Dexence

L’Oréal it is a multinational beauty company from France, located in more than 140 countries in the five continents. Brazil is between the five biggest markets of L’Oréal. Facing that scenario, L’Oréal Brazil asked Dexence to resolve a problem in the sales process. Essential for the business sustainability, the investment in ways of optimize the work process, providing information in a fast and consistent way, has turned priority. Take orders in paper and pen was not working anymore and delayed the workers that could be closing new deals or thinking in strategies to increase the sales. Thinking in optimization, Dexence was hired to take care of the mobile app toward the L’Oréal Brazil sales.

The developed app is a mobile multi-platform, built with Xamarin tool for iOS and Android platforms, for the use of the sales force of L’Oréal Brazil. The main goal was the communication between the cloud platform of CRM Salesforce, to allow the orders taking without the need of Wi-fi, or 3g, or 4g connection in the moment of typing. Besides orders and products, the app also has clients informations of each representative, products informations, and a calendar containing the user appointments, everything sinc with the cloud platform. The main goal of the app is facilitate and potentiate the sales process, increase the sellers velocity of L’Oréal Brazil and decrease the cost with the orders.

Google continues to gobble up market-share around the world, but their growth hasn’t been without challenges. In Brazil, and many other emerging markets, one barrier has been training third-party sales partners to effectively market the AdWords platform.

To help solve that problem, Google turned to Dexence. Together, we developed an interactive, e-learning app to help democratize the Brazilian AdWords market. The app’s success hinges on the philosophy that learning doesn’t need to be difficult. By using strategies like Machine Learning, Gamification, and feedback-driven updates, the app molds itself to suit each user’s unique experience. The app also incorporates a variety of content types and functionality to help increase engagement and retention. Interactive exercises, video how-tos, and easily digestible tips all come together to keep boredom from creeping in. The result is a simple and intuitive way for people to master Google AdWords.

Dexence led the project all the way from conception to its launch on the Play Store. We used a variety of tools and languages in the development process, including the Google App Engine, Python, Android, Firebase, and Google Analytics.

Circle Line has proudly hosted more than 60 million passengers and prides itself on being the only cruise company in New York Harbor exclusively dedicated to sightseeing. Looking for a way to enhance and refresh their passengers’ experience, the company turned to a logical choice: a mobile app.

An enormous challenge facing B2C companies today is how to navigate the turbulent waters of where marketing meets technology without getting knocked off course. Often times, CMOs sit adrift in a sea of options, unsure which heading will lead them to the buried treasure of enhancing customer experience. Realizing that, how could Circle Line cut through the clutter and secure a beachhead in the battle for consumers’ attention?

Circle Line thought of an interactive map with a “Follow Along” guided tour or “Take your Time” manual mode. This unique feature called for modifying NYC harbor maps with landmarks as reference points to show individual boat and passenger location in real-time.With the toughest challenge met, the team set about to rounding out the app, adding visuals of the NYC skyline as seen from Lady Liberty’s crown and content (audio and written) available in seven different languages. The app also contains maps of NYC sights, photos, videos and much more.