Go Media

be the weapon of mass creation

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About Go Media
Go Media, located in Cleveland, Ohio, offers design services, products, and knowledge for clients who seek unexpected and compelling visual communications. Founded in 2003 by William Beachy and Wilson Revehl, Go Media now houses a team of artists, programmers, and strategist...
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NA
10 - 49
2003
United States
Go Media
be the weapon of mass creation
0.00/5 (0 Reviews)
18 Questions
Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.
Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.

It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.

Let us learn why social media platforms are gaining more popularity in the 21st century:

News Source

The source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.

Business Start-up and Pattern

With the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.

Engagement with the Audiences

Social media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.

Revealing Reality

In today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.

A Greater Influence

The power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.

Conclusion

Social media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.
Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  

As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!

Instagram 

Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. 

Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. 

Facebook 

It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. 

With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.

Twitter

When we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening

When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  

Final words

After you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Branding represents the identity of every business and visibility has become vital for each and every brand in the era of digitalization. Too many brands have been coming up and the number of competitors is exponentially increasing. Hence what is not visible gets out of focus and once a brand gets out of sight, it gets out of mind too!The omnipotent and omnipresent social media has already positioned itself as a tried and tested powerful tool that is potent enough to create brand awareness. People have already stated considering social media as one of the most stress-free and profitable digital marketing platforms that can be easily and efficiently used for ascending their brand’s visibility and presence.The merits and advantages of social media marketing are a dozen. Let us take a quick look at some of the USPs of Social media marketing that are already on the ball:1. It is cost-effective, budget-friendly and affordable.2. Social media marketing gives you the chance to reach a larger volume of audience.3. Building the brand value for brands becomes easier.4. Physical barriers are no barriers when it comes to the world of social media marketing.5. Creating the target audience is easier and it can be constantly monitored or changed.6. It is easier to create and modify content as per requirement of the audience as the chances of rectification are open and wide.7. Monthly reports and insights can be created that open up the chances of betterment.8. Brand management and brand reputation management becomes easier with social media marketing.9. It helps in creating brand loyalty and offering enhanced customer experience.10. One can get direct access to the customers and communicate with them easily without the involvement of any third party.If you are an entrepreneur who has recently got into a new venture and wants to create value for his brand, then you can definitely put your faith in social media marketing. Without having to invest too much, you will be able to behold the desired impact and result. If you are a know-how person who is aware of the ins & outs of the social media marketing platforms then you can manage the tasks all by yourself. But don’t be worried if you are not, because there are numerous social media marketing agencies available who can take good care of your marketing requirements.
Branding represents the identity of every business and visibility has become vital for each and every brand in the era of digitalization. Too many brands have been coming up and the number of competitors is exponentially increasing. Hence what is not visible gets out of focus and once a brand gets out of sight, it gets out of mind too!The omnipotent and omnipresent social media has already positioned itself as a tried and tested powerful tool that is potent enough to create brand awareness. People have already stated considering social media as one of the most stress-free and profitable digital marketing platforms that can be easily and efficiently used for ascending their brand’s visibility and presence.The merits and advantages of social media marketing are a dozen. Let us take a quick look at some of the USPs of Social media marketing that are already on the ball:1. It is cost-effective, budget-friendly and affordable.2. Social media marketing gives you the chance to reach a larger volume of audience.3. Building the brand value for brands becomes easier.4. Physical barriers are no barriers when it comes to the world of social media marketing.5. Creating the target audience is easier and it can be constantly monitored or changed.6. It is easier to create and modify content as per requirement of the audience as the chances of rectification are open and wide.7. Monthly reports and insights can be created that open up the chances of betterment.8. Brand management and brand reputation management becomes easier with social media marketing.9. It helps in creating brand loyalty and offering enhanced customer experience.10. One can get direct access to the customers and communicate with them easily without the involvement of any third party.If you are an entrepreneur who has recently got into a new venture and wants to create value for his brand, then you can definitely put your faith in social media marketing. Without having to invest too much, you will be able to behold the desired impact and result. If you are a know-how person who is aware of the ins & outs of the social media marketing platforms then you can manage the tasks all by yourself. But don’t be worried if you are not, because there are numerous social media marketing agencies available who can take good care of your marketing requirements.

Branding represents the identity of every business and visibility has become vital for each and every brand in the era of digitalization. Too many brands have been coming up and the number of competitors is exponentially increasing. Hence what is not visible gets out of focus and once a brand gets out of sight, it gets out of mind too!

The omnipotent and omnipresent social media has already positioned itself as a tried and tested powerful tool that is potent enough to create brand awareness. People have already stated considering social media as one of the most stress-free and profitable digital marketing platforms that can be easily and efficiently used for ascending their brand’s visibility and presence.

The merits and advantages of social media marketing are a dozen. Let us take a quick look at some of the USPs of Social media marketing that are already on the ball:

1. It is cost-effective, budget-friendly and affordable.

2. Social media marketing gives you the chance to reach a larger volume of audience.

3. Building the brand value for brands becomes easier.

4. Physical barriers are no barriers when it comes to the world of social media marketing.

5. Creating the target audience is easier and it can be constantly monitored or changed.

6. It is easier to create and modify content as per requirement of the audience as the chances of rectification are open and wide.

7. Monthly reports and insights can be created that open up the chances of betterment.

8. Brand management and brand reputation management becomes easier with social media marketing.

9. It helps in creating brand loyalty and offering enhanced customer experience.

10. One can get direct access to the customers and communicate with them easily without the involvement of any third party.

If you are an entrepreneur who has recently got into a new venture and wants to create value for his brand, then you can definitely put your faith in social media marketing. Without having to invest too much, you will be able to behold the desired impact and result. If you are a know-how person who is aware of the ins & outs of the social media marketing platforms then you can manage the tasks all by yourself. But don’t be worried if you are not, because there are numerous social media marketing agencies available who can take good care of your marketing requirements.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.
Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether.

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Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends:

Chatbots:

The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human.

Semantic search:

Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results.

Content Curation:

Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective.

Ad Targeting:

Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes.

Predictive Marketing:

Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends.

AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction.

Voice Search:

Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively.

As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users.

Target Audience:

If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently.

A/B Testing:

A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans.

Lead Scoring:

Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity.

Image Recognition:

As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media.

Last Words:

Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 
 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 

 

Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion

Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. 

It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. 

Benefits of social media optimization 

  • Elevates the brand presence on online space
  • Improves search engine rankings 
  • Upraises customer satisfaction and loyalty
  • A faster and convenient way to reach the target audience
  • Drives relevant traffic to the websites
  • Boosts the sales by transforming users into qualified leads. 

As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. 

How to optimize social media?

By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. 

By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.

By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. 

All things considered

The competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally.

 

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:

1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.

2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.

3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.

4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.
It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look:

What is Search Engine Optimization?

SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website.

Seo is undoubtedly beneficial in many ways:

  1. Build Brand Identity
  2. Reputation Building
  3. Builds Trust & Credibility
  4. Better User Experience
  5. Increased Engagement, Traffic & Conversions

BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM….

What is Social Media Marketing?

Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business.

It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks.

SMM is really helpful in many ways to enhance your business:

  1. Faster, Easier Communication
  2. Knowing your Audience
  3. Customer Feedback
  4. Curate customer content and stories in a snap
  5. Improve Brand Loyalty

SEO vs SMM – Which is Better to invest in?

As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media.

Search Engine Marketing (SEO) over Social Media Marketing

People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase

Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly.

Social Media Marketing (SMM) over SEO:

Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase.

Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately.

My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 
Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? 

Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  

Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. 

From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  

Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. 

All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  

With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. 

Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. 

Key Takeaways

With such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. One by one I will put down theories for each of the popular platforms.FACEBOOK:Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.Culmination,Number of posts: High: 2 Posts / dayLow: 1 Post / dayWeekly: 10 posts maxAlong with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.TWITTER: Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.Despite all the complication, here is the conclusion:Number of posts: High: 5 Tweets / dayLow: 3 Tweets / dayTwitter as well offers analytics to observe tweet performance.INSTAGRAM:With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.To conclude:Number of posts: High: 2 Posts / dayLow: 1 Post / dayPerformance can be tracked with Instagram’s post insights.LINKEDIN:It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.Number of posts: High: 1 Posts / dayLow:   -Final words:To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.
There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. One by one I will put down theories for each of the popular platforms.FACEBOOK:Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.Culmination,Number of posts: High: 2 Posts / dayLow: 1 Post / dayWeekly: 10 posts maxAlong with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.TWITTER: Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.Despite all the complication, here is the conclusion:Number of posts: High: 5 Tweets / dayLow: 3 Tweets / dayTwitter as well offers analytics to observe tweet performance.INSTAGRAM:With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.To conclude:Number of posts: High: 2 Posts / dayLow: 1 Post / dayPerformance can be tracked with Instagram’s post insights.LINKEDIN:It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.Number of posts: High: 1 Posts / dayLow:   -Final words:To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.

There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. 

One by one I will put down theories for each of the popular platforms.

FACEBOOK:

Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.

Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.

According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.

Culmination,

Number of posts: 

High: 2 Posts / day

Low: 1 Post / day

Weekly: 10 posts max

Along with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.

TWITTER: 

Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.

However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. 

Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.

Despite all the complication, here is the conclusion:

Number of posts: 

High: 5 Tweets / day

Low: 3 Tweets / day

Twitter as well offers analytics to observe tweet performance.

INSTAGRAM:

With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.

To conclude:

Number of posts: 

High: 2 Posts / day

Low: 1 Post / day

Performance can be tracked with Instagram’s post insights.

LINKEDIN:

It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. 

Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.

Number of posts: 

High: 1 Posts / day

Low:   -

Final words:

To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.

The social media landscape for students, individuals, entrepreneurs, and others is rapidly revolving around COVID-19 for almost a year. Most of the companies have started adopting the remote working style, and there is no surprise that during this time daily spending of the people on social networks has increased by 43%. If you are a growing business or already established in the market, you can still use social media management tools. This will help you to generate a good reputation in the market and stand out among your competitors. Let us first review what features a good social media management tool comprises:Publishing and scheduling events and posts.Integrated RSS Feed.Unified social inbox for engaging with your audience in real-time.Social monitoring of your brand using keywords and market competition.Track and compare competitive advantage using social analytics and reporting.Campaign tracking your ads, posts, and website for optimizing and pivoting your marketing strategy. Build custom reports for the major social accounts of your clients. HootSuite – The Best Social Media Management ToolHootSuite has been around on social media platforms since 2008. It is the most blogged about the social platform and well-known for content curation, organization, content scheduling, monitoring, and RSS integration for multiple social content streams like Facebook, Twitter, LinkedIn, and Instagram. I personally feel that working across different platforms sometimes becomes difficult. But, HootSuite makes everything possible for my team and me. It facilitates easy delegation of replies to fans and followers, elimination of stress to coordinate answers, and neglect the valued fans potentially. Earlier, the biggest frustration with using HootSuite was how it is managing social media images. Now, the best thing is, this issue is now fixed on Twitter so that the scheduled posts will be displayed up to four images directly appearing in the feed. PricingThe free version of HootSuite software is available up to three profiles and 30 scheduled messages for one user. The professional version is available for $19 per month for up to 10 social media profiles and unlimited scheduling for one user.The team version is available for $99 per month for up to 20 social media profiles and unlimited scheduling for three users. The Enterprise version is available at custom pricing for unlimited and unrestricted usage. 
The social media landscape for students, individuals, entrepreneurs, and others is rapidly revolving around COVID-19 for almost a year. Most of the companies have started adopting the remote working style, and there is no surprise that during this time daily spending of the people on social networks has increased by 43%. If you are a growing business or already established in the market, you can still use social media management tools. This will help you to generate a good reputation in the market and stand out among your competitors. Let us first review what features a good social media management tool comprises:Publishing and scheduling events and posts.Integrated RSS Feed.Unified social inbox for engaging with your audience in real-time.Social monitoring of your brand using keywords and market competition.Track and compare competitive advantage using social analytics and reporting.Campaign tracking your ads, posts, and website for optimizing and pivoting your marketing strategy. Build custom reports for the major social accounts of your clients. HootSuite – The Best Social Media Management ToolHootSuite has been around on social media platforms since 2008. It is the most blogged about the social platform and well-known for content curation, organization, content scheduling, monitoring, and RSS integration for multiple social content streams like Facebook, Twitter, LinkedIn, and Instagram. I personally feel that working across different platforms sometimes becomes difficult. But, HootSuite makes everything possible for my team and me. It facilitates easy delegation of replies to fans and followers, elimination of stress to coordinate answers, and neglect the valued fans potentially. Earlier, the biggest frustration with using HootSuite was how it is managing social media images. Now, the best thing is, this issue is now fixed on Twitter so that the scheduled posts will be displayed up to four images directly appearing in the feed. PricingThe free version of HootSuite software is available up to three profiles and 30 scheduled messages for one user. The professional version is available for $19 per month for up to 10 social media profiles and unlimited scheduling for one user.The team version is available for $99 per month for up to 20 social media profiles and unlimited scheduling for three users. The Enterprise version is available at custom pricing for unlimited and unrestricted usage. 

The social media landscape for students, individuals, entrepreneurs, and others is rapidly revolving around COVID-19 for almost a year. Most of the companies have started adopting the remote working style, and there is no surprise that during this time daily spending of the people on social networks has increased by 43%. 

If you are a growing business or already established in the market, you can still use social media management tools. This will help you to generate a good reputation in the market and stand out among your competitors. Let us first review what features a good social media management tool comprises:

  • Publishing and scheduling events and posts.
  • Integrated RSS Feed.
  • Unified social inbox for engaging with your audience in real-time.
  • Social monitoring of your brand using keywords and market competition.
  • Track and compare competitive advantage using social analytics and reporting.
  • Campaign tracking your ads, posts, and website for optimizing and pivoting your marketing strategy. 
  • Build custom reports for the major social accounts of your clients. 

HootSuite – The Best Social Media Management Tool

HootSuite has been around on social media platforms since 2008. It is the most blogged about the social platform and well-known for content curation, organization, content scheduling, monitoring, and RSS integration for multiple social content streams like Facebook, Twitter, LinkedIn, and Instagram. 

I personally feel that working across different platforms sometimes becomes difficult. But, HootSuite makes everything possible for my team and me. It facilitates easy delegation of replies to fans and followers, elimination of stress to coordinate answers, and neglect the valued fans potentially. 

Earlier, the biggest frustration with using HootSuite was how it is managing social media images. Now, the best thing is, this issue is now fixed on Twitter so that the scheduled posts will be displayed up to four images directly appearing in the feed. 

Pricing

  • The free version of HootSuite software is available up to three profiles and 30 scheduled messages for one user. 
  • The professional version is available for $19 per month for up to 10 social media profiles and unlimited scheduling for one user.
  • The team version is available for $99 per month for up to 20 social media profiles and unlimited scheduling for three users. 
  • The Enterprise version is available at custom pricing for unlimited and unrestricted usage. 
Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.
Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.

Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. 

It encourages SEO in the following three ways:

Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. 

Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. 

Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.

Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?

Here, are some tips:

Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.

Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.

Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. 

Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. 

Final words:

If enhanced properly, social media can surely elevate a website’s SEO capabilities.

 Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation. Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. Final words If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 
 Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation. Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. Final words If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 

 

Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. 

Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.

Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?

First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation

Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.

Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.

Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. 

After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. 

Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. 

Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. 

Final words 

If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 

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"4507 Lorain Ave. Cleveland, OH 44102", Cleveland, Ohio 44102
United States
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