Creative Navy

We do everything in-house, and this is important because most of our staff have been with us for a very long time. The types of projects we do at Creative Navy require senior designers with considerable experience in highly demanding projects. This also means that the team routines and processes we follow must be second nature to everyone.
This type of synergy can only come from a substantial commitment that manifests by everyone being in-house. Forming this type of bond with an outsourcing partner is close to impossible because it takes a long time to, and usually, businesses don't have such overlapping long term goals. When we work as a close-knit team, the human element makes us more aligned and attentive to each other's needs.

What sets Creative Navy apart from other UX/UI agencies, is the size and high level of expertise. Other agencies that are larger than us and have highly valuable knowledge distribute it across a large team that is made up of more junior designers. Thus, customers can't get the focus the best people for their project.
With Creative Navy, customers get a highly focused team of senior designers who have been together on many challenging projects. Thus, we can deliver better solutions faster, and most customers report that they genuinely feel an uplift in their product development cycle, even when the project is complicated, or all the technical limitations appear impossible to overcome.

Given the diversity of the UX/UI design projects we do, Creative Navy doesn't have an industry focus. We have worked with customers in industries such as automotive, national security, finance, manufacturing, consumer applications, and many others. Many of our customers sit in between sectors, where there is room for innovation. A lot of the UX/UI design projects we work on are enterprise or B2B, but we also work on many projects that cater to consumers or with mixed models.

The types of UX design projects we do at Creative Navy are either complex or challenging and therefore, we have to devise a design strategy that fits the details of the customer and their strategic role. However, generally, there are a few parameters that affect our thinking, in a precise mix that is unique to every design project:
- The people who use the application with their roles, cognitive abilities, goals, purposes, and expectations;
- The context the system is being used is essential in many projects, especially when it comes to UX design for embedded systems that are not a regular web or mobile app;
- The business goals of our customer – this does include not only the notion of monetization but also operational capabilities to support individual customer experiences, strategic milestones in the development of their digital product, timelines and so on;
- The tasks that users have to perform are a factor in and of itself because the UX/UI layer of a digital product is a place where the needs of different stakeholders converge and what people do in the digital environment is a sort of mediation between those needs;
- The technical constraints are sometimes vital because we work on many projects that are cutting edge and push the boundary of what is technically feasible.

At Creative Navy, we have to be mindful of all these factors when creating the UX/UI design for a digital product.

The parameters above have to be kept in mind when designing. In essence, the design is a decision-making process that takes stock of all parameters that affect an interactive system. In the process of UX design (and also UI design), we actively integrate research and data that we interpret with the help of insights and models from cognitive science. We use principles of ergonomics and how the human mind works to create more intuitive and efficient interactions. This is something that defines Creative Navy.

Ultimately the cost of a project is determined by complexity, which can manifest in many ways: it can be the breadth of an application in terms of features and modules, but it can also be an application with very few features but with a large number of user types or limitations. At Creative Navy, we work out dependencies and consequences of design decisions and then always do our best to simplify the user experience.
This process of making the complicated simple requires large amounts of effort, including research, exploring alternatives, testing and defining conceptual aspects of the digital product. This is what determines the cost of a UX/UI design project at Creative Navy.

Usually, we work in sprints that are tied to a project plan and milestones, so payments are related to both these aspects. The projects we work on at Creative Navy don't have a straight forward solution that is obvious from the start, so fixed pricing doesn't work. However, we do give highly reliable estimates for each milestone ahead, and we work closely with our customers to control cost.

We don't have a minimum budget, and given how involved everyone in the team is in what we do, the most critical factor for us is how exciting a project is and if we can work well with a customer. At Creative Navy we haven't turned down anyone because they were not willing to commit to a minimum spend, but we have turned down customers whom we thought would not be able to handle what is required to get their digital product off the ground.
We work with large corporations or state entities, but we also work with one-person startups quite regularly. One of the fun aspects of what we do is that we get a chance to meet people who are smart and come up with ideas that no corporations could have ever invented.

GoodFirms is an excellent place for potential customers to find out more about Creative Navy and to compare us to other businesses. We like the ethos it inspires and is glad to be part of it.