Please introduce your company and give a brief about your role within the company?
The Coltfox Agency is a creative integrated marketing agency located in Bangalore, Karnataka, India. We specialize in applying left-brained logic to right-brained creativity in everything we do. Our strategic passion for enhancing and expressing creativity with a business focus leads not only to cut-through communications but more importantly, brand differentiation. And we love to do it. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. We are ISO 9001:2015 & Google certified Agency. LEAD YOUR NEEDS. We explore and build experiences that transport brands to a new place. We specialize in strategic thinking, marketing, branding, interactive solutions, and visual communication across a whole spectrum of media.
I founded Livepedia almost 3 years ago with Mr. Satvik Mahajan. We recently rebranded Livepedia to Coltfox. I am the creative director, which means I'm responsible for both the strategic thinking and detailed execution behind our work. After working for a bit in Bangalore and other parts of India, I ended up here in Bangalore and decided to call this place home. I was never formally trained as a creative director and have always learned by doing whether I succeeded or failed. I'm still learning every day, and that's what keeps me going.
What was the idea behind starting this organization?
We, as a creative marketing agency wanted to be those online marketing Guardians who are positively restless and enjoy working by mutually helping people and companies reach their online marketing goals.
We started with no investment, no table, no chairs but a phone and got our very first client the next day. Starting with little investment may have made getting off the ground a bit harder, but it only made us stronger. We never forget the leap of faith a client has to make when appointing us as their brand custodians and believe we have a responsibility to ensure that we deliver success for our clients.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We are a creative marketing agency delivering integrated marketing communication services to help your business achieve its absolute brand potential. Our expert team of design, development, digital, strategy, and production specialist work to create, restore, and evolve brand identity. We collaborate with business houses who aspire to unlock the unique value of their brand. Our approach ensures high-quality turnout for every brief and success in every partnership we undertake.
DESIGN & MARKETING IS OUR BUSINESS PHILOSOPHY.
We think about design& marketing in a unique way. It is a way of looking at the world and how we can improve it. Regardless of the medium, we consider everything we do to be designed. Our design& marketing approach is centered on the relationship between the end user and the brand. We go beyond the norm by clearly defining the over-arching brand promise and reverse design to achieve their marketing goal.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
As a creative marketing agency, we provide 360-degree services from website designing, content writing, digital marketing, to web/mobile application development. All these essential services are covered under one umbrella. We believe in brands. In their power. Their value. Their increasingly important place in consumer’s lives. A brand is the single most important asset any company has. We aspire to create attention-grabbing messages, visually, and verbally across multiple platforms. A message that makes a promise consistent and true to the brand’s image and identifies with every audience that the brand has.
Coltfox is a creative marketing agency. We create intelligent, living systems for people to experience their usability and effectiveness. Our founding principle was based on a simple idea "do good work, and everything else happens." I think this is what sets us apart from other agencies, as we haven't wavered from that belief since we started. We are constantly striving to do better work, and in that process, it has allowed us to grow.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
• Fashion & Lifestyle
• IT & ITES
• Real Estate
Mention the parameters which are most important for you in developing an app design.
Technology is constantly evolving. At Coltfox, we believe strongly that we need to combine strategy, design, development, and technology to create innovative work. I think technology can positively impact design, though. For example, a few years ago, Flash was all the rage as a technology, and today it's pretty much dead. HTML5 has risen to replace it, and that has impacted how we design today based on what it can and can't do. The rise of tablets and smartphones has undoubtedly played a role in this as well as a driving factor for this evolution. This drives design in the way we need to think about these different platforms as a system, and at the same time, it requires us to think about the context in which these devices will be used. Design can differentiate a pleasant experience from a bad one even if the technology is the same. Since everything is connected, the key is to think about how they can best work together to deliver an engaging experience.
What key aspects do you keep in mind while developing an app design in order to enhance its usability?
The success of an app depends mainly on the capacity of the developer or the team involved in its development. When you choose us, your app ideas instantly become a possibility. Coltfox will help you to implement your ideas and provide valuable suggestions. There are tremendous benefits attached to hiring us for your app development project, some of which include standing out from the competition, getting the right user experience, and getting a better return on investment.
There are a lot of app development companies spread around offering their services, but to find the best partner, you would need to do some homework. Below are eight essential considerations that would help you arrive at the best choice;
2. App development process.
3. Design and user experience.
4. Coding standards.
5. Customer reference and past work.
6. App testing.
7. Data security.
8. Third-party software integration.
What are the key parameters to be considered before selecting the right framework for an app design?
The powerful capabilities of today’s mobile devices provide fertile ground for countless exciting applications. Although the demand is highest for consumer apps, new business applications are also emerging constantly to allow employees and partners to work more productively. For any enterprise that wants to engage, inform, and assist its customers or employees, mobile applications create opportunities that are impossible to ignore.
While many companies would love to reach a mobile audience, they’re often uncertain about how to proceed in this incredibly dynamic environment. This paper addresses the most critical decision they’ll have to make: the development architecture that provides the foundation for a mobile application. Do you choose native development, a cross-mobile platform, or a mobile web solution? Each approach has its strengths, weaknesses, and appropriate use cases—how do you sort through the different parameters to make the right choice? There’s also a variety of development frameworks and tools for each approach. How do you choose the right one?
As the paper guides you through these critical issues, it draws upon Coltfox’s experience helping companies succeed in the rapidly evolving mobile landscape. It examines the requirements you need to consider, the key characteristics of each approach, and what factors go into making a decision. The paper also discusses some real-life examples that put the concepts described here into practice.
Which framework do you suggest your clients to go for when they approach you with an idea? Why? Android or iOS — Which Framework is best to use to build your app design? What are your recommendations?
While many technology options are available for mobile applications development, it’s possible to simplify the whole process. Mobile applications can be developed in three fundamental ways:
Build the application in its native code to run on a specific device and operating system. The app is downloaded from an app store and resides on the device.
Build the application once using a cross-platform framework and run it on multiple mobile platforms (after fine-tuning for each platform). It’s also downloaded from an app store and resides on the device.
MOBILE WEB APPS
Build the application to run over the internet from a central server, from where any device can access it with the help of a web browser.
Due to differences in the underlying technology, each approach has inherent advantages and drawbacks, development frameworks, and appropriate use cases. Careful analysis is required to ensure that an application is built using the right technology for the functionality required.
NATIVE DEVELOPMENT: THE BEST EXPERIENCE, BUT AT HIGHER COST
Despite the maturing of other approaches, applications developed in a device’s native code continue to provide the richest, most compelling user experience. Native apps are optimized for the operating environment they run on, and can fully leverage device hardware (GPS, camera, graphics) as well as software (calendar, contacts, file system, etc.). Another key advantage is the ability to run offline since the application remains installed on the device after the first download. Data transfers can resume (and re-sync with back- end apps) when the connection is restored.
Access to some device features may require an app to be written in the native environment. While apps built using multi-platform frameworks or web apps can access some device features, native apps inherently provide full access and performance. This is particularly true on the latest versions of a device equipped with new technology that only native apps can support.
What are the key factors that you consider before deciding the cost of a mobile app design?
Here are some final thoughts on choosing the right architecture for your mobile application: If cost is not a constraint, native apps provide the best features and performance.
• “Develop once and run anywhere” is an important concept, but there are different approaches for achieving it. A mobile web app provides almost universal coverage for a relatively modest development effort. Cross-platform frameworks can provide a richer experience while reaching the most strategically important mobile devices.
• If the requirement is to build iOS and Android apps while providing the best user experience, Coltfox recommends native apps. When development is limited to these two platforms, there may not be a cost advantage in using a cross-platform framework. If the requirement is to build for all platforms including BlackBerry and Windows Mobile, cross-platform development can provide cost benefits, although at the expense of usability.
• Native apps and web apps are not mutually exclusive; they can complement each other to help an organization engage its mobile customers and employees. For example, in retail, native apps provide current customers with the best possible experience while mobile web apps ensure visibility in web searches for new customers. while reaching the most strategically important mobile devices.
• Native and web apps will coexist for the foreseeable future. As HTML5 matures, mobile web apps will continue to take on richer, more native-like capabilities. For many apps, the economy is of software development will increasingly favor HTML5 and related tools. However, native apps will remain the choice for engaging users with the richest experiences and the latest device functionality (at least for the next few years).
• Will there be much further consolidation? Probably not, at least for the next few years. Customer loyalties, fierce competition, unique technologies and lack of standards mean that multiple platform architectures and the need to develop for them will remain a fact of life for the foreseeable future.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Coltfox’s innovative thinking and industry knowledge make us a trusted resource for many of the world’s most dynamic and fastest-growing companies. We can help you identify a mobile strategy that best fits your requirements, and we have the skill sets and experience to bring it to life.
Our approach combines technical resources, design talent, and understanding of your business to deliver mobile solutions that are not just compelling but also extremely cost-effective. Whether your goal is a rich, memorable consumer app or an application that improves the productivity of thousands of employees, we are here to help with a flexible payment structure depending on your project timeline and requirement.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Yes, we consider working with clients with the basic idea upon what they are looking for, with a minimum budget to design & develop. We send across the framework plan to our clients keeping their budget in mind.
What is the price range (min and max) of the projects that you catered to in 2018?
The cost to build and manage a mobile application will vary widely depending on the development architecture. Mobile web apps are the most affordable since the same app can run on any device with a web browser (even if it may look slightly “clunky”). They are also the least expensive to maintain.
Building native apps on multiple platforms cost typically the most, with each new platform adding 75-150% of the cost to develop for the first platform. In contrast, cross-platform and mobile web development add only about 20-25% of the original price. Native apps that run on multiple platforms also add significantly to support and maintenance costs, as different skill sets are required on various platforms. Of course, the benefits of a compelling native application (customer loyalty, increased sales, etc.) may make the higher development and maintenance costs a desirable investment!
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We’ve got excellent support from the management. And it’s a good place to get more visibility and work. We highly recommend GoodFirms for good.