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Bacula Systems is the leading backup and restore software company, combining enterprise-class open standards software with first-class support and professional services.

This long-term project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising on Twitter and Linkedin, working with referral traffic (mainly with referral sites incl. G2, TrustRadius, PeerInsights, etc.) and lead nurturing using email marketing and display remarketing. During this project I also completed 2 major website redesigns.

We tripled (+300%) the number of leads in only 1 year after the project started and added +150% to the number of opportunities during the 2nd year. We're continuing to grow the amount of quality leads (MQLs and SQLs) and nurture them to real-life sales opportunities while successfully competing with the hugest IT companies like IBM, HP, DELL, EMC and others with only a fraction of their budget. 

Quick facts:

1) Our Google Ads campaigns deliver leads with 5x times lower cost per lead compared to industry average.

2) The sophisticated SEO optimization and linkbuilding strategy brought us to 100% visibility in Google for all enterprise backup-related searches. 

3) Our Linkedin Ad Campaign was awarded for the best form conversion rate by Linkedin team in their case study section. 

This SEO project was running for Finnish, Norwegian, Swedish, Danish, German and UK markets. The goal was not only to increase the traffic, but also to improve the number of leads from organic traffic and push some of the main keywords to the top-10 in Google ("steel structures", "stahlbauunternehmen", "steel fabrication" and more). 

During the project I worked on the website on-page optimization with the web developers team, off-page linkbuilding, local SEO translations and also generated additional content for the blog.

These activities gave significant results in only 12 months for all the languages. The overall organic traffic grew from 20 to 230 daily visits and we reached the first page in Google for the mentioned keywords. Also by adding relevant call-to-actions we boosted the number of leads from this traffic to >20 per week. 

INXY was founded as a dedicated server provider and later has expanded to provide premium CDN solutions on reselling basis. Based on clients' feedback INXY team decided to make a solution for a very common problem: people have hard times dealing with subscriptions, that's how INXY Subscriptions Tracker was born.

I started working with a website made using a landing page builder which made the ranking for competitive keywords like 'subscription tracker', 'subscription finder', etc in the US not possible. So the first step in the project was to completely replace the website platform. The customer chose Laravel framework and I was working on the technical optimization of the new pages, new content for the blog and help sections and off-page linkbuilding. 

During 8 months of work which included a 3-months platform replacement period I was able to deliver the following rankings in the US Google search results: 

• subscription tracker - 10th place; 
• subscription finder - 16th place; 
• track subscriptions - 20th place. 

The organic traffic also grew by 2 times, from 300 to 600 monthly visitors. The project was stopped because of the changes in the investor risk model.

Viewst is a SaaS workspace that allows users to create, collaborate and launch ads at scale. Viewst allows design and marketing teams to multiply creative volume and variety, go to market faster and out-market competition.

By the middle of 2022 I've increased the overall SEO traffic from 10 to 300-350 visitors per day. The overall amount of organic visitors over the last 16 months equals to 68700. I was also able to put the keywords with a big search volume (>50000 searches/mo.) like "youtube banner", "facebook banner", "banner size" and others to the first page in US search results.

This SEO project was running for German, Austrian, Slovenian and Croatian markets. We needed to target all the related keywords with high volume incl. "pergola", "pergolas", "pergolen", "lamellendach" - the biggest search volume in the industry. During the project I worked on the website on-page optimization with the in-house developer team, off-page linkbuilding and also generated additional content for the blog. These activities gave significant results in only 9 months for all the languages. The overall organic traffic grew from 10 to 400 daily visits and we reached almost 80% visibility in all locations.

VirtoSoftware is a SharePoint-oriented company, who builds SharePoint and Office 365 apps, provides consulting and training. In this project I was responsible for lead generation. The channels I chose in the project included PPC in Google Ads, SEO, social network advertising on LinkedIn and ReddIt. I was also nurturing leads with email & display remarketing. Under my SEO guidance the organic traffic grew by 54% and we were ranked in top-10 in US Google for our most important keywords like sharepoint forms, sharepoint calendar, sharepoint workflows and more. 

This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. 

The goal of this 2,5-year project is to generate leads (trial downloads, contact form submissions and whitepaper downloads) and nurture them to the end of 3-6 months sales cycle. The target regions include North America, Western Europe and ANZ.

The project includes PPC advertising, SEO optimization, social network advertising on LinkedIn, email nurturing and display remarketing. The organic SEO daily traffic grew by almost 2,5 times, our organiс SEO visibility for BIM-related keywords is close to 100%. We've generated more than 1000 leads from Google Ads and more than 6000 leads from LinkedIn in just 2 years.

Cipherpoint provides solutions that help businesses and governments identify, protect, and control access to sensitive information. Cipherpoint solutions restrict access to sensitive content to IT administrators and makes it difficult to steal or misuse information.

At Cipherpoint I needed to setup lead generation in DACH and APAC regions. Based on the small test budgets, competitor data and experience I've chosen organic SEO, LinkedIn and Google Ads as the main lead sources. 

The paid leadgen started to generate outcomes immediately, at the middle of the project we generated approx. 100 leads / mo. with the average cost per lead about $35 per lead. In almost 3 months we've started to receive the first organic traffic and in 9 months we started to ranked on top-10 for our main keywords in the region incl.: sharepoint security, sharepoint encryption, data classification and others.