Please introduce your company and give a brief about your role within the company?
Innotical Solutions has been providing software consultation since 2014 and has thus acquired extensive expertise in MVP Development (Minimum Viable Product) and deployment, especially for Mobile Apps.
Having based ourselves on the features demanded by Visionary individuals/companies, we have created innovative, user-friendly applications, and this gives our clients edge to innovate in the right direction as we have been fortunate enough to have helped all along the Journey with some visionaries on board — we expertise in Web, Mobile App (Hybrid & Native) Development.
I take care of the organization as a whole, but the major contribution is business development, growth, strategy, and attainment of the Company’s vision and mission.
What was the idea behind starting this organization?
Many aspiring entrepreneurs who lack the domain knowledge of IT tend to make mistakes while starting their journey.
Many of these are great in the businesses they are into but are somewhat defeated when it comes to IT based knowledge.
We at Innotical help these entrepreneurs to justify the competition on the basis of merit.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have an in-house team of 70+ Engineers who are dedicated to working on development. We have Android, iOS, Angular, Python, & Unity3D as our core competencies.
How is your business model beneficial from a value addition perspective to the client compared to other companies' models?
We are not just a development company; rather, we are the best consultation company that an entrepreneur would require.
You come to us with an idea, and we tell you what we think is right according to the market trend and according to your business.
We will not bombard you with a high cost; we would rather push you to minimize them and hence help you to achieve an MVP.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We have worked in all the major verticals of the industry, but majorly we would say it has been Health-Tech, Sports-Tech & Augmented and Virtual Reality.
To name out a few other domains, we have worked on:
● Social Media & Networking
You will be amazed to know that Team Innotical does not have a Sales Team yet. The entire business is either repetitive or on a reference basis. So yes, we can proudly say that repetitive clients are at least 80 %.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
Major parameters that are involved in determining the time are the 3rd party integrations in the app.
Although the features of the app also play a decisive role in the timelines but that can be controlled as it majorly has the API creation and integration that has to be done in the set pattern of the organization, but any 3rd party integration requires a study of the same.
That’s why our dedicated team of analysts analyze the project and risk factors associated with it, and the timelines are generated accordingly.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
The answer to this is very subjective. This depends on what the client is looking for.
The development of a product is an everlasting process, but it is said that the development of an MVP should be completed in 90 days.
I think it is safe to say that we tend to follow the same pattern.
What are the key parameters to be considered before selecting the right platform for a mobile application?
To select the right platform depends majorly on the features of the App.
So, for instance, there are some features that use native features of a phone.
In such cases we go for a native app.
Otherwise, a hybrid app is also gaining good attention in the market.
Some other factors that may have a little say are cost, country, and the domain.
Which platform do you suggest your clients, to begin with when they approach you with an idea (Android or iOS) and why?
The major share of the market is Android, but that does not mean that we recommend android, it depends on the requirement and the target market.
iPhone users are a different category, and the cost of development and deployment of an IOS app is expensive.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
We suggest that clients develop a native app because they have more flexibility and less restriction in terms of features on the Native side of development. Also, the support of Native apps is better as Hybrid is a new tech Stack.
What are the key factors that you consider before deciding the cost of a mobile application?
The main factors that we examine before giving the cost are the scope of work, features, and functionalities of a mobile app. Apart from that, it rotates around complexities, efforts, selection between native versus hybrid, architecture, APIs, screen orientation, app security, regular updates & maintenance.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)
We have two business models for clients
● Time & Material: In this model, we charge on the basis of the resources deployed per month, and the cost is borne per resource per month in advance. The mark-up or the Material cost is reimbursed at the end of the month.
● Fixed Cost: In this model, we charge the client on the basis of a milestone. On the initiation of the project, certain milestones are set, and on achieving the milestones, the invoices are generated.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, what’s the minimum budget that you have worked for?
Our first criteria for selecting a project is not the budget. It is the level of innovation we will be doing in the project. For Innotical, money is always a secondary vertical.
So even if the project has a very limited budget, we can accept it if there is a good amount of learning. But yes, if it is a regular project, we would have a bar of 20000$ for the same.
What is the price range (min and max) of the projects that you catered to in 2018?
We did as low as 6000$ for a startup in France, and the max we did was 125,000$ for a fin-tech company in India.
Which business model do you suggest to your clients, enabling them to generate revenue from mobile applications? Why?
This entirely depends on the idea of the customer, but as far as Innotical has experienced, in-app purchases have been the best business model to date.
In the current market, it is generally the users that matter business models tend to follow.