Designpluz

Tax Today, a well-established Australian accounting firm known for providing instant tax refunds, was facing a significant operational hurdle. With numerous branches scattered across the country, they depended on legacy desktop applications and local servers to manage their workflows. This decentralised structure led to data silos, inconsistent software updates, security vulnerabilities, and escalating IT costs. As client demands grew, so did the strain on their infrastructure—slowing down service delivery and limiting their ability to scale. It became clear that a major digital transformation was necessary.

Tax Today turned to Designpluz, a sydney software development agency with proven expertise in delivering enterprise-grade digital solutions. After an in-depth consulting phase to understand their business objectives and technical needs, our team proposed a custom cloud-native web application hosted on Microsoft Azure.

We began by reimagining the user journey, applying our UI/UX design expertise to create an interface that was intuitive, fast, and optimised for both desktop and mobile environments. While not a mobile app in the traditional sense, the application was designed to be mobile-responsive, aligning with best practices followed by top mobile application development agencies.

Our development team engineered a secure and scalable application that consolidated all branch operations into one unified digital platform. With seamless software integration, the system enabled real-time access to refund status, document verification, client communication, and internal performance analytics—accessible anytime, anywhere via a secure internet connection.

Results

The transformation delivered immediate and measurable results. Tax Today reduced its IT infrastructure and maintenance costs significantly by eliminating the need for on-site servers. Branch managers gained access to real-time performance dashboards, improving both operational visibility and decision-making. The automation of previously manual workflows led to faster processing of tax refunds and an overall increase in client satisfaction.

With a robust, scalable platform in place, Tax Today was now fully equipped to expand into new locations without the technological bottlenecks that once held them back. Their digital evolution not only enhanced internal efficiency but also reinforced their market reputation as an agile and modern financial services provider.

Bloom Home Loans set out to transform the traditional mortgage brokerage experience in Australia. In an industry often perceived as complex and intimidating, Bloom envisioned a more modern, transparent, and supportive way to help Australians secure their dream homes. They needed a strong digital identity and a seamless, user-friendly platform to connect effectively with their target audience.

That’s where Designpluz stepped in.

Challenge

The mortgage industry is saturated with generic websites and uninspiring user journeys. Bloom Home Loans wanted to differentiate themselves by creating a digital-first platform that offers clarity, simplicity, and empowerment to users—especially first-time homebuyers. However, they needed more than just a good-looking website. They required full-scale digital transformation, starting from branding and ending with ongoing digital marketing to build and maintain visibility in a competitive market.

Solution

With over 17 years of experience helping businesses succeed online, Designpluz provided end-to-end support for Bloom Home Loans, acting as a trusted partner through every phase of the project.

1. Branding that Builds Trust

As a leading branding agency in Sydney, we collaborated closely with Bloom to develop a visual identity that communicated trust, approachability, and expertise. This involved logo design, colour palettes, typography, and brand messaging guidelines—all carefully crafted to appeal to both first-time buyers and seasoned investors.

2. Intuitive UI/UX Design

Understanding the importance of ease of use in the financial sector, our UI/UX design team focused on creating an intuitive and stress-free user journey. From calculators and eligibility tools to mortgage guides and FAQs, we ensured that the interface made the home loan process feel accessible, not overwhelming.

3. Website Development that Performs

As a trusted provider of website design services in sydney, we developed a responsive, fast-loading, and SEO-optimised website tailored to the needs of Bloom’s audience. The site included smart features like loan comparison tools, enquiry forms, content hubs, and integration with lead management systems—providing a seamless digital experience across all devices.

4. Digital Marketing for Sustainable Growth

To attract and convert leads, we provided a comprehensive strategy as a digital marketing agency in Sydney. Ensuring Bloom Home Loans wasn’t just visible online, but actively engaging visitors and turning them into valuable customers.

5. Ongoing SEO & Technical Maintenance

Our team of SEO specialists in Sydney implemented best-practice on-page and technical SEO, including metadata optimisation, internal linking, keyword strategy, and performance monitoring. We continue to provide ongoing website maintenance, ensuring speed, security, and regular updates as Bloom’s platform and user needs evolve.

Results

Striking New Brand Identity – Bloom now has a memorable and modern brand that differentiates it from traditional mortgage brokers.

Enhanced User Experience – Visitors find the site easy to navigate and are more likely to engage thanks to smart tools and clear content structure.

Increased Online Visibility – Through SEO and digital marketing, Bloom's website ranks for relevant keywords and generates high-quality traffic.

Lead Generation Growth – Lead form submissions and loan inquiries have steadily increased thanks to targeted campaigns and user-centric design.

Stronger Market Position – With an elevated online presence and continuous optimisation, Bloom is fast becoming a recognised name in the Australian mortgage space.

At Designpluz, we don’t just deliver projects—we build long-term success. Our full-circle support helped Bloom Home Loans go from concept to conversion-ready digital leader in the mortgage industry.

Born from a deep passion for adventure and 4×4 vehicles, Custom Outfitters Australia was created by a group of enthusiasts who understood the unique needs of off-road drivers. What started as a hobby quickly evolved into a thriving business when the founders noticed a significant gap in the market: a lack of specialised online platforms offering custom-fit 4×4 accessories paired with excellent customer service. Their goal was clear—build a professional and powerful eCommerce presence that reflects their product expertise and reaches both Australian and international markets. However, they needed the right digital partner to bring their vision to life.

Solution

With over 17 years of experience helping businesses transform online, Designpluz partnered with Custom Outfitters to create a digital experience that matched their brand’s energy and customer-first values. As a trusted ecommerce development company sydney, we approached the project with precision and creativity.

We began with in-depth UI/UX design, ensuring the website was intuitive, visually striking, and aligned with the adventurous spirit of the 4×4 community. Every touchpoint was designed to be clean, fast, and user-friendly, from the homepage to the checkout.

Next, we developed a fully custom eCommerce website with smart features tailored to their niche audience. These included:

Custom Product Search – A dynamic tool allowing users to search for parts that perfectly match their specific vehicle make and model, removing guesswork and improving shopping confidence.

Custom Shipping Calculator – Designed to automatically estimate shipping costs based on weight, size, and location, streamlining the customer journey.

AWS Cloud Hosting – To ensure speed, security, and scalability, the site was deployed on AWS infrastructure, built to support large product databases and growing web traffic.

To enhance online visibility, we also integrated foundational SEO best practices into the build, setting the stage for future marketing campaigns. As part of our SEO services Sydney offers, we optimised metadata, and product page structures, and implemented a clean URL strategy to improve organic search ranking from day one.

Results

The collaboration between Custom Outfitters Australia and Designpluz resulted in a high-performing digital platform that supports both the business and its customers.

The brand now boasts a professional eCommerce store tailored specifically to the 4×4 market, which is both easy to navigate and fully responsive across all devices.

Customers enjoy a seamless product-finding experience through the custom search and shipping tools, improving satisfaction and reducing cart abandonment.

Hosting the site on AWS Cloud has provided lightning-fast load times and secure performance even during peak traffic.

With an SEO-ready foundation built in, the website is attracting more organic traffic and ranking higher on relevant search terms thanks to ongoing SEO services Sydney.

Most importantly, Custom Outfitters is now positioned as a trusted brand in the off-road accessories space, growing steadily in both local and international markets.