DSM

The Problem:
It was a common problem; their website wasn’t functioning as an active marketing tool, it just existed and provided information. Our team was excited to help this global health company catapult their website and their marketing into the modern era to accomplish what they needed to be successful in their competitive space. It was time for us to give OmniActive’s marketing system the same boost that their products are known for.  

With our goals in order, we set off to create a website that was not only beautiful but had the ability to capture leads for their sales team. 

Key Results:
We increased organic traffic by 175% quickly after the new site launch by making on-page and off-page optimizations.

Implementing proper SEO best practices across the site in combination with strong brand awareness, the top 10 keyword rankings have increased by 57% in just 7 months.

By incorporating clear calls to action throughout and implementing a new CRM, the website now connects OmniActive’s sales team with dozens of qualified leads each month. In 7 months, their website conversion rate increased by 267%. We are definitely feeling the positive results for this client inside and out. 

Social Media Advertising Case Study - 10.69X Return On Ad Spend

Objective: Increase sales of a specific product line for MAINGEAR 

Strategy: Create content that would attract, engage, and convert new customers

Execution: Produce a long-form piece of content that answered all necessary buying questions, then use paid social media campaigns to distribute specific segments to get the right message to the right audience at the right time

Results: By producing and repurposing a single piece of strategic content, we were able to drive $20,740.79 in sales with $1,940.32 in advertising spend in just 7 weeks

Campaign KPIs:

• Total Spend: $1,940.32

• CPM: $5.45 

• CTR%: 2.18%

• CPC: $0.25

• LPV: 6,715

• VV: 70,027

• Avg Watch Time: 3 seconds

• CPV: $00.03

• Email Signups: 519

• CPL: $3.74

• Customers: 7

• CAC: $277.19

• Total Sales Volume: $20,740.79

• Average Order Value: $2,962.97 (average orders not from this campaign are $2,100 - AOV increase of 41%)

Inside Rx savings cards help consumers across the country lower their prescription drug costs.

We helped Inside Rx find their market fit and thrive, producing a 596% increase in their most important metric with our solutions and strategies in place.

Over the course of 2019, we tested a variety of messaging angles that we thought could appeal to their target audience. We also tested different geographies, ad placements, and platforms.
We learned what was working and what was not and we pivoted accordingly to optimize on positive results.

Our due diligence as an agency that can focus on you and your needs, checking stats and budgets every day, is a huge part of what makes us successful in not only meeting but exceeding business goals and KPIs for our clients.

That’s how we increased Inside Rx’s savings card downloads by 596% from Q1 to Q4 of 2019.