Please introduce your company and give a brief about your role within the company?
We’re a software development company with a focus on Online Marketplaces, CRM, ERP solutions. Most of our clients are growing companies that want to automate their process and pack software to SaaS for other customers. My role is to find the right people for the company and remove their blockers. The goal of such activities is to create a growing culture in ITernal Group.
What was the idea behind starting this organization?
I worked in a few companies before ITernal Group. I wanted to establish a company with great development process, culture and client service. I have experience as a developer and as a result of which being a start-up founder, I understood what the right steps to take are.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our company is saturated with skillful development teams. They work together and have ample knowledge about the right product. All teammates are contacted full time (in-house) members.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our key value is domain expertise in marketplaces, ERP and CRMs. If we don’t have expertise in domain or niche we’ll share the same. As a result, most of our teammates can bring ideas of product development to client’s product.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
From the industries' perspective, we have expertise in HealthCare, Delivery, Security, and LegalTech.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
We have to define our service level and application goal: PoC, MVP or Stable product. In this case, we bring different development practices and design level.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
In some cases, we can bring PoC in 1 week that was built on top existing solutions. In some cases a stable product can be developed in a few months. But we have to remember that Time to Market is one of the most important metrics.
What are the key parameters to be considered before selecting the right platform for a mobile application?
It depends on the application type and the client’s goal. Once that is known, we can select the right service level, simplify project scope and select technologies. It could be react native, swift, android, kotlin, unity, etc.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
In most cases, the client has just an idea. We define his goal, roles, and impact. It helps us to simplify scope. In most cases MVP and PoC are enough.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
ReactNative is very powerful which can help one to save development time. But it’s not right to make a recommendation without idea and scope review.
What are the key factors that you consider before deciding the cost of a mobile application?
We have to define: - Application goal - Roles and impact - Design level - Application type PoC, MVP or LTD - Security issues All things help us to analyze the scope and provide a better solution.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We work on SCRUM basis. After each iteration (as usual 2 weeks) client will get a demo, working product increment and invoice on Time Materials basis.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We want to work with perspective projects. We always verify client ideas and background. If everything looks fine we can work with a 1-week development budget.
What is the price range (min and max) of the projects that you catered to in 2018?
The smallest project was $2k and the biggest one was more than $200k.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Freemium business model or subscription. It’s one of the most reliable business model. In most cases you have to understand CAC, push count and LTV of our customer. By adopting Subscription and Freemium these numbers become easily predictable.