Demojo Communication

In the effort of launch the latest fine writing - HEXO, a full-fledge digital marketing campaign were carried out to create awareness towards target audience. 

Sales funnel has been created to convert the target audiences. ‘Gifting to your loved one’ were introduced to further enhance the reach and conversion.

Impact

• Total Impressions : 3 millions
• Traffic conversion : 3% 
• Sales conversion : 0.5%

The pandemic situation has restricted all travel & events, client need an interested and interactive launch idea for their latest campaign for audiences in South East Asia.

Solutions

Instead of usual desk bound webinar, we set up the office with a thematic decoration and lighting to grab the attention of the attendees. 

On top of presentation, interactive mini games were in planned for crowd retaining throughout the session.

As KUNDAL broadens market presence into Asia, they are looking for the most effective channel in penetrating the market for its brand awareness and activation.

Solutions & Impact

We kickstart the campaign with a social media-led approach followed by a series of influencer marketing campaigns to connect with consumers.

• Impressions: 150K ++
• Engagements: 13K++

Celebrating a milestone with a theme that's overflowing with culture. Clients wanted a theme that's represent its new entity on the merger of NTT (Japan owned) & Dimension Data (South Africa owned) as a message to the employees and celebration.

Solutions

Our team then came out with the idea of "East meets West'' based on the origin of both companies.

We did not stop at the theme, the decoration and entertainment of the evening also proposed according to the 'Message' that the client wanted to deliver. We incorporated both cultural and modern performances based on the nature of business as well. 

Contents are needed for online tactical campaign during the lock down period of pandemic. However our team are restricted from all sort of movement due to regulation by government therefore usual video production with talents and crews is not an option. 

Solutions & Impacts

We adapted and adjusted our approach in content creation. Our team manage to produce a video by utilising client's existing assets pairing with stock videos available online in only 3 days time from storyboard to final deliveries. 

The video garners more than 30K views in just two weeks time and online sales increased exponentially too.

Overall key conceptualization and design execution of AFFIN’s customer reward campaign. We need to a communication that would encourage AFFIN customers to spend for rewards.

Solutions & Impacts

The design is visualized and executed with the jet set travelling lifestyle in mind. Information is concise and clear cut for easy digestion while adhering to BNM design requirements.

Following footsteps of international siblings, Dunkin' Donut Malaysia was rebrand to Dunkin'. We are assigned to run a full fledged campaign for both online & on-ground channels. 

Solutions & Impacts

Started with digital teaser campaign to capture market attention followed by an on-ground PR lauch involving media & key stakeholders about the new brand & offerings. 

The campaign was then ended with high impact coffee conversion campaign targeted to increase in-store sales. Contest in the campaign resulted in more than 21,000 reach, with 450 entries.

Clients wanted more than usual boring TV commercial in attracting their target audience - Gen Z. This group of audiences are known to be independent, wants to be heard and has short attention span. 

We need to craft a commercial that contains the product features and appear to be attractive to the market.

Solutions & Impact

Looking at the characters of our target audiences, we took 'Identity' as the key approach. We gave identity to each colour of the product by highlighting the lifestyle of Gen Z.

An upbeat electronic music are composed in particular for the commercial using by incorporating the clicking sound of unlocking the corrector to highlight features of it.

The target market buys into it and sales shot up immediately once it is launch. The video garners 100K views in first month of launch. 

The video are currently being use globally promoting to consumers and retailers as well.