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Please introduce your company and give a brief about your role within the company?
Ecosmob Technologies Pvt. Ltd. is one of the leading business solutions providers across the globe. At Ecosmob, we offer end-to-end software solutions that are innovative, quality-driven, and focused on a client-centric approach. Our expertise lies in providing innovative solutions to various sorts of problems related to VoIP solutions, mobile applications, web design and development, IPTV, DevOps services, and AI/ML to assist our global clientele in enhancing their productivity and quality. Apart from these services and solutions, we also offer digital marketing services.
As a Co-founder and Director, I have been helping the company for the past decade to deliver the best in class services to our customers. I take care of the global delivery of services and solutions and I am responsible for making the company a brand focused on the commitment to quality. My key roles include-
1. Defining strategies and solutions for the development of business.
2. Take steps to engage the productivity of the organization.
What was the idea behind starting this organization?
I was very passionate about providing innovative solutions and worked on cutting-edge technologies. So, the main idea behind the starting of this organization was to provide innovative solutions with the customer-centric approach across the globe. We wanted to launch a company that would accept the client’s development challenges and goals, not just a project but as an opportunity to provide effective solutions to them. The organization began with few individuals and currently, we have more than 150+ skilled professionals on board.
What is your company’s business model–in house team or third party vendors/ outsourcing?
Our business model is very flexible. We have a very strong in-house team consisting of Business Analysts, Software Developers, Designers, QA team, Sales Professionals & Digital Marketing team. We have the best team of developers who are experts in various technologies including VOIP, Artificial Intelligence, Machine Learning, Android, iOS & Web. They are dedicated to offering the best quality solutions and services on time. At the same time, we believe that this is a time of collaboration, so we outsource some of the work as and when needed.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our business model follows the client-centric approach. Our core value is transparency in the workflow and processes. We have expertise in taking customers' ideas, interpreting them, and making the final solution as per the need of their business. Before assigning the solution to the client, we twice cross-check the quality and offer training to clients to efficiently use the solution.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We offer services to various industries including Telecom, IT, Healthcare, Education, Real Estate, Hospitality, Prisons/Correctional Centers, Banking & Finance, Advertisement, and Entertainment. Our major business, i.e., 80%, is repetitive. We are working transparently and providing excellent quality, which builds trust. Some of our clients have been working with us since the inception of Ecosmob.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
We consider the exact project development requirements and find the complexities involved. The time frame of developing a mobile app majorly depends on the size, complexity, and relevant experience of the team in developing a particular mobile application.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
Developing the front end and the backend of a mobile app majorly depends on the list of the features and complexity of the app. Also, some other factors which we have to consider like hybrid/native app, selection of technology and third-party integration if any.
What are the key parameters to be considered before selecting the right platform for a mobile application?
Selecting the right platform for a mobile application is as important as deciding the cost and time of development of the application. The parameters that play a significant role in selecting the right platform for a mobile application include features of the app, targeted audience, No. of users, timeline, budget, scalability, security, and performance. Also, we need to consider a roadmap of new features and maintenance. After analyzing all these parameters, we suggest to the client what platform to go for.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
Well, iOS and Android have their unique set of features, advantages, and disadvantages. The platform to choose between iOS and Android depends upon the demographics and target audience. We first analyze the vision and requirements of the project and then build our strategy to select the first approach, business model, monetization, and others.
For this selection, Generally we discuss with the clients and gather below major parameters:
- Targeted Demographics and Audience
- Targeted Business industries
- Specific age of user group
- App features
Most of the time, clients want to build apps for both Android and iOS to cover most users.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Definitely, it depends on the requirements of the project. We select the best development platform after deeply analyzing the needs of the clients. These days both native and hybrid apps can be stable, secured, fast & responsive. Also, we always consider the superior user experience before taking a final call. Generally, we choose native for apps that require advanced native features like GPS, camera, audio, etc. When there are business apps that are mostly DB/API driven, we choose hybrid to build apps faster on a lower budget.
What are the key factors that you consider before deciding the cost of a mobile application?
We decide the cost of a mobile application according to project complexity, duration, technology, number of resources, features of the app, hybrid or native, etc.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We have three different payment structures for clients. (1) FTE (Full-time equivalent) - we are assigning full-time resources to clients in this model, and the client has to pay per resource per month. This is the most preferred model. (2) T&M - time and material. The client buys hours from us and pays on a monthly basis on the number of hours used. This model is preferred for maintenance projects as well as for ongoing work. (3) Fixed price model in which we are giving a fixed price to the client, and he has to pay for each milestone. We follow agile methodology, we bind milestones with sprints. We have monthly milestones, where each milestone has 2 sprints.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We focus more on how challenging the project is rather than price. We discuss vision & goals with the clients to know if our team will enjoy working on such a project or not. So there is no basic budget requirement as long as the project gives our team satisfaction of accomplishment. Also, some projects start small but eventually become big. We have many examples of such instances.
What is the price range (min and max) of the projects that you catered to in 2019?
We worked on different sizes of projects in 2019 where the development cost varies from USD 1000 to USD 100000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
We suggest the most appropriate business model based on the goals & vision of the client. Also, it matters for which domain app is going to be developed. Also, it matters if the app is for a closed group of people or for everyone. One of the simple rules of app business is to attract more users and convert them into paid users. However, as I told, we give suggestions based on many factors related to business. For retail end users, the freemium model is best to attract users and then monetize from premium features.