Inbound360

A Truly Specialist PPC Agency

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About Inbound360
Inbound360 provide a suite of search engine marketing and social media advertising services designed to generate a greater reach and better ROI from your online marketing spend. Our advertising expertise ranges from pay per click advertising management on Google Adwords t...
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$25 - $49/hr
2 - 9
2013
United Kingdom
Inbound360
A Truly Specialist PPC Agency
0.00/5 (0 Reviews)
2 Questions
A 404 error essentially means that it is not possible to locate the URL sought. This could be the consequence of a disrupted link, or something as easy as a typing error. In other words, 404s are known as a mistake on the client-side, whatever the visitor, whether directly or indirectly, has wronged.They can create problems hurting the visitor experience. Especially, if the website is eCommerce, it can affect your conversion rate. Hence, there is a definite need to correct 404 errors. And luckily, there is a plugin for that in WordPress called Redirection, accessible from the official repositories for free. Fixing 404 errors1. Changing URL: If we plan to change our URLs for some reason, most likely as a result of changing permalinks, then all of our current URLs become automatically redundant and useful.We do want our previous links and pages to run. Therefore to fix the problem, we need to configure 301 redirects. In certain cases, a 301 redirect is the safest redirect and informs the search engines that the web page has permanently relocated. As a result, you will not be held liable by the search engines for the adjustments, and your SEO rating is maintained.If you have already changed your URLs, you’ll have to set 301 redirects manually for each link. This will undoubtedly eat a lot of your time but to stop 404 errors from flashing this has to be done.In case you are planning to change your URLs, you must use the Redirection tool especially for WordPress sites to save you strenuous hours of laborious work. The tool will automatically create redirects.2. Wrong Inbound links pointing at known location:Every website wants to gain a lot of inbound links from external high authority sites. Often mistakes happen and these websites mistakenly point links to some other location. This will obviously lead to a 404 error.But since the website is external you have no control over it.  There are only two ways to go about it: First, reach out to the webmaster which may not always be successful, second, if your website is built with WordPress using the Redirection plugin even for this. It will list all the broken links you can add a redirect to the right location.3. Wrong Inbound links pointing at an unknown location:Not all 404 are worth redirecting. You can simply customize 404 and offer users some valuable alternatives. Final verdict, Yes! Incorrect inbound links with the determined destinations can be easily fixed as mentioned above.
A 404 error essentially means that it is not possible to locate the URL sought. This could be the consequence of a disrupted link, or something as easy as a typing error. In other words, 404s are known as a mistake on the client-side, whatever the visitor, whether directly or indirectly, has wronged.They can create problems hurting the visitor experience. Especially, if the website is eCommerce, it can affect your conversion rate. Hence, there is a definite need to correct 404 errors. And luckily, there is a plugin for that in WordPress called Redirection, accessible from the official repositories for free. Fixing 404 errors1. Changing URL: If we plan to change our URLs for some reason, most likely as a result of changing permalinks, then all of our current URLs become automatically redundant and useful.We do want our previous links and pages to run. Therefore to fix the problem, we need to configure 301 redirects. In certain cases, a 301 redirect is the safest redirect and informs the search engines that the web page has permanently relocated. As a result, you will not be held liable by the search engines for the adjustments, and your SEO rating is maintained.If you have already changed your URLs, you’ll have to set 301 redirects manually for each link. This will undoubtedly eat a lot of your time but to stop 404 errors from flashing this has to be done.In case you are planning to change your URLs, you must use the Redirection tool especially for WordPress sites to save you strenuous hours of laborious work. The tool will automatically create redirects.2. Wrong Inbound links pointing at known location:Every website wants to gain a lot of inbound links from external high authority sites. Often mistakes happen and these websites mistakenly point links to some other location. This will obviously lead to a 404 error.But since the website is external you have no control over it.  There are only two ways to go about it: First, reach out to the webmaster which may not always be successful, second, if your website is built with WordPress using the Redirection plugin even for this. It will list all the broken links you can add a redirect to the right location.3. Wrong Inbound links pointing at an unknown location:Not all 404 are worth redirecting. You can simply customize 404 and offer users some valuable alternatives. Final verdict, Yes! Incorrect inbound links with the determined destinations can be easily fixed as mentioned above.

A 404 error essentially means that it is not possible to locate the URL sought. This could be the consequence of a disrupted link, or something as easy as a typing error. In other words, 404s are known as a mistake on the client-side, whatever the visitor, whether directly or indirectly, has wronged.

They can create problems hurting the visitor experience. Especially, if the website is eCommerce, it can affect your conversion rate. Hence, there is a definite need to correct 404 errors. And luckily, there is a plugin for that in WordPress called Redirection, accessible from the official repositories for free. 

Fixing 404 errors

1. Changing URL: If we plan to change our URLs for some reason, most likely as a result of changing permalinks, then all of our current URLs become automatically redundant and useful.

We do want our previous links and pages to run. Therefore to fix the problem, we need to configure 301 redirects. 

In certain cases, a 301 redirect is the safest redirect and informs the search engines that the web page has permanently relocated. As a result, you will not be held liable by the search engines for the adjustments, and your SEO rating is maintained.

If you have already changed your URLs, you’ll have to set 301 redirects manually for each link. This will undoubtedly eat a lot of your time but to stop 404 errors from flashing this has to be done.

In case you are planning to change your URLs, you must use the Redirection tool especially for WordPress sites to save you strenuous hours of laborious work. The tool will automatically create redirects.

2. Wrong Inbound links pointing at known location:

Every website wants to gain a lot of inbound links from external high authority sites. Often mistakes happen and these websites mistakenly point links to some other location. This will obviously lead to a 404 error.

But since the website is external you have no control over it.  There are only two ways to go about it: First, reach out to the webmaster which may not always be successful, second, if your website is built with WordPress using the Redirection plugin even for this. It will list all the broken links you can add a redirect to the right location.

3. Wrong Inbound links pointing at an unknown location:

Not all 404 are worth redirecting. You can simply customize 404 and offer users some valuable alternatives. 

Final verdict, Yes! Incorrect inbound links with the determined destinations can be easily fixed as mentioned above.

Inbound marketing is a time-tested method to reach out to your customers without burning a hole in your pocket. While big brands use their popularity, fat marketing budget and longevity to create awareness about their brands, small to medium brands adopt Inbound marketing strategies. In today’s competitive world, Inbound marketing also known as pull marketing strategy acts like a magnet – to attract the prospects and to help them advance in the sales funnel.  Nowadays, nobody likes to see their inbox flooded with promotional emails – customers rather prefer researching a lot these days and refrain themselves from making impulsive decisions. This is why brands are more into conversational marketing these days and try transactional marketing occasionally – when the demand of a product is high. With effective inbound marketing techniques in place, a brand can attract customers with informative posts/videos/content and nurture them so that they can arrive at a purchase decision. Following are the main benefits of Inbound marketing: The higher level of trust and brand credibilityFocused marketing campaignsImprove the quality of leadsProvide more opportunities to learn and evolveEnhance customer experienceInbound marketing process includes 4 stages i.e. ATTRACT – CONVERT – CLOSE – DELIGHT. In these stages, a business can choose a combination or a set of techniques that will help them get users onboard. These techniques features – blogging, social media, SEO, landing pages, web pages, call-to-action, email marketing and analytics. Attract – Stage 1 In this stage you create content for strangers – you use unique content to spread awareness about your brands and convert those users into regular visitors. You can do that by writing how-to-blogs, videos, educational social media creatives and emails. In this step, you will have to prepare an SEO strategy so that the right prospects find you.Convert – Stage 2 Once they show an intent that they are interested in your brand and what you have to offer then you can go to the next step. Make use of landing pages with CTA and opt-in forms. Offer free trial of your products/services, give guides, tutorials etc with your landing pages. Close – Stage 3At this stage, the prospects show a strong intent for your products and offerings – they are adding your products in the cart, and in their wishlist. This is where you close them with personalised offers, discounts and coupons with targeted landing pages and email marketing. Delight – Stage 4Use this method for retargeting and remarketing – make sure they come back to your website again by learning more about them through feedback, chatbots and social media listening. Final thoughtsOne size does not fit all in marketing – that’s why using inbound marketing seems more holistic and profitable. Let your customers find you by developing a positive as well as long-lasting reputation with Inbound marketing.
Inbound marketing is a time-tested method to reach out to your customers without burning a hole in your pocket. While big brands use their popularity, fat marketing budget and longevity to create awareness about their brands, small to medium brands adopt Inbound marketing strategies. In today’s competitive world, Inbound marketing also known as pull marketing strategy acts like a magnet – to attract the prospects and to help them advance in the sales funnel.  Nowadays, nobody likes to see their inbox flooded with promotional emails – customers rather prefer researching a lot these days and refrain themselves from making impulsive decisions. This is why brands are more into conversational marketing these days and try transactional marketing occasionally – when the demand of a product is high. With effective inbound marketing techniques in place, a brand can attract customers with informative posts/videos/content and nurture them so that they can arrive at a purchase decision. Following are the main benefits of Inbound marketing: The higher level of trust and brand credibilityFocused marketing campaignsImprove the quality of leadsProvide more opportunities to learn and evolveEnhance customer experienceInbound marketing process includes 4 stages i.e. ATTRACT – CONVERT – CLOSE – DELIGHT. In these stages, a business can choose a combination or a set of techniques that will help them get users onboard. These techniques features – blogging, social media, SEO, landing pages, web pages, call-to-action, email marketing and analytics. Attract – Stage 1 In this stage you create content for strangers – you use unique content to spread awareness about your brands and convert those users into regular visitors. You can do that by writing how-to-blogs, videos, educational social media creatives and emails. In this step, you will have to prepare an SEO strategy so that the right prospects find you.Convert – Stage 2 Once they show an intent that they are interested in your brand and what you have to offer then you can go to the next step. Make use of landing pages with CTA and opt-in forms. Offer free trial of your products/services, give guides, tutorials etc with your landing pages. Close – Stage 3At this stage, the prospects show a strong intent for your products and offerings – they are adding your products in the cart, and in their wishlist. This is where you close them with personalised offers, discounts and coupons with targeted landing pages and email marketing. Delight – Stage 4Use this method for retargeting and remarketing – make sure they come back to your website again by learning more about them through feedback, chatbots and social media listening. Final thoughtsOne size does not fit all in marketing – that’s why using inbound marketing seems more holistic and profitable. Let your customers find you by developing a positive as well as long-lasting reputation with Inbound marketing.

Inbound marketing is a time-tested method to reach out to your customers without burning a hole in your pocket. While big brands use their popularity, fat marketing budget and longevity to create awareness about their brands, small to medium brands adopt Inbound marketing strategies. 

In today’s competitive world, Inbound marketing also known as pull marketing strategy acts like a magnet – to attract the prospects and to help them advance in the sales funnel.  Nowadays, nobody likes to see their inbox flooded with promotional emails – customers rather prefer researching a lot these days and refrain themselves from making impulsive decisions. 

This is why brands are more into conversational marketing these days and try transactional marketing occasionally – when the demand of a product is high. With effective inbound marketing techniques in place, a brand can attract customers with informative posts/videos/content and nurture them so that they can arrive at a purchase decision. 

Following are the main benefits of Inbound marketing

  • The higher level of trust and brand credibility
  • Focused marketing campaigns
  • Improve the quality of leads
  • Provide more opportunities to learn and evolve
  • Enhance customer experience

Inbound marketing process includes 4 stages i.e. ATTRACT – CONVERT – CLOSE – DELIGHT. In these stages, a business can choose a combination or a set of techniques that will help them get users onboard. These techniques features – blogging, social media, SEO, landing pages, web pages, call-to-action, email marketing and analytics. 

Attract – Stage 1 

In this stage you create content for strangers – you use unique content to spread awareness about your brands and convert those users into regular visitors. You can do that by writing how-to-blogs, videos, educational social media creatives and emails. In this step, you will have to prepare an SEO strategy so that the right prospects find you.

Convert – Stage 2 

Once they show an intent that they are interested in your brand and what you have to offer then you can go to the next step. Make use of landing pages with CTA and opt-in forms. Offer free trial of your products/services, give guides, tutorials etc with your landing pages. 

Close – Stage 3

At this stage, the prospects show a strong intent for your products and offerings – they are adding your products in the cart, and in their wishlist. This is where you close them with personalised offers, discounts and coupons with targeted landing pages and email marketing. 

Delight – Stage 4

Use this method for retargeting and remarketing – make sure they come back to your website again by learning more about them through feedback, chatbots and social media listening. 

Final thoughts

One size does not fit all in marketing – that’s why using inbound marketing seems more holistic and profitable. Let your customers find you by developing a positive as well as long-lasting reputation with Inbound marketing.

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Inbound360
86-90 Paul Street, London , England, London, England EC2A 4NE
United Kingdom
+44-20-3740-3222
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