Go Mobile

The goal was to raise awareness of Screechers Wild knowledge on Likee, to involve an audience in сontent creating with hashtag, toy, track and increase demand for Screechers Wild. As tools we used cooperation with 6 bloggers, organization of the first Russian commercial Likee hashtag challenge, official track, game mechanics: duo with blogger and the wheel of fortune, preparation of creatives for social media campaign, contest and prize draw.

Channels – Likee

Platforms – IOS, Android

Results

• 11M video views for 6-day campaign
• 117K UGC
• 30K+ video reposts
• 13K+ comments to the videos on hashtag challenge page
• 381K+ likes to the videos on hashtag challenge page

Plan increasing for campaign media indicators:

• 102% - Brand takeover impressions
• 125% - Brand takeover clicks
• 302% - Views of bloger videos
• 210% - Hashtag challenge impressions

The goal was to increase brand awareness, maximize target audience coverage and reach 70% of the video completion. As tools we used socio-economic and interest targeting, optimization at ID publishers level, placement of rewarded video ads and whitelist of apps in categories «Entertainment» and «Auto & Vehicles».

Platforms — iOS, Android

Results

• Reach > 200 000 users

• Ad impressions > 400 000

• CTR > 8%

• VTR > 75%

The goal was to highly increase the brand awareness of the new product Colgate Plax Freshmint, to raise awareness for the necessity of mouthwash, to make the young audience interested in the product and to provide sales growth. As tools we used a brand page challenge, video announcement by TikTok influencers, #ColgatePlaxChallenge hashtag, up-to-date track, 10 TikTok influencers support challenge, enjoyable gifts and media advertising on TikTok and Instagram.

Channels – TikTok

Platforms – IOS, Android

Results

• 500 million views of the brand-page per month
• 4 million views of influencers’ videos
• 61 thousand unique users have participated in the challenge
• more than 30 million impressions of Brand Takeover + Infeed Video
• 137 thousand videos have been filmed & published by users during the challenge
• 380 thousand likes on the influencers’ videos
• 68,5% video memorability
• +25,7% increase in purchase intention
• +44,8% increase in advertising awareness
• +14% increase in brand awareness

The goal was to drive brand and product awareness among young female audience on TikTok, support global campaign and brand communication with elevator looks and encourage users to buy a product. As tools we used 8 popular female TikTokers, maximum branding of the announcing creatives, branded track which was specially created for the TikTok campaign, an engaging strategy that implies demonstration of the main product advantages by users, In-Feed Video, Brand Takeover and banner on the Discover page for increasing reach, contest and prize draw.

Platforms – IOS, Android

Channels – TikTok

Results

• 32m video views
• 2k videos with the branded track
• 7,36% — ER
• 8,41% — UGC ER
• > 62k HTC views
• > 3k UGC videos
• > 2k participants
• 55,95% challenge participants demonstrated the product
• Users were creative and made up their own situations of the product usage

Channels

• Google
• Facebook
• Yandex
• Instagram
• Twitter
• Double Click
• Mobile RTB

Payment models

• CPI
• CPA

Goals

• Increase the number of active users
• 20% CR from install into registration
• Scaling traffic volume with constant quality regardless seasonality
• Constant increase of traffic volumes

Tools

• Geo-segmentation: campaigns for each destination
• CPA optimization
• Antifraud control with systems Scalleo and Adjust
• Traffic quality control with BI-system Tableo

Analytics – Adjust
Platforms – IOS, Android

Results

• 35% CR from install into registration
• 100k+ new clients
• Scaling traffic while maintaining the quality regardless of season
• Keeping bets and volume even after the appearance of a major competing advertiser

Channels

• Google
• myTarget
• Facebook
• Mobile RTB

Payment model

• CPI
• CPM
• CPO

Goals

• CPI and CPO not higher than set numbers
• Constant increase of traffic volumes

Tools

• Geo-segmentation: megapolises, other settlements
• Regular update of creative materials according to seasonality and promos

Analytics – AppsFlyer
Platforms – IOS, Android

 

Results

• CPO decrease 3.4 times
• Retention of optimal low level CPI and CPO while scaling traffic volumes
• Attracted more than 100k+ new users
• 15% CR from click to install
• Achievement of all quality KPI
• Increase of the share of sales through mobile app
• Development of loyal audience constantly buying with La Redoute app

Channels

• Google
• myTarget
• Facebook

Payment model

• CPI
• RevShare

Goals

• High average purchase value
• High install-to-purchase conversion rate
• High requirements for traffic quality, low CPI and CPA

Tools

• Constant testing of ad creative approaches
• Weekly update of creative materials
• Demographic and geo targeting
• Optimization by CPA and average purchase value

Analytics – Adjust
Platforms – IOS, Android
 

Results

• CR 29% of the installation in order
• 0% fraud, according to Scalar
• Scaling traffic volume with constant quality regardless seasonality and competitors' activity

Goals

• Maxime in-app orders
• Make up to the top-5 search results related to keywords in App Store and Google Play
• Improve Android app rating up to 4,5 and maintaining high IOS app rating
• Achieve efficient distribution of marketing budget between regional and capital restaurants
• Reduce the cost of attracting new customers in the regions
• Increase the importance of the app as a sales channel

Channels

• Google
• Facebook

Payment models

• CPI
• CPO

Tools

• ASO optimization
• A/B testing of screenshots
• Replying the reviews
• CPO optimization
• Predictive models and look-alike
• +550 creative approaches during the advertising campaign

Analytics – AppMetrica
Platforms – IOS, Android

Results

• The app is in the top-5 search results related to keywords in App Store and Google Play
• Reached ⭐️4.6 (Android) & ⭐️4.3 (iOS)
• + 10% CR from view to install in app stores
• 10-fold increase in orders volume and installations
• ROAS: 675%

The goal was to increase brand awareness, tell audiences about the product: creative kits for kids and choose bloggers to promote the product and mask. As tools we engaged bloggers with relevant topics and developed an AR-mask.

Platforms – IOS, Android

Results

• 2 780 173 Instagram views
• 99 058 “fittings” of brand mask
• 32 304 masked pictures
• 2 681 115 views of stories
• 6 142 reposts of stories in which the mask was used

The goal was to increase brand awareness and present the new collection using a non-standard format. As tools we used a showcase banner HTML5, chose target audience similar to visitors to the Puma online store and made optimization on Cost Per Engagement.
Analytics – Appsflyer
Platforms – IOS, Android

Results

17% – CR of button “Visit website”
1,4 cents – cost of 1 unique interaction with the banner