
Gabriel Engel, Founder & CEO at Rocket.Chat
Posted on Nov 23, 2017
Production in all senses.
To innovate in the digital environment, it is necessary to understand that shopping goes far beyond e-commerce. That UX goes far beyond navigation. That every micro-moment is part of the purchase decision. The process is complex, but the result is quite simple: amazing experiences sell.
Innovations bring new experiences. And inviting customers to live new experiences is an incredible way to conquer an important space in their memory. It's impossible to really improve UX until we understand that behind every "user" there is a different person. Therefore, more than applying tools (and we apply many), we believe in empathy and co-creation.