Convergys

Making Great Experiences Happen

0.00/5 (0 Reviews)
About Convergys
Convergys is the world leader in customer experience outsourcing. We infuse innovation, insights, and operational excellence to make every experience great for your customers and your business.
$50 - $99/hr
10000+
2001
United States, Canada
Convergys
Making Great Experiences Happen
0.00/5 (0 Reviews)
4 Questions
 When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. Exceptional recommendation engineDid you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds.  Persistent shopping cart 56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. Minimize cart abandonment Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. Live chat support through conversational AI botsMake the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. Add reviews and remarks Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.Create urgency/scarcity Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. Final wordsThere are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 
 When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. Exceptional recommendation engineDid you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds.  Persistent shopping cart 56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. Minimize cart abandonment Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. Live chat support through conversational AI botsMake the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. Add reviews and remarks Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.Create urgency/scarcity Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. Final wordsThere are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 

 

When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. 

Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. 

Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. 

Exceptional recommendation engine

Did you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds. 

 Persistent shopping cart 

56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. 

Minimize cart abandonment 

Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. 

Live chat support through conversational AI bots

Make the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. 

Add reviews and remarks 

Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.

Create urgency/scarcity 

Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. 

Final words

There are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 

To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.
To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.

To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. 

Let me take you through this topic from scratch.

What are a Conversion and its types?

In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. 

Depending on the type of conversion it can be categorized as a macro or micro-conversion.

Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversions

  1. Product Purchase
  2. Quote request
  3. Subscription for your service or package.

Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.

  1. Newsletter acceptance
  2. Account registration
  3. Adds to favorites, cart or saves for later

What is a Conversion rate and its optimization?

Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. 

Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. 

Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. 

What are the benefits and methods for CRO?

Benefits:

  1. Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.
  2. Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?

It helps facilitate available resources and put your efforts to get the best from them. 

Methods:

Quantitative Data Analysis Method:

This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:

  • Platforms bringing the traffic
  • Pages where most landing occurs
  • Areas where prospects spend maximum time.
  • Most visited pages
  • About your end-user: demographics, device and browser details, location, etc.
  • Number of lead leaks

Qualitative Data Analysis Method:

It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:

  • Why do people spend a long time on a specific page? What got them hooked?
  • Why did they leave your site? What puts them off?
  • Their searches on the website.

List of tools:

1 Analytical tools:

  • Google Analytics
  • Moz Pro
  • Woopra

2 Survey tools:

  • Survey Monkey
  • Qualaroo
  • Google Forms

3 Usability Testing tools:

  • Crazy Egg
  • Optimizely
  • UserFeel

4 A/B Testing tools

  • Google Content Experiments
  • Optimizely
  • Unbounce

To sum it up: planning, analyzing, optimizing are basics for improving conversions.

The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.What is a good conversion rate?If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.How to improve your website conversion rate?Let’s looks into the most effective ways to improve your website conversion rate.Add a pop-up to your sitePop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. Add testimonials, reviews, and logosYour business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.Use Shorten formsIn case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. Add live chatWhen visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.Try another offerChoosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. Add a countdown timerAccording to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.Final Thoughts Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.
The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.What is a good conversion rate?If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.How to improve your website conversion rate?Let’s looks into the most effective ways to improve your website conversion rate.Add a pop-up to your sitePop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. Add testimonials, reviews, and logosYour business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.Use Shorten formsIn case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. Add live chatWhen visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.Try another offerChoosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. Add a countdown timerAccording to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.Final Thoughts Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.

The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.

What is a good conversion rate?

If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.

How to improve your website conversion rate?

Let’s looks into the most effective ways to improve your website conversion rate.

Add a pop-up to your site

Pop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. 

Add testimonials, reviews, and logos

Your business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.

Use Shorten forms

In case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. 

Add live chat

When visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.

Try another offer

Choosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. 

Add a countdown timer

According to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.

Final Thoughts 

Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.

 Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.Here are some of the best strategies that will help you elevate the conversion rate: Personalization It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.Create Urgency  Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. Minimize cart abandonment According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout. Employ marketing automationOnly 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. Mobile-friendly website With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. All things considered It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate.  
 Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.Here are some of the best strategies that will help you elevate the conversion rate: Personalization It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.Create Urgency  Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. Minimize cart abandonment According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout. Employ marketing automationOnly 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. Mobile-friendly website With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. All things considered It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate.  

 

Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. 

Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.

Here are some of the best strategies that will help you elevate the conversion rate: 

Personalization 

It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.

It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.

Create Urgency 

 

Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. 

Minimize cart abandonment 

According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout

Employ marketing automation

Only 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. 

Mobile-friendly website 

With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. 

All things considered 

It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate. 

 

Loading interface...
Contact information
us
Convergys
201 East Fourth Street , Cincinnati, Ohio 45202
United States
513-723-7000
ca
Convergys
540 Dundas Street West , Belleville, Ontario K8P 1B8
Canada
in
Convergys
Divyashree Towers #55 Bannerghata Main Road , Bengaluru, Karnataka 560 029
India
ph
Convergys
R. Arcenas Street, Arcenas Estates, Banawa Hills, Cebu City, Cebu 6000
Philippines
View more
GoodFirms