Please introduce your company and give a brief about your role within the company?
I am Manu Dutt, a Science Graduate from Agra University. I founded India Interactive in the year 2006. With more than 15 years of industry experience, and serving more than 500 clients across the globe. I am also a project manager and work on .Net, HTML, PHP and other technologies. My role is to manage overall operations and resources of the company.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
Strategy for Digital Marketing of any client falls in sync with the marketing objectives that are seek to be achieved with the campaign. KPIs for a successful strategy for a client is a measurable value that is used to evaluate success across all marketing channels. We include the following KPIs while developing a marketing strategy for a client:
- Cost Per Lead
- Marketing Qualified Leads (MQL)
- Cost Per Acquisition (CPA)
- Website Visits Per Marketing Channel
How does your company differentiate itself from the competition?
With more than 10 years of experience in Digital marketing and with certified professionals we deliver niche to every client. We served industries and helped businesses to generate online business, our USP is to generate business for the clients and not simply delivering the services.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
We primarily serve Travel, Education and Hospitality Industry.
Please share some of the services that you offer for which clients approach you the most for?
SEO, Digital Marketing, Custom Web Applications and Mobile Apps.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
- Skilled resource combined with exposure
- Planning, Execution and Monitoring
- Service and Commitment
What are the key factors that you consider before deciding the cost of a project?
- Resource efforts
- Technical Feasibility
What kind of payment structure do you follow to bill your clients?
What is the price range (min and max) of the projects that you catered to in 2018?
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
Lead Generation Campaigns.