CutThru

INSIGHT
The research uncovered that customers appreciated the company's focus on simplicity and ease of use, and desired a brand that mirrored these qualities. Furthermore, the research revealed that Medpack's packaging solutions offered significant safety benefits compared to traditional Webster packs, which further strengthened the brand's competitive footing.

ANSWERS
It was clear that customers and stakeholders were looking for a brand that prioritised both safety and convenience in medication packaging solutions.This insight served as the foundation for Simple Dose's brand positioning, which was centered around the twin pillars of safety and convenience. Through this positioning, the Simple Dose brand was born and became the symbol of the company's commitment to providing its customers with easy to handle, safe, and user-friendly medication management

ISSUES
Hyloh, a renowned materials and sustainability consultancy, assists top-tier clients like Apple, Mattel, L'Oreal, and Louis Vuitton in addressing their sustainability concerns. The challenge they faced was a common issue in their industry: presenting their brand and services in an accessible and comprehensible manner. Their messaging and visual communication were often laden with high-level jargon, making it difficult for potential clients to grasp the value Hyloh provides. Our goal was to create a more approachable brand for Hyloh, communicating their expertise in a less esoteric and more tangible way, ultimately enhancing their market appeal and accessibility.

INSIGHT
The research shed light on Hyloh's key strengths that set them apart from their competitors. First, Hyloh adopts a conciliatory approach, while others often leave clients feeling guilty for past mistakes. Second, Hyloh demonstrates genuine commitment by investing in the development of innovative and sustainable materials themselves. Furthermore, we discovered that even professionals in the sustainability field struggled to comprehend the lofty language used by most

ANSWERS
Our research-driven strategy for Hyloh led us to reimagine the way complex sustainability concepts were communicated. Instead of relying on verbose descriptions, we turned to visual storytelling to make their offerings more tangible and engaging. To make Hyloh's services less abstract and more relatable, we focused on outlining their method and process with scientific precision. This approach provided clarity and showcased their expertise in addressing environmental and sustainability concerns. Additionally, we leveraged the beauty and uniqueness of the materials they discover and recommend, highlighting the aesthetic value of their solutions. The result was a revamped brand that not only clarified Hyloh's role as a sustainability consultancy but also educated people, giving them a deeper understanding as to the varying problems they solve and the process by which they solve them.

ISSUES
Blossom is a Fintech poised to disrupt banking, term deposits and how people save. In a market where your rivals are massive, long-standing brands worth billions of dollars, brands like Blossom must adopt a unique approach to captivating younger customers, especially in a domain that is typically perceived as unappealing or mundane.

INSIGHT
Research uncovered that there was a rare alignment between the values of the Blossom team and their target market. Aside from wanting to be better savers, both have strongly held beliefs in female financial empowerment and supporting the environment.

ANSWERS
CUT THRU worked closely with Blossom to create a truly unique, earthy, warm and female-oriented brand in space typically male-dominated by cold and transactional space. We believe every successful brand has an element of novelty and convenience within them. Working closely with Blossom, we developed a brand that rewards savers by planting trees in bushfire-affected areas as they reach their savings goals. Using conversion-centered design, we helped the brand get significant traction as it launched, despite having a modest marketing budget.