Convergys

Making Great Experiences Happen

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About Convergys
Convergys is the world leader in customer experience outsourcing. We infuse innovation, insights, and operational excellence to make every experience great for your customers and your business.
$50 - $99/hr
10000+
2001
United States, Canada
Convergys
Making Great Experiences Happen
0.00/5 (0 Reviews)
14 Questions
 When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. Exceptional recommendation engineDid you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds.  Persistent shopping cart 56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. Minimize cart abandonment Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. Live chat support through conversational AI botsMake the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. Add reviews and remarks Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.Create urgency/scarcity Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. Final wordsThere are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 
 When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. Exceptional recommendation engineDid you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds.  Persistent shopping cart 56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. Minimize cart abandonment Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. Live chat support through conversational AI botsMake the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. Add reviews and remarks Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.Create urgency/scarcity Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. Final wordsThere are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 

 

When we talk about e-commerce, the conversion rate is the percentage of people who visited your online store and completed the purchase. Although on a broader perspective, conversion doesn’t only equate to sales. For an online business, it could be an item added to the wish list or cart, social media shares, signups or registrations, any KPI(key performance indicator) that is fulfilled by a customer. 

Marketers often practice conversion rate optimization (CRO) to enhance the buyers’ experience on their website to meet certain KPIs. The strategies that help attain certain KPIs through landing/category pages or multiple customers’ touchpoints like social media platforms, websites, events, discussion panels etc. As per BigCommerce, the average conversion rate of an e-commerce website is 1-2%. 

Even if you have the best of the website and products – the conversion rate cannot go beyond 2%. And to reach there, you have to make incremental improvements in the customers’ buying journey. 

Exceptional recommendation engine

Did you know that 45% of customers complete the purchase because of personalized recommendations? You are missing out on a momentous opportunity if you’re not keeping a check on the browsing history of your customers. By tracking numerous data points such as – preferences, purchase history, demography, locations etc you will be able to highlight products that are on top of visitors’ minds. 

 Persistent shopping cart 

56% of the visitors add items in the cart and complete the purchase after a week or months. Buyers are recommended to employ persistent shopping carts because it positively influences the buyers’ purchase decision. 

Minimize cart abandonment 

Many buyers abandon the cart when they witness the shipping is not free and the sign-up process has a long-form registration. Online buyers do not like surprises especially the ones related to shipping– so mention the shipping costs clearly with the rate tags. With that, make sure you add a guest checkout feature to fast-forward the check-out process. 

Live chat support through conversational AI bots

Make the buying process seamless by integrating chatbots for the customers. They effectively and conveniently address the multiple doubts and issues regarding the products and services of a company so there’s no scope for drop-offs. 

Add reviews and remarks 

Reviews act as a badge of credibility and build trust in your products. Before purchasing a product, an average customer reads 10 reviews to arrive at a decision. So, it is highly recommended that you use them.

Create urgency/scarcity 

Nothing gets the conversion going like the element of FOMO (Fear of Missing Out). The scarcity and urgency create exclusivity factors that buyers don’t want to miss out on. 

Final words

There are numerous drivers for CRO, however, you need to run A/B testing to find out which one works best for your organisation. 

To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.
To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.

To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. 

Let me take you through this topic from scratch.

What are a Conversion and its types?

In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. 

Depending on the type of conversion it can be categorized as a macro or micro-conversion.

Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversions

  1. Product Purchase
  2. Quote request
  3. Subscription for your service or package.

Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.

  1. Newsletter acceptance
  2. Account registration
  3. Adds to favorites, cart or saves for later

What is a Conversion rate and its optimization?

Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. 

Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. 

Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. 

What are the benefits and methods for CRO?

Benefits:

  1. Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.
  2. Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?

It helps facilitate available resources and put your efforts to get the best from them. 

Methods:

Quantitative Data Analysis Method:

This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:

  • Platforms bringing the traffic
  • Pages where most landing occurs
  • Areas where prospects spend maximum time.
  • Most visited pages
  • About your end-user: demographics, device and browser details, location, etc.
  • Number of lead leaks

Qualitative Data Analysis Method:

It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:

  • Why do people spend a long time on a specific page? What got them hooked?
  • Why did they leave your site? What puts them off?
  • Their searches on the website.

List of tools:

1 Analytical tools:

  • Google Analytics
  • Moz Pro
  • Woopra

2 Survey tools:

  • Survey Monkey
  • Qualaroo
  • Google Forms

3 Usability Testing tools:

  • Crazy Egg
  • Optimizely
  • UserFeel

4 A/B Testing tools

  • Google Content Experiments
  • Optimizely
  • Unbounce

To sum it up: planning, analyzing, optimizing are basics for improving conversions.

 In today's online business world, digital marketing is a very important tool that can potentially bring huge profits to your online business through lead generation and conversion. A lot of your business success depends on the psychology, you need to understand the intricacies of human behaviour and how mental triggers work?Remember reading push notifications regarding a news and then clicking on it? Or ordering a pizza, just because you saw a sponsored post of Pizza Hut and could not resist? It is basically a technique in which businesses create interest and create awareness among potential consumers for their product or service by utilizing their triggers - pleasure, happiness, guilt, motivation, pride or pain. In this process, businesses bank upon a variety of strategies such as social proof, authority, personalized surveys, storytelling, promotions, novelty, marketing campaigns; Make them feel heard and seenThere’s nothing like a content that truly resonates with your target audience and makes them feel heard. For example - many furnishing brands started publishing content around work from home while subtly promoting their products in lockdown. It evoked a common feeling and helped in increasing their sales.Add novelty to your brand messageNobody likes to read copies that are focused on just promoting a product offering. If your brand message is to drive people towards vegan culture, then it will not happen through one post and overnight. For example, Beyond meat has influenced gazillions of people to switch to a sustainable lifestyle by introducing plant-based meat products. Humanize your content, promote diversity and present an idea behind your brand in a new way. Social proofsBe completely transparent to increase your brand loyalty and drive your sales manifold.  Customers want to see results and witness changes that are brought by your products and services. Shopify does it beautifully by clearly mentioning how many entrepreneurs have created websites using its platform and the revenue as well - everything in clear numbers.Build authorityIt makes a lot of sense and difference to a brand if it is being praised and recommended by influential blog/people and media channels. Imagine you build a SaaS tool for websites where users can gather every little detail about their visitors. Such products can add a lot of value in online entrepreneurs and tech blog sites such as the Verge and Mashable. Displaying their testimonials on your website’s homepage can trigger visitors. You can pack these testimonial copies with CTA like Buy now, Try now for free and more. Loss aversion emailsAmazon announces a 2-day EOSS and asks you to wishlist products of your choice. You check out huge offers they are going to roll out and start adding products in your cart without buying. Amazon reads that you are interested in some of the offerings and then starts sending you personalised emails with countdown and timers. Here you can create urgency and see your conversions going up.Over to youApply all these highlighted triggers in your campaigns to see noticeable changes in your sales volume and revenue. 
 In today's online business world, digital marketing is a very important tool that can potentially bring huge profits to your online business through lead generation and conversion. A lot of your business success depends on the psychology, you need to understand the intricacies of human behaviour and how mental triggers work?Remember reading push notifications regarding a news and then clicking on it? Or ordering a pizza, just because you saw a sponsored post of Pizza Hut and could not resist? It is basically a technique in which businesses create interest and create awareness among potential consumers for their product or service by utilizing their triggers - pleasure, happiness, guilt, motivation, pride or pain. In this process, businesses bank upon a variety of strategies such as social proof, authority, personalized surveys, storytelling, promotions, novelty, marketing campaigns; Make them feel heard and seenThere’s nothing like a content that truly resonates with your target audience and makes them feel heard. For example - many furnishing brands started publishing content around work from home while subtly promoting their products in lockdown. It evoked a common feeling and helped in increasing their sales.Add novelty to your brand messageNobody likes to read copies that are focused on just promoting a product offering. If your brand message is to drive people towards vegan culture, then it will not happen through one post and overnight. For example, Beyond meat has influenced gazillions of people to switch to a sustainable lifestyle by introducing plant-based meat products. Humanize your content, promote diversity and present an idea behind your brand in a new way. Social proofsBe completely transparent to increase your brand loyalty and drive your sales manifold.  Customers want to see results and witness changes that are brought by your products and services. Shopify does it beautifully by clearly mentioning how many entrepreneurs have created websites using its platform and the revenue as well - everything in clear numbers.Build authorityIt makes a lot of sense and difference to a brand if it is being praised and recommended by influential blog/people and media channels. Imagine you build a SaaS tool for websites where users can gather every little detail about their visitors. Such products can add a lot of value in online entrepreneurs and tech blog sites such as the Verge and Mashable. Displaying their testimonials on your website’s homepage can trigger visitors. You can pack these testimonial copies with CTA like Buy now, Try now for free and more. Loss aversion emailsAmazon announces a 2-day EOSS and asks you to wishlist products of your choice. You check out huge offers they are going to roll out and start adding products in your cart without buying. Amazon reads that you are interested in some of the offerings and then starts sending you personalised emails with countdown and timers. Here you can create urgency and see your conversions going up.Over to youApply all these highlighted triggers in your campaigns to see noticeable changes in your sales volume and revenue. 

 

In today's online business world, digital marketing is a very important tool that can potentially bring huge profits to your online business through lead generation and conversion. A lot of your business success depends on the psychology, you need to understand the intricacies of human behaviour and how mental triggers work?

Remember reading push notifications regarding a news and then clicking on it? Or ordering a pizza, just because you saw a sponsored post of Pizza Hut and could not resist? It is basically a technique in which businesses create interest and create awareness among potential consumers for their product or service by utilizing their triggers - pleasure, happiness, guilt, motivation, pride or pain. 

In this process, businesses bank upon a variety of strategies such as social proof, authority, personalized surveys, storytelling, promotions, novelty, marketing campaigns; 

Make them feel heard and seen

There’s nothing like a content that truly resonates with your target audience and makes them feel heard. For example - many furnishing brands started publishing content around work from home while subtly promoting their products in lockdown. It evoked a common feeling and helped in increasing their sales.

Add novelty to your brand message

Nobody likes to read copies that are focused on just promoting a product offering. If your brand message is to drive people towards vegan culture, then it will not happen through one post and overnight. For example, Beyond meat has influenced gazillions of people to switch to a sustainable lifestyle by introducing plant-based meat products. Humanize your content, promote diversity and present an idea behind your brand in a new way. 

Social proofs

Be completely transparent to increase your brand loyalty and drive your sales manifold.  Customers want to see results and witness changes that are brought by your products and services. Shopify does it beautifully by clearly mentioning how many entrepreneurs have created websites using its platform and the revenue as well - everything in clear numbers.

Build authority

It makes a lot of sense and difference to a brand if it is being praised and recommended by influential blog/people and media channels. Imagine you build a SaaS tool for websites where users can gather every little detail about their visitors. Such products can add a lot of value in online entrepreneurs and tech blog sites such as the Verge and Mashable. Displaying their testimonials on your website’s homepage can trigger visitors. You can pack these testimonial copies with CTA like Buy now, Try now for free and more. 

Loss aversion emails

Amazon announces a 2-day EOSS and asks you to wishlist products of your choice. You check out huge offers they are going to roll out and start adding products in your cart without buying. Amazon reads that you are interested in some of the offerings and then starts sending you personalised emails with countdown and timers. Here you can create urgency and see your conversions going up.

Over to you

Apply all these highlighted triggers in your campaigns to see noticeable changes in your sales volume and revenue. 

 Converting website visitors into repeated customers need continuous persuasion and efforts in the lead nurturing process. Lead nurturing is the process of developing meaningful lasting relationships with visitors at every stage of their buying journey. The process starts with accumulating as many prospective customers as possible and how do you achieve that? By offering lead magnets! As the name suggests - it is a technique to attract more visitors by incentivizing the on-site offerings. Meaning it is a lead generation approach where marketers and advertisers give visitors something valuable in exchange for their contact information (subscribing to newsletter and promotional emails). Lead magnets generally include digital content, such as a complimentary downloadable PDF checklist, journal, ebook, white paper, video, case studies, resources and more.  If you have an online business then you need to incorporate lead magnets into your website and other online marketing channels. An ideal lead magnet satisfies the following characteristics; Addresses all the problems that your “target audiences” or “personas” have. It should be very specific with promising information that can be quickly consumed. They should be easy-to-access and deliver high-value content to the visitor.Should display your USP and help you position in the minds of potential customers. For example - Backlinko and Hubspot keep displaying a pop-up mainly their eBooks and check-list for digital marketers and advertisers to gather their personal details. Here are the following reasons why they convert so well; They provide a valid reason for subscription: They offer a fair reason for subscribing to your email list. Unlike with a pitch such as "register for a weekly newsletter", with a lead magnet, your subscribers know what they will get in return for the sign-up. This way, you will have access to the qualified set of prospects. They are highly-targeted: It employs separate lead magnets for various sales funnel stages. Instead of giving the very same standard "subscribe to my email list" pop-up on each page, you can give rewards that are relevant to what your visitors are already looking at on that particular page. It qualifies your targets and makes their buying journey seamless: By offering a sneak-peak into your lead magnet, you lure the people who truly resonate with your content and want to engage with you further.It keeps changing as per the industry you deal in for example if you are into e-commerce, your lead magnets will consist of free shipping, first-order discount, personalised lookbook, style guides, loyalty programs, and other educational content. While in software businesses, you offer free-trials, assessment, freemium offers and product demonstrations. Over to you Use the aforementioned tips to build top-tier lead magnet content for your website and perform A/B testing as well to maximise your conversion.
 Converting website visitors into repeated customers need continuous persuasion and efforts in the lead nurturing process. Lead nurturing is the process of developing meaningful lasting relationships with visitors at every stage of their buying journey. The process starts with accumulating as many prospective customers as possible and how do you achieve that? By offering lead magnets! As the name suggests - it is a technique to attract more visitors by incentivizing the on-site offerings. Meaning it is a lead generation approach where marketers and advertisers give visitors something valuable in exchange for their contact information (subscribing to newsletter and promotional emails). Lead magnets generally include digital content, such as a complimentary downloadable PDF checklist, journal, ebook, white paper, video, case studies, resources and more.  If you have an online business then you need to incorporate lead magnets into your website and other online marketing channels. An ideal lead magnet satisfies the following characteristics; Addresses all the problems that your “target audiences” or “personas” have. It should be very specific with promising information that can be quickly consumed. They should be easy-to-access and deliver high-value content to the visitor.Should display your USP and help you position in the minds of potential customers. For example - Backlinko and Hubspot keep displaying a pop-up mainly their eBooks and check-list for digital marketers and advertisers to gather their personal details. Here are the following reasons why they convert so well; They provide a valid reason for subscription: They offer a fair reason for subscribing to your email list. Unlike with a pitch such as "register for a weekly newsletter", with a lead magnet, your subscribers know what they will get in return for the sign-up. This way, you will have access to the qualified set of prospects. They are highly-targeted: It employs separate lead magnets for various sales funnel stages. Instead of giving the very same standard "subscribe to my email list" pop-up on each page, you can give rewards that are relevant to what your visitors are already looking at on that particular page. It qualifies your targets and makes their buying journey seamless: By offering a sneak-peak into your lead magnet, you lure the people who truly resonate with your content and want to engage with you further.It keeps changing as per the industry you deal in for example if you are into e-commerce, your lead magnets will consist of free shipping, first-order discount, personalised lookbook, style guides, loyalty programs, and other educational content. While in software businesses, you offer free-trials, assessment, freemium offers and product demonstrations. Over to you Use the aforementioned tips to build top-tier lead magnet content for your website and perform A/B testing as well to maximise your conversion.

 

Converting website visitors into repeated customers need continuous persuasion and efforts in the lead nurturing process. Lead nurturing is the process of developing meaningful lasting relationships with visitors at every stage of their buying journey. The process starts with accumulating as many prospective customers as possible and how do you achieve that? By offering lead magnets

As the name suggests - it is a technique to attract more visitors by incentivizing the on-site offerings. Meaning it is a lead generation approach where marketers and advertisers give visitors something valuable in exchange for their contact information (subscribing to newsletter and promotional emails). Lead magnets generally include digital content, such as a complimentary downloadable PDF checklist, journal, ebook, white paper, video, case studies, resources and more.  

If you have an online business then you need to incorporate lead magnets into your website and other online marketing channels. An ideal lead magnet satisfies the following characteristics; 

  • Addresses all the problems that your “target audiences” or “personas” have. 
  • It should be very specific with promising information that can be quickly consumed. 
  • They should be easy-to-access and deliver high-value content to the visitor.
  • Should display your USP and help you position in the minds of potential customers. 

For example - Backlinko and Hubspot keep displaying a pop-up mainly their eBooks and check-list for digital marketers and advertisers to gather their personal details. 

Here are the following reasons why they convert so well; 

They provide a valid reason for subscription: They offer a fair reason for subscribing to your email list. Unlike with a pitch such as "register for a weekly newsletter", with a lead magnet, your subscribers know what they will get in return for the sign-up. This way, you will have access to the qualified set of prospects. 

They are highly-targeted: It employs separate lead magnets for various sales funnel stages. Instead of giving the very same standard "subscribe to my email list" pop-up on each page, you can give rewards that are relevant to what your visitors are already looking at on that particular page. 

It qualifies your targets and makes their buying journey seamless: By offering a sneak-peak into your lead magnet, you lure the people who truly resonate with your content and want to engage with you further.

It keeps changing as per the industry you deal in for example if you are into e-commerce, your lead magnets will consist of free shipping, first-order discount, personalised lookbook, style guides, loyalty programs, and other educational content. While in software businesses, you offer free-trials, assessment, freemium offers and product demonstrations

Over to you 

Use the aforementioned tips to build top-tier lead magnet content for your website and perform A/B testing as well to maximise your conversion.

If there's one industry that is growing by leaps and bounds in 2020 it's - mobile app development industry. With more than 4.6 billion active users with short attention spans, it becomes substantial for the organizations to hold that attention with continuous improvement in the app and deliver exceptional user experience (UX). Now more than ever, where trends are ever-evolving, and due to the shifting needs of users, there is a new roll out at regular intervals. It is absolutely impossible to rely on useful features, creative marketing campaigns, and excellent software specification for generating more traffic and better conversion rate, you should also focus on the redesign of the mobile application.Why do apps need redesigning? When the brand has to market the app for the new target audience.When competitors’ apps are incorporating modern trends and your app needs to match them. When the ranking of the app and popularity factor go down in the AppStore. When the company rebrand itselfOne important aspect of this practice is to gain a deep insight on the users and the reaction to the previously launched app. Whether you have created a stunning e-commerce app, gaming app, travel app or OTT platform, or more, if it is not doing well in the market, and you ignore the response of users, then you are endangering the success of your brand or company.  If you want to improve your conversion rates, then you need to practice the following; Improved usability When the redesign of the mobile app is in line with the most recent trends in UI design, it not only enhances the look of the app, but also promotes usability. The reason that we have to focus on it is that the App Store user reaction has shown that apps with more functionality score better than those that have an old design.Aesthetics When we talk about conversion, it comes down to one simple element - aesthetics. Keep tweaking the look and feel of the app as per the latest graphic, typography and colour scheme trends. For an instance, when the app mainly targets a younger crowd, redesign gives you an opportunity to relate to the target audience and to make it more enticing.Personalization is the key By monitoring consumer preferences, usage trends and collecting all the information on the target audience, you can deliver the best experience to users. In addition, many new-age applications now give users the possibility of creating personalised stickers, themes or adding tools to the toolbar. The redesigning of the app by incorporating these personalised features will help to build a personal UI for the application. Enhanced performance If your app takes a very long time to load and open, it can make your users irked and leave the app.  The rebuilding of the app with the best designs, layouts and graphics will boost app efficiency and make a massive impact on the users.All things consideredAll the aforementioned points will help you attain maximum conversion in the form of the number of uninstalls, in-app purchases and in-app call-to-action. 
If there's one industry that is growing by leaps and bounds in 2020 it's - mobile app development industry. With more than 4.6 billion active users with short attention spans, it becomes substantial for the organizations to hold that attention with continuous improvement in the app and deliver exceptional user experience (UX). Now more than ever, where trends are ever-evolving, and due to the shifting needs of users, there is a new roll out at regular intervals. It is absolutely impossible to rely on useful features, creative marketing campaigns, and excellent software specification for generating more traffic and better conversion rate, you should also focus on the redesign of the mobile application.Why do apps need redesigning? When the brand has to market the app for the new target audience.When competitors’ apps are incorporating modern trends and your app needs to match them. When the ranking of the app and popularity factor go down in the AppStore. When the company rebrand itselfOne important aspect of this practice is to gain a deep insight on the users and the reaction to the previously launched app. Whether you have created a stunning e-commerce app, gaming app, travel app or OTT platform, or more, if it is not doing well in the market, and you ignore the response of users, then you are endangering the success of your brand or company.  If you want to improve your conversion rates, then you need to practice the following; Improved usability When the redesign of the mobile app is in line with the most recent trends in UI design, it not only enhances the look of the app, but also promotes usability. The reason that we have to focus on it is that the App Store user reaction has shown that apps with more functionality score better than those that have an old design.Aesthetics When we talk about conversion, it comes down to one simple element - aesthetics. Keep tweaking the look and feel of the app as per the latest graphic, typography and colour scheme trends. For an instance, when the app mainly targets a younger crowd, redesign gives you an opportunity to relate to the target audience and to make it more enticing.Personalization is the key By monitoring consumer preferences, usage trends and collecting all the information on the target audience, you can deliver the best experience to users. In addition, many new-age applications now give users the possibility of creating personalised stickers, themes or adding tools to the toolbar. The redesigning of the app by incorporating these personalised features will help to build a personal UI for the application. Enhanced performance If your app takes a very long time to load and open, it can make your users irked and leave the app.  The rebuilding of the app with the best designs, layouts and graphics will boost app efficiency and make a massive impact on the users.All things consideredAll the aforementioned points will help you attain maximum conversion in the form of the number of uninstalls, in-app purchases and in-app call-to-action. 

If there's one industry that is growing by leaps and bounds in 2020 it's - mobile app development industry. With more than 4.6 billion active users with short attention spans, it becomes substantial for the organizations to hold that attention with continuous improvement in the app and deliver exceptional user experience (UX). 

Now more than ever, where trends are ever-evolving, and due to the shifting needs of users, there is a new roll out at regular intervals. It is absolutely impossible to rely on useful features, creative marketing campaigns, and excellent software specification for generating more traffic and better conversion rate, you should also focus on the redesign of the mobile application.

Why do apps need redesigning? 

  • When the brand has to market the app for the new target audience.
  • When competitors’ apps are incorporating modern trends and your app needs to match them. 
  • When the ranking of the app and popularity factor go down in the AppStore. 
  • When the company rebrand itself

One important aspect of this practice is to gain a deep insight on the users and the reaction to the previously launched app. Whether you have created a stunning e-commerce app, gaming app, travel app or OTT platform, or more, if it is not doing well in the market, and you ignore the response of users, then you are endangering the success of your brand or company.  

If you want to improve your conversion rates, then you need to practice the following; 

Improved usability 

When the redesign of the mobile app is in line with the most recent trends in UI design, it not only enhances the look of the app, but also promotes usability. The reason that we have to focus on it is that the App Store user reaction has shown that apps with more functionality score better than those that have an old design.

Aesthetics 

When we talk about conversion, it comes down to one simple element - aesthetics. Keep tweaking the look and feel of the app as per the latest graphic, typography and colour scheme trends. For an instance, when the app mainly targets a younger crowd, redesign gives you an opportunity to relate to the target audience and to make it more enticing.

Personalization is the key 

By monitoring consumer preferences, usage trends and collecting all the information on the target audience, you can deliver the best experience to users. In addition, many new-age applications now give users the possibility of creating personalised stickers, themes or adding tools to the toolbar. The redesigning of the app by incorporating these personalised features will help to build a personal UI for the application. 

Enhanced performance 

If your app takes a very long time to load and open, it can make your users irked and leave the app.  The rebuilding of the app with the best designs, layouts and graphics will boost app efficiency and make a massive impact on the users.

All things considered

All the aforementioned points will help you attain maximum conversion in the form of the number of uninstalls, in-app purchases and in-app call-to-action. 

 Conversational marketing is an approach of attempting to engage and interact with prospects and website visitors with dialog-driven pursuits. This technique of inbound marketing establishes relationships with the consumer by fueling conversation with interactive content, and not just a one-way communication of the brand. It strives to achieve brand loyalty through conversations and making purchasing experience as seamless as possible by shortening the buying journey. It is a known fact that the penetration of the internet has completely transformed the way business is conducted. The Internet has blurred the boundaries of global marketplaces, and there’s a competitive wave of alternative products and services to capture your market share anytime and anywhere.Do you know that there are more than 80 million business pages on Facebook alone? And billions of messages are exchanged on them through Messenger. The traditional mode of communication is not being used anymore, as more than 79% of customers utilize messages for customer service. Now, a striving online business can only be achieved through a plan on how to leverage the massive growth of conversational marketing to make the sales funnel smoother for the customers.  For starters, It is vital for business owners to understand the power social media holds. That it is not all about interacting with your customers or clients but also about socializing with other businesses. This makes it important for business owners, advertisers and marketers to understand how they can use this medium to their advantage. One way to do so is through conversational marketing which entails building long-term relationships with your target audience by providing them engaging, exciting and valuable information about your products or services. Through this method, business owners can easily create a bond between them by building trust and can generate more sales than usual.Basically, conversational marketing is all about addressing issues, standing for a cause, solving problems and cultivating strategies which can propel conversations and buzz in the digital landscape. By having a good understanding on how to go about it, a brand can seamlessly enhance its customer experience and brand loyalty. You can even get the attention of your target audience because you effectively address their questions or needs. With this in mind, here are some tips on how online business owners can greatly benefit from this marketing strategy:Open your mind to new ideas and approaches. As the old adage goes, if something works, you should not be afraid to try something else. Therefore, if you feel that what your business is offering your consumers is not working, try to explore other options like making a video, podcast, webinar, live sessions or audio content of your blogs and guides. Doing this will allow you to come up with fresh content for your customers. Through this, you can be assured that you are offering them the best value for their money.Share positive stories about your customers. The power of the written word can be really effective when it comes to building brand loyalty in the minds of customers. Aside from letting your target audience know that you have real human beings behind your online business, you can also generate trust from them by telling them stories about how your customers or how you gained their trust. You can utilize user-generated content and social proof to get more traction.Conversational marketing offers you rich insights about your target audience. Live chat bots lets you understand at what time your customers are most active and are likely to message you. Brands should also conduct Live Q&A sessions or virtual events to capture visitors in real-time and engage with them.Final wordsBy applying the aforementioned tips, you can start seeing more profits and positive results from your business. 
 Conversational marketing is an approach of attempting to engage and interact with prospects and website visitors with dialog-driven pursuits. This technique of inbound marketing establishes relationships with the consumer by fueling conversation with interactive content, and not just a one-way communication of the brand. It strives to achieve brand loyalty through conversations and making purchasing experience as seamless as possible by shortening the buying journey. It is a known fact that the penetration of the internet has completely transformed the way business is conducted. The Internet has blurred the boundaries of global marketplaces, and there’s a competitive wave of alternative products and services to capture your market share anytime and anywhere.Do you know that there are more than 80 million business pages on Facebook alone? And billions of messages are exchanged on them through Messenger. The traditional mode of communication is not being used anymore, as more than 79% of customers utilize messages for customer service. Now, a striving online business can only be achieved through a plan on how to leverage the massive growth of conversational marketing to make the sales funnel smoother for the customers.  For starters, It is vital for business owners to understand the power social media holds. That it is not all about interacting with your customers or clients but also about socializing with other businesses. This makes it important for business owners, advertisers and marketers to understand how they can use this medium to their advantage. One way to do so is through conversational marketing which entails building long-term relationships with your target audience by providing them engaging, exciting and valuable information about your products or services. Through this method, business owners can easily create a bond between them by building trust and can generate more sales than usual.Basically, conversational marketing is all about addressing issues, standing for a cause, solving problems and cultivating strategies which can propel conversations and buzz in the digital landscape. By having a good understanding on how to go about it, a brand can seamlessly enhance its customer experience and brand loyalty. You can even get the attention of your target audience because you effectively address their questions or needs. With this in mind, here are some tips on how online business owners can greatly benefit from this marketing strategy:Open your mind to new ideas and approaches. As the old adage goes, if something works, you should not be afraid to try something else. Therefore, if you feel that what your business is offering your consumers is not working, try to explore other options like making a video, podcast, webinar, live sessions or audio content of your blogs and guides. Doing this will allow you to come up with fresh content for your customers. Through this, you can be assured that you are offering them the best value for their money.Share positive stories about your customers. The power of the written word can be really effective when it comes to building brand loyalty in the minds of customers. Aside from letting your target audience know that you have real human beings behind your online business, you can also generate trust from them by telling them stories about how your customers or how you gained their trust. You can utilize user-generated content and social proof to get more traction.Conversational marketing offers you rich insights about your target audience. Live chat bots lets you understand at what time your customers are most active and are likely to message you. Brands should also conduct Live Q&A sessions or virtual events to capture visitors in real-time and engage with them.Final wordsBy applying the aforementioned tips, you can start seeing more profits and positive results from your business. 

 

Conversational marketing is an approach of attempting to engage and interact with prospects and website visitors with dialog-driven pursuits. This technique of inbound marketing establishes relationships with the consumer by fueling conversation with interactive content, and not just a one-way communication of the brand. It strives to achieve brand loyalty through conversations and making purchasing experience as seamless as possible by shortening the buying journey. 

It is a known fact that the penetration of the internet has completely transformed the way business is conducted. The Internet has blurred the boundaries of global marketplaces, and there’s a competitive wave of alternative products and services to capture your market share anytime and anywhere.

Do you know that there are more than 80 million business pages on Facebook alone? And billions of messages are exchanged on them through Messenger. The traditional mode of communication is not being used anymore, as more than 79% of customers utilize messages for customer service. Now, a striving online business can only be achieved through a plan on how to leverage the massive growth of conversational marketing to make the sales funnel smoother for the customers.  

For starters, It is vital for business owners to understand the power social media holds. That it is not all about interacting with your customers or clients but also about socializing with other businesses. This makes it important for business owners, advertisers and marketers to understand how they can use this medium to their advantage. One way to do so is through conversational marketing which entails building long-term relationships with your target audience by providing them engaging, exciting and valuable information about your products or services. Through this method, business owners can easily create a bond between them by building trust and can generate more sales than usual.

Basically, conversational marketing is all about addressing issues, standing for a cause, solving problems and cultivating strategies which can propel conversations and buzz in the digital landscape. By having a good understanding on how to go about it, a brand can seamlessly enhance its customer experience and brand loyalty. You can even get the attention of your target audience because you effectively address their questions or needs. With this in mind, here are some tips on how online business owners can greatly benefit from this marketing strategy:

Open your mind to new ideas and approaches. As the old adage goes, if something works, you should not be afraid to try something else. Therefore, if you feel that what your business is offering your consumers is not working, try to explore other options like making a video, podcast, webinar, live sessions or audio content of your blogs and guides. Doing this will allow you to come up with fresh content for your customers. Through this, you can be assured that you are offering them the best value for their money.

Share positive stories about your customers. The power of the written word can be really effective when it comes to building brand loyalty in the minds of customers. Aside from letting your target audience know that you have real human beings behind your online business, you can also generate trust from them by telling them stories about how your customers or how you gained their trust. You can utilize user-generated content and social proof to get more traction.

Conversational marketing offers you rich insights about your target audience. Live chat bots lets you understand at what time your customers are most active and are likely to message you. Brands should also conduct Live Q&A sessions or virtual events to capture visitors in real-time and engage with them.

Final words

By applying the aforementioned tips, you can start seeing more profits and positive results from your business. 

The shipping and fulfilment has transformed at a faster pace after 1994. When Amazon set a new benchmark in shipping with its 2-day deliveries which in turn took customers expectations higher as well. As per a study, 22% of shoppers prefer one retailer over the other based on its faster delivery options. You know you don’t have to think about marketing and advertising much if you have established an efficient order fulfilment system without maximizing your operational costs. The two-day shipment method is the transmission of orders from the shipping company to the recipient within 2 days. With e-commerce, 2-day delivery is a usual approach for vendors to make sure online orders are sent quickly to consumers while maintaining an efficient turnaround.Shipping is the lifeblood of the e-business, but not everyone seems to understand the significance of a speedy shipping service. It can certainly help you save money by ensuring that your product reaches your customer on time, but also guarantees that your customer gets his/her product in perfect condition. Furthermore, reliable shipping services have the capacity to improve the brand reputation considerably. A customer who receives a defective product is likely to stop patronizing your business.The shipping expectations of customers have new heights as e-commerce giants are keeping the marketplace very competitive. Now 70% of customers expect free shipping on their orders, if you add the amount of shipping at the time of checkout then no matter how beneficial your product is, they will abandon the cart. Providing free, faster and trackable order is of the essence for sellers.Sellers need to pay attention to it as more and more buyers are purchasing online. As per a report, e-commerce sales is estimated to rise to $6.5 trillion by 2023. 2-day shipping ensures low rates of cart abandonment, improves customer loyalty and satisfaction and maximizes your impact in the marketplace.For buyers, it seems easier to just pay for the order and wait for the shipping but sellers need to be on their toes all the time - they have to make sure operational processes are streamlined and fulfilment setup is seamless. 2-day delivery can be done by either ground shipping, air shipping or the combination of both depending on the location of your customer. The term two-day shipping and its advantages are commonly associated with air freight. However, there are shipping services that send packages through land transport. These include trucking services, train services or sea freight services. If you are interested in hiring a shipping service, you should first evaluate the charges and the rates of delivery. It would be prudent for you to choose one that offers affordable rates, as well as speedy delivery.In order to increase your chances of securing a shipment of goods, you should hire shipping services. There are many companies that offer these services, but only a few of them provide them at affordable prices. Moreover, there are certain guidelines that you should follow while hiring shipping services. Following these guidelines will help you avoid paying for unnecessary costs and will ensure that you do not have any problems with your shipment in the future.Before choosing a shipping service, make sure you are hiring a legitimate one. You should verify the company's registration status and its reliability, since this will determine the safety of your goods. If you have any doubts regarding the credibility of the company, you should consult the Better Business Bureau or the local Chamber of Commerce for information regarding the reliability of the shipping services you intend to hire.Wrapping upBy selecting the best shipping approach, you not only provide fast delivery; you are offering faster, secure and reasonable  2-day delivery to your customers. 
The shipping and fulfilment has transformed at a faster pace after 1994. When Amazon set a new benchmark in shipping with its 2-day deliveries which in turn took customers expectations higher as well. As per a study, 22% of shoppers prefer one retailer over the other based on its faster delivery options. You know you don’t have to think about marketing and advertising much if you have established an efficient order fulfilment system without maximizing your operational costs. The two-day shipment method is the transmission of orders from the shipping company to the recipient within 2 days. With e-commerce, 2-day delivery is a usual approach for vendors to make sure online orders are sent quickly to consumers while maintaining an efficient turnaround.Shipping is the lifeblood of the e-business, but not everyone seems to understand the significance of a speedy shipping service. It can certainly help you save money by ensuring that your product reaches your customer on time, but also guarantees that your customer gets his/her product in perfect condition. Furthermore, reliable shipping services have the capacity to improve the brand reputation considerably. A customer who receives a defective product is likely to stop patronizing your business.The shipping expectations of customers have new heights as e-commerce giants are keeping the marketplace very competitive. Now 70% of customers expect free shipping on their orders, if you add the amount of shipping at the time of checkout then no matter how beneficial your product is, they will abandon the cart. Providing free, faster and trackable order is of the essence for sellers.Sellers need to pay attention to it as more and more buyers are purchasing online. As per a report, e-commerce sales is estimated to rise to $6.5 trillion by 2023. 2-day shipping ensures low rates of cart abandonment, improves customer loyalty and satisfaction and maximizes your impact in the marketplace.For buyers, it seems easier to just pay for the order and wait for the shipping but sellers need to be on their toes all the time - they have to make sure operational processes are streamlined and fulfilment setup is seamless. 2-day delivery can be done by either ground shipping, air shipping or the combination of both depending on the location of your customer. The term two-day shipping and its advantages are commonly associated with air freight. However, there are shipping services that send packages through land transport. These include trucking services, train services or sea freight services. If you are interested in hiring a shipping service, you should first evaluate the charges and the rates of delivery. It would be prudent for you to choose one that offers affordable rates, as well as speedy delivery.In order to increase your chances of securing a shipment of goods, you should hire shipping services. There are many companies that offer these services, but only a few of them provide them at affordable prices. Moreover, there are certain guidelines that you should follow while hiring shipping services. Following these guidelines will help you avoid paying for unnecessary costs and will ensure that you do not have any problems with your shipment in the future.Before choosing a shipping service, make sure you are hiring a legitimate one. You should verify the company's registration status and its reliability, since this will determine the safety of your goods. If you have any doubts regarding the credibility of the company, you should consult the Better Business Bureau or the local Chamber of Commerce for information regarding the reliability of the shipping services you intend to hire.Wrapping upBy selecting the best shipping approach, you not only provide fast delivery; you are offering faster, secure and reasonable  2-day delivery to your customers. 

The shipping and fulfilment has transformed at a faster pace after 1994. When Amazon set a new benchmark in shipping with its 2-day deliveries which in turn took customers expectations higher as well. As per a study, 22% of shoppers prefer one retailer over the other based on its faster delivery options. 

You know you don’t have to think about marketing and advertising much if you have established an efficient order fulfilment system without maximizing your operational costs. The two-day shipment method is the transmission of orders from the shipping company to the recipient within 2 days. With e-commerce, 2-day delivery is a usual approach for vendors to make sure online orders are sent quickly to consumers while maintaining an efficient turnaround.

Shipping is the lifeblood of the e-business, but not everyone seems to understand the significance of a speedy shipping service. It can certainly help you save money by ensuring that your product reaches your customer on time, but also guarantees that your customer gets his/her product in perfect condition. Furthermore, reliable shipping services have the capacity to improve the brand reputation considerably. A customer who receives a defective product is likely to stop patronizing your business.

The shipping expectations of customers have new heights as e-commerce giants are keeping the marketplace very competitive. Now 70% of customers expect free shipping on their orders, if you add the amount of shipping at the time of checkout then no matter how beneficial your product is, they will abandon the cart. Providing free, faster and trackable order is of the essence for sellers.

Sellers need to pay attention to it as more and more buyers are purchasing online. As per a report, e-commerce sales is estimated to rise to $6.5 trillion by 2023. 2-day shipping ensures low rates of cart abandonment, improves customer loyalty and satisfaction and maximizes your impact in the marketplace.

For buyers, it seems easier to just pay for the order and wait for the shipping but sellers need to be on their toes all the time - they have to make sure operational processes are streamlined and fulfilment setup is seamless. 2-day delivery can be done by either ground shipping, air shipping or the combination of both depending on the location of your customer. 

The term two-day shipping and its advantages are commonly associated with air freight. However, there are shipping services that send packages through land transport. These include trucking services, train services or sea freight services. If you are interested in hiring a shipping service, you should first evaluate the charges and the rates of delivery. It would be prudent for you to choose one that offers affordable rates, as well as speedy delivery.

In order to increase your chances of securing a shipment of goods, you should hire shipping services. There are many companies that offer these services, but only a few of them provide them at affordable prices. Moreover, there are certain guidelines that you should follow while hiring shipping services. Following these guidelines will help you avoid paying for unnecessary costs and will ensure that you do not have any problems with your shipment in the future.

Before choosing a shipping service, make sure you are hiring a legitimate one. You should verify the company's registration status and its reliability, since this will determine the safety of your goods. If you have any doubts regarding the credibility of the company, you should consult the Better Business Bureau or the local Chamber of Commerce for information regarding the reliability of the shipping services you intend to hire.

Wrapping up

By selecting the best shipping approach, you not only provide fast delivery; you are offering faster, secure and reasonable  2-day delivery to your customers. 

 The volume of website visitors buying something from your online store in a specific timeframe is commonly described as an e-commerce conversion rate. However, on a broader perspective, the website contains various micro- conversion points beyond just sales. These conversions exhibit a positive on-site experience or the intent of the buyer. And hence, it is essential to ensure that these conversions are higher to reinforce the sales funnel. The average conversion rate is lower than 2% for many e-commerce sites.Micro-conversions include; opt-in emails/newslettersSign-upAdding products to wishlist/cartSocial sharing via WhatsApp, Instagram etcReferring a friendSpending time on a particular pageThere are two ways you can calculate the e-commerce conversion rate; By dividing the number of site visitors with the number of items sold and,By dividing the number of converting customers with your unique shoppers.In simple words, all the practices that get more "visitors" to come to your website is called conversion rate optimization (CRO). There are several elements of CRO, which includes the following: creating relevant content for each page; testing, deep analysis, re-testing the link building process and tracking the results of the various optimization efforts. Meaning you will have to collate multiple digital marketing tactics such as email marketing, content marketing, SEO and social media in order to understand which tactics work the best for your organization. There are several ways to create relevant and useful search engine friendly content. You should have a strong understanding of keyword optimization and apply it to the content. One way to improve your conversion rate is to provide a well-written blog, guides, social media content and other types of content that would set clear voice and tonality to draw the attention of a potential customer.Testing is an important step when it comes to making improvements to a web site's conversion rate. It is important that you have testing procedures in place to determine what type of changes are necessary. You need to evaluate the impact of your changes and assess them against your goals. It helps you clear the obstructions and roadblocks that affect the buyers’ sales journey. Offer easy payment methods, offers, shipping, customer services (Live chats/ chatbots) and social proofs to boost conversion. Analyzing your data will be an important factor when it comes to what is conversion rate optimization in e-commerce. It is important to find out how many visitors you receive on an average basis and how long they stay after leaving your website. This will help you determine how you can improve the particular product page on your site. You can also use this data to determine where you can make changes to create exclusive and personalized experiences. Amp up your search engine optimization efforts. Your website needs to be optimized so that your keywords will appear high in search results. Optimizing your site for local searches through Google My Business accounts and voice search is an excellent way to get your website noticed by potential customers. In addition to using keywords, you need to use high-quality images, videos, and other graphics that will enhance your online presence. All things considered, With the help of these conversion rate optimization methods, you will be able to convert leads into sales at a much faster pace. 
 The volume of website visitors buying something from your online store in a specific timeframe is commonly described as an e-commerce conversion rate. However, on a broader perspective, the website contains various micro- conversion points beyond just sales. These conversions exhibit a positive on-site experience or the intent of the buyer. And hence, it is essential to ensure that these conversions are higher to reinforce the sales funnel. The average conversion rate is lower than 2% for many e-commerce sites.Micro-conversions include; opt-in emails/newslettersSign-upAdding products to wishlist/cartSocial sharing via WhatsApp, Instagram etcReferring a friendSpending time on a particular pageThere are two ways you can calculate the e-commerce conversion rate; By dividing the number of site visitors with the number of items sold and,By dividing the number of converting customers with your unique shoppers.In simple words, all the practices that get more "visitors" to come to your website is called conversion rate optimization (CRO). There are several elements of CRO, which includes the following: creating relevant content for each page; testing, deep analysis, re-testing the link building process and tracking the results of the various optimization efforts. Meaning you will have to collate multiple digital marketing tactics such as email marketing, content marketing, SEO and social media in order to understand which tactics work the best for your organization. There are several ways to create relevant and useful search engine friendly content. You should have a strong understanding of keyword optimization and apply it to the content. One way to improve your conversion rate is to provide a well-written blog, guides, social media content and other types of content that would set clear voice and tonality to draw the attention of a potential customer.Testing is an important step when it comes to making improvements to a web site's conversion rate. It is important that you have testing procedures in place to determine what type of changes are necessary. You need to evaluate the impact of your changes and assess them against your goals. It helps you clear the obstructions and roadblocks that affect the buyers’ sales journey. Offer easy payment methods, offers, shipping, customer services (Live chats/ chatbots) and social proofs to boost conversion. Analyzing your data will be an important factor when it comes to what is conversion rate optimization in e-commerce. It is important to find out how many visitors you receive on an average basis and how long they stay after leaving your website. This will help you determine how you can improve the particular product page on your site. You can also use this data to determine where you can make changes to create exclusive and personalized experiences. Amp up your search engine optimization efforts. Your website needs to be optimized so that your keywords will appear high in search results. Optimizing your site for local searches through Google My Business accounts and voice search is an excellent way to get your website noticed by potential customers. In addition to using keywords, you need to use high-quality images, videos, and other graphics that will enhance your online presence. All things considered, With the help of these conversion rate optimization methods, you will be able to convert leads into sales at a much faster pace. 

 

The volume of website visitors buying something from your online store in a specific timeframe is commonly described as an e-commerce conversion rate. However, on a broader perspective, the website contains various micro- conversion points beyond just sales. These conversions exhibit a positive on-site experience or the intent of the buyer. And hence, it is essential to ensure that these conversions are higher to reinforce the sales funnel. The average conversion rate is lower than 2% for many e-commerce sites.

Micro-conversions include; 

  • opt-in emails/newsletters
  • Sign-up
  • Adding products to wishlist/cart
  • Social sharing via WhatsApp, Instagram etc
  • Referring a friend
  • Spending time on a particular page

There are two ways you can calculate the e-commerce conversion rate; 

  1. By dividing the number of site visitors with the number of items sold and,
  2. By dividing the number of converting customers with your unique shoppers.

In simple words, all the practices that get more "visitors" to come to your website is called conversion rate optimization (CRO). There are several elements of CRO, which includes the following: creating relevant content for each page; testing, deep analysis, re-testing the link building process and tracking the results of the various optimization efforts. 

Meaning you will have to collate multiple digital marketing tactics such as email marketing, content marketing, SEO and social media in order to understand which tactics work the best for your organization. 

There are several ways to create relevant and useful search engine friendly content. You should have a strong understanding of keyword optimization and apply it to the content. One way to improve your conversion rate is to provide a well-written blog, guides, social media content and other types of content that would set clear voice and tonality to draw the attention of a potential customer.

Testing is an important step when it comes to making improvements to a web site's conversion rate. It is important that you have testing procedures in place to determine what type of changes are necessary. You need to evaluate the impact of your changes and assess them against your goals. It helps you clear the obstructions and roadblocks that affect the buyers’ sales journey. Offer easy payment methods, offers, shipping, customer services (Live chats/ chatbots) and social proofs to boost conversion. 

Analyzing your data will be an important factor when it comes to what is conversion rate optimization in e-commerce. It is important to find out how many visitors you receive on an average basis and how long they stay after leaving your website. This will help you determine how you can improve the particular product page on your site. You can also use this data to determine where you can make changes to create exclusive and personalized experiences

Amp up your search engine optimization efforts. Your website needs to be optimized so that your keywords will appear high in search results. Optimizing your site for local searches through Google My Business accounts and voice search is an excellent way to get your website noticed by potential customers. In addition to using keywords, you need to use high-quality images, videos, and other graphics that will enhance your online presence. 

All things considered, 

With the help of these conversion rate optimization methods, you will be able to convert leads into sales at a much faster pace. 

The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.What is a good conversion rate?If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.How to improve your website conversion rate?Let’s looks into the most effective ways to improve your website conversion rate.Add a pop-up to your sitePop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. Add testimonials, reviews, and logosYour business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.Use Shorten formsIn case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. Add live chatWhen visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.Try another offerChoosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. Add a countdown timerAccording to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.Final Thoughts Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.
The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.What is a good conversion rate?If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.How to improve your website conversion rate?Let’s looks into the most effective ways to improve your website conversion rate.Add a pop-up to your sitePop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. Add testimonials, reviews, and logosYour business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.Use Shorten formsIn case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. Add live chatWhen visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.Try another offerChoosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. Add a countdown timerAccording to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.Final Thoughts Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.

The conversion rate is the percentage of conversion from the total number of visitors to your website. The high conversion rate indicates the success of marketing. The conversion rate is an important factor in online marketing. If you are running a marketing campaign to promote a new product, or to generate new sign up or to generate new leads, the conversion rate shows the percentage of people interested in the marketing campaign of your product or service.

What is a good conversion rate?

If your website has a conversion rates average of around 2%. Honestly it a good conversion. it shows in every 100 visitors you can get 2 customers. Many websites have a 0.1 to 0.2% conversion rate. This shows among 1000 visitors of the website only one visitor will become their customer for their product or service.

How to improve your website conversion rate?

Let’s looks into the most effective ways to improve your website conversion rate.

Add a pop-up to your site

Pop up sign up forms will helps you to connect with your website visitor. The average conversion rate for pop up is 3.09 %. If you do it in the right way you can reach up to a 9.28% conversion rate. Design opp ups that fit your website. Design with a special offer or discounts it will grow a new audience and boost your sale. Connect your the visitor with pop-up forms. Use translated sign up forms if your website needs forms in a different language. Use cookies to limit the number of visitors to view the pop-up. To prevent false sign-ups make your double opt-in signup forms. Here is the example of a newsletter subscription, the unique positive content will make the visitors signup. 

Add testimonials, reviews, and logos

Your business has lots of clients who say great things about your product and service. For online marketing testimonials, reviews are important because no one wants to be the first person to buy a product or service. By adding a customer quote, testimonials, and a series of logos that instantly build trust with new visitors to your website. For example, take Hubspot website they have highlighted the customers with the logo along with the total number of customers they have and how many countries they provide service. This automatically builds trust and loyal customers for your business.

Use Shorten forms

In case you need to get feedback or survey. The longer forms will make the visitor hesitates to fill out the forms completely, it consumes the time of the website visitor. In case you use shorten forms on your website you can create trust, and visitors will more likely to complete or fill out the form in less time. 

Add live chat

When visitors come to the website the chance of conversion is higher.  To avoid losing potential customers using live chats. The visitors may have some queries about the product or service. Live chat will be a better way to resolve the question of the inbound leads. Live chat is also easily integrated with third-party tools for your website.

Try another offer

Choosing the right offer is important. The offer you provide should have an impact. If you still have lower conversion try different offers unit you find the best conversion rate. It may be the primary, second, or even third offer But if you continuously experiment tract and analyze your outcomes, you will eventually find the long-run strategy that wins. 

Add a countdown timer

According to research when you have a countdown or timer on the landing page. It creates urgency and which leads to higher conversions. A countdown timer for the offers/ discounts or a festive seasonal sale will make the website user curious and increase your website traffic. The user will try to purchase before the offer ends. According to an expert’s study, a brand can increase 300% sales by providing a limited- sign with a countdown timer. In addition to a countdown timer immediately boost your conversion rate.

Final Thoughts 

Optimize your website right now for better conversion. I hope the given tips to help you increase the conversion rate. It’s time to test and figure out your need. By using heat maps on your website page you can identify where you are attraction and the attention of the user on the page. It will provide the visitor’s interaction with the page and Scroll maps will tell you when people stop scrolling on the page. From the valuable data, it’s time to test your own site and figure out what you need to do to increase the conversion rate.

Sellers have always been so smart at obtaining customer’s attention towards their business. Advertising plays a significant role in helping them out, and on digital platforms, these interest-grabbing techniques work immensely faster. It can find a customer once again and capture his attention who has even visited a business lastly to make the re-purchase. It is retargeting, and it is genuinely admired in the business landscape.For example, if you have visited a business website, whether or not you made any purchase, you still get to see its banner ads even if you are roaming around some other sites. It is what you can think someone is following you after your last footsteps. It comes under an unavoidable online advertising strategy followed by most businesses to retarget their previous visitors or customers. It is also known as ‘cost per mille,’ or daily reach where an advertiser pays for a certain number of views or clicks of an advertisement.Businesses choose a variety of methods to attract new customers, and prospecting is one of those popular tricks. Asking for referrals is not recommended until they deliver an exceptional service and quality work that benefits their customers. The motto of prospecting is to find the right leads for your business and let the right leads find you as well. Building relationships and workshops and conferences allow companies to demonstrate their knowledge and expertise. Hence, if quality leads believe in such attempts, they think that the lead they are approaching is the right match for their business success.Conversions are the ultimate objectives that are achieved after implementing retargeting, prospecting, advertising, and other marketing techniques for a firm's success. The high GCR, along with increased traffic from social media platforms, are the success indicators.
Sellers have always been so smart at obtaining customer’s attention towards their business. Advertising plays a significant role in helping them out, and on digital platforms, these interest-grabbing techniques work immensely faster. It can find a customer once again and capture his attention who has even visited a business lastly to make the re-purchase. It is retargeting, and it is genuinely admired in the business landscape.For example, if you have visited a business website, whether or not you made any purchase, you still get to see its banner ads even if you are roaming around some other sites. It is what you can think someone is following you after your last footsteps. It comes under an unavoidable online advertising strategy followed by most businesses to retarget their previous visitors or customers. It is also known as ‘cost per mille,’ or daily reach where an advertiser pays for a certain number of views or clicks of an advertisement.Businesses choose a variety of methods to attract new customers, and prospecting is one of those popular tricks. Asking for referrals is not recommended until they deliver an exceptional service and quality work that benefits their customers. The motto of prospecting is to find the right leads for your business and let the right leads find you as well. Building relationships and workshops and conferences allow companies to demonstrate their knowledge and expertise. Hence, if quality leads believe in such attempts, they think that the lead they are approaching is the right match for their business success.Conversions are the ultimate objectives that are achieved after implementing retargeting, prospecting, advertising, and other marketing techniques for a firm's success. The high GCR, along with increased traffic from social media platforms, are the success indicators.

Sellers have always been so smart at obtaining customer’s attention towards their business. Advertising plays a significant role in helping them out, and on digital platforms, these interest-grabbing techniques work immensely faster. It can find a customer once again and capture his attention who has even visited a business lastly to make the re-purchase. It is retargeting, and it is genuinely admired in the business landscape.

For example, if you have visited a business website, whether or not you made any purchase, you still get to see its banner ads even if you are roaming around some other sites. It is what you can think someone is following you after your last footsteps. It comes under an unavoidable online advertising strategy followed by most businesses to retarget their previous visitors or customers. It is also known as ‘cost per mille,’ or daily reach where an advertiser pays for a certain number of views or clicks of an advertisement.

Businesses choose a variety of methods to attract new customers, and prospecting is one of those popular tricks. Asking for referrals is not recommended until they deliver an exceptional service and quality work that benefits their customers. 

The motto of prospecting is to find the right leads for your business and let the right leads find you as well. Building relationships and workshops and conferences allow companies to demonstrate their knowledge and expertise. Hence, if quality leads believe in such attempts, they think that the lead they are approaching is the right match for their business success.

Conversions are the ultimate objectives that are achieved after implementing retargeting, prospecting, advertising, and other marketing techniques for a firm's success. The high GCR, along with increased traffic from social media platforms, are the success indicators.

 Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.Here are some of the best strategies that will help you elevate the conversion rate: Personalization It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.Create Urgency  Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. Minimize cart abandonment According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout. Employ marketing automationOnly 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. Mobile-friendly website With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. All things considered It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate.  
 Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.Here are some of the best strategies that will help you elevate the conversion rate: Personalization It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.Create Urgency  Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. Minimize cart abandonment According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout. Employ marketing automationOnly 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. Mobile-friendly website With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. All things considered It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate.  

 

Imagine your brand has an outstanding online store with a myriad of products/services listed and a reasonable number of visitors from multiple marketing campaigns and yet you notice that they are not converting. They are adding products in the wishlist and shopping carts – but there’s something that is stopping them from completing the purchase. 

Irrespective of industry, every e-commerce store wishes to drive immense no. of visitors on their website and turn them into prospects with strong intent, the end goal is always about increasing revenue.

Here are some of the best strategies that will help you elevate the conversion rate: 

Personalization 

It is all about creating a highly-customized content for each one of the customer persona. By analysing their browsing history on your platform – you can easily identify which product page they spend 3-4 mins on reading details, checking pictures and more. Doing so, you will address their needs with the information on their demographics, browsing history, personal details and behaviour on your website.

It’s an exclusive experience your visitors get when they visit the store through personalised recommendations, by showing “recently viewed” items, by creating homepages, by offering personalised guides and by connecting with them through email marketing.

Create Urgency 

 

Implement urgency, exclusivity and scarcity to accelerate the conversion. It is profitable when used on highly-qualified prospects – those who have displayed a strong intention. With scarcity, you can show the items they like might go out of stock soon. With urgency, you put a time limit on the item with a certain discount/offer. This works well during a festival season or big sale days. 

Minimize cart abandonment 

According to a trusted source, the average cart abandonment rate is more than 77%. It has become one of the most unfavourable issues that e-commerce retailers face. To combat that, you should make the shipping free, use exit-intent tools, be flexible with payment methods and allow guest-checkout

Employ marketing automation

Only 60% of buyers complete the purchase the same day and 20% after 14-days, so to bring the rest of the users back on the website, you need to integrate a marketing automation platform in your website. This helps in remarketing and retargeting through email marketing campaigns, offers, discounts and more. 

Mobile-friendly website 

With monumental growth in smartphone users in the last 5 years, people feel more comfortable using phones for researching the products. Whenever customers want to buy a product, the very first thing that they do is Google about it using their phones. So, you need to create a responsive e-commerce site to make most of these growing mobile users. 

All things considered 

It is crucial for you to recognize the conversion killers and fix them in time. The strategies we explained in length will lead you in the right direction and help you improve your conversion rate. 

 

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