iMarketing MY

SEO Malaysia

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About iMarketing MY
iMarketing MY is a business unit of the privately owned Acme Commerce Sdn Bhd, which was established in 1989.  
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Malaysia
iMarketing MY
SEO Malaysia
0.00/5 (0 Reviews)
85 Questions
Email marketing for customer acquisition is crucial to the success of any online business. And to run a campaign, you first need to have a strong database of emails as it allows you to reach your market in an easier and more efficient manner. Email collection from landing pages on your site and other websites can be a helpful tool in expanding your customer base. However, email marketing for customer acquisition is not a child’s play, so if you want to see results, then you need to get professional help. Yet, if you choose to do it yourself, here are some tactics to help you in acquiring your leads.Using autoresponders:You should start out by building a list of clients through some form of opt-in services, such as autoresponder. This facilitates you in building a relationship with each of your prospects such that demand and supply are met.The tool provides you the facility to set up automated responses based on some triggered actions by users and email templates. This way you can achieve a level of automation to your emails.Follow-up mails:If you are using an opt-in service for the purpose of building your list, then you should set up a follow-up list so you can easily build a connection with each prospect on a regular basis. This will allow you to reinforce your products or services to them at a time when you are not around and give them more incentive to buy from you. It also gives you the chance to gather information about what your prospects are interested in, and how they found you.Give value not spam:The relationship can be built with your subscribers by sending out emails that are useful, unique and informative. Your messages should not sound like spam. They should have information, but not overbearing. Instead, your emails should be interesting and entertaining, using language that your subscribers would find helpful and informative.This can be achieved by using a variety of methods, such as segmenting targeted emails based on different lists, giving your subscribers news updates and articles relevant to the subject matter of your newsletter and making sure that your emails are delivered at regular intervals throughout the week. The more purposeful content you send out the more useful your emails are to your subscribers and they will become more likely to buy your product. This will help you build a loyal customer base for your business.Mobile responsive emails:Mobile email marketing needs special attention. This is because 53% of emails are opened on smartphones. Email templates offered by most CRM are usually optimized for mobile as well as desktop.With mobile email marketing, make sure your image size is not slowing down the speed and also keep your CTAs instigating and clearly visible.Best time to send mails:It is hard to justify the best time since the nature of each business is different. For any B2B business, working hours are considered ideal for sending mails. However, for a B2C business, the same can be pestering for readers. You can check the best suitable timing for your business with the help of analytics.  Finally, try some A/B test with different subject lines, demographics, content, timing, etc. to check what works best for you.
Email marketing for customer acquisition is crucial to the success of any online business. And to run a campaign, you first need to have a strong database of emails as it allows you to reach your market in an easier and more efficient manner. Email collection from landing pages on your site and other websites can be a helpful tool in expanding your customer base. However, email marketing for customer acquisition is not a child’s play, so if you want to see results, then you need to get professional help. Yet, if you choose to do it yourself, here are some tactics to help you in acquiring your leads.Using autoresponders:You should start out by building a list of clients through some form of opt-in services, such as autoresponder. This facilitates you in building a relationship with each of your prospects such that demand and supply are met.The tool provides you the facility to set up automated responses based on some triggered actions by users and email templates. This way you can achieve a level of automation to your emails.Follow-up mails:If you are using an opt-in service for the purpose of building your list, then you should set up a follow-up list so you can easily build a connection with each prospect on a regular basis. This will allow you to reinforce your products or services to them at a time when you are not around and give them more incentive to buy from you. It also gives you the chance to gather information about what your prospects are interested in, and how they found you.Give value not spam:The relationship can be built with your subscribers by sending out emails that are useful, unique and informative. Your messages should not sound like spam. They should have information, but not overbearing. Instead, your emails should be interesting and entertaining, using language that your subscribers would find helpful and informative.This can be achieved by using a variety of methods, such as segmenting targeted emails based on different lists, giving your subscribers news updates and articles relevant to the subject matter of your newsletter and making sure that your emails are delivered at regular intervals throughout the week. The more purposeful content you send out the more useful your emails are to your subscribers and they will become more likely to buy your product. This will help you build a loyal customer base for your business.Mobile responsive emails:Mobile email marketing needs special attention. This is because 53% of emails are opened on smartphones. Email templates offered by most CRM are usually optimized for mobile as well as desktop.With mobile email marketing, make sure your image size is not slowing down the speed and also keep your CTAs instigating and clearly visible.Best time to send mails:It is hard to justify the best time since the nature of each business is different. For any B2B business, working hours are considered ideal for sending mails. However, for a B2C business, the same can be pestering for readers. You can check the best suitable timing for your business with the help of analytics.  Finally, try some A/B test with different subject lines, demographics, content, timing, etc. to check what works best for you.
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Email marketing for customer acquisition is crucial to the success of any online business. And to run a campaign, you first need to have a strong database of emails as it allows you to reach your market in an easier and more efficient manner. 

Email collection from landing pages on your site and other websites can be a helpful tool in expanding your customer base. 

However, email marketing for customer acquisition is not a child’s play, so if you want to see results, then you need to get professional help. Yet, if you choose to do it yourself, here are some tactics to help you in acquiring your leads.

Using autoresponders:

You should start out by building a list of clients through some form of opt-in services, such as autoresponder. This facilitates you in building a relationship with each of your prospects such that demand and supply are met.

The tool provides you the facility to set up automated responses based on some triggered actions by users and email templates. This way you can achieve a level of automation to your emails.

Follow-up mails:

If you are using an opt-in service for the purpose of building your list, then you should set up a follow-up list so you can easily build a connection with each prospect on a regular basis. 

This will allow you to reinforce your products or services to them at a time when you are not around and give them more incentive to buy from you. 

It also gives you the chance to gather information about what your prospects are interested in, and how they found you.

Give value not spam:

The relationship can be built with your subscribers by sending out emails that are useful, unique and informative. 

Your messages should not sound like spam. They should have information, but not overbearing. Instead, your emails should be interesting and entertaining, using language that your subscribers would find helpful and informative.

This can be achieved by using a variety of methods, such as segmenting targeted emails based on different lists, giving your subscribers news updates and articles relevant to the subject matter of your newsletter and making sure that your emails are delivered at regular intervals throughout the week. 

The more purposeful content you send out the more useful your emails are to your subscribers and they will become more likely to buy your product. This will help you build a loyal customer base for your business.

Mobile responsive emails:

Mobile email marketing needs special attention. This is because 53% of emails are opened on smartphones. Email templates offered by most CRM are usually optimized for mobile as well as desktop.

With mobile email marketing, make sure your image size is not slowing down the speed and also keep your CTAs instigating and clearly visible.

Best time to send mails:

It is hard to justify the best time since the nature of each business is different. For any B2B business, working hours are considered ideal for sending mails. However, for a B2C business, the same can be pestering for readers. You can check the best suitable timing for your business with the help of analytics. 

 

Finally, try some A/B test with different subject lines, demographics, content, timing, etc. to check what works best for you.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.
To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are.

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Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis:

Forecast Consumer Requirements:

Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology.

For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut.

Make the Best Use of Technology:

It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time.

Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents.

Make Your Digital Presence Felt:

During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns.

For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises.

Emphasize on Customer Experience

In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience.

Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation.

Convert into a Purpose-Led Brand

Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients.

Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people.

For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan.

Final Words:

It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

  A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. Steps to create an outstanding Instagram branding strategy are as follows : Create a business accountIncrease following with high-quality contentPost 5 times weeklyMake use of Live video and user-generated content for maximum tractionDon’t be sales-centric - post content that inspires your audiencePartner with social media influencers to reach the nicheUse targeted hashtags - 70% of them are branded so utilize them wiselyRun targeted ads specifically on important date/festivalsPlan out giveaways and contests for your targeted audienceUse the shoppable content for social commerce.Social media listening - comment and answer questions raised by the followers.Use stories for product demonstrations and offersIt is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. Final wordsThe future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 
  A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. Steps to create an outstanding Instagram branding strategy are as follows : Create a business accountIncrease following with high-quality contentPost 5 times weeklyMake use of Live video and user-generated content for maximum tractionDon’t be sales-centric - post content that inspires your audiencePartner with social media influencers to reach the nicheUse targeted hashtags - 70% of them are branded so utilize them wiselyRun targeted ads specifically on important date/festivalsPlan out giveaways and contests for your targeted audienceUse the shoppable content for social commerce.Social media listening - comment and answer questions raised by the followers.Use stories for product demonstrations and offersIt is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. Final wordsThe future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 

 

 

A decade ago, Instagram made a foray into the digital ecosystem and ever since then, it has grown leaps and bounds. Now it’s not just the people who have accounts on Instagram but also the pets and the businesses as well. Instagram has monthly 1 billion active users and 500 million stories get published daily – it’s an enormous opportunity to tap into because 60% of the userbase check it daily. 

The platform kept adding new functionalities every year to enhance the user and businesses’ experience – from normal posts with digital filters to stories, IGTV, direct messages and now reels, it has drastically transformed. It has now become so significant that no digital marketing plan is mapped out without Instagram in the top three platforms list.

Instagram marketing strategy is an emerging method that has the ability to cultivate a viral effect on a brand. Did you know that 90% of Instagram users follow at least one brand/business page? It is a platform with global reach where you can humanize the content and brand communications to inspire the audience to take action. Now, it has become an indispensable part of digital marketing for advertisers, businesses and communities. 

Steps to create an outstanding Instagram branding strategy are as follows : 

  • Create a business account
  • Increase following with high-quality content
  • Post 5 times weekly
  • Make use of Live video and user-generated content for maximum traction
  • Don’t be sales-centric - post content that inspires your audience
  • Partner with social media influencers to reach the niche
  • Use targeted hashtags - 70% of them are branded so utilize them wisely
  • Run targeted ads specifically on important date/festivals
  • Plan out giveaways and contests for your targeted audience
  • Use the shoppable content for social commerce.
  • Social media listening - comment and answer questions raised by the followers.
  • Use stories for product demonstrations and offers

It is crucial to understand for all the advertisers and business owners that they need to connect with the customer through multiple channels and numerous touchpoints. Having a website with stunning product catalogues and UI/UX is not enough, to capitalize on the power of digital marketing you need to have a business account on Instagram too. 

Final words

The future of Instagram is looking more beneficial than ever because of its daily active users and engagement rate. It will be foolish to not use its features for selling your product and services directly to the users. 

The success of any business depends on its branding and the use of the appropriate branding strategies will lead to better results. This will help in building a strong brand identity which leads to better profits and a high return on investment.A branding strategy is essentially a set of strategic steps taken by a business to build brand identity in a particular market. The ultimate goal is to make more client interest or to increase sales. In an attempt to make your brand stand out, here is what you need to do. Start with these questions:What is the purpose of your brand? Studies suggest that 50 percent of global customers claim they are already purchasing based on the brand values and influence of an organization. The idea of the Golden Circle will help identify the intent behind everything in business. Define them as a first step to creating a unique brand image.The Components of the Golden Circle:What - the commodity you provide to your clientsHow - the element that sets you apart from the competitionWhy - The purpose of your existenceWho your competitors are and what they are doing?In your business, you can never replicate exactly what the major brands are doing yet you need to be mindful of what they do or do not do the best.The aim is to distinguish oneself from the competition and surpass them.Study your main rivals & research how far they have gone about creating a brand identity. Study the following:Competitor's consistency of branding and visual identity on all the platforms.  The standard of their goods or services.User opinions or social referencesTheir online and offline advertising strategies.Determine your mission statement: You ought to know what value your company offers before you can create a brand that your intended audience believes.Essentially, the mission statement describes a purpose for existence. Any other component of the brand-building policies would be guided by it.Determine your key offerings: Creating a memorable brand implies that you delve deep to figure out what you are doing that no one else is offering. Focus on the strengths and virtues that make branding appealing to your market.Form a brand voice: Your competent, polite, service-oriented, authoritative, technological, promotional, conversational, insightful voice depends on the project, audience, and industry of your company.It is how you engage with your audiences, and how they respond to you.Build brand personality: Be consistent with the personality of your brand which includes:A conversational voiceSharing materialsSharing experiencesDescribing products/servicesCreate a brand story: A brand tale is a chance to connect on a human level, establishing a strong emotional bond with your audience. Keep it clear and simple. When you build a brand narrative, don't speak about what your product will do? But, why your customer needs it?To conclude, all the above ideas are enough to help start creating a gripping brand image. For more, some research or referring a consultant can be helpful.
The success of any business depends on its branding and the use of the appropriate branding strategies will lead to better results. This will help in building a strong brand identity which leads to better profits and a high return on investment.A branding strategy is essentially a set of strategic steps taken by a business to build brand identity in a particular market. The ultimate goal is to make more client interest or to increase sales. In an attempt to make your brand stand out, here is what you need to do. Start with these questions:What is the purpose of your brand? Studies suggest that 50 percent of global customers claim they are already purchasing based on the brand values and influence of an organization. The idea of the Golden Circle will help identify the intent behind everything in business. Define them as a first step to creating a unique brand image.The Components of the Golden Circle:What - the commodity you provide to your clientsHow - the element that sets you apart from the competitionWhy - The purpose of your existenceWho your competitors are and what they are doing?In your business, you can never replicate exactly what the major brands are doing yet you need to be mindful of what they do or do not do the best.The aim is to distinguish oneself from the competition and surpass them.Study your main rivals & research how far they have gone about creating a brand identity. Study the following:Competitor's consistency of branding and visual identity on all the platforms.  The standard of their goods or services.User opinions or social referencesTheir online and offline advertising strategies.Determine your mission statement: You ought to know what value your company offers before you can create a brand that your intended audience believes.Essentially, the mission statement describes a purpose for existence. Any other component of the brand-building policies would be guided by it.Determine your key offerings: Creating a memorable brand implies that you delve deep to figure out what you are doing that no one else is offering. Focus on the strengths and virtues that make branding appealing to your market.Form a brand voice: Your competent, polite, service-oriented, authoritative, technological, promotional, conversational, insightful voice depends on the project, audience, and industry of your company.It is how you engage with your audiences, and how they respond to you.Build brand personality: Be consistent with the personality of your brand which includes:A conversational voiceSharing materialsSharing experiencesDescribing products/servicesCreate a brand story: A brand tale is a chance to connect on a human level, establishing a strong emotional bond with your audience. Keep it clear and simple. When you build a brand narrative, don't speak about what your product will do? But, why your customer needs it?To conclude, all the above ideas are enough to help start creating a gripping brand image. For more, some research or referring a consultant can be helpful.

The success of any business depends on its branding and the use of the appropriate branding strategies will lead to better results. This will help in building a strong brand identity which leads to better profits and a high return on investment.

A branding strategy is essentially a set of strategic steps taken by a business to build brand identity in a particular market. The ultimate goal is to make more client interest or to increase sales. 

In an attempt to make your brand stand out, here is what you need to do. Start with these questions:

What is the purpose of your brand? 

Studies suggest that 50 percent of global customers claim they are already purchasing based on the brand values and influence of an organization. 

The idea of the Golden Circle will help identify the intent behind everything in business. Define them as a first step to creating a unique brand image.

The Components of the Golden Circle:

  • What - the commodity you provide to your clients
  • How - the element that sets you apart from the competition
  • Why - The purpose of your existence

Who your competitors are and what they are doing?

In your business, you can never replicate exactly what the major brands are doing yet you need to be mindful of what they do or do not do the best.

The aim is to distinguish oneself from the competition and surpass them.

Study your main rivals & research how far they have gone about creating a brand identity. Study the following:

  • Competitor's consistency of branding and visual identity on all the platforms.  
  • The standard of their goods or services.
  • User opinions or social references
  • Their online and offline advertising strategies.

Determine your mission statement: You ought to know what value your company offers before you can create a brand that your intended audience believes.

Essentially, the mission statement describes a purpose for existence. Any other component of the brand-building policies would be guided by it.

Determine your key offerings: Creating a memorable brand implies that you delve deep to figure out what you are doing that no one else is offering. Focus on the strengths and virtues that make branding appealing to your market.

Form a brand voice: Your competent, polite, service-oriented, authoritative, technological, promotional, conversational, insightful voice depends on the project, audience, and industry of your company.

It is how you engage with your audiences, and how they respond to you.

Build brand personality: Be consistent with the personality of your brand which includes:

  • A conversational voice
  • Sharing materials
  • Sharing experiences
  • Describing products/services

Create a brand story: A brand tale is a chance to connect on a human level, establishing a strong emotional bond with your audience. Keep it clear and simple. When you build a brand narrative, don't speak about what your product will do? But, why your customer needs it?

To conclude, all the above ideas are enough to help start creating a gripping brand image. For more, some research or referring a consultant can be helpful.

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”.  There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. Moving to the benefits:Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.In the final words:To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.
https://tomato.to/temp/5f86cca83d576.jpg

Recently, there has been a lot of buzz about the question “Is email marketing dead? Well, the answer to that is clearly, NO!

Email marketing has a potential future. To back up this claim is a study conducted by Radicati Group that states, “more than half of the world population uses emails and the number is likely to rise to 4.3 million by 2023”. 
 

There are a lot of advancements in the field of email marketing. One such is AMP email. Using AMP marketers can add interactive elements within their emails such as polls, forms, questionnaires, social media content and much more so as the present conversion rate of 15.11% can be further elevated. 

Moving to the benefits:

  • Higher conversion rate over other marketing channels: The greatest benefit of Email marketing is higher conversions. It offers more potential opportunities for the small business and actually drives in a much higher return on investment for a company. 
  • Building relationship: With email marketing, a business can establish deeper relationships with an even larger audience at an almost fraction of the price of regular print media. 
  • Targeted marketing: A business owner can target his or her market segment without spending a fortune to do so. They can get to know their customer base through these targeted emails and use that information for future business development.
  • Mobile marketing: With the invasion of smartphones and 4G networks, mobile commerce has doubled over time. Most people tend to open their emails on their smartphones. It helps marketers reach out to people even at odd hours.
  • Cost-effective: Many online business owners feel the costs of running an online business are beyond their financial means. Email marketing is the most cost-effective marketing strategy compared to traditional means of marketing such as newspapers, radio, etc. It actually lets you reach out to a targeted set of audience at a mere cost.
  • Track progress: With email marketing, you can track the progress in terms of sales and consumer behavior at each stage of the customer acquisition funnel. You can also perform A/B tests for different subject lines and check the open rate with the help of good software. 
  • Automation: Email marketing automation software enables you to send triggered emails when users perform certain actions. Automation has great benefits for timeliness, relevancy and frequency of your mails.

In the final words:

To start with email marketing, first of all, you need to build your email list. In most cases, landing pages are a great way in which you can build your database as well as offer some value to the user. Rendering valuable and interesting information without being spammy will keep readers from unsubscribing your mails.

The marketing automation industry is expected to be soared from a $500m market to $6.4bn in 2024. At the same time, the list of marketing automation software continues to grow with the latest, hitting the market every year. These options make it challenging to select the best marketing platform for your business. Before selecting the best marketing automation tool, you need to focus on some essential features: Most marketing automation tools charge additional costs for training and add-ons. They can prove to be expensive for a startup or small-scale business. Usability in marketing automation will determine the value your team extracts from the tool. Integrations with your existing software. The other preferences to consider while choosing a marketing automation platform are: CRM / sales capabilities Email capabilities Content capabilities eCommerce capabilities Social media capabilities Training & set-up Considering all the critical parameters mentioned above, I have curated a list of marketing automation software that can be considered in 2020: Salesoar Salesoar tool automates and optimizes your search and shopping Ad campaigns. This software provides extensive templating language and feed integration with Google AdWords and Google Merchant Center, to create a large number of accurate, high ranking ads in real-time. Salesoar has helped various clients to experience an exponential increase in ROI in the first six months of implementation. Some of the exhilarating features of this software include: Reduces manual labor from Google Search and Shopping Campaigns as it provides single integration to generate targeted ads for your entire live product feed. Instantly divides dynamic product groups to achieve your best campaign on a vast scale. Generates multiple high ranking ads, which influences millions of untapped potential customers, thereby increasing conversions. 2. eSputnik eSputnik is a Marketing Automation service provider platform made to incorporate the most-challenging ideas of enterprise-level solutions. This software provides solutions prominently and efficiently for every business irrespective of its size. 3. Marketo Marketo is one of the leading Engagement & marketing automation Platforms that enable marketers to develop lasting relationships and boost revenue. Marketo has been in the market for a while now and is consistently recognized as the industry’s innovation pioneer. The software is considered as one of the most trusted platforms by a large number of CMOs. Scalability, reliability, and openness are some of the best and unique features of Marketo. 4. HubSpot Marketing Hub HubSpot Marketing Hub is a marketing software that helps its client’s businesses to grow traffic, convert visitors, and run a full-set of inbound marketing campaigns on a large scale. This software comprehends everything required to launch effective marketing campaigns. These campaigns make prospects interested in your brand. 5. ActiveCampaign ActiveCampaign is an automation platform that helps its client companies in growth and expansion. Along with maintaining the growth of the company, it allows businesses to connect and engage with their customers. With their SaaS platform, ActiveCampaign also provides aid to companies to optimize their prospect’s experiences. 6. Constant Contact Constant Contact, an Endurance International Group organization is an efficient marketing automation platform. This tool is one of the best software in email marketing since 1995. It delivers online marketing tools, resources, and personalized coaching to hundreds of thousands of small businesses around the world and helps them expand. 7. Sharp Spring SharpSpring is a cloud-based marketing automation tool, which is specially designed for marketing agencies and small to mid-sized businesses. This platform provides efficient marketing solutions to companies combined with top-notch features, functionalities, and performance. 8. Mautic Mautic is a free and open-source marketing automation software, which provides prominent solutions to all the businesses irrespective of their size. This platform is reputed in the industry for its free email marketing software and lead management software. 9. EngageBay EngageBay is a simple, affordable, all-in-one marketing automation platform designed for small businesses and startups. This platform aims to acquire, engage, nurture web visitors, and convert them to happy clients. EngageBay acquires business through lead generation forms and popups. The software further nurtures these businesses through engaging emails and automates their marketing funnel through marketing automation. 10. Marketing Creatio Marketing Creatio is a comprehensive multi-channel marketing automation platform powered by unique processes. This tool delivers efficient lead management through demand generation to lead nurturing, to final hand-off to sales. To make the deciding process even simple for you, I have created a table mentioning their pricing details: The information on all the top marketing automation platforms mentioned above is collected from GoodFirms. GoodFirms is a B2B organization that helps to connect business service seekers and service providers. You can visit our website to have a look at a wide range of marketing automation software that would be helpful for your business in 2020.
The marketing automation industry is expected to be soared from a $500m market to $6.4bn in 2024. At the same time, the list of marketing automation software continues to grow with the latest, hitting the market every year. These options make it challenging to select the best marketing platform for your business. Before selecting the best marketing automation tool, you need to focus on some essential features: Most marketing automation tools charge additional costs for training and add-ons. They can prove to be expensive for a startup or small-scale business. Usability in marketing automation will determine the value your team extracts from the tool. Integrations with your existing software. The other preferences to consider while choosing a marketing automation platform are: CRM / sales capabilities Email capabilities Content capabilities eCommerce capabilities Social media capabilities Training & set-up Considering all the critical parameters mentioned above, I have curated a list of marketing automation software that can be considered in 2020: Salesoar Salesoar tool automates and optimizes your search and shopping Ad campaigns. This software provides extensive templating language and feed integration with Google AdWords and Google Merchant Center, to create a large number of accurate, high ranking ads in real-time. Salesoar has helped various clients to experience an exponential increase in ROI in the first six months of implementation. Some of the exhilarating features of this software include: Reduces manual labor from Google Search and Shopping Campaigns as it provides single integration to generate targeted ads for your entire live product feed. Instantly divides dynamic product groups to achieve your best campaign on a vast scale. Generates multiple high ranking ads, which influences millions of untapped potential customers, thereby increasing conversions. 2. eSputnik eSputnik is a Marketing Automation service provider platform made to incorporate the most-challenging ideas of enterprise-level solutions. This software provides solutions prominently and efficiently for every business irrespective of its size. 3. Marketo Marketo is one of the leading Engagement & marketing automation Platforms that enable marketers to develop lasting relationships and boost revenue. Marketo has been in the market for a while now and is consistently recognized as the industry’s innovation pioneer. The software is considered as one of the most trusted platforms by a large number of CMOs. Scalability, reliability, and openness are some of the best and unique features of Marketo. 4. HubSpot Marketing Hub HubSpot Marketing Hub is a marketing software that helps its client’s businesses to grow traffic, convert visitors, and run a full-set of inbound marketing campaigns on a large scale. This software comprehends everything required to launch effective marketing campaigns. These campaigns make prospects interested in your brand. 5. ActiveCampaign ActiveCampaign is an automation platform that helps its client companies in growth and expansion. Along with maintaining the growth of the company, it allows businesses to connect and engage with their customers. With their SaaS platform, ActiveCampaign also provides aid to companies to optimize their prospect’s experiences. 6. Constant Contact Constant Contact, an Endurance International Group organization is an efficient marketing automation platform. This tool is one of the best software in email marketing since 1995. It delivers online marketing tools, resources, and personalized coaching to hundreds of thousands of small businesses around the world and helps them expand. 7. Sharp Spring SharpSpring is a cloud-based marketing automation tool, which is specially designed for marketing agencies and small to mid-sized businesses. This platform provides efficient marketing solutions to companies combined with top-notch features, functionalities, and performance. 8. Mautic Mautic is a free and open-source marketing automation software, which provides prominent solutions to all the businesses irrespective of their size. This platform is reputed in the industry for its free email marketing software and lead management software. 9. EngageBay EngageBay is a simple, affordable, all-in-one marketing automation platform designed for small businesses and startups. This platform aims to acquire, engage, nurture web visitors, and convert them to happy clients. EngageBay acquires business through lead generation forms and popups. The software further nurtures these businesses through engaging emails and automates their marketing funnel through marketing automation. 10. Marketing Creatio Marketing Creatio is a comprehensive multi-channel marketing automation platform powered by unique processes. This tool delivers efficient lead management through demand generation to lead nurturing, to final hand-off to sales. To make the deciding process even simple for you, I have created a table mentioning their pricing details: The information on all the top marketing automation platforms mentioned above is collected from GoodFirms. GoodFirms is a B2B organization that helps to connect business service seekers and service providers. You can visit our website to have a look at a wide range of marketing automation software that would be helpful for your business in 2020.

The marketing automation industry is expected to be soared from a $500m market to $6.4bn in 2024. At the same time, the list of marketing automation software continues to grow with the latest, hitting the market every year. These options make it challenging to select the best marketing platform for your business.

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Before selecting the best marketing automation tool, you need to focus on some essential features:

  • Most marketing automation tools charge additional costs for training and add-ons. They can prove to be expensive for a startup or small-scale business.
  • Usability in marketing automation will determine the value your team extracts from the tool.
  • Integrations with your existing software.

The other preferences to consider while choosing a marketing automation platform are:

  • CRM / sales capabilities
  • Email capabilities
  • Content capabilities
  • eCommerce capabilities
  • Social media capabilities
  • Training & set-up

Considering all the critical parameters mentioned above, I have curated a list of marketing automation software that can be considered in 2020:

  1. Salesoar

Salesoar tool automates and optimizes your search and shopping Ad campaigns. This software provides extensive templating language and feed integration with Google AdWords and Google Merchant Center, to create a large number of accurate, high ranking ads in real-time. Salesoar has helped various clients to experience an exponential increase in ROI in the first six months of implementation.

Some of the exhilarating features of this software include:

  • Reduces manual labor from Google Search and Shopping Campaigns as it provides single integration to generate targeted ads for your entire live product feed.
  • Instantly divides dynamic product groups to achieve your best campaign on a vast scale.
  • Generates multiple high ranking ads, which influences millions of untapped potential customers, thereby increasing conversions.

2. eSputnik

eSputnik is a Marketing Automation service provider platform made to incorporate the most-challenging ideas of enterprise-level solutions. This software provides solutions prominently and efficiently for every business irrespective of its size.

3. Marketo

Marketo is one of the leading Engagement & marketing automation Platforms that enable marketers to develop lasting relationships and boost revenue. Marketo has been in the market for a while now and is consistently recognized as the industry’s innovation pioneer. The software is considered as one of the most trusted platforms by a large number of CMOs. Scalability, reliability, and openness are some of the best and unique features of Marketo.

4. HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing software that helps its client’s businesses to grow traffic, convert visitors, and run a full-set of inbound marketing campaigns on a large scale. This software comprehends everything required to launch effective marketing campaigns. These campaigns make prospects interested in your brand.

5. ActiveCampaign

ActiveCampaign is an automation platform that helps its client companies in growth and expansion. Along with maintaining the growth of the company, it allows businesses to connect and engage with their customers. With their SaaS platform, ActiveCampaign also provides aid to companies to optimize their prospect’s experiences.

6. Constant Contact

Constant Contact, an Endurance International Group organization is an efficient marketing automation platform. This tool is one of the best software in email marketing since 1995. It delivers online marketing tools, resources, and personalized coaching to hundreds of thousands of small businesses around the world and helps them expand.

7. Sharp Spring

SharpSpring is a cloud-based marketing automation tool, which is specially designed for marketing agencies and small to mid-sized businesses. This platform provides efficient marketing solutions to companies combined with top-notch features, functionalities, and performance.

8. Mautic

Mautic is a free and open-source marketing automation software, which provides prominent solutions to all the businesses irrespective of their size. This platform is reputed in the industry for its free email marketing software and lead management software.

9. EngageBay

EngageBay is a simple, affordable, all-in-one marketing automation platform designed for small businesses and startups. This platform aims to acquire, engage, nurture web visitors, and convert them to happy clients. EngageBay acquires business through lead generation forms and popups. The software further nurtures these businesses through engaging emails and automates their marketing funnel through marketing automation.

10. Marketing Creatio

Marketing Creatio is a comprehensive multi-channel marketing automation platform powered by unique processes. This tool delivers efficient lead management through demand generation to lead nurturing, to final hand-off to sales.

To make the deciding process even simple for you, I have created a table mentioning their pricing details:

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The information on all the top marketing automation platforms mentioned above is collected from GoodFirms.

GoodFirms is a B2B organization that helps to connect business service seekers and service providers. You can visit our website to have a look at a wide range of marketing automation software that would be helpful for your business in 2020.

  Did you know that a post with a hashtag gets 12.6% more attention than the post without it?A hashtag is a label for your content. If you use a # followed by a word and group of words, then it turns it into a searchable link on social media platforms. Now you can also add hashtags in the Instagram stories and become visible to a bigger audience. You can find relevant hashtags through the Instagram search bar. Once you add a keyword, it will show you the most used and relevant tags around that word/topics. Instagram also lets people follow tags which can get you access to the feeds of people even if they aren’t following your brand page. You can research your competitors, influential people, supplier accounts, leading accounts with a huge follower base – everything with relevant hashtags. Why is it crucial for brands to use the hashtag strategy?To STAND OUT.To make the content discoverable, categorized and organized.To get engagement and conversion.To track/monitor discussion.To cover important events and news.To reach your target audience.Importance of hashtags in social media marketingTo track which hashtag is doing well and creating a buzz in the market. To decide post-rotation around a campaign/topic.To cut through the information overload and clear the digital clutter.To compel action from the target audience.For effective social media marketing. Types of Hashtags in social media channels are as follows Business HashtagIt’s used to reinforce your brands across various social media platforms. Brand Hashtags - #HereToCreate and #DareToCreate by Adidas, campaign Hashtags - #HaveaBreak and #FridayForFutureTrending Hashtags The span of these hashtags is short but effective. Be quick to use them, they change in hours and days.#151yearsMahatmaGandhi, #IPL2020 Content HashtagsThese are product, lifestyle, event, location related tags.  #AppleEvent #OneplusEvent #F1 Esports #MilanFashionWeek Niche HashtagsIndustry-related tags to reach the highly targeted audience. #AgencyLife #EnolaHolmes #GameDevHow to use the hashtag on Instagram to get maximum traction?On Instagram, brands can Include the unique brand hashtag in the bio to get more clicks/ website visits/ engagement. Include event hashtags to promote and aware attendees, visitors and customers – it accelerates conversion and engagement. With that, you can use campaign hashtags and product/service hashtags.If you run a business account on Instagram, you can click the “view insights” below the post and check Instagram analytics. It will help you understand which set of hashtags will be best for your brand and campaign. Tips for using the right hashtagsAlways use relevant and well-researched hashtags. Research about your competitors, target audience, influencers in the same industry and suppliers. Count your hashtags – if they are more than 30 then Instagram will block your post. Say no to generic and spam hashtags - #followme #love #likeforlike. Make a unique brand hashtag for your business. A brand doesn’t have to be always serious; they should also make content around special day tags and have fun conversations with its audience. Final ThoughtsIf done correctly, the hashtag strategy can propel engagement and enhance the conversion.
  Did you know that a post with a hashtag gets 12.6% more attention than the post without it?A hashtag is a label for your content. If you use a # followed by a word and group of words, then it turns it into a searchable link on social media platforms. Now you can also add hashtags in the Instagram stories and become visible to a bigger audience. You can find relevant hashtags through the Instagram search bar. Once you add a keyword, it will show you the most used and relevant tags around that word/topics. Instagram also lets people follow tags which can get you access to the feeds of people even if they aren’t following your brand page. You can research your competitors, influential people, supplier accounts, leading accounts with a huge follower base – everything with relevant hashtags. Why is it crucial for brands to use the hashtag strategy?To STAND OUT.To make the content discoverable, categorized and organized.To get engagement and conversion.To track/monitor discussion.To cover important events and news.To reach your target audience.Importance of hashtags in social media marketingTo track which hashtag is doing well and creating a buzz in the market. To decide post-rotation around a campaign/topic.To cut through the information overload and clear the digital clutter.To compel action from the target audience.For effective social media marketing. Types of Hashtags in social media channels are as follows Business HashtagIt’s used to reinforce your brands across various social media platforms. Brand Hashtags - #HereToCreate and #DareToCreate by Adidas, campaign Hashtags - #HaveaBreak and #FridayForFutureTrending Hashtags The span of these hashtags is short but effective. Be quick to use them, they change in hours and days.#151yearsMahatmaGandhi, #IPL2020 Content HashtagsThese are product, lifestyle, event, location related tags.  #AppleEvent #OneplusEvent #F1 Esports #MilanFashionWeek Niche HashtagsIndustry-related tags to reach the highly targeted audience. #AgencyLife #EnolaHolmes #GameDevHow to use the hashtag on Instagram to get maximum traction?On Instagram, brands can Include the unique brand hashtag in the bio to get more clicks/ website visits/ engagement. Include event hashtags to promote and aware attendees, visitors and customers – it accelerates conversion and engagement. With that, you can use campaign hashtags and product/service hashtags.If you run a business account on Instagram, you can click the “view insights” below the post and check Instagram analytics. It will help you understand which set of hashtags will be best for your brand and campaign. Tips for using the right hashtagsAlways use relevant and well-researched hashtags. Research about your competitors, target audience, influencers in the same industry and suppliers. Count your hashtags – if they are more than 30 then Instagram will block your post. Say no to generic and spam hashtags - #followme #love #likeforlike. Make a unique brand hashtag for your business. A brand doesn’t have to be always serious; they should also make content around special day tags and have fun conversations with its audience. Final ThoughtsIf done correctly, the hashtag strategy can propel engagement and enhance the conversion.

 


 

Did you know that a post with a hashtag gets 12.6% more attention than the post without it?

A hashtag is a label for your content. If you use a # followed by a word and group of words, then it turns it into a searchable link on social media platforms. Now you can also add hashtags in the Instagram stories and become visible to a bigger audience. You can find relevant hashtags through the Instagram search bar. Once you add a keyword, it will show you the most used and relevant tags around that word/topics. 

Instagram also lets people follow tags which can get you access to the feeds of people even if they aren’t following your brand page. You can research your competitors, influential people, supplier accounts, leading accounts with a huge follower base – everything with relevant hashtags. 

Why is it crucial for brands to use the hashtag strategy?

  • To STAND OUT.
  • To make the content discoverable, categorized and organized.
  • To get engagement and conversion.
  • To track/monitor discussion.
  • To cover important events and news.
  • To reach your target audience.

Importance of hashtags in social media marketing

  • To track which hashtag is doing well and creating a buzz in the market. 
  • To decide post-rotation around a campaign/topic.
  • To cut through the information overload and clear the digital clutter.
  • To compel action from the target audience.
  • For effective social media marketing. 

Types of Hashtags in social media channels are as follows 

Business Hashtag

It’s used to reinforce your brands across various social media platforms. Brand Hashtags - #HereToCreate and #DareToCreate by Adidas, campaign Hashtags - #HaveaBreak and #FridayForFuture


Trending Hashtags 
The span of these hashtags is short but effective. Be quick to use them, they change in hours and days.

#151yearsMahatmaGandhi, #IPL2020 

Content Hashtags
These are product, lifestyle, event, location related tags.  

#AppleEvent #OneplusEvent #F1 Esports #MilanFashionWeek 


Niche Hashtags
Industry-related tags to reach the highly targeted audience. #AgencyLife #EnolaHolmes #GameDev

How to use the hashtag on Instagram to get maximum traction?

On Instagram, brands can Include the unique brand hashtag in the bio to get more clicks/ website visits/ engagement. Include event hashtags to promote and aware attendees, visitors and customers – it accelerates conversion and engagement. With that, you can use campaign hashtags and product/service hashtags.

If you run a business account on Instagram, you can click the “view insights” below the post and check Instagram analytics. It will help you understand which set of hashtags will be best for your brand and campaign. 

Tips for using the right hashtags

Always use relevant and well-researched hashtags. Research about your competitors, target audience, influencers in the same industry and suppliers. Count your hashtags – if they are more than 30 then Instagram will block your post. Say no to generic and spam hashtags - #followme #love #likeforlike. 

Make a unique brand hashtag for your business. A brand doesn’t have to be always serious; they should also make content around special day tags and have fun conversations with its audience. 

Final Thoughts

If done correctly, the hashtag strategy can propel engagement and enhance the conversion.

 Content marketing plan is all about managing all the tangible storytelling content you generate whether they are in written, printed, graphic, downloadable and other published forms. Content Strategy is an indispensable component of the marketing plan that helps you position your expertise in the market.Content marketing plan is a strategic roadmap that a business has for transforming its users and visitors into potential buyers and qualified visitors through valuable and consistent content. It is an approach that lays out what your company will do in order to market the products or services that it has, what it is going to offer, and how you plan on doing so. As the world has now pivoted on the digital ecosystem now, your business success is directly tied to the amount of content that you publish on your site, social media platforms, software and apps. If you don't have any content strategy, then no matter how much effort you are putting into content marketing, it is pointless.Simply put, it outlines all the activities that you will be doing in order to get your message out there. It enables your customers to navigate in the sales funnel and generate sales. It is of paramount importance because it shows your customers how to build trust in your brand and also makes it easier for you to keep track of the performance of all your marketing efforts. How to create an outstanding content marketing plan:  Define your mission and goalsEstablishing a mission statement helps you Identify your USP and niche, the audience you want to attract and mediums through which you will reach them. While goals highlight what is that you want to achieve through these mission statements - is it revenue, sales, engagement, leads or authority. Develop Your Key performance metrics KPIs allow you to measure your performance by setting up certain milestones like signups, downloads, install, views and moreUnderstand who your target audience isSegregate your audience based on demographics and create personas as per their interests. Assess your position in the market and shareConduct competitor analysis to know your position in the market and tweak your strategies accordingly. Read what kind of content they are publishing and what kind of response they are receiving. Find the right channels to publish content Recognise which platform can help you cultivate an outstanding online presence - if your brand is into retail then Pinterest and Instagram will be the right channel to promote the offerings. Select the best type of Content which is aligned with your goals  Creating content needs time and effort, choose the right type of content - video, static posts, graphics, blog posts, newsletter etc that perfectly delivers your brand story. Develop a calendar of content Scheduling posts beforehand is key to the success of your content strategy. Create a calendar stating which days of the week will be given more consideration and at what time you will be posting the content. Content development Gather relevant resources to develop the content - the writers, editors, writing/publishing tools and platforms. Publish online and offline Once you have developed the content, you can test them in the market through online and offline mediums. Evaluate performanceLastly, the true success of any content plan lies in the monitoring of its performance. Make sure you measure it to understand what’s working and what’s not working.  Final thoughts I hope the aforementioned steps assist you in creating a plan that fulfils all your business objectives while keeping your customers interested in your business, all the time. 
 Content marketing plan is all about managing all the tangible storytelling content you generate whether they are in written, printed, graphic, downloadable and other published forms. Content Strategy is an indispensable component of the marketing plan that helps you position your expertise in the market.Content marketing plan is a strategic roadmap that a business has for transforming its users and visitors into potential buyers and qualified visitors through valuable and consistent content. It is an approach that lays out what your company will do in order to market the products or services that it has, what it is going to offer, and how you plan on doing so. As the world has now pivoted on the digital ecosystem now, your business success is directly tied to the amount of content that you publish on your site, social media platforms, software and apps. If you don't have any content strategy, then no matter how much effort you are putting into content marketing, it is pointless.Simply put, it outlines all the activities that you will be doing in order to get your message out there. It enables your customers to navigate in the sales funnel and generate sales. It is of paramount importance because it shows your customers how to build trust in your brand and also makes it easier for you to keep track of the performance of all your marketing efforts. How to create an outstanding content marketing plan:  Define your mission and goalsEstablishing a mission statement helps you Identify your USP and niche, the audience you want to attract and mediums through which you will reach them. While goals highlight what is that you want to achieve through these mission statements - is it revenue, sales, engagement, leads or authority. Develop Your Key performance metrics KPIs allow you to measure your performance by setting up certain milestones like signups, downloads, install, views and moreUnderstand who your target audience isSegregate your audience based on demographics and create personas as per their interests. Assess your position in the market and shareConduct competitor analysis to know your position in the market and tweak your strategies accordingly. Read what kind of content they are publishing and what kind of response they are receiving. Find the right channels to publish content Recognise which platform can help you cultivate an outstanding online presence - if your brand is into retail then Pinterest and Instagram will be the right channel to promote the offerings. Select the best type of Content which is aligned with your goals  Creating content needs time and effort, choose the right type of content - video, static posts, graphics, blog posts, newsletter etc that perfectly delivers your brand story. Develop a calendar of content Scheduling posts beforehand is key to the success of your content strategy. Create a calendar stating which days of the week will be given more consideration and at what time you will be posting the content. Content development Gather relevant resources to develop the content - the writers, editors, writing/publishing tools and platforms. Publish online and offline Once you have developed the content, you can test them in the market through online and offline mediums. Evaluate performanceLastly, the true success of any content plan lies in the monitoring of its performance. Make sure you measure it to understand what’s working and what’s not working.  Final thoughts I hope the aforementioned steps assist you in creating a plan that fulfils all your business objectives while keeping your customers interested in your business, all the time. 

 

Content marketing plan is all about managing all the tangible storytelling content you generate whether they are in written, printed, graphic, downloadable and other published forms. Content Strategy is an indispensable component of the marketing plan that helps you position your expertise in the market.

Content marketing plan is a strategic roadmap that a business has for transforming its users and visitors into potential buyers and qualified visitors through valuable and consistent content. It is an approach that lays out what your company will do in order to market the products or services that it has, what it is going to offer, and how you plan on doing so. 

As the world has now pivoted on the digital ecosystem now, your business success is directly tied to the amount of content that you publish on your site, social media platforms, software and apps. If you don't have any content strategy, then no matter how much effort you are putting into content marketing, it is pointless.

Simply put, it outlines all the activities that you will be doing in order to get your message out there. It enables your customers to navigate in the sales funnel and generate sales. It is of paramount importance because it shows your customers how to build trust in your brand and also makes it easier for you to keep track of the performance of all your marketing efforts.

 

How to create an outstanding content marketing plan: 

 

Define your mission and goals

Establishing a mission statement helps you Identify your USP and niche, the audience you want to attract and mediums through which you will reach them. While goals highlight what is that you want to achieve through these mission statements - is it revenue, sales, engagement, leads or authority. 

Develop Your Key performance metrics 

KPIs allow you to measure your performance by setting up certain milestones like signups, downloads, install, views and more

Understand who your target audience is

Segregate your audience based on demographics and create personas as per their interests. 

Assess your position in the market and share

Conduct competitor analysis to know your position in the market and tweak your strategies accordingly. Read what kind of content they are publishing and what kind of response they are receiving. 

Find the right channels to publish content 

Recognise which platform can help you cultivate an outstanding online presence - if your brand is into retail then Pinterest and Instagram will be the right channel to promote the offerings. 

Select the best type of Content which is aligned with your goals  

Creating content needs time and effort, choose the right type of content - video, static posts, graphics, blog posts, newsletter etc that perfectly delivers your brand story. 

Develop a calendar of content 

Scheduling posts beforehand is key to the success of your content strategy. Create a calendar stating which days of the week will be given more consideration and at what time you will be posting the content. 

Content development 

Gather relevant resources to develop the content - the writers, editors, writing/publishing tools and platforms. 

Publish online and offline 

Once you have developed the content, you can test them in the market through online and offline mediums. 

Evaluate performance

Lastly, the true success of any content plan lies in the monitoring of its performance. Make sure you measure it to understand what’s working and what’s not working. 

 

Final thoughts 

I hope the aforementioned steps assist you in creating a plan that fulfils all your business objectives while keeping your customers interested in your business, all the time. 

Instagram influencer marketing strategy helps in building an overall marketing strategy that would help in enhancing your brand awareness,  increase your follower base, and drive significant sales.To understand the concept of influencer marketing, there are a few basic questions that can help better.What Is Influencer Marketing and Why Your Business Needs It?If you've spent just a bit of time on Instagram, there's a chance you've come across an influencer post. Influencer marketing is on its pace to become an eight billion-dollar industry in 2020.While considering influencer marketing, Instagram is the most trusted platform to help brands reach new audiences in real-time. Instagram also provides an average 3.21% engagement rate compared to a 1.5% rate across all social networks.What Makes Influencer Marketing Effective?Instagram influencer marketing eliminates barriers to traditional advertising because customers are introduced to your brand from a reliable source (the influencer) on an authentic, casual platform.When an influencer recommends a product on their channel, it can be conceived as a trusted recommendation from a friend. This marketing is highly advantageous to brands as it offers them direct access to target markets by paying just a fraction of what they’d pay for a traditional ad.By collaborating with relevant influencers who have an engaging and authentic tone, you can boost your business and make a real and long-lasting impression!How Much Does Instagram Influencer Marketing Cost?In the initial days of influencer marketing, the upcoming influencers would take on brand partnerships in exchange for a free product, which is generally known as 'Barter System.' However, with this strategy's advancement, Instagram influencers are charging oodles of bucks today to create posts for brands. Most influencers consider their accounts as the primary source of income. At the same time, many micro-influencers are still willing to work on a barter basis for brand promotion.It has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.In fact, it has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.How Can Small Businesses Leverage Instagram Influencer Marketing with Micro- and Nano-Influencers?Influencer marketing may have gained popularity thanks to Instagram, but you don't necessarily require a thousand bucks. As this type of marketing is trending, many businesses are interested in collaborating with Instagram influencers who have a small but highly-engaged following.A report revealed that about one-third of all Instagram channels are micro-influencers with less than 100k followers. Mega influencers, with more than 5 million followers, constitute less than 1% of total influencers. These mega influencers are treated as "celebrities." On the other hand, micro and nano-influencers are treated more like relatable and trustworthy everyday consumers. Hence, when a post by a micro-influencer is considered as a trusted recommendation from a friend, rather than a celebrity endorsement. This strategy can help the small business establish themselves in the market or reach new audiences. So, rather than spending thousands of bucks on one post, smaller brands could benefit more from building long relationships with their collaborations and establish themselves.How To Select The Right Influencers?Choosing the right influencers for your marketing campaign can be challenging, so it's essential to research and set goals for your campaign.Check Their Instagram EngagementInfluencers with high engagement rates have followers paying attention and taking action on all of their content. This is why many businesses and Instagram PR agencies use engagement rates to evaluate an ideal influencer.You can calculate an influencer's engagement rate on Instagram, by dividing the average number of likes and comments on their posts by their follower count and then multiplying by 100.You can ask the influencers to provide a screenshot of their insights tab and analyze their data.Check the Quality of Their FollowersIf you are an online business, having followers is equally essential. You can easily share the on-going deals and discounts on your page, and your followers could get to know about it directly. Focusing on various aspects such as geographic distribution, age breakdown, gender, language, approximate income, and other such elements that need to be evaluated for matching an Instagram influencer's audience matches your own. Quality of followers is one of the best means to determine your influencer's followers.Unfortunately, buying likes and followers to boost business appeal has become common among various influencers. Hence, it is crucial to identify fake followers and find authentic ones.Review The Content They PostReviewing the content of the influencer is similar to researching the quality of an influencer’s followers. Reviewing their content helps in a better understanding of their niche. Authentic and creative content drives the best results. If you do not evaluate content before the collaboration with the influencers, you’re at risk, which could result in sub-par results for your investment.Analyze Their ReachOn Instagram, “reach” is evaluated according to the number of unique users visiting a profile. Reach is becoming an incredibly essential metric to identify an influencer’s value. Unfortunately, you cannot calculate an influencer’s reach by yourself, so you need to ask them to provide their stats before collaborating.Keep Budget Requirements in MindAnother crucial aspect to focus on while deciding to collaborate with influencers is the amount they charge. As we discussed earlier, barter system is the most common technique for businesses to "gift" free products to influencers instead of paying them a flat rate. However, some influencers only work on a monetary basis while others charge based on the number of sales or leads they develop. If you're initiating with influencer marketing, it is advisable to collaborate with micro-influencers. The research suggested that, on average, 66% of the brands pay under $250 per post, while 27% pay between $250 and $1,000.The points mentioned above clearly signify the critical aspects of influencer marketing.
Instagram influencer marketing strategy helps in building an overall marketing strategy that would help in enhancing your brand awareness,  increase your follower base, and drive significant sales.To understand the concept of influencer marketing, there are a few basic questions that can help better.What Is Influencer Marketing and Why Your Business Needs It?If you've spent just a bit of time on Instagram, there's a chance you've come across an influencer post. Influencer marketing is on its pace to become an eight billion-dollar industry in 2020.While considering influencer marketing, Instagram is the most trusted platform to help brands reach new audiences in real-time. Instagram also provides an average 3.21% engagement rate compared to a 1.5% rate across all social networks.What Makes Influencer Marketing Effective?Instagram influencer marketing eliminates barriers to traditional advertising because customers are introduced to your brand from a reliable source (the influencer) on an authentic, casual platform.When an influencer recommends a product on their channel, it can be conceived as a trusted recommendation from a friend. This marketing is highly advantageous to brands as it offers them direct access to target markets by paying just a fraction of what they’d pay for a traditional ad.By collaborating with relevant influencers who have an engaging and authentic tone, you can boost your business and make a real and long-lasting impression!How Much Does Instagram Influencer Marketing Cost?In the initial days of influencer marketing, the upcoming influencers would take on brand partnerships in exchange for a free product, which is generally known as 'Barter System.' However, with this strategy's advancement, Instagram influencers are charging oodles of bucks today to create posts for brands. Most influencers consider their accounts as the primary source of income. At the same time, many micro-influencers are still willing to work on a barter basis for brand promotion.It has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.In fact, it has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.How Can Small Businesses Leverage Instagram Influencer Marketing with Micro- and Nano-Influencers?Influencer marketing may have gained popularity thanks to Instagram, but you don't necessarily require a thousand bucks. As this type of marketing is trending, many businesses are interested in collaborating with Instagram influencers who have a small but highly-engaged following.A report revealed that about one-third of all Instagram channels are micro-influencers with less than 100k followers. Mega influencers, with more than 5 million followers, constitute less than 1% of total influencers. These mega influencers are treated as "celebrities." On the other hand, micro and nano-influencers are treated more like relatable and trustworthy everyday consumers. Hence, when a post by a micro-influencer is considered as a trusted recommendation from a friend, rather than a celebrity endorsement. This strategy can help the small business establish themselves in the market or reach new audiences. So, rather than spending thousands of bucks on one post, smaller brands could benefit more from building long relationships with their collaborations and establish themselves.How To Select The Right Influencers?Choosing the right influencers for your marketing campaign can be challenging, so it's essential to research and set goals for your campaign.Check Their Instagram EngagementInfluencers with high engagement rates have followers paying attention and taking action on all of their content. This is why many businesses and Instagram PR agencies use engagement rates to evaluate an ideal influencer.You can calculate an influencer's engagement rate on Instagram, by dividing the average number of likes and comments on their posts by their follower count and then multiplying by 100.You can ask the influencers to provide a screenshot of their insights tab and analyze their data.Check the Quality of Their FollowersIf you are an online business, having followers is equally essential. You can easily share the on-going deals and discounts on your page, and your followers could get to know about it directly. Focusing on various aspects such as geographic distribution, age breakdown, gender, language, approximate income, and other such elements that need to be evaluated for matching an Instagram influencer's audience matches your own. Quality of followers is one of the best means to determine your influencer's followers.Unfortunately, buying likes and followers to boost business appeal has become common among various influencers. Hence, it is crucial to identify fake followers and find authentic ones.Review The Content They PostReviewing the content of the influencer is similar to researching the quality of an influencer’s followers. Reviewing their content helps in a better understanding of their niche. Authentic and creative content drives the best results. If you do not evaluate content before the collaboration with the influencers, you’re at risk, which could result in sub-par results for your investment.Analyze Their ReachOn Instagram, “reach” is evaluated according to the number of unique users visiting a profile. Reach is becoming an incredibly essential metric to identify an influencer’s value. Unfortunately, you cannot calculate an influencer’s reach by yourself, so you need to ask them to provide their stats before collaborating.Keep Budget Requirements in MindAnother crucial aspect to focus on while deciding to collaborate with influencers is the amount they charge. As we discussed earlier, barter system is the most common technique for businesses to "gift" free products to influencers instead of paying them a flat rate. However, some influencers only work on a monetary basis while others charge based on the number of sales or leads they develop. If you're initiating with influencer marketing, it is advisable to collaborate with micro-influencers. The research suggested that, on average, 66% of the brands pay under $250 per post, while 27% pay between $250 and $1,000.The points mentioned above clearly signify the critical aspects of influencer marketing.

Instagram influencer marketing strategy helps in building an overall marketing strategy that would help in enhancing your brand awareness,  increase your follower base, and drive significant sales.

To understand the concept of influencer marketing, there are a few basic questions that can help better.

What Is Influencer Marketing and Why Your Business Needs It?

If you've spent just a bit of time on Instagram, there's a chance you've come across an influencer post. Influencer marketing is on its pace to become an eight billion-dollar industry in 2020.

While considering influencer marketing, Instagram is the most trusted platform to help brands reach new audiences in real-time. Instagram also provides an average 3.21% engagement rate compared to a 1.5% rate across all social networks.

What Makes Influencer Marketing Effective?

Instagram influencer marketing eliminates barriers to traditional advertising because customers are introduced to your brand from a reliable source (the influencer) on an authentic, casual platform.

When an influencer recommends a product on their channel, it can be conceived as a trusted recommendation from a friend. This marketing is highly advantageous to brands as it offers them direct access to target markets by paying just a fraction of what they’d pay for a traditional ad.

By collaborating with relevant influencers who have an engaging and authentic tone, you can boost your business and make a real and long-lasting impression!

How Much Does Instagram Influencer Marketing Cost?

In the initial days of influencer marketing, the upcoming influencers would take on brand partnerships in exchange for a free product, which is generally known as 'Barter System.' However, with this strategy's advancement, Instagram influencers are charging oodles of bucks today to create posts for brands. Most influencers consider their accounts as the primary source of income. At the same time, many micro-influencers are still willing to work on a barter basis for brand promotion.

It has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.

In fact, it has been revealed that some influencers charge as much as $5,000 to $10,000 per sponsored post.

How Can Small Businesses Leverage Instagram Influencer Marketing with Micro- and Nano-Influencers?

Influencer marketing may have gained popularity thanks to Instagram, but you don't necessarily require a thousand bucks. As this type of marketing is trending, many businesses are interested in collaborating with Instagram influencers who have a small but highly-engaged following.

A report revealed that about one-third of all Instagram channels are micro-influencers with less than 100k followers. Mega influencers, with more than 5 million followers, constitute less than 1% of total influencers. These mega influencers are treated as "celebrities." On the other hand, micro and nano-influencers are treated more like relatable and trustworthy everyday consumers. Hence, when a post by a micro-influencer is considered as a trusted recommendation from a friend, rather than a celebrity endorsement. This strategy can help the small business establish themselves in the market or reach new audiences. So, rather than spending thousands of bucks on one post, smaller brands could benefit more from building long relationships with their collaborations and establish themselves.

How To Select The Right Influencers?

Choosing the right influencers for your marketing campaign can be challenging, so it's essential to research and set goals for your campaign.

  • Check Their Instagram Engagement

Influencers with high engagement rates have followers paying attention and taking action on all of their content. This is why many businesses and Instagram PR agencies use engagement rates to evaluate an ideal influencer.

You can calculate an influencer's engagement rate on Instagram, by dividing the average number of likes and comments on their posts by their follower count and then multiplying by 100.

You can ask the influencers to provide a screenshot of their insights tab and analyze their data.

  • Check the Quality of Their Followers

If you are an online business, having followers is equally essential. You can easily share the on-going deals and discounts on your page, and your followers could get to know about it directly. Focusing on various aspects such as geographic distribution, age breakdown, gender, language, approximate income, and other such elements that need to be evaluated for matching an Instagram influencer's audience matches your own. Quality of followers is one of the best means to determine your influencer's followers.

Unfortunately, buying likes and followers to boost business appeal has become common among various influencers. Hence, it is crucial to identify fake followers and find authentic ones.

  • Review The Content They Post

Reviewing the content of the influencer is similar to researching the quality of an influencer’s followers. Reviewing their content helps in a better understanding of their niche. Authentic and creative content drives the best results. If you do not evaluate content before the collaboration with the influencers, you’re at risk, which could result in sub-par results for your investment.

  • Analyze Their Reach

On Instagram, “reach” is evaluated according to the number of unique users visiting a profile. Reach is becoming an incredibly essential metric to identify an influencer’s value. Unfortunately, you cannot calculate an influencer’s reach by yourself, so you need to ask them to provide their stats before collaborating.

  • Keep Budget Requirements in Mind

Another crucial aspect to focus on while deciding to collaborate with influencers is the amount they charge. As we discussed earlier, barter system is the most common technique for businesses to "gift" free products to influencers instead of paying them a flat rate. However, some influencers only work on a monetary basis while others charge based on the number of sales or leads they develop. If you're initiating with influencer marketing, it is advisable to collaborate with micro-influencers. The research suggested that, on average, 66% of the brands pay under $250 per post, while 27% pay between $250 and $1,000.

The points mentioned above clearly signify the critical aspects of influencer marketing.

Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience. B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment. Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today: ABM focuses on Few Businesses With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes. Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results. The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses. ABM Creates Connection Between Sales and Marketing In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it. Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies. Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others. ABM Drives ROI ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment. Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results. This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted. After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them. ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business. ABM Provides a Customized Approach ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results. ABM Provides better Understanding of the Clients A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client. Final Words: If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.
Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience. B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment. Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today: ABM focuses on Few Businesses With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes. Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results. The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses. ABM Creates Connection Between Sales and Marketing In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it. Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies. Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others. ABM Drives ROI ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment. Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results. This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted. After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them. ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business. ABM Provides a Customized Approach ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results. ABM Provides better Understanding of the Clients A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client. Final Words: If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.

Account-based marketing is a B2B technique that focuses on cultivating high-value relationships with specific businesses. In simple words, this strategy is targeting prospects with your content and offering only high relevant requirements. While practicing ABM, you will have an account for each prospect, and you’ll need to curate a specific marketing message to target it as an individual market. So, with ABM, you build relationships with your clients, customizing their marketing needs rather than creating a generic campaign for a large audience.

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B2B marketers classified “revenue generation” as a top priority for conducting such campaigns. The other crucial objectives of ABM comprises pipeline acceleration, lead generation, and sales & marketing alignment.

Many of the businesses have started adopting the ABM technique for their marketing requirements. Let’s try to understand why and how ABM is becoming so popular in businesses today:

ABM focuses on Few Businesses

With ABM, you need to put your efforts on a small number of accounts that have an enormous potential of becoming your clients. Next, you analyze how many clients your company would be able to serve at any given point. After evaluating the results, you get the exact number of prospects that the ideal situation imposes.

Once the evaluation process is done, you need to communicate with each of your prospects personally. The communication would be specific to that particular account and not a part of a general marketing campaign. With greater focus, you will accomplish better results.

The sales and marketing departments target to collaborate with those individual accounts most productively. These departments ensure to deliver the right messages to their relevant prospects as they focus their resources entirely on a handful of businesses.

ABM Creates Connection Between Sales and Marketing

In an ideal condition, it is believed that the Sales and Marketing teams of a company should always work together. It has been observed that these two departments are focused on a common goal. However, they work separately to achieve it.

Research from the Content Marketing Institute and LinkedIn revealed that 81% of marketers in actively aligned companies were more likely to close collaboration with their sales team when compared to just 25% of low aligned companies. The eye-catching fact that came out of this report is that 57% of actively aligned companies had implemented ABM strategy into their marketing strategies.

Some of the most common challenges that prevent consistent collaboration between the marketing and sales teams are intrinsic incentives, different approaches to calculate results, teams in different locations, and implementation of various technologies, among others.

ABM Drives ROI

ROI is one of the most persuasive arguments in favor of ABM. The main reason why marketers were implementing ABM was that it was generating high revenue and return on investment.

  • Marketing and sales teams work towards a common objective delivering a consistent campaign with the help of ABM. By doing so, they spend less expenditure on marketing while still getting results.
  • This strategy advocates sales. When a business receives an offer that fits their specific needs, there’s no reason why the proposal shouldn’t be accepted.
  • After evaluating the ABM performance, digital marketing teams identify and reinforce the most effective strategy to a specific business. Such a highly focussed and narrow campaign helps the marketers to calculate insights, check which content approach gains maximum interaction, and what attempts did not work towards achieving them.
  • ABM marketing delivers tangible results in real-time. By leveraging this tactic, the team does not take much time to research prospects. When the businesses are identified, an account-based approach will provide the most precise solutions to business.

ABM Provides a Customized Approach

ABM works with a unique and highly customized approach of turning attention to detail. This customer-centric and time-efficient nature of ABM attracts more prospects towards it. Once the marketing and sales team performs in-depth analysis, they will target clients based on their possibility of converting, developing personalized offers that deliver excellent results.

ABM Provides better Understanding of the Clients

A successful ABM strategy requires comprehensive research, where you need to focus on specific business entities rather than the generalized target audience. You can communicate personally with a particular prospect to design a relevant offer for them. When you propose a marketing strategy, they may suggest changes as per their requirements. With ABM, you can change the procedure for a single need since you’re curating customized offers for the client.

Final Words:

If you own a B2B business, then Account-based Marketing is the best kind of marketing you could invest in. ABM enables you to target genuine potential clients and customize communication to a higher level. Due to this extensive personalization, you will be able to generate high ROI much in less time for your client’s marketing campaign.

In simple words, the promotion of products and services through the internet and online-based digital technologies is called digital marketing. It is an incredible tool to accomplish objectives like sales, lead generation, brand communication, brand awareness and brand recognition.In recent years, it has seen explosive growth. Be it an MNC, a renowned business, a start-up, or an SME, every brand has an online presence now to achieve its short-term and long-term business goals. Nowadays, it has become an integral part of the business.The potential of digital marketing is unparalleled and limitless. It is outperforming all the conventional channels of marketing. As per internet world stats 2020, more than 4.5 billion people are on the web and 2 billion of them are online shoppers. These numbers represent the gazillions of untapped opportunities.The prime USP of digital marketing is the powerful tracking of campaigns. It provides you with real-time insights and facilitates effective communication with customers. For instance – a social media campaign sends your message to the right audience for a fraction of the amount of a huge billboard and a TV commercial.Reasons why it is essential in 2020:To target audience with precisionWith digital marketing, you can access the global marketplace. These days, an average user has 5-7 social media accounts, businesses prefer social media to build a community, to set a brand tone and as a means to facilitate customer care.  You can choose the demographics as per your preference and reach your potential customer.To let your audience find youWith SEO(search engine optimization), digital marketing makes it easy for your audience to find out about your business among other thousands of brands online. This way, SEO drives more traffic to your website and provides more opportunities to convert the prospect into a customer. It enhances the rank of the website on SERP and makes it more visible. To provide the hyper-personalized experienceDigital marketing helps you understand your customers better through the performance of the campaigns. You can also get into your audiences’ minds by running through a questionnaire, quizzes, feedback sessions and surveys.More so, it enhances the overall shopping experience. A study by digital trends shows that 73% of people prefer to do business with brands that use personal information to deliver a personalized and relevant experience.It is measurable and can get you the best ROICan you measure the success of a print ad, TV commercial or a billboard? No! This proves that your conventional styles of marketing need an overhaul.With advanced analytics of digital marketing, you can track every move and monitor the performance of your marketing campaigns in real-time. It is more credible, adaptable and provides great flexibility.If the campaign is not working out for your company, you can change the strategy the next day. You can even set a budget for your campaigns as per the marketing budget and affordability. It is easy to scale with factors like retargeting.Digital marketing is a great levelerA small brand can get heard and can get viral on social media platforms, irrespective of its modest budget. It provides the same playing field to all the brands to showcase their talent. A new brand led by a small team of highly creative people can build closer relationships with customers.Digital marketing is the need of the hour; it can impact your business in a great way. If done correctly, it is a sure-shot way to success!
In simple words, the promotion of products and services through the internet and online-based digital technologies is called digital marketing. It is an incredible tool to accomplish objectives like sales, lead generation, brand communication, brand awareness and brand recognition.In recent years, it has seen explosive growth. Be it an MNC, a renowned business, a start-up, or an SME, every brand has an online presence now to achieve its short-term and long-term business goals. Nowadays, it has become an integral part of the business.The potential of digital marketing is unparalleled and limitless. It is outperforming all the conventional channels of marketing. As per internet world stats 2020, more than 4.5 billion people are on the web and 2 billion of them are online shoppers. These numbers represent the gazillions of untapped opportunities.The prime USP of digital marketing is the powerful tracking of campaigns. It provides you with real-time insights and facilitates effective communication with customers. For instance – a social media campaign sends your message to the right audience for a fraction of the amount of a huge billboard and a TV commercial.Reasons why it is essential in 2020:To target audience with precisionWith digital marketing, you can access the global marketplace. These days, an average user has 5-7 social media accounts, businesses prefer social media to build a community, to set a brand tone and as a means to facilitate customer care.  You can choose the demographics as per your preference and reach your potential customer.To let your audience find youWith SEO(search engine optimization), digital marketing makes it easy for your audience to find out about your business among other thousands of brands online. This way, SEO drives more traffic to your website and provides more opportunities to convert the prospect into a customer. It enhances the rank of the website on SERP and makes it more visible. To provide the hyper-personalized experienceDigital marketing helps you understand your customers better through the performance of the campaigns. You can also get into your audiences’ minds by running through a questionnaire, quizzes, feedback sessions and surveys.More so, it enhances the overall shopping experience. A study by digital trends shows that 73% of people prefer to do business with brands that use personal information to deliver a personalized and relevant experience.It is measurable and can get you the best ROICan you measure the success of a print ad, TV commercial or a billboard? No! This proves that your conventional styles of marketing need an overhaul.With advanced analytics of digital marketing, you can track every move and monitor the performance of your marketing campaigns in real-time. It is more credible, adaptable and provides great flexibility.If the campaign is not working out for your company, you can change the strategy the next day. You can even set a budget for your campaigns as per the marketing budget and affordability. It is easy to scale with factors like retargeting.Digital marketing is a great levelerA small brand can get heard and can get viral on social media platforms, irrespective of its modest budget. It provides the same playing field to all the brands to showcase their talent. A new brand led by a small team of highly creative people can build closer relationships with customers.Digital marketing is the need of the hour; it can impact your business in a great way. If done correctly, it is a sure-shot way to success!

In simple words, the promotion of products and services through the internet and online-based digital technologies is called digital marketing. It is an incredible tool to accomplish objectives like sales, lead generation, brand communication, brand awareness and brand recognition.

In recent years, it has seen explosive growth. Be it an MNC, a renowned business, a start-up, or an SME, every brand has an online presence now to achieve its short-term and long-term business goals. Nowadays, it has become an integral part of the business.

The potential of digital marketing is unparalleled and limitless. It is outperforming all the conventional channels of marketing. As per internet world stats 2020, more than 4.5 billion people are on the web and 2 billion of them are online shoppers. These numbers represent the gazillions of untapped opportunities.

The prime USP of digital marketing is the powerful tracking of campaigns. It provides you with real-time insights and facilitates effective communication with customers. For instance – a social media campaign sends your message to the right audience for a fraction of the amount of a huge billboard and a TV commercial.

Reasons why it is essential in 2020:

To target audience with precision

With digital marketing, you can access the global marketplace. These days, an average user has 5-7 social media accounts, businesses prefer social media to build a community, to set a brand tone and as a means to facilitate customer care.  You can choose the demographics as per your preference and reach your potential customer.

To let your audience find you

With SEO(search engine optimization), digital marketing makes it easy for your audience to find out about your business among other thousands of brands online. This way, SEO drives more traffic to your website and provides more opportunities to convert the prospect into a customer. It enhances the rank of the website on SERP and makes it more visible. 

To provide the hyper-personalized experience

Digital marketing helps you understand your customers better through the performance of the campaigns. You can also get into your audiences’ minds by running through a questionnaire, quizzes, feedback sessions and surveys.

More so, it enhances the overall shopping experience. A study by digital trends shows that 73% of people prefer to do business with brands that use personal information to deliver a personalized and relevant experience.

It is measurable and can get you the best ROI

Can you measure the success of a print ad, TV commercial or a billboard? No! This proves that your conventional styles of marketing need an overhaul.

With advanced analytics of digital marketing, you can track every move and monitor the performance of your marketing campaigns in real-time. It is more credible, adaptable and provides great flexibility.

If the campaign is not working out for your company, you can change the strategy the next day. You can even set a budget for your campaigns as per the marketing budget and affordability. It is easy to scale with factors like retargeting.

Digital marketing is a great leveler

A small brand can get heard and can get viral on social media platforms, irrespective of its modest budget. It provides the same playing field to all the brands to showcase their talent. A new brand led by a small team of highly creative people can build closer relationships with customers.

Digital marketing is the need of the hour; it can impact your business in a great way. If done correctly, it is a sure-shot way to success!

 Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone? Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. Benefits of email marketing in 2020:Business intelligence To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. Collecting surveys and feedbackWith effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. Generate traffic for your websiteWhen you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. Wrapping upEmail marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.
 Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone? Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. Benefits of email marketing in 2020:Business intelligence To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. Collecting surveys and feedbackWith effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. Generate traffic for your websiteWhen you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. Wrapping upEmail marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.

 

Did you know that 50% of the global population uses email every day? and 60% of emails are opened on a smartphone

Before wondering about the future of email marketing, check your inbox – you will notice that you receive 10-15 commercial emails every day – from e-commerce, businesses, banks, news outlets, blogging platform and many sources alike.  

It’s no surprise that since its inception in the year 1971, email marketing has evolved manifold. Its scope has widened like never before. By 2022, the global email users will send 126.7 trillion emails per day – that’s a very promising number for marketers to include email in their marketing campaigns.  

Email marketing is a critical element of inbound marketing strategy which helps in attracting new prospects, converting them into customers and their retention. It remains an outstanding communication channel to reach and delight your audience.

But nowadays, people compare email with social media and think social media is more popular. Let us debunk this myth with stats – as per a trusted source, the engagement rate of the big social media giants (Facebook, Instagram and Twitter) is not even 0.6%. Surprising right? The average open rate of emails is 22.86% with a click-through rate of 3.71%. For every dollar spent on email marketing, it offers 44 times ROI. 

Benefits of email marketing in 2020:

Business intelligence 

To know which content is working and which is not – you need to integrate artificial intelligence tools in your emails. This way, they will unearth patterns and data that will help you deliver highly-relevant content to your customers and enhance cross-channel optimization. 

Collecting surveys and feedback

With effective email marketing in place, you can check how your customers feel about your service and product through the feedback and satisfaction surveys. This assists in the improvement of your products and services. When your customers feel like they can voice their opinion, they are more likely to become loyal to the brand. 

Generate traffic for your website

When you have a new product announcement, blogs, white papers, offers, discounts – how do you disseminate the information to your prospects and customers? You send them an email! It results in enhancing your SEO and keeping your audience engaged with your brand. Email is a wonderful strategy for brand recall. 

Wrapping up

Email marketing in the future will allow businesses to create hyper-personalized experience and engagement. Moreover, it will help you nurture the leads, advance their journey in sales funnel and finally improve ROI.

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service. 

Building and Designing an Optimized Website 

People across continents conduct a huge amount of research before connecting with a brand/business. 

In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business. 

A Myth - Your website needs to be loaded with content right from its inception. 

The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.  

Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them. 

A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking! 

All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content. 

Tip 1. Optimize Page Titles 

The text that is visible on top of your browser when you hit the landing page is termed as the page title. 

Note - Page title is exactly what’s presented in search engine results. 

Tip 2. Optimize Meta Descriptions 

Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page. 

Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for. 

Tip 3. Optimize Headings 

The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading. 

Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them. 

Tip 4. Optimize Images 

Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.  

  • Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO. 
  • Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts. 
  • Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
Shopify is indeed a most promising e-commerce platform for online stores and retail shops all across the world. It offers everything that you need to sell online, on social media, or in person. So if you feel that your Shopify store needs increased number of customers, you should follow specific essential tactics to grow your traffic as well as revenue. Every online store indeed seeks increased traffic and conversions. Hence, implementing some effective marketing tactics and using ecommerce tools can bring straightforward acquisitions and repeate purchases from your store. Let us explore what these marketing strategies are that could help grow your Shopify store further: Start up-selling your product i.e., sell a bit premium product than what your customer initially expects. It will help you to get an increased number of new customers. But never forget that · Your up-sells are always related to the original product. · You are aware of the price range anticipated by your customers. Embrace Personalization to drive sales online. It includes using personalized experiences, behavioral data to serve the visitors as per their previous actions and preferences. Personalization tactics, indeed, can increase your business’s sales from 10% to 15%. Leverage user-generated content. It is an excellent way of generating social proof as people trust online reviews and recommendations. So, when people would see that others are liking your products and recommending as well, they will incline to purchase them for sure. Pictures of customers actually handling the product can also work. Optimize your product pages. You can optimize your Shopify website for increased sales and on-site conversions practicing Conversion Rate Optimization (CRO). It will not just help you in identifying the problem areas on your website, but also bring a holistic and unbiased view of how conversion-oriented your site is. Reduce abandoned carts. It is quite common that visitors add items in their cart and leave their carts during the checkout process. Every time a visitor abandons your cart, you lose money, and this ratio goes up to 69.23%, as per Baymard Institute. An email recovery campaign can reduce the frequency of abandoned carts. Optimize for mobile. By 2020, more than half of online shopping is done using smartphones. Responsive design, a more prominent cart button, and easy & fast loading of product photos & descriptions will add to your business’s growth and sales using mobile marketing. Utilize live chat to engage your online visitors. Outside the email, a live chat feature can be used to engage with shoppers on your site. It helps to address them well and answer their concerns right while they are planning to buy. Set a Facebook store. Facebook is a viable platform for social media and ecommerce marketing. Your Facebook store integrates directly to your Shopify store and saves you from the trouble of managing inventory separately. Integrate Instagram. Instagram is the fastest to connect consumers, brands, and influencers. Just try using compelling photos, strategic hashtags, and post the things at the right time to get an increased number of followers to influence your customers. Capture an increased number of email subscribers. Email marketing helps a lot in making sales and generating repeat customers. In fact, a study by Forrester Research suggests that approximately 17% of the digital marketing accomplishes through emails and contributes to 24% of the revenue. Reward your loyal customers. Customer-retention is a cost-effective way to increase your sales online. Start a customer loyalty program and reward your loyal customers. The scope of marketing and selling in endless and it never finishes off with whatever effort you do. However, it pays well when you give all the importance to your customers by addressing their needs and serving the best products. So, just grow your Shopify store and add a lot more stars to your marketing and sales efforts to improve your business’s sales and conversions.
Shopify is indeed a most promising e-commerce platform for online stores and retail shops all across the world. It offers everything that you need to sell online, on social media, or in person. So if you feel that your Shopify store needs increased number of customers, you should follow specific essential tactics to grow your traffic as well as revenue. Every online store indeed seeks increased traffic and conversions. Hence, implementing some effective marketing tactics and using ecommerce tools can bring straightforward acquisitions and repeate purchases from your store. Let us explore what these marketing strategies are that could help grow your Shopify store further: Start up-selling your product i.e., sell a bit premium product than what your customer initially expects. It will help you to get an increased number of new customers. But never forget that · Your up-sells are always related to the original product. · You are aware of the price range anticipated by your customers. Embrace Personalization to drive sales online. It includes using personalized experiences, behavioral data to serve the visitors as per their previous actions and preferences. Personalization tactics, indeed, can increase your business’s sales from 10% to 15%. Leverage user-generated content. It is an excellent way of generating social proof as people trust online reviews and recommendations. So, when people would see that others are liking your products and recommending as well, they will incline to purchase them for sure. Pictures of customers actually handling the product can also work. Optimize your product pages. You can optimize your Shopify website for increased sales and on-site conversions practicing Conversion Rate Optimization (CRO). It will not just help you in identifying the problem areas on your website, but also bring a holistic and unbiased view of how conversion-oriented your site is. Reduce abandoned carts. It is quite common that visitors add items in their cart and leave their carts during the checkout process. Every time a visitor abandons your cart, you lose money, and this ratio goes up to 69.23%, as per Baymard Institute. An email recovery campaign can reduce the frequency of abandoned carts. Optimize for mobile. By 2020, more than half of online shopping is done using smartphones. Responsive design, a more prominent cart button, and easy & fast loading of product photos & descriptions will add to your business’s growth and sales using mobile marketing. Utilize live chat to engage your online visitors. Outside the email, a live chat feature can be used to engage with shoppers on your site. It helps to address them well and answer their concerns right while they are planning to buy. Set a Facebook store. Facebook is a viable platform for social media and ecommerce marketing. Your Facebook store integrates directly to your Shopify store and saves you from the trouble of managing inventory separately. Integrate Instagram. Instagram is the fastest to connect consumers, brands, and influencers. Just try using compelling photos, strategic hashtags, and post the things at the right time to get an increased number of followers to influence your customers. Capture an increased number of email subscribers. Email marketing helps a lot in making sales and generating repeat customers. In fact, a study by Forrester Research suggests that approximately 17% of the digital marketing accomplishes through emails and contributes to 24% of the revenue. Reward your loyal customers. Customer-retention is a cost-effective way to increase your sales online. Start a customer loyalty program and reward your loyal customers. The scope of marketing and selling in endless and it never finishes off with whatever effort you do. However, it pays well when you give all the importance to your customers by addressing their needs and serving the best products. So, just grow your Shopify store and add a lot more stars to your marketing and sales efforts to improve your business’s sales and conversions.

Shopify is indeed a most promising e-commerce platform for online stores and retail shops all across the world. It offers everything that you need to sell online, on social media, or in person.

So if you feel that your Shopify store needs increased number of customers, you should follow specific essential tactics to grow your traffic as well as revenue.

Every online store indeed seeks increased traffic and conversions. Hence, implementing some effective marketing tactics and using ecommerce tools can bring straightforward acquisitions and repeate purchases from your store. Let us explore what these marketing strategies are that could help grow your Shopify store further:

Start up-selling your product i.e., sell a bit premium product than what your customer initially expects. It will help you to get an increased number of new customers. But never forget that

· Your up-sells are always related to the original product.

· You are aware of the price range anticipated by your customers.

Embrace Personalization to drive sales online. It includes using personalized experiences, behavioral data to serve the visitors as per their previous actions and preferences. Personalization tactics, indeed, can increase your business’s sales from 10% to 15%.

Leverage user-generated content. It is an excellent way of generating social proof as people trust online reviews and recommendations. So, when people would see that others are liking your products and recommending as well, they will incline to purchase them for sure. Pictures of customers actually handling the product can also work.

Optimize your product pages. You can optimize your Shopify website for increased sales and on-site conversions practicing Conversion Rate Optimization (CRO). It will not just help you in identifying the problem areas on your website, but also bring a holistic and unbiased view of how conversion-oriented your site is.

Reduce abandoned carts. It is quite common that visitors add items in their cart and leave their carts during the checkout process. Every time a visitor abandons your cart, you lose money, and this ratio goes up to 69.23%, as per Baymard Institute. An email recovery campaign can reduce the frequency of abandoned carts.

Optimize for mobile. By 2020, more than half of online shopping is done using smartphones. Responsive design, a more prominent cart button, and easy & fast loading of product photos & descriptions will add to your business’s growth and sales using mobile marketing.

Utilize live chat to engage your online visitors. Outside the email, a live chat feature can be used to engage with shoppers on your site. It helps to address them well and answer their concerns right while they are planning to buy.

Set a Facebook store. Facebook is a viable platform for social media and ecommerce marketing. Your Facebook store integrates directly to your Shopify store and saves you from the trouble of managing inventory separately.

Integrate Instagram. Instagram is the fastest to connect consumers, brands, and influencers. Just try using compelling photos, strategic hashtags, and post the things at the right time to get an increased number of followers to influence your customers.

Capture an increased number of email subscribers. Email marketing helps a lot in making sales and generating repeat customers. In fact, a study by Forrester Research suggests that approximately 17% of the digital marketing accomplishes through emails and contributes to 24% of the revenue.

Reward your loyal customers. Customer-retention is a cost-effective way to increase your sales online. Start a customer loyalty program and reward your loyal customers.

The scope of marketing and selling in endless and it never finishes off with whatever effort you do. However, it pays well when you give all the importance to your customers by addressing their needs and serving the best products. So, just grow your Shopify store and add a lot more stars to your marketing and sales efforts to improve your business’s sales and conversions.

Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world. Let’s discuss why digital marketing is vital to your business in 2020:  1. Digital Marketing Balances the Competition  Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe.  2. Prospects Prefer Social Media  The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms.  3. Best for Targeting Audience  Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences.  With the help of SEO, you can target your prospective customers by the content and topics they search on the internet.  Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service.  Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base.  Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively.  4. A Buyer does Primary Research on the Internet  The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content.  5. Digital Marketing Solutions are Affordable  Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers.  6. Expect Good ROI with Digital Marketing  Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing.  7. Digital Marketing is Easy to Analyze  Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget.  8. The Power of Driving Quality Leads through SEO  SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate.  9. Digital Marketing Merged with Mobile App Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices.  10. Substantiates the Reputation of the Brand  Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities.  Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.
Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world. Let’s discuss why digital marketing is vital to your business in 2020:  1. Digital Marketing Balances the Competition  Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe.  2. Prospects Prefer Social Media  The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms.  3. Best for Targeting Audience  Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences.  With the help of SEO, you can target your prospective customers by the content and topics they search on the internet.  Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service.  Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base.  Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively.  4. A Buyer does Primary Research on the Internet  The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content.  5. Digital Marketing Solutions are Affordable  Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers.  6. Expect Good ROI with Digital Marketing  Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing.  7. Digital Marketing is Easy to Analyze  Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget.  8. The Power of Driving Quality Leads through SEO  SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate.  9. Digital Marketing Merged with Mobile App Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices.  10. Substantiates the Reputation of the Brand  Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities.  Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.

Digital Marketing has outgrown massively in the last decade with the growing technological advancements. Leveraging the trending digital marketing tools and tactics, businesses can sustain in the otherwise highly competitive digital world.

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Let’s discuss why digital marketing is vital to your business in 2020: 

1. Digital Marketing Balances the Competition 

Marketing techniques rely on the financial backings of business organizations. Large enterprises instantly gain a strategic advantage and capture a massive chunk of the market. The lack of a high budget and workforce makes it difficult for small businesses to compete with large enterprises. Digital marketing bridges this gap by providing the ability to hold a top-ranking spot to medium and smaller business organizations. Companies of all sizes can market their products and services on a national or even international scale with digital marketing. Digital marketing strategies, therefore, are more effective, giving digital access to businesses of all sizes across the globe. 

2. Prospects Prefer Social Media 

The majority of the world’s population today active on different social media platforms. With the help of digital marketing, you can reach out to a broader audience across the globe. Irrespective of your business and industry, you can find your potential customers on different social networking platforms. Social media is one of the most significant aspects as far as digital marketing campaigns are concerned; such campaigns help brands reach potential customers. You can publish to promote exceptional content on these sites through ads and connect with your prospects. You can also communicate and engage with your target audience with the help of these platforms. 

3. Best for Targeting Audience 

Digital marketing enables you to target the ideal audience and ensure the content you are delivering is consumed by the right audiences. 

With the help of SEO, you can target your prospective customers by the content and topics they search on the internet. 

Moreover, PPC and social media marketing assist you in targeting those users who are actually willing to purchase your product and service. 

Various aspects, such as gender, demographic information, and general attribute, can also help you target a specific user base. 

Thus, by implementing the right digital marketing techniques, you can be assured that all your strategies are working effectively. 

4. A Buyer does Primary Research on the Internet 

The internet is the primary source of information in recent times. Everyone thinks about Google when they need to find out about something or get some information. Even the prospects before making the purchase, search for online reviews about the product. These reviews help them get a clear idea on what they could get out of the product before actually buying it. It has been observed that 67% of the buyer’s journey happens online. Consumers prefer to seek different platforms, including the company’s electronic social media profiles, email, and online ads before making a purchase. You can maximize your online exposure by attracting consumers through meaningful and engaging optimized content. 

5. Digital Marketing Solutions are Affordable 

Cost-effectiveness is one of the most crucial characteristics of digital marketing. Digital marketing techniques are affordable as compared to traditional marketing techniques. However, the only drawback of implementing SEO, social media marketing, content marketing, and other such methods is that it is time-consuming. Though time consuming, the results generated via these tactics are long-lasting and can boost your sales metric. Paid digital marketing techniques such as pay-per-click ads, display, and social media advertisements deliver faster results. In short, the digital marketing campaigns can prove to be extremely affordable and at the same time help you reach an array of prospective customers. 

6. Expect Good ROI with Digital Marketing 

Digital marketing solutions can offer a better ROI than traditional marketing platforms with escalated sales and better branding. These metrics can be easily tracked and analyzed. Outcomes can be calculated as soon as targeted customers subscribe to a newsletter or training program, or make a purchase. The success of a digital marketing drive depends on the constant flow of directed traffic that turns into leads and sales. Email marketing is the best way to make that happen and get more conversions. You can even get an effective ROI by integrating social media marketing with content marketing. 

7. Digital Marketing is Easy to Analyze 

Measuring and analyzing marketing campaigns or tactics is one of the most essential features of digital marketing. Digital marketing analytics eradicates the assumption to determine if your advertising actually works. You can check which strategy is working by testing the campaigns in real-time. You can customize the campaigns according to your requirements so that it delivers you the desired outcomes. You can analyze which post is getting more attention and which have powered most conversions. You can further plan your future campaigns based on these performances. Digital marketing analysis authorizes you to utilize your resources more efficiently and within a marketing budget. 

8. The Power of Driving Quality Leads through SEO 

SEO is another essential aspect of digital marketing and a robust tool that offers various advantages. By adding specific keywords, you can help your customers identify your product or service and eventually make a purchase online. If you are operating your business from particular geographic areas, you can consider opting for that particular local area or optimizing the website for local search results. Local SEO can be an efficient digital marketing tactic. SEO can also help your brand to provide customer-centered content at each point of the conversion funnel and thereby lower the churn rate. 

9. Digital Marketing Merged with Mobile App

Digital marketing empowers you to connect with users who browse and consume content through their mobile phones. In your app-based store, the prospects look for feedback and product information. They also look out for ways to communicate with customer care if they have any queries. Digital marketing tools and techniques can assist you in connecting with people on any and all devices. 

10. Substantiates the Reputation of the Brand 

Digital marketing can transform the way your brand collaborates and engages with your customers. A better way to earn customer’s trust and increase the goodwill of the brand is by providing customers with good product quality and/or services. To build a strong relationship with your client, you need to ensure that you deliver the same product and services as committed. This will help your brand earn a name in the industry as satisfied customers are more likely to provide feedback and reviews on several third-party review platforms. Hence, with the help of digital marketing, your brand can build a reputation in the market and eventually develop better business opportunities. 

Final Words: Every business today requires digital media to promote and sell their products and services. Digital marketing connects an organization with a large number of prospects online. The points above-mentioned clearly states the importance of digital marketing in 2020.

BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.  All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.  Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.  I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.  OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.  Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.  After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.  The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.  A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.
BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent.  All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing.  Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business.  I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run.  OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support.  Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance.  After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith.  The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs.  A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.

BusinessWire reported that over 83% of consumers trust the opinions and recommendations from their friends and family, whereas 66% of consumers check for online reviews from other consumers they found online. This highlights the importance of advocacy that affects the buying decisions to a greater extent. 

All business owners want their marketing strategy to be simple, affordable, and effective, and one approach that hits on all these three elements is advocacy marketing. 

Since 80% of buyers research online before making a buying decision, the ‘brand-advocates’ ensure that the shoppers get positive reviews about the brand. Sharing reviews do not accumulate any cost but make your previous customers viral their experience of excellent purchasing from your business. 

I would like to share one of the real advocate marketing stories in this answer to make the readers know that efforts like this real payback for the betterment of a brand in the long run. 

OpenXcell is among the top-rated web and app development company that is also known best for its outstanding customer support. 

Recently, a client was looking at the company’s portfolio and checking if he can get a musical app build on one of the exact kind of templates. After a thorough conversation, Openxcell agreed, and he paid some amount as an advance. 

After three days, he received the app details but was totally disappointed with the app template used, and some insertions are done without his permission. He made a note to customer care and reported directly to project managers associated with the project, and his concerns were addressed without delay. Within just two days, all the issues were resolved with the app and the client was also offered additional support as a gesture for consideration. Along with it, a hand-written note was also sent by our CSE in good faith. 

The product did a fantastic job on all play stores, and the customer is happily advocating others about the brilliant work and exceptional customer relationship support he received at Openxcell Technolabs. 

A sensible approach towards effective client management paved the way for a successful advocate marketing strategy for a business.

We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.One only thinks of articles and blogs unaware of various other forms such as:Blogs /articles/ summariesInfographicsVideos/ vlogsCartoon / illustrationsEbooks / NewslettersEmailers /AutorespondersFAQs / PollsWebinars / podcastsSlideshareReviews / TestimonialsPeople constantly evolve new forms of interesting data hence the list is cosmic.Coming to how it helps business, let’s understand in detail 3 main benefits: Brand Reputation:In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.Let’s recall an old speech by Steve Jobs where he starts off with the words “Marketing is about values”. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all.  Optimize SEO and conversions:Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.   CRUX role in Marketing Funnel:A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.
We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.One only thinks of articles and blogs unaware of various other forms such as:Blogs /articles/ summariesInfographicsVideos/ vlogsCartoon / illustrationsEbooks / NewslettersEmailers /AutorespondersFAQs / PollsWebinars / podcastsSlideshareReviews / TestimonialsPeople constantly evolve new forms of interesting data hence the list is cosmic.Coming to how it helps business, let’s understand in detail 3 main benefits: Brand Reputation:In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.Let’s recall an old speech by Steve Jobs where he starts off with the words “Marketing is about values”. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all.  Optimize SEO and conversions:Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.   CRUX role in Marketing Funnel:A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.

We all assume that content marketing is a modern development that evolved to serve online marketing needs. You will be perplexed to know that the first content to make its presence was 700 years ago by none other than Benjamin Franklin who published his Almanack to advertise his new printing business. It has always been present whether in the form of brochures, comics, commercials or so. 

Earlier in the digital world, content marketing was a strategy to stand out from your competitors. But now it stands prior to Social media strategy or any other plans of marketing.

One only thinks of articles and blogs unaware of various other forms such as:

  1. Blogs /articles/ summaries
  2. Infographics
  3. Videos/ vlogs
  4. Cartoon / illustrations
  5. Ebooks / Newsletters
  6. Emailers /Autoresponders
  7. FAQs / Polls
  8. Webinars / podcasts
  9. Slideshare
  10. Reviews / Testimonials

People constantly evolve new forms of interesting data hence the list is cosmic.

Coming to how it helps business, let’s understand in detail 3 main benefits:

 

Brand Reputation:

In the busy & loitering digital marketplace every marketer is thriving to deliver great content that can kick off instantly but it is just not about competing but being true to your business values and helping people see your vision to be able to trust you.

About 78% of consumers recorded prefer getting to know a company through their blogs and articles rather than ads. While ads do play an important role, they need to be aligned with the company's core values.

Let’s recall an old speech by Steve Jobs where he starts off with the words Marketing is about values. In order to make people remember & recognize your brand, you have to be clear of what you want them to remember you for? It’s not about how good you are and what you have to offer.  It’s about the core values. He mentions Apple’s core values saying they believe that people with passion can change the world for the better. They remarketed with a campaign honoring the people who think differently, explaining their motto “Think Different”.  And the craze for Apple is known to all. 

 

Optimize SEO and conversions:

Search Engine Optimization plays a vital role in improving your online visibility. But this can only be achieved by optimizing your content. Websites that put up blogs on a regular basis have more percentage of pages indexed on search engines than others who don’t publish at all. 

Writing and uploading articles on different topics areas of your business will improve your chances to be found in the search results for the keywords people are looking for.

Also if the information you provide is valuable and interesting people are likely to stick to it for longer. This is also registered in Google records as a site providing valuable information and hence boosts your web presence automatically. 

With educative details and clear CTAs (call to action) website conversions can be increased. ABG Essentials reports that “Content Marketing provides conversion rates about 6 times higher than other digital marketing methods”.  

 

CRUX role in Marketing Funnel:

A sales and marketing funnel is designed and refined by investors to suit their needs but if we categorize it in 3 levels we get Top, middle, and bottom levels each having content to the core.

  • Top Level: At this level, the audience is trying to find solutions for their problems over the World Wide Web. If your niche serves their requirements your content is what can make you appear in the searches of these prospects. It should be welcoming and attractive as well as valuable.
  • Middle Level: Here the user is evaluating your offerings and thus your product values should be thoughtfully written to help purchasers narrow down the options and make a final purchase.
  • Bottom Level: At this level either the conversion from viewer to consumer is either successful or not. You need to nurture these sets of leads to either make them revisit your or complete their purchase through retargeting techniques.

Although it’s hard to summarize all the benefits of Content marketing. In a nutshell, we can say it is a cost-effective method to obtain new leads, showcase your expertise, and build trust and relationship with your customers.

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