Digitpol

ICT, Cybersecurity & Digital Forensics

0.00/5 (0 Reviews)
Digitpol is an international ICT and CyberSecurity company headquartered in The Netherlands that provides extensive expertise in ICT, cyber security and cyber crime investigation to business, our rich experience is gained by global investigation on real-life cyber attacks. ...
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$150 - $199/hr
1,000 - 9,999
2013
Netherlands, United Kingdom
Digitpol
ICT, Cybersecurity & Digital Forensics
0.00/5 (0 Reviews)
In today’s digital world, where incidents of data tampering and forgery are increasing rapidly, it has become imperative to protect any data that is sent online. For the safety and security purpose of the data, Digital Signatures are expanding in popularity amongst the professionals. It validates the authenticity of a document, file, or software. What is a Digital Signature? The digital signature implements a mathematical pin or algorithm to sign, and it also validates the authenticity of a document, file, or software without using pen and paper. A digital signature is used to ensure that the data that is digitally sent belongs to a designated source, and it reaches the receiver in the same way as an envelope seal does. The digital signature is a small block of data attached to documents you sign and this signature is used to certify or approve documents. Why do we need Digital Signature? Traditionally, sending a physically signed document from one country to another via a courier was a time-consuming process. Moreover, there was a wastage of paper while transmitting the documents. On the other hand, while using a digital signature, you can electronically send the texts in a matter of minutes and save lots of time and money. Various researches were conducted globally to understand the significance of digital signature, and it was concluded that you could save an entire working week for any professional by using digital signatures. How does Digital Signature Work? Digital signatures are established on Key Infrastructure and generate two keys, a Public Key and a Private Key. The private key is considered to be confidential and is kept by the signer. On the other hand, the receiver has access to the public key and the authority to decrypt the message. It can be further elaborated as, suppose there is a person named Peter, who wants to send an encrypted message to Lee. Here, Peter has the private key to sign the document digitally. Before encrypting the message using the private key, an algorithm named ‘MD algorithm’ encrypts the message to be sent by Peter into a 128/256-bit format known as a hash value. Then Peter’s private key encrypts this hash value. On completion of both the processes, Peter’s message is said to be digitally signed. On Lee’s side, the digitally signed message is decrypted with the help of the signer’s public key. The public key decrypts the message and transforms it into another hash value. Then the message is opened with a program(e.g., MS Word, Adobe Reader), and a comparison is made with this hash value to the original hash value, which was generated on Peter’s side. If the hash value on Lee’s side matches with the hash value created on Peter’s hand. After this, the message is opened, and if both hash values match, it displays the message “The document has been modified since this signature was applied.” If both the hash values do not match, it shows the following message: “The document has not been modified since this signature was not applied.” Last Words: The growth in data tampering incidents has caused a significant increase in the acceptance of digital signatures. The latest research depicts that the global Digital Signature market will expand to 24.2% from 2017 to 2025. Moreover, digital signatures are considered equivalent to handwritten signatures in many countries. Bearing in mind the perks involved along with the potential dangers, it is safe to conclude that the digital signature is the next-gen solution for potential digital frauds.
In today’s digital world, where incidents of data tampering and forgery are increasing rapidly, it has become imperative to protect any data that is sent online. For the safety and security purpose of the data, Digital Signatures are expanding in popularity amongst the professionals. It validates the authenticity of a document, file, or software. What is a Digital Signature? The digital signature implements a mathematical pin or algorithm to sign, and it also validates the authenticity of a document, file, or software without using pen and paper. A digital signature is used to ensure that the data that is digitally sent belongs to a designated source, and it reaches the receiver in the same way as an envelope seal does. The digital signature is a small block of data attached to documents you sign and this signature is used to certify or approve documents. Why do we need Digital Signature? Traditionally, sending a physically signed document from one country to another via a courier was a time-consuming process. Moreover, there was a wastage of paper while transmitting the documents. On the other hand, while using a digital signature, you can electronically send the texts in a matter of minutes and save lots of time and money. Various researches were conducted globally to understand the significance of digital signature, and it was concluded that you could save an entire working week for any professional by using digital signatures. How does Digital Signature Work? Digital signatures are established on Key Infrastructure and generate two keys, a Public Key and a Private Key. The private key is considered to be confidential and is kept by the signer. On the other hand, the receiver has access to the public key and the authority to decrypt the message. It can be further elaborated as, suppose there is a person named Peter, who wants to send an encrypted message to Lee. Here, Peter has the private key to sign the document digitally. Before encrypting the message using the private key, an algorithm named ‘MD algorithm’ encrypts the message to be sent by Peter into a 128/256-bit format known as a hash value. Then Peter’s private key encrypts this hash value. On completion of both the processes, Peter’s message is said to be digitally signed. On Lee’s side, the digitally signed message is decrypted with the help of the signer’s public key. The public key decrypts the message and transforms it into another hash value. Then the message is opened with a program(e.g., MS Word, Adobe Reader), and a comparison is made with this hash value to the original hash value, which was generated on Peter’s side. If the hash value on Lee’s side matches with the hash value created on Peter’s hand. After this, the message is opened, and if both hash values match, it displays the message “The document has been modified since this signature was applied.” If both the hash values do not match, it shows the following message: “The document has not been modified since this signature was not applied.” Last Words: The growth in data tampering incidents has caused a significant increase in the acceptance of digital signatures. The latest research depicts that the global Digital Signature market will expand to 24.2% from 2017 to 2025. Moreover, digital signatures are considered equivalent to handwritten signatures in many countries. Bearing in mind the perks involved along with the potential dangers, it is safe to conclude that the digital signature is the next-gen solution for potential digital frauds.

In today’s digital world, where incidents of data tampering and forgery are increasing rapidly, it has become imperative to protect any data that is sent online. For the safety and security purpose of the data, Digital Signatures are expanding in popularity amongst the professionals. It validates the authenticity of a document, file, or software.

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What is a Digital Signature?

The digital signature implements a mathematical pin or algorithm to sign, and it also validates the authenticity of a document, file, or software without using pen and paper. A digital signature is used to ensure that the data that is digitally sent belongs to a designated source, and it reaches the receiver in the same way as an envelope seal does. The digital signature is a small block of data attached to documents you sign and this signature is used to certify or approve documents.

Why do we need Digital Signature?

Traditionally, sending a physically signed document from one country to another via a courier was a time-consuming process. Moreover, there was a wastage of paper while transmitting the documents.

On the other hand, while using a digital signature, you can electronically send the texts in a matter of minutes and save lots of time and money. Various researches were conducted globally to understand the significance of digital signature, and it was concluded that you could save an entire working week for any professional by using digital signatures.

How does Digital Signature Work?

Digital signatures are established on Key Infrastructure and generate two keys, a Public Key and a Private Key. The private key is considered to be confidential and is kept by the signer. On the other hand, the receiver has access to the public key and the authority to decrypt the message.

It can be further elaborated as, suppose there is a person named Peter, who wants to send an encrypted message to Lee. Here, Peter has the private key to sign the document digitally. Before encrypting the message using the private key, an algorithm named ‘MD algorithm’ encrypts the message to be sent by Peter into a 128/256-bit format known as a hash value. Then Peter’s private key encrypts this hash value. On completion of both the processes, Peter’s message is said to be digitally signed.

On Lee’s side, the digitally signed message is decrypted with the help of the signer’s public key. The public key decrypts the message and transforms it into another hash value. Then the message is opened with a program(e.g., MS Word, Adobe Reader), and a comparison is made with this hash value to the original hash value, which was generated on Peter’s side. If the hash value on Lee’s side matches with the hash value created on Peter’s hand. After this, the message is opened, and if both hash values match, it displays the message “The document has been modified since this signature was applied.” If both the hash values do not match, it shows the following message:

“The document has not been modified since this signature was not applied.”

Last Words:

The growth in data tampering incidents has caused a significant increase in the acceptance of digital signatures. The latest research depicts that the global Digital Signature market will expand to 24.2% from 2017 to 2025. Moreover, digital signatures are considered equivalent to handwritten signatures in many countries. Bearing in mind the perks involved along with the potential dangers, it is safe to conclude that the digital signature is the next-gen solution for potential digital frauds.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.
To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are.

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Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis:

Forecast Consumer Requirements:

Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology.

For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut.

Make the Best Use of Technology:

It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time.

Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents.

Make Your Digital Presence Felt:

During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns.

For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises.

Emphasize on Customer Experience

In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience.

Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation.

Convert into a Purpose-Led Brand

Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients.

Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people.

For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan.

Final Words:

It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

Blockchain Technology is assumed to cover a lot of industries in the future, and Digital Marketing is one of them. We already know that the most significant aspect of blockchain is that it enables decentralized communication between various parties. Moreover, and every aspect of this technology is documented and verified. Both of these facts could help blockchain accelerate the digital marketing domain. Let’s have a look at some of the collective points about how blockchain technology could help in digital marketing. Blockchain removes the Intermediator in the Digital Marketing In digital marketing, there is a “Middleman” involved, who monitors the territory between the advertisers and users. However, by leveraging blockchain technology, the need for this ‘Middleman’ can be eliminated. This process would save not only your time but also the capital, and would also increase your efficiency to focus towards other goals. For instance, let’s consider the process of SEM, where websites might choose to display Google ads. Google also controls the processing of transactions so that the website owner is paid relatively for clicks generated on the advertiser’s ad. Google serves as the middleman between the advertiser and the website owner here and takes a cut of the profits. In the same situation utilizing blockchain technology websites would directly be validated and verified without involving Google. The advertisers would know the exact amount they are paying for genuine clicks, and site owners can also ensure that they are getting paid fairly. All these processes would result in a reduction in extra costs and an increase in the profit margin of your marketing campaign. Blockchain Builds Trust With Clarity One of the major problems faced by enterprises today is trust in consumers. The consumers are becoming more skeptical in deciding what to choose from a variety of options available to them. Hence, the most challenging part for companies today is to gain trust through transparency and clarity. By implementing blockchain technology to their businesses, enterprises can provide central transparency to their clients and consumers. Another advantage of blockchain is that everything is extensively verified and documented. The consumers can get a detailed outlook of all the processes taking place during production. This clarity helps the consumers to trust the brand for their future requirements. Blockchain Impels Public Liability CSR (Corporate Social Responsibility) is another critical term. The clarity and documentation of blockchain can be utilized to produce digitized contracts. These digital contracts could be kept open for the public to view and address the company accountable in case of deception. Blockchain Authorizes the Consumer to Control Their Information The future of digital marketing could get the best by balancing advertising with identity concerns. We can identify many such services already in the market that allows users to manage their identity and transaction history, like uPort, MetaMask, and Keybase. Implementation of blockchain technology to the digital marketing campaigns enables the consumers to charge for their contact information and attention. Conclusion: There are infinite possibilities for a digital marketer that is innovative and efficient to look for different alternatives for advertisements. Blockchain technology can be very beneficial to digital marketers as it helps acquire more customers at a lower cost. Apart from digital marketing, blockchain technology will agitate multiple industries in the coming years. By implementing this technology, the concept of middleman can be thoroughly removed by allowing different players to collaborate through smart contracts. Several organizations have already started leveraging blockchain technology to increase transparency and reduce friction.
Blockchain Technology is assumed to cover a lot of industries in the future, and Digital Marketing is one of them. We already know that the most significant aspect of blockchain is that it enables decentralized communication between various parties. Moreover, and every aspect of this technology is documented and verified. Both of these facts could help blockchain accelerate the digital marketing domain. Let’s have a look at some of the collective points about how blockchain technology could help in digital marketing. Blockchain removes the Intermediator in the Digital Marketing In digital marketing, there is a “Middleman” involved, who monitors the territory between the advertisers and users. However, by leveraging blockchain technology, the need for this ‘Middleman’ can be eliminated. This process would save not only your time but also the capital, and would also increase your efficiency to focus towards other goals. For instance, let’s consider the process of SEM, where websites might choose to display Google ads. Google also controls the processing of transactions so that the website owner is paid relatively for clicks generated on the advertiser’s ad. Google serves as the middleman between the advertiser and the website owner here and takes a cut of the profits. In the same situation utilizing blockchain technology websites would directly be validated and verified without involving Google. The advertisers would know the exact amount they are paying for genuine clicks, and site owners can also ensure that they are getting paid fairly. All these processes would result in a reduction in extra costs and an increase in the profit margin of your marketing campaign. Blockchain Builds Trust With Clarity One of the major problems faced by enterprises today is trust in consumers. The consumers are becoming more skeptical in deciding what to choose from a variety of options available to them. Hence, the most challenging part for companies today is to gain trust through transparency and clarity. By implementing blockchain technology to their businesses, enterprises can provide central transparency to their clients and consumers. Another advantage of blockchain is that everything is extensively verified and documented. The consumers can get a detailed outlook of all the processes taking place during production. This clarity helps the consumers to trust the brand for their future requirements. Blockchain Impels Public Liability CSR (Corporate Social Responsibility) is another critical term. The clarity and documentation of blockchain can be utilized to produce digitized contracts. These digital contracts could be kept open for the public to view and address the company accountable in case of deception. Blockchain Authorizes the Consumer to Control Their Information The future of digital marketing could get the best by balancing advertising with identity concerns. We can identify many such services already in the market that allows users to manage their identity and transaction history, like uPort, MetaMask, and Keybase. Implementation of blockchain technology to the digital marketing campaigns enables the consumers to charge for their contact information and attention. Conclusion: There are infinite possibilities for a digital marketer that is innovative and efficient to look for different alternatives for advertisements. Blockchain technology can be very beneficial to digital marketers as it helps acquire more customers at a lower cost. Apart from digital marketing, blockchain technology will agitate multiple industries in the coming years. By implementing this technology, the concept of middleman can be thoroughly removed by allowing different players to collaborate through smart contracts. Several organizations have already started leveraging blockchain technology to increase transparency and reduce friction.

Blockchain Technology is assumed to cover a lot of industries in the future, and Digital Marketing is one of them. We already know that the most significant aspect of blockchain is that it enables decentralized communication between various parties. Moreover, and every aspect of this technology is documented and verified. Both of these facts could help blockchain accelerate the digital marketing domain.

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Let’s have a look at some of the collective points about how blockchain technology could help in digital marketing.

  • Blockchain removes the Intermediator in the Digital Marketing

In digital marketing, there is a “Middleman” involved, who monitors the territory between the advertisers and users. However, by leveraging blockchain technology, the need for this ‘Middleman’ can be eliminated. This process would save not only your time but also the capital, and would also increase your efficiency to focus towards other goals.

For instance, let’s consider the process of SEM, where websites might choose to display Google ads. Google also controls the processing of transactions so that the website owner is paid relatively for clicks generated on the advertiser’s ad. Google serves as the middleman between the advertiser and the website owner here and takes a cut of the profits.

In the same situation utilizing blockchain technology websites would directly be validated and verified without involving Google. The advertisers would know the exact amount they are paying for genuine clicks, and site owners can also ensure that they are getting paid fairly.

All these processes would result in a reduction in extra costs and an increase in the profit margin of your marketing campaign.

  • Blockchain Builds Trust With Clarity

One of the major problems faced by enterprises today is trust in consumers.

The consumers are becoming more skeptical in deciding what to choose from a variety of options available to them. Hence, the most challenging part for companies today is to gain trust through transparency and clarity. By implementing blockchain technology to their businesses, enterprises can provide central transparency to their clients and consumers. Another advantage of blockchain is that everything is extensively verified and documented.

The consumers can get a detailed outlook of all the processes taking place during production. This clarity helps the consumers to trust the brand for their future requirements.

  • Blockchain Impels Public Liability

CSR (Corporate Social Responsibility) is another critical term. The clarity and documentation of blockchain can be utilized to produce digitized contracts. These digital contracts could be kept open for the public to view and address the company accountable in case of deception.

  • Blockchain Authorizes the Consumer to Control Their Information

The future of digital marketing could get the best by balancing advertising with identity concerns. We can identify many such services already in the market that allows users to manage their identity and transaction history, like uPort, MetaMask, and Keybase. Implementation of blockchain technology to the digital marketing campaigns enables the consumers to charge for their contact information and attention.

Conclusion: There are infinite possibilities for a digital marketer that is innovative and efficient to look for different alternatives for advertisements. Blockchain technology can be very beneficial to digital marketers as it helps acquire more customers at a lower cost. Apart from digital marketing, blockchain technology will agitate multiple industries in the coming years. By implementing this technology, the concept of middleman can be thoroughly removed by allowing different players to collaborate through smart contracts.

Several organizations have already started leveraging blockchain technology to increase transparency and reduce friction.

Digital wallets have become the most feasible mode of making payments today. Cash is no more an option even in rural areas. Virtual transfer of money has become the demand for instant payments in 2020’s era. E-wallets or mobile wallets are established by the majority of schools, colleges, shops, hotels, shopping centers, libraries, reservation centers, and so on for quick transfer of cash from one account to the other. Sometimes, your phone number is just enough to proceed with the transactions between two wallets. They act as the third-party wire transfer system integrated with respective bank accounts to facilitate ease and convenience to the customers. For safe, speedy, and high portability features, digital wallets are immensely used by the users these days. Let us understand how beneficial these assets are: · Digital wallets protects users’ banking information, passwords etc. · They facilitate safe transactions without carrying cash. · You can easily lose your credit cards, cash etc, e-wallets cannot be lost. · Passcode or biometric is required to get access to your digital wallet Now, let us discuss the most popular digital wallet apps and the companies that developed them. Apple Pay: Created by Apple INC This facility is available for all iPhone users, where the Apple iOS integrates with Apple Pay. It is a service that is secured with a PIN or Apple’s FaceID or TouchID biometric system. The users can save their credit cards, debit cards, coupons, and online passes in their Apple Pay account to tap-to-pay at millions of retail locations across the world. Apple Pay cash is also included with this account to store money in your phone in a virtual card. You can spend this money through Apple Pay in the stores. It lets you pay or receive payment through a text message. Google Pay: Created by Google LLC Google Pay is tightly integrated with the Android ecosystem and can be used in stores. Google Pay App was also called Android Pay and Pay with Google previously, and the Google Pay Send is the Google Wallet to send and receive money from other people. This app can also be set up to automatically let the incoming money reach your bank account or stay in your Google account. PayPal: Created by PayPal Holdings Inc PayPal is the easiest and convenient means to make mobile payments. It is supported by many security measures to prevent theft. You need to link your PayPal account with your phone and set up a PIN to make a payment. Then, you have to complete a checkout at a related payment terminal. With some payments, PayPal charges a minimal amount of fee, but, it can be used for free to send and receive money. You can create Money Pools with your PayPal account to establish a way for others to pitch in to send you money. The pool page is though left public for all to see and contribute towards it. Venmo: Created by PayPal Holdings Inc Venmo is a leader among the social commerce apps. It is a pay-by-text service that enables people to pay each other using an SMS-based approach. However, it limits to pay a maximum $299 per week until you have verified your identity. The weekly limit rises to $2,999 after verification, with limited 30 transactions per day. The payee receives a text message after making the payment, and they are required to register themselves for retrieving the sent funds. Both the receiver and sender of the company should be US residents. These are top e-wallet management companies that facilitate you the smooth online transfer of funds to any registered user’s account. Apart from these, Square Cash, Zelle, Facebook Messenger, Starbucks, and Samsung Pay, and Cash App are some other options you can try on.
Digital wallets have become the most feasible mode of making payments today. Cash is no more an option even in rural areas. Virtual transfer of money has become the demand for instant payments in 2020’s era. E-wallets or mobile wallets are established by the majority of schools, colleges, shops, hotels, shopping centers, libraries, reservation centers, and so on for quick transfer of cash from one account to the other. Sometimes, your phone number is just enough to proceed with the transactions between two wallets. They act as the third-party wire transfer system integrated with respective bank accounts to facilitate ease and convenience to the customers. For safe, speedy, and high portability features, digital wallets are immensely used by the users these days. Let us understand how beneficial these assets are: · Digital wallets protects users’ banking information, passwords etc. · They facilitate safe transactions without carrying cash. · You can easily lose your credit cards, cash etc, e-wallets cannot be lost. · Passcode or biometric is required to get access to your digital wallet Now, let us discuss the most popular digital wallet apps and the companies that developed them. Apple Pay: Created by Apple INC This facility is available for all iPhone users, where the Apple iOS integrates with Apple Pay. It is a service that is secured with a PIN or Apple’s FaceID or TouchID biometric system. The users can save their credit cards, debit cards, coupons, and online passes in their Apple Pay account to tap-to-pay at millions of retail locations across the world. Apple Pay cash is also included with this account to store money in your phone in a virtual card. You can spend this money through Apple Pay in the stores. It lets you pay or receive payment through a text message. Google Pay: Created by Google LLC Google Pay is tightly integrated with the Android ecosystem and can be used in stores. Google Pay App was also called Android Pay and Pay with Google previously, and the Google Pay Send is the Google Wallet to send and receive money from other people. This app can also be set up to automatically let the incoming money reach your bank account or stay in your Google account. PayPal: Created by PayPal Holdings Inc PayPal is the easiest and convenient means to make mobile payments. It is supported by many security measures to prevent theft. You need to link your PayPal account with your phone and set up a PIN to make a payment. Then, you have to complete a checkout at a related payment terminal. With some payments, PayPal charges a minimal amount of fee, but, it can be used for free to send and receive money. You can create Money Pools with your PayPal account to establish a way for others to pitch in to send you money. The pool page is though left public for all to see and contribute towards it. Venmo: Created by PayPal Holdings Inc Venmo is a leader among the social commerce apps. It is a pay-by-text service that enables people to pay each other using an SMS-based approach. However, it limits to pay a maximum $299 per week until you have verified your identity. The weekly limit rises to $2,999 after verification, with limited 30 transactions per day. The payee receives a text message after making the payment, and they are required to register themselves for retrieving the sent funds. Both the receiver and sender of the company should be US residents. These are top e-wallet management companies that facilitate you the smooth online transfer of funds to any registered user’s account. Apart from these, Square Cash, Zelle, Facebook Messenger, Starbucks, and Samsung Pay, and Cash App are some other options you can try on.

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Digital wallets have become the most feasible mode of making payments today. Cash is no more an option even in rural areas. Virtual transfer of money has become the demand for instant payments in 2020’s era.

E-wallets or mobile wallets are established by the majority of schools, colleges, shops, hotels, shopping centers, libraries, reservation centers, and so on for quick transfer of cash from one account to the other. Sometimes, your phone number is just enough to proceed with the transactions between two wallets. They act as the third-party wire transfer system integrated with respective bank accounts to facilitate ease and convenience to the customers. For safe, speedy, and high portability features, digital wallets are immensely used by the users these days.

Let us understand how beneficial these assets are:

· Digital wallets protects users’ banking information, passwords etc.

· They facilitate safe transactions without carrying cash.

· You can easily lose your credit cards, cash etc, e-wallets cannot be lost.

· Passcode or biometric is required to get access to your digital wallet

Now, let us discuss the most popular digital wallet apps and the companies that developed them.

Apple Pay: Created by Apple INC

This facility is available for all iPhone users, where the Apple iOS integrates with Apple Pay. It is a service that is secured with a PIN or Apple’s FaceID or TouchID biometric system. The users can save their credit cards, debit cards, coupons, and online passes in their Apple Pay account to tap-to-pay at millions of retail locations across the world. Apple Pay cash is also included with this account to store money in your phone in a virtual card. You can spend this money through Apple Pay in the stores. It lets you pay or receive payment through a text message.

Google Pay: Created by Google LLC

Google Pay is tightly integrated with the Android ecosystem and can be used in stores. Google Pay App was also called Android Pay and Pay with Google previously, and the Google Pay Send is the Google Wallet to send and receive money from other people. This app can also be set up to automatically let the incoming money reach your bank account or stay in your Google account.

PayPal: Created by PayPal Holdings Inc

PayPal is the easiest and convenient means to make mobile payments. It is supported by many security measures to prevent theft. You need to link your PayPal account with your phone and set up a PIN to make a payment. Then, you have to complete a checkout at a related payment terminal. With some payments, PayPal charges a minimal amount of fee, but, it can be used for free to send and receive money. You can create Money Pools with your PayPal account to establish a way for others to pitch in to send you money. The pool page is though left public for all to see and contribute towards it.

Venmo: Created by PayPal Holdings Inc

Venmo is a leader among the social commerce apps. It is a pay-by-text service that enables people to pay each other using an SMS-based approach. However, it limits to pay a maximum $299 per week until you have verified your identity. The weekly limit rises to $2,999 after verification, with limited 30 transactions per day. The payee receives a text message after making the payment, and they are required to register themselves for retrieving the sent funds. Both the receiver and sender of the company should be US residents.

These are top e-wallet management companies that facilitate you the smooth online transfer of funds to any registered user’s account. Apart from these, Square Cash, Zelle, Facebook Messenger, Starbucks, and Samsung Pay, and Cash App are some other options you can try on.

Digital Signage is the perfect system to deliver communications and use advertising displays within any organisation, giving real time access to content and a more engaging platform for the audience to interact with. DWall.Online digital signage software makes it easier than ever for you to put meaningful content on any screen, in any location. Use it to remotely manage your digital signage content from any browser, at any time and wirelessly send updates to your screen. Main values Cloud based solution Fast content delivery Easy content management Quick setup RSS and URL support Social network widgets support Live streaming support Cost-effective solution Supported devices Professional Displays and TV on Tizen platform Professional Displays and TV on Android platform Tablets and Smartphones on Android platform Media players (TV boxes) on Android platform Price: 10 USD per month per device
Digital Signage is the perfect system to deliver communications and use advertising displays within any organisation, giving real time access to content and a more engaging platform for the audience to interact with. DWall.Online digital signage software makes it easier than ever for you to put meaningful content on any screen, in any location. Use it to remotely manage your digital signage content from any browser, at any time and wirelessly send updates to your screen. Main values Cloud based solution Fast content delivery Easy content management Quick setup RSS and URL support Social network widgets support Live streaming support Cost-effective solution Supported devices Professional Displays and TV on Tizen platform Professional Displays and TV on Android platform Tablets and Smartphones on Android platform Media players (TV boxes) on Android platform Price: 10 USD per month per device

Digital Signage is the perfect system to deliver communications and use advertising displays within any organisation, giving real time access to content and a more engaging platform for the audience to interact with.

DWall.Online digital signage software makes it easier than ever for you to put meaningful content on any screen, in any location. Use it to remotely manage your digital signage content from any browser, at any time and wirelessly send updates to your screen.

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Main values

  • Cloud based solution
  • Fast content delivery
  • Easy content management
  • Quick setup
  • RSS and URL support
  • Social network widgets support
  • Live streaming support
  • Cost-effective solution

Supported devices

  • Professional Displays and TV on Tizen platform
  • Professional Displays and TV on Android platform
  • Tablets and Smartphones on Android platform
  • Media players (TV boxes) on Android platform

Price: 10 USD per month per device

What is much trending now is, people operating their all work operations from home. Offices and shops are closed and businesses are more into developing an online strategy for their further operations than dealing with their clients face-to-face. It is the time of COVID-19 and it is affecting all sectors of operation significantly. Online marketing arena has emerged more strongly these days, as the entire operation of all small to medium to large business sectors have got limited to digital practices and those who cannot sell their products and services due to pertaining lockdowns, they are strengthening their business via Internet-based options. Therefore, digital marketing is on the move as ever, but at a rapid pace this time, i.e. in the year 2020. According to Brian Solis, “Every business is a victim of Digital Darwinism and it does not discriminate.” Today, when marketing technologies are moving faster and it has become hard to predict consumer interests and behaviors, let us check what the trending digital marketing practices are, which are helping the businesses to survive. #1: Artificial Intelligence The year 2020 is going to be the year of AI dominance. Artificial Intelligence seems helpful in analyzing consumer behavior and search patterns. It uses data from social media channels and blog posts to help the business understand how customers choose their products and services. Chatbots is an interesting example of AI. Facebook messenger bot created by Mastercard uses natural language processing software for deciphering what actually customer wants and respond as a real person – for automating payment handling. SEO companies & businesses are adopting AI tactics in 2020 for accelerated growth, reduced staffing cost, and to get an edge over their competitors. #2: Chatbots Chatbots are going to be an integral part of digital marketing in 2020. Chatbots are supported by AI-based technology to instant message and chat in real-time with your site visitors and customers. Researches indicate that chatbots will take over 85% of the customer service by the end of 2020 and it will help businesses to save over $8 billion per annum. This predicted figure is likely to extend considering the present pandemic scenario when the majority of work is accomplishing using online channels and customers are also preferring making much use of the chatbots to connect to the businesses. #3: Programmatic Advertising Programmatic Advertising refers to using AI tactics for automating ad buying as this lets you target more number of audiences. Real-time bidding is one of the finest examples of programmatic ad buying. This automation is fast as well as efficient and hence, it leads to lower customer acquisition costs and higher conversions. In fact, programmatic advertising is changing the face of digital marketing and advertising. According to eMarketer, in the US only over 86.2% of the digitally display ads will be programmatic by the end of the year 2020. #4: Conversational Marketing In the present day, brands are reacting to the way people want. When they have a query, 82% of them seek an immediate response. Chatbots are also a part of conversational marketing. Text and one-to-one communication help in establishing a real-time connection between marketers and customers that is another part of this marketing strategy followed at present. This strategy is achieving its primary goal today with enhanced user-experience and feedback-driven model. Hence, it is admitting higher engagement and greater loyalty. #5: Personalization You would need to personalize your digital marketing program if you want to stand out in 2020. It covers approaching personalized content, products, emails and more. Personalized emails have three-times more effect on the behavior of the consumer in comparison to the conventional emails, as suggested by Kevin George from EmailMonks. According to George, 63% of consumers avoid emails that sense generic advertising. On the contrary, 90% of consumers claim that they find personalized emails appealing. Therefore, whether it is a data-driven email campaign launched by EasyJet, a personalized video campaign created by Cadbury, or a gamified mobile app introduced by Starbucks, they are influencing the consumer behavior significantly, leading to report an increase in their sales. #6: Video Marketing The trend of incorporating videos to business marketing is increasing from a couple of years and it will take the lead in 2020 as well. Videos have become an imperative tool to help users learn about a new product. Other than Youtube, live broadcast on Facebook, LinkedIn, or Instagram drives higher engagement to your company’s products and services. Google algorithms report that videos are 50% more likely to drive organic search results to a website as people find video content more compelling. Even Google also pushes pages having video higher in the search results and rankings. #7: Influencer Marketing Using key leaders for word-of-mouth marketing of your business to amplify your brand message is a new trend these days. You can hire influencers that can be well-known celebrities, or YouTube/Instagram personalities having massive followers. They work to spread about your business or products on social channels. Trending scenario has proved that influencer marketing seems more authentic to the public than corporate advertising. Over 63% of consumers trust opinions from the influencers to buy certain products more than what brands say about themselves. A switch from ads with celebrities to a campaign featuring real-life moms is proof of the success of influencer marketing by a popular supermarket chain, Iceland. #8: Voice Search and Smart Speakers Over 50% of all searches now are made through voice. Approximately 72% of the voice assistance users admit that their devices have become an important part of their routine life. Voice shopping has jumped up to $40 billion in 2020. As John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Technologies will keep changing from time to time, the only thing to remember is, to have the head up and embrace the trends these changes are brought to the business and society. It will be the only way to gain an edge over your competitors.
What is much trending now is, people operating their all work operations from home. Offices and shops are closed and businesses are more into developing an online strategy for their further operations than dealing with their clients face-to-face. It is the time of COVID-19 and it is affecting all sectors of operation significantly. Online marketing arena has emerged more strongly these days, as the entire operation of all small to medium to large business sectors have got limited to digital practices and those who cannot sell their products and services due to pertaining lockdowns, they are strengthening their business via Internet-based options. Therefore, digital marketing is on the move as ever, but at a rapid pace this time, i.e. in the year 2020. According to Brian Solis, “Every business is a victim of Digital Darwinism and it does not discriminate.” Today, when marketing technologies are moving faster and it has become hard to predict consumer interests and behaviors, let us check what the trending digital marketing practices are, which are helping the businesses to survive. #1: Artificial Intelligence The year 2020 is going to be the year of AI dominance. Artificial Intelligence seems helpful in analyzing consumer behavior and search patterns. It uses data from social media channels and blog posts to help the business understand how customers choose their products and services. Chatbots is an interesting example of AI. Facebook messenger bot created by Mastercard uses natural language processing software for deciphering what actually customer wants and respond as a real person – for automating payment handling. SEO companies & businesses are adopting AI tactics in 2020 for accelerated growth, reduced staffing cost, and to get an edge over their competitors. #2: Chatbots Chatbots are going to be an integral part of digital marketing in 2020. Chatbots are supported by AI-based technology to instant message and chat in real-time with your site visitors and customers. Researches indicate that chatbots will take over 85% of the customer service by the end of 2020 and it will help businesses to save over $8 billion per annum. This predicted figure is likely to extend considering the present pandemic scenario when the majority of work is accomplishing using online channels and customers are also preferring making much use of the chatbots to connect to the businesses. #3: Programmatic Advertising Programmatic Advertising refers to using AI tactics for automating ad buying as this lets you target more number of audiences. Real-time bidding is one of the finest examples of programmatic ad buying. This automation is fast as well as efficient and hence, it leads to lower customer acquisition costs and higher conversions. In fact, programmatic advertising is changing the face of digital marketing and advertising. According to eMarketer, in the US only over 86.2% of the digitally display ads will be programmatic by the end of the year 2020. #4: Conversational Marketing In the present day, brands are reacting to the way people want. When they have a query, 82% of them seek an immediate response. Chatbots are also a part of conversational marketing. Text and one-to-one communication help in establishing a real-time connection between marketers and customers that is another part of this marketing strategy followed at present. This strategy is achieving its primary goal today with enhanced user-experience and feedback-driven model. Hence, it is admitting higher engagement and greater loyalty. #5: Personalization You would need to personalize your digital marketing program if you want to stand out in 2020. It covers approaching personalized content, products, emails and more. Personalized emails have three-times more effect on the behavior of the consumer in comparison to the conventional emails, as suggested by Kevin George from EmailMonks. According to George, 63% of consumers avoid emails that sense generic advertising. On the contrary, 90% of consumers claim that they find personalized emails appealing. Therefore, whether it is a data-driven email campaign launched by EasyJet, a personalized video campaign created by Cadbury, or a gamified mobile app introduced by Starbucks, they are influencing the consumer behavior significantly, leading to report an increase in their sales. #6: Video Marketing The trend of incorporating videos to business marketing is increasing from a couple of years and it will take the lead in 2020 as well. Videos have become an imperative tool to help users learn about a new product. Other than Youtube, live broadcast on Facebook, LinkedIn, or Instagram drives higher engagement to your company’s products and services. Google algorithms report that videos are 50% more likely to drive organic search results to a website as people find video content more compelling. Even Google also pushes pages having video higher in the search results and rankings. #7: Influencer Marketing Using key leaders for word-of-mouth marketing of your business to amplify your brand message is a new trend these days. You can hire influencers that can be well-known celebrities, or YouTube/Instagram personalities having massive followers. They work to spread about your business or products on social channels. Trending scenario has proved that influencer marketing seems more authentic to the public than corporate advertising. Over 63% of consumers trust opinions from the influencers to buy certain products more than what brands say about themselves. A switch from ads with celebrities to a campaign featuring real-life moms is proof of the success of influencer marketing by a popular supermarket chain, Iceland. #8: Voice Search and Smart Speakers Over 50% of all searches now are made through voice. Approximately 72% of the voice assistance users admit that their devices have become an important part of their routine life. Voice shopping has jumped up to $40 billion in 2020. As John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Technologies will keep changing from time to time, the only thing to remember is, to have the head up and embrace the trends these changes are brought to the business and society. It will be the only way to gain an edge over your competitors.

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What is much trending now is, people operating their all work operations from home. Offices and shops are closed and businesses are more into developing an online strategy for their further operations than dealing with their clients face-to-face.

It is the time of COVID-19 and it is affecting all sectors of operation significantly.

Online marketing arena has emerged more strongly these days, as the entire operation of all small to medium to large business sectors have got limited to digital practices and those who cannot sell their products and services due to pertaining lockdowns, they are strengthening their business via Internet-based options.

Therefore, digital marketing is on the move as ever, but at a rapid pace this time, i.e. in the year 2020.

According to Brian Solis, “Every business is a victim of Digital Darwinism and it does not discriminate.”

Today, when marketing technologies are moving faster and it has become hard to predict consumer interests and behaviors, let us check what the trending digital marketing practices are, which are helping the businesses to survive.

#1: Artificial Intelligence

The year 2020 is going to be the year of AI dominance. Artificial Intelligence seems helpful in analyzing consumer behavior and search patterns. It uses data from social media channels and blog posts to help the business understand how customers choose their products and services.

Chatbots is an interesting example of AI. Facebook messenger bot created by Mastercard uses natural language processing software for deciphering what actually customer wants and respond as a real person – for automating payment handling.

SEO companies & businesses are adopting AI tactics in 2020 for accelerated growth, reduced staffing cost, and to get an edge over their competitors.

#2: Chatbots

Chatbots are going to be an integral part of digital marketing in 2020. Chatbots are supported by AI-based technology to instant message and chat in real-time with your site visitors and customers.

Researches indicate that chatbots will take over 85% of the customer service by the end of 2020 and it will help businesses to save over $8 billion per annum.

This predicted figure is likely to extend considering the present pandemic scenario when the majority of work is accomplishing using online channels and customers are also preferring making much use of the chatbots to connect to the businesses.

#3: Programmatic Advertising

Programmatic Advertising refers to using AI tactics for automating ad buying as this lets you target more number of audiences. Real-time bidding is one of the finest examples of programmatic ad buying. This automation is fast as well as efficient and hence, it leads to lower customer acquisition costs and higher conversions.

In fact, programmatic advertising is changing the face of digital marketing and advertising. According to eMarketer, in the US only over 86.2% of the digitally display ads will be programmatic by the end of the year 2020.

#4: Conversational Marketing

In the present day, brands are reacting to the way people want. When they have a query, 82% of them seek an immediate response. Chatbots are also a part of conversational marketing. Text and one-to-one communication help in establishing a real-time connection between marketers and customers that is another part of this marketing strategy followed at present.

This strategy is achieving its primary goal today with enhanced user-experience and feedback-driven model. Hence, it is admitting higher engagement and greater loyalty.

#5: Personalization

You would need to personalize your digital marketing program if you want to stand out in 2020. It covers approaching personalized content, products, emails and more. Personalized emails have three-times more effect on the behavior of the consumer in comparison to the conventional emails, as suggested by Kevin George from EmailMonks.

According to George, 63% of consumers avoid emails that sense generic advertising. On the contrary, 90% of consumers claim that they find personalized emails appealing. Therefore, whether it is a data-driven email campaign launched by EasyJet, a personalized video campaign created by Cadbury, or a gamified mobile app introduced by Starbucks, they are influencing the consumer behavior significantly, leading to report an increase in their sales.

#6: Video Marketing

The trend of incorporating videos to business marketing is increasing from a couple of years and it will take the lead in 2020 as well. Videos have become an imperative tool to help users learn about a new product. Other than Youtube, live broadcast on Facebook, LinkedIn, or Instagram drives higher engagement to your company’s products and services.

Google algorithms report that videos are 50% more likely to drive organic search results to a website as people find video content more compelling. Even Google also pushes pages having video higher in the search results and rankings.

#7: Influencer Marketing

Using key leaders for word-of-mouth marketing of your business to amplify your brand message is a new trend these days. You can hire influencers that can be well-known celebrities, or YouTube/Instagram personalities having massive followers. They work to spread about your business or products on social channels.

Trending scenario has proved that influencer marketing seems more authentic to the public than corporate advertising. Over 63% of consumers trust opinions from the influencers to buy certain products more than what brands say about themselves. A switch from ads with celebrities to a campaign featuring real-life moms is proof of the success of influencer marketing by a popular supermarket chain, Iceland.

#8: Voice Search and Smart Speakers

Over 50% of all searches now are made through voice. Approximately 72% of the voice assistance users admit that their devices have become an important part of their routine life. Voice shopping has jumped up to $40 billion in 2020.

As John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Technologies will keep changing from time to time, the only thing to remember is, to have the head up and embrace the trends these changes are brought to the business and society. It will be the only way to gain an edge over your competitors.

Majority of Digitial Marketing, SEO, Web Design & Development companies in India work for their projects all across the country and some for offshore clients as well.  You just need to have a list of top-rated firms to check for your project requirements. Here, you can get a good list of all the trusted sources that could definitely provide you the expected solution for your digital marketing ventures. This list is a proof of careful investigation, research and preparation done by the expert consultants to represent the best possible sources in the market to help the companies looking for a solution. You have to check and investigate a bit for a few of them and choose one for the best solution of your digital marketing projects.
Majority of Digitial Marketing, SEO, Web Design & Development companies in India work for their projects all across the country and some for offshore clients as well.  You just need to have a list of top-rated firms to check for your project requirements. Here, you can get a good list of all the trusted sources that could definitely provide you the expected solution for your digital marketing ventures. This list is a proof of careful investigation, research and preparation done by the expert consultants to represent the best possible sources in the market to help the companies looking for a solution. You have to check and investigate a bit for a few of them and choose one for the best solution of your digital marketing projects.

Majority of Digitial Marketing, SEO, Web Design & Development companies in India work for their projects all across the country and some for offshore clients as well. 

You just need to have a list of top-rated firms to check for your project requirements. Here, you can get a good list of all the trusted sources that could definitely provide you the expected solution for your digital marketing ventures. This list is a proof of careful investigation, research and preparation done by the expert consultants to represent the best possible sources in the market to help the companies looking for a solution.

You have to check and investigate a bit for a few of them and choose one for the best solution of your digital marketing projects.

SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success. Mandy Web DesignMandy Web Design is one of the leading digital marketing organizations in India that builds unique, beautiful, and engaging projects for its clients. Apart from digital solutions, the company also provides excellent web and mobile solutions. Mandy web design is famous for providing SEO, branding, and marketing services throughout India. SEOFIED IT SERVICES PVT LTDSEOFIED is a Google Certified Digital marketing agency that offers innovative web marketing solutions. The company provides full-service marketing services to mid & large sized companies worldwide. SEOFIED delivers a wide range of customized services comprising of custom web design, e-commerce, web app development, logo designing/branding, SEO, digital marketing, and web consulting. Webdesign DiscoveryWebdesign discovery is an IT firm based in India that offers outstanding Web development & design and digital marketing services. The company provides high-end technology digital marketing services that aid their client’s business with progress. The company provides effective social media marketing and SEO solutions to businesses of all sizes. Webedesk SEO Services Pvt LtdWebedesk SEO Services Pvt Ltd is famous for its excellent SEO and web design services in India. The creative team at the company provides full-service marketing solutions to help its client’s business grow and expand globally. SAG IPLSAG IPL is a certified digital marketing and SEO company, which assists its clients by providing them services and solutions precisely according to their requirements. The company primarily offers easy and efficient digital marketing services, which involves optimizing it from Search Engine perspective. SAG IPL implements the latest tools & technologies that ensures its clients to effectively promote their services/products more creatively and productively through the digital platform. Quick SEO HelpQuick SEO help is one of the most popular SMO & SEO companies based in India. The company provides social media management & advertising, PPC management, and SEO services and solutions. Quick SEO Help implements the most relevant social media marketing strategies to assist its client’s businesses to expand. GeeksChipGeeksChip is a digital marketing company that provides efficient SEO, SEM, SMM, ORM, Web Designing, and Content marketing services to its clients. The marketing experts at the company communicate clearly with their clients to understand their requirements by carrying out an open and honest discussion. GeeksChip works with a vision to help its client’s business expand to new verticals. AppFillipAppfilip is a mobile app marketing organization that specializes in mobile app promotion. AppFillip offers app marketing solutions for iOS, Android, Windows platforms worldwide. The company comprises of Market Research Consultants working with a user-centric approach to escalate popularity and genuine downloads for its client’s app. Icecube DigitalIcecube Digital comprises of a team of creative, technical and experienced marketers. The company believes in delivering cutting edge solutions to its clients by meeting every marketing trend. The team of experts at Icecube Digital only takes up projects that they can fulfill with complete efficiency aiming towards customer satisfaction. Viha Digital Commerce Private LimitedViha Digital Commerce is one of the leading full-service development, design, and marketing organizations based in India. Viha Digital provides online marketing services comprising of SEO, PPC & SMM. The company delivers highly-demanded, performance-oriented online marketing solutions for various industries. Moreover, the company offers value-added services at reasonable rates for Magento, PrestaShop, Shopify & WordPress development. You can select the digital partner that best fits your requirements from the ones listed above.
SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success. Mandy Web DesignMandy Web Design is one of the leading digital marketing organizations in India that builds unique, beautiful, and engaging projects for its clients. Apart from digital solutions, the company also provides excellent web and mobile solutions. Mandy web design is famous for providing SEO, branding, and marketing services throughout India. SEOFIED IT SERVICES PVT LTDSEOFIED is a Google Certified Digital marketing agency that offers innovative web marketing solutions. The company provides full-service marketing services to mid & large sized companies worldwide. SEOFIED delivers a wide range of customized services comprising of custom web design, e-commerce, web app development, logo designing/branding, SEO, digital marketing, and web consulting. Webdesign DiscoveryWebdesign discovery is an IT firm based in India that offers outstanding Web development & design and digital marketing services. The company provides high-end technology digital marketing services that aid their client’s business with progress. The company provides effective social media marketing and SEO solutions to businesses of all sizes. Webedesk SEO Services Pvt LtdWebedesk SEO Services Pvt Ltd is famous for its excellent SEO and web design services in India. The creative team at the company provides full-service marketing solutions to help its client’s business grow and expand globally. SAG IPLSAG IPL is a certified digital marketing and SEO company, which assists its clients by providing them services and solutions precisely according to their requirements. The company primarily offers easy and efficient digital marketing services, which involves optimizing it from Search Engine perspective. SAG IPL implements the latest tools & technologies that ensures its clients to effectively promote their services/products more creatively and productively through the digital platform. Quick SEO HelpQuick SEO help is one of the most popular SMO & SEO companies based in India. The company provides social media management & advertising, PPC management, and SEO services and solutions. Quick SEO Help implements the most relevant social media marketing strategies to assist its client’s businesses to expand. GeeksChipGeeksChip is a digital marketing company that provides efficient SEO, SEM, SMM, ORM, Web Designing, and Content marketing services to its clients. The marketing experts at the company communicate clearly with their clients to understand their requirements by carrying out an open and honest discussion. GeeksChip works with a vision to help its client’s business expand to new verticals. AppFillipAppfilip is a mobile app marketing organization that specializes in mobile app promotion. AppFillip offers app marketing solutions for iOS, Android, Windows platforms worldwide. The company comprises of Market Research Consultants working with a user-centric approach to escalate popularity and genuine downloads for its client’s app. Icecube DigitalIcecube Digital comprises of a team of creative, technical and experienced marketers. The company believes in delivering cutting edge solutions to its clients by meeting every marketing trend. The team of experts at Icecube Digital only takes up projects that they can fulfill with complete efficiency aiming towards customer satisfaction. Viha Digital Commerce Private LimitedViha Digital Commerce is one of the leading full-service development, design, and marketing organizations based in India. Viha Digital provides online marketing services comprising of SEO, PPC & SMM. The company delivers highly-demanded, performance-oriented online marketing solutions for various industries. Moreover, the company offers value-added services at reasonable rates for Magento, PrestaShop, Shopify & WordPress development. You can select the digital partner that best fits your requirements from the ones listed above.

SEO and social media marketing have now become a crucial process that helps brands to enhance their online branding and reach their target audience. Digital advertising creates a considerable positive impact on prospects when they are planning to buy something. I have curated the list of top digital marketing firms in India that can help your business achieve great success.

  1. Mandy Web Design
    Mandy Web Design is one of the leading digital marketing organizations in India that builds unique, beautiful, and engaging projects for its clients. Apart from digital solutions, the company also provides excellent web and mobile solutions. Mandy web design is famous for providing SEO, branding, and marketing services throughout India.
  2. SEOFIED IT SERVICES PVT LTD
    SEOFIED is a Google Certified Digital marketing agency that offers innovative web marketing solutions. The company provides full-service marketing services to mid & large sized companies worldwide. SEOFIED delivers a wide range of customized services comprising of custom web design, e-commerce, web app development, logo designing/branding, SEO, digital marketing, and web consulting.
  3. Webdesign Discovery
    Webdesign discovery is an IT firm based in India that offers outstanding Web development & design and digital marketing services. The company provides high-end technology digital marketing services that aid their client’s business with progress. The company provides effective social media marketing and SEO solutions to businesses of all sizes.
  4. Webedesk SEO Services Pvt Ltd
    Webedesk SEO Services Pvt Ltd is famous for its excellent SEO and web design services in India. The creative team at the company provides full-service marketing solutions to help its client’s business grow and expand globally.
  5. SAG IPL
    SAG IPL is a certified digital marketing and SEO company, which assists its clients by providing them services and solutions precisely according to their requirements. The company primarily offers easy and efficient digital marketing services, which involves optimizing it from Search Engine perspective. SAG IPL implements the latest tools & technologies that ensures its clients to effectively promote their services/products more creatively and productively through the digital platform.
  6. Quick SEO Help
    Quick SEO help is one of the most popular SMO & SEO companies based in India. The company provides social media management & advertising, PPC management, and SEO services and solutions. Quick SEO Help implements the most relevant social media marketing strategies to assist its client’s businesses to expand.
  7. GeeksChip
    GeeksChip is a digital marketing company that provides efficient SEO, SEM, SMM, ORM, Web Designing, and Content marketing services to its clients. The marketing experts at the company communicate clearly with their clients to understand their requirements by carrying out an open and honest discussion. GeeksChip works with a vision to help its client’s business expand to new verticals.
  8. AppFillip
    Appfilip is a mobile app marketing organization that specializes in mobile app promotion. AppFillip offers app marketing solutions for iOS, Android, Windows platforms worldwide. The company comprises of Market Research Consultants working with a user-centric approach to escalate popularity and genuine downloads for its client’s app.
  9. Icecube Digital
    Icecube Digital comprises of a team of creative, technical and experienced marketers. The company believes in delivering cutting edge solutions to its clients by meeting every marketing trend. The team of experts at Icecube Digital only takes up projects that they can fulfill with complete efficiency aiming towards customer satisfaction.
  10. Viha Digital Commerce Private Limited
    Viha Digital Commerce is one of the leading full-service development, design, and marketing organizations based in India. Viha Digital provides online marketing services comprising of SEO, PPC & SMM. The company delivers highly-demanded, performance-oriented online marketing solutions for various industries. Moreover, the company offers value-added services at reasonable rates for Magento, PrestaShop, Shopify & WordPress development.

You can select the digital partner that best fits your requirements from the ones listed above.

Digital marketing in simple words to promote your brand or product or service by using digital platform. Today, each and every company is using digital platform to promote their product or service and to attract customers, engage them and convert those leads into customers. Here are some digital marketing trends in 2019 which can be helpful to brands and companies to grow their business on digital platform. 1. Programmatic Advertising: Programmatic advertising is constantly evolving. Programmatic advertising is buying digital advertising space where computer use data and decide which ads to buy and how much to pay for them. 2. Chatbots: Chatbots will continue to be an important part of digital marketing in 2019. A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone. 3. Video Marketing: Video marketing is a type of marketing strategy that uses videos to help companies reach, educate and entertain their target audience. Video marketing is one of the most important digital marketing trend today and for the next 5-7 years as well. 4. Social Media Stories: Amongst the all social media sites, Snapchat was the first one to come up with the concept of “My Story” and later on Instagram, Facebook and Youtube added that in their format too. By using this strategy company and brands can constantly engage their customers with their daily updates. 5. Omni-Channel Marketing: Omni channel marketing means to use multiple channels such as physical store, digital platform, applications or blogs to reach to the target audience and give them a multichannel experience.
Digital marketing in simple words to promote your brand or product or service by using digital platform. Today, each and every company is using digital platform to promote their product or service and to attract customers, engage them and convert those leads into customers. Here are some digital marketing trends in 2019 which can be helpful to brands and companies to grow their business on digital platform. 1. Programmatic Advertising: Programmatic advertising is constantly evolving. Programmatic advertising is buying digital advertising space where computer use data and decide which ads to buy and how much to pay for them. 2. Chatbots: Chatbots will continue to be an important part of digital marketing in 2019. A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone. 3. Video Marketing: Video marketing is a type of marketing strategy that uses videos to help companies reach, educate and entertain their target audience. Video marketing is one of the most important digital marketing trend today and for the next 5-7 years as well. 4. Social Media Stories: Amongst the all social media sites, Snapchat was the first one to come up with the concept of “My Story” and later on Instagram, Facebook and Youtube added that in their format too. By using this strategy company and brands can constantly engage their customers with their daily updates. 5. Omni-Channel Marketing: Omni channel marketing means to use multiple channels such as physical store, digital platform, applications or blogs to reach to the target audience and give them a multichannel experience.

Digital marketing in simple words to promote your brand or product or service by using digital platform. Today, each and every company is using digital platform to promote their product or service and to attract customers, engage them and convert those leads into customers.

Here are some digital marketing trends in 2019 which can be helpful to brands and companies to grow their business on digital platform.

1. Programmatic Advertising:

Programmatic advertising is constantly evolving. Programmatic advertising is buying digital advertising space where computer use data and decide which ads to buy and how much to pay for them.

2. Chatbots:

Chatbots will continue to be an important part of digital marketing in 2019. A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.

3. Video Marketing:

Video marketing is a type of marketing strategy that uses videos to help companies reach, educate and entertain their target audience. Video marketing is one of the most important digital marketing trend today and for the next 5-7 years as well.

4. Social Media Stories:

Amongst the all social media sites, Snapchat was the first one to come up with the concept of “My Story” and later on Instagram, Facebook and Youtube added that in their format too. By using this strategy company and brands can constantly engage their customers with their daily updates.

5. Omni-Channel Marketing:

Omni channel marketing means to use multiple channels such as physical store, digital platform, applications or blogs to reach to the target audience and give them a multichannel experience.

In the fast-paced digital era that we live in, internet marketing for law firms is equally crucial. For effective digital marketing of law firms, various factors such as a robust website, well-maintained social media profiles, and influential advertising should be implemented in the strategy. Good quality content will help a law firm draw curious search engine users to their site. Today people look for everything online as they trust Google. Hence, law firms must ensure the users that they stand ahead in the market. Law firms need to design an effective Internet marketing strategy to express to their audience that they stand out. Let’s focus on some of the best digital marketing techniques that can be beneficial for lawyers: A Robust Website A powerful website is all that a law firm needs to design if they want to compete in the legal world. A website forms the foundation of the firm’s digital marketing efforts. Sites can provide necessary information about services, as well as post good quality content for your potential clients. It also defines an accurate reflection of the law firm, its practices, and its values. The website should be such that it delivers other functions like free information (without consultations) to answer common legal questions in their field. Hence, a website will help build a brand’s reputation as a reliable authority on legal issues and boost lead metrics. Capitalize on SEO SEO is the process of utilizing the accurate keywords and online strategies to rank in SERPs. Law firms must follow the following SEO practices: Targeting and utilizing local keywords will help them show up for relevant searches made by people in their area. This process will increase the site’s visibility and the chance of attracting clients. Categorizing websites for visitors to find the pages that they are searching. This process lets the clients easily navigate to the legal issue that matters to them. Optimizing pages to make searching engine crawlers easier to read the site’s content will keep the company ahead of the competition. Optimization comprises various factors, including images, text, video, HTML tags, and a lot more. Implement Social Media Marketing Social media is a robust influencer for word-of-mouth and trust-based marketing. Today, nearly everyone uses social media, including prospects. Hence maintaining an authoritative and professional profile on various social media channels such as Facebook, Twitter, and other platforms are crucial to a law firm’s reputation. The most significant advantage of implementing social media marketing techniques is that the firm gets to develop a relationship with potential clients. Moreover, the lawyers and the firm owners can also get to know about their clients by checking their social media profiles. The firms can even respond to their clients through direct messaging, comments, tweets, and other channels to ensure that they are accessible. Embrace Content Marketing Law firms and lawyers who set up their firms can publish unique and high-quality information to show their expertise to their clients. They can even share their win over complicated cases, thereby earning the trust of prospects. Hence, content marketing (posting authoritative content or stories of experience) will portray your firm's efficiency. Update your Blog Regularly A blog can operate as PR platforms were lawyers or law Firms get to discuss complicated cases that have been handled successfully. Clients today trust the companies that maintain an active presence in the online world. Moreover, the lawyers can share their views on various events that are relevant to their industry. Another excellent advantage of blogs is that it enables the lawyers to post photos, videos, and other multimedia that helps in increasing engagement to their site. Get Involved in Email Marketing It is a fact that email marketing has the highest ROI of all Internet marketing techniques. The strategy is found to be beneficial for a wide range of businesses. Law firms can also take advantage of this strategy by following simple rules such as: Asking clients to subscribe to their site. Allocating a webpage that asks for the visitor’s email address. Giving away something free (a helpful ebook, or something else) in exchange for an email address. Consider a Professional Digital Marketing Company A professional digital marketer can help the clients in planning their internet marketing strategy to achieve success in a short span. An efficient digital marketing company or a team of marketing experts can help clients achieve the best possible results by implementing cutting-edge technologies and methodologies. Final Words: Digital Marketing is critically important, irrespective of the domain of your business. Implementing the above-mentioned digital marketing techniques can quickly help lawyers and law firms grab the attention of their target audience.
In the fast-paced digital era that we live in, internet marketing for law firms is equally crucial. For effective digital marketing of law firms, various factors such as a robust website, well-maintained social media profiles, and influential advertising should be implemented in the strategy. Good quality content will help a law firm draw curious search engine users to their site. Today people look for everything online as they trust Google. Hence, law firms must ensure the users that they stand ahead in the market. Law firms need to design an effective Internet marketing strategy to express to their audience that they stand out. Let’s focus on some of the best digital marketing techniques that can be beneficial for lawyers: A Robust Website A powerful website is all that a law firm needs to design if they want to compete in the legal world. A website forms the foundation of the firm’s digital marketing efforts. Sites can provide necessary information about services, as well as post good quality content for your potential clients. It also defines an accurate reflection of the law firm, its practices, and its values. The website should be such that it delivers other functions like free information (without consultations) to answer common legal questions in their field. Hence, a website will help build a brand’s reputation as a reliable authority on legal issues and boost lead metrics. Capitalize on SEO SEO is the process of utilizing the accurate keywords and online strategies to rank in SERPs. Law firms must follow the following SEO practices: Targeting and utilizing local keywords will help them show up for relevant searches made by people in their area. This process will increase the site’s visibility and the chance of attracting clients. Categorizing websites for visitors to find the pages that they are searching. This process lets the clients easily navigate to the legal issue that matters to them. Optimizing pages to make searching engine crawlers easier to read the site’s content will keep the company ahead of the competition. Optimization comprises various factors, including images, text, video, HTML tags, and a lot more. Implement Social Media Marketing Social media is a robust influencer for word-of-mouth and trust-based marketing. Today, nearly everyone uses social media, including prospects. Hence maintaining an authoritative and professional profile on various social media channels such as Facebook, Twitter, and other platforms are crucial to a law firm’s reputation. The most significant advantage of implementing social media marketing techniques is that the firm gets to develop a relationship with potential clients. Moreover, the lawyers and the firm owners can also get to know about their clients by checking their social media profiles. The firms can even respond to their clients through direct messaging, comments, tweets, and other channels to ensure that they are accessible. Embrace Content Marketing Law firms and lawyers who set up their firms can publish unique and high-quality information to show their expertise to their clients. They can even share their win over complicated cases, thereby earning the trust of prospects. Hence, content marketing (posting authoritative content or stories of experience) will portray your firm's efficiency. Update your Blog Regularly A blog can operate as PR platforms were lawyers or law Firms get to discuss complicated cases that have been handled successfully. Clients today trust the companies that maintain an active presence in the online world. Moreover, the lawyers can share their views on various events that are relevant to their industry. Another excellent advantage of blogs is that it enables the lawyers to post photos, videos, and other multimedia that helps in increasing engagement to their site. Get Involved in Email Marketing It is a fact that email marketing has the highest ROI of all Internet marketing techniques. The strategy is found to be beneficial for a wide range of businesses. Law firms can also take advantage of this strategy by following simple rules such as: Asking clients to subscribe to their site. Allocating a webpage that asks for the visitor’s email address. Giving away something free (a helpful ebook, or something else) in exchange for an email address. Consider a Professional Digital Marketing Company A professional digital marketer can help the clients in planning their internet marketing strategy to achieve success in a short span. An efficient digital marketing company or a team of marketing experts can help clients achieve the best possible results by implementing cutting-edge technologies and methodologies. Final Words: Digital Marketing is critically important, irrespective of the domain of your business. Implementing the above-mentioned digital marketing techniques can quickly help lawyers and law firms grab the attention of their target audience.

In the fast-paced digital era that we live in, internet marketing for law firms is equally crucial. For effective digital marketing of law firms, various factors such as a robust website, well-maintained social media profiles, and influential advertising should be implemented in the strategy. Good quality content will help a law firm draw curious search engine users to their site.

Today people look for everything online as they trust Google. Hence, law firms must ensure the users that they stand ahead in the market. Law firms need to design an effective Internet marketing strategy to express to their audience that they stand out.

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Let’s focus on some of the best digital marketing techniques that can be beneficial for lawyers:

  • A Robust Website

A powerful website is all that a law firm needs to design if they want to compete in the legal world. A website forms the foundation of the firm’s digital marketing efforts. Sites can provide necessary information about services, as well as post good quality content for your potential clients. It also defines an accurate reflection of the law firm, its practices, and its values. The website should be such that it delivers other functions like free information (without consultations) to answer common legal questions in their field. Hence, a website will help build a brand’s reputation as a reliable authority on legal issues and boost lead metrics.

  • Capitalize on SEO

SEO is the process of utilizing the accurate keywords and online strategies to rank in SERPs. Law firms must follow the following SEO practices:

  • Targeting and utilizing local keywords will help them show up for relevant searches made by people in their area. This process will increase the site’s visibility and the chance of attracting clients.
  • Categorizing websites for visitors to find the pages that they are searching. This process lets the clients easily navigate to the legal issue that matters to them.
  • Optimizing pages to make searching engine crawlers easier to read the site’s content will keep the company ahead of the competition. Optimization comprises various factors, including images, text, video, HTML tags, and a lot more.
  • Implement Social Media Marketing

Social media is a robust influencer for word-of-mouth and trust-based marketing. Today, nearly everyone uses social media, including prospects. Hence maintaining an authoritative and professional profile on various social media channels such as Facebook, Twitter, and other platforms are crucial to a law firm’s reputation.

The most significant advantage of implementing social media marketing techniques is that the firm gets to develop a relationship with potential clients. Moreover, the lawyers and the firm owners can also get to know about their clients by checking their social media profiles. The firms can even respond to their clients through direct messaging, comments, tweets, and other channels to ensure that they are accessible.

  • Embrace Content Marketing

Law firms and lawyers who set up their firms can publish unique and high-quality information to show their expertise to their clients. They can even share their win over complicated cases, thereby earning the trust of prospects. Hence, content marketing (posting authoritative content or stories of experience) will portray your firm's efficiency.

  • Update your Blog Regularly

A blog can operate as PR platforms were lawyers or law Firms get to discuss complicated cases that have been handled successfully. Clients today trust the companies that maintain an active presence in the online world. Moreover, the lawyers can share their views on various events that are relevant to their industry. Another excellent advantage of blogs is that it enables the lawyers to post photos, videos, and other multimedia that helps in increasing engagement to their site.

  • Get Involved in Email Marketing

It is a fact that email marketing has the highest ROI of all Internet marketing techniques. The strategy is found to be beneficial for a wide range of businesses. Law firms can also take advantage of this strategy by following simple rules such as:

  • Asking clients to subscribe to their site.
  • Allocating a webpage that asks for the visitor’s email address.
  • Giving away something free (a helpful ebook, or something else) in exchange for an email address.
  • Consider a Professional Digital Marketing Company

A professional digital marketer can help the clients in planning their internet marketing strategy to achieve success in a short span. An efficient digital marketing company or a team of marketing experts can help clients achieve the best possible results by implementing cutting-edge technologies and methodologies.

Final Words:

Digital Marketing is critically important, irrespective of the domain of your business. Implementing the above-mentioned digital marketing techniques can quickly help lawyers and law firms grab the attention of their target audience.

Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world. Let’s discuss why digital marketing is vital to your business in 2020:  1. Digital Marketing Balances the Competition  Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe.  2. Prospects Prefer Social Media  The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms.  3. Best for Targeting Audience  Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences.  With the help of SEO, you can target your prospective customers by the content and topics they search on the internet.  Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service.  Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base.  Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively.  4. A Buyer does Primary Research on the Internet  The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content.  5. Digital Marketing Solutions are Affordable  Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers.  6. Expect Good ROI with Digital Marketing  Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing.  7. Digital Marketing is Easy to Analyze  Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget.  8. The Power of Driving Quality Leads through SEO  SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate.  9. Digital Marketing Merged with Mobile App Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices.  10. Substantiates the Reputation of the Brand  Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities.  Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.
Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world. Let’s discuss why digital marketing is vital to your business in 2020:  1. Digital Marketing Balances the Competition  Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe.  2. Prospects Prefer Social Media  The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms.  3. Best for Targeting Audience  Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences.  With the help of SEO, you can target your prospective customers by the content and topics they search on the internet.  Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service.  Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base.  Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively.  4. A Buyer does Primary Research on the Internet  The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content.  5. Digital Marketing Solutions are Affordable  Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers.  6. Expect Good ROI with Digital Marketing  Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing.  7. Digital Marketing is Easy to Analyze  Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget.  8. The Power of Driving Quality Leads through SEO  SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate.  9. Digital Marketing Merged with Mobile App Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices.  10. Substantiates the Reputation of the Brand  Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities.  Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.

Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world.

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Let’s discuss why digital marketing is vital to your business in 2020: 

1. Digital Marketing Balances the Competition 

Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe. 

2. Prospects Prefer Social Media 

The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms. 

3. Best for Targeting Audience 

Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences. 

With the help of SEO, you can target your prospective customers by the content and topics they search on the internet. 

Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service. 

Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base. 

Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively. 

4. A Buyer does Primary Research on the Internet 

The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content. 

5. Digital Marketing Solutions are Affordable 

Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers. 

6. Expect Good ROI with Digital Marketing 

Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing. 

7. Digital Marketing is Easy to Analyze 

Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget. 

8. The Power of Driving Quality Leads through SEO 

SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate. 

9. Digital Marketing Merged with Mobile App

Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices. 

10. Substantiates the Reputation of the Brand 

Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities. 

Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.

Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.   As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.   Some of the best digital marketing services in the USA are listed below:   1. SmartSitesSmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).   2. Lounge LizardLounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.   3. Moburst   Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.   4. Go Fish Digital   Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.   5. Social Media 55   Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.   6. ReVerb   ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.   7. Apptuitive   Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.   8. Intensify   Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.   9. Courimo   Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.   10. Quantum IT Innovation   Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.   I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location. All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.
Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.   As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.   Some of the best digital marketing services in the USA are listed below:   1. SmartSitesSmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).   2. Lounge LizardLounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.   3. Moburst   Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.   4. Go Fish Digital   Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.   5. Social Media 55   Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.   6. ReVerb   ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.   7. Apptuitive   Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.   8. Intensify   Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.   9. Courimo   Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.   10. Quantum IT Innovation   Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.   I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location. All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.

Digital Marketing is imperative for any business irrespective of its size and type. Small businesses can also get the best out of digital marketing campaigns in their limited budget if managed efficiently. Digital Marketing provides the power to companies to reach out to their target audience resulting in their overall growth.  

As the Digital Marketing industry is growing by leaps and bounds, many start-ups have sprung up in this industry; you need to select a company that best suits your business requirements.  

Some of the best digital marketing services in the USA are listed below:  

1. SmartSites
SmartSites is one of the leading website design and digital marketing companies in the US that focuses on search engine marketing (SEO & PPC).  

2. Lounge Lizard
Lounge Lizards is a Digital Marketing organization that provides practical digital marketing automation. The digital marketing solutions of this firm upscale leads and sales metrics.  

3. Moburst  

Moburst is a full service global digital marketing agency that excels in driving sales to its client’s businesses. The company holds expertise in app optimization & marketing and delivers the most relevant services to its client’s businesses of all sizes.  

4. Go Fish Digital  

Go Fish Digital is a full-time digital marketing organization that holds its expertise in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and much more.  

5. Social Media 55  

Social Media 55 helps its clients to rank their websites higher in the Google search results. This platform also authorizes its user’s profiles to be verified on Facebook and Instagram. They do so by providing a full-featured unique menu of options customized to their client’s budget and requirements.  

6. ReVerb  

ReVerb is a well established digital marketing organization in the USA that provides a complete set of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. The company also offers technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, and a lot more services.  

7. Apptuitive  

Apptuitive is a digital marketing agency that collaborates with startup brands and supports them throughout to succeed. It ensures that their client’s app earns a primary position in the App Stores. The company lays strong emphasis on App Store Optimization (ASO) tactics as 70% of app downloads are organic.  

8. Intensify  

Intensify is a digital marketing agency that provides excellent digital advertising, social media management, and eCommerce marketing solutions to its clients. The company has clients from various industries including apparel, beauty, fitness, law, CPG, and hospitality.  

9. Courimo  

Courimo is a digital marketing agency that provides excelling PPC, SEM, social media & SEO services to businesses irrespective of their size. The company works on a customer-centric approach. Moreover, they combine innovative technologies and a passion to deliver excellent digital solutions.  

10. Quantum IT Innovation  

Quantum IT Innovation is a digital marketing agency that provides an efficient mobile app, web, and digital marketing services globally. The company provides propelling SEO, PPC campaign management, content marketing, app store optimization, and social media marketing services.  

I have classified these companies based on their rate per hour, number of employees, year of establishment, and their location.

All the above-listed companies provide outstanding digital marketing services. You can select the one that best fits your requirements.

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