shopping experience for shoppers. ShopzillaOnline shoppers love good deals and special offers, Shopzilla is one of the favorable deal finders since 1996 with millions of visitors. Its comparison engine includes millions of products, so the scope is extensive but competitiveness can be challenging. Shopzilla belongs to connexity company, it is exposed to its complete network of advertisements.BecomeIt is another price comparison pioneer enabling economical shoppers to compare prices, read reviews & ratings of items, and ultimately get the best online shopping offers and the minimum price possible.ShopSavvy It is one of the price comparison applications for mobile devices through which shoppers can conduct keyword, UPC code or scan barcodes search.  It shows prices for the same or similar products from multiple retailers. It could also inform customers about which shops have the most units available and provides a price match tool that will allow them to get the best value without searching for the product elsewhere.Final ThoughtsIn order to keep up with the ecosystem of e-commerce, companies need to explore opportunities to attract a fragmented customer base and have fast and easy results. Price comparison engines can not only be a very powerful way of growing revenue but also of keeping ahead of the rivals.So what are you waiting for? Start using such tools now to bring in more profits for your business.
E-commerce business is becoming more challenging and competitive each day with the exponential growth of rivals. Entrepreneurs need to leave no stone unturned to accelerate the revenue growth and scale the business. Business is all about broadening the scope and placing your offerings such as goods and services before prospective clients. Marketing campaigns can be beneficial for your brand, but you require to exploit all the tools available to boost your sales possibilities. Price comparison engine is a vertical search engine deployed on e-commerce websites which collects multiple data points. From pricing, retailer information to product description with social proof, everything is collectively shown on a single result page in response to visitor’s search query. It facilitates shoppers to make informed decisions by choosing the merchant ad product that provides the best value for their money. Nowadays, there are multitude of price comparison engines available online that can be quite confusing as to which one is the best to boost e-commerce sales. This is especially so if you're not too tech savvy and don't understand how certain products are. Here are some of the excellent price comparison engines/websites that help you expand your reach in front of leads with high buying intent;  Google ShoppingPossibly the biggest and most influential analysis and comparison engine is Google Shopping. Items shown on Google Shopping can also be included on the regular search queries results of Google and are incorporated into Google Ads. Now, it  has also released a beta benchmarking tool on shopping ad prices to deliver a seamless shopping experience for shoppers. ShopzillaOnline shoppers love good deals and special offers, Shopzilla is one of the favorable deal finders since 1996 with millions of visitors. Its comparison engine includes millions of products, so the scope is extensive but competitiveness can be challenging. Shopzilla belongs to connexity company, it is exposed to its complete network of advertisements.BecomeIt is another price comparison pioneer enabling economical shoppers to compare prices, read reviews & ratings of items, and ultimately get the best online shopping offers and the minimum price possible.ShopSavvy It is one of the price comparison applications for mobile devices through which shoppers can conduct keyword, UPC code or scan barcodes search.  It shows prices for the same or similar products from multiple retailers. It could also inform customers about which shops have the most units available and provides a price match tool that will allow them to get the best value without searching for the product elsewhere.Final ThoughtsIn order to keep up with the ecosystem of e-commerce, companies need to explore opportunities to attract a fragmented customer base and have fast and easy results. Price comparison engines can not only be a very powerful way of growing revenue but also of keeping ahead of the rivals.So what are you waiting for? Start using such tools now to bring in more profits for your business.

E-commerce business is becoming more challenging and competitive each day with the exponential growth of rivals. Entrepreneurs need to leave no stone unturned to accelerate the revenue growth and scale the business. Business is all about broadening the scope and placing your offerings such as goods and services before prospective clients. Marketing campaigns can be beneficial for your brand, but you require to exploit all the tools available to boost your sales possibilities

Price comparison engine is a vertical search engine deployed on e-commerce websites which collects multiple data points. From pricing, retailer information to product description with social proof, everything is collectively shown on a single result page in response to visitor’s search query. It facilitates shoppers to make informed decisions by choosing the merchant ad product that provides the best value for their money. 

Nowadays, there are multitude of price comparison engines available online that can be quite confusing as to which one is the best to boost e-commerce sales. This is especially so if you're not too tech savvy and don't understand how certain products are. 

Here are some of the excellent price comparison engines/websites that help you expand your reach in front of leads with high buying intent; 

 

Google Shopping

Possibly the biggest and most influential analysis and comparison engine is Google Shopping. Items shown on Google Shopping can also be included on the regular search queries results of Google and are incorporated into Google Ads. Now, it  has also released a beta benchmarking tool on shopping ad prices to deliver a seamless shopping experience for shoppers. 

Shopzilla

Online shoppers love good deals and special offers, Shopzilla is one of the favorable deal finders since 1996 with millions of visitors. Its comparison engine includes millions of products, so the scope is extensive but competitiveness can be challenging. Shopzilla belongs to connexity company, it is exposed to its complete network of advertisements.

Become

It is another price comparison pioneer enabling economical shoppers to compare prices, read reviews & ratings of items, and ultimately get the best online shopping offers and the minimum price possible.

ShopSavvy 

It is one of the price comparison applications for mobile devices through which shoppers can conduct keyword, UPC code or scan barcodes search.  It shows prices for the same or similar products from multiple retailers. It could also inform customers about which shops have the most units available and provides a price match tool that will allow them to get the best value without searching for the product elsewhere.

Final Thoughts

In order to keep up with the ecosystem of e-commerce, companies need to explore opportunities to attract a fragmented customer base and have fast and easy results. Price comparison engines can not only be a very powerful way of growing revenue but also of keeping ahead of the rivals.

So what are you waiting for? Start using such tools now to bring in more profits for your business.

Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:1. Social MediaSocial media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.Social Media ToolsSprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.2. Paid MediaPaid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.Paid Media ToolsSpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.3. SEOSEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.SEO ToolsWhen discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.4. Content MarketingContent marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.Content Marketing ToolsBuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.5. ReportingQuality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. Reporting ToolsMost tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. Last Words:All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.
Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:1. Social MediaSocial media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.Social Media ToolsSprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.2. Paid MediaPaid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.Paid Media ToolsSpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.3. SEOSEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.SEO ToolsWhen discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.4. Content MarketingContent marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.Content Marketing ToolsBuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.5. ReportingQuality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. Reporting ToolsMost tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. Last Words:All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.

Digital marketing strategies can improvise the quality of your marketing output and, ultimately, help you generate more leads. The below-listed techniques prove to be excellent in terms of boosting website rankings:

1. Social Media

Social media can be used to design a brand’s image, to reach out to their existing customers and to explore new audiences. This medium can be used to enhance your SEO rankings, and as a direct channel for the audience to interact with a brand. Various digital marketing tools available in the market can make the task more accessible and more effective.

  • Social Media Tools

Sprout Social and Hootsuite are two of the most popular social media marketing tools for enhancing website ranking. These tools provide full access to all the changes taking place in the marketing strategy. Hootsuite supports over 150 integrations, empowering users to update multiple networks in a single step. Social media tools provide their clients with businesses with greater visibility over social channels, detailed insights about how a specific technology works, and it also provides the alternative to publish posts through automation and scheduling. Social media tools are a must when a brand wishes to produce quality posts that offer engagement and growth, along with multiple followers across various channels.

2. Paid Media

Paid media is a type of digital marketing strategy that ensures the brand’s message reaches its target audience. This technique also selects the right platform and targets the audience that would be interested in the brand. A proper analysis is done of a brand’s profile and even the target audience to ensure the content reaches the targeted market. However, to perform this operation-specific tools are required. There are several efficient tools available in the market to help you develop a competitive strategy.

  • Paid Media Tools

SpyFu is an excellent paid media tool available in the market that empowers the users to carry out PPC competitor research. This tool analyzes the competitor’s data in-depth and delivers outcomes such as their estimated monthly spend, the most targeted keywords, ad rankings, and various other specifications. Hence, it can be said that SpyFu provides its users with insights that can be collectively utilized to run a highly competitive campaign.

3. SEO

SEO (Search engine optimization) is the most common and widely used digital marketing strategy that can be very crucial for businesses online. This technique is all about becoming visible on search engines and searchable online. The process can be tricky sometimes as it relies on Google, which keeps on changing and updating its algorithms regularly. It is not possible for every business to remain at the top of SERPs. Also, being able to adapt SEO techniques to these frequent changes and to remain competitive is the real challenge.

  • SEO Tools

When discussing the SEO tools, Moz is the first name that strikes the mind to carry out a successful SEO strategy. Moz provides its users with extensive educational resources, which helps them to stay on top of SEO best practices. Moz’s all-in-one SEO toolset delivers the complete set of capabilities required by an online business. This tool tracks desktop and mobile keyword ranking, enabling users to keep tabs on all active keywords easily. Other excellent features, such as link building and opportunities, site audits, search visibility score, and page insights, enable successful keyword analysis.

4. Content Marketing

Content marketing is a part of a digital marketing strategy that implements useful content to attract a target audience. Content such as eBooks, Infographics, Podcasts, Videos, White papers is used to increase website rankings instantly. Successful content marketing depends on a brand’s ability to narrate a story that will captivate the target audience.

  • Content Marketing Tools

BuzzSumo is one of the most prominent content marketing tools available in the market. This tool enables users to level the playing field by revealing the topics they should write about. It also helps a marketing agency to get connected with influencers in a specific industry to market content for them. BuzzSumo also provides content insights by discovering what content was most shared across all social networks and running analysis reports.

5. Reporting

Quality traffic is the most essential aspect of any online business. You need to analyze your competitors and modify your strategies and tactics to get higher rankings in SERPs. If you learn this simple trick, it will save lots of your time and deliver better results. Create custom reports as per your needs, analyze those reports, modify strategies and tactics; and thereby boost organic visibility. 

  • Reporting Tools

Most tools and platforms offer in-depth analytics. Google Data Studio gathers real-time data from YouTube, Google Ads, and Google Analytics to help the users to create dynamic and interactive dashboards. It’s also compatible with various third-party data sources such as Twitter, MailChimp, and Salesforce. Google Data Studio provides its users with aggregate reports that can be customized entirely, easily filtered, and can be shared. However, Google Analytics stands head and shoulders above as a tool for measuring the website ranking. This tool implements machine learning capabilities and monitors traffic arriving on a website and its user engagement. 

Last Words:

All the above mentioned digital marketing techniques must be implemented by a business to boost their website rankings.

Blogging software was designed to make processes such as publishing a post, displaying the date, and assigning specific author-related tasks more straightforward for the blogger. This web-based software also allows its users to tag content with particular domains, making it easier for them to search for all posts on-topic within the blog. Moreover, this software also enables users to tag posts with multiple keywords as an alternative way to search for specific topics with this software.Records state that the software programs used for developing a website were different from that of a blog. However, nowadays, with the advancement of technology, a website builder, or a blogging content management system (CMS) can build both regular web pages and blog-type pages.The most common software type used by most websites today is blog-based CMS such as WordPress that enables easier creation of static pages on a website that can be updated regularly.Businesses operate in a continuously changing landscape of technology and consumer requirements. This demands enterprises to develop a strong web presence, which would help them engage and communicate with their customers to understand them better.One of the most effective ways to create brand awareness while providing relevant content to the target audience can be achieved through consistent blogging. This technique is cost-efficient and helps small businesses to drive traffic to their site. Moreover, blogging also enhances the inbound marketing strategies to attract visitors to a site.According to various research, it has been found that blogging is one of the most prominent strategies to boost the online presence of a site.1. Excellent Boost To SEOAll of the prominent search engines love fresh, relevant content. Blogging is considered one of the most straightforward and inexpensive techniques when it comes to small businesses. This strategy also allows companies to insert relevant keywords that consumers can use to search for specific services or products.2. Maintain Relationships With Existing And New CustomersCustomer engagement is a crucial aspect of digital marketing and branding. Blogging serves as the perfect platform that connects a business with its existing and potential customers differently. The right blogging technique is an excellent way to build the target audience's trust by delivering high-quality content that they find relevant.3. Establish Your Business As An Industry LeaderBlogging is the right way for a small business to build trust and establish relations with clients. This blogging software helps a business showcase all the essential information and industry experts' experiences in one platform. As the business grows, the platform could become one source of information for all the clients, and this can eventually lead to the growth in the conversion rates of a business.4. Form Connections With The AudienceBrand awareness is an essential aspect of digital marketing, and blog posting enables businesses to display their side-leading experiences. Companies can also effectively view brand messages and engage with existing and prospective customers compared to outbound marketing mechanisms and techniques.5. Create Opportunities For SharingOne of the most compelling advantages of blogging is the opportunity it creates for other businesses to share the link to your blog. Through sharing links, the potential for viral traffic and exponential market growth increases. With various sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to others.Last Words:All the information above suffices the criticality of blogging software in businesses. If you are a small business that wants to enhance your online exposure and establish yourself as an expert in your industry, blogging software is the right choice.
Blogging software was designed to make processes such as publishing a post, displaying the date, and assigning specific author-related tasks more straightforward for the blogger. This web-based software also allows its users to tag content with particular domains, making it easier for them to search for all posts on-topic within the blog. Moreover, this software also enables users to tag posts with multiple keywords as an alternative way to search for specific topics with this software.Records state that the software programs used for developing a website were different from that of a blog. However, nowadays, with the advancement of technology, a website builder, or a blogging content management system (CMS) can build both regular web pages and blog-type pages.The most common software type used by most websites today is blog-based CMS such as WordPress that enables easier creation of static pages on a website that can be updated regularly.Businesses operate in a continuously changing landscape of technology and consumer requirements. This demands enterprises to develop a strong web presence, which would help them engage and communicate with their customers to understand them better.One of the most effective ways to create brand awareness while providing relevant content to the target audience can be achieved through consistent blogging. This technique is cost-efficient and helps small businesses to drive traffic to their site. Moreover, blogging also enhances the inbound marketing strategies to attract visitors to a site.According to various research, it has been found that blogging is one of the most prominent strategies to boost the online presence of a site.1. Excellent Boost To SEOAll of the prominent search engines love fresh, relevant content. Blogging is considered one of the most straightforward and inexpensive techniques when it comes to small businesses. This strategy also allows companies to insert relevant keywords that consumers can use to search for specific services or products.2. Maintain Relationships With Existing And New CustomersCustomer engagement is a crucial aspect of digital marketing and branding. Blogging serves as the perfect platform that connects a business with its existing and potential customers differently. The right blogging technique is an excellent way to build the target audience's trust by delivering high-quality content that they find relevant.3. Establish Your Business As An Industry LeaderBlogging is the right way for a small business to build trust and establish relations with clients. This blogging software helps a business showcase all the essential information and industry experts' experiences in one platform. As the business grows, the platform could become one source of information for all the clients, and this can eventually lead to the growth in the conversion rates of a business.4. Form Connections With The AudienceBrand awareness is an essential aspect of digital marketing, and blog posting enables businesses to display their side-leading experiences. Companies can also effectively view brand messages and engage with existing and prospective customers compared to outbound marketing mechanisms and techniques.5. Create Opportunities For SharingOne of the most compelling advantages of blogging is the opportunity it creates for other businesses to share the link to your blog. Through sharing links, the potential for viral traffic and exponential market growth increases. With various sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to others.Last Words:All the information above suffices the criticality of blogging software in businesses. If you are a small business that wants to enhance your online exposure and establish yourself as an expert in your industry, blogging software is the right choice.

Blogging software was designed to make processes such as publishing a post, displaying the date, and assigning specific author-related tasks more straightforward for the blogger. This web-based software also allows its users to tag content with particular domains, making it easier for them to search for all posts on-topic within the blog. Moreover, this software also enables users to tag posts with multiple keywords as an alternative way to search for specific topics with this software.

Records state that the software programs used for developing a website were different from that of a blog. However, nowadays, with the advancement of technology, a website builder, or a blogging content management system (CMS) can build both regular web pages and blog-type pages.

The most common software type used by most websites today is blog-based CMS such as WordPress that enables easier creation of static pages on a website that can be updated regularly.

Businesses operate in a continuously changing landscape of technology and consumer requirements. This demands enterprises to develop a strong web presence, which would help them engage and communicate with their customers to understand them better.

One of the most effective ways to create brand awareness while providing relevant content to the target audience can be achieved through consistent blogging. This technique is cost-efficient and helps small businesses to drive traffic to their site. Moreover, blogging also enhances the inbound marketing strategies to attract visitors to a site.

According to various research, it has been found that blogging is one of the most prominent strategies to boost the online presence of a site.

1. Excellent Boost To SEO

All of the prominent search engines love fresh, relevant content. Blogging is considered one of the most straightforward and inexpensive techniques when it comes to small businesses. This strategy also allows companies to insert relevant keywords that consumers can use to search for specific services or products.

2. Maintain Relationships With Existing And New Customers

Customer engagement is a crucial aspect of digital marketing and branding. Blogging serves as the perfect platform that connects a business with its existing and potential customers differently. The right blogging technique is an excellent way to build the target audience's trust by delivering high-quality content that they find relevant.

3. Establish Your Business As An Industry Leader

Blogging is the right way for a small business to build trust and establish relations with clients. This blogging software helps a business showcase all the essential information and industry experts' experiences in one platform. As the business grows, the platform could become one source of information for all the clients, and this can eventually lead to the growth in the conversion rates of a business.

4. Form Connections With The Audience

Brand awareness is an essential aspect of digital marketing, and blog posting enables businesses to display their side-leading experiences. Companies can also effectively view brand messages and engage with existing and prospective customers compared to outbound marketing mechanisms and techniques.

5. Create Opportunities For Sharing

One of the most compelling advantages of blogging is the opportunity it creates for other businesses to share the link to your blog. Through sharing links, the potential for viral traffic and exponential market growth increases. With various sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to others.

Last Words:

All the information above suffices the criticality of blogging software in businesses. If you are a small business that wants to enhance your online exposure and establish yourself as an expert in your industry, blogging software is the right choice.

eLearning platforms are rapidly becoming a favorite among audiences. While they existed in the market even before COVID, post the pandemic, students are using them even more. Before jumping on the bandwagon of eLearning platforms, there are certain things to keep in mind. First things first! Types of eLearning Websites Online Learning Platforms - These websites have a ‘DIY’ approach. All the content is served remotely and students can learn independently. Also, they can track their progress as they take up more courses. eLearning Marketplaces - eLearning marketplaces adopt a one-to-one approach. Students can choose their courses and educators for their online classes. Some of the interaction methods here are quizzes, gamification, etc. eLearning Web Conferencing Software - This software is to facilitate learning for large groups. A student needs to join to interact with other learners in the class. An eLearning web conferencing software is mostly popular in universities or educational establishments. Tips to Create an eLearning Website Now, that the types of eLearning platforms are clear, the following tips will help create a successful platform: Find & study your target audience Create great content Engage good educators Conduct regular assessments Implement a reward system Offer certificates UI should be user friendly Get feedback & ratings Prefer a multi-language approach Promote the platform When it comes to the development of an eLearning platform, it is recommended to hire a team of professionals. It can be either freelancers or a development team. Before choosing one, it is advisable to research about multiple factors that will affect the final cost of their project. Also, you need to think of it in terms of management. For instance, it is a lot easier to coordinate with a development team as there is one point of contact. On the other hand, with freelancers, you need to communicate with each of them individually. Cost to Develop an eLearning Website The approximate cost to build such a platform is approximately $54,750 to $62,500. These numbers are on the basis of a $50/hour rate. However, the precise cost of development can be known only after discussing the project requirements with the team. Higher the functionalities in the platform, the higher the cost of development. Last but not the least, the developers will need about 1095 hours to 1250 hours for developing a seamless eLearning platform.
eLearning platforms are rapidly becoming a favorite among audiences. While they existed in the market even before COVID, post the pandemic, students are using them even more. Before jumping on the bandwagon of eLearning platforms, there are certain things to keep in mind. First things first! Types of eLearning Websites Online Learning Platforms - These websites have a ‘DIY’ approach. All the content is served remotely and students can learn independently. Also, they can track their progress as they take up more courses. eLearning Marketplaces - eLearning marketplaces adopt a one-to-one approach. Students can choose their courses and educators for their online classes. Some of the interaction methods here are quizzes, gamification, etc. eLearning Web Conferencing Software - This software is to facilitate learning for large groups. A student needs to join to interact with other learners in the class. An eLearning web conferencing software is mostly popular in universities or educational establishments. Tips to Create an eLearning Website Now, that the types of eLearning platforms are clear, the following tips will help create a successful platform: Find & study your target audience Create great content Engage good educators Conduct regular assessments Implement a reward system Offer certificates UI should be user friendly Get feedback & ratings Prefer a multi-language approach Promote the platform When it comes to the development of an eLearning platform, it is recommended to hire a team of professionals. It can be either freelancers or a development team. Before choosing one, it is advisable to research about multiple factors that will affect the final cost of their project. Also, you need to think of it in terms of management. For instance, it is a lot easier to coordinate with a development team as there is one point of contact. On the other hand, with freelancers, you need to communicate with each of them individually. Cost to Develop an eLearning Website The approximate cost to build such a platform is approximately $54,750 to $62,500. These numbers are on the basis of a $50/hour rate. However, the precise cost of development can be known only after discussing the project requirements with the team. Higher the functionalities in the platform, the higher the cost of development. Last but not the least, the developers will need about 1095 hours to 1250 hours for developing a seamless eLearning platform.

eLearning platforms are rapidly becoming a favorite among audiences. While they existed in the market even before COVID, post the pandemic, students are using them even more. Before jumping on the bandwagon of eLearning platforms, there are certain things to keep in mind. 

First things first! 

Types of eLearning Websites 

Online Learning Platforms - These websites have a ‘DIY’ approach. All the content is served remotely and students can learn independently. Also, they can track their progress as they take up more courses. 

eLearning Marketplaces - eLearning marketplaces adopt a one-to-one approach. Students can choose their courses and educators for their online classes. Some of the interaction methods here are quizzes, gamification, etc. 

eLearning Web Conferencing Software - This software is to facilitate learning for large groups. A student needs to join to interact with other learners in the class. An eLearning web conferencing software is mostly popular in universities or educational establishments. 

Tips to Create an eLearning Website 

Now, that the types of eLearning platforms are clear, the following tips will help create a successful platform: 

  • Find & study your target audience 
  • Create great content 
  • Engage good educators 
  • Conduct regular assessments 
  • Implement a reward system 
  • Offer certificates 
  • UI should be user friendly 
  • Get feedback & ratings 
  • Prefer a multi-language approach 
  • Promote the platform 

When it comes to the development of an eLearning platform, it is recommended to hire a team of professionals. It can be either freelancers or a development team. Before choosing one, it is advisable to research about multiple factors that will affect the final cost of their project. Also, you need to think of it in terms of management. For instance, it is a lot easier to coordinate with a development team as there is one point of contact. On the other hand, with freelancers, you need to communicate with each of them individually. 

Cost to Develop an eLearning Website 

The approximate cost to build such a platform is approximately $54,750 to $62,500. These numbers are on the basis of a $50/hour rate. However, the precise cost of development can be known only after discussing the project requirements with the team. Higher the functionalities in the platform, the higher the cost of development. 

Last but not the least, the developers will need about 1095 hours to 1250 hours for developing a seamless eLearning platform.

 As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people.  As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types.  Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. Below, we discuss some of the top video practices to help you optimize your content for Facebook. Storytelling with right elementsProvide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video. It should meet all the technical requirements.It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below720 px resolution: 3 mbps1,080 px resolution: 6 mbpsLots of motion or text: 6 mbps Maintain ideal video length to get maximum tractionIt's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions     Know who your audience isFor promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces.  Your video is keyword-richContent is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink. Use good soundWhen creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content. Final ThoughtsI hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 
 As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people.  As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types.  Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. Below, we discuss some of the top video practices to help you optimize your content for Facebook. Storytelling with right elementsProvide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video. It should meet all the technical requirements.It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below720 px resolution: 3 mbps1,080 px resolution: 6 mbpsLots of motion or text: 6 mbps Maintain ideal video length to get maximum tractionIt's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions     Know who your audience isFor promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces.  Your video is keyword-richContent is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink. Use good soundWhen creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content. Final ThoughtsI hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 

 

As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people. 

 

As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types. 

 

Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. 

Below, we discuss some of the top video practices to help you optimize your content for Facebook.

 

Storytelling with right elements

Provide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video.

 

It should meet all the technical requirements.

It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. 

Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below

  • 720 px resolution: 3 mbps
  • 1,080 px resolution: 6 mbps
  • Lots of motion or text: 6 mbps

 

Maintain ideal video length to get maximum traction

It's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions 

    

Know who your audience is

For promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces

 

Your video is keyword-rich

Content is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. 

If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink.

 

Use good sound

When creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. 

Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content.

 

Final Thoughts

I hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.
Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. 

Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. 

Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. 

Will Image Optimization Boost your Website Traffic?

It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.

An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.

Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. 

If your business majorly relies on photography, then focusing on image optimization makes sense. 

What are the factors that influence Image Optimization to the most?

There are a number of factors that influence the rankings of your website images so strongly. These factors are: 

  • Discoverability, indexing, and crawling ability of the images.
  • The topical relevance of the page.
  • Image captions, attribute, popularity, and loading time.
  • The authority of the page where images are placed.
  • The schema used to communicate context.
  • Tools that help in analyzing the potentials of image optimization.

How optimizing images can boost your website traffic and ranking?

You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.

  1. Name your images appropriately.
  2. Use descriptive ‘alt-text’ and captions.
  3. GIF, JPEG, or PNG, select the best suitable file type.
  4. Resize images in line with the site dimensions.
  5. Decrease your image’s file size.
  6. Create the image sitemap for your site.
  7. Use appropriate vector graphics wherever needed.
  8. Serve responsive images.
  9. Utilize schema markup for the products, recipes, and videos.
  10. Consider the slow loading of the images.
  11. Leverage browser caching.
  12. Use a CDN.

Now, the bonus tip is to recover ‘link equity’ from the image backlinks.

Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

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