BusinessCo

The Complete Business Communication Solution

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About BusinessCo
BusinessCo is dedicated to the needs of SME businesses. Our full range of business communication products and services are designed to provide a complete communication solution that reduces costs and improves business efficiency. And because all of our services are delivered...
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$25 - $49/hr
10 - 49
2013
Australia
BusinessCo
The Complete Business Communication Solution
0.00/5 (0 Reviews)
81 Questions
The eCommerce industry is one of the profoundly growing industry. The eCommerce giants will have their teams to handle all different aspects of the store. On the other hand, small business owners get sidelined due to their financial constraints. If small business owners are aware of a few things, then their journey gets easier. Here we have given the list of small business eCommerce solutions. Implementing them in your store will benefit you a lot. The platform that you select for your eCommerce store development should be easy to manage and cost-effective at the same time. By looking at the current market conditions, Shopify should be the ideal choice of small as well as big eCommerce owners. Your store should be unique, more attractive, and refined than your competitors. Even though Shopify has tons of free themes and apps to make the store even more appalling & feature reach. But you should better hire a developer to perform such additional improvements. The website developed by you should also be SEO friendly. As a small business owner, the search engine presence is very important. Start optimizing the website for SEO now. During the peak season of your business, you should invest in the paid marketing of your business too. The paid marketing will help you drive more quality traffic and conversion for your store. For marketing of the website, social media has proven to be the best platform. Start putting more effort into your social presence. For the maximum benefits, create the most engaging content for your users. Above were some of the most effective small scale eCommerce solution. One should always keep them in mind for the optimum results. And if you find difficulty with any one of them, do not hesitate to contact us. We are the celebrated eCommerce website development company. It would be a pleasure for us to solve your doubts!!
The eCommerce industry is one of the profoundly growing industry. The eCommerce giants will have their teams to handle all different aspects of the store. On the other hand, small business owners get sidelined due to their financial constraints. If small business owners are aware of a few things, then their journey gets easier. Here we have given the list of small business eCommerce solutions. Implementing them in your store will benefit you a lot. The platform that you select for your eCommerce store development should be easy to manage and cost-effective at the same time. By looking at the current market conditions, Shopify should be the ideal choice of small as well as big eCommerce owners. Your store should be unique, more attractive, and refined than your competitors. Even though Shopify has tons of free themes and apps to make the store even more appalling & feature reach. But you should better hire a developer to perform such additional improvements. The website developed by you should also be SEO friendly. As a small business owner, the search engine presence is very important. Start optimizing the website for SEO now. During the peak season of your business, you should invest in the paid marketing of your business too. The paid marketing will help you drive more quality traffic and conversion for your store. For marketing of the website, social media has proven to be the best platform. Start putting more effort into your social presence. For the maximum benefits, create the most engaging content for your users. Above were some of the most effective small scale eCommerce solution. One should always keep them in mind for the optimum results. And if you find difficulty with any one of them, do not hesitate to contact us. We are the celebrated eCommerce website development company. It would be a pleasure for us to solve your doubts!!

The eCommerce industry is one of the profoundly growing industry. The eCommerce giants will have their teams to handle all different aspects of the store. On the other hand, small business owners get sidelined due to their financial constraints. If small business owners are aware of a few things, then their journey gets easier. Here we have given the list of small business eCommerce solutions. Implementing them in your store will benefit you a lot.

  • The platform that you select for your eCommerce store development should be easy to manage and cost-effective at the same time. By looking at the current market conditions, Shopify should be the ideal choice of small as well as big eCommerce owners.
  • Your store should be unique, more attractive, and refined than your competitors. Even though Shopify has tons of free themes and apps to make the store even more appalling & feature reach. But you should better hire a developer to perform such additional improvements.
  • The website developed by you should also be SEO friendly. As a small business owner, the search engine presence is very important. Start optimizing the website for SEO now.
  • During the peak season of your business, you should invest in the paid marketing of your business too. The paid marketing will help you drive more quality traffic and conversion for your store.
  • For marketing of the website, social media has proven to be the best platform. Start putting more effort into your social presence. For the maximum benefits, create the most engaging content for your users.

Above were some of the most effective small scale eCommerce solution. One should always keep them in mind for the optimum results. And if you find difficulty with any one of them, do not hesitate to contact us. We are the celebrated eCommerce website development company. It would be a pleasure for us to solve your doubts!!

Having multiple businesses or being a small business owner, you always have to handle a number of business activities all the time.  Sometimes, it becomes a challenge to handle too many things at once, not to become chaotic. But sometimes, you cannot do everything alone. So, it makes sense that you start using business management software solutions to manage your business activities efficiently. Business management software helps businesses in many ways. It gets the things done by the employees, predicts risks, manages stocks and inventories, and improves the overall efficiency of your business. Hence, there is nothing wrong with saying that business management tools have come a long way and continuously make things better for all involved in the business. Let us get deeper into business management software by discussing its types briefly:Business Management SoftwareBy definition, a business management software is an application or a set of programs that helps the small, medium, and even large businesses by supporting, improving, and automating their processes. These software systems are best to eliminate errors, report activities, complete business tasks, and increase the overall efficiency and effectiveness of your business. Some Commonly Used Business Management Systems It is not always easy to decide which business management system will work best for you, as many of them can work for different purposes. Below are some commonly used software programs that are used by majority of businesses:Business invoicing programsCustomer relationship management softwareAsset management softwareWord processing programsDatabase softwareHow to choose the Best Business Management Software System?There are so many factors that one should consider while choosing a management software for their business. These factors depend upon the size, needs, tasks, and processes that should be automated in a business. Besides, your business management software should have the following essential features:Task and project managementInvoice and budget managementResource managementFile storage and document sharingTime tracking capabilitiesTop Business Management Software Solutions#NetSuiteERP:NetSuiteERP is one of the best cloud business management software that has been engineered to scale with businesses to grow and streamline their critical processes. It is a chosen solution from small to large business organizations. It works on Windows, Mac, and Linux based systems and is actually a horizontal package designed for an extensive range of industries. #Bitrix24:Bitrix24 is also a renowned CRM software for small to large businesses that also works for iPad/iPhone other than Windows, Mac, and Linux based systems. Their aim is to keep your company united by supplying a variety of project to task to operations management software products. Bitrix has been among the Fortune 500 Companies and gives major company management goals to its customers. The basic software price starts with $35 per year.#ProWorkFlow:ProWorkFlow - an online project management software enables the businesses to keep, plan, and organize their accurate time records, delegate jobs and tasks while using the timeline to get an overview of the company activity. The information collected by the software allows you to measure as well as analyze your company’s performance so that you can streamline profit margins and display meaningful directions through strong and robust reporting features.#Utiliko:Utiliko – a simplified business management platform brings all essential business services to a single platform. Other than project management, accounting, CRM, and HR management systems, it also offers e-signature for estimation, contract execution, email integration, billable time tracking etc. It comes with a 14 days free trial pack and its pricing starts with $89 per month. #ZohoOne:ZohoOne is a participant of the giant Zoho collaboration tools family. It facilitates more than 40 applications with complementary mobile apps to make you run your entire business on just one business management suite. Zoho One offers you a full-featured, enterprise edition of the entire Zoho suite. The software comes with a 30 days trial pack and its pricing starts with INR 3,000 per user per month billed annually. There are many more business management systems available on the Internet that help you to simplify and automate your business functions. They help you unlock the possibilities and scale your business to new heights. The only need is to choose wisely the software that suits your business perfectly. 
Having multiple businesses or being a small business owner, you always have to handle a number of business activities all the time.  Sometimes, it becomes a challenge to handle too many things at once, not to become chaotic. But sometimes, you cannot do everything alone. So, it makes sense that you start using business management software solutions to manage your business activities efficiently. Business management software helps businesses in many ways. It gets the things done by the employees, predicts risks, manages stocks and inventories, and improves the overall efficiency of your business. Hence, there is nothing wrong with saying that business management tools have come a long way and continuously make things better for all involved in the business. Let us get deeper into business management software by discussing its types briefly:Business Management SoftwareBy definition, a business management software is an application or a set of programs that helps the small, medium, and even large businesses by supporting, improving, and automating their processes. These software systems are best to eliminate errors, report activities, complete business tasks, and increase the overall efficiency and effectiveness of your business. Some Commonly Used Business Management Systems It is not always easy to decide which business management system will work best for you, as many of them can work for different purposes. Below are some commonly used software programs that are used by majority of businesses:Business invoicing programsCustomer relationship management softwareAsset management softwareWord processing programsDatabase softwareHow to choose the Best Business Management Software System?There are so many factors that one should consider while choosing a management software for their business. These factors depend upon the size, needs, tasks, and processes that should be automated in a business. Besides, your business management software should have the following essential features:Task and project managementInvoice and budget managementResource managementFile storage and document sharingTime tracking capabilitiesTop Business Management Software Solutions#NetSuiteERP:NetSuiteERP is one of the best cloud business management software that has been engineered to scale with businesses to grow and streamline their critical processes. It is a chosen solution from small to large business organizations. It works on Windows, Mac, and Linux based systems and is actually a horizontal package designed for an extensive range of industries. #Bitrix24:Bitrix24 is also a renowned CRM software for small to large businesses that also works for iPad/iPhone other than Windows, Mac, and Linux based systems. Their aim is to keep your company united by supplying a variety of project to task to operations management software products. Bitrix has been among the Fortune 500 Companies and gives major company management goals to its customers. The basic software price starts with $35 per year.#ProWorkFlow:ProWorkFlow - an online project management software enables the businesses to keep, plan, and organize their accurate time records, delegate jobs and tasks while using the timeline to get an overview of the company activity. The information collected by the software allows you to measure as well as analyze your company’s performance so that you can streamline profit margins and display meaningful directions through strong and robust reporting features.#Utiliko:Utiliko – a simplified business management platform brings all essential business services to a single platform. Other than project management, accounting, CRM, and HR management systems, it also offers e-signature for estimation, contract execution, email integration, billable time tracking etc. It comes with a 14 days free trial pack and its pricing starts with $89 per month. #ZohoOne:ZohoOne is a participant of the giant Zoho collaboration tools family. It facilitates more than 40 applications with complementary mobile apps to make you run your entire business on just one business management suite. Zoho One offers you a full-featured, enterprise edition of the entire Zoho suite. The software comes with a 30 days trial pack and its pricing starts with INR 3,000 per user per month billed annually. There are many more business management systems available on the Internet that help you to simplify and automate your business functions. They help you unlock the possibilities and scale your business to new heights. The only need is to choose wisely the software that suits your business perfectly. 

Having multiple businesses or being a small business owner, you always have to handle a number of business activities all the time.  Sometimes, it becomes a challenge to handle too many things at once, not to become chaotic. But sometimes, you cannot do everything alone. So, it makes sense that you start using business management software solutions to manage your business activities efficiently. 

Business management software helps businesses in many ways. It gets the things done by the employees, predicts risks, manages stocks and inventories, and improves the overall efficiency of your business. Hence, there is nothing wrong with saying that business management tools have come a long way and continuously make things better for all involved in the business. 

Let us get deeper into business management software by discussing its types briefly:

Business Management Software

By definition, a business management software is an application or a set of programs that helps the small, medium, and even large businesses by supporting, improving, and automating their processes. These software systems are best to eliminate errors, report activities, complete business tasks, and increase the overall efficiency and effectiveness of your business. 

Some Commonly Used Business Management Systems 

It is not always easy to decide which business management system will work best for you, as many of them can work for different purposes. Below are some commonly used software programs that are used by majority of businesses:

  • Business invoicing programs
  • Customer relationship management software
  • Asset management software
  • Word processing programs
  • Database software

How to choose the Best Business Management Software System?

There are so many factors that one should consider while choosing a management software for their business. These factors depend upon the size, needs, tasks, and processes that should be automated in a business. Besides, your business management software should have the following essential features:

  • Task and project management
  • Invoice and budget management
  • Resource management
  • File storage and document sharing
  • Time tracking capabilities

Top Business Management Software Solutions

#NetSuiteERP:

NetSuiteERP is one of the best cloud business management software that has been engineered to scale with businesses to grow and streamline their critical processes. It is a chosen solution from small to large business organizations. It works on Windows, Mac, and Linux based systems and is actually a horizontal package designed for an extensive range of industries. 

#Bitrix24:

Bitrix24 is also a renowned CRM software for small to large businesses that also works for iPad/iPhone other than Windows, Mac, and Linux based systems. Their aim is to keep your company united by supplying a variety of project to task to operations management software products. Bitrix has been among the Fortune 500 Companies and gives major company management goals to its customers. The basic software price starts with $35 per year.

#ProWorkFlow:

ProWorkFlow - an online project management software enables the businesses to keep, plan, and organize their accurate time records, delegate jobs and tasks while using the timeline to get an overview of the company activity. The information collected by the software allows you to measure as well as analyze your company’s performance so that you can streamline profit margins and display meaningful directions through strong and robust reporting features.

#Utiliko:

Utiliko – a simplified business management platform brings all essential business services to a single platform. Other than project management, accounting, CRM, and HR management systems, it also offers e-signature for estimation, contract execution, email integration, billable time tracking etc. It comes with a 14 days free trial pack and its pricing starts with $89 per month. 

#ZohoOne:

ZohoOne is a participant of the giant Zoho collaboration tools family. It facilitates more than 40 applications with complementary mobile apps to make you run your entire business on just one business management suite. Zoho One offers you a full-featured, enterprise edition of the entire Zoho suite. The software comes with a 30 days trial pack and its pricing starts with INR 3,000 per user per month billed annually. 

There are many more business management systems available on the Internet that help you to simplify and automate your business functions. They help you unlock the possibilities and scale your business to new heights. The only need is to choose wisely the software that suits your business perfectly. 

It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.There are various ways in which IoT is helping businesses mentioned below:Increase Business OpportunitiesIoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.Enhanced Asset UtilizationThe Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.Efficient ProcessesBeing connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.Enhanced Safety and SecurityIoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.Increase ProductivityProductivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivityCost SavingThe improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.Final WordsThe Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.
It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.There are various ways in which IoT is helping businesses mentioned below:Increase Business OpportunitiesIoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.Enhanced Asset UtilizationThe Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.Efficient ProcessesBeing connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.Enhanced Safety and SecurityIoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.Increase ProductivityProductivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivityCost SavingThe improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.Final WordsThe Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.

It is enchanting to watch numerous devices talk to each other every day. However, this extension in connectivity draws innovation in the way these devices are relatable and useful for businesses. In this expanding IoT marketplace, the services related to connected things help reap more value for businesses. Hence, IT enterprises are executing new ideas of connecting things to deliver new services to the market.

There are various ways in which IoT is helping businesses mentioned below:

Increase Business Opportunities

IoT draws multiple opportunities to companies and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations create robust business cases, minimize time to market, and increase ROI. Internet of Things can transform how consumers and businesses approach the world by leveraging the scope of the IoT beyond connectivity.

Enhanced Asset Utilization

The Internet of Things improves tracking of assets such as equipment, machinery, tools, and more by using sensors and connectivity. The monitoring helps organizations benefit from real-time insights. By implementing IoT, businesses can quickly identify issues in the assets and run preventive maintenance to boost asset utilization.

Efficient Processes

Being connected with a majority of devices to the internet, the technology enables businesses to be smarter with real-time operational insights while minimizing operational costs. The data compiled from the logistics network, factory floor, and supply chain helps reduce inventory, time to market, and downtime due to maintenance.

Enhanced Safety and Security

IoT services embedded with sensors and video cameras help businesses to monitor the workplace. This monitoring ensures equipment safety and protects against physical threats. The IoT connectivity coordinates various teams to resolve issues promptly.

Increase Productivity

Productivity plays a crucial part in enhancing the profitability of any organization. Internet of Things provides real-time training for employees, boosts labor efficiency, and reduces clash of skills while enhancing organizational productivity

Cost Saving

The improved asset utilization, efficiency, and process productivities can help the businesses gain results with reduced expenditures. For instance, intuitive analytics and real-time diagnostics help in maintenance costs.

Final Words

The Internet of Things has attained a peak of inflated expectations of emerging technologies. Even though IoT delivers excellent potential value, businesses must overcome some significant difficulties like data and information management challenges, lack of efficient technologies, security & privacy concerns, and the relevant skills to manage IoT’s expanding complexity. However, a professional IoT service provider organization can overcome these difficulties and increase your return on investment.

I have used Google Hangouts and Skype for Video Calls and Office Conferences, but for instant messaging, I can genuinly say that Slack is the best. Slack has proved its value as a single place for constant team communications and workflows.Here I am going to tell you how Slack is redefining our team interaction in the workplace or at remote locations. It acts as an open platform, and this makes it more convenient to use. However, if you are not necessarily working in a team, you can use the app to network or interact as a part of open communities. These communities often include the groups having specialized knowledge and expansive networks. Being in a team, you can also use private channels for sharing files and get engage in smaller, direct conversations. Individual personal channels can also be used for drafting messages and keeping notes.Slack’s sophisticated search feature is one of the core features. You can use the search bar and easily find previous messages and files stored in the app. You can filter your searches by specifying the team member, channel, or date associated with the message or file. You can even search the contents of uploaded documents using the search terms highlighted for easier viewing. You might be using Slack earlier for office communication or chatting. Still, its integration with other apps enhances its productivity to much extent and leads it to serve multiple business operations. It can well-integrate with the productivity tools like Trello and Google Calendar. When you integrate Slack with the commonly used apps, you can observe how seamless it comes to handle multiple tasks at once. Another thing that I like most is that Slack allows your team to create custom bots set with artificially intelligent entities with which you can speak as well as give command within the chat function of Slack. You can easily program these bots to perform different tasks like tracking expenses, recording complaints, sending embedded videos, meeting reminders, and even play games. While you are programming your own bot, you can also add the existing bots to Slack. The real value of Slack comes through the ability of the software to adapt and customize as per the needs of a workplace. You first have to consider how your company uses Slack. This will be the first step to help your team become connected as well as productive in a much better way. 
I have used Google Hangouts and Skype for Video Calls and Office Conferences, but for instant messaging, I can genuinly say that Slack is the best. Slack has proved its value as a single place for constant team communications and workflows.Here I am going to tell you how Slack is redefining our team interaction in the workplace or at remote locations. It acts as an open platform, and this makes it more convenient to use. However, if you are not necessarily working in a team, you can use the app to network or interact as a part of open communities. These communities often include the groups having specialized knowledge and expansive networks. Being in a team, you can also use private channels for sharing files and get engage in smaller, direct conversations. Individual personal channels can also be used for drafting messages and keeping notes.Slack’s sophisticated search feature is one of the core features. You can use the search bar and easily find previous messages and files stored in the app. You can filter your searches by specifying the team member, channel, or date associated with the message or file. You can even search the contents of uploaded documents using the search terms highlighted for easier viewing. You might be using Slack earlier for office communication or chatting. Still, its integration with other apps enhances its productivity to much extent and leads it to serve multiple business operations. It can well-integrate with the productivity tools like Trello and Google Calendar. When you integrate Slack with the commonly used apps, you can observe how seamless it comes to handle multiple tasks at once. Another thing that I like most is that Slack allows your team to create custom bots set with artificially intelligent entities with which you can speak as well as give command within the chat function of Slack. You can easily program these bots to perform different tasks like tracking expenses, recording complaints, sending embedded videos, meeting reminders, and even play games. While you are programming your own bot, you can also add the existing bots to Slack. The real value of Slack comes through the ability of the software to adapt and customize as per the needs of a workplace. You first have to consider how your company uses Slack. This will be the first step to help your team become connected as well as productive in a much better way. 

I have used Google Hangouts and Skype for Video Calls and Office Conferences, but for instant messaging, I can genuinly say that Slack is the best. Slack has proved its value as a single place for constant team communications and workflows.

Here I am going to tell you how Slack is redefining our team interaction in the workplace or at remote locations. It acts as an open platform, and this makes it more convenient to use. However, if you are not necessarily working in a team, you can use the app to network or interact as a part of open communities. These communities often include the groups having specialized knowledge and expansive networks. 

Being in a team, you can also use private channels for sharing files and get engage in smaller, direct conversations. Individual personal channels can also be used for drafting messages and keeping notes.

Slack’s sophisticated search feature is one of the core features. You can use the search bar and easily find previous messages and files stored in the app. You can filter your searches by specifying the team member, channel, or date associated with the message or file. You can even search the contents of uploaded documents using the search terms highlighted for easier viewing. 

You might be using Slack earlier for office communication or chatting. Still, its integration with other apps enhances its productivity to much extent and leads it to serve multiple business operations. It can well-integrate with the productivity tools like Trello and Google Calendar. When you integrate Slack with the commonly used apps, you can observe how seamless it comes to handle multiple tasks at once. 

Another thing that I like most is that Slack allows your team to create custom bots set with artificially intelligent entities with which you can speak as well as give command within the chat function of Slack. You can easily program these bots to perform different tasks like tracking expenses, recording complaints, sending embedded videos, meeting reminders, and even play games. While you are programming your own bot, you can also add the existing bots to Slack. 

The real value of Slack comes through the ability of the software to adapt and customize as per the needs of a workplace. You first have to consider how your company uses Slack. This will be the first step to help your team become connected as well as productive in a much better way. 

The answer to this is None. It may showcase some minute effects on a small scale but the majority is un-affected. On saying this, a recent survey from the United States showed that most of the end-users prefer to have a solution that is AI-based rather than opting for something which is manual. The best example in my mind goes to that of Snapchat filters or Self Learning ChatBots who have been actively assisting the end-users rather than putting the bulk in a queue.
The answer to this is None. It may showcase some minute effects on a small scale but the majority is un-affected. On saying this, a recent survey from the United States showed that most of the end-users prefer to have a solution that is AI-based rather than opting for something which is manual. The best example in my mind goes to that of Snapchat filters or Self Learning ChatBots who have been actively assisting the end-users rather than putting the bulk in a queue.

The answer to this is None. It may showcase some minute effects on a small scale but the majority is un-affected. On saying this, a recent survey from the United States showed that most of the end-users prefer to have a solution that is AI-based rather than opting for something which is manual.

The best example in my mind goes to that of Snapchat filters or Self Learning ChatBots who have been actively assisting the end-users rather than putting the bulk in a queue.

Companies today, small, medium, and large are using business intelligence solutions in their businesses to make effective data-driven decisions. Large companies are bombarded with information overload, and through the tools provided by business intelligence solution company they can control, understand, analyze their data.  Business intelligence solutions are essential because they help managers and business owners make smart decisions and meet their sales and marketing targets. The tools provide a means of interacting with their customers giving them a deeper understanding of their client’s needs and fulfilling them effectively. Business intelligence solutions enhance data security. They also help eliminate the time-consuming task of compiling data manually, thus, saving time.  When choosing a company that provides you with business intelligence services in India, you have to pay attention to data modeling, data visualization, reporting, support, big data integration, deployment environment, and native security.  If you are looking to improve productivity in your company and save time when going through vast piles of data, adopts any of the top 10 business intelligence solutions discussed below.   Birst   Birst provides its users with a cloud-based analytics solution that helps them discover insights without the use of analytical input. It allows users to pinpoint patterns and understand their company’s key performance indicators.  The Birst tool features an automated data refinement that merges data from multiple sources into one user-ready data. It also allows real-time access to data. Birst also has an adaptive UX, interactive dashboards, multi-tenant cloud architecture, machine learning, and one-click data connectivity. It also has a mobile application for androids and iOS through which users can access their reports and dashboards.  Cons  Not suitable for complex analysis, does not support non-English languages, and lacks timely support.   Board   Board is a data discovery platform that is used by small, medium, and large companies. It provides users with business intelligence, business analytics, and enterprise performance management under a single platform. Board has customizable and interactive dashboards that enable the users to see a complete overview of their business. They can also analyze their business's KPIs to asses their performance objectives.  Board features an in-memory technology known as Hybrid Bitwise Memory Pattern that offers the high-performance capability to read and write, quick data visualizations, simulations that and planning processes. It allows users to export data in several useful formats such as HTML and CSV. Board is multilingual such that it provides different languages.  Cons   It is only operable with windows  It is extremely configurable  It takes a lot of time to set up the security profiles  It involves in-depth learning; thus, not easy to use    Dundas BI Software   Dunda BI is a product od Dunda Data Visualization. It allows the users to gather data from multiple sources and then generate interactive dashboards, customize their visualizations, and build reports in the form of charts and graphs. These charts and graphs enable them to identify and predict pattern trends in their organizations. This allows users to make informed decisions and implement best practices in their business.  With the use of the Dundas BI interface, users can easily create a wide range of reports such as automated or customized, and the recycle bin features make it easy to restore documents once deleted.  Dundas BI features API support and HTML 5 foundation.  Cons   Does not support 3-D charts  In-memory processing requires a larger RAM  Does not support text analytics   Sisense   Small, medium, and large companies can use Sisense. It focuses on data discovery, analysis, and intelligence, and every user can access the data through embeddable, scalable, accessible architecture. Sisense has a back end powered in chip technology that allows users to combine data from multiple sources into a single database. This allows front end users to create visuals, reports, and dashboards. It also enables the sharing of information between the users.  Sisense features In-chip analytics, Prism10X that allows users to analyze data 10 times faster than with any other in-memory solution. The single-stack system enables users to perform a range of tasks on the same platform. Machine learning and integration.  Cons   It does work well with sophisticated and vast data sets.  It is not user-friendly  Does not support predictive modeling and analysis  It does not support 3-D graphics.    QlikView   QlikView Platform focuses on data discovery and customer insight. The tool is from Qlik, which is a leader in the idea and intelligence space. It is easy to access and offers self-service data that help users make decisions and generate personalized reports and custom dashboards.  QlikView is affordable and can be used in any business. It designed in a way that can connect to any source of data such as big data streams, cloud data, or file-based data. Its patented in-memory data processing feature processes the data into as little as 10% of its initial size.  QlikView allows collaboration across a user’s interface such that two people can share the same dashboard. The patented in-memory application enables users to conduct quick searches and eliminates the issue of slow, on-disk applications.  Cons  It does not allow users to identify patterns within the data, and users can not predict project profitability.  Looker   It is a great collaboration tool as it allows users from different departments to pull together data from sales, support, logistics, and e-commerce. It easy to use and permits the sharing of information from one department to another. You do not need to be a tech guru to use Looker.  Looker provides users with self-service tools, such as filtering, pivoting, and visualizations. Looker’s dashboard gives the user a quick and clear view of insights.  Looker is not limited to any web browser, and it can also be installed in a mobile device, giving users mobility in collaboration.it also allows real-time updates.  Looker can be used in the healthcare, financial, technology industry.   Microstrategy   Microstrategy is used by both small and medium-sized companies. It is a popular business intelligence solution because it is easy to use. Besides, it has scalable and sophisticated analytics functions.  Microstrategy has unique features that help it stand out, such as social intelligence, app integration, mobile productivity, data discovery, and real-time telemetry. It allows users to combine data from more than 200 sources and then visualize them.  Microstrategy can be downloaded on the phone, making it easy to read and share data on the go. It is also designed for use by any business size since it can be operated from a desktop, mobile. It offers users of all levels with business intelligence services. Major clients include Merck, AIG, Coca-Cola, and Vibes.  Cons  It does not support portal integration, and training modules are costly. It does not point out the issues in the analyzed data.  Zoho Analytics   Zoho is a self-service BI and data analytics platform. Zoho allows the user to incorporate data from several sources and blend it, to generate reports and dashboards. The BI solution features a drag and drop, eliminating the need to download and upload data. It also has various visualization tools that allow the user to drill down to specifics. It provides machine learning natural language processing.  Final Thoughts  Before investing in any of the following business intelligence solutions also consider the following, subscription, maintenance, installation, customization, data migration, and renewal costs. You should also look at the features and choose according to the needs of your business.
Companies today, small, medium, and large are using business intelligence solutions in their businesses to make effective data-driven decisions. Large companies are bombarded with information overload, and through the tools provided by business intelligence solution company they can control, understand, analyze their data.  Business intelligence solutions are essential because they help managers and business owners make smart decisions and meet their sales and marketing targets. The tools provide a means of interacting with their customers giving them a deeper understanding of their client’s needs and fulfilling them effectively. Business intelligence solutions enhance data security. They also help eliminate the time-consuming task of compiling data manually, thus, saving time.  When choosing a company that provides you with business intelligence services in India, you have to pay attention to data modeling, data visualization, reporting, support, big data integration, deployment environment, and native security.  If you are looking to improve productivity in your company and save time when going through vast piles of data, adopts any of the top 10 business intelligence solutions discussed below.   Birst   Birst provides its users with a cloud-based analytics solution that helps them discover insights without the use of analytical input. It allows users to pinpoint patterns and understand their company’s key performance indicators.  The Birst tool features an automated data refinement that merges data from multiple sources into one user-ready data. It also allows real-time access to data. Birst also has an adaptive UX, interactive dashboards, multi-tenant cloud architecture, machine learning, and one-click data connectivity. It also has a mobile application for androids and iOS through which users can access their reports and dashboards.  Cons  Not suitable for complex analysis, does not support non-English languages, and lacks timely support.   Board   Board is a data discovery platform that is used by small, medium, and large companies. It provides users with business intelligence, business analytics, and enterprise performance management under a single platform. Board has customizable and interactive dashboards that enable the users to see a complete overview of their business. They can also analyze their business's KPIs to asses their performance objectives.  Board features an in-memory technology known as Hybrid Bitwise Memory Pattern that offers the high-performance capability to read and write, quick data visualizations, simulations that and planning processes. It allows users to export data in several useful formats such as HTML and CSV. Board is multilingual such that it provides different languages.  Cons   It is only operable with windows  It is extremely configurable  It takes a lot of time to set up the security profiles  It involves in-depth learning; thus, not easy to use    Dundas BI Software   Dunda BI is a product od Dunda Data Visualization. It allows the users to gather data from multiple sources and then generate interactive dashboards, customize their visualizations, and build reports in the form of charts and graphs. These charts and graphs enable them to identify and predict pattern trends in their organizations. This allows users to make informed decisions and implement best practices in their business.  With the use of the Dundas BI interface, users can easily create a wide range of reports such as automated or customized, and the recycle bin features make it easy to restore documents once deleted.  Dundas BI features API support and HTML 5 foundation.  Cons   Does not support 3-D charts  In-memory processing requires a larger RAM  Does not support text analytics   Sisense   Small, medium, and large companies can use Sisense. It focuses on data discovery, analysis, and intelligence, and every user can access the data through embeddable, scalable, accessible architecture. Sisense has a back end powered in chip technology that allows users to combine data from multiple sources into a single database. This allows front end users to create visuals, reports, and dashboards. It also enables the sharing of information between the users.  Sisense features In-chip analytics, Prism10X that allows users to analyze data 10 times faster than with any other in-memory solution. The single-stack system enables users to perform a range of tasks on the same platform. Machine learning and integration.  Cons   It does work well with sophisticated and vast data sets.  It is not user-friendly  Does not support predictive modeling and analysis  It does not support 3-D graphics.    QlikView   QlikView Platform focuses on data discovery and customer insight. The tool is from Qlik, which is a leader in the idea and intelligence space. It is easy to access and offers self-service data that help users make decisions and generate personalized reports and custom dashboards.  QlikView is affordable and can be used in any business. It designed in a way that can connect to any source of data such as big data streams, cloud data, or file-based data. Its patented in-memory data processing feature processes the data into as little as 10% of its initial size.  QlikView allows collaboration across a user’s interface such that two people can share the same dashboard. The patented in-memory application enables users to conduct quick searches and eliminates the issue of slow, on-disk applications.  Cons  It does not allow users to identify patterns within the data, and users can not predict project profitability.  Looker   It is a great collaboration tool as it allows users from different departments to pull together data from sales, support, logistics, and e-commerce. It easy to use and permits the sharing of information from one department to another. You do not need to be a tech guru to use Looker.  Looker provides users with self-service tools, such as filtering, pivoting, and visualizations. Looker’s dashboard gives the user a quick and clear view of insights.  Looker is not limited to any web browser, and it can also be installed in a mobile device, giving users mobility in collaboration.it also allows real-time updates.  Looker can be used in the healthcare, financial, technology industry.   Microstrategy   Microstrategy is used by both small and medium-sized companies. It is a popular business intelligence solution because it is easy to use. Besides, it has scalable and sophisticated analytics functions.  Microstrategy has unique features that help it stand out, such as social intelligence, app integration, mobile productivity, data discovery, and real-time telemetry. It allows users to combine data from more than 200 sources and then visualize them.  Microstrategy can be downloaded on the phone, making it easy to read and share data on the go. It is also designed for use by any business size since it can be operated from a desktop, mobile. It offers users of all levels with business intelligence services. Major clients include Merck, AIG, Coca-Cola, and Vibes.  Cons  It does not support portal integration, and training modules are costly. It does not point out the issues in the analyzed data.  Zoho Analytics   Zoho is a self-service BI and data analytics platform. Zoho allows the user to incorporate data from several sources and blend it, to generate reports and dashboards. The BI solution features a drag and drop, eliminating the need to download and upload data. It also has various visualization tools that allow the user to drill down to specifics. It provides machine learning natural language processing.  Final Thoughts  Before investing in any of the following business intelligence solutions also consider the following, subscription, maintenance, installation, customization, data migration, and renewal costs. You should also look at the features and choose according to the needs of your business.

Companies today, small, medium, and large are using business intelligence solutions in their businesses to make effective data-driven decisions. Large companies are bombarded with information overload, and through the tools provided by business intelligence solution company they can control, understand, analyze their data. 

Business intelligence solutions are essential because they help managers and business owners make smart decisions and meet their sales and marketing targets. The tools provide a means of interacting with their customers giving them a deeper understanding of their client’s needs and fulfilling them effectively. Business intelligence solutions enhance data security. They also help eliminate the time-consuming task of compiling data manually, thus, saving time. 

When choosing a company that provides you with business intelligence services in India, you have to pay attention to data modeling, data visualization, reporting, support, big data integration, deployment environment, and native security. 

If you are looking to improve productivity in your company and save time when going through vast piles of data, adopts any of the top 10 business intelligence solutions discussed below.  

  1. Birst  

Birst provides its users with a cloud-based analytics solution that helps them discover insights without the use of analytical input. It allows users to pinpoint patterns and understand their company’s key performance indicators. 

The Birst tool features an automated data refinement that merges data from multiple sources into one user-ready data. It also allows real-time access to data. Birst also has an adaptive UX, interactive dashboards, multi-tenant cloud architecture, machine learning, and one-click data connectivity. It also has a mobile application for androids and iOS through which users can access their reports and dashboards. 

Cons 

Not suitable for complex analysis, does not support non-English languages, and lacks timely support.  

  1. Board  

Board is a data discovery platform that is used by small, medium, and large companies. It provides users with business intelligence, business analytics, and enterprise performance management under a single platform. Board has customizable and interactive dashboards that enable the users to see a complete overview of their business. They can also analyze their business's KPIs to asses their performance objectives. 

Board features an in-memory technology known as Hybrid Bitwise Memory Pattern that offers the high-performance capability to read and write, quick data visualizations, simulations that and planning processes. It allows users to export data in several useful formats such as HTML and CSV. Board is multilingual such that it provides different languages. 

Cons  

  • It is only operable with windows 
  • It is extremely configurable 
  • It takes a lot of time to set up the security profiles 
  • It involves in-depth learning; thus, not easy to use   
  1. Dundas BI Software  

Dunda BI is a product od Dunda Data Visualization. It allows the users to gather data from multiple sources and then generate interactive dashboards, customize their visualizations, and build reports in the form of charts and graphs. These charts and graphs enable them to identify and predict pattern trends in their organizations. This allows users to make informed decisions and implement best practices in their business. 

With the use of the Dundas BI interface, users can easily create a wide range of reports such as automated or customized, and the recycle bin features make it easy to restore documents once deleted. 

Dundas BI features API support and HTML 5 foundation. 

Cons  

  • Does not support 3-D charts 
  • In-memory processing requires a larger RAM 
  • Does not support text analytics  
  1. Sisense  

Small, medium, and large companies can use Sisense. It focuses on data discovery, analysis, and intelligence, and every user can access the data through embeddable, scalable, accessible architecture. Sisense has a back end powered in chip technology that allows users to combine data from multiple sources into a single database. This allows front end users to create visuals, reports, and dashboards. It also enables the sharing of information between the users. 

Sisense features In-chip analytics, Prism10X that allows users to analyze data 10 times faster than with any other in-memory solution. The single-stack system enables users to perform a range of tasks on the same platform. Machine learning and integration. 

Cons  

  • It does work well with sophisticated and vast data sets. 
  • It is not user-friendly 
  • Does not support predictive modeling and analysis 
  • It does not support 3-D graphics.   
  1. QlikView  

QlikView Platform focuses on data discovery and customer insight. The tool is from Qlik, which is a leader in the idea and intelligence space. It is easy to access and offers self-service data that help users make decisions and generate personalized reports and custom dashboards. 

QlikView is affordable and can be used in any business. It designed in a way that can connect to any source of data such as big data streams, cloud data, or file-based data. Its patented in-memory data processing feature processes the data into as little as 10% of its initial size. 

QlikView allows collaboration across a user’s interface such that two people can share the same dashboard. The patented in-memory application enables users to conduct quick searches and eliminates the issue of slow, on-disk applications. 

Cons 

It does not allow users to identify patterns within the data, and users can not predict project profitability. 

  1. Looker  

It is a great collaboration tool as it allows users from different departments to pull together data from sales, support, logistics, and e-commerce. It easy to use and permits the sharing of information from one department to another. You do not need to be a tech guru to use Looker. 

Looker provides users with self-service tools, such as filtering, pivoting, and visualizations. Looker’s dashboard gives the user a quick and clear view of insights. 

Looker is not limited to any web browser, and it can also be installed in a mobile device, giving users mobility in collaboration.it also allows real-time updates. 

Looker can be used in the healthcare, financial, technology industry.  

  1. Microstrategy  

Microstrategy is used by both small and medium-sized companies. It is a popular business intelligence solution because it is easy to use. Besides, it has scalable and sophisticated analytics functions. 

Microstrategy has unique features that help it stand out, such as social intelligence, app integration, mobile productivity, data discovery, and real-time telemetry. It allows users to combine data from more than 200 sources and then visualize them. 

Microstrategy can be downloaded on the phone, making it easy to read and share data on the go. It is also designed for use by any business size since it can be operated from a desktop, mobile. It offers users of all levels with business intelligence services. Major clients include Merck, AIG, Coca-Cola, and Vibes. 

Cons 

It does not support portal integration, and training modules are costly. It does not point out the issues in the analyzed data. 

  1. Zoho Analytics  

Zoho is a self-service BI and data analytics platform. Zoho allows the user to incorporate data from several sources and blend it, to generate reports and dashboards. The BI solution features a drag and drop, eliminating the need to download and upload data. It also has various visualization tools that allow the user to drill down to specifics. It provides machine learning natural language processing. 

Final Thoughts 

Before investing in any of the following business intelligence solutions also consider the following, subscription, maintenance, installation, customization, data migration, and renewal costs. You should also look at the features and choose according to the needs of your business.

Hi Jas,  Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis.  Main Advantage of creating a Mobile App : 1. You are instantly connected to your "End User/Customer directly".2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money" 3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better "Service" which can connect you anytime and everytime whenever they want. 4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback. 5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value". Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life. Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business. Give Value and Take Value!!!Best Wishes, Chitra(Jenny)
Hi Jas,  Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis.  Main Advantage of creating a Mobile App : 1. You are instantly connected to your "End User/Customer directly".2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money" 3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better "Service" which can connect you anytime and everytime whenever they want. 4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback. 5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value". Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life. Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business. Give Value and Take Value!!!Best Wishes, Chitra(Jenny)

Hi Jas, 

Yes, Now a days people are using Smart Phones as one of the very essential artilary to keep updated every time and transfer the necessary information on daily to daily basis. 

Main Advantage of creating a Mobile App :

1. You are instantly connected to your "End User/Customer directly".
2. You can quickly reached to your Audience for having new updates through App and inform them on the moment as i believe "Time is Money"
3. For any business, if you want a huge traction and make a presence in this overflooded Market, You have to be very Unique and the best way to keep your consistency is to provide your customer a better

"Service" which can connect you anytime and everytime whenever they want.
4. "Feedback"- To make your product more flexible and reliable, so more people can engage with it, take a survey with your existing customers who can directly and indirectly make your product more scalable, Quality solution via providing there invaluable feedback.

5. Last but not least - People are looking for Instant and Smart solution which can reduce there complexity and make there day to day life easier and for that they are ready to give "Value".

Therefore Mobile Application is very useful for a small to a big enterprise - for all to create a huge difference in the People Life.
Something which we do/doing for people to give better expereince which can create truely impactful life is worthy and ultimately this can bring alot of values to you and your business.

Give Value and Take Value!!!

Best Wishes,
Chitra(Jenny)

We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure. The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units. What is requirements gathering-traceability? In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering. Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements. The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible. The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones. Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that. Benefits of requirement gathering Fewer defects in the final product or deliverables Less rework Faster delivery of the finished product Less unused features Lower cost of development or production Low risk of miscommunication Reduced project chaos Project or product stakeholders satisfaction Satisfaction from consumers and users Products that work well and as per expectations Helps to understand project scope Quick evaluation of potential changes The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model. How to find out business requirements Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page. There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.
We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure. The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units. What is requirements gathering-traceability? In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering. Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements. The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible. The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones. Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that. Benefits of requirement gathering Fewer defects in the final product or deliverables Less rework Faster delivery of the finished product Less unused features Lower cost of development or production Low risk of miscommunication Reduced project chaos Project or product stakeholders satisfaction Satisfaction from consumers and users Products that work well and as per expectations Helps to understand project scope Quick evaluation of potential changes The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model. How to find out business requirements Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page. There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.

We have to admit that business has matured over the years. The time-period for business deliverables is reduced, and users' expectations are met without compromising the quality. The product resonates well with the market demand, and the cost of conducting business is reduced. All these became possible because business owners have adopted concrete development procedures and methods to understand the user' s/client expectations. One of these methods is a Business Requirement Gathering procedure.

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The requirement gathering is essential, and it is not just applicable to business alone. It can be well understood from the NASA example. NASA lost its $125-million Mars Climate Orbiter when it tried to enter the orbit, just 100 kilometers too close to Mars. It failed because of poor requirements management: it was not determined earlier in the stage whether the 'navigation software' required imperial units or metric units. The attitude-control system was specified using imperial units, but it's navigation software used metric units.

What is requirements gathering-traceability?

In any business corporation, every new product, every new project, and every new activity in the workplace is created in response to a business need. Any flaws or gaps in understanding the need may hamper the business outcomes, and it could easily deviate business from its primary objective. The method or process of understanding and documenting the business requirements given by clients is known as requirement gathering.

Based on these requirements, the product or service is developed. Business analysts and subject experts are responsible for gathering requirements.

The requirement gathering is an essential step for any business product or project; mainly, in software development, it is an important step. If requirement gathering and documenting (BRD) are not done correctly, then it could lead to bizarre product development. The requirements must be broken down into sufficient detail so that the project team can estimate the effort for implementation and assure that the requirements are indeed feasible.

The requirement traceability ensures each requirement is tied to actual requirements and deliverables. Usually, the project team implements the requirements in order of priority, starting with the most important ones.

Requirements must be traceable. It means for any requirement; one must be able to ascertain its source and its realization. Down the line, during software testing, the tester uses the requirement traceability matrix. It requires an entirely separate session to cover that.

Benefits of requirement gathering

  • Fewer defects in the final product or deliverables
  • Less rework
  • Faster delivery of the finished product
  • Less unused features
  • Lower cost of development or production
  • Low risk of miscommunication
  • Reduced project chaos
  • Project or product stakeholders satisfaction
  • Satisfaction from consumers and users
  • Products that work well and as per expectations
  • Helps to understand project scope
  • Quick evaluation of potential changes

The most significant advantage of requirement gathering is that it lets you focus on features NOT to implement for your business model.

How to find out business requirements

  • Identify the key people and collect requirements: Collect requirements from the key people like project's sponsor or stakeholders
  • Categorize Requirements: Once you have gathered the requirements, you need to categorize them. For instance, for software development, you can categorize them into functional or non-functional requirements
  • Record Requirements: Record this document in a standard format so it becomes easy, to review the requirements whenever needed
  • Sign off: Make sure you get the signed agreement of the project's sponsor or stakeholders, saying that the requirements precisely reflect their needs. It ensures that everybody is on the same page.

There are also other secondary sources of business requirement gathering, like user interviews, market research & survey, prototyping, questionnaire, and so on.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

There is a parallel universe taking shape on the rim of technological innovation made up of AI, cloud computing, big data, 5G, machine learning, and automation. During Covid19, the AI-based robot has already displayed its exceptional ability to aid humans in difficult situations and so forth the other technologies.  It has forced people to change their perception, considering it a threat to the human race.  There is enough scope that post covid19, many who were reluctant to use these technologies may re-launch their business laced with these technologies.  Their business process could be seen milking all of the above technologies or maybe one of them.  The choice of technologies may vary depending on the business process, but one technology that will rule most industries is AI.  In the future, there will be no industry that would be deprived of AI intelligence.   AI mainly operates in the following ways.Automated intelligence: Automates the manual, cognitive, and routine / non-routine tasks.Supporting intelligence: It helps people to complete tasks faster and better.Expanding intelligence: It helps people in making better decisions.Autonomous intelligence: Automation of decision-making processes without human intervention. Business to get influenced by AI in 2020  Real estateAI has a profound ability to analyze patterns from vast amounts of data.  These attributes have greater advantages in the real estate industry.  It can provide comprehensive and accurate information about the property to clients. The person can identify the most common maintenance issues, price trends in certain areas, tenant characteristics, and preferences. It can even help during construction, where engineers can enter raw design data into it, and the software will come up with the final design.  Artificial intelligence is just scratching the surface of real estate, but its application in the industry cannot be ignored.Health-care and Pharma IndustryMachine learning is one of the most common forms of AI. The healthcare professionals are using it for predicting the treatment protocols for a patient based on various attributes and the treatment context. They are using it to diagnose some critical diseases accurately that were not detected by doctors and radiologists. If diagnosis and treatment are the AI’s prime focus, then drug discovery never stood second to it. The first drug designed using artificial intelligence (AI) under the supervision of Professor Andrew Hopkins has moved into its Phase I trial. It is a clear indication that the Pharma sector and Research are aiming big with AI. In the future, they would extend AI applications on a large scale.Education InstituteAI has great potential in the education sector.  AI can help tutor for developing personalized curricula based on each student’s specific needs. Hyper personalized and on-demand digital content is also created with the help of AI and machine learning.  Not just scheduling programs for tutors, it is even used to teach students. The “Thinkster Math” is a tutoring program developed for use on tablets, laptops, and desktops. It pairs human interaction with artificial intelligence to provide students with custom programs. The AI technology tracks work step-by-step and assist students in understanding why they are correct or incorrect.AgricultureWorldwide, the agriculture industry is estimated to be a $5 trillion industry.  However, the failure in harvest due to unpredictable climate, inadequate farming facilities, scarce resources, infertile land, has slashed the revenue margin to a great extent. To overcome this issue, farmers have turned towards technology like AI. With the help of AI, farmers can now analyze a lot of things in real-time such as temperature, weather conditions, water usage, or soil conditions collected from their farm to better inform their decisions.  AI sensors can detect and target weeds and then decide which herbicides to apply within the right buffer zone.  It will also help to reduce the labor-intensive work and the overall managing cost. No doubt, the agriculture sector will make the most out of it in 2020 and beyond.Energy sectorThe UK’s Grid Edge has given control to the consumers by using artificial intelligence to predict and optimize energy profiles.  It operates a VPN that connects with consumer’s energy data and analyzes consumption. They used this data to plan out a dispatch strategy, which eventually helps to save energy and avert overloads. One more example is “spark ignition,” the AI-based system used in combination with analytics, sensors, and operational data to predict when critical infrastructure could fail. The system came into limelight when 32 people died at a coal-fired power plant in northern India. The government then decided to implement AI to avert such accidents in the future. Aviation Industry and transportationAI is not something new in the aviation industry; for ages, they have used Auto-pilot to self-drive planes and algorithms to predict the weather.  But so far, it was confined to the cockpit and airport terminal. It will now sprawl to airport premises for facial recognition, customer Q&A, crew management, baggage check-in, flight maintenance, factory operation optimization, and aircraft fuel optimization. Logistic and WarehousingIn Andover (England), a large warehouse run mostly by robots.  The automated and intelligent warehousing system is capable of moving, lifting, and sorting grocery items, which are then packaged and sent out by Ocado’s employees.  The algorithm that carries the operations places grocery items accurately and rarely makes an error.  It is a classic example of an intelligent algorithm that can pair with a warehousing system to make the process quicker and less strainful for the owner.  Any industry that will have the most advantage of AI in 2020 is “Logistics and warehousing.” Wrapping up,Event and entertainment, mining, transportation, auto-industry, service sectors, in the future, there won’t be any single industry or organization that might not be using AI in the future. The point is: on what scale and how they will implement it to draw the maximum advantage. 
There is a parallel universe taking shape on the rim of technological innovation made up of AI, cloud computing, big data, 5G, machine learning, and automation. During Covid19, the AI-based robot has already displayed its exceptional ability to aid humans in difficult situations and so forth the other technologies.  It has forced people to change their perception, considering it a threat to the human race.  There is enough scope that post covid19, many who were reluctant to use these technologies may re-launch their business laced with these technologies.  Their business process could be seen milking all of the above technologies or maybe one of them.  The choice of technologies may vary depending on the business process, but one technology that will rule most industries is AI.  In the future, there will be no industry that would be deprived of AI intelligence.   AI mainly operates in the following ways.Automated intelligence: Automates the manual, cognitive, and routine / non-routine tasks.Supporting intelligence: It helps people to complete tasks faster and better.Expanding intelligence: It helps people in making better decisions.Autonomous intelligence: Automation of decision-making processes without human intervention. Business to get influenced by AI in 2020  Real estateAI has a profound ability to analyze patterns from vast amounts of data.  These attributes have greater advantages in the real estate industry.  It can provide comprehensive and accurate information about the property to clients. The person can identify the most common maintenance issues, price trends in certain areas, tenant characteristics, and preferences. It can even help during construction, where engineers can enter raw design data into it, and the software will come up with the final design.  Artificial intelligence is just scratching the surface of real estate, but its application in the industry cannot be ignored.Health-care and Pharma IndustryMachine learning is one of the most common forms of AI. The healthcare professionals are using it for predicting the treatment protocols for a patient based on various attributes and the treatment context. They are using it to diagnose some critical diseases accurately that were not detected by doctors and radiologists. If diagnosis and treatment are the AI’s prime focus, then drug discovery never stood second to it. The first drug designed using artificial intelligence (AI) under the supervision of Professor Andrew Hopkins has moved into its Phase I trial. It is a clear indication that the Pharma sector and Research are aiming big with AI. In the future, they would extend AI applications on a large scale.Education InstituteAI has great potential in the education sector.  AI can help tutor for developing personalized curricula based on each student’s specific needs. Hyper personalized and on-demand digital content is also created with the help of AI and machine learning.  Not just scheduling programs for tutors, it is even used to teach students. The “Thinkster Math” is a tutoring program developed for use on tablets, laptops, and desktops. It pairs human interaction with artificial intelligence to provide students with custom programs. The AI technology tracks work step-by-step and assist students in understanding why they are correct or incorrect.AgricultureWorldwide, the agriculture industry is estimated to be a $5 trillion industry.  However, the failure in harvest due to unpredictable climate, inadequate farming facilities, scarce resources, infertile land, has slashed the revenue margin to a great extent. To overcome this issue, farmers have turned towards technology like AI. With the help of AI, farmers can now analyze a lot of things in real-time such as temperature, weather conditions, water usage, or soil conditions collected from their farm to better inform their decisions.  AI sensors can detect and target weeds and then decide which herbicides to apply within the right buffer zone.  It will also help to reduce the labor-intensive work and the overall managing cost. No doubt, the agriculture sector will make the most out of it in 2020 and beyond.Energy sectorThe UK’s Grid Edge has given control to the consumers by using artificial intelligence to predict and optimize energy profiles.  It operates a VPN that connects with consumer’s energy data and analyzes consumption. They used this data to plan out a dispatch strategy, which eventually helps to save energy and avert overloads. One more example is “spark ignition,” the AI-based system used in combination with analytics, sensors, and operational data to predict when critical infrastructure could fail. The system came into limelight when 32 people died at a coal-fired power plant in northern India. The government then decided to implement AI to avert such accidents in the future. Aviation Industry and transportationAI is not something new in the aviation industry; for ages, they have used Auto-pilot to self-drive planes and algorithms to predict the weather.  But so far, it was confined to the cockpit and airport terminal. It will now sprawl to airport premises for facial recognition, customer Q&A, crew management, baggage check-in, flight maintenance, factory operation optimization, and aircraft fuel optimization. Logistic and WarehousingIn Andover (England), a large warehouse run mostly by robots.  The automated and intelligent warehousing system is capable of moving, lifting, and sorting grocery items, which are then packaged and sent out by Ocado’s employees.  The algorithm that carries the operations places grocery items accurately and rarely makes an error.  It is a classic example of an intelligent algorithm that can pair with a warehousing system to make the process quicker and less strainful for the owner.  Any industry that will have the most advantage of AI in 2020 is “Logistics and warehousing.” Wrapping up,Event and entertainment, mining, transportation, auto-industry, service sectors, in the future, there won’t be any single industry or organization that might not be using AI in the future. The point is: on what scale and how they will implement it to draw the maximum advantage. 

There is a parallel universe taking shape on the rim of technological innovation made up of AI, cloud computing, big data, 5G, machine learning, and automation. During Covid19, the AI-based robot has already displayed its exceptional ability to aid humans in difficult situations and so forth the other technologies.  It has forced people to change their perception, considering it a threat to the human race. 

 

There is enough scope that post covid19, many who were reluctant to use these technologies may re-launch their business laced with these technologies.  Their business process could be seen milking all of the above technologies or maybe one of them.  

The choice of technologies may vary depending on the business process, but one technology that will rule most industries is AI.  In the future, there will be no industry that would be deprived of AI intelligence.  

 

AI mainly operates in the following ways.

  • Automated intelligence: Automates the manual, cognitive, and routine / non-routine tasks.
  • Supporting intelligence: It helps people to complete tasks faster and better.
  • Expanding intelligence: It helps people in making better decisions.
  • Autonomous intelligence: Automation of decision-making processes without human intervention.

 

Business to get influenced by AI in 2020 

 

Real estate

AI has a profound ability to analyze patterns from vast amounts of data.  These attributes have greater advantages in the real estate industry.  It can provide comprehensive and accurate information about the property to clients. The person can identify the most common maintenance issues, price trends in certain areas, tenant characteristics, and preferences. It can even help during construction, where engineers can enter raw design data into it, and the software will come up with the final design.  Artificial intelligence is just scratching the surface of real estate, but its application in the industry cannot be ignored.

Health-care and Pharma Industry

Machine learning is one of the most common forms of AI. The healthcare professionals are using it for predicting the treatment protocols for a patient based on various attributes and the treatment context. They are using it to diagnose some critical diseases accurately that were not detected by doctors and radiologists. If diagnosis and treatment are the AI’s prime focus, then drug discovery never stood second to it. The first drug designed using artificial intelligence (AI) under the supervision of Professor Andrew Hopkins has moved into its Phase I trial. It is a clear indication that the Pharma sector and Research are aiming big with AI. In the future, they would extend AI applications on a large scale.

Education Institute

AI has great potential in the education sector.  AI can help tutor for developing personalized curricula based on each student’s specific needs. Hyper personalized and on-demand digital content is also created with the help of AI and machine learning.  Not just scheduling programs for tutors, it is even used to teach students. The “Thinkster Math” is a tutoring program developed for use on tablets, laptops, and desktops. It pairs human interaction with artificial intelligence to provide students with custom programs. The AI technology tracks work step-by-step and assist students in understanding why they are correct or incorrect.

Agriculture

Worldwide, the agriculture industry is estimated to be a $5 trillion industry.  However, the failure in harvest due to unpredictable climate, inadequate farming facilities, scarce resources, infertile land, has slashed the revenue margin to a great extent. To overcome this issue, farmers have turned towards technology like AI. With the help of AI, farmers can now analyze a lot of things in real-time such as temperature, weather conditions, water usage, or soil conditions collected from their farm to better inform their decisions.  AI sensors can detect and target weeds and then decide which herbicides to apply within the right buffer zone.  It will also help to reduce the labor-intensive work and the overall managing cost. No doubt, the agriculture sector will make the most out of it in 2020 and beyond.

Energy sector

The UK’s Grid Edge has given control to the consumers by using artificial intelligence to predict and optimize energy profiles.  It operates a VPN that connects with consumer’s energy data and analyzes consumption. They used this data to plan out a dispatch strategy, which eventually helps to save energy and avert overloads. One more example is “spark ignition,” the AI-based system used in combination with analytics, sensors, and operational data to predict when critical infrastructure could fail. The system came into limelight when 32 people died at a coal-fired power plant in northern India. The government then decided to implement AI to avert such accidents in the future. 

Aviation Industry and transportation

AI is not something new in the aviation industry; for ages, they have used Auto-pilot to self-drive planes and algorithms to predict the weather.  But so far, it was confined to the cockpit and airport terminal. It will now sprawl to airport premises for facial recognition, customer Q&A, crew management, baggage check-in, flight maintenance, factory operation optimization, and aircraft fuel optimization. 

Logistic and Warehousing

In Andover (England), a large warehouse run mostly by robots.  The automated and intelligent warehousing system is capable of moving, lifting, and sorting grocery items, which are then packaged and sent out by Ocado’s employees.  The algorithm that carries the operations places grocery items accurately and rarely makes an error.  It is a classic example of an intelligent algorithm that can pair with a warehousing system to make the process quicker and less strainful for the owner.  Any industry that will have the most advantage of AI in 2020 is “Logistics and warehousing.” 

Wrapping up,

Event and entertainment, mining, transportation, auto-industry, service sectors, in the future, there won’t be any single industry or organization that might not be using AI in the future. The point is: on what scale and how they will implement it to draw the maximum advantage. 

A hashtag is an excellent way for individuals and brands to make their social posts more visible and increase engagement. By using hashtag cleverly with keywords, a brand can quickly generate leads.  What is a hashtag and how it works  A “hashtag” is a phrase or words with a hash (#) sign in front of it. It is widely used on social media networks to find the content of particular interest searched by users.  Hashtags to social media networks are what keywords to Google. Whenever a user includes a hashtag to their post, it’s able to be indexed by the social network and easily discovered by other users. Hashtags are used to promote business, events, products, and a myriad of other things. Hashtags can double your brand engagement and increase the clickthrough rate.  ( Image source: Twitter Unified Infotech)  However, the phrase or word of your hashtags depends on what is the purpose of your hashtag marketing.  (image source:boostnet.in)  Usually, it is categorized as below:   Branded hashtag- Brand awareness and promotion  Specific hashtag- Particular product promotion or contest  Community hashtag- Industry related to your content  Trending hashtag- News or trending topics people are interested in   Here is the example of community hashtag and specific hashtag. The company targets the community concerned about #healthylifestyle as well as people interested in #fitnessapp.  (image source: Unified Infotech twitter handler)  Number of hashtags recommended for various Social Media Platforms  There is no specific standard for hashtag usage, but the number of hashtag words generally used for social media marketing are:   Twitter: Use only 1-2 hashtags in your tweet  Instagram: Use between 7-10 hashtags in your post  LinkedIn: Use only 3-4 hashtags per post  Facebook: Use only 2 hashtags for facebook post  Youtube: Use around 15 hashtags  Pinterest: There is no limit, but ideally 20 is recommended  Google+: Use 1-3 hashtags for Google+  Tumbler: It allows 30 but only first 20 has more chance to list out   How to use hashtags for your business?  Go through the Guidelines: Before using hashtags on any platform, go through their guidelines for a proper way to use them, and get better results. The hashtags on Instagram works differently than on Twitter or Facebook or any other platform.  Hashtag easy to remember: Create a hashtag phrase that is easy to remember and prone to less typo error.  Longer hashtags: For longer hashtags use capitals so that they are easier to read. Also, try using the most trending hashtags in your industry  Consistency: Keep consistent and unique hashtag throughout all your social sites. Check there is no other hashtag like yours.  Hold a contest: Use a catchy hashtag to encourage people to enter your contest. For example, Lays created a contest with a hashtag #DoUsAFlavor.  Add a hashtag to profile: Add hashtags link into your social media profile. For Instagram, you can add hashtags to stories.  Promote content with hashtag: If there is an article that promotes your business, then do not forget to hashtag that article in your social media post.  Relevant and Unique hashtag: Be selective on using keywords for hashtags; others might be using the same keywords. In that case, try to make your generic hashtags more specific by adding keywords that relate to your company, product, or service. For example, one can write #shoes as #mencasualshoes. There are tools available to research industry-related and popular hashtags like RiteTag, ExportTweet, Trendsmap, and Keyhole.  Hashtag Placement: For example, if you are using YouTube for promotion, then put the most popular tags at the start of description and title to allow YouTube algorithms to locate quickly and categorize your videos.  Tag the Influencer: Influencer plays a significant role in promoting business on social media. Follow them on social media, and take note of the hashtags they’re frequently using. Try to create a hashtag around the same and tag them if possible. You can use Hashtagify.me tool for this purpose.  Promote Actively: Usually, people forget to promote hashtags once they have created. Posting hashtag frequently ( not overdoing) is equally important.  Add hashtags to the previous post: Audit your post at a regular interval, see if you can add hashtags to any previous post you think could make a difference  Hashtags with emojis: Use emojis with hashtags. Companies like Coca-Cola, Dominos, and Samsung have successfully used emojis with hashtags for its brand campaign  Hashtags offline: Do not keep your hashtags limited to online. Make sure your hashtag is seen offline as well, for instance, near the point of sale, on your promotional flyers, print ads, and every receipt.   What NOT to do while using Hashtags   Do not add spaces, special characters or punctuation in a hashtag otherwise, it won’t work  Do not add series of a hashtag in your post or it may look cluttered  Do not use banned hashtags particularly for Instagram  Do not hijack popular hashtags unless you add value to it or start any positive discussion  Do not use the same hashtags repetitively  If you are using a hashtag for Youtube, remember a video having more than 15 hashtags may have no use as it would be ignored. Unless you are on an Instagram which allows 30 hashtags/posts.  Do not use any offensive terms in your hashtags out of aggression to take down your rivals  Do not post any hashtags with profile private; make sure it is Public; otherwise, it would be useless.   Promoting business through social media marketing demands consistency. To achieve marketing goals in the set timeline, both small and large businesses rely on a digital marketing agency.  Here is the list of the top popular digital marketing agency:   SmartSites  Mayple  Lounge Lizard  Moburst  Dot Com Infoway  PageTraffic Inc  WebFX  Cyber Infrastructure Inc  SEOTonic Web Solutions PVT. LTD  WEB CHOICE   Final thought: Hashtag definitely enhances your online presence, but using the right strategy is the key to its success.
A hashtag is an excellent way for individuals and brands to make their social posts more visible and increase engagement. By using hashtag cleverly with keywords, a brand can quickly generate leads.  What is a hashtag and how it works  A “hashtag” is a phrase or words with a hash (#) sign in front of it. It is widely used on social media networks to find the content of particular interest searched by users.  Hashtags to social media networks are what keywords to Google. Whenever a user includes a hashtag to their post, it’s able to be indexed by the social network and easily discovered by other users. Hashtags are used to promote business, events, products, and a myriad of other things. Hashtags can double your brand engagement and increase the clickthrough rate.  ( Image source: Twitter Unified Infotech)  However, the phrase or word of your hashtags depends on what is the purpose of your hashtag marketing.  (image source:boostnet.in)  Usually, it is categorized as below:   Branded hashtag- Brand awareness and promotion  Specific hashtag- Particular product promotion or contest  Community hashtag- Industry related to your content  Trending hashtag- News or trending topics people are interested in   Here is the example of community hashtag and specific hashtag. The company targets the community concerned about #healthylifestyle as well as people interested in #fitnessapp.  (image source: Unified Infotech twitter handler)  Number of hashtags recommended for various Social Media Platforms  There is no specific standard for hashtag usage, but the number of hashtag words generally used for social media marketing are:   Twitter: Use only 1-2 hashtags in your tweet  Instagram: Use between 7-10 hashtags in your post  LinkedIn: Use only 3-4 hashtags per post  Facebook: Use only 2 hashtags for facebook post  Youtube: Use around 15 hashtags  Pinterest: There is no limit, but ideally 20 is recommended  Google+: Use 1-3 hashtags for Google+  Tumbler: It allows 30 but only first 20 has more chance to list out   How to use hashtags for your business?  Go through the Guidelines: Before using hashtags on any platform, go through their guidelines for a proper way to use them, and get better results. The hashtags on Instagram works differently than on Twitter or Facebook or any other platform.  Hashtag easy to remember: Create a hashtag phrase that is easy to remember and prone to less typo error.  Longer hashtags: For longer hashtags use capitals so that they are easier to read. Also, try using the most trending hashtags in your industry  Consistency: Keep consistent and unique hashtag throughout all your social sites. Check there is no other hashtag like yours.  Hold a contest: Use a catchy hashtag to encourage people to enter your contest. For example, Lays created a contest with a hashtag #DoUsAFlavor.  Add a hashtag to profile: Add hashtags link into your social media profile. For Instagram, you can add hashtags to stories.  Promote content with hashtag: If there is an article that promotes your business, then do not forget to hashtag that article in your social media post.  Relevant and Unique hashtag: Be selective on using keywords for hashtags; others might be using the same keywords. In that case, try to make your generic hashtags more specific by adding keywords that relate to your company, product, or service. For example, one can write #shoes as #mencasualshoes. There are tools available to research industry-related and popular hashtags like RiteTag, ExportTweet, Trendsmap, and Keyhole.  Hashtag Placement: For example, if you are using YouTube for promotion, then put the most popular tags at the start of description and title to allow YouTube algorithms to locate quickly and categorize your videos.  Tag the Influencer: Influencer plays a significant role in promoting business on social media. Follow them on social media, and take note of the hashtags they’re frequently using. Try to create a hashtag around the same and tag them if possible. You can use Hashtagify.me tool for this purpose.  Promote Actively: Usually, people forget to promote hashtags once they have created. Posting hashtag frequently ( not overdoing) is equally important.  Add hashtags to the previous post: Audit your post at a regular interval, see if you can add hashtags to any previous post you think could make a difference  Hashtags with emojis: Use emojis with hashtags. Companies like Coca-Cola, Dominos, and Samsung have successfully used emojis with hashtags for its brand campaign  Hashtags offline: Do not keep your hashtags limited to online. Make sure your hashtag is seen offline as well, for instance, near the point of sale, on your promotional flyers, print ads, and every receipt.   What NOT to do while using Hashtags   Do not add spaces, special characters or punctuation in a hashtag otherwise, it won’t work  Do not add series of a hashtag in your post or it may look cluttered  Do not use banned hashtags particularly for Instagram  Do not hijack popular hashtags unless you add value to it or start any positive discussion  Do not use the same hashtags repetitively  If you are using a hashtag for Youtube, remember a video having more than 15 hashtags may have no use as it would be ignored. Unless you are on an Instagram which allows 30 hashtags/posts.  Do not use any offensive terms in your hashtags out of aggression to take down your rivals  Do not post any hashtags with profile private; make sure it is Public; otherwise, it would be useless.   Promoting business through social media marketing demands consistency. To achieve marketing goals in the set timeline, both small and large businesses rely on a digital marketing agency.  Here is the list of the top popular digital marketing agency:   SmartSites  Mayple  Lounge Lizard  Moburst  Dot Com Infoway  PageTraffic Inc  WebFX  Cyber Infrastructure Inc  SEOTonic Web Solutions PVT. LTD  WEB CHOICE   Final thought: Hashtag definitely enhances your online presence, but using the right strategy is the key to its success.

A hashtag is an excellent way for individuals and brands to make their social posts more visible and increase engagement. By using hashtag cleverly with keywords, a brand can quickly generate leads. 

What is a hashtag and how it works 

A “hashtag” is a phrase or words with a hash (#) sign in front of it. It is widely used on social media networks to find the content of particular interest searched by users. 

Hashtags to social media networks are what keywords to Google. Whenever a user includes a hashtag to their post, it’s able to be indexed by the social network and easily discovered by other users. Hashtags are used to promote business, events, products, and a myriad of other things.

Hashtags can double your brand engagement and increase the clickthrough rate. 

( Image source: Twitter Unified Infotech) 

However, the phrase or word of your hashtags depends on what is the purpose of your hashtag marketing. 

(image source:boostnet.in) 

Usually, it is categorized as below:  

  • Branded hashtag- Brand awareness and promotion 
  • Specific hashtag- Particular product promotion or contest 
  • Community hashtag- Industry related to your content 
  • Trending hashtag- News or trending topics people are interested in
      

Here is the example of community hashtag and specific hashtag. The company targets the community concerned about #healthylifestyle as well as people interested in #fitnessapp

(image source: Unified Infotech twitter handler) 

Number of hashtags recommended for various Social Media Platforms 

There is no specific standard for hashtag usage, but the number of hashtag words generally used for social media marketing are:  

  • Twitter: Use only 1-2 hashtags in your tweet 
  • Instagram: Use between 7-10 hashtags in your post 
  • LinkedIn: Use only 3-4 hashtags per post 
  • Facebook: Use only 2 hashtags for facebook post 
  • Youtube: Use around 15 hashtags 
  • Pinterest: There is no limit, but ideally 20 is recommended 
  • Google+: Use 1-3 hashtags for Google+ 
  • Tumbler: It allows 30 but only first 20 has more chance to list out  

How to use hashtags for your business? 

  • Go through the Guidelines: Before using hashtags on any platform, go through their guidelines for a proper way to use them, and get better results. The hashtags on Instagram works differently than on Twitter or Facebook or any other platform. 
  • Hashtag easy to remember: Create a hashtag phrase that is easy to remember and prone to less typo error. 
  • Longer hashtags: For longer hashtags use capitals so that they are easier to read. Also, try using the most trending hashtags in your industry 
  • Consistency: Keep consistent and unique hashtag throughout all your social sites. Check there is no other hashtag like yours. 
  • Hold a contest: Use a catchy hashtag to encourage people to enter your contest. For example, Lays created a contest with a hashtag #DoUsAFlavor. 
  • Add a hashtag to profile: Add hashtags link into your social media profile. For Instagram, you can add hashtags to stories. 
  • Promote content with hashtag: If there is an article that promotes your business, then do not forget to hashtag that article in your social media post. 
  • Relevant and Unique hashtag: Be selective on using keywords for hashtags; others might be using the same keywords. In that case, try to make your generic hashtags more specific by adding keywords that relate to your company, product, or service. For example, one can write #shoes as #mencasualshoes. There are tools available to research industry-related and popular hashtags like RiteTag, ExportTweet, Trendsmap, and Keyhole
  • Hashtag Placement: For example, if you are using YouTube for promotion, then put the most popular tags at the start of description and title to allow YouTube algorithms to locate quickly and categorize your videos. 
  • Tag the Influencer: Influencer plays a significant role in promoting business on social media. Follow them on social media, and take note of the hashtags they’re frequently using. Try to create a hashtag around the same and tag them if possible. You can use Hashtagify.me tool for this purpose. 
  • Promote Actively: Usually, people forget to promote hashtags once they have created. Posting hashtag frequently ( not overdoing) is equally important. 
  • Add hashtags to the previous post: Audit your post at a regular interval, see if you can add hashtags to any previous post you think could make a difference 
  • Hashtags with emojis: Use emojis with hashtags. Companies like Coca-Cola, Dominos, and Samsung have successfully used emojis with hashtags for its brand campaign 
  • Hashtags offline: Do not keep your hashtags limited to online. Make sure your hashtag is seen offline as well, for instance, near the point of sale, on your promotional flyers, print ads, and every receipt.  

What NOT to do while using Hashtags  

  • Do not add spaces, special characters or punctuation in a hashtag otherwise, it won’t work 
  • Do not add series of a hashtag in your post or it may look cluttered 
  • Do not use banned hashtags particularly for Instagram 
  • Do not hijack popular hashtags unless you add value to it or start any positive discussion 
  • Do not use the same hashtags repetitively 
  • If you are using a hashtag for Youtube, remember a video having more than 15 hashtags may have no use as it would be ignored. Unless you are on an Instagram which allows 30 hashtags/posts. 
  • Do not use any offensive terms in your hashtags out of aggression to take down your rivals 
  • Do not post any hashtags with profile private; make sure it is Public; otherwise, it would be useless.
      

Promoting business through social media marketing demands consistency. To achieve marketing goals in the set timeline, both small and large businesses rely on a digital marketing agency. 

Here is the list of the top popular digital marketing agency:  

Final thought: Hashtag definitely enhances your online presence, but using the right strategy is the key to its success.

PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue. In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked. The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time. Types of PPC Ads: Search ads Display ads Social ads Remarketing ads Google shopping Local service ads Gmail sponsored promotions Instream ads ( Youtube) Why do your business needs pay per click campaign (PPC) Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration. Listed below are the reasons as to why your business needs a pay per click campaign : Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach. Target potential customers. It is the fastest way to target potential customers. Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques. SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly. Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected. Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site Important notes on PPC campaign: If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate. Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software. If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords. For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies. List of top Pay Per Click (PPC) companies SmartSites Dot Com Infoway PageTraffic Inc WebFX Cyber Infrastructure Inc. SEOTonic Web Solutions PVT. LTD. Social Media 55 Mandy Web Design SEOFIED IT SERVICES PVT LTD SAG IPL Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.
PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue. In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked. The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time. Types of PPC Ads: Search ads Display ads Social ads Remarketing ads Google shopping Local service ads Gmail sponsored promotions Instream ads ( Youtube) Why do your business needs pay per click campaign (PPC) Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration. Listed below are the reasons as to why your business needs a pay per click campaign : Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach. Target potential customers. It is the fastest way to target potential customers. Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques. SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly. Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected. Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site Important notes on PPC campaign: If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate. Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software. If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords. For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies. List of top Pay Per Click (PPC) companies SmartSites Dot Com Infoway PageTraffic Inc WebFX Cyber Infrastructure Inc. SEOTonic Web Solutions PVT. LTD. Social Media 55 Mandy Web Design SEOFIED IT SERVICES PVT LTD SAG IPL Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.

PPC stands for Pay Per Click. It is an online advertising model and a quick way to generate traffic. More traffic means attracting more revenue.

In the PPC campaign, the advertiser publishes your product ads on their website(Google, Facebook, Bing). Whenever some visitor clicks and reaches the landing page of your website, you pay to the advertiser. You pay only for those ads that are clicked.

The amount you are liable to pay for your PPC campaign depends on how your competitors’ bid for the same ad placement. This bidding happens in real-time.

Types of PPC Ads:

  1. Search ads
  2. Display ads
  3. Social ads
  4. Remarketing ads
  5. Google shopping
  6. Local service ads
  7. Gmail sponsored promotions
  8. Instream ads ( Youtube)

Why do your business needs pay per click campaign (PPC)

Just like any marketing strategy, the PPC campaign can yield a better result with measurement, analysis, and constant iteration.

Listed below are the reasons as to why your business needs a pay per click campaign :

  • Less expensive and more reach: Compared to traditional marketing, digital marketing is less expensive and has more reach.
  • Target potential customers. It is the fastest way to target potential customers.
  • Brand Awareness: Even if they don’t click on your ad, PPC ads get your name in front of the target audience
  • Analyze performance: One can track, analyze, and generate the report for their PPC campaign. Based on the report, the business owner can adjust or optimize its PPC campaign
  • New customers and sales: PPC campaign is the best strategy to attract new customers and can make a quick sale, which is not possible with traditional marketing techniques.
  • SEO vs. PPC: The other mode of marketing is SEO, where the company tries to bring organic traffic by improving its search ratio on Google or any other search engine. It involves writing blogs, guest posting, creating backlinks, etc. It is effective but demands persistent effort and time. PPC campaign promises quick results in a short time if done correctly.
  • Flexibility: The PPC ad campaign gives full flexibility to change your ad. At any moment, you can adjust keywords if you think your current ad is not achieving the target as expected.
  • Geo-targeted Ad: The biggest advantage of PPC is that it allows displaying ad to set area or geo-location. For a local business, it is extremely useful as they know where their customers are, and they can display ad accordingly
  • Schedule Ads: Nobody wants to display the ad when their customers are off the internet (office hours, holidays, early morning,etc). PPC ads give liberty to schedule the ads; it means you can decide on what exact hours your ad should appear on the site

Important notes on PPC campaign:

  • If the PPC campaign is not structured and if run carelessly, it may eat away all your cash, and there will be a zero conversion rate.
  • Be aware of the fraudulent clicks. In this type of fraud, a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money. You can block fraudulent clicks on your PPC campaigns using PPC protect software.
  • If you elucidate PPC in terms of advertising, it conveys -pay more, rank higher. But it will only work if you choose the right keywords, adjust your bids (knows the best price for a single click), write your ad copy with selective keywords.

For most business owners, the first feeling is that PPC could be handled without any expert guidance. But running a PPC campaign in a competitive market is altogether a different ball game. Without expertise, it is like you are running on a treadmill, and you are going nowhere. To achieve desired results without excess spending, always seek expert advice or tap on some of the top Pay Per Click (PPC) companies.

List of top Pay Per Click (PPC) companies

Wrapping up: There is no doubt that the PPC campaign can yield a better result for your business, but it is equally important to know whether it is worth your business. It looks simple, but it requires thorough study before implementation, or else it will take away all your hard-earned money in a blink of an eye.

You never know how powerful a business card could be for your business. This printed, credit card sized paper is well-enough to display what recognition your business holds in the market and can lead you to acquire many more new business contacts. A business card holds your company’s details, like name, contact number, your brand’s logo, and if it has a personalized touch, then your name and contact number as well. Now the critical thing to understand is that your business card should be appealing, and finely designed.According to a leading ‘design-man’ – Mr. Vishal Pandya from Ahmedabad, India - it does not matter if you are a freelancer, a startup founder, or an experienced business person, you should pay special attention to the design components before even thinking about your business card. Vishal is an experienced graphic and website designer and suggests two crucial design components that are best for your business card:Brand logoBrand color schemeHe adds that logos and color schemes are the two most important visual choices for branding. With the business card, you can show what type of business or brand you are and what do you want to say to your potential customers using the design features. He also suggests some of the important points that are helpful to create a unique business card.Important points to create a unique business card designShape and size of the business cardLogo and other visual elements or graphicsThe only necessary text should be includedTypographySpecial FinishingExpert’s AdviceThe design should be clean and less colorful, as it reflects your company’s professional identity. It should not be a greeting type of card with less stylish and funky font styles. Vibrant colors should be used to reflect clear typography that looks much fair in actual paper printing. 
You never know how powerful a business card could be for your business. This printed, credit card sized paper is well-enough to display what recognition your business holds in the market and can lead you to acquire many more new business contacts. A business card holds your company’s details, like name, contact number, your brand’s logo, and if it has a personalized touch, then your name and contact number as well. Now the critical thing to understand is that your business card should be appealing, and finely designed.According to a leading ‘design-man’ – Mr. Vishal Pandya from Ahmedabad, India - it does not matter if you are a freelancer, a startup founder, or an experienced business person, you should pay special attention to the design components before even thinking about your business card. Vishal is an experienced graphic and website designer and suggests two crucial design components that are best for your business card:Brand logoBrand color schemeHe adds that logos and color schemes are the two most important visual choices for branding. With the business card, you can show what type of business or brand you are and what do you want to say to your potential customers using the design features. He also suggests some of the important points that are helpful to create a unique business card.Important points to create a unique business card designShape and size of the business cardLogo and other visual elements or graphicsThe only necessary text should be includedTypographySpecial FinishingExpert’s AdviceThe design should be clean and less colorful, as it reflects your company’s professional identity. It should not be a greeting type of card with less stylish and funky font styles. Vibrant colors should be used to reflect clear typography that looks much fair in actual paper printing. 

You never know how powerful a business card could be for your business. This printed, credit card sized paper is well-enough to display what recognition your business holds in the market and can lead you to acquire many more new business contacts. 

A business card holds your company’s details, like name, contact number, your brand’s logo, and if it has a personalized touch, then your name and contact number as well. 

Now the critical thing to understand is that your business card should be appealing, and finely designed.

According to a leading ‘design-man’Mr. Vishal Pandya from Ahmedabad, India - it does not matter if you are a freelancer, a startup founder, or an experienced business person, you should pay special attention to the design components before even thinking about your business card. Vishal is an experienced graphic and website designer and suggests two crucial design components that are best for your business card:

  • Brand logo
  • Brand color scheme

He adds that logos and color schemes are the two most important visual choices for branding. With the business card, you can show what type of business or brand you are and what do you want to say to your potential customers using the design features. He also suggests some of the important points that are helpful to create a unique business card.

Important points to create a unique business card design

  • Shape and size of the business card
  • Logo and other visual elements or graphics
  • The only necessary text should be included
  • Typography
  • Special Finishing

Expert’s Advice

The design should be clean and less colorful, as it reflects your company’s professional identity. It should not be a greeting type of card with less stylish and funky font styles. 

Vibrant colors should be used to reflect clear typography that looks much fair in actual paper printing. 

We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. Top 3 ways to grow business in the post-pandemic marketIf you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.We’ve segmented this into three sections:PAID ADSORGANIC MARKETINGMARKETING STRATEGIESEach one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business. #1 Paid AdsPaid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.Paid Search AdsThe number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?Here’s what happens around 3.8 million times per minute:A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.To even get to the organic results, people have to scroll down the whole page!Paid Display AdsDisplay ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.Paid Social Media AdsOne big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms. Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.Here are the top-level options for targeting with Facebook & Instagram ads:Location: Geographic location of where audiences live based on country, state, city, zip code and even phone numberDemographics: Age, gender, relationship, education, job title and moreLookalike: Audiences based on similar fans, clients and website visitorsBehaviors: Audiences based on previous actions, likes, clicks, and devices usedInterests: Based on interest categories, hobbies, liked Facebook pagesWebsite Custom Audiences: Audiences based on bounced traffic from your website and landing pagesMix combinations of these targeting options to find out your optimal reach.Mix combinations of these targeting options to find out your optimal reach.RetargetingSo far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:They’re creating urgency to buy in their copywriting “the clock is ticking….”They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.They give free shipping. Consumers love this. You can mark up your prices to cover this cost.We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow The Best SEO Company In India For Your Business022-4939-3939#2 Organic MarketingIf you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.Content MarketingYour company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.Content marketing can be done by:Creating blog posts on your company blog or guest posting on other blogs.Creating social media posts (not ads) and posting across all your social channels.Using content distribution platforms like Medium, Quu, and many others.Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.Backlinks (Link Building)Backlinks help you increase your search engine rankings by having other websites link back to yours.These links can appear in places like websites, blog posts, landing pages etc.Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.SEO (Search Engine Optimization)SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.#2 Digital StrategiesSuccess in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:A clear brand strategyA website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.Brand StrategyHaving a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.Your Website or Ecommerce StoreDo you have an up to date, fast loading website?In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.Wrapping It All UpDigital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:Don’t wing it.Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.
We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. Top 3 ways to grow business in the post-pandemic marketIf you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.We’ve segmented this into three sections:PAID ADSORGANIC MARKETINGMARKETING STRATEGIESEach one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business. #1 Paid AdsPaid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.Paid Search AdsThe number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?Here’s what happens around 3.8 million times per minute:A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.To even get to the organic results, people have to scroll down the whole page!Paid Display AdsDisplay ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.Paid Social Media AdsOne big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms. Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.Here are the top-level options for targeting with Facebook & Instagram ads:Location: Geographic location of where audiences live based on country, state, city, zip code and even phone numberDemographics: Age, gender, relationship, education, job title and moreLookalike: Audiences based on similar fans, clients and website visitorsBehaviors: Audiences based on previous actions, likes, clicks, and devices usedInterests: Based on interest categories, hobbies, liked Facebook pagesWebsite Custom Audiences: Audiences based on bounced traffic from your website and landing pagesMix combinations of these targeting options to find out your optimal reach.Mix combinations of these targeting options to find out your optimal reach.RetargetingSo far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:They’re creating urgency to buy in their copywriting “the clock is ticking….”They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.They give free shipping. Consumers love this. You can mark up your prices to cover this cost.We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow The Best SEO Company In India For Your Business022-4939-3939#2 Organic MarketingIf you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.Content MarketingYour company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.Content marketing can be done by:Creating blog posts on your company blog or guest posting on other blogs.Creating social media posts (not ads) and posting across all your social channels.Using content distribution platforms like Medium, Quu, and many others.Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.Backlinks (Link Building)Backlinks help you increase your search engine rankings by having other websites link back to yours.These links can appear in places like websites, blog posts, landing pages etc.Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.SEO (Search Engine Optimization)SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.#2 Digital StrategiesSuccess in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:A clear brand strategyA website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.Brand StrategyHaving a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.Your Website or Ecommerce StoreDo you have an up to date, fast loading website?In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.Wrapping It All UpDigital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:Don’t wing it.Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.

We’ve put together this list of the most impactful digital marketing strategies that your company can adapt to grow your brand, conversions & revenue. 

Top 3 ways to grow business in the post-pandemic market

If you’re in engaging with your audience online, guess what? You’re in digital marketing. If you’re new to the digital economy, you can use digital marketing to reach your target audience, have conversations with them, get more sales, and scale to a level of profitability you would likely never achieve otherwise.

The world is going through a tough time; many established businesses are struggling to survive. The epidemic caused more damage to local companies and startups. In this article, We’ve put together some of the most impactful digital marketing methods to help you grow your business in the post-pandemic market.

The term “digital marketing” covers so many things these days. It’s tough to know how to use your budget and get the return your business needs.

Consider this as a sample of the blueprint for the different ways you can grow your business online, reach more customers around the world, and ultimately expand the potential of your business.

We’ve segmented this into three sections:

  1. PAID ADS
  2. ORGANIC MARKETING
  3. MARKETING STRATEGIES

Each one has its upsides and downsides. It’s your responsibility (or your agency team) to decide which will have the highest impact on your business.

 

#1 Paid Ads

Paid ads can target audiences that are actively searching for your solutions, or you can use them to bring more people aware of your brand. Companies pay to get their ads in front of their audiences on platforms like Google, Facebook, Instagram, Linkedin, even Twitter, and Pinterest offers advanced ad targeting.

For example, you can pay Google every time someone in your target audience clicks on your ad. This is where the term “pay per click, or PPC” comes from.

You can set your paid ads to achieve many different objectives, like purchase conversions, brand awareness, engagement, app installs, etc. There are different payment models for each of these, such as pay-per-impression, pay-per-install, etc. Most marketing channels offer either paid search ads or paid display ads, or both.

Paid Search Ads

The number one Search ad platform in the world is the Google Search Network. Just think about it for a second. How many times do you search on Google for some type of solution, service, or product?

Here’s what happens around 3.8 million times per minute:

  • A person searches for a solution, product, or service online because they are either ready to buy or will be soon. They are considered “high intent.” They will search and find a website, and if you can solve their problem, they are highly likely to convert now, or soon.
  • Paid ads appear at the top, above organic search results. People are far more likely to click the first link that meets their needs. Everyone wants instant gratification, so they go immediately to the site that makes the most sense.
  • To even get to the organic results, people have to scroll down the whole page!

Paid Display Ads

Display ads are what you see on many websites; this is part of the Google Display Network. Other major platforms like Facebook, Instagram, & Pinterest have their display ad systems. These types of ads have proven to be effective for businesses trying to reach the right audience.

Display ads show up as a mix of images, text, and/or video. The Google Display Network (GDN) is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories, from large, well-known sites to niche sites and audiences.

Stated simply, the GDN will place your display ads alongside related content and in front of audiences across thousands of sites.

Paid search and display ads are just two stars in the galaxy of digital marketing. Once someone clicks through your ad, they need to be brought to a landing page built for a conversion action.

The conversion type depends on your business, it could be something like making a purchase, sharing contact information, or signing up for an email newsletter. Getting a website visitor to take an action is called Conversion Rate Optimization. Making sure your visitors have a frictionless, enjoyable experience on your website will help your paid ads generate actual revenue/leads/profit.

Paid Social Media Ads

One big difference between Google search or display ads, and paid social media ads is – you can engage users with paid social media ads. Advertising platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter – all have their own systems for businesses who want to run ads to their users.

For example, you can target people on social media who visited your website, people who have purchased from you before, followed your social page, watched another video ad of yours on Facebook, or commented on your Instagram post.

You can also target people based on demographics, online behavior, and even their interests! Facebook & Instagram have the world’s most advanced ad targeting platform. That’s why 93% of advertisers run ads on these platforms.

 

Paid social media ads are so effective at driving sales, if you know the right strategies because the targeting options are so detailed, you can show your ad to extremely specific audience segments. On Facebook & Instagram, you can deliver extremely relevant ads to people at every stage of your marketing funnel to move them closer to converting.

Once you have defined your target audience, you can target them with your ads using a wide variety of strategies & tactics on Facebook & Instagram.

Here are the top-level options for targeting with Facebook & Instagram ads:

  • Location: Geographic location of where audiences live based on country, state, city, zip code and even phone number
  • Demographics: Age, gender, relationship, education, job title and more
  • Lookalike: Audiences based on similar fans, clients and website visitors
  • Behaviors: Audiences based on previous actions, likes, clicks, and devices used
  • Interests: Based on interest categories, hobbies, liked Facebook pages
  • Website Custom Audiences: Audiences based on bounced traffic from your website and landing pages
    Mix combinations of these targeting options to find out your optimal reach.

Mix combinations of these targeting options to find out your optimal reach.

Retargeting

So far, we’ve learned about the “why” and “where” of paid ads, now let’s talk tactics. On average, retargeting ads are 76% more likely to be clicked on than cold ads (the first ad people see from you). Retargeting (or sometimes referred to as remarketing) gives you more opportunities to run your ads to people who have engaged with you online.

Since these people have already shown interest in what you offer, they’re a lot more likely to return and convert than “cold” leads because we already have some kind of relationship with them.

In the below retargeting ad, we see J.Crew using some great best practices for retargeting ads:

  • They’re creating urgency to buy in their copywriting “the clock is ticking….”
  • They’re offering a discount, which they didn’t do in their initial ad. Typically, you don’t want to give away discounts with cold audience ads, because people will get too used to you giving discounts, plus it becomes harder to incentivize them with your retargeting.
  • They give free shipping. Consumers love this. You can mark up your prices to cover this cost.

We’ve driven over 7,386,129 leads for clients. Discover how we can help your business grow

 

The Best SEO Company In India For Your Business

022-4939-3939

#2 Organic Marketing

If you aren’t ready to invest your budget into paid ads, don’t worry, you can still make an impact with organic methods. Though it’s a more long-term approach to building your online presence.

The way to do this is through Search Engine Optimization (SEO) and content creation/publishing. With this method, you have to produce valuable, relevant content over an extended period of time and find ways to distribute it so as many people as possible in your see it. Essentially, you will need to think of yourself as a media company. You don’t want to be the commercials between the TV show, you want to be the show.

We can help you with these methods to grow your business. After all, we do it for ourselves too, and it pays off. Paid ads and organic methods aren’t mutually exclusive. If you really want to grow, create a comprehensive strategy that includes paid ads and organic methods.

Content Marketing

Your company’s content can be published on multiple channels, but it will have to be adapted for each channel. For example, Twitter allows a limited amount of text, Youtube is all about video, and Facebook can be a mix of both. Content marketing is a powerful way to engage your audience, build your brand, and establish yourself as an authority in your industry.

Content marketing can be done by:

  • Creating blog posts on your company blog or guest posting on other blogs.
  • Creating social media posts (not ads) and posting across all your social channels.
  • Using content distribution platforms like Medium, Quu, and many others.

Remember, this is a long-term game. You likely won’t see results immediately, but over time, consistency and valuable content will propel your brand to the top.

Backlinks (Link Building)

Backlinks help you increase your search engine rankings by having other websites link back to yours.
These links can appear in places like websites, blog posts, landing pages etc.
Backlinks can require a lot of strategy, effort, and time. You’ll need to reach out to website owners and make deals to connect your site to theirs.
The higher traffic and authority the other person’s website has, the better quality the backlinks will be, which leads to higher quality traffic for you.

SEO (Search Engine Optimization)

SEO includes the two elements above, but it goes much further. SEO also considers your website page speed, your site’s backend code, along with other A.I and algorithms that the likes of Google use to rank websites. SEO is a very broad term that aims to improve your website’s visibility on Search Engine Results Pages (SERPs).

While it will take time to set up and establish growth with SEO, it can be bring you impressive ROI in the long-run. Look at it like a low-cost investment in the future of your business.

#2 Digital Strategies

Success in the digital economy doesn’t just come from having a website, some paid ads, and a bit of content on your social channels. Your entire marketing operation needs to have a clear, distinctive purpose. This includes things like:

  1. A clear brand strategy
  2. A website set up in a way that is easy for your audience to understand problems you can solve for them, and even easier for them to contact or purchase from you.
  3. If you’re selling products, it is vital to set up your e-commerce site in a way that is maximized to drive purchase conversions, as well as having products that will keep your customers coming back for more.

Brand Strategy

Having a logo and a website does not mean you have a brand strategy. Here are some of the items you need to consider when crafting your brand strategy:

  • Competitor Research & Analysis – to understand what your best-performing competitors or brands with similar audiences to you are doing in terms of their online marketing. Understand what type of content is working for them, what channels are working for them. When you analyze their strengths and weaknesses, you can avoid their mistakes and put your own unique spin on their strengths.
  • Channel Analysis – you need to understand what online channels to use, what are the content requirements for each channel (dimensions of visual posts etc), and most importantly, only invest in the channels where your audience’s attention is.
  • Brand Tone & Voice – this is where you establish the voice & tone of your brand, so you can be consistent across your online presence. Does your brand express itself as fun & playful like the Lego brand, or authoritative and serious like most banks?
  • Moodboards enable you to focus on your brand design process. Before launching into the design of any content or any brand assets, you need to have clearly defined color palettes, typography, photo & illustration styles. Your design team needs to know the types of textures, shapes, graphic styles to use across all of your online presence. This gives you a consistent, professional baseline to use in all your online marketing, and gives your audience a clear understanding of who you are. If you don’t have this, your brand won’t be memorable to your audience.
  • Content Production Plan – you need to have a plan for how you create content, whether it’s for your blog, your social channels, or your paid ads. This will bring you clarity on why it is being created, how it’s being created, and when/where it’s being published.
  • Goals/KPIs – as with any endeavor, you need to set specific goals for your brand, for your content, for your ads. If you don’t know where you’re going, then you’ll be left guessing, wasting time, energy, and eventually just frustrating everyone on your team, and your audiences.
  • Target Audience – you need to define specific audiences, the people you serve, so that you can share this across your company. They must be based on demographics & psychographics, so everyone on your team knows who they’re serving, and how to create experiences and content that match what your audiences love.
  • Personas – if you have different audiences, you need to create individual personas under each audience. This enables you to do further research into the behaviour, interests, and preferences of your audience personas, so you can craft contextual ads and content that resonates with their values, and drives more conversions.
  • Content Pillars – based on each persona’s interests, you can define the content pillars you’ll use. This removes the guesswork out of what type of content to create for things like promotions, lifestyle content, educational content, product descriptions, testimonials, and directs you where to put each content at each step of your marketing funnel.

Your Website or Ecommerce Store

Do you have an up to date, fast loading website?

In this day and age, there’s no need for us to explain why having a professional website is so vital. The most important thing, besides having a great website, is to ensure your website is optimized to convert visitors into leads, and leads into customers. This is called Conversion Rate Optimization (CRO).

In its simplest form, conversion rate optimization is the process of increasing the number of website visitors who convert. Here are our top 4 tips to optimize your website for conversions:

  1. Survey Your Audience: Ask your audience to complete surveys or polls. Keep the questions brief so you get more responses. Avoid boring questions. You’re looking for insights into your target customers’ specific wants and needs about your website & your offerings.
  2. Analyze data: Track everything. You can use conversion rate optimization tools like Google Analytics, Facebook Pixel, and Hotjar to understand how people are using your site. Use the data to inform decisions about updates to your website and your offerings.
  3. A/B Testing: A/B test everything you can. This is how you incrementally improve your business online. It is the process of comparing two versions of a web page, an advertisement, or any other marketing asset with just one variation between the two, to see which works better. Test your ads or website headlines, the copy of your blogs, the hero images on your website, CTA text, CTA button color, font size, font color. All of this adds up to impact your success online, positively or negatively.
  4. Make It Easy To Become a Customer: Remove any elements from your site that causes any friction to become a customer. For example, if you don’t need a video on a webpage, or extra step or question in your contact form, delete it. Always be thinking “how can I make this easier and more enjoyable for people”.

Wrapping It All Up

Digital marketing has evolved so much and continues to evolve every day. So much so, that what worked a week ago, might not work for you today. Staying on top of it all is a job that no person can do alone. It takes a focused, skilled team with proven systems to make it in this highly competitive, ever-changing environment. If you choose any or all of the above strategies to help your company succeed, we have just one request:
Don’t wing it.

Don’t waste your time, your effort, and your money on marketing if you don’t have proven people and proven processes to get you where you want to go. Also, it’s important to know that not all of the elements we shared above will work for you. You need to do the work to understand what the highest impact channel will be for your business, and then focus there. Once you achieve success on that channel, then use the profit from that channel to experiment with other channels. This way you save your capital, minimize risk and increase your chances for success.

If you liked what you read here, and need help setting your business up for success online, we’d be delighted to chat with you and see if we’re a good fit for your goals.

In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community. First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information. BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity. Some important reasons why BI is important: Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business. Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value. Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way. Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs. Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI. Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization. Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis. A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors. For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.
In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community. First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information. BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity. Some important reasons why BI is important: Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business. Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value. Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way. Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs. Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI. Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization. Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis. A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors. For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.

In today’s world, intelligence is essential for gaining the information needed to make key decisions. The world has a need for intelligence, and business intelligence serves much the same function in each and every community.

First, let us know what is Business Intelligence (BI)? Business intelligence (BI) is a technology-based process, in which the data is analyzed and presented in actionable information format to help executives, managers, and other corporate end-users make informed business decisions. It is composed of different strategies and technologies used by enterprises for the data analysis of business information.

BI has become so important and popular because of its integrated system. We can improve efficiency within our organization which as a result increases productivity.

Some important reasons why BI is important:

  • Turning raw data into useful data: Raw data doesn’t tell us what to do in business all on its own. BI systems allow for a comprehensive analysis of data to identify important trends, which can be used further to modify and understand the interconnections between different functions in business.
  • Increase in efficiency: As we get a greater insight into the data recorded and analyzed by BI, we also expect an increase in the efficiency of the business, products, and services offered. As there is an increment in the efficiency of our business, products, and services, chances of getting attracted to more leads increase which uplift our market value.
  • Improves visibility of business components OR Manage & Reduce Risk: With the help of BI, we can easily identify the core business components and see whether they are in need of improvement. It enables us to get access to detailed insights and analytics about the business. Hence, with all of these, we can identify risks and set the elements back. By this, it becomes easy for the management to effectively manage and eliminate these risks. Identifying risks can help the business grow in a better and pre-planned way.
  • Understanding of consumer behavior: BI analysis allows us to track consumption patterns at global, regional, and local levels to better understand current trends. This, in turn, allows us to develop, deliver and serve according to the current market needs.
  • Better ROI: By various BI analysis tools, we can understand our resources allocated to us and achieve the stated goal as per the target. The more businesses get an insight into the workings, trends, and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers. BI helps more in an effective way which in turn directly affects the growth in revenue generation. So it's said that BI brings a better ROI.
  • Improvement in Marketing and Sales Intelligence: To achieve the target of increment in sales, BI helps us to understand the track of data about our clients and customers. By this, we can know how they interact with our organization at a deeper level. In this way, we can identify consumer issues and better opportunities for both - the client and the organization.
  • Improves productivity: The process of analyzing and interpreting data is done faster and efficiently with the help of BI. It gives us the power to understand business data and generate reports as per the analysis.
  • A step ahead from the competition: BI keeps us updated on the current market trends along with being an important contributor in the decision-making process. BI ensures that you stay on top and ahead of your competitors.

For years, firms have relied on basic desktop programs to keep track of their data with basic spreadsheets, but now dedicated BI platforms and BI service giving companies are affordable and many times powerful for analyzing and understanding business data.

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BusinessCo
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+613 8555 3333
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