Bumin

A global software and technology partner.

0.00/5 (0 Reviews)
About Bumin
Bumin is a global software engineering and technology partner. We deliver software engineering excellence and fast-growing organizations alike around the world.
$50 - $99/hr
10 - 49
2012
Turkey
Bumin
A global software and technology partner.
0.00/5 (0 Reviews)
112 Questions
Small businesses have limited resources to deploy when they start competing in the online business race. Nowadays, the online ecosystem is packed, meaning the competition is very high. So, small businesses need to make a lot of strategic moves to stand out and get traction. The first step should be website development – this needs rich research qualities for product/service plan, search volume research and the best e-commerce building platform. As small businesses have budget constraints so they cannot manage the cost of a team of developer, designer, planner and quality assurance. To cut down on such expenses, it is highly recommended that you make use of website building platforms such as Shopify, Selz, Squarespace, Wix etc with a minimal upfront cost. Once the website is ready and functional – you need to get people to find you and your products. For that, you need effective SEO in place. This will accelerate the conversion by infusing brand awareness and by turning the top-of-the-funnel traffic into quality leads/customers.Next, you can leverage on Google/Facebook Ads – to reach the target audience with personalised offerings. A hybrid of PPC and SEO can help achieve your revenue goals. You can try them both in the initial 3-4 months to find out what works best. For this, you can either hire an expert agency or build an in-house team. Since it’s a small business, I would suggest you hire an agency – it saves you from the trial and error phase. Agency has an expansive knowledge about how things work as they work with multiple clients. Once you start getting traffic on your website – it is vital to evaluate the percentage of cart abandonment. Various website platforms provide Business Intelligence and Analytics which can help you identify the bottlenecks and gaps of your website. It is crucial to manage the abandoned cart with effective email marketing tactics. Make sure the website has a very simple design – as simple that a non-tech-savvy person can also use it. Keep the designs minimalist, CTA effective, add faster and secured payment gateways, publish social proofs and make the sign-in process easy. Use digital marketing to reach your audience on platforms like Facebook, Instagram, Twitter and Pinterest. Personalise every users’ experience with marketing personas. And last, optimize the website for mobile. Research predicts that more than 53% of the shopping will happen on mobile by 2021. So, it is of paramount importance that your website is mobile-friendly. Final wordsI hope the aforementioned tips will be of help and provide you with valuable insights as to how to go about it.
Small businesses have limited resources to deploy when they start competing in the online business race. Nowadays, the online ecosystem is packed, meaning the competition is very high. So, small businesses need to make a lot of strategic moves to stand out and get traction. The first step should be website development – this needs rich research qualities for product/service plan, search volume research and the best e-commerce building platform. As small businesses have budget constraints so they cannot manage the cost of a team of developer, designer, planner and quality assurance. To cut down on such expenses, it is highly recommended that you make use of website building platforms such as Shopify, Selz, Squarespace, Wix etc with a minimal upfront cost. Once the website is ready and functional – you need to get people to find you and your products. For that, you need effective SEO in place. This will accelerate the conversion by infusing brand awareness and by turning the top-of-the-funnel traffic into quality leads/customers.Next, you can leverage on Google/Facebook Ads – to reach the target audience with personalised offerings. A hybrid of PPC and SEO can help achieve your revenue goals. You can try them both in the initial 3-4 months to find out what works best. For this, you can either hire an expert agency or build an in-house team. Since it’s a small business, I would suggest you hire an agency – it saves you from the trial and error phase. Agency has an expansive knowledge about how things work as they work with multiple clients. Once you start getting traffic on your website – it is vital to evaluate the percentage of cart abandonment. Various website platforms provide Business Intelligence and Analytics which can help you identify the bottlenecks and gaps of your website. It is crucial to manage the abandoned cart with effective email marketing tactics. Make sure the website has a very simple design – as simple that a non-tech-savvy person can also use it. Keep the designs minimalist, CTA effective, add faster and secured payment gateways, publish social proofs and make the sign-in process easy. Use digital marketing to reach your audience on platforms like Facebook, Instagram, Twitter and Pinterest. Personalise every users’ experience with marketing personas. And last, optimize the website for mobile. Research predicts that more than 53% of the shopping will happen on mobile by 2021. So, it is of paramount importance that your website is mobile-friendly. Final wordsI hope the aforementioned tips will be of help and provide you with valuable insights as to how to go about it.

Small businesses have limited resources to deploy when they start competing in the online business race. Nowadays, the online ecosystem is packed, meaning the competition is very high. So, small businesses need to make a lot of strategic moves to stand out and get traction. 

The first step should be website development – this needs rich research qualities for product/service plan, search volume research and the best e-commerce building platform. As small businesses have budget constraints so they cannot manage the cost of a team of developer, designer, planner and quality assurance. 

To cut down on such expenses, it is highly recommended that you make use of website building platforms such as Shopify, Selz, Squarespace, Wix etc with a minimal upfront cost. 

Once the website is ready and functional – you need to get people to find you and your products. For that, you need effective SEO in place. This will accelerate the conversion by infusing brand awareness and by turning the top-of-the-funnel traffic into quality leads/customers.

Next, you can leverage on Google/Facebook Ads – to reach the target audience with personalised offerings. A hybrid of PPC and SEO can help achieve your revenue goals. You can try them both in the initial 3-4 months to find out what works best. For this, you can either hire an expert agency or build an in-house team

Since it’s a small business, I would suggest you hire an agency – it saves you from the trial and error phase. Agency has an expansive knowledge about how things work as they work with multiple clients. 

Once you start getting traffic on your website – it is vital to evaluate the percentage of cart abandonment. Various website platforms provide Business Intelligence and Analytics which can help you identify the bottlenecks and gaps of your website. It is crucial to manage the abandoned cart with effective email marketing tactics. 

Make sure the website has a very simple design – as simple that a non-tech-savvy person can also use it. Keep the designs minimalist, CTA effective, add faster and secured payment gateways, publish social proofs and make the sign-in process easy. 

Use digital marketing to reach your audience on platforms like Facebook, Instagram, Twitter and Pinterest. Personalise every users’ experience with marketing personas. And last, optimize the website for mobile. Research predicts that more than 53% of the shopping will happen on mobile by 2021. So, it is of paramount importance that your website is mobile-friendly. 

Final words

I hope the aforementioned tips will be of help and provide you with valuable insights as to how to go about it.

It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.There are various ways in which IoT is helping businesses mentioned below:Increase Business OpportunitiesIoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.Enhanced Asset UtilizationThe Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.Efficient ProcessesBeing connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.Enhanced Safety and SecurityIoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.Increase ProductivityProductivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivityCost SavingThe improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.Final WordsThe Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.
It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.There are various ways in which IoT is helping businesses mentioned below:Increase Business OpportunitiesIoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.Enhanced Asset UtilizationThe Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.Efficient ProcessesBeing connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.Enhanced Safety and SecurityIoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.Increase ProductivityProductivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivityCost SavingThe improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.Final WordsThe Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.

It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.

There are various ways in which IoT is helping businesses mentioned below:

Increase Business Opportunities

IoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.

Enhanced Asset Utilization

The Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.

Efficient Processes

Being connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.

Enhanced Safety and Security

IoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.

Increase Productivity

Productivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivity

Cost Saving

The improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.

Final Words

The Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.

Voice over Internet Protocol refers to the technology that uses internet connection to make audio and video calls. Since its inception in the market, many companies have switched from using regular calling methods to this mode of communication. There are various reasons why many businesses select VoIP, so if your company is still using traditional communication methods, you might want to know about VoIP and its significance in industries.Affordable Communication CostsVoIP calls make use of the Internet, so if you have a strong internet connection, you need not pay extra for communication calls. All the calls made using a VoIP connection are usually free or cost very less. Other VoIP services enable you to use your existing phones connected to the Internet to enjoy unlimited calls for a lower price compared to the per minute charge of telecom companies. These service providers offer various packages to select from, which might match your company's size, business requirements, and budget.Affordable Hardware and Software CostsVarious VoIP systems are available in the market that requires little to no installation, and they can effectively run using existing equipment. Coming to the hardware part, companies that use VoIP through a computer need a working sound card, which their computer already has, as well as a headset or microphone and speaker, according to their preferences. Other service providers may also need the use of VoIP phones. The price of these phones is also not that costly, and in some cases, these phones might be provided by the VoIP providers for a nominal monthly fee.VoIP Supports Multiple CallsVoIP authorizes different calls, such as conference and group calls, which are crucial to many businesses. This adds as a benefit for employees, management, and business associates to collaborate and communicate with their clients. Moreover, this technique proves to be beneficial for clients to connect with customer support. As a result, the customers get a satisfying experience as their queries get handled and resolved faster. This technique improves the customer experience and strengthens your business relationship with them.VoIP Offers External Features than Traditional SystemsApart from all the features mentioned above, there are various other unique features delivered by VoIP.These features may differ from one specific service to another, but the most common features include:FaxVoicemailCaller IDCall waitingCall forwardingCall blocking411 directoryLast number redialMoreover, there are also advanced features, including call transfer, return call, speed dialing, SMS, and area code selection offered by VoIP. Many of these features are inclusive in VoIP subscriptions, which helps in keeping costs of add-ons low.Final Words:The points mentioned above are some of the most crucial benefits of implementing VoIP. These points might help you choose to switch to VoIP for your business communication.
Voice over Internet Protocol refers to the technology that uses internet connection to make audio and video calls. Since its inception in the market, many companies have switched from using regular calling methods to this mode of communication. There are various reasons why many businesses select VoIP, so if your company is still using traditional communication methods, you might want to know about VoIP and its significance in industries.Affordable Communication CostsVoIP calls make use of the Internet, so if you have a strong internet connection, you need not pay extra for communication calls. All the calls made using a VoIP connection are usually free or cost very less. Other VoIP services enable you to use your existing phones connected to the Internet to enjoy unlimited calls for a lower price compared to the per minute charge of telecom companies. These service providers offer various packages to select from, which might match your company's size, business requirements, and budget.Affordable Hardware and Software CostsVarious VoIP systems are available in the market that requires little to no installation, and they can effectively run using existing equipment. Coming to the hardware part, companies that use VoIP through a computer need a working sound card, which their computer already has, as well as a headset or microphone and speaker, according to their preferences. Other service providers may also need the use of VoIP phones. The price of these phones is also not that costly, and in some cases, these phones might be provided by the VoIP providers for a nominal monthly fee.VoIP Supports Multiple CallsVoIP authorizes different calls, such as conference and group calls, which are crucial to many businesses. This adds as a benefit for employees, management, and business associates to collaborate and communicate with their clients. Moreover, this technique proves to be beneficial for clients to connect with customer support. As a result, the customers get a satisfying experience as their queries get handled and resolved faster. This technique improves the customer experience and strengthens your business relationship with them.VoIP Offers External Features than Traditional SystemsApart from all the features mentioned above, there are various other unique features delivered by VoIP.These features may differ from one specific service to another, but the most common features include:FaxVoicemailCaller IDCall waitingCall forwardingCall blocking411 directoryLast number redialMoreover, there are also advanced features, including call transfer, return call, speed dialing, SMS, and area code selection offered by VoIP. Many of these features are inclusive in VoIP subscriptions, which helps in keeping costs of add-ons low.Final Words:The points mentioned above are some of the most crucial benefits of implementing VoIP. These points might help you choose to switch to VoIP for your business communication.

Voice over Internet Protocol refers to the technology that uses internet connection to make audio and video calls. Since its inception in the market, many companies have switched from using regular calling methods to this mode of communication. There are various reasons why many businesses select VoIP, so if your company is still using traditional communication methods, you might want to know about VoIP and its significance in industries.

Affordable Communication Costs

VoIP calls make use of the Internet, so if you have a strong internet connection, you need not pay extra for communication calls. All the calls made using a VoIP connection are usually free or cost very less. Other VoIP services enable you to use your existing phones connected to the Internet to enjoy unlimited calls for a lower price compared to the per minute charge of telecom companies. These service providers offer various packages to select from, which might match your company's size, business requirements, and budget.

Affordable Hardware and Software Costs

Various VoIP systems are available in the market that requires little to no installation, and they can effectively run using existing equipment. Coming to the hardware part, companies that use VoIP through a computer need a working sound card, which their computer already has, as well as a headset or microphone and speaker, according to their preferences. Other service providers may also need the use of VoIP phones. The price of these phones is also not that costly, and in some cases, these phones might be provided by the VoIP providers for a nominal monthly fee.

VoIP Supports Multiple Calls

VoIP authorizes different calls, such as conference and group calls, which are crucial to many businesses. This adds as a benefit for employees, management, and business associates to collaborate and communicate with their clients. Moreover, this technique proves to be beneficial for clients to connect with customer support. As a result, the customers get a satisfying experience as their queries get handled and resolved faster. This technique improves the customer experience and strengthens your business relationship with them.

VoIP Offers External Features than Traditional Systems

Apart from all the features mentioned above, there are various other unique features delivered by VoIP.

These features may differ from one specific service to another, but the most common features include:

  • Fax
  • Voicemail
  • Caller ID
  • Call waiting
  • Call forwarding
  • Call blocking
  • 411 directory
  • Last number redial

Moreover, there are also advanced features, including call transfer, return call, speed dialing, SMS, and area code selection offered by VoIP. Many of these features are inclusive in VoIP subscriptions, which helps in keeping costs of add-ons low.

Final Words:

The points mentioned above are some of the most crucial benefits of implementing VoIP. These points might help you choose to switch to VoIP for your business communication.

Hi Jas,  Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis.  Main Advantage of creating a Mobile App : 1. You are instantly connected to your "End User/Customer directly".2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money" 3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better "Service" which can connect you anytime and everytime whenever they want. 4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback. 5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value". Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life. Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business. Give Value and Take Value!!!Best Wishes, Chitra(Jenny)
Hi Jas,  Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis.  Main Advantage of creating a Mobile App : 1. You are instantly connected to your "End User/Customer directly".2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money" 3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better "Service" which can connect you anytime and everytime whenever they want. 4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback. 5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value". Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life. Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business. Give Value and Take Value!!!Best Wishes, Chitra(Jenny)

Hi Jas, 

Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis. 

Main Advantage of creating a Mobile App :

1. You are instantly connected to your "End User/Customer directly".
2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money"
3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better

"Service" which can connect you anytime and everytime whenever they want.
4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback.

5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value".

Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life.
Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business.

Give Value and Take Value!!!

Best Wishes,
Chitra(Jenny)

Undoubtedly, Airbnb that serves as the online property leasing marketplace has immensely gained popularity. Both property owners and renters gain a lot of benefits from Airbnb. This online platform provides lots of convenience to the users. The property owners can reach renters extensively with the help of Airbnb. It is easy and simple for the guests to search the properties by location, availability, and price by making use of this online platform. Investors can easily list their properties with the help of Airbnb.Anyone can start a business like Airbnb. If you are interested in starting a business like-Airbnb, then have a look at the below-mentioned steps:Step 1Lay down the expectations- It is essential to recognize your priorities, which in turn helps make business decisions. As an investor, you should know:How many properties do you want to rent?What should be income?What will be the estimated time commitment that will be taken on?Step 2Search the right location along with the property- To buy the rental property, you can conduct the real estate market analysis that will help you buy the apt place. Make sure you think about locations that have many facilities and are close to city centers. It would be great if your site enjoys a high influx of tourists and travelers. The real estate investor can have high occupancy rates, return on investment, and rental income by giving importance to the right location and property.In some cities, you can observe the listings for houses, apartments, houseboats, and condos. Identify which property-type can meet your expectations. Explore the areas that attract most of the tourists. Check whether you prefer a city apartment or beach gateway. Make sure you choose the apt property for your business. It would be great to keep your end goal in mind while going through the research options.Step 3Set up the Property- Make your property ready for target tenants as per their requirements so that they can have a pleasant stay. You can employ professional cleaning services that can help you in cleaning the property. If your investment property demands any repairing work, then you should pay attention to it. You can attract your tenants by providing them all necessary items like kitchen cutlery, clean towels, coupons of some city’s attractions like historical places, theatres, and much more.Step 4Know the Costs- Fees are associated with the booking guests. The fees can range from three and five percent of the total booking costs. There are costs associated with the furnishing, preserving the Airbnb property, business licenses, and insurance. The starting of the Airbnb business includes upfront costs, amenities, and furniture costs. Step 5Familiar with the law- Before purchasing a property, the property owner should know the law. It is good to read through Airbnb’s agreements and host rules. Consult the rules of the homeowners association based on the type of property the owner owns.Design your business- For attracting the tenants, there should be a marketing and advertising strategy for rental properties. Future marketing strategies can be set by laying out the organizational structure of the business. Create a logo, color scheme, and any tag lines for your business.Step 6 Set the price of your rental – Make sure you find the perfect balance for pricing your rental place. Rental prices should not be too high or too low. In the neighborhood, you can see the nightly rates of similar properties that will help you find the perfect balance. You can decide the price during on and off seasons and holidays.After undertaking the steps mentioned above, now its time to list the property. Ensure you create a strong title for your property and prepare all the details related to property type and pricing. Inform your guests about the facilities you are providing in your rental properties like wifi, laundry, pool, parking, and other common amenities. You can upload the exterior and interior pictures of your property.Conclusion Investors can effortlessly start their business like-Airbnb by following the steps mentioned above. Investors must do thorough research regarding the properties. They should market their property and offers a positive guest experience to their valuable guests. 
Undoubtedly, Airbnb that serves as the online property leasing marketplace has immensely gained popularity. Both property owners and renters gain a lot of benefits from Airbnb. This online platform provides lots of convenience to the users. The property owners can reach renters extensively with the help of Airbnb. It is easy and simple for the guests to search the properties by location, availability, and price by making use of this online platform. Investors can easily list their properties with the help of Airbnb.Anyone can start a business like Airbnb. If you are interested in starting a business like-Airbnb, then have a look at the below-mentioned steps:Step 1Lay down the expectations- It is essential to recognize your priorities, which in turn helps make business decisions. As an investor, you should know:How many properties do you want to rent?What should be income?What will be the estimated time commitment that will be taken on?Step 2Search the right location along with the property- To buy the rental property, you can conduct the real estate market analysis that will help you buy the apt place. Make sure you think about locations that have many facilities and are close to city centers. It would be great if your site enjoys a high influx of tourists and travelers. The real estate investor can have high occupancy rates, return on investment, and rental income by giving importance to the right location and property.In some cities, you can observe the listings for houses, apartments, houseboats, and condos. Identify which property-type can meet your expectations. Explore the areas that attract most of the tourists. Check whether you prefer a city apartment or beach gateway. Make sure you choose the apt property for your business. It would be great to keep your end goal in mind while going through the research options.Step 3Set up the Property- Make your property ready for target tenants as per their requirements so that they can have a pleasant stay. You can employ professional cleaning services that can help you in cleaning the property. If your investment property demands any repairing work, then you should pay attention to it. You can attract your tenants by providing them all necessary items like kitchen cutlery, clean towels, coupons of some city’s attractions like historical places, theatres, and much more.Step 4Know the Costs- Fees are associated with the booking guests. The fees can range from three and five percent of the total booking costs. There are costs associated with the furnishing, preserving the Airbnb property, business licenses, and insurance. The starting of the Airbnb business includes upfront costs, amenities, and furniture costs. Step 5Familiar with the law- Before purchasing a property, the property owner should know the law. It is good to read through Airbnb’s agreements and host rules. Consult the rules of the homeowners association based on the type of property the owner owns.Design your business- For attracting the tenants, there should be a marketing and advertising strategy for rental properties. Future marketing strategies can be set by laying out the organizational structure of the business. Create a logo, color scheme, and any tag lines for your business.Step 6 Set the price of your rental – Make sure you find the perfect balance for pricing your rental place. Rental prices should not be too high or too low. In the neighborhood, you can see the nightly rates of similar properties that will help you find the perfect balance. You can decide the price during on and off seasons and holidays.After undertaking the steps mentioned above, now its time to list the property. Ensure you create a strong title for your property and prepare all the details related to property type and pricing. Inform your guests about the facilities you are providing in your rental properties like wifi, laundry, pool, parking, and other common amenities. You can upload the exterior and interior pictures of your property.Conclusion Investors can effortlessly start their business like-Airbnb by following the steps mentioned above. Investors must do thorough research regarding the properties. They should market their property and offers a positive guest experience to their valuable guests. 

Undoubtedly, Airbnb that serves as the online property leasing marketplace has immensely gained popularity. Both property owners and renters gain a lot of benefits from Airbnb. This online platform provides lots of convenience to the users. The property owners can reach renters extensively with the help of Airbnb. It is easy and simple for the guests to search the properties by location, availability, and price by making use of this online platform. Investors can easily list their properties with the help of Airbnb.

Anyone can start a business like Airbnb. If you are interested in starting a business like-Airbnb, then have a look at the below-mentioned steps:

Step 1

Lay down the expectations- It is essential to recognize your priorities, which in turn helps make business decisions. As an investor, you should know:

  • How many properties do you want to rent?
  • What should be income?
  • What will be the estimated time commitment that will be taken on?

Step 2

Search the right location along with the propertyTo buy the rental property, you can conduct the real estate market analysis that will help you buy the apt place. Make sure you think about locations that have many facilities and are close to city centers. It would be great if your site enjoys a high influx of tourists and travelers. The real estate investor can have high occupancy rates, return on investment, and rental income by giving importance to the right location and property.

In some cities, you can observe the listings for houses, apartments, houseboats, and condos. Identify which property-type can meet your expectations. Explore the areas that attract most of the tourists. Check whether you prefer a city apartment or beach gateway. Make sure you choose the apt property for your business. It would be great to keep your end goal in mind while going through the research options.

Step 3

Set up the PropertyMake your property ready for target tenants as per their requirements so that they can have a pleasant stay. You can employ professional cleaning services that can help you in cleaning the property. If your investment property demands any repairing work, then you should pay attention to it. You can attract your tenants by providing them all necessary items like kitchen cutlery, clean towels, coupons of some city’s attractions like historical places, theatres, and much more.

Step 4

Know the CostsFees are associated with the booking guests. The fees can range from three and five percent of the total booking costs. There are costs associated with the furnishing, preserving the Airbnb property, business licenses, and insurance. The starting of the Airbnb business includes upfront costs, amenities, and furniture costs. 

Step 5

Familiar with the law- Before purchasing a property, the property owner should know the law. It is good to read through Airbnb’s agreements and host rules. Consult the rules of the homeowners association based on the type of property the owner owns.

Design your business- For attracting the tenants, there should be a marketing and advertising strategy for rental properties. Future marketing strategies can be set by laying out the organizational structure of the business. Create a logo, color scheme, and any tag lines for your business.

Step 6 

Set the price of your rental – Make sure you find the perfect balance for pricing your rental place. Rental prices should not be too high or too low. In the neighborhood, you can see the nightly rates of similar properties that will help you find the perfect balance. You can decide the price during on and off seasons and holidays.

After undertaking the steps mentioned above, now its time to list the property. Ensure you create a strong title for your property and prepare all the details related to property type and pricing. Inform your guests about the facilities you are providing in your rental properties like wifi, laundry, pool, parking, and other common amenities. You can upload the exterior and interior pictures of your property.

Conclusion 

Investors can effortlessly start their business like-Airbnb by following the steps mentioned above. Investors must do thorough research regarding the properties. They should market their property and offers a positive guest experience to their valuable guests.

 

The medical industry today has no choice than growing with a lot of ups and downs during the widely spreading coronavirus pandemic. The entire medical sector is booming as well as threatened at the same time. Every day thousands of patients are losing their life either due to corona or any other disease. Morally not good to say, but yes, it is a good time for the medical practitioners and professionals to open new businesses and earn profits. The pandemic has increased the seriousness of patients suffering from other diseases as well. Hence, the entire medical industry is in the profit-making scenario today.So, if you are also looking forward to starting a medical business or start your own clinic, dispensary, or hospital, you are on the right track. Fortunately, the Zocdoc clone script and app solution will help you in this regard. Zocdoc clone is an on-demand doctor’s appointment booking software that helps you to start your own healthcare services. Zocdoc close script has been amazing to furnish a variety of jobs including doctor’s appointments, surgery quotations, patient reviews, and many more facilities that establishes a strong connection between patients and well-qualified doctors. Zocdoc makes things very easy for your customers as online bookings make nearly 42% of patients feel more comfortable than the traditional ones. The best thing is the appointment can be scheduled at any time. Here I introduce you to the salient features of this facility:Appointment booking facility.Browsing doctors feature.Listing practice feature.Review feature.Insurance checker feature.Reminders feature.Let me brief how you can start a business with the Zocdoc clone script. There are various Zocdoc clone scripts available in the market and choosing the best one is a tough job for all. You have to integrate the Zocdoc clone script with your business application to get the exact business and revenue model that you want. Some of the add-on business models of using Zocdoc based software are:Commission-based business – As an admin, you can receive some commission on each appointment between a doctor and a patient. In-app advertising – It can also run third-party ads of the pharmacy in your region and the doctors related.Top listing priority – You can earn a few dollars from the doctors to display their service at the top of the page for a certain time period.Another best thing to have a Zocdoc clone is that it works on both the popular platforms such as iOS and Android. For your business, you can opt for either ready-to-go or custom development solutions. Complete custom design and responsive web design is an additional feature with the custom solutions. I would definitely like to tell you how beneficial these clone scripts are for your business. Website clone scripts reduce your development time.They are not just quick but also cost you less.Clone scripts obviate market research, planning, and designing efforts.It allows you to have a completely customized SEO strategy.
The medical industry today has no choice than growing with a lot of ups and downs during the widely spreading coronavirus pandemic. The entire medical sector is booming as well as threatened at the same time. Every day thousands of patients are losing their life either due to corona or any other disease. Morally not good to say, but yes, it is a good time for the medical practitioners and professionals to open new businesses and earn profits. The pandemic has increased the seriousness of patients suffering from other diseases as well. Hence, the entire medical industry is in the profit-making scenario today.So, if you are also looking forward to starting a medical business or start your own clinic, dispensary, or hospital, you are on the right track. Fortunately, the Zocdoc clone script and app solution will help you in this regard. Zocdoc clone is an on-demand doctor’s appointment booking software that helps you to start your own healthcare services. Zocdoc close script has been amazing to furnish a variety of jobs including doctor’s appointments, surgery quotations, patient reviews, and many more facilities that establishes a strong connection between patients and well-qualified doctors. Zocdoc makes things very easy for your customers as online bookings make nearly 42% of patients feel more comfortable than the traditional ones. The best thing is the appointment can be scheduled at any time. Here I introduce you to the salient features of this facility:Appointment booking facility.Browsing doctors feature.Listing practice feature.Review feature.Insurance checker feature.Reminders feature.Let me brief how you can start a business with the Zocdoc clone script. There are various Zocdoc clone scripts available in the market and choosing the best one is a tough job for all. You have to integrate the Zocdoc clone script with your business application to get the exact business and revenue model that you want. Some of the add-on business models of using Zocdoc based software are:Commission-based business – As an admin, you can receive some commission on each appointment between a doctor and a patient. In-app advertising – It can also run third-party ads of the pharmacy in your region and the doctors related.Top listing priority – You can earn a few dollars from the doctors to display their service at the top of the page for a certain time period.Another best thing to have a Zocdoc clone is that it works on both the popular platforms such as iOS and Android. For your business, you can opt for either ready-to-go or custom development solutions. Complete custom design and responsive web design is an additional feature with the custom solutions. I would definitely like to tell you how beneficial these clone scripts are for your business. Website clone scripts reduce your development time.They are not just quick but also cost you less.Clone scripts obviate market research, planning, and designing efforts.It allows you to have a completely customized SEO strategy.

The medical industry today has no choice than growing with a lot of ups and downs during the widely spreading coronavirus pandemic. The entire medical sector is booming as well as threatened at the same time. Every day thousands of patients are losing their life either due to corona or any other disease. Morally not good to say, but yes, it is a good time for the medical practitioners and professionals to open new businesses and earn profits. The pandemic has increased the seriousness of patients suffering from other diseases as well. Hence, the entire medical industry is in the profit-making scenario today.

So, if you are also looking forward to starting a medical business or start your own clinic, dispensary, or hospital, you are on the right track. Fortunately, the Zocdoc clone script and app solution will help you in this regard. Zocdoc clone is an on-demand doctor’s appointment booking software that helps you to start your own healthcare services. Zocdoc close script has been amazing to furnish a variety of jobs including doctor’s appointments, surgery quotations, patient reviews, and many more facilities that establishes a strong connection between patients and well-qualified doctors. 

Zocdoc makes things very easy for your customers as online bookings make nearly 42% of patients feel more comfortable than the traditional ones. The best thing is the appointment can be scheduled at any time. Here I introduce you to the salient features of this facility:

  • Appointment booking facility.
  • Browsing doctors feature.
  • Listing practice feature.
  • Review feature.
  • Insurance checker feature.
  • Reminders feature.

Let me brief how you can start a business with the Zocdoc clone script. There are various Zocdoc clone scripts available in the market and choosing the best one is a tough job for all. You have to integrate the Zocdoc clone script with your business application to get the exact business and revenue model that you want. Some of the add-on business models of using Zocdoc based software are:

  1. Commission-based business – As an admin, you can receive some commission on each appointment between a doctor and a patient. 
  2. In-app advertising – It can also run third-party ads of the pharmacy in your region and the doctors related.
  3. Top listing priority – You can earn a few dollars from the doctors to display their service at the top of the page for a certain time period.

Another best thing to have a Zocdoc clone is that it works on both the popular platforms such as iOS and Android. For your business, you can opt for either ready-to-go or custom development solutions. Complete custom design and responsive web design is an additional feature with the custom solutions. 

I would definitely like to tell you how beneficial these clone scripts are for your business. 

  1. Website clone scripts reduce your development time.
  2. They are not just quick but also cost you less.
  3. Clone scripts obviate market research, planning, and designing efforts.
  4. It allows you to have a completely customized SEO strategy.
The telecommunication landscape in our generation is vast and demanding. The service providers need to deal with many connectivity points to provide fast and reliable services to their customers. With the increase in IoT and excessive use of wireless sensor networks, telecom firms find it challenging to manage boatloads data.There are various ways in which BI technology can help the telecommunication industry listed below:Visibility into Network Issues and Location DataTelecom providers have to work on streaming high-quality video and particular time frames. As they have to work with substantial data usage, getting an exact historical scope of network errors and the details about the service interruptions to help telecom providers to strengthen particular locales. Moreover, the much-anticipated rollout of 5G demands telecom providers to monitor their networks. Business Intelligence platforms like ThoughtSpot analyses display the most common types of service interruption in the company. Additionally, it provides information about the areas that experience interruption most often or even the devices most likely to encounter issues.Proactive Customer CareThe amount of digital content created every other day demands more devices to consume, which ultimately means a greater reliance on quality service. But customer complaints have always been constant irrespective of the technology evolution. This leads to issues that need to be resolved time and ahead to reduce customer waiting times and unsatisfactory support. When a large amount of data is presented so clearly, customer behavior also becomes easier to grasp. Customer behavior can also be easily analyzed by comparing service outages on a particular day by customer segment or devices. Customer care executives can also enhance their services by searching for the most common complaints, finding stats on the allegations that waited on the phone longest about, or even identifying support questions by email that took the longest to respond.Understanding of Subscriber BaseBI technology provides a platform to the telecom companies that have a robust subscriber base. This platform helps the customer service reps to understand better customers, opportunities for cross/upselling, and more personalized customer service experiences. A search and AI-powered telecom BI tool can provide all the information from granular subscription-by-subscription insights to long-term trends by region or subscriber growth rates. These tools also contain data such as by zip code while pointing out data anomalies and drawing causal relationships that are moving a business forward.IoT Data MonetizationThe IoT industry continues to expand and accelerate. By 2020, the IoT industry is estimated to expand upto 30 billion objects. The telecom companies are also making up for diminishing data revenue by developing IoT partnerships. For telecom companies to subscribe to IoT financially, vast amounts of data collected must be accessible, on-time, and easily acceptable.Hence, if utilized accurately, business intelligence can help the telecommunication industry by the ways mentioned above and many more.
The telecommunication landscape in our generation is vast and demanding. The service providers need to deal with many connectivity points to provide fast and reliable services to their customers. With the increase in IoT and excessive use of wireless sensor networks, telecom firms find it challenging to manage boatloads data.There are various ways in which BI technology can help the telecommunication industry listed below:Visibility into Network Issues and Location DataTelecom providers have to work on streaming high-quality video and particular time frames. As they have to work with substantial data usage, getting an exact historical scope of network errors and the details about the service interruptions to help telecom providers to strengthen particular locales. Moreover, the much-anticipated rollout of 5G demands telecom providers to monitor their networks. Business Intelligence platforms like ThoughtSpot analyses display the most common types of service interruption in the company. Additionally, it provides information about the areas that experience interruption most often or even the devices most likely to encounter issues.Proactive Customer CareThe amount of digital content created every other day demands more devices to consume, which ultimately means a greater reliance on quality service. But customer complaints have always been constant irrespective of the technology evolution. This leads to issues that need to be resolved time and ahead to reduce customer waiting times and unsatisfactory support. When a large amount of data is presented so clearly, customer behavior also becomes easier to grasp. Customer behavior can also be easily analyzed by comparing service outages on a particular day by customer segment or devices. Customer care executives can also enhance their services by searching for the most common complaints, finding stats on the allegations that waited on the phone longest about, or even identifying support questions by email that took the longest to respond.Understanding of Subscriber BaseBI technology provides a platform to the telecom companies that have a robust subscriber base. This platform helps the customer service reps to understand better customers, opportunities for cross/upselling, and more personalized customer service experiences. A search and AI-powered telecom BI tool can provide all the information from granular subscription-by-subscription insights to long-term trends by region or subscriber growth rates. These tools also contain data such as by zip code while pointing out data anomalies and drawing causal relationships that are moving a business forward.IoT Data MonetizationThe IoT industry continues to expand and accelerate. By 2020, the IoT industry is estimated to expand upto 30 billion objects. The telecom companies are also making up for diminishing data revenue by developing IoT partnerships. For telecom companies to subscribe to IoT financially, vast amounts of data collected must be accessible, on-time, and easily acceptable.Hence, if utilized accurately, business intelligence can help the telecommunication industry by the ways mentioned above and many more.

The telecommunication landscape in our generation is vast and demanding. The service providers need to deal with many connectivity points to provide fast and reliable services to their customers. With the increase in IoT and excessive use of wireless sensor networks, telecom firms find it challenging to manage boatloads data.

There are various ways in which BI technology can help the telecommunication industry listed below:

Visibility into Network Issues and Location Data

Telecom providers have to work on streaming high-quality video and particular time frames. As they have to work with substantial data usage, getting an exact historical scope of network errors and the details about the service interruptions to help telecom providers to strengthen particular locales. Moreover, the much-anticipated rollout of 5G demands telecom providers to monitor their networks. Business Intelligence platforms like ThoughtSpot analyses display the most common types of service interruption in the company. Additionally, it provides information about the areas that experience interruption most often or even the devices most likely to encounter issues.

Proactive Customer Care

The amount of digital content created every other day demands more devices to consume, which ultimately means a greater reliance on quality service. But customer complaints have always been constant irrespective of the technology evolution. This leads to issues that need to be resolved time and ahead to reduce customer waiting times and unsatisfactory support. When a large amount of data is presented so clearly, customer behavior also becomes easier to grasp. Customer behavior can also be easily analyzed by comparing service outages on a particular day by customer segment or devices. Customer care executives can also enhance their services by searching for the most common complaints, finding stats on the allegations that waited on the phone longest about, or even identifying support questions by email that took the longest to respond.

Understanding of Subscriber Base

BI technology provides a platform to the telecom companies that have a robust subscriber base. This platform helps the customer service reps to understand better customers, opportunities for cross/upselling, and more personalized customer service experiences. A search and AI-powered telecom BI tool can provide all the information from granular subscription-by-subscription insights to long-term trends by region or subscriber growth rates. These tools also contain data such as by zip code while pointing out data anomalies and drawing causal relationships that are moving a business forward.

IoT Data Monetization

The IoT industry continues to expand and accelerate. By 2020, the IoT industry is estimated to expand upto 30 billion objects. The telecom companies are also making up for diminishing data revenue by developing IoT partnerships. For telecom companies to subscribe to IoT financially, vast amounts of data collected must be accessible, on-time, and easily acceptable.

Hence, if utilized accurately, business intelligence can help the telecommunication industry by the ways mentioned above and many more.

We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure. The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units. What is requirements gathering-traceability? In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering. Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements. The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible. The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones. Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that. Benefits of requirement gathering Fewer defects in the final product or deliverables Less rework Faster delivery of the finished product Less unused features Lower cost of development or production Low risk of miscommunication Reduced project chaos Project or product stakeholders satisfaction Satisfaction from consumers and users Products that work well and as per expectations Helps to understand project scope Quick evaluation of potential changes The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model. How to find out business requirements Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page. There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.
We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure. The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units. What is requirements gathering-traceability? In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering. Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements. The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible. The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones. Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that. Benefits of requirement gathering Fewer defects in the final product or deliverables Less rework Faster delivery of the finished product Less unused features Lower cost of development or production Low risk of miscommunication Reduced project chaos Project or product stakeholders satisfaction Satisfaction from consumers and users Products that work well and as per expectations Helps to understand project scope Quick evaluation of potential changes The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model. How to find out business requirements Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page. There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.

We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure.

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The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units.

What is requirements gathering-traceability?

In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering.

Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements.

The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible.

The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones.

Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that.

Benefits of requirement gathering

  • Fewer defects in the final product or deliverables
  • Less rework
  • Faster delivery of the finished product
  • Less unused features
  • Lower cost of development or production
  • Low risk of miscommunication
  • Reduced project chaos
  • Project or product stakeholders satisfaction
  • Satisfaction from consumers and users
  • Products that work well and as per expectations
  • Helps to understand project scope
  • Quick evaluation of potential changes

The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model.

How to find out business requirements

  • Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders
  • Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements
  • Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed
  • Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page.

There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.

An automated inventory system is a computerized system that manages, tracks, and analyzes inventory data efficiently and accurately. It largely will help you reduce your business-cycle time, improve your inventory control, increase your profits, reduce your inventory overstock, and streamline the process of replenishing your product stocks. Along with that, it can save you time, money, and effort.Automated inventory system can provide you with the information you need to run your business properly without manual interference. It can automate many other everyday tasks such as inventory preparation, order placement, ordering, buying bulk and serial numbers, minimizing the amount of inventory that is overstocked, keeping track of the products that you already have, and reducing the amount of stock you have on hand.How does it work?You simply enter the dates you purchased your goods, the items you wish to keep, the quantities of each item, and the quantity of stock you have left in your warehouse. It will automatically generate an inventory schedule for you and keep track of all inventory movements throughout the entire time you have them on file. This makes it easy to know when to order items or stock up on supplies.Why should a business invest in automated inventory?Well, here are four note-worthy factors:1. Scalability: As your business grows, managing all the inventory management tasks such as maintaining spreadsheets, manual counts, keeping records of inventories at multiple locations can be impossible without automation.2. Discrepancies & time saving: “To err is human” adage is relevant to inventory control. Chances of misplacement, lost goods, clerical errors, counting errors are more is high when done manually. Most businesses use barcode scanning to mitigate these mistakes but automation along with barcode can bring more control to your inventory management. Along with that, it gives more accurate inventory reports and analytics for demand forecasting.Apart from human mistakes, manual inventory tasks can take hours and days with staff dedicated to strenuous tasks while your other important business operation is idling. Automation can be a great time saver.3. Real-time inventory: With real-time inventory it is easier to manage returned orders, stocked out inventory, reorders and more. You can make sure your customers get the best shopping experience.In a nutshell, automation is the need of the hour for businesses of the present time. It is best recommended to ditch outdated manual methods and inculcate an automated inventory system for higher accuracy and operability. 
An automated inventory system is a computerized system that manages, tracks, and analyzes inventory data efficiently and accurately. It largely will help you reduce your business-cycle time, improve your inventory control, increase your profits, reduce your inventory overstock, and streamline the process of replenishing your product stocks. Along with that, it can save you time, money, and effort.Automated inventory system can provide you with the information you need to run your business properly without manual interference. It can automate many other everyday tasks such as inventory preparation, order placement, ordering, buying bulk and serial numbers, minimizing the amount of inventory that is overstocked, keeping track of the products that you already have, and reducing the amount of stock you have on hand.How does it work?You simply enter the dates you purchased your goods, the items you wish to keep, the quantities of each item, and the quantity of stock you have left in your warehouse. It will automatically generate an inventory schedule for you and keep track of all inventory movements throughout the entire time you have them on file. This makes it easy to know when to order items or stock up on supplies.Why should a business invest in automated inventory?Well, here are four note-worthy factors:1. Scalability: As your business grows, managing all the inventory management tasks such as maintaining spreadsheets, manual counts, keeping records of inventories at multiple locations can be impossible without automation.2. Discrepancies & time saving: “To err is human” adage is relevant to inventory control. Chances of misplacement, lost goods, clerical errors, counting errors are more is high when done manually. Most businesses use barcode scanning to mitigate these mistakes but automation along with barcode can bring more control to your inventory management. Along with that, it gives more accurate inventory reports and analytics for demand forecasting.Apart from human mistakes, manual inventory tasks can take hours and days with staff dedicated to strenuous tasks while your other important business operation is idling. Automation can be a great time saver.3. Real-time inventory: With real-time inventory it is easier to manage returned orders, stocked out inventory, reorders and more. You can make sure your customers get the best shopping experience.In a nutshell, automation is the need of the hour for businesses of the present time. It is best recommended to ditch outdated manual methods and inculcate an automated inventory system for higher accuracy and operability. 

An automated inventory system is a computerized system that manages, tracks, and analyzes inventory data efficiently and accurately. 

It largely will help you reduce your business-cycle time, improve your inventory control, increase your profits, reduce your inventory overstock, and streamline the process of replenishing your product stocks. Along with that, it can save you time, money, and effort.

Automated inventory system can provide you with the information you need to run your business properly without manual interference. 

It can automate many other everyday tasks such as inventory preparation, order placement, ordering, buying bulk and serial numbers, minimizing the amount of inventory that is overstocked, keeping track of the products that you already have, and reducing the amount of stock you have on hand.

How does it work?

You simply enter the dates you purchased your goods, the items you wish to keep, the quantities of each item, and the quantity of stock you have left in your warehouse. It will automatically generate an inventory schedule for you and keep track of all inventory movements throughout the entire time you have them on file. This makes it easy to know when to order items or stock up on supplies.

Why should a business invest in automated inventory?

Well, here are four note-worthy factors:

1. Scalability: As your business grows, managing all the inventory management tasks such as maintaining spreadsheets, manual counts, keeping records of inventories at multiple locations can be impossible without automation.
2. Discrepancies & time saving: “To err is human” adage is relevant to inventory control. Chances of misplacement, lost goods, clerical errors, counting errors are more is high when done manually. Most businesses use barcode scanning to mitigate these mistakes but automation along with barcode can bring more control to your inventory management. Along with that, it gives more accurate inventory reports and analytics for demand forecasting.

Apart from human mistakes, manual inventory tasks can take hours and days with staff dedicated to strenuous tasks while your other important business operation is idling. Automation can be a great time saver.

3. Real-time inventory: With real-time inventory it is easier to manage returned orders, stocked out inventory, reorders and more. You can make sure your customers get the best shopping experience.

In a nutshell, automation is the need of the hour for businesses of the present time. It is best recommended to ditch outdated manual methods and inculcate an automated inventory system for higher accuracy and operability. 

Business Intelligence is the technology that includes a constant and detailed analysis of the factors responsible for organizational success. For instance, consider a situation where your marketing team may produce reports that provide the in-depth individual ROI of every social media campaign they pursue. Most effective BI evaluations break down these reports even further. By selecting the right performance indicators, or KPIs, you can derive clear and detailed insights from general operating data.In simple terms, the team of social media experts in your company mayindividually track KPIs to keep track of the number of times people comment on posts or follow links to your homepage. These bearings result in various rates of conversions and purchases, to provide you a more accurate picture of what's worth your effort. Business intelligence works efficiently to provide you all the minor and major details about these marketing strategies and implement effective controller services.The relevance of Business Intelligence with Accounting Technology and MethodologyBusiness intelligence can positively influence accounting processes. Tracking factors responsible for business processes can reveal trends that impact your business. For instance, an industrial manufacturer that maintains detailed logs of their production lines every month may gain insights into operating expenses such as utility payments. Now, if they continue this process further and plot these numbers against the frequency and cost of maintenance actions, they might take charge of expenditures by redefining their factory and service-call schedules.BI technology can also provide business leaders with more significant accounting and translational practices. Business Intelligence software tools accumulate and organize large volumes of data, so they rely on reporting, dashboards, and layout elements to make sense of the processes taking place in the organization. Digital Marketing teams implementing these tools customize and modify these accounting processes to enhance better understanding. As your business expands, having a firm knowledge of BI technology helps manage complex data in bookkeeping tasks.How To Implement BI techniques for AccountingKey performance indicators work well with production line managers, retail sales staff, and internet marketing teams. Accounting departments implement key performance indicators to measure performance, maintain trends-insights, and find reasonable solutions to current problems.BI technology helps in accumulating data and provides information about the time taken to generate an invoice from the time of its receipt. Moreover, it can also provide information about the total number of errors in the invoice. Hence, BI technology can help your accounting services in identifying critical snags in existing processes.Accounts departments can use KPI tracking to forecast cash flows more precisely by gathering open accounts by people’s age. With the help of BI technology, it becomes easy to track disputes with credit account holders, collection-agency resolutions, and litigation. The reports and accounts thus generated, can provide accurate information on the amount spent on administrative costs. Final Words:Accounting services can use Business Intelligence to quantify their performance. It can also provide information such as time is taken to correct errors and organize various cost-controlling measures work. Hence, it is essential to implement the use of BI in accounting to increase efficiency in your business.
Business Intelligence is the technology that includes a constant and detailed analysis of the factors responsible for organizational success. For instance, consider a situation where your marketing team may produce reports that provide the in-depth individual ROI of every social media campaign they pursue. Most effective BI evaluations break down these reports even further. By selecting the right performance indicators, or KPIs, you can derive clear and detailed insights from general operating data.In simple terms, the team of social media experts in your company mayindividually track KPIs to keep track of the number of times people comment on posts or follow links to your homepage. These bearings result in various rates of conversions and purchases, to provide you a more accurate picture of what's worth your effort. Business intelligence works efficiently to provide you all the minor and major details about these marketing strategies and implement effective controller services.The relevance of Business Intelligence with Accounting Technology and MethodologyBusiness intelligence can positively influence accounting processes. Tracking factors responsible for business processes can reveal trends that impact your business. For instance, an industrial manufacturer that maintains detailed logs of their production lines every month may gain insights into operating expenses such as utility payments. Now, if they continue this process further and plot these numbers against the frequency and cost of maintenance actions, they might take charge of expenditures by redefining their factory and service-call schedules.BI technology can also provide business leaders with more significant accounting and translational practices. Business Intelligence software tools accumulate and organize large volumes of data, so they rely on reporting, dashboards, and layout elements to make sense of the processes taking place in the organization. Digital Marketing teams implementing these tools customize and modify these accounting processes to enhance better understanding. As your business expands, having a firm knowledge of BI technology helps manage complex data in bookkeeping tasks.How To Implement BI techniques for AccountingKey performance indicators work well with production line managers, retail sales staff, and internet marketing teams. Accounting departments implement key performance indicators to measure performance, maintain trends-insights, and find reasonable solutions to current problems.BI technology helps in accumulating data and provides information about the time taken to generate an invoice from the time of its receipt. Moreover, it can also provide information about the total number of errors in the invoice. Hence, BI technology can help your accounting services in identifying critical snags in existing processes.Accounts departments can use KPI tracking to forecast cash flows more precisely by gathering open accounts by people’s age. With the help of BI technology, it becomes easy to track disputes with credit account holders, collection-agency resolutions, and litigation. The reports and accounts thus generated, can provide accurate information on the amount spent on administrative costs. Final Words:Accounting services can use Business Intelligence to quantify their performance. It can also provide information such as time is taken to correct errors and organize various cost-controlling measures work. Hence, it is essential to implement the use of BI in accounting to increase efficiency in your business.

Business Intelligence is the technology that includes a constant and detailed analysis of the factors responsible for organizational success. For instance, consider a situation where your marketing team may produce reports that provide the in-depth individual ROI of every social media campaign they pursue. Most effective BI evaluations break down these reports even further. By selecting the right performance indicators, or KPIs, you can derive clear and detailed insights from general operating data.

In simple terms, the team of social media experts in your company may

individually track KPIs to keep track of the number of times people comment on posts or follow links to your homepage. These bearings result in various rates of conversions and purchases, to provide you a more accurate picture of what's worth your effort. Business intelligence works efficiently to provide you all the minor and major details about these marketing strategies and implement effective controller services.

The relevance of Business Intelligence with Accounting Technology and Methodology

Business intelligence can positively influence accounting processes. Tracking factors responsible for business processes can reveal trends that impact your business. For instance, an industrial manufacturer that maintains detailed logs of their production lines every month may gain insights into operating expenses such as utility payments. Now, if they continue this process further and plot these numbers against the frequency and cost of maintenance actions, they might take charge of expenditures by redefining their factory and service-call schedules.

BI technology can also provide business leaders with more significant accounting and translational practices. Business Intelligence software tools accumulate and organize large volumes of data, so they rely on reporting, dashboards, and layout elements to make sense of the processes taking place in the organization. Digital Marketing teams implementing these tools customize and modify these accounting processes to enhance better understanding. As your business expands, having a firm knowledge of BI technology helps manage complex data in bookkeeping tasks.

How To Implement BI techniques for Accounting

Key performance indicators work well with production line managers, retail sales staff, and internet marketing teams. Accounting departments implement key performance indicators to measure performance, maintain trends-insights, and find reasonable solutions to current problems.

BI technology helps in accumulating data and provides information about the time taken to generate an invoice from the time of its receipt. Moreover, it can also provide information about the total number of errors in the invoice. Hence, BI technology can help your accounting services in identifying critical snags in existing processes.

Accounts departments can use KPI tracking to forecast cash flows more precisely by gathering open accounts by people’s age. With the help of BI technology, it becomes easy to track disputes with credit account holders, collection-agency resolutions, and litigation. The reports and accounts thus generated, can provide accurate information on the amount spent on administrative costs. 

Final Words:

Accounting services can use Business Intelligence to quantify their performance. It can also provide information such as time is taken to correct errors and organize various cost-controlling measures work. Hence, it is essential to implement the use of BI in accounting to increase efficiency in your business.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

 The outbreak of Covid-19 has not just implied a health emergency but also an economic emergency. It has a positive and negative impact on the growth of diverse business sectors. The graphical representation by Neil Patel explains traffic volatility due to pandemic.The outspread of the virus imposed the importance of health which is clearly reflected in the search made by the masses. There is a definite surge in the Finance, Food, Healthcare, Media and Pharma industries. It can be predicted that these verticals are likely to generate good revenue in the coming years. The search drop in other genres doesn’t mean they’ll not reap growth. The pre to post-pandemic era has seen a periodic change in consumer behavior. Now, with resuming trade certain affected sectors are experiencing increasing demand. Some of them are Ed-tech, E-commerce, Digital marketing services, Software and Technology and Insurance businesses. Let us discuss some in detail.E-commerce: The growth rate of E-commerce globally for 2020 is expected to reach 19percent, with worldwide sales to 4.206 trillion dollars. By 2023, sales may increase to 6.542 trillion dollars at 175 percent.Talking about India, the number of internet users is estimated to reach 829 million by 2021. Along with that, smartphone users and the launch of the 4G networks, has set Indian E-commerce to grow to 200 billion dollars by 2026. It is certain that E-commerce startups are largely going to procure profits. During the pandemic, people turned towards online shopping and home delivery retail. This change is long-term, which makes it a promising business choice to generate profits. Approximately 90% of conventional businesses will possibly switch to selling online independently or over E-commerce sites. Online groceries, clothing, food delivery, and similar deliverable products are good businesses to start after Covid19. Digital Marketing: Business Standard reports a statement made by the Economic Affairs Secretary of India, it states that the country's digital economy would reach a trillion dollars by 2022. More than 20 Lakhs job opportunities will be produced by this industry.The reason for this significant growth relates to the wide-spread use of the Internet and smartphones. This led doors open for fresh interactive marketing strategies that can provide better analytics. Social Media Marketing, Search Marketing, Content Marketing and more are the branches of Digital Marketing Services that play a vital role in creating brand awareness and conversions online. Given the stats and expertise in the field, this business does have a bright future post Covid19.Software and Technology: Technological innovations have proven to be a boon in the emergency duration. Smart masks, tracking apps, robots and a lot more were developed to help the people especially ones working in Healthcare. Corporate applications were also introduced to help businesses counter their challenges.Contactless servicing remained at the core of the developments. Software like CRM, Sales tools, Visitors management system has largely been incorporated. This adaption of technology is said to become the new normal.The sector is predicted to reach 191 billion dollars by the end of 2020, creating more than 2 lakh employment opportunities. Final wordsThe niche of a business depends on an individual’s personal interest but it is for sure that online business is tending to render profit in the time to come.
 The outbreak of Covid-19 has not just implied a health emergency but also an economic emergency. It has a positive and negative impact on the growth of diverse business sectors. The graphical representation by Neil Patel explains traffic volatility due to pandemic.The outspread of the virus imposed the importance of health which is clearly reflected in the search made by the masses. There is a definite surge in the Finance, Food, Healthcare, Media and Pharma industries. It can be predicted that these verticals are likely to generate good revenue in the coming years. The search drop in other genres doesn’t mean they’ll not reap growth. The pre to post-pandemic era has seen a periodic change in consumer behavior. Now, with resuming trade certain affected sectors are experiencing increasing demand. Some of them are Ed-tech, E-commerce, Digital marketing services, Software and Technology and Insurance businesses. Let us discuss some in detail.E-commerce: The growth rate of E-commerce globally for 2020 is expected to reach 19percent, with worldwide sales to 4.206 trillion dollars. By 2023, sales may increase to 6.542 trillion dollars at 175 percent.Talking about India, the number of internet users is estimated to reach 829 million by 2021. Along with that, smartphone users and the launch of the 4G networks, has set Indian E-commerce to grow to 200 billion dollars by 2026. It is certain that E-commerce startups are largely going to procure profits. During the pandemic, people turned towards online shopping and home delivery retail. This change is long-term, which makes it a promising business choice to generate profits. Approximately 90% of conventional businesses will possibly switch to selling online independently or over E-commerce sites. Online groceries, clothing, food delivery, and similar deliverable products are good businesses to start after Covid19. Digital Marketing: Business Standard reports a statement made by the Economic Affairs Secretary of India, it states that the country's digital economy would reach a trillion dollars by 2022. More than 20 Lakhs job opportunities will be produced by this industry.The reason for this significant growth relates to the wide-spread use of the Internet and smartphones. This led doors open for fresh interactive marketing strategies that can provide better analytics. Social Media Marketing, Search Marketing, Content Marketing and more are the branches of Digital Marketing Services that play a vital role in creating brand awareness and conversions online. Given the stats and expertise in the field, this business does have a bright future post Covid19.Software and Technology: Technological innovations have proven to be a boon in the emergency duration. Smart masks, tracking apps, robots and a lot more were developed to help the people especially ones working in Healthcare. Corporate applications were also introduced to help businesses counter their challenges.Contactless servicing remained at the core of the developments. Software like CRM, Sales tools, Visitors management system has largely been incorporated. This adaption of technology is said to become the new normal.The sector is predicted to reach 191 billion dollars by the end of 2020, creating more than 2 lakh employment opportunities. Final wordsThe niche of a business depends on an individual’s personal interest but it is for sure that online business is tending to render profit in the time to come.

 

The outbreak of Covid-19 has not just implied a health emergency but also an economic emergency. It has a positive and negative impact on the growth of diverse business sectors. The graphical representation by Neil Patel explains traffic volatility due to pandemic.

The outspread of the virus imposed the importance of health which is clearly reflected in the search made by the masses. There is a definite surge in the Finance, Food, Healthcare, Media and Pharma industries. It can be predicted that these verticals are likely to generate good revenue in the coming years. 

The search drop in other genres doesn’t mean they’ll not reap growth. The pre to post-pandemic era has seen a periodic change in consumer behavior. Now, with resuming trade certain affected sectors are experiencing increasing demand. Some of them are Ed-tech, E-commerce, Digital marketing services, Software and Technology and Insurance businesses. Let us discuss some in detail.

E-commerce: 

The growth rate of E-commerce globally for 2020 is expected to reach 19

percent, with worldwide sales to 4.206 trillion dollars. By 2023, sales may increase to 6.542 trillion dollars at 175 percent.

Talking about India, the number of internet users is estimated to reach 829 million by 2021. Along with that, smartphone users and the launch of the 4G networks, has set Indian E-commerce to grow to 200 billion dollars by 2026. 

It is certain that E-commerce startups are largely going to procure profits. During the pandemic, people turned towards online shopping and home delivery retail. This change is long-term, which makes it a promising business choice to generate profits. 

Approximately 90% of conventional businesses will possibly switch to selling online independently or over E-commerce sites. Online groceries, clothing, food delivery, and similar deliverable products are good businesses to start after Covid19. 

Digital Marketing: 

Business Standard reports a statement made by the Economic Affairs Secretary of India, it states that the country's digital economy would reach a trillion dollars by 2022. More than 20 Lakhs job opportunities will be produced by this industry.

The reason for this significant growth relates to the wide-spread use of the Internet and smartphones. This led doors open for fresh interactive marketing strategies that can provide better analytics. 

Social Media Marketing, Search Marketing, Content Marketing and more are the branches of Digital Marketing Services that play a vital role in creating brand awareness and conversions online. Given the stats and expertise in the field, this business does have a bright future post Covid19.

Software and Technology: 

Technological innovations have proven to be a boon in the emergency duration. Smart masks, tracking apps, robots and a lot more were developed to help the people especially ones working in Healthcare. Corporate applications were also introduced to help businesses counter their challenges.

Contactless servicing remained at the core of the developments. Software like CRM, Sales tools, Visitors management system has largely been incorporated. This adaption of technology is said to become the new normal.

The sector is predicted to reach 191 billion dollars by the end of 2020, creating more than 2 lakh employment opportunities. 

Final words

The niche of a business depends on an individual’s personal interest but it is for sure that online business is tending to render profit in the time to come.

The early months of the year 2020 surpassed the severe effects of the COVID-19 pandemic. It prompted a wide shutdown of shops, offices, schools, and all other businesses that are unable to operate online. As the condition outside does not seems improving as of now, people have no other option than to survive with the scenario going on. IT businesses, the firms based on online solutions, and those who have allowed their employees to work remotely are though anyhow maintaining their regular output, but the small businesses and firms that depend upon personalized deals and face-to-face meetups are either shut down or have closed their operations permanently. Today, when the situation is still the same, businesses are also trying to resume normal operations with certain regulations. Also, the state-by-state reopening guide is proposed as per the reopening plans in different states. The businesses received a to-be-strongly followed guidelines including:They have to follow state rules to reopen their business post-pandemic.The permission will be based on the severity and volume of COVID-19 cases within their locality.The physical location of their business will also be the deciding factor.These businesses and companies should enforce proper social distancing within their business location i.e., at least six feet distance between the individuals. The direct contact level between the customers and the employees like if you own a gym, salon, or restaurant. One thing is true that every business will face tremendous challenges and have to go through certain limitations when the nation begins the path of recovery. However, the public health threat of the coronavirus still exist. When brick-and-mortar businesses are moving to open their doors, consumers may wary about being in an enclosed place with other individuals, even though their companies are undertaking all health and safety protocols in place.Digital businesses that have remained operational during the pandemic, they are also finding it difficult to boost sales. When talking about the sustainability of the businesses in the future post-pandemic, they have to be flexible as well as adaptable to the new and evolving needs of the consumers. Operations should be planned carefully and things that may need to change about the business should be altered. It is the time to check for the new opportunities for your business in the post-pandemic world being within the limited conditions.
The early months of the year 2020 surpassed the severe effects of the COVID-19 pandemic. It prompted a wide shutdown of shops, offices, schools, and all other businesses that are unable to operate online. As the condition outside does not seems improving as of now, people have no other option than to survive with the scenario going on. IT businesses, the firms based on online solutions, and those who have allowed their employees to work remotely are though anyhow maintaining their regular output, but the small businesses and firms that depend upon personalized deals and face-to-face meetups are either shut down or have closed their operations permanently. Today, when the situation is still the same, businesses are also trying to resume normal operations with certain regulations. Also, the state-by-state reopening guide is proposed as per the reopening plans in different states. The businesses received a to-be-strongly followed guidelines including:They have to follow state rules to reopen their business post-pandemic.The permission will be based on the severity and volume of COVID-19 cases within their locality.The physical location of their business will also be the deciding factor.These businesses and companies should enforce proper social distancing within their business location i.e., at least six feet distance between the individuals. The direct contact level between the customers and the employees like if you own a gym, salon, or restaurant. One thing is true that every business will face tremendous challenges and have to go through certain limitations when the nation begins the path of recovery. However, the public health threat of the coronavirus still exist. When brick-and-mortar businesses are moving to open their doors, consumers may wary about being in an enclosed place with other individuals, even though their companies are undertaking all health and safety protocols in place.Digital businesses that have remained operational during the pandemic, they are also finding it difficult to boost sales. When talking about the sustainability of the businesses in the future post-pandemic, they have to be flexible as well as adaptable to the new and evolving needs of the consumers. Operations should be planned carefully and things that may need to change about the business should be altered. It is the time to check for the new opportunities for your business in the post-pandemic world being within the limited conditions.

The early months of the year 2020 surpassed the severe effects of the COVID-19 pandemic. It prompted a wide shutdown of shops, offices, schools, and all other businesses that are unable to operate online. As the condition outside does not seems improving as of now, people have no other option than to survive with the scenario going on. 

IT businesses, the firms based on online solutions, and those who have allowed their employees to work remotely are though anyhow maintaining their regular output, but the small businesses and firms that depend upon personalized deals and face-to-face meetups are either shut down or have closed their operations permanently. 

Today, when the situation is still the same, businesses are also trying to resume normal operations with certain regulations. Also, the state-by-state reopening guide is proposed as per the reopening plans in different states. The businesses received a to-be-strongly followed guidelines including:

  • They have to follow state rules to reopen their business post-pandemic.
  • The permission will be based on the severity and volume of COVID-19 cases within their locality.
  • The physical location of their business will also be the deciding factor.
  • These businesses and companies should enforce proper social distancing within their business location i.e., at least six feet distance between the individuals. 
  • The direct contact level between the customers and the employees like if you own a gym, salon, or restaurant. 

One thing is true that every business will face tremendous challenges and have to go through certain limitations when the nation begins the path of recovery. However, the public health threat of the coronavirus still exist. 

When brick-and-mortar businesses are moving to open their doors, consumers may wary about being in an enclosed place with other individuals, even though their companies are undertaking all health and safety protocols in place.

Digital businesses that have remained operational during the pandemic, they are also finding it difficult to boost sales. 

When talking about the sustainability of the businesses in the future post-pandemic, they have to be flexible as well as adaptable to the new and evolving needs of the consumers. Operations should be planned carefully and things that may need to change about the business should be altered. It is the time to check for the new opportunities for your business in the post-pandemic world being within the limited conditions.

PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue. In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked. The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time. Types of PPC Ads: Search ads Display ads Social ads Remarketing ads Google shopping Local service ads Gmail sponsored promotions Instream ads ( Youtube) Why do your business needs pay per click campaign (PPC) Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration. Listed below are the reasons as to why your business needs a pay per click campaign : Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach. Target potential customers. It is the fastest way to target potential customers. Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques. SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly. Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected. Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site Important notes on PPC campaign: If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate. Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software. If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords. For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies. List of top Pay Per Click (PPC) companies SmartSites Dot Com Infoway PageTraffic Inc WebFX Cyber Infrastructure Inc. SEOTonic Web Solutions PVT. LTD. Social Media 55 Mandy Web Design SEOFIED IT SERVICES PVT LTD SAG IPL Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.
PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue. In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked. The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time. Types of PPC Ads: Search ads Display ads Social ads Remarketing ads Google shopping Local service ads Gmail sponsored promotions Instream ads ( Youtube) Why do your business needs pay per click campaign (PPC) Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration. Listed below are the reasons as to why your business needs a pay per click campaign : Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach. Target potential customers. It is the fastest way to target potential customers. Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques. SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly. Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected. Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site Important notes on PPC campaign: If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate. Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software. If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords. For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies. List of top Pay Per Click (PPC) companies SmartSites Dot Com Infoway PageTraffic Inc WebFX Cyber Infrastructure Inc. SEOTonic Web Solutions PVT. LTD. Social Media 55 Mandy Web Design SEOFIED IT SERVICES PVT LTD SAG IPL Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.

PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue.

In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked.

The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time.

Types of PPC Ads:

  1. Search ads
  2. Display ads
  3. Social ads
  4. Remarketing ads
  5. Google shopping
  6. Local service ads
  7. Gmail sponsored promotions
  8. Instream ads ( Youtube)

Why do your business needs pay per click campaign (PPC)

Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration.

Listed below are the reasons as to why your business needs a pay per click campaign :

  • Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach.
  • Target potential customers. It is the fastest way to target potential customers.
  • Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience
  • Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign
  • New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques.
  • SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly.
  • Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected.
  • Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly
  • Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site

Important notes on PPC campaign:

  • If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate.
  • Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software.
  • If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords.

For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies.

List of top Pay Per Click (PPC) companies

Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.

It helps but hinders as well if not implemented properly.Many site owners or businesses constantly try to escape from listing their website to the local directories or channels. They might not see any real value in it, but the fact is, you can make it worthwhile for your business’s further growth.So what should we do?Your aim with listing your site to the local directories should involve sending the right signals to Google. Today, Google has become smarter than ever, and SEO has become much more than just having a great site, a few links, and a bit of content. Now, Google looks for social citations, keyword signals, inbound metrics, and on-page elements, click-through rates within SERPs, user engagement levels, and much more in a site. These external factors help Google to determine the quality, trust, and credibility of a website. But when we talk about the user experience, it has been proved that if a site is listed in several reputable directories is more likely to be trusted by the users or public. That listing should essentially carry the following information:A phone numberA postal addressAn email address or any other virtual contact detailAn ABN or registered business numberHours of operationCustomer reviews or FeedbackGood local business directories are regularly moderated due to heavy information flow, and all the submissions to them go through a strict approval process. They really add SEO values to your business site if you have submitted the right information for the business you are doing. 
It helps but hinders as well if not implemented properly.Many site owners or businesses constantly try to escape from listing their website to the local directories or channels. They might not see any real value in it, but the fact is, you can make it worthwhile for your business’s further growth.So what should we do?Your aim with listing your site to the local directories should involve sending the right signals to Google. Today, Google has become smarter than ever, and SEO has become much more than just having a great site, a few links, and a bit of content. Now, Google looks for social citations, keyword signals, inbound metrics, and on-page elements, click-through rates within SERPs, user engagement levels, and much more in a site. These external factors help Google to determine the quality, trust, and credibility of a website. But when we talk about the user experience, it has been proved that if a site is listed in several reputable directories is more likely to be trusted by the users or public. That listing should essentially carry the following information:A phone numberA postal addressAn email address or any other virtual contact detailAn ABN or registered business numberHours of operationCustomer reviews or FeedbackGood local business directories are regularly moderated due to heavy information flow, and all the submissions to them go through a strict approval process. They really add SEO values to your business site if you have submitted the right information for the business you are doing. 

It helps but hinders as well if not implemented properly.

Many site owners or businesses constantly try to escape from listing their website to the local directories or channels. They might not see any real value in it, but the fact is, you can make it worthwhile for your business’s further growth.

So what should we do?

Your aim with listing your site to the local directories should involve sending the right signals to Google. 

Today, Google has become smarter than ever, and SEO has become much more than just having a great site, a few links, and a bit of content. Now, Google looks for social citations, keyword signals, inbound metrics, and on-page elements, click-through rates within SERPs, user engagement levels, and much more in a site. These external factors help Google to determine the quality, trust, and credibility of a website. But when we talk about the user experience, it has been proved that if a site is listed in several reputable directories is more likely to be trusted by the users or public. 

That listing should essentially carry the following information:

  • A phone number
  • A postal address
  • An email address or any other virtual contact detail
  • An ABN or registered business number
  • Hours of operation
  • Customer reviews or Feedback

Good local business directories are regularly moderated due to heavy information flow, and all the submissions to them go through a strict approval process. They really add SEO values to your business site if you have submitted the right information for the business you are doing. 

To start with, let me define what is a lead?In the milieu of sales and Digital Marketing world, lead refers to an association with a potential customer, additionally referred to as “prospect”.Organizations based on their field of work narrate the definition of a lead differently. For some, a Lead is confirmed to be a customer wherein for some it can be any contact through sales sources. Irrelevant of the source, leads are the potential visitors or inquiries that can be converted into customers with the efforts of the company’s sales force.With more than 65% of businesses struggling with lead generation, it becomes important to convert the already acquired leads. Investing in a squad of salespeople can be hard on budget thus a Lead Management System comes in the picture.What is a Lead Management System?Traditionally, it was merely a process of equally managing leads. The modern-day businesses need much more than such an old-hat system. Newer systems are highly efficient and smart such that they are capable of tracking the leads, monitoring their behavior, corresponding to a point where they can be easily converted to prospects with the intervention of Sales officials.Why do businesses need Lead Management Systems?Initially, when a business makes its presence online, they start to receive a very limited amount of leads and hence the segmentation is quite easy and manageable. But as the visibility grows, classification and organization of leads become strenuous resulting in leaks, missed follow-ups and an overall reduction in conversion which is obviously the foremost goal of any online business.What does Lead Management Systems do?Such systems provide a solution in the following areas:Capture: When the lead volumes are high it can be difficult to enter each lead manually into the system. Lead Capture automatically registers leads coming from various sources right from its origin. Along with reducing the chances of lead leaks, it also enhances business intelligence such that it filters sources generating the maximum lead. This helps in altering strategies and making most of the resources.Track: Here, the software tracks the behavior of the lead i.e., what forms they are filling, what blogs they are reading, or where they spent maximum time. Distribution: Based on the logic assigned it will automatically bifurcate leads to relevant sales in charges.Asses: Some systems assign a quality score to leads based on their likelihood of closure. The qualified leads are termed as sales-ready leads.Nurture: Nurturing involves retargeting those who did not convert but are likely to become your customer in the future. Retargeting is done through various channels such as email, SMS or social media. All these elements together power up the throughput and sales efficiency with higher conversion of possessed leads. 
To start with, let me define what is a lead?In the milieu of sales and Digital Marketing world, lead refers to an association with a potential customer, additionally referred to as “prospect”.Organizations based on their field of work narrate the definition of a lead differently. For some, a Lead is confirmed to be a customer wherein for some it can be any contact through sales sources. Irrelevant of the source, leads are the potential visitors or inquiries that can be converted into customers with the efforts of the company’s sales force.With more than 65% of businesses struggling with lead generation, it becomes important to convert the already acquired leads. Investing in a squad of salespeople can be hard on budget thus a Lead Management System comes in the picture.What is a Lead Management System?Traditionally, it was merely a process of equally managing leads. The modern-day businesses need much more than such an old-hat system. Newer systems are highly efficient and smart such that they are capable of tracking the leads, monitoring their behavior, corresponding to a point where they can be easily converted to prospects with the intervention of Sales officials.Why do businesses need Lead Management Systems?Initially, when a business makes its presence online, they start to receive a very limited amount of leads and hence the segmentation is quite easy and manageable. But as the visibility grows, classification and organization of leads become strenuous resulting in leaks, missed follow-ups and an overall reduction in conversion which is obviously the foremost goal of any online business.What does Lead Management Systems do?Such systems provide a solution in the following areas:Capture: When the lead volumes are high it can be difficult to enter each lead manually into the system. Lead Capture automatically registers leads coming from various sources right from its origin. Along with reducing the chances of lead leaks, it also enhances business intelligence such that it filters sources generating the maximum lead. This helps in altering strategies and making most of the resources.Track: Here, the software tracks the behavior of the lead i.e., what forms they are filling, what blogs they are reading, or where they spent maximum time. Distribution: Based on the logic assigned it will automatically bifurcate leads to relevant sales in charges.Asses: Some systems assign a quality score to leads based on their likelihood of closure. The qualified leads are termed as sales-ready leads.Nurture: Nurturing involves retargeting those who did not convert but are likely to become your customer in the future. Retargeting is done through various channels such as email, SMS or social media. All these elements together power up the throughput and sales efficiency with higher conversion of possessed leads. 

To start with, let me define what is a lead?

In the milieu of sales and Digital Marketing world, lead refers to an association with a potential customer, additionally referred to as “prospect”.

Organizations based on their field of work narrate the definition of a lead differently. For some, a Lead is confirmed to be a customer wherein for some it can be any contact through sales sources. Irrelevant of the source, leads are the potential visitors or inquiries that can be converted into customers with the efforts of the company’s sales force.

With more than 65% of businesses struggling with lead generation, it becomes important to convert the already acquired leads. Investing in a squad of salespeople can be hard on budget thus a Lead Management System comes in the picture.

What is a Lead Management System?

Traditionally, it was merely a process of equally managing leads. The modern-day businesses need much more than such an old-hat system. Newer systems are highly efficient and smart such that they are capable of tracking the leads, monitoring their behavior, corresponding to a point where they can be easily converted to prospects with the intervention of Sales officials.

Why do businesses need Lead Management Systems?

Initially, when a business makes its presence online, they start to receive a very limited amount of leads and hence the segmentation is quite easy and manageable. But as the visibility grows, classification and organization of leads become strenuous resulting in leaks, missed follow-ups and an overall reduction in conversion which is obviously the foremost goal of any online business.

What does Lead Management Systems do?

Such systems provide a solution in the following areas:

  • Capture: When the lead volumes are high it can be difficult to enter each lead manually into the system. Lead Capture automatically registers leads coming from various sources right from its origin. Along with reducing the chances of lead leaks, it also enhances business intelligence such that it filters sources generating the maximum lead. This helps in altering strategies and making most of the resources.
  • Track: Here, the software tracks the behavior of the lead i.e., what forms they are filling, what blogs they are reading, or where they spent maximum time. 
  • Distribution: Based on the logic assigned it will automatically bifurcate leads to relevant sales in charges.
  • Asses: Some systems assign a quality score to leads based on their likelihood of closure. The qualified leads are termed as sales-ready leads.
  • Nurture: Nurturing involves retargeting those who did not convert but are likely to become your customer in the future. Retargeting is done through various channels such as email, SMS or social media. 

All these elements together power up the throughput and sales efficiency with higher conversion of possessed leads. 

We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. Top 3 ways to grow business in the post-pandemic marketIf you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.We’ve segmented this into three sections:PAID ADSORGANIC MARKETINGMARKETING STRATEGIESEach one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business. #1 Paid AdsPaid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.Paid Search AdsThe number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?Here’s what happens around 3.8 million times per minute:A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.To even get to the organic results, people have to scroll down the whole page!Paid Display AdsDisplay ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.Paid Social Media AdsOne big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms. Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.Here are the top-level options for targeting with Facebook & Instagram ads:Location: Geographic location of where audiences live based on country, state, city, zip code and even phone numberDemographics: Age, gender, relationship, education, job title and moreLookalike: Audiences based on similar fans, clients and website visitorsBehaviors: Audiences based on previous actions, likes, clicks, and devices usedInterests: Based on interest categories, hobbies, liked Facebook pagesWebsite Custom Audiences: Audiences based on bounced traffic from your website and landing pagesMix combinations of these targeting options to find out your optimal reach.Mix combinations of these targeting options to find out your optimal reach.RetargetingSo far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:They’re creating urgency to buy in their copywriting “the clock is ticking….”They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.They give free shipping. Consumers love this. You can mark up your prices to cover this cost.We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow The Best SEO Company In India For Your Business022-4939-3939#2 Organic MarketingIf you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.Content MarketingYour company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.Content marketing can be done by:Creating blog posts on your company blog or guest posting on other blogs.Creating social media posts (not ads) and posting across all your social channels.Using content distribution platforms like Medium, Quu, and many others.Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.Backlinks (Link Building)Backlinks help you increase your search engine rankings by having other websites link back to yours.These links can appear in places like websites, blog posts, landing pages etc.Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.SEO (Search Engine Optimization)SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.#2 Digital StrategiesSuccess in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:A clear brand strategyA website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.Brand StrategyHaving a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.Your Website or Ecommerce StoreDo you have an up to date, fast loading website?In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.Wrapping It All UpDigital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:Don’t wing it.Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.
We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. Top 3 ways to grow business in the post-pandemic marketIf you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.We’ve segmented this into three sections:PAID ADSORGANIC MARKETINGMARKETING STRATEGIESEach one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business. #1 Paid AdsPaid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.Paid Search AdsThe number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?Here’s what happens around 3.8 million times per minute:A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.To even get to the organic results, people have to scroll down the whole page!Paid Display AdsDisplay ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.Paid Social Media AdsOne big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms. Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.Here are the top-level options for targeting with Facebook & Instagram ads:Location: Geographic location of where audiences live based on country, state, city, zip code and even phone numberDemographics: Age, gender, relationship, education, job title and moreLookalike: Audiences based on similar fans, clients and website visitorsBehaviors: Audiences based on previous actions, likes, clicks, and devices usedInterests: Based on interest categories, hobbies, liked Facebook pagesWebsite Custom Audiences: Audiences based on bounced traffic from your website and landing pagesMix combinations of these targeting options to find out your optimal reach.Mix combinations of these targeting options to find out your optimal reach.RetargetingSo far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:They’re creating urgency to buy in their copywriting “the clock is ticking….”They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.They give free shipping. Consumers love this. You can mark up your prices to cover this cost.We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow The Best SEO Company In India For Your Business022-4939-3939#2 Organic MarketingIf you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.Content MarketingYour company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.Content marketing can be done by:Creating blog posts on your company blog or guest posting on other blogs.Creating social media posts (not ads) and posting across all your social channels.Using content distribution platforms like Medium, Quu, and many others.Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.Backlinks (Link Building)Backlinks help you increase your search engine rankings by having other websites link back to yours.These links can appear in places like websites, blog posts, landing pages etc.Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.SEO (Search Engine Optimization)SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.#2 Digital StrategiesSuccess in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:A clear brand strategyA website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.Brand StrategyHaving a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.Your Website or Ecommerce StoreDo you have an up to date, fast loading website?In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.Wrapping It All UpDigital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:Don’t wing it.Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.

We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. 

Top 3 ways to grow business in the post-pandemic market

If you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.

The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.

The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.

Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.

We’ve segmented this into three sections:

  1. PAID ADS
  2. ORGANIC MARKETING
  3. MARKETING STRATEGIES

Each one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business.

 

#1 Paid Ads

Paid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.

For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.

You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.

Paid Search Ads

The number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?

Here’s what happens around 3.8 million times per minute:

  • A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.
  • Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.
  • To even get to the organic results, people have to scroll down the whole page!

Paid Display Ads

Display ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.

Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.

Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.

Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.

The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.

Paid Social Media Ads

One big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.

For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.

You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms.

 

Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.

Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.

Here are the top-level options for targeting with Facebook & Instagram ads:

  • Location: Geographic location of where audiences live based on country, state, city, zip code and even phone number
  • Demographics: Age, gender, relationship, education, job title and more
  • Lookalike: Audiences based on similar fans, clients and website visitors
  • Behaviors: Audiences based on previous actions, likes, clicks, and devices used
  • Interests: Based on interest categories, hobbies, liked Facebook pages
  • Website Custom Audiences: Audiences based on bounced traffic from your website and landing pages
    Mix combinations of these targeting options to find out your optimal reach.

Mix combinations of these targeting options to find out your optimal reach.

Retargeting

So far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.

Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.

In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:

  • They’re creating urgency to buy in their copywriting “the clock is ticking….”
  • They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.
  • They give free shipping. Consumers love this. You can mark up your prices to cover this cost.

We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow

 

The Best SEO Company In India For Your Business

022-4939-3939

#2 Organic Marketing

If you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.

The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.

We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.

Content Marketing

Your company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.

Content marketing can be done by:

  • Creating blog posts on your company blog or guest posting on other blogs.
  • Creating social media posts (not ads) and posting across all your social channels.
  • Using content distribution platforms like Medium, Quu, and many others.

Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.

Backlinks (Link Building)

Backlinks help you increase your search engine rankings by having other websites link back to yours.
These links can appear in places like websites, blog posts, landing pages etc.
Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.
The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.

SEO (Search Engine Optimization)

SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).

While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.

#2 Digital Strategies

Success in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:

  1. A clear brand strategy
  2. A website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.
  3. If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.

Brand Strategy

Having a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:

  • Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.
  • Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.
  • Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?
  • Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.
  • Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.
  • Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.
  • Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.
  • Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.
  • Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.

Your Website or Ecommerce Store

Do you have an up to date, fast loading website?

In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).

In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:

  1. Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.
  2. Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.
  3. A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.
  4. Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.

Wrapping It All Up

Digital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:
Don’t wing it.

Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.

If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.

In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community. First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information. BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity. Some important reasons why BI is important: Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business. Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value. Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way. Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs. Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI. Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization. Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis. A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors. For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.
In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community. First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information. BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity. Some important reasons why BI is important: Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business. Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value. Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way. Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs. Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI. Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization. Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis. A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors. For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.

In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community.

First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information.

BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity.

Some important reasons why BI is important:

  • Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business.
  • Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value.
  • Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way.
  • Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs.
  • Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI.
  • Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization.
  • Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis.
  • A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors.

For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.

With this question, I assume that you have not yet set up your Google My Business Account. So, let me brief you as it is quite simple to set and beneficial for a business to grow online. Google My Business is an extremely beneficial option for all businesses to create a free mobile-optimized website. The Google from your business profile available on your Google ID will automatically pick your photos and business information, to create a site. You can customize the site using whatever photos, themes, and text you want. At any point, if you change your business information or post new photos, your free site will update automatically. Your website will also be optimized for display on laptops, desktops, and mobile devices. Create Your GMB WebsiteWhen you claim your business profile, you will get an option to create a free website based on your information. Here are certain steps that you should follow to create your website:Sign-in to Google My Business.If your business runs on multiple locations, you should open the preferred location to manage. On the basis of the location entered, your business location will also be shown in Google Maps.Click the ‘Menu’ option to check and create the website. You are free to edit your site anytime. 
With this question, I assume that you have not yet set up your Google My Business Account. So, let me brief you as it is quite simple to set and beneficial for a business to grow online. Google My Business is an extremely beneficial option for all businesses to create a free mobile-optimized website. The Google from your business profile available on your Google ID will automatically pick your photos and business information, to create a site. You can customize the site using whatever photos, themes, and text you want. At any point, if you change your business information or post new photos, your free site will update automatically. Your website will also be optimized for display on laptops, desktops, and mobile devices. Create Your GMB WebsiteWhen you claim your business profile, you will get an option to create a free website based on your information. Here are certain steps that you should follow to create your website:Sign-in to Google My Business.If your business runs on multiple locations, you should open the preferred location to manage. On the basis of the location entered, your business location will also be shown in Google Maps.Click the ‘Menu’ option to check and create the website. You are free to edit your site anytime. 

With this question, I assume that you have not yet set up your Google My Business Account. So, let me brief you as it is quite simple to set and beneficial for a business to grow online. 

Google My Business is an extremely beneficial option for all businesses to create a free mobile-optimized website. The Google from your business profile available on your Google ID will automatically pick your photos and business information, to create a site. You can customize the site using whatever photos, themes, and text you want. At any point, if you change your business information or post new photos, your free site will update automatically. Your website will also be optimized for display on laptops, desktops, and mobile devices. 

Create Your GMB Website

When you claim your business profile, you will get an option to create a free website based on your information. 

Here are certain steps that you should follow to create your website:

  1. Sign-in to Google My Business.
  2. If your business runs on multiple locations, you should open the preferred location to manage. On the basis of the location entered, your business location will also be shown in Google Maps.
  3. Click the ‘Menu’ option to check and create the website. 

You are free to edit your site anytime. 

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Bumin
Akdeniz Üniversitesi Kampüsü, Dumlupınar Bulvarı Teknokent Uluğbey Arge Binası Kat:1 - 10, Konya, Antalya -
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Bumin
Trump Towers, Kuştepe Mah. Mecidiyeköy Yolu Cad., No:12 Kule:2 Kat:18, Istanbul, Istanbul 34387
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