I2

"We Bring Technology To Life"

0.00/5 (0 Reviews)
About I2
i2 Company Limited is an award winning integrated digital agency which offering digital solutions, headquartered in Hong Kong with innovation center in Guangzhou China. Since year 2000, we pride ourselves on the long lasting business relationships with our clients from vario...
read more
$50 - $99/hr
10 - 49
2006
China
I2
"We Bring Technology To Life"
0.00/5 (0 Reviews)
910 Questions
The apt e-commerce platform is required by online businesses to run their business effectively. If I talk about the most renowned e-commerce site, I must say that Magento has earned trust. If you want to know why Magento is the most admired eCommerce platform, then let’s discuss in detail:Flexible- This platform serves as the ownership asset that features advanced search filters and product catalogs. Businesses can set up an online store from scratch due to effective user management. In this platform, you will find the support of multi-language and currency. It provides high-grader protection and support to businesses by its handy features.Extensions in the real world- The new features are added, and current ones are modified with Magento extensions. This platform aims to save time and make the process effortless and simple.SEO compatibility- Magento platform can automatically generate Google sitemaps, can create search-friendly links, and with the help of URL, rewrites can control URLs. It manages duplicate content and sorts popular searches automatically. It organizes the data markup to product pages by enabling detailed search results. Magento development makes the search engine optimization process very effective.Big Community- Magento is an open-source product that thrives a huge community around it. This community of developers can create extensions and improve the e-commerce platform in many ways. Magento open source edition aids any startup or retail business in developing a Magento website that comprises a massive list of useful features for small businesses. The online eCommerce businesses can customize page layouts and customer group creation with the help of Magento. Customer Segmentation – Small and big businesses can segment their customer base that includes several categories like purchasing history, demographics, shopping cart details, and user activity with the Magento e-commerce platform. The companies can plan their online marketing and sales strategies with the help of this functionality. The companies can have relevant information about the client’s behavior and different customer segments.Mobile-friendliness- Magento uses its responsive design reference theme to develop mobile-friendly responsive designs that optimize mobile sites. For a reliable and quick front-end development cycle, the mobile commerce with Magento PWA (Progressive Web Applications) Studio is very advantageous. Mobile users can also configure responsive emails and newsletters. Security- E-commerce websites prefer security. The eCommerce development companies can guarantee their clients' security with the help of the Magento e-commerce platform. There is no security gap with the transactions from a Magento website as it is secured with effective data encryption.  Summing upSmall as well as well established big companies make use of this popular platform. You will find this e-commerce solution solid, flexible, stable, and feature-rich. Among millions of sites, it is a leading e-commerce platform. This platform has more functionality than any other eCommerce solution. Among several developers and development companies, this open-source and flexible Magento platform explains the software's great popularity. 
The apt e-commerce platform is required by online businesses to run their business effectively. If I talk about the most renowned e-commerce site, I must say that Magento has earned trust. If you want to know why Magento is the most admired eCommerce platform, then let’s discuss in detail:Flexible- This platform serves as the ownership asset that features advanced search filters and product catalogs. Businesses can set up an online store from scratch due to effective user management. In this platform, you will find the support of multi-language and currency. It provides high-grader protection and support to businesses by its handy features.Extensions in the real world- The new features are added, and current ones are modified with Magento extensions. This platform aims to save time and make the process effortless and simple.SEO compatibility- Magento platform can automatically generate Google sitemaps, can create search-friendly links, and with the help of URL, rewrites can control URLs. It manages duplicate content and sorts popular searches automatically. It organizes the data markup to product pages by enabling detailed search results. Magento development makes the search engine optimization process very effective.Big Community- Magento is an open-source product that thrives a huge community around it. This community of developers can create extensions and improve the e-commerce platform in many ways. Magento open source edition aids any startup or retail business in developing a Magento website that comprises a massive list of useful features for small businesses. The online eCommerce businesses can customize page layouts and customer group creation with the help of Magento. Customer Segmentation – Small and big businesses can segment their customer base that includes several categories like purchasing history, demographics, shopping cart details, and user activity with the Magento e-commerce platform. The companies can plan their online marketing and sales strategies with the help of this functionality. The companies can have relevant information about the client’s behavior and different customer segments.Mobile-friendliness- Magento uses its responsive design reference theme to develop mobile-friendly responsive designs that optimize mobile sites. For a reliable and quick front-end development cycle, the mobile commerce with Magento PWA (Progressive Web Applications) Studio is very advantageous. Mobile users can also configure responsive emails and newsletters. Security- E-commerce websites prefer security. The eCommerce development companies can guarantee their clients' security with the help of the Magento e-commerce platform. There is no security gap with the transactions from a Magento website as it is secured with effective data encryption.  Summing upSmall as well as well established big companies make use of this popular platform. You will find this e-commerce solution solid, flexible, stable, and feature-rich. Among millions of sites, it is a leading e-commerce platform. This platform has more functionality than any other eCommerce solution. Among several developers and development companies, this open-source and flexible Magento platform explains the software's great popularity. 

The apt e-commerce platform is required by online businesses to run their business effectively. If I talk about the most renowned e-commerce site, I must say that Magento has earned trust. 

If you want to know why Magento is the most admired eCommerce platform, then let’s discuss in detail:

  1. FlexibleThis platform serves as the ownership asset that features advanced search filters and product catalogs. Businesses can set up an online store from scratch due to effective user management. In this platform, you will find the support of multi-language and currency. It provides high-grader protection and support to businesses by its handy features.
  2. Extensions in the real worldThe new features are added, and current ones are modified with Magento extensions. This platform aims to save time and make the process effortless and simple.
  3. SEO compatibilityMagento platform can automatically generate Google sitemaps, can create search-friendly links, and with the help of URL, rewrites can control URLs. It manages duplicate content and sorts popular searches automatically. It organizes the data markup to product pages by enabling detailed search results. Magento development makes the search engine optimization process very effective.
  4. Big CommunityMagento is an open-source product that thrives a huge community around it. This community of developers can create extensions and improve the e-commerce platform in many ways. Magento open source edition aids any startup or retail business in developing a Magento website that comprises a massive list of useful features for small businesses. The online eCommerce businesses can customize page layouts and customer group creation with the help of Magento. 
  5. Customer Segmentation – Small and big businesses can segment their customer base that includes several categories like purchasing history, demographics, shopping cart details, and user activity with the Magento e-commerce platform. The companies can plan their online marketing and sales strategies with the help of this functionality. The companies can have relevant information about the client’s behavior and different customer segments.
  6. Mobile-friendlinessMagento uses its responsive design reference theme to develop mobile-friendly responsive designs that optimize mobile sites. For a reliable and quick front-end development cycle, the mobile commerce with Magento PWA (Progressive Web Applications) Studio is very advantageous. Mobile users can also configure responsive emails and newsletters. 
  7. SecurityE-commerce websites prefer securityThe eCommerce development companies can guarantee their clients' security with the help of the Magento e-commerce platform. There is no security gap with the transactions from a Magento website as it is secured with effective data encryption.  

Summing up

Small as well as well established big companies make use of this popular platform. You will find this e-commerce solution solid, flexible, stable, and feature-rich. Among millions of sites, it is a leading e-commerce platform. This platform has more functionality than any other eCommerce solution. Among several developers and development companies, this open-source and flexible Magento platform explains the software's great popularity. 

Well, if you're not looking to expand your talent team by hiring new specialists, you can increase the productivity and efficiency of your employees.The use of agile methods and innovative technologies (for example, hybrid and cross-platform development) is only one side of the coin. After improving processes, you can focus directly on people.Educational initiativesIf you need a certain specialist, you can literally "grow" him within your team. These can be educational programs for advanced training, mastering new knowledge and skills, or obtaining a certificate in a chosen field. This way you make a valuable investment in the employee, get the necessary expert, and increase his motivation and interest in cooperation. Another option is to create a specialized library and book clubs, hold meetups, send employees to conferences and webinars, useful for honing their skills.Encourage focused workSoftware development requires a high level of concentration and attention from employees. Minimize distractions and create the most comfortable work environment possible. One solution could be dedicated team rooms or noise-canceling headphones. You can also enter a mandatory offline time - when employees completely turn off instant messengers, emails, and phones so that notifications do not distract them and do not interrupt their workflow. However, do not forget about the mandatory rest periods – for this, your employees must also have everything they need.Refuse overtimeAmong the main reasons for overtime are called: bugs, unclear requirements, incorrect task performance. Conducting early QA sessions and identifying bugs at the development stage (at the end of the sprint) reduces the time for final testing and allows you to complete tasks on time. More often dev meetings and open discussion of the problem helps to stay on the same page and synchronize the vision of the project with all participants. Also, you can create an interactive prototype as a visual example for working on a project. If you see that overtime is still taking place on the project, try to pinpoint the cause more precisely in order to eliminate it. It may be necessary to streamline or automate certain processes to free up employee time for more important tasks.Outsourcing can be another solution to your issue. According to software development trends, cooperation with third-party companies is gaining popularity due to its significant advantages.
Well, if you're not looking to expand your talent team by hiring new specialists, you can increase the productivity and efficiency of your employees.The use of agile methods and innovative technologies (for example, hybrid and cross-platform development) is only one side of the coin. After improving processes, you can focus directly on people.Educational initiativesIf you need a certain specialist, you can literally "grow" him within your team. These can be educational programs for advanced training, mastering new knowledge and skills, or obtaining a certificate in a chosen field. This way you make a valuable investment in the employee, get the necessary expert, and increase his motivation and interest in cooperation. Another option is to create a specialized library and book clubs, hold meetups, send employees to conferences and webinars, useful for honing their skills.Encourage focused workSoftware development requires a high level of concentration and attention from employees. Minimize distractions and create the most comfortable work environment possible. One solution could be dedicated team rooms or noise-canceling headphones. You can also enter a mandatory offline time - when employees completely turn off instant messengers, emails, and phones so that notifications do not distract them and do not interrupt their workflow. However, do not forget about the mandatory rest periods – for this, your employees must also have everything they need.Refuse overtimeAmong the main reasons for overtime are called: bugs, unclear requirements, incorrect task performance. Conducting early QA sessions and identifying bugs at the development stage (at the end of the sprint) reduces the time for final testing and allows you to complete tasks on time. More often dev meetings and open discussion of the problem helps to stay on the same page and synchronize the vision of the project with all participants. Also, you can create an interactive prototype as a visual example for working on a project. If you see that overtime is still taking place on the project, try to pinpoint the cause more precisely in order to eliminate it. It may be necessary to streamline or automate certain processes to free up employee time for more important tasks.Outsourcing can be another solution to your issue. According to software development trends, cooperation with third-party companies is gaining popularity due to its significant advantages.

Well, if you're not looking to expand your talent team by hiring new specialists, you can increase the productivity and efficiency of your employees.

The use of agile methods and innovative technologies (for example, hybrid and cross-platform development) is only one side of the coin. After improving processes, you can focus directly on people.

Educational initiatives

If you need a certain specialist, you can literally "grow" him within your team. These can be educational programs for advanced training, mastering new knowledge and skills, or obtaining a certificate in a chosen field. This way you make a valuable investment in the employee, get the necessary expert, and increase his motivation and interest in cooperation. Another option is to create a specialized library and book clubs, hold meetups, send employees to conferences and webinars, useful for honing their skills.

Encourage focused work

Software development requires a high level of concentration and attention from employees. Minimize distractions and create the most comfortable work environment possible. One solution could be dedicated team rooms or noise-canceling headphones. You can also enter a mandatory offline time - when employees completely turn off instant messengers, emails, and phones so that notifications do not distract them and do not interrupt their workflow. However, do not forget about the mandatory rest periods – for this, your employees must also have everything they need.

Refuse overtime

Among the main reasons for overtime are called: bugs, unclear requirements, incorrect task performance. Conducting early QA sessions and identifying bugs at the development stage (at the end of the sprint) reduces the time for final testing and allows you to complete tasks on time. More often dev meetings and open discussion of the problem helps to stay on the same page and synchronize the vision of the project with all participants. Also, you can create an interactive prototype as a visual example for working on a project. If you see that overtime is still taking place on the project, try to pinpoint the cause more precisely in order to eliminate it. It may be necessary to streamline or automate certain processes to free up employee time for more important tasks.

Outsourcing can be another solution to your issue. According to software development trends, cooperation with third-party companies is gaining popularity due to its significant advantages.

Yes, it is. However, there should be a question of how can you save software development costs?In this case start with defining better requirements. Obviously, your team will spend less time on meetings and evaluation of tasks if you define it weel. Define user needs, describe the expected behaviour and flow, discuss technology limitations and business value - you'll see it helps a lot.Prioritize right features and focus on value. Lack of proper planning and frequent changes in the roadmap (pivots) prolongs the development time (and it increases costs) because developers works on assumptions you provide. Every architecture and database can be changed, of course, but the question is the amount of work, which rises exponentially with the complexity of your solution.
Yes, it is. However, there should be a question of how can you save software development costs?In this case start with defining better requirements. Obviously, your team will spend less time on meetings and evaluation of tasks if you define it weel. Define user needs, describe the expected behaviour and flow, discuss technology limitations and business value - you'll see it helps a lot.Prioritize right features and focus on value. Lack of proper planning and frequent changes in the roadmap (pivots) prolongs the development time (and it increases costs) because developers works on assumptions you provide. Every architecture and database can be changed, of course, but the question is the amount of work, which rises exponentially with the complexity of your solution.

Yes, it is. However, there should be a question of how can you save software development costs?

In this case start with defining better requirements. Obviously, your team will spend less time on meetings and evaluation of tasks if you define it weel. Define user needs, describe the expected behaviour and flow, discuss technology limitations and business value - you'll see it helps a lot.

Prioritize right features and focus on value. Lack of proper planning and frequent changes in the roadmap (pivots) prolongs the development time (and it increases costs) because developers works on assumptions you provide. 

Every architecture and database can be changed, of course, but the question is the amount of work, which rises exponentially with the complexity of your solution.

What is the beginning inventory? Beginning inventory is the cost of the inventory of business at the beginning of an accounting year. It is also referred to as the value of current inventory carried over at the end of an accounting year. Beginning inventory can also be defined as the discounted value of existing inventory that was not purchased from the previous year's accounts payable.Inventory is an important asset in the balance sheet. It is pledged as security while borrowing credits. It moreover reflects the business’s operation. It is usually categorized into four main groups: property, machinery, supplies, and consumer goods. Inventory can be valued using one of several techniques: FIFO (First In, First Out), LIFO (Last In, First Out), WAC (Weighted Average Cost) and Specific Assigned Value. Each technique has its own advantages and disadvantages and the method used depends upon whether the business is selling tangible or intangible items.Inventory valuation is an integral part of determining the cost of goods sold. This tells the business the cost incurred per unit. Every business aims to keep its COGS at the lowest possible. The formula for calculating COGS:COGS = beginning inventory + inventory purchases during the period – ending inventoryBeginning inventory is also used to calculate average inventory to measure performance. Formula:Average inventory = (beginning inventory + ending inventory) / 2What is the significance of beginning inventory?Beginning inventory defines the growth or decline in sales. If the amount is less compared to the previous period, it indicates that sales have increased in this period and vice versa in the case when the amount is high. It also tells businesses if their inventory levels are higher than required. To summarize, we can say that inventory management, COGS and beginning inventory all these techniques offer a better understanding of sales performance, operations and data that can be useful in making improvements. Certain inventory management applications help businesses in determining their COGS, beginning inventory, inventory turnover and much more with high accuracy. You can compare and put the best software to use here: https://www.goodfirms.co/inventory-management-software/
What is the beginning inventory? Beginning inventory is the cost of the inventory of business at the beginning of an accounting year. It is also referred to as the value of current inventory carried over at the end of an accounting year. Beginning inventory can also be defined as the discounted value of existing inventory that was not purchased from the previous year's accounts payable.Inventory is an important asset in the balance sheet. It is pledged as security while borrowing credits. It moreover reflects the business’s operation. It is usually categorized into four main groups: property, machinery, supplies, and consumer goods. Inventory can be valued using one of several techniques: FIFO (First In, First Out), LIFO (Last In, First Out), WAC (Weighted Average Cost) and Specific Assigned Value. Each technique has its own advantages and disadvantages and the method used depends upon whether the business is selling tangible or intangible items.Inventory valuation is an integral part of determining the cost of goods sold. This tells the business the cost incurred per unit. Every business aims to keep its COGS at the lowest possible. The formula for calculating COGS:COGS = beginning inventory + inventory purchases during the period – ending inventoryBeginning inventory is also used to calculate average inventory to measure performance. Formula:Average inventory = (beginning inventory + ending inventory) / 2What is the significance of beginning inventory?Beginning inventory defines the growth or decline in sales. If the amount is less compared to the previous period, it indicates that sales have increased in this period and vice versa in the case when the amount is high. It also tells businesses if their inventory levels are higher than required. To summarize, we can say that inventory management, COGS and beginning inventory all these techniques offer a better understanding of sales performance, operations and data that can be useful in making improvements. Certain inventory management applications help businesses in determining their COGS, beginning inventory, inventory turnover and much more with high accuracy. You can compare and put the best software to use here: https://www.goodfirms.co/inventory-management-software/

What is the beginning inventory? 

Beginning inventory is the cost of the inventory of business at the beginning of an accounting year. It is also referred to as the value of current inventory carried over at the end of an accounting year. Beginning inventory can also be defined as the discounted value of existing inventory that was not purchased from the previous year's accounts payable.

Inventory is an important asset in the balance sheet. It is pledged as security while borrowing credits. It moreover reflects the business’s operation. It is usually categorized into four main groups: property, machinery, supplies, and consumer goods. 

Inventory can be valued using one of several techniques: FIFO (First In, First Out), LIFO (Last In, First Out), WAC (Weighted Average Cost) and Specific Assigned Value. Each technique has its own advantages and disadvantages and the method used depends upon whether the business is selling tangible or intangible items.

Inventory valuation is an integral part of determining the cost of goods sold. This tells the business the cost incurred per unit. Every business aims to keep its COGS at the lowest possible. The formula for calculating COGS:

COGS = beginning inventory + inventory purchases during the period – ending inventory

Beginning inventory is also used to calculate average inventory to measure performance. Formula:

Average inventory = (beginning inventory + ending inventory) / 2

What is the significance of beginning inventory?

Beginning inventory defines the growth or decline in sales. If the amount is less compared to the previous period, it indicates that sales have increased in this period and vice versa in the case when the amount is high. It also tells businesses if their inventory levels are higher than required. 

To summarize, we can say that inventory management, COGS and beginning inventory all these techniques offer a better understanding of sales performance, operations and data that can be useful in making improvements. Certain inventory management applications help businesses in determining their COGS, beginning inventory, inventory turnover and much more with high accuracy. You can compare and put the best software to use here: https://www.goodfirms.co/inventory-management-software/

Indeed, JavaScript is a popular technology among Ukrainian specialists. So you'll be able to hire front-end developers from 200K specialists. And speaking about yearly income, you can see the following average front-end salaries for JavaScript developers: junior - $18K/year, middle - $35K/year, and senior - $54K/year.
Indeed, JavaScript is a popular technology among Ukrainian specialists. So you'll be able to hire front-end developers from 200K specialists. And speaking about yearly income, you can see the following average front-end salaries for JavaScript developers: junior - $18K/year, middle - $35K/year, and senior - $54K/year.

Indeed, JavaScript is a popular technology among Ukrainian specialists. So you'll be able to hire front-end developers from 200K specialists. And speaking about yearly income, you can see the following average front-end salaries for JavaScript developers: junior - $18K/year, middle - $35K/year, and senior - $54K/year.

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
https://tomato.to/temp/5f86cca83d576.jpg

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!

Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”. 
 

There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. 

Moving to the benefits:

  • Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. 
  • Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. 
  • Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.
  • Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.
  • Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.
  • Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. 
  • Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.

In the final words:

To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.

A Payment Gateway is simply a medium for businesses for collecting digital payments from web or mobile applications. Online payment is a fundamental feature of every eCommerce platform and to facilitate it, there are various Payment Gateway Service providers in the market. A payment gateway acts as a bridge between a user’s bank account and the platform where the money has to be paid. It authorizes a user to pay using various means such as net banking, credit cards, debit cards, UPI and many more.Razorpay is a payment service that gets an online payment request through your web-based application from a customer. It verifies the payment information of the customer and then checks whether enough money is in their bank account to pay for the product they have purchased. It can even act as a third-party intermediary between the buyer and the seller.Benefits of RazorpayRazorpay has some great benefits over other payment gateways. For starters, it helps you earn more from your customers. With the Razorpay payment gateway, your customers do not need to wait for their card to be approved before they can pay for their purchases.Apply PROMOs:One of the advantages of using the Razorpay payment gateway is that it allows you to offer more discounts and promo codes. Some of the deals offered by the service include free shipping special offers, money-back guarantees, and free gifts. You can also sign up with the program and receive updates on the promotions that are on.Trusted:Razorpay payment gateway is one of the most trusted payment services in the world. It has been designed to handle the transaction smoothly without causing any delays or losses in the process. Moreover, it ensures that the client's payment information is safe. And with its various advanced features, you can ensure that you are making maximum sales in a short period of time.Secure:Razorpay payment gateway comes with a variety of features. First and foremost, it comes with the advanced and secure SSL technology that allows users to check out their payment details and data online. It also comes with advanced authentication and authorization capabilities that enable users to check on the status of their orders at the click of a button. It is the only gateway that works seamlessly with your eCommerce application.Acceptance of credit cards:Another great thing about this service is that it allows you to accept almost all major credit cards. As compared to other payment gateways, Razorpay has a very high acceptance rate of credit cards.Limitations of Razorpay:There are some disadvantages that have to be noted when you use Razorpay. First of all, if your Internet connection is slow, you will not be able to accept transactions on time as their payment gateway may include long processing times. Also, the services may be limited to certain countries and regions. If you want to accept international payments, you may have to pay an additional fee.With the use of the Razorpay payment gateway, you may also want to get the latest upgrades to make it possible for your site to accept new card types and codes.Cost is also another disadvantage. The fees are quite expensive, especially for smaller volume e-commerce businesses. In the final words:Using the payment gateway is an excellent option for those who want to accept the payment of their customers securely and conveniently. However, there are some considerations that you have to bear in mind when you choose this option.
A Payment Gateway is simply a medium for businesses for collecting digital payments from web or mobile applications. Online payment is a fundamental feature of every eCommerce platform and to facilitate it, there are various Payment Gateway Service providers in the market. A payment gateway acts as a bridge between a user’s bank account and the platform where the money has to be paid. It authorizes a user to pay using various means such as net banking, credit cards, debit cards, UPI and many more.Razorpay is a payment service that gets an online payment request through your web-based application from a customer. It verifies the payment information of the customer and then checks whether enough money is in their bank account to pay for the product they have purchased. It can even act as a third-party intermediary between the buyer and the seller.Benefits of RazorpayRazorpay has some great benefits over other payment gateways. For starters, it helps you earn more from your customers. With the Razorpay payment gateway, your customers do not need to wait for their card to be approved before they can pay for their purchases.Apply PROMOs:One of the advantages of using the Razorpay payment gateway is that it allows you to offer more discounts and promo codes. Some of the deals offered by the service include free shipping special offers, money-back guarantees, and free gifts. You can also sign up with the program and receive updates on the promotions that are on.Trusted:Razorpay payment gateway is one of the most trusted payment services in the world. It has been designed to handle the transaction smoothly without causing any delays or losses in the process. Moreover, it ensures that the client's payment information is safe. And with its various advanced features, you can ensure that you are making maximum sales in a short period of time.Secure:Razorpay payment gateway comes with a variety of features. First and foremost, it comes with the advanced and secure SSL technology that allows users to check out their payment details and data online. It also comes with advanced authentication and authorization capabilities that enable users to check on the status of their orders at the click of a button. It is the only gateway that works seamlessly with your eCommerce application.Acceptance of credit cards:Another great thing about this service is that it allows you to accept almost all major credit cards. As compared to other payment gateways, Razorpay has a very high acceptance rate of credit cards.Limitations of Razorpay:There are some disadvantages that have to be noted when you use Razorpay. First of all, if your Internet connection is slow, you will not be able to accept transactions on time as their payment gateway may include long processing times. Also, the services may be limited to certain countries and regions. If you want to accept international payments, you may have to pay an additional fee.With the use of the Razorpay payment gateway, you may also want to get the latest upgrades to make it possible for your site to accept new card types and codes.Cost is also another disadvantage. The fees are quite expensive, especially for smaller volume e-commerce businesses. In the final words:Using the payment gateway is an excellent option for those who want to accept the payment of their customers securely and conveniently. However, there are some considerations that you have to bear in mind when you choose this option.

A Payment Gateway is simply a medium for businesses for collecting digital payments from web or mobile applications. Online payment is a fundamental feature of every eCommerce platform and to facilitate it, there are various Payment Gateway Service providers in the market. 

A payment gateway acts as a bridge between a user’s bank account and the platform where the money has to be paid. It authorizes a user to pay using various means such as net banking, credit cards, debit cards, UPI and many more.

Razorpay is a payment service that gets an online payment request through your web-based application from a customer. It verifies the payment information of the customer and then checks whether enough money is in their bank account to pay for the product they have purchased. It can even act as a third-party intermediary between the buyer and the seller.

Benefits of Razorpay

Razorpay has some great benefits over other payment gateways. For starters, it helps you earn more from your customers. With the Razorpay payment gateway, your customers do not need to wait for their card to be approved before they can pay for their purchases.

Apply PROMOs:

One of the advantages of using the Razorpay payment gateway is that it allows you to offer more discounts and promo codes. Some of the deals offered by the service include free shipping special offers, money-back guarantees, and free gifts. You can also sign up with the program and receive updates on the promotions that are on.

Trusted:

Razorpay payment gateway is one of the most trusted payment services in the world. It has been designed to handle the transaction smoothly without causing any delays or losses in the process. Moreover, it ensures that the client's payment information is safe. And with its various advanced features, you can ensure that you are making maximum sales in a short period of time.

Secure:

Razorpay payment gateway comes with a variety of features. First and foremost, it comes with the advanced and secure SSL technology that allows users to check out their payment details and data online. It also comes with advanced authentication and authorization capabilities that enable users to check on the status of their orders at the click of a button. It is the only gateway that works seamlessly with your eCommerce application.

Acceptance of credit cards:

Another great thing about this service is that it allows you to accept almost all major credit cards. As compared to other payment gateways, Razorpay has a very high acceptance rate of credit cards.

Limitations of Razorpay:

There are some disadvantages that have to be noted when you use Razorpay. 

First of all, if your Internet connection is slow, you will not be able to accept transactions on time as their payment gateway may include long processing times. 

Also, the services may be limited to certain countries and regions. If you want to accept international payments, you may have to pay an additional fee.

With the use of the Razorpay payment gateway, you may also want to get the latest upgrades to make it possible for your site to accept new card types and codes.

Cost is also another disadvantage. The fees are quite expensive, especially for smaller volume e-commerce businesses. 

In the final words:

Using the payment gateway is an excellent option for those who want to accept the payment of their customers securely and conveniently. However, there are some considerations that you have to bear in mind when you choose this option.

Serverless is a special kind of software architecture in which application logic is carried out without visible processes. This type of approach enables developers to focus on code. It leverages third-party services like AWS Lambda that eradicates the requirement to set up physical servers.Serverless computing works as the “Managed Services” from the cloud providers to organize the application. Some of the Serverless tools and technologies are:AWS (Amazon Web Services) - Lambda (On-demand code execution), RDS (Relational Database), DynamoDB (NoSQL Type Database), API Gateway (Create API’s), S3(Cloud Storage), SNS (Simple Notification Service), SQS (Simple Queue Service)GCP (Google Cloud Platform)- Cloud Storage, Cloud functions, Dataflow, Google SQL, Bigquery.What are the benefits of Serverless?It reduces time to market as you can set up your infrastructure and can quickly run a lot.This type of approach has lesser operational and development costs. Developers can focus on the application.It has easy packaging and deployment. You require packaging the code into a Zip File and uploading it via a Console. The entire process can be easily automated.The applications can be developed much more efficiently by employing Agile practices like Kanban, Scrum, etc. It fits well with agile development.Disadvantages of Serverless:If your serverless infrastructure needs to initialize internal resources to fulfill the first request, then the cold start is the issue.It is not efficient for long-running applications.Serverless architecture introduces additional overhead for a function or microservice calls.There is a vendor lock-in system as the application is entirely dependent on a third-party provider. There is no complete control of the application.A service provider may run the software for several different customers on the same physical server to utilize resources more efficiently.To test functions locally, some FaaS implementations such as AWS Lambda do not provide out-of-the-box tools.There are different methods for logging in functions by other FaaS implementations.If you think that whether it is better to go the serverless route or stick to traditional servers for products, you should consider the following points before finalizing your decisions:It would help if you considered the time taken to get your product to a POC (Proof of Concept) stage and finally to the market. In terms of time and budget, think about what constraints you.Do you prefer a cloud provider or something else?Is there any sensitive PII (Personally identifiable information) or PCI (Peripheral Component Interconnect) data that, if leaked, could prove to be harmful to your business if you store in the cloud.Know what other products are there in your roadmap and pipeline as part of your product vision.Consider the points of high availability and scalability of the product.Why use serverless?The following main reasons to switch to serverless are:With demand, the serverless approach can scale automatically.You don’t have to pay for the idle so that the serverless system can reduce server costs to 70-90%.The maintenance of the server is eliminated.The developers can freely take on projects that help in driving business value directly.
Serverless is a special kind of software architecture in which application logic is carried out without visible processes. This type of approach enables developers to focus on code. It leverages third-party services like AWS Lambda that eradicates the requirement to set up physical servers.Serverless computing works as the “Managed Services” from the cloud providers to organize the application. Some of the Serverless tools and technologies are:AWS (Amazon Web Services) - Lambda (On-demand code execution), RDS (Relational Database), DynamoDB (NoSQL Type Database), API Gateway (Create API’s), S3(Cloud Storage), SNS (Simple Notification Service), SQS (Simple Queue Service)GCP (Google Cloud Platform)- Cloud Storage, Cloud functions, Dataflow, Google SQL, Bigquery.What are the benefits of Serverless?It reduces time to market as you can set up your infrastructure and can quickly run a lot.This type of approach has lesser operational and development costs. Developers can focus on the application.It has easy packaging and deployment. You require packaging the code into a Zip File and uploading it via a Console. The entire process can be easily automated.The applications can be developed much more efficiently by employing Agile practices like Kanban, Scrum, etc. It fits well with agile development.Disadvantages of Serverless:If your serverless infrastructure needs to initialize internal resources to fulfill the first request, then the cold start is the issue.It is not efficient for long-running applications.Serverless architecture introduces additional overhead for a function or microservice calls.There is a vendor lock-in system as the application is entirely dependent on a third-party provider. There is no complete control of the application.A service provider may run the software for several different customers on the same physical server to utilize resources more efficiently.To test functions locally, some FaaS implementations such as AWS Lambda do not provide out-of-the-box tools.There are different methods for logging in functions by other FaaS implementations.If you think that whether it is better to go the serverless route or stick to traditional servers for products, you should consider the following points before finalizing your decisions:It would help if you considered the time taken to get your product to a POC (Proof of Concept) stage and finally to the market. In terms of time and budget, think about what constraints you.Do you prefer a cloud provider or something else?Is there any sensitive PII (Personally identifiable information) or PCI (Peripheral Component Interconnect) data that, if leaked, could prove to be harmful to your business if you store in the cloud.Know what other products are there in your roadmap and pipeline as part of your product vision.Consider the points of high availability and scalability of the product.Why use serverless?The following main reasons to switch to serverless are:With demand, the serverless approach can scale automatically.You don’t have to pay for the idle so that the serverless system can reduce server costs to 70-90%.The maintenance of the server is eliminated.The developers can freely take on projects that help in driving business value directly.

Serverless is a special kind of software architecture in which application logic is carried out without visible processes. This type of approach enables developers to focus on code. It leverages third-party services like AWS Lambda that eradicates the requirement to set up physical servers.

Serverless computing works as the “Managed Services” from the cloud providers to organize the application. Some of the Serverless tools and technologies are:

  • AWS (Amazon Web Services) - Lambda (On-demand code execution), RDS (Relational Database), DynamoDB (NoSQL Type Database), API Gateway (Create API’s), S3(Cloud Storage), SNS (Simple Notification Service), SQS (Simple Queue Service)
  • GCP (Google Cloud Platform)- Cloud Storage, Cloud functions, Dataflow, Google SQL, Bigquery.

What are the benefits of Serverless?

  • It reduces time to market as you can set up your infrastructure and can quickly run a lot.
  • This type of approach has lesser operational and development costs. Developers can focus on the application.
  • It has easy packaging and deployment. You require packaging the code into a Zip File and uploading it via a Console. The entire process can be easily automated.
  • The applications can be developed much more efficiently by employing Agile practices like Kanban, Scrum, etc. It fits well with agile development.

Disadvantages of Serverless:

  • If your serverless infrastructure needs to initialize internal resources to fulfill the first request, then the cold start is the issue.
  • It is not efficient for long-running applications.
  • Serverless architecture introduces additional overhead for a function or microservice calls.
  • There is a vendor lock-in system as the application is entirely dependent on a third-party provider. There is no complete control of the application.
  • A service provider may run the software for several different customers on the same physical server to utilize resources more efficiently.
  • To test functions locally, some FaaS implementations such as AWS Lambda do not provide out-of-the-box tools.
  • There are different methods for logging in functions by other FaaS implementations.

If you think that whether it is better to go the serverless route or stick to traditional servers for products, you should consider the following points before finalizing your decisions:

  • It would help if you considered the time taken to get your product to a POC (Proof of Concept) stage and finally to the market. In terms of time and budget, think about what constraints you.
  • Do you prefer a cloud provider or something else?
  • Is there any sensitive PII (Personally identifiable information) or PCI (Peripheral Component Interconnect) data that, if leaked, could prove to be harmful to your business if you store in the cloud.
  • Know what other products are there in your roadmap and pipeline as part of your product vision.
  • Consider the points of high availability and scalability of the product.

Why use serverless?

The following main reasons to switch to serverless are:

  • With demand, the serverless approach can scale automatically.
  • You don’t have to pay for the idle so that the serverless system can reduce server costs to 70-90%.
  • The maintenance of the server is eliminated.
  • The developers can freely take on projects that help in driving business value directly.
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.

In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.

SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.

With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.

Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.

Automating SEO Analysis

To analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.

The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.

Automating Influencer Research

The success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers by

conducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.

So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.

Automating Keyword & Backlink Monitoring

While implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.

A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.

Automating Social Sharing

Social media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.

Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.

Conclusion

Hence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Link equity, more widely referred to as "link juice," the term is used often to describe how a link will transfer authority from one webpage to another. The link juice can be distributed from all internal links (interconnected links within the same website) and external links (links from other websites). Link equity is also very important when it comes to getting traffic to your website.It is a search engine ranking factor. However, the value is dependent on multiple factors such as the authority of the links, relevance to your niche, secured or not i.e. HTTP or HTTPS webpages and more. Google or other search engines determine a page’s ranking in the search result considering this is one of the many ranking signals.The significance of link equity & PageRank.For an SEO expert link equity is the foremost factor to get the most out of all the juice a website is getting. However, there are some factors that are taken into consideration that justifies the significance of link equity as a PageRank factor:The greater the quality of the links the more is credibility earned: Link Equity is based on the reciprocal linking scheme. Basically, the more people you have linking to your website, the more valuable your website will become. Linking to a website with a high Page Rank will help your site become higher in credibility.Search giant Google’s PageRank signal:Webmasters and website owners thinking of link equity, also do not forget to consider PageRank as well. It was the first algorithmic analysis used by Google to assess how a site could rank, based largely on the backlink profile of that site. Vote of confidence:As mentioned above, Link equity can be interpreted to some degree as if the stream of the ranking power of a website flows from one link to another. Let's say, if a very authoritative website has a link followed to the article of a smaller blog, it may be viewed as a vote of legitimacy for the linked page, transferring by that link a certain degree of authority.On a final note, despite all the mentioned significance, it is also true that PageRank is no longer the only key indicator of the ranking of a site; now it is just one of the hundreds of ranking criteria that Google examines into. We say that these days its prominence is significantly diminished but not lost. Together with other SEO techniques link juice can prove to be a pure treasure for a website. 
Link equity, more widely referred to as "link juice," the term is used often to describe how a link will transfer authority from one webpage to another. The link juice can be distributed from all internal links (interconnected links within the same website) and external links (links from other websites). Link equity is also very important when it comes to getting traffic to your website.It is a search engine ranking factor. However, the value is dependent on multiple factors such as the authority of the links, relevance to your niche, secured or not i.e. HTTP or HTTPS webpages and more. Google or other search engines determine a page’s ranking in the search result considering this is one of the many ranking signals.The significance of link equity & PageRank.For an SEO expert link equity is the foremost factor to get the most out of all the juice a website is getting. However, there are some factors that are taken into consideration that justifies the significance of link equity as a PageRank factor:The greater the quality of the links the more is credibility earned: Link Equity is based on the reciprocal linking scheme. Basically, the more people you have linking to your website, the more valuable your website will become. Linking to a website with a high Page Rank will help your site become higher in credibility.Search giant Google’s PageRank signal:Webmasters and website owners thinking of link equity, also do not forget to consider PageRank as well. It was the first algorithmic analysis used by Google to assess how a site could rank, based largely on the backlink profile of that site. Vote of confidence:As mentioned above, Link equity can be interpreted to some degree as if the stream of the ranking power of a website flows from one link to another. Let's say, if a very authoritative website has a link followed to the article of a smaller blog, it may be viewed as a vote of legitimacy for the linked page, transferring by that link a certain degree of authority.On a final note, despite all the mentioned significance, it is also true that PageRank is no longer the only key indicator of the ranking of a site; now it is just one of the hundreds of ranking criteria that Google examines into. We say that these days its prominence is significantly diminished but not lost. Together with other SEO techniques link juice can prove to be a pure treasure for a website. 

Link equity, more widely referred to as "link juice," the term is used often to describe how a link will transfer authority from one webpage to another. 

The link juice can be distributed from all internal links (interconnected links within the same website) and external links (links from other websites). 

Link equity is also very important when it comes to getting traffic to your website.

It is a search engine ranking factor. However, the value is dependent on multiple factors such as the authority of the links, relevance to your niche, secured or not i.e. HTTP or HTTPS webpages and more. Google or other search engines determine a page’s ranking in the search result considering this is one of the many ranking signals.

The significance of link equity & PageRank.

For an SEO expert link equity is the foremost factor to get the most out of all the juice a website is getting. However, there are some factors that are taken into consideration that justifies the significance of link equity as a PageRank factor:

The greater the quality of the links the more is credibility earned: Link Equity is based on the reciprocal linking scheme. Basically, the more people you have linking to your website, the more valuable your website will become. Linking to a website with a high Page Rank will help your site become higher in credibility.

Search giant Google’s PageRank signal:

Webmasters and website owners thinking of link equity, also do not forget to consider PageRank as well. It was the first algorithmic analysis used by Google to assess how a site could rank, based largely on the backlink profile of that site. 

Vote of confidence:

As mentioned above, Link equity can be interpreted to some degree as if the stream of the ranking power of a website flows from one link to another. Let's say, if a very authoritative website has a link followed to the article of a smaller blog, it may be viewed as a vote of legitimacy for the linked page, transferring by that link a certain degree of authority.

On a final note, despite all the mentioned significance, it is also true that PageRank is no longer the only key indicator of the ranking of a site; now it is just one of the hundreds of ranking criteria that Google examines into. We say that these days its prominence is significantly diminished but not lost. Together with other SEO techniques link juice can prove to be a pure treasure for a website. 

Yes! Think Exam also provides a remote-based proctoring solution. It comes with AI enable features. Using it, you can conduct a cheat-proof exam from anywhere, anytime.
Yes! Think Exam also provides a remote-based proctoring solution. It comes with AI enable features. Using it, you can conduct a cheat-proof exam from anywhere, anytime.

Yes! Think Exam also provides a remote-based proctoring solution. It comes with AI enable features. Using it, you can conduct a cheat-proof exam from anywhere, anytime.

The answer to the above question is part “Yes” and part “NO.”  To know why it is so we begin with TLS basics.TLS (Transport Layer Security ) is a security protocol for web browsers and other applications to securely exchange the data over a network. In other words, the TLS encrypts data sent over the internet to ensure that hackers are unable to see what you transmit.  The entire process is validated through a certificate issued by the CA or Certificate Authority.  It is the modern version of SSL since the modern web browsers no longer support SSL 2.0 and SSL 3.0.  There are three main objects to TLS: Encryption, Authentication, and Data IntegrityEncryption: It hides the data being transferred from third parties.Authentication: It verifies the parties identity exchanging informationData Integrity: It ensures that the data has not tampered or forged ( Image source: securityevaluators)Mobile applications should either use a certificate or public key pinning to ensure that communications between users and app servers are propagated securely. It’s a way to authenticate that the server certificate associated with the site or application is trustworthy. After verifying the website or app server’s identity, the certificates create encrypted channels of communication between the server and visitors.   Everything is safe with TLS until certificate authority (CA) is the victim of a fraud.  The compromised CA will issue a valid certificate to hackers/criminals, and they will use it to exploit the applications. Comodo and DigiNotar are well-known examples of compromised CA.TLS pinning in mobile appsSpecifically, when you are talking about the mobile app, the hackers use the MITM (Man in the middle attack) method. It enables complete manipulation with data packets, including eavesdropping, monitoring, altering, and discarding. The compromised app gives data access to hackers that are being transmitted between the point of origin and the destination. ( image source : thesslstore)With the TLS pinning, an extra security layer is added to these apps, making it difficult for hackers to access it. The hackers have to exert more effort and resources into breaking through the encryptions, which could be an expensive affair.  The TLS pinning encrypts the data across the network and does not allow third-party inspection. It facilitates an anti-eavesdropping communication channel that delivers privacy protection for users and their data.  .  It even gets better if a developer has embedded TLS reporting infrastructure. The developer can get a report on the app every time an eavesdropping attack or MiTM attack is performed. By tracking these reports, the developer can analyze the pattern of the attack. Is TLS pinning effective against mobile hackingTLS can only assure the protection of the communication to the respective endpoint, but not the security of the underlying protocols. Also, in many countries, the CA or certificate authority cannot be fully trusted.  Hundreds of intermediate certificates exist worldwide, and it often misleads companies to pick a certificate with low-level security.  However, to block the issuance of incorrect certificates, the DNS CAA ( Certificate Authority Authorization) was proposed. This security mechanism allows domain owners to decide which CAs are authorized to issue certificates for a given domain. Only the CAs listed in the DNS CAA record can issue the host’s certificate.  It may provide some level of protection against certificate misuse, but some hackers can bypass DNS CAA.  Therefore, a mere TLS certificate is not enough to guarantee secure internet communication between web servers and clients. But we also have to admit that without TLS certificates, you are more vulnerable to cyber-attacks.Those who are using previous TLS versions with RSA could be susceptible to Bleichenbacher robot attacks. It is recommended that static RSA support be disabled across all versions of TLS to deal with the potential vulnerability.Wrapping up,Mobile apps with anti-eavesdropping protection via TLS pinning are more secure than their web app counterparts. It provides a strong security feature to mobile apps; however, one cannot deny that TLS pinning is 100% hack-proof, especially when the device is jailbroken. The TLS pinning may be an effective approach to strengthen your app security, but pinning without effective jailbreak/root detection and other advanced binary/runtime protection would be pointless.
The answer to the above question is part “Yes” and part “NO.”  To know why it is so we begin with TLS basics.TLS (Transport Layer Security ) is a security protocol for web browsers and other applications to securely exchange the data over a network. In other words, the TLS encrypts data sent over the internet to ensure that hackers are unable to see what you transmit.  The entire process is validated through a certificate issued by the CA or Certificate Authority.  It is the modern version of SSL since the modern web browsers no longer support SSL 2.0 and SSL 3.0.  There are three main objects to TLS: Encryption, Authentication, and Data IntegrityEncryption: It hides the data being transferred from third parties.Authentication: It verifies the parties identity exchanging informationData Integrity: It ensures that the data has not tampered or forged ( Image source: securityevaluators)Mobile applications should either use a certificate or public key pinning to ensure that communications between users and app servers are propagated securely. It’s a way to authenticate that the server certificate associated with the site or application is trustworthy. After verifying the website or app server’s identity, the certificates create encrypted channels of communication between the server and visitors.   Everything is safe with TLS until certificate authority (CA) is the victim of a fraud.  The compromised CA will issue a valid certificate to hackers/criminals, and they will use it to exploit the applications. Comodo and DigiNotar are well-known examples of compromised CA.TLS pinning in mobile appsSpecifically, when you are talking about the mobile app, the hackers use the MITM (Man in the middle attack) method. It enables complete manipulation with data packets, including eavesdropping, monitoring, altering, and discarding. The compromised app gives data access to hackers that are being transmitted between the point of origin and the destination. ( image source : thesslstore)With the TLS pinning, an extra security layer is added to these apps, making it difficult for hackers to access it. The hackers have to exert more effort and resources into breaking through the encryptions, which could be an expensive affair.  The TLS pinning encrypts the data across the network and does not allow third-party inspection. It facilitates an anti-eavesdropping communication channel that delivers privacy protection for users and their data.  .  It even gets better if a developer has embedded TLS reporting infrastructure. The developer can get a report on the app every time an eavesdropping attack or MiTM attack is performed. By tracking these reports, the developer can analyze the pattern of the attack. Is TLS pinning effective against mobile hackingTLS can only assure the protection of the communication to the respective endpoint, but not the security of the underlying protocols. Also, in many countries, the CA or certificate authority cannot be fully trusted.  Hundreds of intermediate certificates exist worldwide, and it often misleads companies to pick a certificate with low-level security.  However, to block the issuance of incorrect certificates, the DNS CAA ( Certificate Authority Authorization) was proposed. This security mechanism allows domain owners to decide which CAs are authorized to issue certificates for a given domain. Only the CAs listed in the DNS CAA record can issue the host’s certificate.  It may provide some level of protection against certificate misuse, but some hackers can bypass DNS CAA.  Therefore, a mere TLS certificate is not enough to guarantee secure internet communication between web servers and clients. But we also have to admit that without TLS certificates, you are more vulnerable to cyber-attacks.Those who are using previous TLS versions with RSA could be susceptible to Bleichenbacher robot attacks. It is recommended that static RSA support be disabled across all versions of TLS to deal with the potential vulnerability.Wrapping up,Mobile apps with anti-eavesdropping protection via TLS pinning are more secure than their web app counterparts. It provides a strong security feature to mobile apps; however, one cannot deny that TLS pinning is 100% hack-proof, especially when the device is jailbroken. The TLS pinning may be an effective approach to strengthen your app security, but pinning without effective jailbreak/root detection and other advanced binary/runtime protection would be pointless.

The answer to the above question is part “Yes” and part “NO.”  To know why it is so we begin with TLS basics.

TLS (Transport Layer Security ) is a security protocol for web browsers and other applications to securely exchange the data over a network. In other words, the TLS encrypts data sent over the internet to ensure that hackers are unable to see what you transmit.  The entire process is validated through a certificate issued by the CA or Certificate Authority

 

It is the modern version of SSL since the modern web browsers no longer support SSL 2.0 and SSL 3.0.  

There are three main objects to TLS: Encryption, Authentication, and Data Integrity

  • Encryption: It hides the data being transferred from third parties.
  • Authentication: It verifies the parties identity exchanging information
  • Data Integrity: It ensures that the data has not tampered or forged

 ( Image source: securityevaluators)

Mobile applications should either use a certificate or public key pinning to ensure that communications between users and app servers are propagated securely. It’s a way to authenticate that the server certificate associated with the site or application is trustworthy. 

After verifying the website or app server’s identity, the certificates create encrypted channels of communication between the server and visitors.   

Everything is safe with TLS until certificate authority (CA) is the victim of a fraud.  The compromised CA will issue a valid certificate to hackers/criminals, and they will use it to exploit the applications. Comodo and DigiNotar are well-known examples of compromised CA.

TLS pinning in mobile apps

Specifically, when you are talking about the mobile app, the hackers use the MITM (Man in the middle attack) method. It enables complete manipulation with data packets, including eavesdropping, monitoring, altering, and discarding. The compromised app gives data access to hackers that are being transmitted between the point of origin and the destination. 

( image source : thesslstore)

With the TLS pinning, an extra security layer is added to these apps, making it difficult for hackers to access it. The hackers have to exert more effort and resources into breaking through the encryptions, which could be an expensive affair.  

The TLS pinning encrypts the data across the network and does not allow third-party inspection. It facilitates an anti-eavesdropping communication channel that delivers privacy protection for users and their data.  .  

It even gets better if a developer has embedded TLS reporting infrastructure. The developer can get a report on the app every time an eavesdropping attack or MiTM attack is performed. By tracking these reports, the developer can analyze the pattern of the attack.

 

Is TLS pinning effective against mobile hacking

TLS can only assure the protection of the communication to the respective endpoint, but not the security of the underlying protocols. Also, in many countries, the CA or certificate authority cannot be fully trusted.  Hundreds of intermediate certificates exist worldwide, and it often misleads companies to pick a certificate with low-level security.  

However, to block the issuance of incorrect certificates, the DNS CAA ( Certificate Authority Authorization) was proposed. This security mechanism allows domain owners to decide which CAs are authorized to issue certificates for a given domain. Only the CAs listed in the DNS CAA record can issue the host’s certificate.  It may provide some level of protection against certificate misuse, but some hackers can bypass DNS CAA.  

Therefore, a mere TLS certificate is not enough to guarantee secure internet communication between web servers and clients. But we also have to admit that without TLS certificates, you are more vulnerable to cyber-attacks.

Those who are using previous TLS versions with RSA could be susceptible to Bleichenbacher robot attacks. It is recommended that static RSA support be disabled across all versions of TLS to deal with the potential vulnerability.

Wrapping up,

Mobile apps with anti-eavesdropping protection via TLS pinning are more secure than their web app counterparts. It provides a strong security feature to mobile apps; however, one cannot deny that TLS pinning is 100% hack-proof, especially when the device is jailbroken. 

The TLS pinning may be an effective approach to strengthen your app security, but pinning without effective jailbreak/root detection and other advanced binary/runtime protection would be pointless.

Breadcrumb is a secondary navigation visual control element commonly used on websites and in user interfaces for navigating back and forth between pages. It helps users keep track of where they are currently located on a website, applications, or documents. It often includes a label, a series of dots or lines, and symbols to differentiate links.Typical breadcrumbs navigation would include the path of the current page, the name of the current site, the name of the current tab, the names of all of the previous pages, and possibly a label indicating where you currently are in the document. There are many different types of breadcrumbs, but the most common ones are described below.Hierarchy-basedAttribute-basedHistory-basedUsing breadcrumbs on your site does not have any direct impact on your ranking. However, there are various other benefits of integrating breadcrumb navigation on a website. 1. Makes navigation easy:The whole purpose of using breadcrumbs is to give users the convenience of browsing through the webpage with the flexibility to skip hierarchy. Breadcrumbs enhance user experience and elevate retention ratio. This is because it saves the time a user has to travel through the pages to reach the desired location.In addition, it allows the developer to have enough space for its website so any programming codes do not need to be generated by the developer to view the following page.2. Returning to parent pages: Often in multi-level websites, returning to higher-level categories requires users to click-through a lot of pages. This can be very time-consuming and can put-off a visitor. 3. Helps bots in understanding site structure:Search engines like Google may not necessarily display your breadcrumb structure. Although, according to Google, it does help them in understanding your site structure and eventually as they gain trust in your site they may reflect your breadcrumb navigation in SERPs.4. Impacts but compact: Breadcrumbs are meant to be kept minimal and not loud. They are usually placed near the content so users can spot them when they want to jump across web pages but do not require much screen space.5. Reduces bounce rate: When users are not misguided through navigation links such that they find the content mentioned in the link is present on the webpage, they tend to trust your site and revisit you. Also, ease of traversing saves their time and as a result, the bounce rate can be seen reducing.In final words, if your site has a multitude of categories or if you have a dense eCommerce site inculcating breadcrumbs can help you attain great customer satisfaction and improve the chances of sales.
Breadcrumb is a secondary navigation visual control element commonly used on websites and in user interfaces for navigating back and forth between pages. It helps users keep track of where they are currently located on a website, applications, or documents. It often includes a label, a series of dots or lines, and symbols to differentiate links.Typical breadcrumbs navigation would include the path of the current page, the name of the current site, the name of the current tab, the names of all of the previous pages, and possibly a label indicating where you currently are in the document. There are many different types of breadcrumbs, but the most common ones are described below.Hierarchy-basedAttribute-basedHistory-basedUsing breadcrumbs on your site does not have any direct impact on your ranking. However, there are various other benefits of integrating breadcrumb navigation on a website. 1. Makes navigation easy:The whole purpose of using breadcrumbs is to give users the convenience of browsing through the webpage with the flexibility to skip hierarchy. Breadcrumbs enhance user experience and elevate retention ratio. This is because it saves the time a user has to travel through the pages to reach the desired location.In addition, it allows the developer to have enough space for its website so any programming codes do not need to be generated by the developer to view the following page.2. Returning to parent pages: Often in multi-level websites, returning to higher-level categories requires users to click-through a lot of pages. This can be very time-consuming and can put-off a visitor. 3. Helps bots in understanding site structure:Search engines like Google may not necessarily display your breadcrumb structure. Although, according to Google, it does help them in understanding your site structure and eventually as they gain trust in your site they may reflect your breadcrumb navigation in SERPs.4. Impacts but compact: Breadcrumbs are meant to be kept minimal and not loud. They are usually placed near the content so users can spot them when they want to jump across web pages but do not require much screen space.5. Reduces bounce rate: When users are not misguided through navigation links such that they find the content mentioned in the link is present on the webpage, they tend to trust your site and revisit you. Also, ease of traversing saves their time and as a result, the bounce rate can be seen reducing.In final words, if your site has a multitude of categories or if you have a dense eCommerce site inculcating breadcrumbs can help you attain great customer satisfaction and improve the chances of sales.

Breadcrumb is a secondary navigation visual control element commonly used on websites and in user interfaces for navigating back and forth between pages. It helps users keep track of where they are currently located on a website, applications, or documents. It often includes a label, a series of dots or lines, and symbols to differentiate links.

Typical breadcrumbs navigation would include the path of the current page, the name of the current site, the name of the current tab, the names of all of the previous pages, and possibly a label indicating where you currently are in the document. There are many different types of breadcrumbs, but the most common ones are described below.

  1. Hierarchy-based
  2. Attribute-based
  3. History-based

Using breadcrumbs on your site does not have any direct impact on your ranking. However, there are various other benefits of integrating breadcrumb navigation on a website. 

1. Makes navigation easy:

The whole purpose of using breadcrumbs is to give users the convenience of browsing through the webpage with the flexibility to skip hierarchy. Breadcrumbs enhance user experience and elevate retention ratio. This is because it saves the time a user has to travel through the pages to reach the desired location.

In addition, it allows the developer to have enough space for its website so any programming codes do not need to be generated by the developer to view the following page.

2. Returning to parent pages: Often in multi-level websites, returning to higher-level categories requires users to click-through a lot of pages. This can be very time-consuming and can put-off a visitor. 

3. Helps bots in understanding site structure:

Search engines like Google may not necessarily display your breadcrumb structure. Although, according to Google, it does help them in understanding your site structure and eventually as they gain trust in your site they may reflect your breadcrumb navigation in SERPs.

4. Impacts but compact: 

Breadcrumbs are meant to be kept minimal and not loud. They are usually placed near the content so users can spot them when they want to jump across web pages but do not require much screen space.

5. Reduces bounce rate: 

When users are not misguided through navigation links such that they find the content mentioned in the link is present on the webpage, they tend to trust your site and revisit you. Also, ease of traversing saves their time and as a result, the bounce rate can be seen reducing.

In final words, if your site has a multitude of categories or if you have a dense eCommerce site inculcating breadcrumbs can help you attain great customer satisfaction and improve the chances of sales.

Loading interface...
Contact information
cn
I2
Unit A, 20/F Infotech Centre, 21 Hung To Road, Kwun Tong Kowloon, Hong Kong, Hong Kong S.A.R 99907
China
85228366487
cn
I2
Rm 3210-3212, R&F Well Center, No. 180 Jiangnan Dadao Zhong, Guangzhou, Guangdong 528400
China
85228366487
View more
GoodFirms