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Verified Profile
BrandLoom Consulting is a young Go-To-Market Digital Brand Commerce company with offices in Gurgaon, Delhi, Mumbai, Bangalore, Pune, Toronto and Newyork. We aspire to be your “ROI Driven” & “Accountable” Branding, Marketing Technology, eCommerce Partner and Digital Marketing Agency. At BrandLoom we believe in strategies that lead to measurable and desired results.
Locations
India
Sector 15, Koparkhairane, Navi Mumbai ,
Mumbai,
Maharashtra
400709
9643822434
India
203/D, 2nd floor, Town Square, Mhada Colony, Viman Nagar,
Pune,
Maharashtra
411014
Focus Areas
Service Focus
- Digital Marketing
- Mobile App Development
- Web Development
- App Designing (UI/UX)
- Web Designing (UI/UX)
Client Focus
- Medium Business
- Small Business
- Large Business
Industry Focus
- Healthcare & Medical
- E-commerce
- Other
BrandLoom Consulting Executive Interview
Avinash Chandra
Founder & CEO
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
When it comes to ensuring visibility- what is better than GoodFirms? Getting featured on GoodFirms helps us widen our reach and engage with more potential clients. This is especially important for service providers like BrandLoom- who operate in the B2B space. As a company, we have always looked up to GoodFirms as an excellent vehicle for gaining market visibility and are confident that our association with the same will help us solidify our presence.
Please introduce your company and give a brief about your role within the organization.
BrandLoom is one of India's most sought-after digital marketing and branding agencies. We are the only ROI-focused agency, and we look at building brands that are not just profitable but are also sustainable in the long run. BrandLoom caters to clients across healthcare, wellness, devotion, decoration, education, agriculture, gaming, F&B, IT, apparel, and more. We work with both Indian and international brands- and have worked with some of the most well-known names in the world.
Being the CEO of BrandLoom, my primary role is to set the direction for the company and guide my team. I help my team set down policies, identify business opportunities, set internal processes and decide on operational approaches that are essential to the running of the business and ensuring smooth deliveries,
Being the CEO of BrandLoom, my primary role is to set the direction for the company and guide my team. I help my team set down policies, identify business opportunities, set internal processes and decide on operational approaches that are essential to the running of the business and ensuring smooth deliveries,
What is the story behind starting this company?
After spending almost two decades in marketing- from being a marketer to leading operations, I decided to strike out on my own in 2015. I have worked previously with Philips, Bausch & Lomb, Hanes, Invista, and Opple- and the insights I gained there gave me the confidence to pursue my vision.
I wanted to serve clients independently and offer unique solutions. After a few initial hiccups, I can proudly say that today I have a great team with me- and the journey has been enriching. However, we are just starting, and I know we have so much more to do.
I wanted to serve clients independently and offer unique solutions. After a few initial hiccups, I can proudly say that today I have a great team with me- and the journey has been enriching. However, we are just starting, and I know we have so much more to do.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have in-house capabilities for all our core services- content writing, designing, video-making, SEO, website development, brand-building, brand designing, social media marketing, or business consulting.
How does your company differentiate itself from the competition?
Firstly, we follow a unique branding-ecommerce approach when building up a brand. Instead of doing piecemeal work- we focus on building entire digital and brand ecosystems. Over time, these ecosystems become self-sustaining.
Secondly- we prioritise ROI. We believe that if brands want to be profitable, they have to be sustainable. If they cannot get good returns on their investment, they will burn through their resources quickly. Being a start-up, we understand how difficult it is for companies to prosper- so we create tailor-made solutions that ensure a brand’s long-term survival.
And last but not least- we deliver RESULTS. We always give our clients what we promise them- and we do it on time.
Secondly- we prioritise ROI. We believe that if brands want to be profitable, they have to be sustainable. If they cannot get good returns on their investment, they will burn through their resources quickly. Being a start-up, we understand how difficult it is for companies to prosper- so we create tailor-made solutions that ensure a brand’s long-term survival.
And last but not least- we deliver RESULTS. We always give our clients what we promise them- and we do it on time.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We have worked with clients from across the spectrum- healthcare, HR, education, agriculture, automotive, F&B, apparel, beauty, betting, home services, and more.
A lot of clients are repeat customers.
More than 50% of our clients are permanent or repeat customers.
A lot of clients are repeat customers.
More than 50% of our clients are permanent or repeat customers.
Please share some of the services that you offer for which clients approach you the most for?
Some of our most popular services are –
- SEO – Optimizing websites for getting more traffic.
- Web development- Creating sites that are fast, functional, aesthetically pleasing, and optimized for mobile.
- Content marketing- Creating content for websites and blogs.
- Social media marketing- Maintaining social media profiles and creating content for regular posting.
- PPC campaigns- Running online ads- on social media, display ads, or Google ads.
- Landing pages- Designing and writing landing pages for individual campaigns & optimizing them for conversion.
- Brand designing- Creating the visual identity of a brand and collaterals; including logo, packaging, and designing.
- Brand positioning – Finding the right niche for the brand in the market so that it can stand out from its competitors and engage with its target audience in a way that builds up long-term loyalty.
- Business consulting – Go to market strategy and consulting on other matters that help a business grow.
What is your customer satisfaction rate according you? What steps do you take to cater to your customer's needs and requirements?
We have a high customer satisfaction rate.
To ensure that our clients are satisfied, we always prioritize them. We deliver our solutions on time and always take data-backed decisions. BrandLoom is always honest and transparent with its clients- because we want them to prosper. We tell them what methods will give them the best ROI and follow strictly white-hat tactics in executing our projects.
To ensure that our clients are satisfied, we always prioritize them. We deliver our solutions on time and always take data-backed decisions. BrandLoom is always honest and transparent with its clients- because we want them to prosper. We tell them what methods will give them the best ROI and follow strictly white-hat tactics in executing our projects.
Often, what the client NEEDS is very different from what they WANT- and we have to ensure that we give them our honest opinion. We ensure they have all the facts laid out in front of them before they make a decision.
What kind of support system do you offer to your clients for catering to their queries and issues?
We follow up with them regularly and send them monthly reports, which helps them stay on top of what we are doing for their brands. Tracking is essential for the client and helps us stay on track for what we want to achieve for them. Based on what we see in our analytics- we tweak our strategy and implement changes fast.
Lastly, we always tend to what our clients need- and deal with it on an urgent basis.
Lastly, we always tend to what our clients need- and deal with it on an urgent basis.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)
We have a pay-per-feature structure in place- and have a monthly billing cycle for regular clients.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Well, for us every project matters. It is important for us to delight a user with our services. As an example, we helped a temple trust get their payment gateway up for free. On the other side we helped a MNC automotive company increase their brand equity over a multi-million dollar project.
What is the price range (min and max) of the projects that you catered to in 2020?
In 2020, the minimum price for a small project was just US$200/month. And another project that we did on higher side was worth US$250k.
Where do you see your company in the next 10 years?
BrandLoom is growing- and in the near term, we are expanding our business in Mumbai. We are also ramping up our video production capabilities- because we see an increasing demand for videos across sectors.
We are also acquiring more international clients- and are working at expanding our footprint abroad. We are set to debut in UK and USA soon- and we want to expand our horizons further.
We are also acquiring more international clients- and are working at expanding our footprint abroad. We are set to debut in UK and USA soon- and we want to expand our horizons further.
BrandLoom Consulting Reviews
6 Reviews
- All Services
- Digital Marketing
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
wall curry, Chief Executive Officer at wall curry
Posted on Oct 28, 2022
Avinash knows what he is doing . You can rely on them for your digital marketing needs.
Review Summary
Hello,
As a designer and an entrepreneur, I needed a digital marketing partner to understand my aspirations and vision. Avinash and his team at BrandLoom helped me create a website that could strike that perfect balance between my artistic vision and my business objectives. Thanks to them, I could make a website that communicates my vision effectively to my customers. They built me a superfast website that loads without a hitch- and helps my customers and visitors go through my offering smoothly. Avinash has also given me valuable inputs on design and strategy for my brand, and I am happy with the execution of the project. I would recommend all design professionals to work with BrandLoom. I also want to mention BrandLoom’s executives, who are always prompt with their responses and have ensured that the work continues without interruption.
As a designer and an entrepreneur, I needed a digital marketing partner to understand my aspirations and vision. Avinash and his team at BrandLoom helped me create a website that could strike that perfect balance between my artistic vision and my business objectives. Thanks to them, I could make a website that communicates my vision effectively to my customers. They built me a superfast website that loads without a hitch- and helps my customers and visitors go through my offering smoothly. Avinash has also given me valuable inputs on design and strategy for my brand, and I am happy with the execution of the project. I would recommend all design professionals to work with BrandLoom. I also want to mention BrandLoom’s executives, who are always prompt with their responses and have ensured that the work continues without interruption.
What was the project name that you have worked with BrandLoom Consulting?
Digital marketing for Wall Curry
What service was provided as part of the project?
Web Development, Digital Marketing
Describe your project in brief
Hello,
As a designer and an entrepreneur, I needed a digital marketing partner to understand my aspirations and vision. Avinash and his team at BrandLoom helped me create a website that could strike that perfect balance between my artistic vision and my business objectives. Thanks to them, I could make a website that communicates my vision effectively to my customers. They built me a superfast website that loads without a hitch- and helps my customers and visitors go through my offering smoothly. Avinash has also given me valuable inputs on design and strategy for my brand, and I am happy with the execution of the project. I would recommend all design professionals to work with BrandLoom. I also want to mention BrandLoom’s executives, who are always prompt with their responses and have ensured that the work continues without interruption.
What is it about the company that you appreciate the most?
Prompt response is what I admire most in Brandlooms working.
What was it about the company that you didn't like which they should do better?
My experience with Brandloom has been a pleasant one. Don't really have much to say regarding their betterment.
Ramesh Jha
Posted on Jul 09, 2021
Innovative Digital Marketing Services.
Review Summary
Partnering with BrandLoom was one of the best decisions we ever made! We’ve worked with multiple digital marketing agencies and have never been happy with the results. But BrandLoom lived up to every expectation.
Thanks to their custom Facebook and Google promotion ads and SEO services, we could run a successful lead generation campaign. BrandLoom focuses on results and ROI- which not many other digital marketing agencies look at.
We honestly couldn't be more satisfied with the outcome. I highly recommend every business company out there partner with BrandLoom.
Thanks to their custom Facebook and Google promotion ads and SEO services, we could run a successful lead generation campaign. BrandLoom focuses on results and ROI- which not many other digital marketing agencies look at.
We honestly couldn't be more satisfied with the outcome. I highly recommend every business company out there partner with BrandLoom.
What service was provided as part of the project?
Digital Marketing
Shivani Arora
Posted on Jun 30, 2021
Better Engagement
Review Summary
We were looking for better engagement for our gambling business site. Brandloom gave us the ideas and solutions that yielded excellent results. They have written engaging content for our website and have done result-oriented SEO activities. Our engagement increased by 80% and conversions by 70%. Their team is friendly, attentive, and always provides feedback, so you know where you are at with everything.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
They have written engaging content for our website and have done result-oriented SEO activities.
Mindmine Global
Posted on May 19, 2021
Review
Review Summary
Hi, I am Harpal Singh Founder of Mindmine Global.
Before partnering with BrandLoom, we just had a website with no traffic and zero brand awareness. We had a few active campaigns but they were not generating any results. Then a friend of mine recommended Brandloom and this is how we collaborated. The team redesigned our website and created a spectacular content strategy for our business. They understood our situation extremely well. With their thoughtful strategies, we also started getting online queries across the borders and today we run separate batches for international students, as well. At present, we have a larger audience base with a stronger market position. Today we proudly say that we are the most sought-after IELTS trainers in the world.
I’d say, BrandLoom has an exceptional team. They are great at explaining the technical aspects of their work and strictly follow the ‘cause and effect’ rule for whatever they put their heads into. We are still seeing a steady increase in our traffic. They are constantly reviewing and refining our campaigns to get us maximum results. I am thankful to the team BrandLoom for helping us at each step of our journey from 0 to 100%.
Before partnering with BrandLoom, we just had a website with no traffic and zero brand awareness. We had a few active campaigns but they were not generating any results. Then a friend of mine recommended Brandloom and this is how we collaborated. The team redesigned our website and created a spectacular content strategy for our business. They understood our situation extremely well. With their thoughtful strategies, we also started getting online queries across the borders and today we run separate batches for international students, as well. At present, we have a larger audience base with a stronger market position. Today we proudly say that we are the most sought-after IELTS trainers in the world.
I’d say, BrandLoom has an exceptional team. They are great at explaining the technical aspects of their work and strictly follow the ‘cause and effect’ rule for whatever they put their heads into. We are still seeing a steady increase in our traffic. They are constantly reviewing and refining our campaigns to get us maximum results. I am thankful to the team BrandLoom for helping us at each step of our journey from 0 to 100%.
What service was provided as part of the project?
Digital Marketing
Anupama Singh
Posted on Apr 12, 2021
Helped me Create & Build My Business
Review Summary
I am passionate about health and have helped a lot of people recover from their health issues. I wanted to help more and more people with the vital support information that I had. This is how VitSupp as an idea came in my mind.
BrandLoom and its CEO Avinash helped me with my business plan. BrandLoom team helped me with ideas on how to present it before the masses.
Health and wellness is a competitive field so the team helped us by building a strong online presence. I am glad to have found BrandLoom. The professional team took the ideas that we had and put it on the web to get us the results our brand actually wanted.
They strategically redesigned our site map and implemented latest search engine techniques. The traffic moved up from virtually zero to 20,000+ in near 6 months. This was indeed a great outcome for us! It clearly showed a return for the diligence, attention to detail and effort throughout the marketing process.
BrandLoom and its CEO Avinash helped me with my business plan. BrandLoom team helped me with ideas on how to present it before the masses.
Health and wellness is a competitive field so the team helped us by building a strong online presence. I am glad to have found BrandLoom. The professional team took the ideas that we had and put it on the web to get us the results our brand actually wanted.
They strategically redesigned our site map and implemented latest search engine techniques. The traffic moved up from virtually zero to 20,000+ in near 6 months. This was indeed a great outcome for us! It clearly showed a return for the diligence, attention to detail and effort throughout the marketing process.
What service was provided as part of the project?
Digital Marketing, Web Development
What is it about the company that you appreciate the most?
Understanding of Branding, Digital and Design concepts.
Shalini Gera
Posted on Sep 30, 2020
Difficult to get through and completely undescriptive
Review Summary
I had a hard time reaching the phone numbers provided by the company.
The phone was picked up possibly once in five calls made.
Meeting were a big miss with jargons being thrown around to sound competitive.
What the company is not realising is that a client meeting needs to be explanatory. Instead, I am being asked to research the jargons being thrown in the meeting to be able to take the meeting forward.
The phone was picked up possibly once in five calls made.
Meeting were a big miss with jargons being thrown around to sound competitive.
What the company is not realising is that a client meeting needs to be explanatory. Instead, I am being asked to research the jargons being thrown in the meeting to be able to take the meeting forward.
What service was provided as part of the project?
Digital Marketing