We’re an award-winning marketing consulting firm with a holistic approach. We’ve developed The Holistic Marketing System to help start-ups and female-led companies integrate an intentional and sustainable marketing framework which saves time, energy, and money to...
We’re an award-winning marketing consulting firm with a holistic approach. We’ve developed The Holistic Marketing System to help start-ups and female-led companies integrate an intentional and sustainable marketing framework which saves time, energy, and money to be seen and heard in the digital space.
To be seen and heard in the digital space requires understanding how brand values and business objectives translate into a marketing strategy. It isn’t about polluting the internet with more noise. It’s about taking a step back to look at the 10,000 foot view and thinking more broadly about how marketing will have an impact on the business and its customers. We consider our clients to be mindful or “conscious leaders,” often like their customers.
Holistic marketing is about creating a proactive marketing strategy instead of creating a series of reactionary marketing activities. In our experience, the companies that develop an integrated marketing system are the most successful in the long-term.
Build and establish an online presence for V.Vineyards, a new Sonoma winery. Chipperfield Media was retained to write copy for the website and to establish social media channels to generate buzz around the winery launch.
Chipperfield Media worked closely alongside the winery owners to build a powerful brand story that aimed to showcase meticulously crafted, single vineyard wines. Discovery interviews were conducted to gather detailed information on the Sonoma property and the wines. Chipperfield Media then created copy for a five page website showcasing the brand story through thoughtful and powerful storytelling. Next, Chipperfield Media built consistent, on-brand social media profiles on Facebook, Twitter and Instagram before developing post strategy to generate brand awareness.
Chipperfield Media produced copy for a 5 page website and launched social media properties on Facebook, Instagram and Twitter. Facebook content reached 41K potential customers within two months leading to over 200 website clicks.