ICEMEDIA can guide you through steps to help transform your organisation to capitalise on the opportunities offered by the digital age. To do this successfully you will need a partner that: focuses on the business objectives; designs a solution from the customer's perspective; understands how to select the right technology or technologies; has the ability to successfully integrate multiple technologies; and can help guide the change management process.
We can also show you how to get closer to your customers, understand them better and how to talk with them on a more personal level.
Incorporating digital channels into your marketing mix can improve both the effectiveness and measurability of your marketing activities. To make the most of digital channels your focus needs to shift from a campaign-based approach to continuous customer engagement.
Quality customer data underpins effective digital marketing communications activities and also supports more effective use of traditional media channels. ICEMEDIA can bring together data from across your organisation, from external channels and even reach back into your customer's history, before you have engaged with them. We can identify gaps in customer data and design strategies to enhance customer profiles.
ICEMEDIA can work with you to extract the best possible value from your marketing investment, in both online and off-line channels, and we can help you measure and analyse the effectiveness of all activities.
Customers now expect that they can complete services online. And they expect the process will be quick, easy and highly intuitive. ICEMEDIA works with leading government and corporate organisations, creating online experiences that enhance the customer engagement.
We have some guiding principles: focus on improving rather than replicating the offline experience; consult widely and test extensively; design from the customer experience down to the technology rather than the other way around; and don't design with a focus on saving costs. Get the experience right and your customers will love it and want to use it. And then you'll reap the financial benefits.
Design & Development
ICEMEDIA designs from the customer experience down to the technology, rather than the other way around. Our goal is a customer experience that is quick, easy and highly intuitive. Plus allowing for the multiple different pathways customers use to navigate to what they are looking for. And to create the optimal experience on whatever device the customer chooses to use.
ICEMEDIA's systems and processes and our focus on effective project management means that you can have confidence your project will be delivered on time on budget ... and will meet your expectations.
Our Canberra web developers have worked on various high profile projects including Forcenet and Cadetnet for the Australian Defence Force which is essentially a fully integrated ERP solution, this has greatly improved organisational efficiencies, asset management and reporting across the entire organisation. More details on some of our recent projects can be found on our work page.