Domains4Less

no frills. no fuss. get online today.

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About Domains4Less
Domains 4 Less was established in 2004 to provide a reliable, low cost domain name registration service. We are 100% New Zealand owned and operated. Our head office is located in Albany on Auckland's North Shore. We offer free online support via email and live ...
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$25 - $49/hr
10 - 49
2004
New Zealand
Domains4Less
no frills. no fuss. get online today.
0.00/5 (0 Reviews)
1 Question
Domain authority is a term used by many SEOs and digital marketers, however, its precise meaning isn't always clear. More generally, it can be used to describe the strength of a site in terms of how well it ranks in the search engines.   Why does the Domain Authority matter?  In the past, SEOs and web users relied on Google PageRank to determine the trustworthiness of a page or site. Using a scale of 0-10, pages were rated based largely on link number and quality.   4 ways to increase domain authority  Because Moz's Domain Authority rating estimates how competitive a site is in Google, there is no way to directly influence this metric.   1. Optimize your internal links. While it's impossible to directly influence every aspect of your SEO, internal linking in one area over which you have complete control. Effective internal linking can not only provide better user experience, but it can also boost rankings and help you manage link equity across your entire domain.  Some strategies you can use to improve your internal linking include:   Linking to relevant content users will be helpful in learning about the topic at hand.  Using natural anchor text that makes sense to users.  Not using artificial anchor text in an effort to con the search engines.  Linking from high PA (Page Authority) pages to lower PA page to pass on link juice.  Linking from high-traffic pages to high-value pages to increase conversions.   2. Create tons of link-worthy content.  Maybe it goes without saying, but creating amazing content is key to increasing Domain Authority and rankings. Without content, other sites will have no reason to link to yours, and you'll never have a hope of increasing your rankings. 3. Pursue high-quality links.  Link building is still a necessary part of a solid SEO strategy. Some business owners assume that having excellent, well-optimized content is enough, however intentional link building is still a necessity. 4. Run a link audit to eradicate bad links  Having authoritative inbound links won't mean a thing if you also have spammy or damaging links pointed to your site. Unfortunately, many business owners don't think about the power of these links until they're hit with a manual link penalty.  
Domain authority is a term used by many SEOs and digital marketers, however, its precise meaning isn't always clear. More generally, it can be used to describe the strength of a site in terms of how well it ranks in the search engines.   Why does the Domain Authority matter?  In the past, SEOs and web users relied on Google PageRank to determine the trustworthiness of a page or site. Using a scale of 0-10, pages were rated based largely on link number and quality.   4 ways to increase domain authority  Because Moz's Domain Authority rating estimates how competitive a site is in Google, there is no way to directly influence this metric.   1. Optimize your internal links. While it's impossible to directly influence every aspect of your SEO, internal linking in one area over which you have complete control. Effective internal linking can not only provide better user experience, but it can also boost rankings and help you manage link equity across your entire domain.  Some strategies you can use to improve your internal linking include:   Linking to relevant content users will be helpful in learning about the topic at hand.  Using natural anchor text that makes sense to users.  Not using artificial anchor text in an effort to con the search engines.  Linking from high PA (Page Authority) pages to lower PA page to pass on link juice.  Linking from high-traffic pages to high-value pages to increase conversions.   2. Create tons of link-worthy content.  Maybe it goes without saying, but creating amazing content is key to increasing Domain Authority and rankings. Without content, other sites will have no reason to link to yours, and you'll never have a hope of increasing your rankings. 3. Pursue high-quality links.  Link building is still a necessary part of a solid SEO strategy. Some business owners assume that having excellent, well-optimized content is enough, however intentional link building is still a necessity. 4. Run a link audit to eradicate bad links  Having authoritative inbound links won't mean a thing if you also have spammy or damaging links pointed to your site. Unfortunately, many business owners don't think about the power of these links until they're hit with a manual link penalty.  

Domain authority is a term used by many SEOs and digital marketers, however, its precise meaning isn't always clear. More generally, it can be used to describe the strength of a site in terms of how well it ranks in the search engines.  

Why does the Domain Authority matter? 

In the past, SEOs and web users relied on Google PageRank to determine the trustworthiness of a page or site. Using a scale of 0-10, pages were rated based largely on link number and quality.  

4 ways to increase domain authority 

Because Moz's Domain Authority rating estimates how competitive a site is in Google, there is no way to directly influence this metric.  

1. Optimize your internal links.

While it's impossible to directly influence every aspect of your SEO, internal linking in one area over which you have complete control. Effective internal linking can not only provide better user experience, but it can also boost rankings and help you manage link equity across your entire domain. 

Some strategies you can use to improve your internal linking include:  

  • Linking to relevant content users will be helpful in learning about the topic at hand. 
  • Using natural anchor text that makes sense to users. 
  • Not using artificial anchor text in an effort to con the search engines. 
  • Linking from high PA (Page Authority) pages to lower PA page to pass on link juice. 
  • Linking from high-traffic pages to high-value pages to increase conversions.  

2. Create tons of link-worthy content. 

Maybe it goes without saying, but creating amazing content is key to increasing Domain Authority and rankings. Without content, other sites will have no reason to link to yours, and you'll never have a hope of increasing your rankings.

3. Pursue high-quality links. 

Link building is still a necessary part of a solid SEO strategy. Some business owners assume that having excellent, well-optimized content is enough, however intentional link building is still a necessity.

4. Run a link audit to eradicate bad links 

Having authoritative inbound links won't mean a thing if you also have spammy or damaging links pointed to your site. Unfortunately, many business owners don't think about the power of these links until they're hit with a manual link penalty.  

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Domains4Less
HQ - Lvl 2, Bldg 4 61 Constellation Drive, Rosedale, Auckland, Auckland 0632
New Zealand
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