Initiative

Marketing & Advertising

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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.

Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever.

NA
1,000 - 9,999
1975
Locations
Mexico
Portland , Mexico, Acahualco, Mexico 000

Focus Areas

Service Focus

100%
  • Digital Marketing

Client Focus

100%
  • Small Business

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