ImpactQA

In the latest top SEO survey, experts revealed that the voice search SEO is gaining maximum popularity. A large number of businesses invest their money to optimize their website. The SEO optimization takes place based on keywords and search terms that are mostly said than typed. The evolution of voice search means that digital marketing must adapt to this currently new consumer trend.

The impact of voice-based search on SEO can we understood by the following aspects:

Length of Queries

The number of spoken queries differ completely from text-based ones. The text-based searches are approximately two to three-words long, whereas voice-activated commands can be very long. The only solution to adapt to these larger queries is by adding natural language keywords. By adding such keywords, you can ensure that your rankings on SEO won't be affected.

Question-Based Searches

It has been observed that an array of voice search queries are in the form of a question. For instance, a standard text-based search would appear as "voice search and SEO," while in voice-activated command, it might sound like "how will search impact SEO?". This scenario makes it crucial to focus on keywords more in the form of a question as a part of the content strategy. 

Queries with Clear Intent

As voice search queries frequently occur in the form of a question, they reveal the level of the user's purpose. A marketer must recognize high-value queries and optimize relevant content based on them. Utilizing natural language in such situations is essential because the more the keywords match consumer searches, the higher you can rank on search engines.

Summing Up

Hence, the following impacts can be seen on modern SEO because of the voice-based search.