Great Lakes Marketing Research

Great Lakes Marketing was founded in 1964 as a full-service marketing research firm. Lori M. Dixon, PhD became a co-owner in 1985 and sole owner in 2010. Located in Toledo, Ohio, Great Lakes Marketing occupies the Great Lakes Building and has a state-of-the art focus group suite and fully monitored telephone interviewing operations.

As a full-service marketing research firm, Great Lakes Marketing offers a complete range of marketing research data collection methodologies, including online studies, mail studies, intercept interviews, ethnographic research, focus group studies and telephone interviews. Our expertise is in creating the best data collection program to optimize participation rates and maximize the quality of the data collected. Most large studies include a mix of data collection methodologies to allow each audience to be interviewed using the process that matches how they can best provide information.

The client list of Great Lakes Marketing includes a broad mix of organizations and corporations including some of the nation’s largest pharmaceutical, manufacturing and health care companies, as well as regional financial institutions, public agencies and health care providers. We often partner with advertising and marketing consulting firms to provide marketing research data to help design and measure strategic marketing initiatives. Great Lakes Marketing has clients in over 25 different states and 8 countries.

The expertise of Great Lakes Marketing is working with our clients to learn their research objectives so that the data we collect can be used to make informed business decisions. Since we have expertise with such a broad range of research methodologies and do not subcontract for professional research services, we are flexible and can handle unique project requirements.

Great Lakes Marketing is known for designing creative and customized data collection methodologies to maximize the amount of both qualitative and quantitative information that can be obtained with each study. For example, we often create self-administered questionnaires to augment the focus group qualitative responses. If it adds to the quality of the discussion, we ask respondents to do homework or specifically experience a product or service before the focus group session or take home a product to use and evaluate after the focus group.