Indiez

Let’s change how we access our own data?

As the company’s annual general meeting was approaching. For long, the ABFL CXO’s had struggled to get timely business insights. His idea was to build a natural language search powered custom tool, and its prototype was going to be in the spotlight. He had 1 week to build it after the agency he had hired failed to deliver.

1 week and 5 Indiez- Game on!

We had 1 week to build and the success of the prototype depended on a reliable NLP solution and stunning designs. A 5 membered team comprising of a Product Manager, UX designer, Visual designer, Data scientist and Full stack developer was assembled with a clear-cut goal of putting all they had in them to make this a grand success. 

It was clockwork

The first couple of days started with rigorous product design in parallel with cleaning the data sets and architecting the best fit NLU model. Having designed AI products in the past with Siri founders, the UX designer knew the right pain points to address and on top of implementing the expected, he brought a completely new dimension of social collaboration to life along with an 'insight cards' driven approach. 

In parallel, the Data Scientist architected a fully custom model using all his learnings from previously filing 2 patents in the same domain.

Up and above!

The audience was dazzled by the power of the prototype. The accuracy of the model and the additional feature of social collaboration were much appreciated and Indiez was set to be an Innovation Partner for ABFL.

World’s biggest pizza chain transforming digitally.

The combined effort of discounted pricing and the convenience of ordering online helped Domino’s surpass McDonald’s by 2X to establish market dominance in Asia. Digital has become their most critical channel and the organization is going through a digital transformation culturally.

Today's user has very high expectations

With the advent of new food tech startups like UberEATS, consumers now have access to all restaurants at the click of a few buttons, with discounts. Domino’s being a super brand, loved by many for its food and 30 minutes delivery is still able to grow its independent digital channel. However, the app experience remains inferior to the new age UX of current day apps and attracts a lot of criticism from fans on the App / Play Store.

A dream team with an accomplished Chief Designer Officer

A team with 1 Product Manager, 1 Design Director and 1 Product Designer was assembled to take on the challenge. The chosen Design Director, Suvonil had earlier led the mobile focussed re-design of the country’s largest $10 bn e-commerce company, and also advised one of the world’s leading restaurant & food discovery apps.

Measurable business impact

Domino’s team continues to implement the UX recommended by Indiez.

Changes implemented till date reduced drop-offs by 10% as users are being pushed through the funnel in a smooth fashion. This has already led to a topline growth of 1%.