ImpactQA

Software Testing and Quality Assurance Company

4.58/5 (9 Reviews)
About ImpactQA
ImpactQA is a leading QA Consultant and Software Testing company (ISO 9001:2008 and ISO 27001 certified and a Nasscom member). Headquartered in New York, and having operations in New Delhi, Munich, Dallas and London.  We have a diverse client base of 250+ satisfied cust...
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$25 - $49/hr
250 - 999
2011
United States, India
ImpactQA
Software Testing and Quality Assurance Company
4.58/5 (9 Reviews)
7 Questions
If you look around you, a lot of things have been operating on wireless technology like mobile phones, TV, music players, flying drones, Alexa, and even autonomous cars. The successful implementation of wireless technology among these devices was possible because of high computation power, rapid data processing, and miro-sensors. The invisible technology is notifying its prominent presence in almost all areas, and its approval has never had to wait for any testimonials. AI and cloud computing have refined these technologies further to perform better. Cloud computing is in complete transition form with edge computing. What is edge computing? The ‘Edge’ in over here is referred for computing infrastructure closer to the source of data. It means the data is stored in local computers and storage devices (IoT itself), rather than routing all the information through a centralized Data Center in the cloud. It includes storage, computes, and network connectivity. ( Image source: alibabacloud) The edge computing spans an array of technologies like, Wireless sensor networks Cloud/fog computing Distributed data storage and retrieval Autonomic self-healing networks Remote cloud services Augmented reality Cooperative distributed peer-to-peer ad-hoc networking and processing classifiable as local In the traditional model of IoT, all the devices are connected to a central server. The distant cloud environments are not ideal for latency-sensitive and bandwidth-hungry applications. Cloud computing bears few limitations due to central storage systems like data security threats, operational costs, and performance issues. In edge computing, the data is closer to the end-user, often on-premise or near a network access point. Example of edge computing The next-gen computing will be influenced by a lot by Edge Computing. Some of the best applications of edge computing will be in the health sector and autonomous vehicles. The sensor in an autonomous vehicle does not have to rely on a remote server to make a life-saving decision. The IoT device itself is empowered to provide data for making decisions. Edge computing is also allowing drone management for unmanned maintenance and virtual fraud detection for banking, retail entertainment, and more. You call this a coincidental or perfect timing; the edge computing complements IoT devices for its maximum operability. Impact of edge computing on IoT Edge computing will specifically improve the IoT performance as it will help to address the pain-points of IoT. (Image source: wildnettechnologies) Low latency services: In a data-driven world, robust network connectivity is essential for rendering low-latency services. Edge infrastructure technology collects, processes, and reduces the enormous quantities of data. The edge computing allows IoT devices to function, even when there is limited or intermittent connectivity to the wider cloud computing network. Security: Security vulnerabilities in IoT is a chief barrier for its implementation, especially in smart homes. Since the data is stored locally to a device, it provides designers with more opportunities to protect the data as soon as it is gathered with the use of memory encryption as well as dedicated security hardware. Also, the sensitive data is less exposed to potential sources of attackers. With edge computing, various security parameters can be implemented like intrusion detection systems, distributed firewalls, authentication and authorization algorithms, and privacy-preserving mechanisms. Low operational costs: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise, and it improves performance for all of your enterprise applications and services. Speed: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise and it improves performance for all of your enterprise applications and services. Scalability: Scalability is an absolute necessity for the success of the IoT. It means the IoT networks connected with edge computing should be able to add more devices and handle traffic in real-time. Edge data centers allow enterprises to efficiently support their end-users with little physical distance or latency. The edge computing’s scalability is an attractive proposition for companies implementing digital transformation. Reliability: With edge computing, IoT users can rely more on their usability. The IoT edge computing devices and with edge data centers positioned closer to end-users, there is less chance of a network problem. Support for 5G network: 5G will mark the rise of Edge Computing, and it will help the telecommunication and wireless communication models to a great extent as such it forms a major part of IoT infrastructure. It will reduce the latency in the 5G network. Some of the leading players in Edge computing product and services are: ADLINK Technology Amazon Cisco ClearBlade Dell EMC Google Hitachi Vantara HPE Huawei IBM Intel Microsoft Oracle Saguna SAP Edge computing and IoT are quickly becoming the norm in the digital world. With improved internet speed (5G), lower prices, and better security, the IoT and edge computing are set to transform the current business processes.
If you look around you, a lot of things have been operating on wireless technology like mobile phones, TV, music players, flying drones, Alexa, and even autonomous cars. The successful implementation of wireless technology among these devices was possible because of high computation power, rapid data processing, and miro-sensors. The invisible technology is notifying its prominent presence in almost all areas, and its approval has never had to wait for any testimonials. AI and cloud computing have refined these technologies further to perform better. Cloud computing is in complete transition form with edge computing. What is edge computing? The ‘Edge’ in over here is referred for computing infrastructure closer to the source of data. It means the data is stored in local computers and storage devices (IoT itself), rather than routing all the information through a centralized Data Center in the cloud. It includes storage, computes, and network connectivity. ( Image source: alibabacloud) The edge computing spans an array of technologies like, Wireless sensor networks Cloud/fog computing Distributed data storage and retrieval Autonomic self-healing networks Remote cloud services Augmented reality Cooperative distributed peer-to-peer ad-hoc networking and processing classifiable as local In the traditional model of IoT, all the devices are connected to a central server. The distant cloud environments are not ideal for latency-sensitive and bandwidth-hungry applications. Cloud computing bears few limitations due to central storage systems like data security threats, operational costs, and performance issues. In edge computing, the data is closer to the end-user, often on-premise or near a network access point. Example of edge computing The next-gen computing will be influenced by a lot by Edge Computing. Some of the best applications of edge computing will be in the health sector and autonomous vehicles. The sensor in an autonomous vehicle does not have to rely on a remote server to make a life-saving decision. The IoT device itself is empowered to provide data for making decisions. Edge computing is also allowing drone management for unmanned maintenance and virtual fraud detection for banking, retail entertainment, and more. You call this a coincidental or perfect timing; the edge computing complements IoT devices for its maximum operability. Impact of edge computing on IoT Edge computing will specifically improve the IoT performance as it will help to address the pain-points of IoT. (Image source: wildnettechnologies) Low latency services: In a data-driven world, robust network connectivity is essential for rendering low-latency services. Edge infrastructure technology collects, processes, and reduces the enormous quantities of data. The edge computing allows IoT devices to function, even when there is limited or intermittent connectivity to the wider cloud computing network. Security: Security vulnerabilities in IoT is a chief barrier for its implementation, especially in smart homes. Since the data is stored locally to a device, it provides designers with more opportunities to protect the data as soon as it is gathered with the use of memory encryption as well as dedicated security hardware. Also, the sensitive data is less exposed to potential sources of attackers. With edge computing, various security parameters can be implemented like intrusion detection systems, distributed firewalls, authentication and authorization algorithms, and privacy-preserving mechanisms. Low operational costs: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise, and it improves performance for all of your enterprise applications and services. Speed: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise and it improves performance for all of your enterprise applications and services. Scalability: Scalability is an absolute necessity for the success of the IoT. It means the IoT networks connected with edge computing should be able to add more devices and handle traffic in real-time. Edge data centers allow enterprises to efficiently support their end-users with little physical distance or latency. The edge computing’s scalability is an attractive proposition for companies implementing digital transformation. Reliability: With edge computing, IoT users can rely more on their usability. The IoT edge computing devices and with edge data centers positioned closer to end-users, there is less chance of a network problem. Support for 5G network: 5G will mark the rise of Edge Computing, and it will help the telecommunication and wireless communication models to a great extent as such it forms a major part of IoT infrastructure. It will reduce the latency in the 5G network. Some of the leading players in Edge computing product and services are: ADLINK Technology Amazon Cisco ClearBlade Dell EMC Google Hitachi Vantara HPE Huawei IBM Intel Microsoft Oracle Saguna SAP Edge computing and IoT are quickly becoming the norm in the digital world. With improved internet speed (5G), lower prices, and better security, the IoT and edge computing are set to transform the current business processes.

If you look around you, a lot of things have been operating on wireless technology like mobile phones, TV, music players, flying drones, Alexa, and even autonomous cars. The successful implementation of wireless technology among these devices was possible because of high computation power, rapid data processing, and miro-sensors.

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The invisible technology is notifying its prominent presence in almost all areas, and its approval has never had to wait for any testimonials. AI and cloud computing have refined these technologies further to perform better. Cloud computing is in complete transition form with edge computing.

What is edge computing?

The ‘Edge’ in over here is referred for computing infrastructure closer to the source of data. It means the data is stored in local computers and storage devices (IoT itself), rather than routing all the information through a centralized Data Center in the cloud. It includes storage, computes, and network connectivity.

undefined

( Image source: alibabacloud)

The edge computing spans an array of technologies like,

  • Wireless sensor networks
  • Cloud/fog computing
  • Distributed data storage and retrieval
  • Autonomic self-healing networks
  • Remote cloud services
  • Augmented reality
  • Cooperative distributed peer-to-peer ad-hoc networking and processing classifiable as local

In the traditional model of IoT, all the devices are connected to a central server. The distant cloud environments are not ideal for latency-sensitive and bandwidth-hungry applications. Cloud computing bears few limitations due to central storage systems like data security threats, operational costs, and performance issues. In edge computing, the data is closer to the end-user, often on-premise or near a network access point.

Example of edge computing

The next-gen computing will be influenced by a lot by Edge Computing. Some of the best applications of edge computing will be in the health sector and autonomous vehicles. The sensor in an autonomous vehicle does not have to rely on a remote server to make a life-saving decision. The IoT device itself is empowered to provide data for making decisions.

Edge computing is also allowing drone management for unmanned maintenance and virtual fraud detection for banking, retail entertainment, and more. You call this a coincidental or perfect timing; the edge computing complements IoT devices for its maximum operability.

Impact of edge computing on IoT

Edge computing will specifically improve the IoT performance as it will help to address the pain-points of IoT.

undefined

(Image source: wildnettechnologies)

  • Low latency services: In a data-driven world, robust network connectivity is essential for rendering low-latency services. Edge infrastructure technology collects, processes, and reduces the enormous quantities of data. The edge computing allows IoT devices to function, even when there is limited or intermittent connectivity to the wider cloud computing network.
  • Security: Security vulnerabilities in IoT is a chief barrier for its implementation, especially in smart homes. Since the data is stored locally to a device, it provides designers with more opportunities to protect the data as soon as it is gathered with the use of memory encryption as well as dedicated security hardware. Also, the sensitive data is less exposed to potential sources of attackers. With edge computing, various security parameters can be implemented like intrusion detection systems, distributed firewalls, authentication and authorization algorithms, and privacy-preserving mechanisms.
  • Low operational costs: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise, and it improves performance for all of your enterprise applications and services.
  • Speed: Edge computing makes your data more relevant, useful, and actionable. It reduces the overall traffic loads of your enterprise and it improves performance for all of your enterprise applications and services.
  • Scalability: Scalability is an absolute necessity for the success of the IoT. It means the IoT networks connected with edge computing should be able to add more devices and handle traffic in real-time. Edge data centers allow enterprises to efficiently support their end-users with little physical distance or latency. The edge computing’s scalability is an attractive proposition for companies implementing digital transformation.
  • Reliability: With edge computing, IoT users can rely more on their usability. The IoT edge computing devices and with edge data centers positioned closer to end-users, there is less chance of a network problem.
  • Support for 5G network: 5G will mark the rise of Edge Computing, and it will help the telecommunication and wireless communication models to a great extent as such it forms a major part of IoT infrastructure. It will reduce the latency in the 5G network.

Some of the leading players in Edge computing product and services are:

  • ADLINK Technology
  • Amazon
  • Cisco
  • ClearBlade
  • Dell EMC
  • Google
  • Hitachi Vantara
  • HPE
  • Huawei
  • IBM
  • Intel
  • Microsoft
  • Oracle
  • Saguna
  • SAP

Edge computing and IoT are quickly becoming the norm in the digital world. With improved internet speed (5G), lower prices, and better security, the IoT and edge computing are set to transform the current business processes.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.
Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether.

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Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends:

Chatbots:

The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human.

Semantic search:

Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results.

Content Curation:

Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective.

Ad Targeting:

Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes.

Predictive Marketing:

Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends.

AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction.

Voice Search:

Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively.

As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users.

Target Audience:

If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently.

A/B Testing:

A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans.

Lead Scoring:

Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity.

Image Recognition:

As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media.

Last Words:

Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

We are mindful of the reality that the Coronavirus outbreak has shaken the economy, and we would have to face severe circumstances of this situation in the near future. Companies across the globe have started taking measures to come up healthy after the pandemic ends. Unanticipated twists and turns will be exposed with each news cycle, and we will only have a complete picture in retrospect. Based on the on-going analysis, I have enlisted some of the learnings that could help businesses for responding to unfolding events, communicating, and extracting and applying learnings. Update and Modify Plans Regularly Events are disclosing with astounding speed to date, and the picture seems to be changing daily. So in such a dynamic world, the best we could do is keep track of the changes taking place in the surroundings and, respectively updating or reframing the overall perspective. Be Cautious of the Hype Cycles/News Cycles: News channels often focus on what’s new rather than the big picture, and they sometimes don’t distinguish between facts and rumors. When exposed to rapidly changing information, whether it is the latest technology or an emerging crisis, the company should be prepared to focus on weak signals, then to emerging issues. By concentrating on weak signals, the organization gets to have a calibrated view of their existing problems and finding a solution to it. Pay Less Attention to Spreading Information In our connected world, employees have direct access to many sources of information. They further forward this information with their colleagues, which might not always result as productive for the company. So, the companies should ensure that the employees do not invest much time in creating and spreading such information. Think Sustainable Looking at the sudden downfall in the economy, it is crucial to make your business future-proof by adapting the latest business models and technologies. It is a prerequisite to thinking two steps ahead while continuing to deal with the current situation. Companies need to plan on how they could better position themselves and recover after the outbreak. It is an opportunity to improvise existing business models and strengthen the business’s core competencies. Redesignate or Train Employees Organizations must continue to upgrade the skills of workers and efficiently utilize workforce resources. Businesses can enhance their employee’s capability and productivity by using human resources. Firms should focus on reassigning employees for research and development to identify new business opportunities. These opportunities will enhance the existing business services and give rise to upcoming business opportunities. Maintain a Budget To Ride The Recovery Wave Maintaining cash flow is one of the most crucial parameters for unforeseen expenses. Most of the companies worldwide are dealing with monetary issues and facing difficulties in managing the resources. Hence, it is advisable for businesses to prepare, plan, and fund their cash cushion. The organizations should save enough capital considering the available credit, payroll need, riskiness of the business, and various other factors. Start Prepping Up in Advance for Next Crises COVID-19 is not a one-off challenge. Organizations should expect additional phases to the current epidemic in the future. By conducting an in-depth analysis of the current on-going situation, it has been evident that preparation and preemption are the keys to success. The time is right to start thinking about the effects of the pandemic on businesses and taking active measures to prevent it. Summary: As discussed above, it is still a challenge to know what the future holds for us, but proper analysis and planning would help your business survive. Research says that half of the Fortune 500 companies were started during a bear market or recession. So, the point here is that if the organizations utilize their resources in a futuristic manner, they could come out strong through the crises.
We are mindful of the reality that the Coronavirus outbreak has shaken the economy, and we would have to face severe circumstances of this situation in the near future. Companies across the globe have started taking measures to come up healthy after the pandemic ends. Unanticipated twists and turns will be exposed with each news cycle, and we will only have a complete picture in retrospect. Based on the on-going analysis, I have enlisted some of the learnings that could help businesses for responding to unfolding events, communicating, and extracting and applying learnings. Update and Modify Plans Regularly Events are disclosing with astounding speed to date, and the picture seems to be changing daily. So in such a dynamic world, the best we could do is keep track of the changes taking place in the surroundings and, respectively updating or reframing the overall perspective. Be Cautious of the Hype Cycles/News Cycles: News channels often focus on what’s new rather than the big picture, and they sometimes don’t distinguish between facts and rumors. When exposed to rapidly changing information, whether it is the latest technology or an emerging crisis, the company should be prepared to focus on weak signals, then to emerging issues. By concentrating on weak signals, the organization gets to have a calibrated view of their existing problems and finding a solution to it. Pay Less Attention to Spreading Information In our connected world, employees have direct access to many sources of information. They further forward this information with their colleagues, which might not always result as productive for the company. So, the companies should ensure that the employees do not invest much time in creating and spreading such information. Think Sustainable Looking at the sudden downfall in the economy, it is crucial to make your business future-proof by adapting the latest business models and technologies. It is a prerequisite to thinking two steps ahead while continuing to deal with the current situation. Companies need to plan on how they could better position themselves and recover after the outbreak. It is an opportunity to improvise existing business models and strengthen the business’s core competencies. Redesignate or Train Employees Organizations must continue to upgrade the skills of workers and efficiently utilize workforce resources. Businesses can enhance their employee’s capability and productivity by using human resources. Firms should focus on reassigning employees for research and development to identify new business opportunities. These opportunities will enhance the existing business services and give rise to upcoming business opportunities. Maintain a Budget To Ride The Recovery Wave Maintaining cash flow is one of the most crucial parameters for unforeseen expenses. Most of the companies worldwide are dealing with monetary issues and facing difficulties in managing the resources. Hence, it is advisable for businesses to prepare, plan, and fund their cash cushion. The organizations should save enough capital considering the available credit, payroll need, riskiness of the business, and various other factors. Start Prepping Up in Advance for Next Crises COVID-19 is not a one-off challenge. Organizations should expect additional phases to the current epidemic in the future. By conducting an in-depth analysis of the current on-going situation, it has been evident that preparation and preemption are the keys to success. The time is right to start thinking about the effects of the pandemic on businesses and taking active measures to prevent it. Summary: As discussed above, it is still a challenge to know what the future holds for us, but proper analysis and planning would help your business survive. Research says that half of the Fortune 500 companies were started during a bear market or recession. So, the point here is that if the organizations utilize their resources in a futuristic manner, they could come out strong through the crises.

We are mindful of the reality that the Coronavirus outbreak has shaken the economy, and we would have to face severe circumstances of this situation in the near future. Companies across the globe have started taking measures to come up healthy after the pandemic ends. Unanticipated twists and turns will be exposed with each news cycle, and we will only have a complete picture in retrospect.

Based on the on-going analysis, I have enlisted some of the learnings that could help businesses for responding to unfolding events, communicating, and extracting and applying learnings.

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Update and Modify Plans Regularly

Events are disclosing with astounding speed to date, and the picture seems to be changing daily. So in such a dynamic world, the best we could do is keep track of the changes taking place in the surroundings and, respectively updating or reframing the overall perspective.

Be Cautious of the Hype Cycles/News Cycles:

News channels often focus on what’s new rather than the big picture, and they sometimes don’t distinguish between facts and rumors. When exposed to rapidly changing information, whether it is the latest technology or an emerging crisis, the company should be prepared to focus on weak signals, then to emerging issues. By concentrating on weak signals, the organization gets to have a calibrated view of their existing problems and finding a solution to it.

Pay Less Attention to Spreading Information

In our connected world, employees have direct access to many sources of information. They further forward this information with their colleagues, which might not always result as productive for the company. So, the companies should ensure that the employees do not invest much time in creating and spreading such information.

Think Sustainable

Looking at the sudden downfall in the economy, it is crucial to make your business future-proof by adapting the latest business models and technologies. It is a prerequisite to thinking two steps ahead while continuing to deal with the current situation. Companies need to plan on how they could better position themselves and recover after the outbreak. It is an opportunity to improvise existing business models and strengthen the business’s core competencies.

Redesignate or Train Employees

Organizations must continue to upgrade the skills of workers and efficiently utilize workforce resources. Businesses can enhance their employee’s capability and productivity by using human resources. Firms should focus on reassigning employees for research and development to identify new business opportunities. These opportunities will enhance the existing business services and give rise to upcoming business opportunities.

Maintain a Budget To Ride The Recovery Wave

Maintaining cash flow is one of the most crucial parameters for unforeseen expenses. Most of the companies worldwide are dealing with monetary issues and facing difficulties in managing the resources. Hence, it is advisable for businesses to prepare, plan, and fund their cash cushion. The organizations should save enough capital considering the available credit, payroll need, riskiness of the business, and various other factors.

Start Prepping Up in Advance for Next Crises

COVID-19 is not a one-off challenge. Organizations should expect additional phases to the current epidemic in the future. By conducting an in-depth analysis of the current on-going situation, it has been evident that preparation and preemption are the keys to success. The time is right to start thinking about the effects of the pandemic on businesses and taking active measures to prevent it.

Summary:

As discussed above, it is still a challenge to know what the future holds for us, but proper analysis and planning would help your business survive. Research says that half of the Fortune 500 companies were started during a bear market or recession. So, the point here is that if the organizations utilize their resources in a futuristic manner, they could come out strong through the crises.

Cloud computing is a futuristic technology that offers extensive and long-lasting benefits to organizations. It has been observed that the companies that have implemented cloud computing have been functioning more effectively and with improvised productivity. With the help of cloud computing, the tools and applications are integrated into the cloud and can be retrieved from anywhere in the world. This technology reduces the overload on the IT infrastructure of the businesses by making data storage and distribution easier. Additionally, this technology also provides the advantage of boosting various ‘digital marketing’ operations within the organization. Integrating cloud computing with digital marketing will help your business flourish. Let’s have a glance at some significant benefits of integrating cloud computing and digital marketing: Simplified Access to Customer Data One of the significant challenges faced by digital marketers is to promote the products online rather than interacting face-to-face with potential customers. It is a well-accepted fact in the field of digital marketing that getting to know your audience and their requirements can boost your sales. Data collected from your prospects can help you learn about theIR expectations. Tracking down their likes and dislikes on social platforms, and by conducting surveys, you can gather substantial data. All of these tasks could be made more accessible by implementing a cloud data center in your digital marketing strategy as it simplifies the storage and access of information. Digital marketers could use cloud storage to store the target audiences's data and can even easily access it from remote locations. The Convenience of Robust Analytics Tools Leveraging the right set of tools is very critical to analyze random data and gain actionable insights. Moreover, these analytics tools can also be used for testing the latest marketing channels with low risks, tracking leads, and identifying the channels and strategies that work best for the business. Tools such as cloud-based CRM applications are best to help marketers understand prospects and their requirements accurately. Better Insights for Producing Engaging Content The cloud computing analytical tools help provide crucial information on the target audience’s preference for content. Quality content is the primary factor that engages visitors and entices them to make a purchase decision. Cloud-based data analytics tools help marketers to determine the best-performing content, that is engaging and persuasive. Moreover, marketers could even find out information on how to interact with prospects and alter their approach to attract more attention. Drives Inbound Marketing Through Social Research Social engagement drives enormous success to a digital marketing campaign. The most famous cloud-hosted services such as Facebook, YouTube, Twitter, and Instagram, provide the massive potential for fueling the expansion of inbound marketing. The audience accesses these platforms daily, which makes them excellent tools for growth and the reach of a business. This implies that cloud computing technology drives inbound marketing through social channels. Authorizes Operations and Processes Cloud-based tools help marketers gain better control over marketing and business content. They deploy strategies independently without having to rely on other departments, thereby streamlining operations and saving time. When departmental interdependence is reduced, marketers can focus more on their plans and goals. By implementing minimal learning curve cloud-based systems, you can save ample time and costs to train the new marketing personnel as it is. The automation of marketing operations reinforces the core business. Magnifies Data Security In today’s world, data privacy regulations and laws that companies have to comply with are very crucial, and thus, cloud computing plays a significant role.Cloud computing guarantees adequate security of piece of information. By aligning cloud computing technology with your digital marketing strategies, neither accidental nor a deliberate breach remains a concern for your business. Data security and privacy drive a long-lasting impact. This helps in earning the trust of prospects and builds a strong reputation for the business in the market. Comprehensive Cost Savings Cloud computing is a cost-effective solution that does not require you to invest profoundly inexpensive hardware and software solutions. Apart from cost-saving features, it lets you automate marketing. So cost savings come as a direct benefit for organizations that depend on cloud technology for their digital marketing needs. Helps Build Strong Ties with Influencers Digital marketing comprises a host of services and technologies that needs to be practiced simultaneously for effective results. There are a lot of tactics to increase productivity, such as online advertising, email marketing, web analytics, and PR marketing. Another powerful tactic is blogger outreach service, in which you can connect with relevant industry influencers to enhance your customer reach. Cloud computing can help streamline the productivity of each of these techniques. This technology serves as a reliable infrastructure to connect with the customers and influencers in a relaxed and effortless manner. Enhances Collaborations Cloud computing technology positively impacts digital marketing strategy by boosting team collaborations. This technology adds the advantage of mobility for the marketers and enables them to access marketing data from their own devices with the implementation of BYOD (Bring Your Own Device). This process drives quick efficiency in your complete workflow, along with saving lots of your time. Also, marketers can update their strategies and get faster and better results by the collaborative approach. Drives Innovations When digital marketers adopt cloud computing tools, they can save time and achieve better outcomes with reduced efforts. This helps them to focus on their entire business and drive innovation to digital marketing campaigns. Such campaigns reach the target audience in better ways and expand the customer base of the enterprise. The complete practice increases sales and drives holistic expansion for the organization. Conclusion: Considering all the benefits mentioned above, it can be said that cloud computing services can bring, embracing it as a part of the digital marketing strategy could be the best decision for your business. The advantages are comprehensive and lasting, which makes this a worthy investment. Hence, businesses today should utilize this opportunity and implement cloud computing at the core of their digital marketing strategies.
Cloud computing is a futuristic technology that offers extensive and long-lasting benefits to organizations. It has been observed that the companies that have implemented cloud computing have been functioning more effectively and with improvised productivity. With the help of cloud computing, the tools and applications are integrated into the cloud and can be retrieved from anywhere in the world. This technology reduces the overload on the IT infrastructure of the businesses by making data storage and distribution easier. Additionally, this technology also provides the advantage of boosting various ‘digital marketing’ operations within the organization. Integrating cloud computing with digital marketing will help your business flourish. Let’s have a glance at some significant benefits of integrating cloud computing and digital marketing: Simplified Access to Customer Data One of the significant challenges faced by digital marketers is to promote the products online rather than interacting face-to-face with potential customers. It is a well-accepted fact in the field of digital marketing that getting to know your audience and their requirements can boost your sales. Data collected from your prospects can help you learn about theIR expectations. Tracking down their likes and dislikes on social platforms, and by conducting surveys, you can gather substantial data. All of these tasks could be made more accessible by implementing a cloud data center in your digital marketing strategy as it simplifies the storage and access of information. Digital marketers could use cloud storage to store the target audiences's data and can even easily access it from remote locations. The Convenience of Robust Analytics Tools Leveraging the right set of tools is very critical to analyze random data and gain actionable insights. Moreover, these analytics tools can also be used for testing the latest marketing channels with low risks, tracking leads, and identifying the channels and strategies that work best for the business. Tools such as cloud-based CRM applications are best to help marketers understand prospects and their requirements accurately. Better Insights for Producing Engaging Content The cloud computing analytical tools help provide crucial information on the target audience’s preference for content. Quality content is the primary factor that engages visitors and entices them to make a purchase decision. Cloud-based data analytics tools help marketers to determine the best-performing content, that is engaging and persuasive. Moreover, marketers could even find out information on how to interact with prospects and alter their approach to attract more attention. Drives Inbound Marketing Through Social Research Social engagement drives enormous success to a digital marketing campaign. The most famous cloud-hosted services such as Facebook, YouTube, Twitter, and Instagram, provide the massive potential for fueling the expansion of inbound marketing. The audience accesses these platforms daily, which makes them excellent tools for growth and the reach of a business. This implies that cloud computing technology drives inbound marketing through social channels. Authorizes Operations and Processes Cloud-based tools help marketers gain better control over marketing and business content. They deploy strategies independently without having to rely on other departments, thereby streamlining operations and saving time. When departmental interdependence is reduced, marketers can focus more on their plans and goals. By implementing minimal learning curve cloud-based systems, you can save ample time and costs to train the new marketing personnel as it is. The automation of marketing operations reinforces the core business. Magnifies Data Security In today’s world, data privacy regulations and laws that companies have to comply with are very crucial, and thus, cloud computing plays a significant role.Cloud computing guarantees adequate security of piece of information. By aligning cloud computing technology with your digital marketing strategies, neither accidental nor a deliberate breach remains a concern for your business. Data security and privacy drive a long-lasting impact. This helps in earning the trust of prospects and builds a strong reputation for the business in the market. Comprehensive Cost Savings Cloud computing is a cost-effective solution that does not require you to invest profoundly inexpensive hardware and software solutions. Apart from cost-saving features, it lets you automate marketing. So cost savings come as a direct benefit for organizations that depend on cloud technology for their digital marketing needs. Helps Build Strong Ties with Influencers Digital marketing comprises a host of services and technologies that needs to be practiced simultaneously for effective results. There are a lot of tactics to increase productivity, such as online advertising, email marketing, web analytics, and PR marketing. Another powerful tactic is blogger outreach service, in which you can connect with relevant industry influencers to enhance your customer reach. Cloud computing can help streamline the productivity of each of these techniques. This technology serves as a reliable infrastructure to connect with the customers and influencers in a relaxed and effortless manner. Enhances Collaborations Cloud computing technology positively impacts digital marketing strategy by boosting team collaborations. This technology adds the advantage of mobility for the marketers and enables them to access marketing data from their own devices with the implementation of BYOD (Bring Your Own Device). This process drives quick efficiency in your complete workflow, along with saving lots of your time. Also, marketers can update their strategies and get faster and better results by the collaborative approach. Drives Innovations When digital marketers adopt cloud computing tools, they can save time and achieve better outcomes with reduced efforts. This helps them to focus on their entire business and drive innovation to digital marketing campaigns. Such campaigns reach the target audience in better ways and expand the customer base of the enterprise. The complete practice increases sales and drives holistic expansion for the organization. Conclusion: Considering all the benefits mentioned above, it can be said that cloud computing services can bring, embracing it as a part of the digital marketing strategy could be the best decision for your business. The advantages are comprehensive and lasting, which makes this a worthy investment. Hence, businesses today should utilize this opportunity and implement cloud computing at the core of their digital marketing strategies.

Cloud computing is a futuristic technology that offers extensive and long-lasting benefits to organizations. It has been observed that the companies that have implemented cloud computing have been functioning more effectively and with improvised productivity. With the help of cloud computing, the tools and applications are integrated into the cloud and can be retrieved from anywhere in the world. This technology reduces the overload on the IT infrastructure of the businesses by making data storage and distribution easier. Additionally, this technology also provides the advantage of boosting various ‘digital marketing’ operations within the organization. Integrating cloud computing with digital marketing will help your business flourish.

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Let’s have a glance at some significant benefits of integrating cloud computing and digital marketing:

  • Simplified Access to Customer Data

One of the significant challenges faced by digital marketers is to promote the products online rather than interacting face-to-face with potential customers. It is a well-accepted fact in the field of digital marketing that getting to know your audience and their requirements can boost your sales. Data collected from your prospects can help you learn about theIR expectations. Tracking down their likes and dislikes on social platforms, and by conducting surveys, you can gather substantial data. All of these tasks could be made more accessible by implementing a cloud data center in your digital marketing strategy as it simplifies the storage and access of information. Digital marketers could use cloud storage to store the target audiences's data and can even easily access it from remote locations.

  • The Convenience of Robust Analytics Tools

Leveraging the right set of tools is very critical to analyze random data and gain actionable insights. Moreover, these analytics tools can also be used for testing the latest marketing channels with low risks, tracking leads, and identifying the channels and strategies that work best for the business. Tools such as cloud-based CRM applications are best to help marketers understand prospects and their requirements accurately.

  • Better Insights for Producing Engaging Content

The cloud computing analytical tools help provide crucial information on the target audience’s preference for content. Quality content is the primary factor that engages visitors and entices them to make a purchase decision. Cloud-based data analytics tools help marketers to determine the best-performing content, that is engaging and persuasive. Moreover, marketers could even find out information on how to interact with prospects and alter their approach to attract more attention.

  • Drives Inbound Marketing Through Social Research

Social engagement drives enormous success to a digital marketing campaign. The most famous cloud-hosted services such as Facebook, YouTube, Twitter, and Instagram, provide the massive potential for fueling the expansion of inbound marketing. The audience accesses these platforms daily, which makes them excellent tools for growth and the reach of a business. This implies that cloud computing technology drives inbound marketing through social channels.

  • Authorizes Operations and Processes

Cloud-based tools help marketers gain better control over marketing and business content. They deploy strategies independently without having to rely on other departments, thereby streamlining operations and saving time. When departmental interdependence is reduced, marketers can focus more on their plans and goals. By implementing minimal learning curve cloud-based systems, you can save ample time and costs to train the new marketing personnel as it is. The automation of marketing operations reinforces the core business.

  • Magnifies Data Security

In today’s world, data privacy regulations and laws that companies have to comply with are very crucial, and thus, cloud computing plays a significant role.Cloud computing guarantees adequate security of piece of information. By aligning cloud computing technology with your digital marketing strategies, neither accidental nor a deliberate breach remains a concern for your business. Data security and privacy drive a long-lasting impact. This helps in earning the trust of prospects and builds a strong reputation for the business in the market.

  • Comprehensive Cost Savings

Cloud computing is a cost-effective solution that does not require you to invest profoundly inexpensive hardware and software solutions. Apart from cost-saving features, it lets you automate marketing. So cost savings come as a direct benefit for organizations that depend on cloud technology for their digital marketing needs.

  • Helps Build Strong Ties with Influencers

Digital marketing comprises a host of services and technologies that needs to be practiced simultaneously for effective results. There are a lot of tactics to increase productivity, such as online advertising, email marketing, web analytics, and PR marketing. Another powerful tactic is blogger outreach service, in which you can connect with relevant industry influencers to enhance your customer reach. Cloud computing can help streamline the productivity of each of these techniques. This technology serves as a reliable infrastructure to connect with the customers and influencers in a relaxed and effortless manner.

  • Enhances Collaborations

Cloud computing technology positively impacts digital marketing strategy by boosting team collaborations. This technology adds the advantage of mobility for the marketers and enables them to access marketing data from their own devices with the implementation of BYOD (Bring Your Own Device). This process drives quick efficiency in your complete workflow, along with saving lots of your time. Also, marketers can update their strategies and get faster and better results by the collaborative approach.

  • Drives Innovations

When digital marketers adopt cloud computing tools, they can save time and achieve better outcomes with reduced efforts. This helps them to focus on their entire business and drive innovation to digital marketing campaigns. Such campaigns reach the target audience in better ways and expand the customer base of the enterprise. The complete practice increases sales and drives holistic expansion for the organization.

Conclusion:

Considering all the benefits mentioned above, it can be said that cloud computing services can bring, embracing it as a part of the digital marketing strategy could be the best decision for your business. The advantages are comprehensive and lasting, which makes this a worthy investment. Hence, businesses today should utilize this opportunity and implement cloud computing at the core of their digital marketing strategies.

Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.
Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

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Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine.

Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere.

As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days.

When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency.

Coronavirus is affecting eCommerce Business. How?

1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country.

2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses.

3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance.

4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses.

5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days.

6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust.

7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward.

How can you protect your business during Coronavirus Pandemic?

If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival.

1. Be wise and transparent. Do not alienate your audience.

2. Do not over-communicate. The consumer confidence level is quite low these days.

3. Diversify your supply chain.

4. Keep advertising.

5. Focus on virtual products.

6. Get social connections with consumers.

Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

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