Creatip global

The importance of indoor ventilation has increased due to the concerns around fine dust and COVID-19. As a result, the ventilation appliance market has experienced unprecedented growth, with new companies and technologies emerging. Himpel, as one of the ventilation appliance companies, has focused on advertising new products and services and has kept up a steady stream of communication throughout this time. For three years in a row, customers have voted Himpel the best brand in the ventilation system category. That means that Himpel is continuing to lead the pack when it comes to ventilation appliances.

We were tasked with coming up with new, original content for social media platforms. The reason for this was that the lack of local content made it difficult for the company to communicate with domestic consumers. We created content that accurately captured the unique sentiment of Santa Maria Novella. This was done through high-quality images and well-written content. In addition to this, we also took charge of the company's Instagram and Facebook channels. Our goal was to increase brand awareness and create a more open line of communication with customers.

Over the past decade, TOEFL’s market share in Korea has been relatively stable, and it remains the market leader. However, given the recent (within the past few years) increased presence of the main competitor, TOEFL’s strength and position in the Korean market is more vulnerable. By renewing ETS's owned social media channel, Naver Blog, and ongoing management via engaging content creation, CREATIP increased the average number of post views & visitors. CREATIP also implemented diverse digital campaigns by varying different messages and target audience through domestic & global platforms to maximize website traffic and test takers recruitment.

SKT Ifland is a metaverse platform with a strong focus on communication. The app was launched in 49 countries including North America, Europe, the Middle East and Asia. To increase global presence, we came up with a media plan targeting the first *11 countries (U.S., Germany, Singapore, Hong Kong, Taiwan, Japan, Indonesia, the United Arab Emirates, etc.). After running an APP campaign that used K-POP, we were able to see the power of the K-metaverse in 4 Southeast Asian countries: Thailand, the Philippines, Indonesia, and Vietnam.

Kwangdong Pharmaceutical created a new product called Daejigamjacha with the goal of becoming one of the top 10 products in the RTD market. To raise awareness for their product, they launched a marketing campaign that targeted potential customers through various channels. To fulfill this goal, we delivered a clever viral message in which the product’s USP is being shouted to a ‘Daegam’ (a high-ranking official of Joseon Dynasty) by playfully replacing the original meaning of ‘Daegam’ with the acronym of ‘Daejigamjacha’ - ‘Daegam’. By creating two viral videos, 'Please take it out, Daegam(빼주시오 돼감)’ and 'Please let me out, Daegam(내보내주시오 돼감)’, to indirectly convey the efficacy of daejigamjacha, Kwangdong Daejigamjacha established itself as one of the TOP 10 brands in RTD.

Kwangdong Pharmaceutical was the first to launch a postbiotics functional drink in Korea, but more than 600,000 products popped up when the keyword ‘Postbiotics’ was searched online. We concluded that an ingredient that was already used in product names and could be used for any product line in the future would not be competitive in terms of cognitive enhancement. Thus, we came up with a nickname for the product- ‘Pobi(포바)‘- to establish a friendly presence to consumers. In addition, we hired Ahn Young-mi (안영미), a female comedian who is known to be straightforward and vigorous, and created a viral video to maximize the product’s USP, in which that the Lactobacillus reaches the intestines vigorously and powerfully.

Alibaba group was thinking about operating Instagram and Facebook accounts in Korea as a way to strengthen their social media presence and produce more content. This would allow them to not only diversify their content, but also better communicate with consumers about what trends they're seeing. Working with Creatip would allow them to better communicate their localized communications strategy to people all over the world. 

Trip.com, the world’s second largest online travel agency, had a high demand to increase organic traffic to their website through content marketing. CREATIP managed their Naver Post (optimized for mobile Naver users) and Kakao Brunch accounts to fulfill their needs to increase organic traffic, along with destination marketing based on data analysis

As the first Korean digital marketing agency of Sands Resort Macau, CREATIP was asked to build up a solid digital foundation to increase awareness and revenue of all their properties including The Venetian Macau, The Parisian Macau and Sands Resorts Cotai Central in Korea. CREATIP planned digital campaigns to enhance awareness of their 9 properties in Macau and managed local digital platforms (Naver Blog / Naver Post / Kakao Channel) for content marketing. Through influencer marketing and performance marketing, we successfully increased the direct room bookings by achieving over 260M impressions.

Tourism Australia was looking for a dedicated partner who can help them with social media management and ongoing content creation to grow its social media presence and develop owned media channel in South Korea. With strong industry knowledge and extensive digital marketing experience in tourism, CREATIP successfully launched the Korean official Instagram account for Tourism Australia and achieved 10K followers within 6 months by engaging content creation and event management. In July 2022, reflecting the trend that celebrities’ travel contents highly influence consumers to help select the destination, CREATIP hosted Korea’s top actress, Han Jimin, to Australia. With well-made branding video and image, were released in serial form.

Hotels.com was looking to grow its social media presence in South Korea and reached out to CREATIP to help with the setup of the local Instagram account and the ongoing creation of content and social media management. During the management period, CREATIP was able to establish a solid brand presence among the Korean audience not only to increase reach, but also to engage with seasonal digital campaigns and influencer activation (including IG Live with Tier 1 KOL).

Miele, a home appliance brand founded in 1899, set out to live up to its brand slogan: "Immer Besser"(Always Better). To achieve this goal, we created high-quality, first-rate content and engaged with consumers. Thanks to our efforts, Miele has been recognized as Korea’s most premium home appliance brand.

The objectives of SAP Korea's digital campaign were twofold: lead generation and brand awareness. The company had recently launched a new solution for small and medium-sized businesses, and they wanted to reach out to potential customers through digital media.

In addition to supporting both of its coporate and general clients in building successful businesses, Salesforce, as a B2B company, has been promoting its products and services through social media. Salesforce's social media channels serve as both a valuable information resource and medium for the customer success, publishing business reports with latest trends and useful insights for a variety of industries.

Josun Hotels & Resorts was looking to increase online presence and communication with customers with their new hotel brands. They were looking for an agency to help manage all of their properties' Instagram accounts, along with performance marketing to increase online sales. CREATIP built a strong communication channel with customers by managing Instagram accounts for each property newly launched in 2020 & 2021. CREATIP achieved the proposed KPI (No. of followers) successfully during the project period.

After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that could fulfill their needs. Since 2015, CREATIP has planned digital campaigns to enhance awareness of their reward program and local properties. By managing their owned social media channels such as Naver Post and Kakao Channel, we increased their online presences and loyalty member recruitment.

Global hotel franchise, IHG Hotels & Resorts’ AMEA office required performance marketing for their hotels in Korea, Japan and Southeast Asia. IHG's global channels did not allow localization of social media channels. Therefore, IHG stakeholders were interested in partnering with a local partner to execute digital campaigns in Korea with CREATIP. CREATIP provided services for Naver PPC paid search, brand search campaigns with crafted copywriting to accentuate the specific features of the hotels. Our team was also tasked with amplifying the brand's reach with OOH display ads in highly populated areas along with a Kakao channel management plan to increase followers with organic content marketing.

As the beverage market began to revitalize in 2022, we created short-form content to help Lipton be recognized as a top-tier brand by women - the main target audience in the domestic RTD market. To get closer to our target audience, we hired IG Reels creators and TikTok creators to launch a new marketing campaign. Our team decided that in order to make a lasting impression on their target demographic of women in their 20s and 30s, we would need to expose them to the Lipton iced tea product at least once a month. Lipton iced tea was exposed to about 3 million women in Korea in 2022 with the short-form content.

COTY was looking to target Korean travelers to promote the new launch of Gucci and Burberry lines. *Gucci’s Objective: To drive sales of Flora Fragrance and makeup exclusive collections in the travel retail segment of Korea fragrance and makeup market *Burberry’s Objective: To drive traffic to offline stores and boost live stream views by digital media campaign CREATIP developed the new campaign site for each brand to build awareness by digital media campaigns on domestic, global & OTA platforms. We also delivered a virtual masterclass with top-tier KOLs to showcase on multiple platforms to educate and engage with the audience.

As a newly-launched brand, Kahi needed to find a way to stand out in the highly competitive Korean beauty market, which is worth nearly 20 trillion won. To do this, they launched a new product called 'Wrinkle Bounce Multi-Balm'. In 2021, the brand created a stir in the beauty industry by promoting the new, innovative products. Since then, we launched performance marketing to maximize sales, and solidified Kahi as an industry leader with campaign messages and viral content to set them apart from the competition

We took Calvin Klein’s clean, modern brand identity with calm monochromatic tones that might otherwise seem bland and operated a marketing campaign to position them as a brand with distinctive vibes to Korean MZ consumers. As the brand was perceived as an "underwear brand, not a fashion apparel brand" by the domestic MZ audience, we focused on creating content that would resonate with the target audience. We communicated with the MZ generation through Naver Posts in a webzine format run by Calvin Klein, and Kakao Channel, which directly generates potential consumers. In addition, we continuously exposed Calvin Klein’s products through the accounts of celebrities and influencers they admire and created a new trend among the MZ generation. 

Versace, an Italian luxury fashion brand, looked for a partner who can increase their awareness and online sales through SEM in Korea. CREATIP increased Versace’s exposure and awareness in Korea by launching their first SEM marketing program on Korea's leading search engine, Naver and Daum(Kakao) and provided precise and optimized campaign structure for Naver brand search ad and power link (search ad) for their various promotions.

lululemon was looking for a partner that could increase its brand awareness and improve its social media presence in South Korea. With extensive expertise in digital marketing and content creation, CREATIP built effective social media strategies and executed campaign plans for lululemon. By producing creative content and connecting with guests on Instagram, we broadened the brand's appeal with new audiences and built the brand loyalty through successful user generated campaigns including the '21 Days Challenge.' To attract a younger audience, we created a variety of short-form content that features styling and product education/recommednations, which boosted the sales and guests' satisfaction. In addition, we successfully localized the brand's global assets and communications to fit with the Korean audience, aligning with its identity.