ImpactQA is the global independent software testing & QA consulting company. 10 years of excellence. Delivering unmatched services & digital transformation to SMEs & Fortune 500 companies.
Headquartered in New York and having operations in India...
ImpactQA is the global independent software testing & QA consulting company. 10 years of excellence. Delivering unmatched services & digital transformation to SMEs & Fortune 500 companies.
Headquartered in New York and having operations in India, London, Dallas, Munich and Germany. The in-house team has an international reputation for delivering cost-effective, insightful and customer-centric approach to a vast array of 250+ clients.
Software Testing Services: They deliver quality engineering, AI based test automation, performance engineering and full suite of continuous and automated testing services performed throughout the software development life cycle.
Domian Expertise: Healthcare, E-learning, BFSI, Ecommerce, Media, Logistics, Real Estate, Medical Device Testing and more.
ImpactQA is a leading software testing provider with a history of delivering custom-tailored solutions to SMEs and Fortune 500 companies. The company is an ace of the deck in offering multiple services like QA Outsourcing, QA Consulting, Software Testing, Quality Assurance, Full-Life Cycle Testing to more than 400+ global leaders.
PowerSchool, a Vista Equity firm, is a recognized leader in Talent Management solutions specifically designed for Higher Education, Government and K-12. PowerSchool helps schools and districts efficiently manage instruction, learning, grading, attendance, assessm...
PowerSchool, a Vista Equity firm, is a recognized leader in Talent Management solutions specifically designed for Higher Education, Government and K-12. PowerSchool helps schools and districts efficiently manage instruction, learning, grading, attendance, assessment, analytics, state reporting, special education, student registration, talent, finance, and HR. Today, PowerSchool is proud to be the leading provider of K-12 education application technology supporting over 45 million students in over 70 countries.
Business Requirement
The customer had acquired a couple of companies and was redesigning the products that were to be put in the market in a quick time. Also, the suite of flagship products that company-owned were never tested and hence the business team was not sure of the quality of the products being used by more than 50 school districts across US and Canada. The performance of the products was a concern and security of PII data was also extremely important.
ImpactQA Solution
ImpactQA Team is the QA partner with the company from last 4+ years to put together the QA/Automation approach that could be replicated across projects.
Following approach was taken:
Functional KT (mix of onshore and offshore) to ensure quick product learning
Established QA processes and tools at the beginning of the project
Automated the functional scenarios of the application using RBT Matrix
Divided the teams into Functional (Automation + Manual), Non-functional, VAPT (Security) and Technical Testing groups to extract maximum ROI
Regular scrum meetings to stay on top of burning issues and providing resolution
Currently, 40+ QA people are engaged across 12 products
X-trained 30% of the team in at least 2 products to cater to spikes in testing
Achieved 80% automation of all products features
Created documents/user manuals of all products that are being used by sales and development teams
Functional Tools Stack: BDD (Cucumber) Selenium WebDriver with Java, Ruby with Capybara, Geb with Groovy using Spock framework, BDD (SpecFlow) with Selenium WebDriver C#, API (SOAP UI)
In the latest top SEO survey, experts revealed that the voice search SEO is gaining maximum popularity. A large number of businesses invest their money to optimize their website. The SEO optimization takes place based on keywords and search terms that are mostly said than typed. The evolution of voice search means that digital marketing must adapt to this currently new consumer trend.The impact of voice-based search on SEO can we understood by the following aspects:Length of QueriesThe number of spoken queries differ completely from text-based ones. The text-based searches are approximately two to three-words long, whereas voice-activated commands can be very long. The only solution to adapt to these larger queries is by adding natural language keywords. By adding such keywords, you can ensure that your rankings on SEO won't be affected.Question-Based SearchesIt has been observed that an array of voice search queries are in the form of a question. For instance, a standard text-based search would appear as "voice search and SEO," while in voice-activated command, it might sound like "how will search impact SEO?". This scenario makes it crucial to focus on keywords more in the form of a question as a part of the content strategy. Queries with Clear IntentAs voice search queries frequently occur in the form of a question, they reveal the level of the user's purpose. A marketer must recognize high-value queries and optimize relevant content based on them. Utilizing natural language in such situations is essential because the more the keywords match consumer searches, the higher you can rank on search engines.Summing UpHence, the following impacts can be seen on modern SEO because of the voice-based search.
In the latest top SEO survey, experts revealed that the voice search SEO is gaining maximum popularity. A large number of businesses invest their money to optimize their website. The SEO optimization takes place based on keywords and search terms that are mostly said than typed. The evolution of voice search means that digital marketing must adapt to this currently new consumer trend.The impact of voice-based search on SEO can we understood by the following aspects:Length of QueriesThe number of spoken queries differ completely from text-based ones. The text-based searches are approximately two to three-words long, whereas voice-activated commands can be very long. The only solution to adapt to these larger queries is by adding natural language keywords. By adding such keywords, you can ensure that your rankings on SEO won't be affected.Question-Based SearchesIt has been observed that an array of voice search queries are in the form of a question. For instance, a standard text-based search would appear as "voice search and SEO," while in voice-activated command, it might sound like "how will search impact SEO?". This scenario makes it crucial to focus on keywords more in the form of a question as a part of the content strategy. Queries with Clear IntentAs voice search queries frequently occur in the form of a question, they reveal the level of the user's purpose. A marketer must recognize high-value queries and optimize relevant content based on them. Utilizing natural language in such situations is essential because the more the keywords match consumer searches, the higher you can rank on search engines.Summing UpHence, the following impacts can be seen on modern SEO because of the voice-based search.
In the latest top SEO survey, experts revealed that the voice search SEO is gaining maximum popularity. A large number of businesses invest their money to optimize their website. The SEO optimization takes place based on keywords and search terms that are mostly said than typed. The evolution of voice search means that digital marketing must adapt to this currently new consumer trend.
The impact of voice-based search on SEO can we understood by the following aspects:
Length of Queries
The number of spoken queries differ completely from text-based ones. The text-based searches are approximately two to three-words long, whereas voice-activated commands can be very long. The only solution to adapt to these larger queries is by adding natural language keywords. By adding such keywords, you can ensure that your rankings on SEO won't be affected.
Question-Based Searches
It has been observed that an array of voice search queries are in the form of a question. For instance, a standard text-based search would appear as "voice search and SEO," while in voice-activated command, it might sound like "how will search impact SEO?". This scenario makes it crucial to focus on keywords more in the form of a question as a part of the content strategy.
Queries with Clear Intent
As voice search queries frequently occur in the form of a question, they reveal the level of the user's purpose. A marketer must recognize high-value queries and optimize relevant content based on them. Utilizing natural language in such situations is essential because the more the keywords match consumer searches, the higher you can rank on search engines.
Summing Up
Hence, the following impacts can be seen on modern SEO because of the voice-based search.