Please introduce your company and give a brief about your role within the company?
We are an IT industry specialist for the modern world. And by the modern world, we mean a C2B world. Today, success means planning around people, not products. Exaalgia IT Solutions helps brand unleash their potential in this C2B world. We create brand stories and user experiences that deliver unbelievable business results. We offer a service bundle ideally suited for the modern age online marketer- an innovative blend of performance, insights-driven strategy, impactful creative and powerful technology.
Being a founder of Exaalgia IT Solutions since the day of its establishment (2009). I take care of my company to remain at its highest well being so the team can accomplish goals. I establish long-term business strategies, secured the necessary resources, set the company culture and values, and maintain team morale.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
In the digital marketing age, not only are measurable metrics, and other analytical data are possible and available in real-time. Well, there are several parameters to take care of while working for an SEO client. Traffic Generation, Conversion and Revenue are essential metrics for both Search Engine Marketing and Pay-per-Click (PPC) campaigns.
How does your company differentiate itself from the competition?
Creative and Analytical
We are very creative, but at the same time, our team is very analytical as we believe that digital marketing is more than just an art, it’s a science. We try turning our science into an emotive experience.
Technical But Marketing Oriented
Our team includes highly skilled SEO specialists, Web designers, Designers, Marketing specialists, Content Writers, Business strategists who are involved in every aspect of the projects that we undertake. Notably, our projects are never technology-driven but always guided by realistic objectives.
Local or International
We love helping our prospects clients break their market’s boundaries. We have successfully launched numerous paid campaigns targeting countries across the globe, and we have worked with many international clients on improving their web development, SEO competency, and more.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repeated to you?
We’ve been approached a lot by companies in the medical industry to health, Ecommerce, Education. We have also worked for some real estate brokers and projects for the social media spectrum, which we have won a lot of appreciation.
Please share some of the services that you offer for which clients approach you the most for?
We currently serve over 200 amazing clients from across the world and successfully completed 2000+projects within the team of 50+ employees. We are renowned as the best SEO company for delivering quality services like Digital Marketing, Website Design, Ecommerce Web Development, Shopify Development, Ecommerce SEO, Magneto Development, PPC, etc.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Choosing an SEO agency or digital marketing company is not an easy process. We have a set of parameters that measure the ability of our SEO firm to successfully run campaigns. At the very least, a qualified digital marketing company should be chosen based on the following factors:
- Online Visibility and Search Ranking
- Quality of Work
- Aligning with Values
- In-house Expertise
- Good Communication Skills
- Evaluate Successful Cases
- Unique and Smart Solutions
What are the key factors that you consider before deciding the cost of a project?
‘’To bid, or not to bid, that is the question’’, but the decision to bid on a project shouldn’t be taken lightly. I make sure to carefully identify the right projects for my company to go after. One way to do this is I conduct a thorough analysis that meets my company’s goals and Costing, Profitability, Industry Standards, Skill Level, Experience, USPs, User Scenario, Client Requirements are some of the key factors I usually keep in mind while setting up prices for my client’s project.
What kind of payment structure do you follow to bill your clients?
It varies as per agreement with the client. Generally, we have three pre-defined payment models for our organization; the client can choose any of them.
Fixed Price Model- This payment model provides a fixed fee and a timeline for a particular project, whether it’s an SEO or web development project. This is based on a defined scope of work, i.e., scenarios where the project requirements are crystal clear.
Time and Material Model- This model is suitable for clients who want to work with us on an hourly basis. We deploy 1 or 2 team members based on the requirements and keep track of man-working hours spend until the completion of the project to generate an invoice on a monthly basis.
Dedicated Model- In this model, clients have complete flexibility of scaling up the team or reducing the size depending on the status of the project and other business dynamics. We deploy a dedicated team to complete the project set objectives. The invoicing can be done at the starting of the month or can also be generated at the end of the month. Clients can also expand or contract with time in this payment structure.
What is the price range (min and max) of the projects that you catered to in 2018?
Our project range lies anywhere between $1,000 & $500,000.
Name a couple of activities that you think to provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
74% of marketers struggle to track the results of their efforts. Investing in multiple marketing channels can surely maximize your ROI, and your campaign is destined for success.
Tracking ROI can be a nightmare, and it’s tricky to know for me which tactics are worthy in the limited time and budget. Over the years, the 4 digital marketing tactics perceived to have the highest return-on-investment are SEO & Content Marketing, Paid Search, and Social Media.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is definitely gaining huge popularity nowadays, and people are trusting their reviews, which is eventually helping companies like us to expand our visibility among potential clients.