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Conklin Media helps other companies grow...period. Typically, this is achieved via the application of Conklin's trademarked approach known as ProfitPaths®.
ProfitPaths® generate independent revenue streams from existing products and/or services through the creation of tools and content assets that are developed for and marketed directly to a very specific buyer/avatar.
More specifically, this approach hyper-focuses on a specific buyer (a.k.a. avatar) and then designs all marketing activities around him/her. These "activities" include the creation of multiple assets in a variety of forms (e.g. whitepapers, videos, infographics, tools, etc.), and these are then distributed via a variety of channels including cold email, paid search platforms, paid social media, SEO, etc.
Avatar specific Assets + Serendipitous Marketing = ROI
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BeneFinder is a health and life insurance general agency, serving individuals, families and businesses. We created the website, landing page and whitepaper to get the company more leads.
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FANUC America Corporation is the industry leader in robotics, CNC systems and factory automation solutions in the Americas. We created a multiple assets to get more leads on automation related fields.
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We designed and developed Nelson Coleman's microsites to promote their products and services, as well as their digital marketing strategy to boost sales and engagement with their product.
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Real (300%) YOY Business Growth From SEO Link Building
For those wondering if REAL and ORGANIC digital outreach works to increase rankings and then traffic, here is one of our many success stories. Make sure you check out the video testimonial from Paul in the reviews section so you can hear it from his mouth directly. THE SITE NOW RANKS ON THE FIRST PAGE OF GOOGLE FOR 701 KEYWORDS! IT WAS 197 WHEN WE STARTED.
Technical Strategy: Riverwood Cabins wanted to increase it’s search engine traffic. They have an amazing product and great assets, but the site simply wasn’t getting talked about on websites around the web – which is what drives organic search rankings.
Organic Digital PR: We began building relationships with website owners around the web and shared the Riverwood Story. We were able to achieve a consistent stream of new mentions about Riverwood.
PowerPage™ Content: In addition to building links, we also created new pages of content and strategically refreshed content on specific pages. These PowerPages™ resulted in many new ranking keywords.
Challenges & Our Solution
We were challenged with growing the search engine traffic for this amazing brand. The company already had many of the tracking mechanisms in place, so they were able to see clearly the results that came (and continue to come) from our work. We are still working with this client more than a year later, and their rankings, traffic, leads, and revenue continue to increase as a result.
Results From SEO Digital PR
We built relationships with site owners and were able to get Riverwood talked about all over the web.
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Hundreds of Thousands in New Revenue From Ecommerce Redesign
AutoFloorGuard had a site that functioned, but wasn’t SEO friendly and had a rough user experience. Our team was able to capture the business goals that AFG had in place, create a new site, videos, digital assets, and build an extremely profitable paid search, paid social, and paid amazon campaign. The campaign was so successful, in fact, that we had to turn if off for a time becuase there were more orders than the company had product to sell.
Technical Strategy: We met with our client and determined that to meet their goals, we would need a new site structure, some digital assets to generate leads, and paid campaigns on Google, Facebook, and Amazon.
Site Redesign: We started from scratch and built a new infrastructure and site from concept to solution. It was a hands off experience for our client (they wanted it that way). We were able to capture their goals and create a site they loved and, more importantly, converted at more than twice the rate of their previous one.
Paid Campaigns: Our team was able to create profitable paid search, paid social, and paid Amazon campaigns. This resulted in hundreds of thousands of dollars in revenue.
Challenges & Our Solution
We were challenged with growing the search engine exposure for this market leading real estate office. When reviewing the site we discovered many opportunities for growth. Our team put a plan of attack together to repair broken links, modify link flow, edit thousands of meta title and description tags, and properly channel flow to increase search engine authority and conversions. Within a few months, the work had been completed and the results were spectacular, including a 60.2% increase in YOY traffic. The next phases of this project are beginning, as of this writing.
Results From Redesign, Programming, Asset Creation & Paid Traffic Campaigns
The client wanted us to just handle things with a hands off (for them) approach. We delivered.
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1,667% Increase In Keywords & $1.5MM In NEW Revenue in 12 Months
Everything But Stromboli already had a successful company, selling product on Amazon. But, they wanted to create revenue from a site that they controlled. The challenge is creating something that would rank well and beat the “big guys” that were already doing well. WHEN WE STARTED, THIS SITE HAD ZERO RANKINGS AND REVENUE. NOW IT’S A MULTI MILLION DOLLAR PROFIT PATH.
Technical Strategy: When we first sat down with Steve and his team, we discovered that it was going to be a challenge to rank well for generic terms, and we decided to go after the bulk and wholesale markets with a site, SEO, and PPC.
Site Development: We custom coded a bulk system that allowed the team to indicate how much they paid for an item and automatically generate bulk pricing for customers based on quantity. We also coded everything for their store to function.
PPC & SEO Growth: We’ve been focussed on SEO and PPC optimization for more than a year and the site continues to generate more and more profits. There has been much accomplished and there’s much more to go!
Challenges & Our Solution
We had the challenge of bringing a brand new site to a crowded market. But, we knew that by focussing on a ProfitPath™ specifically for the wholesale and bulk industries, that we’d be able to have a higher average order value and do well with SEO.
Results From Our Efforts
We focussed first on PPC so we knew which keywords would convert. We’ve been able to achieve 6,531.8% Return On AdSpend (ROAS) and are lowing our cost per transaction every month.