EIGHT25MEDIA

We have built 500+ websites that get results

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About EIGHT25MEDIA
EIGHT25MEDIA is a Silicon Valley based full-service digital agency with world class capabilities in strategic consulting, web design, mobile app development, eCommerce, and digital marketing services that deliver transformational work for clients such as SoftBank, Heineken, ...
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$50 - $99/hr
50 - 249
2006
United States
EIGHT25MEDIA
We have built 500+ websites that get results
1.00/5 (1 Reviews)
35 Questions
When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.Viral: This shows how many users, as a result of social media, have seen your content.Paid: Users who have seen the content from a shared post that has been sponsored.Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth. In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.
When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.Viral: This shows how many users, as a result of social media, have seen your content.Paid: Users who have seen the content from a shared post that has been sponsored.Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth. In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.

When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.

There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.

  • Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.
  • Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.
  • Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:
  1. Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.
  2. Viral: This shows how many users, as a result of social media, have seen your content.
  3. Paid: Users who have seen the content from a shared post that has been sponsored.
  • Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth.

 In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.

Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.
Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.

It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.

Let us learn why social media platforms are gaining more popularity in the 21st century:

News Source

The source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.

Business Start-up and Pattern

With the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.

Engagement with the Audiences

Social media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.

Revealing Reality

In today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.

A Greater Influence

The power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.

Conclusion

Social media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

 Building a favorable organic social media strategy is challenging, but it is not impossible though.  Using organic social media is the most effective way to grow your business. If you are a small or medium level business, it might have not been affordable for you to pay for the marketing and advertising of your business. However, you can always balance your paid reach with organic. Let me brief you on how you can grow your business organically on social media.  Keep your targeted audience first:When you want to grow organically, your crucial point needs to maintain your audience base. You need to present some interesting and quality content to them. People use social media platforms for entertainment, knowledge, and business. So, you need to know your audience better to check and see who you are trying to attract and what are their needs. Be realistic and standing out of the crowd:The first impression of your posts should be to get the attention of your audience. You need your audience to stop scrolling for a second and check out your content. The purpose is to make them get something relevant and useful by creating specific content But initially, you need to get your target market’s attention before they can engage with you, which means you need to know your audience.  Investing in content:When you are sure about your target audience and know their preferences, the next thing is to maintain content quality consistently. You would want to commit to regularly supply what love to consume, and an engaged audience expects consistent quality content.  Using a content calendar will help you post content consistently, which will increase the effectiveness of your organic social media strategy. Pitch into data:While you know your audience and have started creating meaningful & engaging content based on your goals and audience, it needs not be complicated.  Focus on showcasing your product:Our prevalent mistake is that we talk exclusively about ourselves before we talk about our products. So, always remember that you should first talk about your product, its features, and how it would be helpful to make people’s lives better. You can post data about your latest sales and promotions that took place recently.
 Building a favorable organic social media strategy is challenging, but it is not impossible though.  Using organic social media is the most effective way to grow your business. If you are a small or medium level business, it might have not been affordable for you to pay for the marketing and advertising of your business. However, you can always balance your paid reach with organic. Let me brief you on how you can grow your business organically on social media.  Keep your targeted audience first:When you want to grow organically, your crucial point needs to maintain your audience base. You need to present some interesting and quality content to them. People use social media platforms for entertainment, knowledge, and business. So, you need to know your audience better to check and see who you are trying to attract and what are their needs. Be realistic and standing out of the crowd:The first impression of your posts should be to get the attention of your audience. You need your audience to stop scrolling for a second and check out your content. The purpose is to make them get something relevant and useful by creating specific content But initially, you need to get your target market’s attention before they can engage with you, which means you need to know your audience.  Investing in content:When you are sure about your target audience and know their preferences, the next thing is to maintain content quality consistently. You would want to commit to regularly supply what love to consume, and an engaged audience expects consistent quality content.  Using a content calendar will help you post content consistently, which will increase the effectiveness of your organic social media strategy. Pitch into data:While you know your audience and have started creating meaningful & engaging content based on your goals and audience, it needs not be complicated.  Focus on showcasing your product:Our prevalent mistake is that we talk exclusively about ourselves before we talk about our products. So, always remember that you should first talk about your product, its features, and how it would be helpful to make people’s lives better. You can post data about your latest sales and promotions that took place recently.


 

Building a favorable organic social media strategy is challenging, but it is not impossible though.  Using organic social media is the most effective way to grow your business. If you are a small or medium level business, it might have not been affordable for you to pay for the marketing and advertising of your business. However, you can always balance your paid reach with organic. Let me brief you on how you can grow your business organically on social media.

 

 

Keep your targeted audience first:

When you want to grow organically, your crucial point needs to maintain your audience base. You need to present some interesting and quality content to them. 

People use social media platforms for entertainment, knowledge, and business. So, you need to know your audience better to check and see who you are trying to attract and what are their needs.

 

Be realistic and standing out of the crowd:

The first impression of your posts should be to get the attention of your audience. You need your audience to stop scrolling for a second and check out your content. The purpose is to make them get something relevant and useful by creating specific content But initially, you need to get your target market’s attention before they can engage with you, which means you need to know your audience. 

 

Investing in content:

When you are sure about your target audience and know their preferences, the next thing is to maintain content quality consistently. You would want to commit to regularly supply what love to consume, and an engaged audience expects consistent quality content.  Using a content calendar will help you post content consistently, which will increase the effectiveness of your organic social media strategy.

 

Pitch into data:

While you know your audience and have started creating meaningful & engaging content based on your goals and audience, it needs not be complicated. 

 

Focus on showcasing your product:

Our prevalent mistake is that we talk exclusively about ourselves before we talk about our products. So, always remember that you should first talk about your product, its features, and how it would be helpful to make people’s lives better. You can post data about your latest sales and promotions that took place recently.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.
Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  

As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!

Instagram 

Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. 

Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. 

Facebook 

It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. 

With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.

Twitter

When we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening

When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  

Final words

After you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. For businesses, the big question is, IS IT WORTH INVESTING?As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategiesTools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.Summary:The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.
Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. For businesses, the big question is, IS IT WORTH INVESTING?As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategiesTools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.Summary:The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.

Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. 

For businesses, the big question is, IS IT WORTH INVESTING?

As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.

It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. 

Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:

Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.

In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.

Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. 

Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.

Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.

Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.

Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategies

Tools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.

Summary:

The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.

 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 
 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 

 

Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion

Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. 

It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. 

Benefits of social media optimization 

  • Elevates the brand presence on online space
  • Improves search engine rankings 
  • Upraises customer satisfaction and loyalty
  • A faster and convenient way to reach the target audience
  • Drives relevant traffic to the websites
  • Boosts the sales by transforming users into qualified leads. 

As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. 

How to optimize social media?

By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. 

By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.

By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. 

All things considered

The competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally.

 

As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. Here are a few of the strategies that can contribute to the success of an app: Earn quick visibility through influencer marketingSocial media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach. Utilize paid ads to get your app discovered As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well. Native video ads With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users. The bottom line So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 
As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. Here are a few of the strategies that can contribute to the success of an app: Earn quick visibility through influencer marketingSocial media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach. Utilize paid ads to get your app discovered As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well. Native video ads With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users. The bottom line So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 

As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  

Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. 

It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. 

Here are a few of the strategies that can contribute to the success of an app:

 

Earn quick visibility through influencer marketing

Social media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach.

 

Utilize paid ads to get your app discovered 

As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well.

 

Native video ads 

With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. 

So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users.

 

The bottom line 

So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 

  As per Statista, Digital Advertising market ad spending has now reached to US$345,948 million. These staggering figures clearly state that the businesses across the globe are heavily relying upon digital advertising. The reason behind this momentous popularity and widespread adoption is the reach it gets you. The smartphone penetration and internet has disrupted the way people interact with businesses. Now, more people spend more than 6 hours of their time online - using social media platforms. It provides digital marketing an edge - because it reaches your audience whenever you want, your campaigns work for you 24X7. However, traditional marketing techniques can have a very limited effect on reaching out to as many potential customers as possible.In fact, you may actually be losing money by not taking advantage of digital marketing strategies. If you take a look at the statistics, it will show that there are more businesses entering the market every single day. In order to create an effective online presence, brand awareness and brand recall with targeted posts and ads, your business needs to leverage on digital marketing. You cannot do targeted marketing and advertising in traditional marketing. It helps you stay ahead of your competitors if you are in the business of providing services or products. It would be incredibly hard to compete with the largest company in the world, but if you can stay competitive, then it will be well worth it.Through digital marketing, you can focus on search engine optimization, which means that you try to rank highly on the first page of search results. Though it can take a long time and is a cost-effective method but it is done correctly, it can yield great rewards for your business.Digital marketing allows you to be very specific in what type of content you offer. This means that you are able to create relevant content that will be tailored to the needs of your potential customers. They help you earn high engagement and conversion volumes.Digital marketing is extremely scalable and easier to delegate. It provides you with clear parameters to design your campaigns with greater audience engagement capacity. You can even get feedback from them in order to understand if the digital ads are faring well or not, which doesn’t happen in traditional marketing. To sum it up You need to make sure that you are doing everything you can to get your business growing and succeed today. With the help of digital marketing, you can ensure that you reach everywhere your customers are hanging at and create an impact, but in the eyes of your competitors as well.
  As per Statista, Digital Advertising market ad spending has now reached to US$345,948 million. These staggering figures clearly state that the businesses across the globe are heavily relying upon digital advertising. The reason behind this momentous popularity and widespread adoption is the reach it gets you. The smartphone penetration and internet has disrupted the way people interact with businesses. Now, more people spend more than 6 hours of their time online - using social media platforms. It provides digital marketing an edge - because it reaches your audience whenever you want, your campaigns work for you 24X7. However, traditional marketing techniques can have a very limited effect on reaching out to as many potential customers as possible.In fact, you may actually be losing money by not taking advantage of digital marketing strategies. If you take a look at the statistics, it will show that there are more businesses entering the market every single day. In order to create an effective online presence, brand awareness and brand recall with targeted posts and ads, your business needs to leverage on digital marketing. You cannot do targeted marketing and advertising in traditional marketing. It helps you stay ahead of your competitors if you are in the business of providing services or products. It would be incredibly hard to compete with the largest company in the world, but if you can stay competitive, then it will be well worth it.Through digital marketing, you can focus on search engine optimization, which means that you try to rank highly on the first page of search results. Though it can take a long time and is a cost-effective method but it is done correctly, it can yield great rewards for your business.Digital marketing allows you to be very specific in what type of content you offer. This means that you are able to create relevant content that will be tailored to the needs of your potential customers. They help you earn high engagement and conversion volumes.Digital marketing is extremely scalable and easier to delegate. It provides you with clear parameters to design your campaigns with greater audience engagement capacity. You can even get feedback from them in order to understand if the digital ads are faring well or not, which doesn’t happen in traditional marketing. To sum it up You need to make sure that you are doing everything you can to get your business growing and succeed today. With the help of digital marketing, you can ensure that you reach everywhere your customers are hanging at and create an impact, but in the eyes of your competitors as well.

 

 

As per Statista, Digital Advertising market ad spending has now reached to US$345,948 million. These staggering figures clearly state that the businesses across the globe are heavily relying upon digital advertising. The reason behind this momentous popularity and widespread adoption is the reach it gets you. 

The smartphone penetration and internet has disrupted the way people interact with businesses. Now, more people spend more than 6 hours of their time online - using social media platforms. It provides digital marketing an edge - because it reaches your audience whenever you want, your campaigns work for you 24X7. However, traditional marketing techniques can have a very limited effect on reaching out to as many potential customers as possible.

In fact, you may actually be losing money by not taking advantage of digital marketing strategies. If you take a look at the statistics, it will show that there are more businesses entering the market every single day. In order to create an effective online presence, brand awareness and brand recall with targeted posts and ads, your business needs to leverage on digital marketing. You cannot do targeted marketing and advertising in traditional marketing. 

It helps you stay ahead of your competitors if you are in the business of providing services or products. It would be incredibly hard to compete with the largest company in the world, but if you can stay competitive, then it will be well worth it.

Through digital marketing, you can focus on search engine optimization, which means that you try to rank highly on the first page of search results. Though it can take a long time and is a cost-effective method but it is done correctly, it can yield great rewards for your business.

Digital marketing allows you to be very specific in what type of content you offer. This means that you are able to create relevant content that will be tailored to the needs of your potential customers. They help you earn high engagement and conversion volumes.

Digital marketing is extremely scalable and easier to delegate. It provides you with clear parameters to design your campaigns with greater audience engagement capacity. You can even get feedback from them in order to understand if the digital ads are faring well or not, which doesn’t happen in traditional marketing. 

To sum it up 

You need to make sure that you are doing everything you can to get your business growing and succeed today. With the help of digital marketing, you can ensure that you reach everywhere your customers are hanging at and create an impact, but in the eyes of your competitors as well.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.
It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look:

What is Search Engine Optimization?

SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website.

Seo is undoubtedly beneficial in many ways:

  1. Build Brand Identity
  2. Reputation Building
  3. Builds Trust & Credibility
  4. Better User Experience
  5. Increased Engagement, Traffic & Conversions

BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM….

What is Social Media Marketing?

Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business.

It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks.

SMM is really helpful in many ways to enhance your business:

  1. Faster, Easier Communication
  2. Knowing your Audience
  3. Customer Feedback
  4. Curate customer content and stories in a snap
  5. Improve Brand Loyalty

SEO vs SMM – Which is Better to invest in?

As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media.

Search Engine Marketing (SEO) over Social Media Marketing

People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase

Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly.

Social Media Marketing (SMM) over SEO:

Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase.

Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately.

My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. Here are a few benefits of incorporating social listening tools into your organisation; Get into your customers’ shoesThe active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. Find highly qualified leadsWhen potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. Counter customers’ complaintsResearch says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. To sum it upYour business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.
Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. Here are a few benefits of incorporating social listening tools into your organisation; Get into your customers’ shoesThe active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. Find highly qualified leadsWhen potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. Counter customers’ complaintsResearch says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. To sum it upYour business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.

Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. 

Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.

It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. 

Here are a few benefits of incorporating social listening tools into your organisation; 

  • Get into your customers’ shoes

The active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. 

  • Find highly qualified leads

When potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. 

  • Counter customers’ complaints

Research says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. 

To sum it up

Your business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 
Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? 

Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  

Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. 

From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  

Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. 

All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  

With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. 

Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. 

Key Takeaways

With such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

Consistency and quality are the fundamentals of social media marketing success and have not changed for decades! It would be an unfortunate assumption that you can just post whatever you darn well like and it will magically turn into money! That is not the case and the "old school" approaches simply do not work today.I am referring to outdated methods such as trying to guess which social network they will like and then trying to follow them around to try and build a relationship there. This obviously does not work now because everyone has their own social network and those who don't like you won’t listen to your story. Even if you think your strategy is working, someone is out there who thinks exactly the opposite and there are ways to counteract that. It's called using analytics to track and watch for your social efforts and adjusting accordingly.Let’s look at each platform:Facebook Many researchers suggest that one post per day is the best strategy, with a limit of two posts per day. Hubspot reported that pages under followers less than 10k reported a 50% decrease in engagement per post if they were updated once a day. You should update on Facebook at least 3 times a week. LOWSUGGESTEDHIGH3 times/week1 per day2 per dayTwitterWith Twitter, there is no one size that fits all. How often to tweet? -  it really depends on your business goals. If you are aiming to gain more engagement per tweet, then optimal frequency should not be more than 5 tweets a day. If you are targeting to generate more responses then you may tweet to your heart’s content. However, bear in mind tweeting aggressively can fill up a user’s feed and that may have both positive & negative results. Striking a balance is rather wise. LOWSUGGESTEDHIGH1 tweet /day5 tweets/dayUndefinedInstagramOn this platform, it is not the frequency that matters but it is the consistency that needs to be maintained. For example, you develop a habit of posting 1 per day and then reduce to 2 per week; you are likely to see a decrease in followers.LOWSUGGESTEDHIGH1 post /dayConsistency15 – 30 PostsLinkedInLinkedIn is a professional platform; it is pretty clear the best frequency to post on this platform. The best practice is to post a minimum of twice a week and no more than 1 per day. LOWSUGGESTEDHIGH2 post /week1 post /day1 post /dayBottom line - Above figures are the result of research and study conducted by various experts in the industry but to find what would work best for you, would require an understanding of your business goals, audience and a clear marketing strategy.
Consistency and quality are the fundamentals of social media marketing success and have not changed for decades! It would be an unfortunate assumption that you can just post whatever you darn well like and it will magically turn into money! That is not the case and the "old school" approaches simply do not work today.I am referring to outdated methods such as trying to guess which social network they will like and then trying to follow them around to try and build a relationship there. This obviously does not work now because everyone has their own social network and those who don't like you won’t listen to your story. Even if you think your strategy is working, someone is out there who thinks exactly the opposite and there are ways to counteract that. It's called using analytics to track and watch for your social efforts and adjusting accordingly.Let’s look at each platform:Facebook Many researchers suggest that one post per day is the best strategy, with a limit of two posts per day. Hubspot reported that pages under followers less than 10k reported a 50% decrease in engagement per post if they were updated once a day. You should update on Facebook at least 3 times a week. LOWSUGGESTEDHIGH3 times/week1 per day2 per dayTwitterWith Twitter, there is no one size that fits all. How often to tweet? -  it really depends on your business goals. If you are aiming to gain more engagement per tweet, then optimal frequency should not be more than 5 tweets a day. If you are targeting to generate more responses then you may tweet to your heart’s content. However, bear in mind tweeting aggressively can fill up a user’s feed and that may have both positive & negative results. Striking a balance is rather wise. LOWSUGGESTEDHIGH1 tweet /day5 tweets/dayUndefinedInstagramOn this platform, it is not the frequency that matters but it is the consistency that needs to be maintained. For example, you develop a habit of posting 1 per day and then reduce to 2 per week; you are likely to see a decrease in followers.LOWSUGGESTEDHIGH1 post /dayConsistency15 – 30 PostsLinkedInLinkedIn is a professional platform; it is pretty clear the best frequency to post on this platform. The best practice is to post a minimum of twice a week and no more than 1 per day. LOWSUGGESTEDHIGH2 post /week1 post /day1 post /dayBottom line - Above figures are the result of research and study conducted by various experts in the industry but to find what would work best for you, would require an understanding of your business goals, audience and a clear marketing strategy.

Consistency and quality are the fundamentals of social media marketing success and have not changed for decades! It would be an unfortunate assumption that you can just post whatever you darn well like and it will magically turn into money! That is not the case and the "old school" approaches simply do not work today.

I am referring to outdated methods such as trying to guess which social network they will like and then trying to follow them around to try and build a relationship there. This obviously does not work now because everyone has their own social network and those who don't like you won’t listen to your story. Even if you think your strategy is working, someone is out there who thinks exactly the opposite and there are ways to counteract that. It's called using analytics to track and watch for your social efforts and adjusting accordingly.

Let’s look at each platform:

Facebook 

Many researchers suggest that one post per day is the best strategy, with a limit of two posts per day. Hubspot reported that pages under followers less than 10k reported a 50% decrease in engagement per post if they were updated once a day. You should update on Facebook at least 3 times a week.

 

LOWSUGGESTEDHIGH
3 times/week1 per day2 per day

Twitter

With Twitter, there is no one size that fits all. How often to tweet? -  it really depends on your business goals. If you are aiming to gain more engagement per tweet, then optimal frequency should not be more than 5 tweets a day. If you are targeting to generate more responses then you may tweet to your heart’s content. However, bear in mind tweeting aggressively can fill up a user’s feed and that may have both positive & negative results. Striking a balance is rather wise. 

LOWSUGGESTEDHIGH
1 tweet /day5 tweets/dayUndefined

Instagram

On this platform, it is not the frequency that matters but it is the consistency that needs to be maintained. For example, you develop a habit of posting 1 per day and then reduce to 2 per week; you are likely to see a decrease in followers.

LOWSUGGESTEDHIGH
1 post /dayConsistency15 – 30 Posts

LinkedIn

LinkedIn is a professional platform; it is pretty clear the best frequency to post on this platform. The best practice is to post a minimum of twice a week and no more than 1 per day. 

LOWSUGGESTEDHIGH
2 post /week1 post /day1 post /day

Bottom line - Above figures are the result of research and study conducted by various experts in the industry but to find what would work best for you, would require an understanding of your business goals, audience and a clear marketing strategy.

In 2020, COVID-19 has acted like a catalyst in social media’s widespread popularity. It became the primary source of circulating important information by authorities, media houses and promoting the business. The growth which was anticipated in the next 5 years is achieved in the last few months. It uncovered a lot of underdog brands that generated a jackpot worth of revenue. While many others lost their share as many big enterprises entered the market. Whatever the scenario maybe, the main lesson everyone learnt is that it is vital to maintain a brand presence and pivot quickly to the emerging challenges. One of the most talked about and hot topics in recent times is the need of knowing how to implement social media marketing to promote your products and services. The world that we live in today is flooded with so much information, so how do you make sense out of all these? How can you separate the good information from the bad? If you are a novice then it can be a daunting task. However, if you follow some important rules then things should become very simple for you.Here are things that you need to consider while integrating social media after COVID-19Post unbiased and balanced content The first thing that you need to keep in mind is that you should never post any information on your blog or website that is private or biased information. Also, when you are using social media marketing techniques then you should not post anything that is controversial or an opinion piece. If you do that then you will immediately set off your audience and they will become distant from you. Therefore, instead of doing controversial posts and making controversial opinions, you should stick to providing quality meaningful information.Humanize your marketing approachAccepting diversity and being empathetic in brand promotions and interaction will be a go-to strategy  for brands post the pandemic. Social media has done an amazing job and by bringing the world together and highlighting the power of digital connection. Video content will become staple for many platformsVideo content will earn more traction on every platform than static content. Include it in your marketing strategy with curated content and witness exponential growth. Authentic content around the benefits Clear sales pitches can affect the behavior of consumers, but there are ways in which you can subtly promote your business - by illustrating the advantages of your products and services. And the other is to share a story about how your product contributed to a buyer or how your service made a person's life easier. Such posts are an ideal source of motivation, helping the followers create a positive brand image.Social media listening Brands will create interactive communities by proactively taking part in the discussion, grievances, concerns and feedback of customers. Replying to every rating and reviews shared by clients can be an amazing way to make your customers feel heard. It is a great way to identify the sentiments around the brand and build campaigns based on that. Over to youIn fact, this medium has just begun to grow and there is huge potential here. If you try and implement the tips discussed above then you will be able to successfully get your business name out there on the internet. If you are not sure about how to implement social media marketing post COVID-19 then you should consider hiring a professional marketing company. This will ensure that you do not get into trouble and that you can maximize the potential of this innovative marketing strategy.
In 2020, COVID-19 has acted like a catalyst in social media’s widespread popularity. It became the primary source of circulating important information by authorities, media houses and promoting the business. The growth which was anticipated in the next 5 years is achieved in the last few months. It uncovered a lot of underdog brands that generated a jackpot worth of revenue. While many others lost their share as many big enterprises entered the market. Whatever the scenario maybe, the main lesson everyone learnt is that it is vital to maintain a brand presence and pivot quickly to the emerging challenges. One of the most talked about and hot topics in recent times is the need of knowing how to implement social media marketing to promote your products and services. The world that we live in today is flooded with so much information, so how do you make sense out of all these? How can you separate the good information from the bad? If you are a novice then it can be a daunting task. However, if you follow some important rules then things should become very simple for you.Here are things that you need to consider while integrating social media after COVID-19Post unbiased and balanced content The first thing that you need to keep in mind is that you should never post any information on your blog or website that is private or biased information. Also, when you are using social media marketing techniques then you should not post anything that is controversial or an opinion piece. If you do that then you will immediately set off your audience and they will become distant from you. Therefore, instead of doing controversial posts and making controversial opinions, you should stick to providing quality meaningful information.Humanize your marketing approachAccepting diversity and being empathetic in brand promotions and interaction will be a go-to strategy  for brands post the pandemic. Social media has done an amazing job and by bringing the world together and highlighting the power of digital connection. Video content will become staple for many platformsVideo content will earn more traction on every platform than static content. Include it in your marketing strategy with curated content and witness exponential growth. Authentic content around the benefits Clear sales pitches can affect the behavior of consumers, but there are ways in which you can subtly promote your business - by illustrating the advantages of your products and services. And the other is to share a story about how your product contributed to a buyer or how your service made a person's life easier. Such posts are an ideal source of motivation, helping the followers create a positive brand image.Social media listening Brands will create interactive communities by proactively taking part in the discussion, grievances, concerns and feedback of customers. Replying to every rating and reviews shared by clients can be an amazing way to make your customers feel heard. It is a great way to identify the sentiments around the brand and build campaigns based on that. Over to youIn fact, this medium has just begun to grow and there is huge potential here. If you try and implement the tips discussed above then you will be able to successfully get your business name out there on the internet. If you are not sure about how to implement social media marketing post COVID-19 then you should consider hiring a professional marketing company. This will ensure that you do not get into trouble and that you can maximize the potential of this innovative marketing strategy.

In 2020, COVID-19 has acted like a catalyst in social media’s widespread popularity. It became the primary source of circulating important information by authorities, media houses and promoting the business. The growth which was anticipated in the next 5 years is achieved in the last few months. It uncovered a lot of underdog brands that generated a jackpot worth of revenue. While many others lost their share as many big enterprises entered the market. Whatever the scenario maybe, the main lesson everyone learnt is that it is vital to maintain a brand presence and pivot quickly to the emerging challenges. 

One of the most talked about and hot topics in recent times is the need of knowing how to implement social media marketing to promote your products and services. The world that we live in today is flooded with so much information, so how do you make sense out of all these? How can you separate the good information from the bad? If you are a novice then it can be a daunting task. However, if you follow some important rules then things should become very simple for you.

Here are things that you need to consider while integrating social media after COVID-19

Post unbiased and balanced content 

The first thing that you need to keep in mind is that you should never post any information on your blog or website that is private or biased information. Also, when you are using social media marketing techniques then you should not post anything that is controversial or an opinion piece. If you do that then you will immediately set off your audience and they will become distant from you. Therefore, instead of doing controversial posts and making controversial opinions, you should stick to providing quality meaningful information.

Humanize your marketing approach

Accepting diversity and being empathetic in brand promotions and interaction will be a go-to strategy  for brands post the pandemic. Social media has done an amazing job and by bringing the world together and highlighting the power of digital connection. 

Video content will become staple for many platforms

Video content will earn more traction on every platform than static content. Include it in your marketing strategy with curated content and witness exponential growth. 

Authentic content around the benefits 

Clear sales pitches can affect the behavior of consumers, but there are ways in which you can subtly promote your business - by illustrating the advantages of your products and services. And the other is to share a story about how your product contributed to a buyer or how your service made a person's life easier. Such posts are an ideal source of motivation, helping the followers create a positive brand image.

Social media listening 

Brands will create interactive communities by proactively taking part in the discussion, grievances, concerns and feedback of customers. Replying to every rating and reviews shared by clients can be an amazing way to make your customers feel heard. It is a great way to identify the sentiments around the brand and build campaigns based on that. 

Over to you

In fact, this medium has just begun to grow and there is huge potential here. If you try and implement the tips discussed above then you will be able to successfully get your business name out there on the internet. If you are not sure about how to implement social media marketing post COVID-19 then you should consider hiring a professional marketing company. This will ensure that you do not get into trouble and that you can maximize the potential of this innovative marketing strategy.

Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life. With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. What does visual storytelling content do for social media engagement?The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. Over to youWhen you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.
Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life. With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. What does visual storytelling content do for social media engagement?The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. Over to youWhen you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.

Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life

With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. 

According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. 

What does visual storytelling content do for social media engagement?

The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.

Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. 

As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. 

Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.

Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.

Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.

Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. 

Over to you

When you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.

Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.
Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.

Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. 

It encourages SEO in the following three ways:

Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. 

Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. 

Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.

Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?

Here, are some tips:

Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.

Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.

Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. 

Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. 

Final words:

If enhanced properly, social media can surely elevate a website’s SEO capabilities.

Social media sites have become a staple part of every marketing campaign, and the advantages of using it are so powerful that brands which don't use this cost-saving and engagement magnet resource are missing out on a great marketing potential. It is easy to witness that marketing in social media is a crucial driver for commercial success and many marketers use this channel to recognize the probable company's growth. Although, several of these professionals do not realize which techniques to implement, and if they are efficient for their business. As per Social Media Examiner, currently around 96% of companies have incorporated digital marketing, but 85% of them don't know the best use of resources. Brands could battle with competitors with the low-efficiency Tweeting, Gramming, Facebook Feeding and LinkedIn posting, only to see that these activities are not adding up to their conversion and engagement. You just cannot create a page tonight and expect people to buy your products tomorrow, your online presence should be very engaging and should reflect value to your followers.  Here are a few proven tactics that you can use right away to get desired results from social media channels ;Know your audienceFirst and foremost, the key element for any successful social media campaign is the true understanding of the audience. You can try knowing them by publishing polls, asking thought - provoking questions that reveal their true personality, and increase the interactivity factor of your posts or videos.Establish your goals Further, you should map out your goals beforehand - short term and long-term. Ask your marketing team and yourself what’s the milestone and goals your brand wants to achieve through social media. Is it just brand awareness?A medium to increase revenue through sales?To enhance your follower base through community building?Or to boost your website traffic?Once you are done with that, then you can prepare a social media calendar for your brand Identify your KPIsIf you fail to consistently evaluate your campaign then you aren’t fully ready for social media. Before starting your campaigns, you need to recognize your key performance indicators - it could be reach, likes, shares, interactions, web traffic, hashtag performance and more.Stick to a content themeTo deliver high relevance and consistency, it is paramount to craft content that keeps your audience engaged and becomes your differentiator. Cycle between curated content, memes, stories, shoppable reels, behind the scenes storytelling, topicals, product demonstrations and videos with colors and filters through which your customers know you. Be consistent with your posting frequency, social media algorithms support pages more which posts on a regular basis. Embrace diversity, empathize and humanize your tone.Assess and PivotThere are a number of platforms and tools which help you get key insights on your campaigns through multiple metrics. You can integrate them to know which posts are generating the most engagement and which are not. You can change your strategies and move forward with the ones which skyrocket your KPIs. Over to youTo invoke expressions, you need to deliver utility and incentivize your offers. This will get you maximum rewards and help you stay ahead of your competitors.
Social media sites have become a staple part of every marketing campaign, and the advantages of using it are so powerful that brands which don't use this cost-saving and engagement magnet resource are missing out on a great marketing potential. It is easy to witness that marketing in social media is a crucial driver for commercial success and many marketers use this channel to recognize the probable company's growth. Although, several of these professionals do not realize which techniques to implement, and if they are efficient for their business. As per Social Media Examiner, currently around 96% of companies have incorporated digital marketing, but 85% of them don't know the best use of resources. Brands could battle with competitors with the low-efficiency Tweeting, Gramming, Facebook Feeding and LinkedIn posting, only to see that these activities are not adding up to their conversion and engagement. You just cannot create a page tonight and expect people to buy your products tomorrow, your online presence should be very engaging and should reflect value to your followers.  Here are a few proven tactics that you can use right away to get desired results from social media channels ;Know your audienceFirst and foremost, the key element for any successful social media campaign is the true understanding of the audience. You can try knowing them by publishing polls, asking thought - provoking questions that reveal their true personality, and increase the interactivity factor of your posts or videos.Establish your goals Further, you should map out your goals beforehand - short term and long-term. Ask your marketing team and yourself what’s the milestone and goals your brand wants to achieve through social media. Is it just brand awareness?A medium to increase revenue through sales?To enhance your follower base through community building?Or to boost your website traffic?Once you are done with that, then you can prepare a social media calendar for your brand Identify your KPIsIf you fail to consistently evaluate your campaign then you aren’t fully ready for social media. Before starting your campaigns, you need to recognize your key performance indicators - it could be reach, likes, shares, interactions, web traffic, hashtag performance and more.Stick to a content themeTo deliver high relevance and consistency, it is paramount to craft content that keeps your audience engaged and becomes your differentiator. Cycle between curated content, memes, stories, shoppable reels, behind the scenes storytelling, topicals, product demonstrations and videos with colors and filters through which your customers know you. Be consistent with your posting frequency, social media algorithms support pages more which posts on a regular basis. Embrace diversity, empathize and humanize your tone.Assess and PivotThere are a number of platforms and tools which help you get key insights on your campaigns through multiple metrics. You can integrate them to know which posts are generating the most engagement and which are not. You can change your strategies and move forward with the ones which skyrocket your KPIs. Over to youTo invoke expressions, you need to deliver utility and incentivize your offers. This will get you maximum rewards and help you stay ahead of your competitors.

Social media sites have become a staple part of every marketing campaign, and the advantages of using it are so powerful that brands which don't use this cost-saving and engagement magnet resource are missing out on a great marketing potential. It is easy to witness that marketing in social media is a crucial driver for commercial success and many marketers use this channel to recognize the probable company's growth. 

Although, several of these professionals do not realize which techniques to implement, and if they are efficient for their business. As per Social Media Examiner, currently around 96% of companies have incorporated digital marketing, but 85% of them don't know the best use of resources. Brands could battle with competitors with the low-efficiency Tweeting, Gramming, Facebook Feeding and LinkedIn posting, only to see that these activities are not adding up to their conversion and engagement. You just cannot create a page tonight and expect people to buy your products tomorrow, your online presence should be very engaging and should reflect value to your followers.  

Here are a few proven tactics that you can use right away to get desired results from social media channels ;

Know your audience

First and foremost, the key element for any successful social media campaign is the true understanding of the audience. You can try knowing them by publishing polls, asking thought - provoking questions that reveal their true personality, and increase the interactivity factor of your posts or videos.

Establish your goals 

Further, you should map out your goals beforehand - short term and long-term. Ask your marketing team and yourself what’s the milestone and goals your brand wants to achieve through social media. 

  • Is it just brand awareness?
  • A medium to increase revenue through sales?
  • To enhance your follower base through community building?
  • Or to boost your website traffic?

Once you are done with that, then you can prepare a social media calendar for your brand 

Identify your KPIs

If you fail to consistently evaluate your campaign then you aren’t fully ready for social media. Before starting your campaigns, you need to recognize your key performance indicators - it could be reach, likes, shares, interactions, web traffic, hashtag performance and more.

Stick to a content theme

To deliver high relevance and consistency, it is paramount to craft content that keeps your audience engaged and becomes your differentiator. Cycle between curated content, memes, stories, shoppable reels, behind the scenes storytelling, topicals, product demonstrations and videos with colors and filters through which your customers know you. Be consistent with your posting frequency, social media algorithms support pages more which posts on a regular basis. Embrace diversity, empathize and humanize your tone.

Assess and Pivot

There are a number of platforms and tools which help you get key insights on your campaigns through multiple metrics. You can integrate them to know which posts are generating the most engagement and which are not. You can change your strategies and move forward with the ones which skyrocket your KPIs. 

Over to you

To invoke expressions, you need to deliver utility and incentivize your offers. This will get you maximum rewards and help you stay ahead of your competitors.

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