Please introduce your company and give a brief about your role within the company?
Gleecus TechLabs is a full service Digital Transformation Consulting company based out of US, Austria and India. We are a Forward Thinking Digital Innovation partner for SMEs and Enterprises.
Gleecus offers end to end IT/ITES Services for Bespoke Application Development, Enterprise & Consumer Mobility, SOA & Microservices, Cloud Adoption & Orchestration, AR Development, AI & ML services, UX Engineering Services and Strategic Consultation on Product & IT Levels.
Gleecus also has its proprietary framework Managed Product Labs, which is a modern day take on Extended Team Models and Offshore Product Labs.
As Co-Founder and CEO, I lead the strategic direction of the organization and consult our customers on their IT & Product Development endeavours.
What was the idea behind starting this organization?
Few years back the IT provider landscape was skewed and the focus of IT providers was to add more clients in terms of numbers but leave an unhappy customer satisfaction trail behind. In terms of IT & Product Strategic Consulting it was negligible. IT Vendors were mere execution shops.
When I envisioned starting Gleecus I wanted it to be a company that emphasizes on High Customer Delight and Strategic Consulting for Product and IT. Coming from a background where I consulted customers from Fortune 500 companies on their products and solutions, I felt this was what I could offer as a company and can be a differentiator.
What are your company’s business model–in house team or third party vendors/ outsourcing?
At Gleecus we deliver all our service offerings in-house. We have a strong multicultural, multidisciplinary senior Tech and Operations team who are techno managerial in nature. We have an experienced team of Business Analysts, Architects, Engineers, QA Professionals and UX/UI Designers that support all our customer projects.
Whenever there is a need for a special skillset that we do not possess, we hire Consultants from our close industry network keeping the Delivery & Quality inhouse. It goes without saying that a strong NDA is always in place and customer approval is paramount.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We are an equal opportunity equal risk partner for our customers. We strongly believe in customer success. When we enable the customer’s business to succeed through our effort it in returns adds business value to us.
Our Managed Product Labs framework is also a big hit with our customers that enables them to focus on the business side of their product and frees them from the product development burden.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are an industry agnostic partner. In principle that means that we provide Strategic Consultation & IT services equally across the industry and function spectrum. We can do that since our Senior Leadership Team in Operations and Technology come from diverse industry service backgrounds.
Having said that, we have already served Healthcare, Retail, Travel, Education, Entertainment, Social, BFSI and Manufacturing industries in the last 5 years.
Almost all our customers have been working with us since they began. Something that is rarity these days.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
Our Team of Business Analysts, Program Managers and Technology Architects define the Discovery Phase of the mobile solution that the customer is trying to envision. This is critical to determine the time and effort for delivering the end mobile app.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
For the solutions we develop both the Front End and the Back End are equal parts of the agile process. So it is really hard to put a number to it. And in modern mobile app the Front End is built dynamically based on the data communicated by the BackEnd APIs. Very rarely are there isolated UI components for the cosmetic effect.
The end goal is to achieve a uniform and effective User Experience for the app which is powered by the Front End UI and the Back End APIs.
What are the key parameters to be considered before selecting the right platform for a mobile application?
There needs to be a solid research backed decision making for choosing the right platforms for a mobile app. Whether you plan to go for Android or iOS, will depend on your target audience, your product development roadmap, how complex the features are on each platform, etc.
If by platform you mean Native or Hybrid, the answer is in the below section.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
As mentioned before we always suggest our clients based on research and this varies situation to situation. If the customer is trying to build a quick POC or try out an MVP that they would like to distribute internally, we suggest Android. But in case their audience is equally targeted for iOS and Android then both.
But eventually you cannot leave one for the other as the OS penetration and usage is almost overlapping now for iOS and Android.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
It totally depends on the app, its features, its 3rd Party Integrations, Hardware Integrations and Long Term Product Strategy that you have.
What are the key factors that you consider before deciding the cost of a mobile application?
I always say to my team – “Cost is a battle that nobody won. Win by Value.”
Having said that we have cracked the formula for a mobile app cost estimation to some extent with our own macro based calculations. We decide the cost depending upon the features, their complexity level in terms of development, 3rd Party Integrations or Special Integrations and the Platforms that it must support.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We have multiple Commercial Models for our customers and they include:
Fixed Bid Estimation
Time & Material backed by a strong Sprint Planning & Backlog Grooming
Dedicated Resource Model with a minimum billing model
Managed Product Lab – Our Proprietary Dedicated Product Lab
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
More than budget based restrictions we like to work with customers who have long term visions and an open mind. We make sure that both us and the customer are a match.
What is the price range (min and max) of the projects that you catered to in 2018?
The minimum ticket size we worked was USD5000 and the maximum ticket size we served was USD 250,000 in 2018.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
We believe most sensible customers have already thought through their business models in terms of revenue from their mobile applications. However if they insist us on their revenue models we do a deep dive research in their area of business and target audience and come up with suggestions. It also helps that we have worked with various customers from different industry and functions and we can bring that advise effectively to the board.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Although we registered late, we receive quite a few eyeballs on GoodFirms since then.