Key2

Development Innovation

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About Key2
Key2 is a company specialized in IT Consultancy, Software Development, Systems Integration, learning services. In Key2 we must get ready for tomorrow today.  
$50 - $99/hr
50 - 249
2008
Italy
Key2
Development Innovation
0.00/5 (0 Reviews)
15 Questions
Agile and DevOps are both software development methodologies which aim at delivering the end-product as efficiently and swiftly as possible. However, a very fierce topic of debate in the IT industry is how different DevOps and Agile are? And whether their usage could be interchanged or should they be used simultaneously? To conclude this discussion, it is important to understand how each technique is applied in the various phases of the development. But before we dive into that, let’s discuss what DevOps and Agile are. DevOps: It is the technology with the aim to bridge the gap between Development and Operations departments. This facilitates fluent communication between the two teams, thereby building, testing, and delivering the product with improved efficiency and speed. Agile: It focuses on customer collaboration with the development team. Agile technology divides the entire product and aims at achieving incremental targets. It supports adaptive planning, early and continuous delivery so that developers can gradually improve the product meanwhile deal with the client’s needs flexibly. Fundamental Differences: 1. Methodology: By using the agile technique, development team focuses only on designing and launching the program. Meanwhile, DevOps emphasizes on the reliability and services of the product to expedite the deployment. 2. Team Size: Agile believes in using limited members to eliminate unnecessary complexities and deliver the product rapidly. DevOps, on the other hand, brings separate departments to collaborate and work as a single team. 3. Team Functionality: The agile method encourages its team members to possess similar skills so that they can substitute each other in times of need without hampering the workflow. Whereas, DevOps divides the skill sets between its development and operations teams. 4. Approach: The agile method works on Sprints. In this, at specific intervals, a new update of the software is launched by the developers. After receiving the feedback from the users, the developers improvise the software by updating functionalities. Agile prioritizes rapid development. Contrarily, DevOps conducts scheduled deployment that minimizes business disruption. It can release an update after either each sprint or wait out several Sprints. DevOps emphasizes minimal disruption and maximum reliability. 6. Documentation: For the Agile method, documentation comes after software development. This allows the team to be flexible and responsive, although it can cause difficulty while handing things over to the other team for deployment. On the other side, for DevOps, documentation is crucial for both the teams (development and operations) to work efficiently, the teams require intensive reports for reliable deployment of the software.
Agile and DevOps are both software development methodologies which aim at delivering the end-product as efficiently and swiftly as possible. However, a very fierce topic of debate in the IT industry is how different DevOps and Agile are? And whether their usage could be interchanged or should they be used simultaneously? To conclude this discussion, it is important to understand how each technique is applied in the various phases of the development. But before we dive into that, let’s discuss what DevOps and Agile are. DevOps: It is the technology with the aim to bridge the gap between Development and Operations departments. This facilitates fluent communication between the two teams, thereby building, testing, and delivering the product with improved efficiency and speed. Agile: It focuses on customer collaboration with the development team. Agile technology divides the entire product and aims at achieving incremental targets. It supports adaptive planning, early and continuous delivery so that developers can gradually improve the product meanwhile deal with the client’s needs flexibly. Fundamental Differences: 1. Methodology: By using the agile technique, development team focuses only on designing and launching the program. Meanwhile, DevOps emphasizes on the reliability and services of the product to expedite the deployment. 2. Team Size: Agile believes in using limited members to eliminate unnecessary complexities and deliver the product rapidly. DevOps, on the other hand, brings separate departments to collaborate and work as a single team. 3. Team Functionality: The agile method encourages its team members to possess similar skills so that they can substitute each other in times of need without hampering the workflow. Whereas, DevOps divides the skill sets between its development and operations teams. 4. Approach: The agile method works on Sprints. In this, at specific intervals, a new update of the software is launched by the developers. After receiving the feedback from the users, the developers improvise the software by updating functionalities. Agile prioritizes rapid development. Contrarily, DevOps conducts scheduled deployment that minimizes business disruption. It can release an update after either each sprint or wait out several Sprints. DevOps emphasizes minimal disruption and maximum reliability. 6. Documentation: For the Agile method, documentation comes after software development. This allows the team to be flexible and responsive, although it can cause difficulty while handing things over to the other team for deployment. On the other side, for DevOps, documentation is crucial for both the teams (development and operations) to work efficiently, the teams require intensive reports for reliable deployment of the software.

Agile and DevOps are both software development methodologies which aim at delivering the end-product as efficiently and swiftly as possible. However, a very fierce topic of debate in the IT industry is how different DevOps and Agile are? And whether their usage could be interchanged or should they be used simultaneously?

To conclude this discussion, it is important to understand how each technique is applied in the various phases of the development. But before we dive into that, let’s discuss what DevOps and Agile are.

DevOps: It is the technology with the aim to bridge the gap between Development and Operations departments. This facilitates fluent communication between the two teams, thereby building, testing, and delivering the product with improved efficiency and speed.

Agile: It focuses on customer collaboration with the development team. Agile technology divides the entire product and aims at achieving incremental targets. It supports adaptive planning, early and continuous delivery so that developers can gradually improve the product meanwhile deal with the client’s needs flexibly.

Fundamental Differences:

1. Methodology:

By using the agile technique, development team focuses only on designing and launching the program. Meanwhile, DevOps emphasizes on the reliability and services of the product to expedite the deployment.

2. Team Size:

Agile believes in using limited members to eliminate unnecessary complexities and deliver the product rapidly. DevOps, on the other hand, brings separate departments to collaborate and work as a single team.

3. Team Functionality:

The agile method encourages its team members to possess similar skills so that they can substitute each other in times of need without hampering the workflow. Whereas, DevOps divides the skill sets between its development and operations teams.

4. Approach:

The agile method works on Sprints. In this, at specific intervals, a new update of the software is launched by the developers. After receiving the feedback from the users, the developers improvise the software by updating functionalities. Agile prioritizes rapid development.

Contrarily, DevOps conducts scheduled deployment that minimizes business disruption. It can release an update after either each sprint or wait out several Sprints. DevOps emphasizes minimal disruption and maximum reliability.

6. Documentation:

For the Agile method, documentation comes after software development. This allows the team to be flexible and responsive, although it can cause difficulty while handing things over to the other team for deployment.

On the other side, for DevOps, documentation is crucial for both the teams (development and operations) to work efficiently, the teams require intensive reports for reliable deployment of the software.

Chatbots are communicative agents or digital assistants based on AI technology. Chatbots are growing for a couple of years and have already been accepted worldwide. This technology has introduced a new way of communicating with the customers and thereby increasing engagement to their business. Chatbots are easy to access and platform agnostic, which means that they can function efficiently on any platform. This also implies that they can be directly implemented in the companies that are interested in upgrading their communications with a chatbot. One of the unique features of chatbots is promptitude and accessibility, which are related to the fact that they can be accessed without downloading the application. Chatbots can be efficiently installed in instant messaging apps like Hangouts, Telegram, Facebook Messenger, and similar other platforms. Chatbots are digital assistants that send texts, images, audios, links, and messages in real-time, along with responding to queries from users. This technology can also be used to collect information about the service provider company, product availability, making reservations or bookings. Moreover, chatbots can be used to enhance the customer experience. Chatbots have proposed a new situation for customer service, pushing the bar to better services on a 24/7 basis. This makes it clear that implementing chatbots as a digital marketing strategy can upscale your business and reduce dependency on human resources in an organization. Let’s focus on some of the most prominent benefits of chatbots to business applications: Full-Time Availability Chatbots can be functional and ready to engage with their defined target group 24 hours a day, 365 days a year. Such all-time assistance could not be possible with a human employee. Effective Data Management There is no need to increase the template or team capability for receiving queries if a specific organization receives multiple requests. Well-developed chatbots enable the company to respond to all the questions simultaneously. Understanding the Users Organizations can achieve real insights about the customer’s preferences, and based on that; can deliver improvised answers to them. The companies can understand their users very well by their search histories and frequently used words. Low Maintenance Costs Chatbots are explicitly designed with easy to configure architecture, and it helps the organizations to save a lot of capital. This tool reduces many of the company's expenditures in meeting several company requirements, depending on the application used. Analytics and Data Collection Chatbots can save data, trends, and metrics from managing interactions and adapting their processes and responses subsequently. Platform Agnostic As explained above, one of the unique features of chatbots is that they enable the companies to meet their costumers in their preferred native platform. Time-Efficient Saving time is one of the most common examples of how Chatbots can help enterprises by answering their client’s FAQ. The efficiency of chatbots drifts from the ease of interaction created for their employees, customers, or other users. Hence, it can be concluded that organizations get lots of benefits by implementing chatbots to their business applications. All the facts mentioned above clearly state how efficiently these systems can solve user queries.
Chatbots are communicative agents or digital assistants based on AI technology. Chatbots are growing for a couple of years and have already been accepted worldwide. This technology has introduced a new way of communicating with the customers and thereby increasing engagement to their business. Chatbots are easy to access and platform agnostic, which means that they can function efficiently on any platform. This also implies that they can be directly implemented in the companies that are interested in upgrading their communications with a chatbot. One of the unique features of chatbots is promptitude and accessibility, which are related to the fact that they can be accessed without downloading the application. Chatbots can be efficiently installed in instant messaging apps like Hangouts, Telegram, Facebook Messenger, and similar other platforms. Chatbots are digital assistants that send texts, images, audios, links, and messages in real-time, along with responding to queries from users. This technology can also be used to collect information about the service provider company, product availability, making reservations or bookings. Moreover, chatbots can be used to enhance the customer experience. Chatbots have proposed a new situation for customer service, pushing the bar to better services on a 24/7 basis. This makes it clear that implementing chatbots as a digital marketing strategy can upscale your business and reduce dependency on human resources in an organization. Let’s focus on some of the most prominent benefits of chatbots to business applications: Full-Time Availability Chatbots can be functional and ready to engage with their defined target group 24 hours a day, 365 days a year. Such all-time assistance could not be possible with a human employee. Effective Data Management There is no need to increase the template or team capability for receiving queries if a specific organization receives multiple requests. Well-developed chatbots enable the company to respond to all the questions simultaneously. Understanding the Users Organizations can achieve real insights about the customer’s preferences, and based on that; can deliver improvised answers to them. The companies can understand their users very well by their search histories and frequently used words. Low Maintenance Costs Chatbots are explicitly designed with easy to configure architecture, and it helps the organizations to save a lot of capital. This tool reduces many of the company's expenditures in meeting several company requirements, depending on the application used. Analytics and Data Collection Chatbots can save data, trends, and metrics from managing interactions and adapting their processes and responses subsequently. Platform Agnostic As explained above, one of the unique features of chatbots is that they enable the companies to meet their costumers in their preferred native platform. Time-Efficient Saving time is one of the most common examples of how Chatbots can help enterprises by answering their client’s FAQ. The efficiency of chatbots drifts from the ease of interaction created for their employees, customers, or other users. Hence, it can be concluded that organizations get lots of benefits by implementing chatbots to their business applications. All the facts mentioned above clearly state how efficiently these systems can solve user queries.

Chatbots are communicative agents or digital assistants based on AI technology. Chatbots are growing for a couple of years and have already been accepted worldwide. This technology has introduced a new way of communicating with the customers and thereby increasing engagement to their business. Chatbots are easy to access and platform agnostic, which means that they can function efficiently on any platform. This also implies that they can be directly implemented in the companies that are interested in upgrading their communications with a chatbot.

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One of the unique features of chatbots is promptitude and accessibility, which are related to the fact that they can be accessed without downloading the application. Chatbots can be efficiently installed in instant messaging apps like Hangouts, Telegram, Facebook Messenger, and similar other platforms.

Chatbots are digital assistants that send texts, images, audios, links, and messages in real-time, along with responding to queries from users. This technology can also be used to collect information about the service provider company, product availability, making reservations or bookings. Moreover, chatbots can be used to enhance the customer experience. Chatbots have proposed a new situation for customer service, pushing the bar to better services on a 24/7 basis. This makes it clear that implementing chatbots as a digital marketing strategy can upscale your business and reduce dependency on human resources in an organization.

Let’s focus on some of the most prominent benefits of chatbots to business applications:

  • Full-Time Availability

Chatbots can be functional and ready to engage with their defined target group 24 hours a day, 365 days a year. Such all-time assistance could not be possible with a human employee.

  • Effective Data Management

There is no need to increase the template or team capability for receiving queries if a specific organization receives multiple requests. Well-developed chatbots enable the company to respond to all the questions simultaneously.

  • Understanding the Users

Organizations can achieve real insights about the customer’s preferences, and based on that; can deliver improvised answers to them. The companies can understand their users very well by their search histories and frequently used words.

  • Low Maintenance Costs

Chatbots are explicitly designed with easy to configure architecture, and it helps the organizations to save a lot of capital. This tool reduces many of the company's expenditures in meeting several company requirements, depending on the application used.

  • Analytics and Data Collection

Chatbots can save data, trends, and metrics from managing interactions and adapting their processes and responses subsequently.

  • Platform Agnostic

As explained above, one of the unique features of chatbots is that they enable the companies to meet their costumers in their preferred native platform.

  • Time-Efficient

Saving time is one of the most common examples of how Chatbots can help enterprises by answering their client’s FAQ. The efficiency of chatbots drifts from the ease of interaction created for their employees, customers, or other users.

Hence, it can be concluded that organizations get lots of benefits by implementing chatbots to their business applications. All the facts mentioned above clearly state how efficiently these systems can solve user queries.

The main role of the Business Analyst is to interact with all stakeholders and to acquire, evaluate and verify the specifications for improvements in business procedures, information systems and policies.In pushing an enterprise toward performance, growth and sustainability, a skilled business analyst plays a significant role.The role of a Business Analyst is a major part of every project team. Acting as an interface between the stakeholders and the team they collect information, document procedures, and confirm the data with stakeholders. As part of their work, they will also need to test the software and perform test cases. All these will be done while maintaining the confidentiality and security of information.Let us look at their diverse roles and responsibilities:Performance presentations: A business analyst is responsible for giving presentations to the company's management about the company's current performance, and future goals, as well as analyzing the data that has been gathered by the company and providing recommendations to the management.Act as a Liaison: Another role of the business analyst is as a liaison between the management and the employee representatives in the company. This liaison is usually a business analyst who works on behalf of the employee representatives. This means that the business analyst is the one who talks to the employees in the company and provides the necessary information and assistance to help them be more productive in their jobs.Look into operations: He or she will be responsible for looking into the performance of the company's key areas of operations, such as product design, production, financial planning, sales, and marketing, and human resources. In addition to these, the business analyst will also look into other areas, such as customer service, the business process, and other areas of the business.Analysis: Aside from the analysis that is performed by other employees, the business analyst also analyzes and provides reports to the company's management, and the company's clients. Most business analysts also identify the requirements of the clients and accordingly prepare a plan with key deliverables and man hours required in execution. However, most business analysts perform these activities as part of their job duties.Assisting the execution of the project: Business analysts are important in advancing execution to the end of the life cycle. The Analyst is not normally directly involved with the execution. However, if there are issues occurring at the time of implementation, they are naturally added in, for new external needs to be tackled. This assistance may include allowing a problem-solving conference to identify how to satisfy such business conditions.To summarize, the role of a Business Analyst will be important to the success of the software project. Without someone on the team capable of carrying out the analysis, they will simply not be able to give accurate and complete information that is needed.
The main role of the Business Analyst is to interact with all stakeholders and to acquire, evaluate and verify the specifications for improvements in business procedures, information systems and policies.In pushing an enterprise toward performance, growth and sustainability, a skilled business analyst plays a significant role.The role of a Business Analyst is a major part of every project team. Acting as an interface between the stakeholders and the team they collect information, document procedures, and confirm the data with stakeholders. As part of their work, they will also need to test the software and perform test cases. All these will be done while maintaining the confidentiality and security of information.Let us look at their diverse roles and responsibilities:Performance presentations: A business analyst is responsible for giving presentations to the company's management about the company's current performance, and future goals, as well as analyzing the data that has been gathered by the company and providing recommendations to the management.Act as a Liaison: Another role of the business analyst is as a liaison between the management and the employee representatives in the company. This liaison is usually a business analyst who works on behalf of the employee representatives. This means that the business analyst is the one who talks to the employees in the company and provides the necessary information and assistance to help them be more productive in their jobs.Look into operations: He or she will be responsible for looking into the performance of the company's key areas of operations, such as product design, production, financial planning, sales, and marketing, and human resources. In addition to these, the business analyst will also look into other areas, such as customer service, the business process, and other areas of the business.Analysis: Aside from the analysis that is performed by other employees, the business analyst also analyzes and provides reports to the company's management, and the company's clients. Most business analysts also identify the requirements of the clients and accordingly prepare a plan with key deliverables and man hours required in execution. However, most business analysts perform these activities as part of their job duties.Assisting the execution of the project: Business analysts are important in advancing execution to the end of the life cycle. The Analyst is not normally directly involved with the execution. However, if there are issues occurring at the time of implementation, they are naturally added in, for new external needs to be tackled. This assistance may include allowing a problem-solving conference to identify how to satisfy such business conditions.To summarize, the role of a Business Analyst will be important to the success of the software project. Without someone on the team capable of carrying out the analysis, they will simply not be able to give accurate and complete information that is needed.

The main role of the Business Analyst is to interact with all stakeholders and to acquire, evaluate and verify the specifications for improvements in business procedures, information systems and policies.

In pushing an enterprise toward performance, growth and sustainability, a skilled business analyst plays a significant role.

The role of a Business Analyst is a major part of every project team. Acting as an interface between the stakeholders and the team they collect information, document procedures, and confirm the data with stakeholders. As part of their work, they will also need to test the software and perform test cases. All these will be done while maintaining the confidentiality and security of information.

Let us look at their diverse roles and responsibilities:

  1. Performance presentations: A business analyst is responsible for giving presentations to the company's management about the company's current performance, and future goals, as well as analyzing the data that has been gathered by the company and providing recommendations to the management.
  2. Act as a Liaison: Another role of the business analyst is as a liaison between the management and the employee representatives in the company. This liaison is usually a business analyst who works on behalf of the employee representatives. This means that the business analyst is the one who talks to the employees in the company and provides the necessary information and assistance to help them be more productive in their jobs.
  3. Look into operations: He or she will be responsible for looking into the performance of the company's key areas of operations, such as product design, production, financial planning, sales, and marketing, and human resources. In addition to these, the business analyst will also look into other areas, such as customer service, the business process, and other areas of the business.
  4. Analysis: Aside from the analysis that is performed by other employees, the business analyst also analyzes and provides reports to the company's management, and the company's clients. Most business analysts also identify the requirements of the clients and accordingly prepare a plan with key deliverables and man hours required in execution. However, most business analysts perform these activities as part of their job duties.
  5. Assisting the execution of the project: Business analysts are important in advancing execution to the end of the life cycle. The Analyst is not normally directly involved with the execution. However, if there are issues occurring at the time of implementation, they are naturally added in, for new external needs to be tackled. This assistance may include allowing a problem-solving conference to identify how to satisfy such business conditions.

To summarize, the role of a Business Analyst will be important to the success of the software project. Without someone on the team capable of carrying out the analysis, they will simply not be able to give accurate and complete information that is needed.

To keep track of keywords, you can use Google Ads (Keyword Planner) to find and listing keywords as location, level of competition, volume, high range, low range, etc.  Second, to research what keywords are the most concerned on the Internet, you can use Google Trends. Here, it is easy to learn about customer insights and what are the trends at this moment.For business, you can try Ahrefs to find, analysis, control, and change keywords from your website and also check what kind of keywords that your competitors used.
To keep track of keywords, you can use Google Ads (Keyword Planner) to find and listing keywords as location, level of competition, volume, high range, low range, etc.  Second, to research what keywords are the most concerned on the Internet, you can use Google Trends. Here, it is easy to learn about customer insights and what are the trends at this moment.For business, you can try Ahrefs to find, analysis, control, and change keywords from your website and also check what kind of keywords that your competitors used.

To keep track of keywords, you can use Google Ads (Keyword Planner) to find and listing keywords as location, level of competition, volume, high range, low range, etc.  

Second, to research what keywords are the most concerned on the Internet, you can use Google Trends. Here, it is easy to learn about customer insights and what are the trends at this moment.

For business, you can try Ahrefs to find, analysis, control, and change keywords from your website and also check what kind of keywords that your competitors used.

Android and IOS are the two driving versatile mobile app development platforms that are drifting in the mobile world. Both Google applications and Apple has its very own rules for planning mobile applications & help programer bring their creation forthright.     5 key differences in designing native iOS applications versus native Android applications are:    1. Home Button   Android and iOS devices have differences in the home button. In iOS, it has a solitary button to arrive at home or return to the previous page, though Android comprises of three buttons to explore - back, home, and overview. Subsequently while designing iOS applications; designers need to build up the single route button to enable the client to discover a path back to the past screen.   2. Navigation Bar   The Navigation bar demonstrates the name, logo, and data when the application is launched. Likewise, space presents insights regarding battery, time, organize, and so forth. An almost no distinction about navigation bar among iOS and Android is that in Android, the bar is on the left part and in iOS, it is on the inside.   3. Methods of Navigation   Methods of navigation are diverse in the two frameworks. Android utilizes a drawer menu design in which the rundown of components is appeared as a drop-down rundown, in one piece of the screen, and iOS has the tab bar at the screen's bottom.  4. Floating Action Button   Floating action button is one of the character parts of Android. The capacity of the floating action button is to show ordinarily utilized alternatives. In Android, its area is in various parts, and in iOS, a similar button is called the "Call to Action" button, which is on the upper right corner.   5. Typography   Android and iOS have their very own framework fonts styles. Android utilizes Roboto, and iOS utilizes the San Francisco system fonts. Android's Material Design utilizes huge text dimensions and its format contrasted with iOS. What's more, Android uses a blank area in the middle of the writings.
Android and IOS are the two driving versatile mobile app development platforms that are drifting in the mobile world. Both Google applications and Apple has its very own rules for planning mobile applications & help programer bring their creation forthright.     5 key differences in designing native iOS applications versus native Android applications are:    1. Home Button   Android and iOS devices have differences in the home button. In iOS, it has a solitary button to arrive at home or return to the previous page, though Android comprises of three buttons to explore - back, home, and overview. Subsequently while designing iOS applications; designers need to build up the single route button to enable the client to discover a path back to the past screen.   2. Navigation Bar   The Navigation bar demonstrates the name, logo, and data when the application is launched. Likewise, space presents insights regarding battery, time, organize, and so forth. An almost no distinction about navigation bar among iOS and Android is that in Android, the bar is on the left part and in iOS, it is on the inside.   3. Methods of Navigation   Methods of navigation are diverse in the two frameworks. Android utilizes a drawer menu design in which the rundown of components is appeared as a drop-down rundown, in one piece of the screen, and iOS has the tab bar at the screen's bottom.  4. Floating Action Button   Floating action button is one of the character parts of Android. The capacity of the floating action button is to show ordinarily utilized alternatives. In Android, its area is in various parts, and in iOS, a similar button is called the "Call to Action" button, which is on the upper right corner.   5. Typography   Android and iOS have their very own framework fonts styles. Android utilizes Roboto, and iOS utilizes the San Francisco system fonts. Android's Material Design utilizes huge text dimensions and its format contrasted with iOS. What's more, Android uses a blank area in the middle of the writings.

Android and IOS are the two driving versatile mobile app development platforms that are drifting in the mobile world. Both Google applications and Apple has its very own rules for planning mobile applications & help programer bring their creation forthright.  

 

5 key differences in designing native iOS applications versus native Android applications are:   

1. Home Button  

Android and iOS devices have differences in the home button. In iOS, it has a solitary button to arrive at home or return to the previous page, though Android comprises of three buttons to explore - back, home, and overview. Subsequently while designing iOS applications; designers need to build up the single route button to enable the client to discover a path back to the past screen.  

2. Navigation Bar  

The Navigation bar demonstrates the name, logo, and data when the application is launched. Likewise, space presents insights regarding battery, time, organize, and so forth. An almost no distinction about navigation bar among iOS and Android is that in Android, the bar is on the left part and in iOS, it is on the inside.  

3. Methods of Navigation  

Methods of navigation are diverse in the two frameworks. Android utilizes a drawer menu design in which the rundown of components is appeared as a drop-down rundown, in one piece of the screen, and iOS has the tab bar at the screen's bottom. 

4. Floating Action Button  

Floating action button is one of the character parts of Android. The capacity of the floating action button is to show ordinarily utilized alternatives. In Android, its area is in various parts, and in iOS, a similar button is called the "Call to Action" button, which is on the upper right corner.  

5. Typography  

Android and iOS have their very own framework fonts styles. Android utilizes Roboto, and iOS utilizes the San Francisco system fonts. Android's Material Design utilizes huge text dimensions and its format contrasted with iOS. What's more, Android uses a blank area in the middle of the writings.

SEO is done to optimize the organic search traffic of a website. It is achieved by doing small modifications to certain elements of the website as well as backlinking the sites (inbound or outbound). The SEO marketers leverage two techniques for this purpose: On-site optimization Off-site optimization Your web page is constructed with elements such as HTML, CSS, and JavaScript. SEO experts configure these elements to make the website SEO friendly. The process is known as “Technical SEO,” and it is a part of on-site optimization. It focuses on improving elements on your website to get higher rankings. Now, let’s dive deeper into the Technical SEO part. What is Technical SEO? ( Image source: business2community) Technical SEO is a process of optimizing your website elements in such a way that it becomes easy for search engines to crawl and index them. It means you allow search engines to access, crawl, interpret and index your website without any friction. Let’s skim through the role of crawling and indexing. ( image source: elbongultom.com) Crawling: When Google bots visit your website and scan the site thoroughly for the content requested by some users. The bot that visits your site is known as Google’s Spider crawler. The crawlers look at webpages and follow links on those pages in search of the content. It is not necessary that every site that gets crawled gets indexed. Indexing: Once the crawling is done, the results get splashed on Google’s index (i.e., web search). Generally, it is observed that websites with high page authority and traffic have an excellent crawling rate. But if there are any technical issues with your site, then such pages don’t get indexed. From, SEO point of view, it is essential to fix these technical issues besides the non-technical ones. There is often confusion over technical and non-technical SEO. Here is the image that draws a clear line between these two. ( image source: searchengineland.com) The key elements of technical SEO Use HTTPS: Google likes a website with “https.” Secure website with an SSL certificate to ensure it has “https” in it. XML Sitemap: XML sitemaps are the preferred format of most search engines. To enhance the crawling and indexing rate of your web-page, ensure your sitemap is formatted correctly in an XML document. For bigger sites, use dynamic XML sitemaps. Register your sites: Register your sites with Google search console and bing webmaster tools Add structured data mark-up: Implement structured data correctly. Structured data mark-up assists search engines to index your site more effectively and provide more relevant results. Prevent indexing for spam content: Prevent search engines from indexing a page by using the meta “noindex” tag on a webpage. Enable AMP: Mobile-friendly site has more advantages from an SEO point of view. Use one CSS style sheet: Webpage loading speed is an essential factor and using one CSS style sheet throughout the webpage eventually optimizes the speed. Use Canonical tag: To stop search engines from indexing multiple versions of a single page, Google suggests having a self-referencing canonical tag on every page on your site. Keyword cannibalization: Keyword cannibalization occurs when a bunch of website pages targets the same keyword. To avoid keyword cannibalization, implement variations of the keywords, and link back to the canonical source for the specific term. This way Google would know which page is relevant to search and pick accordingly. Site’s robots.txt file: robots.txt file is a part of the robots exclusion protocol (REP). It tells whether web crawlers can or cannot crawl parts of a website ( with “follow” or “do follow”). Meta description length: Ensure your meta description length is not exceeding the standard format. Duplicate metadata: Though duplicate meta description won’t get you penalized, the SEO good practice says -use unique meta-title and meta-descriptions for every page. As mentioned above add a Canonical URL to indicate which page search engines should index Broken links: Any broken link that sends a signal of a low-quality website to search engines is bad for SEO. Audit outbound links to ensure that you are not sending people to a broken page or a dead end. 301 directs: Set up the 301 redirect code from the old URLs to the new URLs. In simple words, irrespective of their versions like “http://site.com,” “https://site.com,” or “http://www.site.com,” ensure that they all redirected to the correct version. Important Notes: If you use CSS to hide links and content, then you may be penalized and removed from Google’s index SEO software for website optimization: There are many SEO tools available that help in implementing your SEO strategy flawlessly. Here is the list of best SEO software for website optimization. SEO Panel SEMrush Ahrefs MOZ Pro Meta Forensics cognitiveSEO DeepCrawl WebCEO AgencyAnalytics RankActive Final Thought: SEO is an ongoing process. Each day millions of websites go live on the internet, and they all race to get listed on the search engine top page. In this cut-throat competition, a smart SEO expert who has in-depth knowledge of technical SEO can crack the code for the page ranking. Overall, technical SEO is a key factor for the SERP, and a regular audit can pave the path for SEO success.
SEO is done to optimize the organic search traffic of a website. It is achieved by doing small modifications to certain elements of the website as well as backlinking the sites (inbound or outbound). The SEO marketers leverage two techniques for this purpose: On-site optimization Off-site optimization Your web page is constructed with elements such as HTML, CSS, and JavaScript. SEO experts configure these elements to make the website SEO friendly. The process is known as “Technical SEO,” and it is a part of on-site optimization. It focuses on improving elements on your website to get higher rankings. Now, let’s dive deeper into the Technical SEO part. What is Technical SEO? ( Image source: business2community) Technical SEO is a process of optimizing your website elements in such a way that it becomes easy for search engines to crawl and index them. It means you allow search engines to access, crawl, interpret and index your website without any friction. Let’s skim through the role of crawling and indexing. ( image source: elbongultom.com) Crawling: When Google bots visit your website and scan the site thoroughly for the content requested by some users. The bot that visits your site is known as Google’s Spider crawler. The crawlers look at webpages and follow links on those pages in search of the content. It is not necessary that every site that gets crawled gets indexed. Indexing: Once the crawling is done, the results get splashed on Google’s index (i.e., web search). Generally, it is observed that websites with high page authority and traffic have an excellent crawling rate. But if there are any technical issues with your site, then such pages don’t get indexed. From, SEO point of view, it is essential to fix these technical issues besides the non-technical ones. There is often confusion over technical and non-technical SEO. Here is the image that draws a clear line between these two. ( image source: searchengineland.com) The key elements of technical SEO Use HTTPS: Google likes a website with “https.” Secure website with an SSL certificate to ensure it has “https” in it. XML Sitemap: XML sitemaps are the preferred format of most search engines. To enhance the crawling and indexing rate of your web-page, ensure your sitemap is formatted correctly in an XML document. For bigger sites, use dynamic XML sitemaps. Register your sites: Register your sites with Google search console and bing webmaster tools Add structured data mark-up: Implement structured data correctly. Structured data mark-up assists search engines to index your site more effectively and provide more relevant results. Prevent indexing for spam content: Prevent search engines from indexing a page by using the meta “noindex” tag on a webpage. Enable AMP: Mobile-friendly site has more advantages from an SEO point of view. Use one CSS style sheet: Webpage loading speed is an essential factor and using one CSS style sheet throughout the webpage eventually optimizes the speed. Use Canonical tag: To stop search engines from indexing multiple versions of a single page, Google suggests having a self-referencing canonical tag on every page on your site. Keyword cannibalization: Keyword cannibalization occurs when a bunch of website pages targets the same keyword. To avoid keyword cannibalization, implement variations of the keywords, and link back to the canonical source for the specific term. This way Google would know which page is relevant to search and pick accordingly. Site’s robots.txt file: robots.txt file is a part of the robots exclusion protocol (REP). It tells whether web crawlers can or cannot crawl parts of a website ( with “follow” or “do follow”). Meta description length: Ensure your meta description length is not exceeding the standard format. Duplicate metadata: Though duplicate meta description won’t get you penalized, the SEO good practice says -use unique meta-title and meta-descriptions for every page. As mentioned above add a Canonical URL to indicate which page search engines should index Broken links: Any broken link that sends a signal of a low-quality website to search engines is bad for SEO. Audit outbound links to ensure that you are not sending people to a broken page or a dead end. 301 directs: Set up the 301 redirect code from the old URLs to the new URLs. In simple words, irrespective of their versions like “http://site.com,” “https://site.com,” or “http://www.site.com,” ensure that they all redirected to the correct version. Important Notes: If you use CSS to hide links and content, then you may be penalized and removed from Google’s index SEO software for website optimization: There are many SEO tools available that help in implementing your SEO strategy flawlessly. Here is the list of best SEO software for website optimization. SEO Panel SEMrush Ahrefs MOZ Pro Meta Forensics cognitiveSEO DeepCrawl WebCEO AgencyAnalytics RankActive Final Thought: SEO is an ongoing process. Each day millions of websites go live on the internet, and they all race to get listed on the search engine top page. In this cut-throat competition, a smart SEO expert who has in-depth knowledge of technical SEO can crack the code for the page ranking. Overall, technical SEO is a key factor for the SERP, and a regular audit can pave the path for SEO success.

SEO is done to optimize the organic search traffic of a website. It is achieved by doing small modifications to certain elements of the website as well as backlinking the sites (inbound or outbound).

The SEO marketers leverage two techniques for this purpose:

  • On-site optimization
  • Off-site optimization

Your web page is constructed with elements such as HTML, CSS, and JavaScript. SEO experts configure these elements to make the website SEO friendly. The process is known as “Technical SEO,” and it is a part of on-site optimization. It focuses on improving elements on your website to get higher rankings.

Now, let’s dive deeper into the Technical SEO part.

What is Technical SEO?

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( Image source: business2community)

Technical SEO is a process of optimizing your website elements in such a way that it becomes easy for search engines to crawl and index them. It means you allow search engines to access, crawl, interpret and index your website without any friction.

Let’s skim through the role of crawling and indexing.

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( image source: elbongultom.com)

  • Crawling: When Google bots visit your website and scan the site thoroughly for the content requested by some users. The bot that visits your site is known as Google’s Spider crawler. The crawlers look at webpages and follow links on those pages in search of the content. It is not necessary that every site that gets crawled gets indexed.
  • Indexing: Once the crawling is done, the results get splashed on Google’s index (i.e., web search).

Generally, it is observed that websites with high page authority and traffic have an excellent crawling rate. But if there are any technical issues with your site, then such pages don’t get indexed. From, SEO point of view, it is essential to fix these technical issues besides the non-technical ones.

There is often confusion over technical and non-technical SEO. Here is the image that draws a clear line between these two.

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( image source: searchengineland.com)

The key elements of technical SEO

  1. Use HTTPS: Google likes a website with “https.” Secure website with an SSL certificate to ensure it has “https” in it.
  2. XML Sitemap: XML sitemaps are the preferred format of most search engines. To enhance the crawling and indexing rate of your web-page, ensure your sitemap is formatted correctly in an XML document. For bigger sites, use dynamic XML sitemaps.
  3. Register your sites: Register your sites with Google search console and bing webmaster tools
  4. Add structured data mark-up: Implement structured data correctly. Structured data mark-up assists search engines to index your site more effectively and provide more relevant results.
  5. Prevent indexing for spam content: Prevent search engines from indexing a page by using the meta “noindex” tag on a webpage.
  6. Enable AMP: Mobile-friendly site has more advantages from an SEO point of view.
  7. Use one CSS style sheet: Webpage loading speed is an essential factor and using one CSS style sheet throughout the webpage eventually optimizes the speed.
  8. Use Canonical tag: To stop search engines from indexing multiple versions of a single page, Google suggests having a self-referencing canonical tag on every page on your site.
  9. Keyword cannibalization: Keyword cannibalization occurs when a bunch of website pages targets the same keyword. To avoid keyword cannibalization, implement variations of the keywords, and link back to the canonical source for the specific term. This way Google would know which page is relevant to search and pick accordingly.
  10. Site’s robots.txt file: robots.txt file is a part of the robots exclusion protocol (REP). It tells whether web crawlers can or cannot crawl parts of a website ( with “follow” or “do follow”).
  11. Meta description length: Ensure your meta description length is not exceeding the standard format.
  12. Duplicate metadata: Though duplicate meta description won’t get you penalized, the SEO good practice says -use unique meta-title and meta-descriptions for every page. As mentioned above add a Canonical URL to indicate which page search engines should index
  13. Broken links: Any broken link that sends a signal of a low-quality website to search engines is bad for SEO. Audit outbound links to ensure that you are not sending people to a broken page or a dead end.
  14. 301 directs: Set up the 301 redirect code from the old URLs to the new URLs. In simple words, irrespective of their versions like “http://site.com,” “https://site.com,” or “http://www.site.com,” ensure that they all redirected to the correct version.

Important Notes:

  • If you use CSS to hide links and content, then you may be penalized and removed from Google’s index

SEO software for website optimization:

There are many SEO tools available that help in implementing your SEO strategy flawlessly. Here is the list of best SEO software for website optimization.

Final Thought: SEO is an ongoing process. Each day millions of websites go live on the internet, and they all race to get listed on the search engine top page. In this cut-throat competition, a smart SEO expert who has in-depth knowledge of technical SEO can crack the code for the page ranking. Overall, technical SEO is a key factor for the SERP, and a regular audit can pave the path for SEO success.

Leveraging marketing automation software gives power, ability, and functionality to your business. This technology empowers businesses to transform their approach to marketing, customer experiences, and business services. But before implementing it for your business, it’s essential to be aware of the challenges of Marketing Automation.  Let’s have a look at some of the risks and challenges faced while implementing and running Marketing Automation technology: 1. Underway Commitment  Once you have started the process of implementing marketing automation for your business, there’s no returning! Soon after its implementation, you are required to create an entire approach to marketing, selling, and customer experiences and also its incorporations with other platforms. At times, it involves a risk of relying on a platform that cannot be controlled manually. However, as long as you are paying for its maintenance and developments, you will not face any issues; instead, you would receive added benefits from this platform.  2. Considerable Time  Even after its successful implementation, marketing automation is a process that requires a lot of time. You will continuously need to invest your time in running all the methods of marketing automation and utilizing all of the features available. Although this process can automate specific manual tasks, evaluation of brand and content is required to be done manually. Also, campaign optimization, template updates, and adding new content are the processes that consume lots of time. 3. Content Pile  Content is the fuel for any platform. If you are investing in marketing automation, you cannot pay much attention to creating significant amounts of content continuously. For a successful marketing automation campaign, you should be able to enlist more extensive support.  4. Quality of the Data Marketing Automation is built on data, so if you want to achieve better results through this platform, you need to keep your data up to date. Data processes of marketing automation functions in a manner that if a system can’t identify someone as a customer, then they’ll be marketed to as a prospect. The prospects who aren’t tagged appropriately can omit relevant communications based on their industry, job title, or interests. This can create an unholy mess and weakens the quality of the customer experience that you’re providing.  5. Poor Implementation  Poor implementation is the most significant risk of marketing automation platforms. The technology can be said to be entirely implemented only if it successfully figures out what a customer expects and which existing technology environment do prospects or customers find comfortable. Various steps can be taken to reduce the risks and overcome these challenges in Marketing Automation. Let’s have a glance at some of them: Plan your deployment carefully and focus on how it is going to integrate with your CRM. You can lookout for a multi-stage roll-out that summarizes when you’ll enact certain functionality and update the existing processes, such as lead handling. Take a comprehensive approach for your prospects and customers, like getting the entire commercial engine of an organization together. You can also work on creating a go-to-market and customer service approach. By doing so, you will be assured that everyone is onboard and in-tune with the new processes taking place within the platform. You could not receive your desired ROI if you fail to keep track of changes taking place within the platform continuously. It would be best if someone within your organization understands the core technical working of this platform to ensure that things don’t break. If your company is running Marketing Automation technology, it’s crucial to have proper documentation of the processes that are taking place. It is very critical to regularly check and review the processes, plans, and data as your campaigns expand. You can always think of collaborating with a company that can help you in deployment as well as assists you in practical and technical aspects. Working with such platform experts can offer best-practice advice, training, and support, which will directly boost your ROI. Bottom-Line:  There are risks involved with marketing automation, but they can be mitigated. Moreover, the benefits of implementing and running this technology will far outweigh the potential downsides.
Leveraging marketing automation software gives power, ability, and functionality to your business. This technology empowers businesses to transform their approach to marketing, customer experiences, and business services. But before implementing it for your business, it’s essential to be aware of the challenges of Marketing Automation.  Let’s have a look at some of the risks and challenges faced while implementing and running Marketing Automation technology: 1. Underway Commitment  Once you have started the process of implementing marketing automation for your business, there’s no returning! Soon after its implementation, you are required to create an entire approach to marketing, selling, and customer experiences and also its incorporations with other platforms. At times, it involves a risk of relying on a platform that cannot be controlled manually. However, as long as you are paying for its maintenance and developments, you will not face any issues; instead, you would receive added benefits from this platform.  2. Considerable Time  Even after its successful implementation, marketing automation is a process that requires a lot of time. You will continuously need to invest your time in running all the methods of marketing automation and utilizing all of the features available. Although this process can automate specific manual tasks, evaluation of brand and content is required to be done manually. Also, campaign optimization, template updates, and adding new content are the processes that consume lots of time. 3. Content Pile  Content is the fuel for any platform. If you are investing in marketing automation, you cannot pay much attention to creating significant amounts of content continuously. For a successful marketing automation campaign, you should be able to enlist more extensive support.  4. Quality of the Data Marketing Automation is built on data, so if you want to achieve better results through this platform, you need to keep your data up to date. Data processes of marketing automation functions in a manner that if a system can’t identify someone as a customer, then they’ll be marketed to as a prospect. The prospects who aren’t tagged appropriately can omit relevant communications based on their industry, job title, or interests. This can create an unholy mess and weakens the quality of the customer experience that you’re providing.  5. Poor Implementation  Poor implementation is the most significant risk of marketing automation platforms. The technology can be said to be entirely implemented only if it successfully figures out what a customer expects and which existing technology environment do prospects or customers find comfortable. Various steps can be taken to reduce the risks and overcome these challenges in Marketing Automation. Let’s have a glance at some of them: Plan your deployment carefully and focus on how it is going to integrate with your CRM. You can lookout for a multi-stage roll-out that summarizes when you’ll enact certain functionality and update the existing processes, such as lead handling. Take a comprehensive approach for your prospects and customers, like getting the entire commercial engine of an organization together. You can also work on creating a go-to-market and customer service approach. By doing so, you will be assured that everyone is onboard and in-tune with the new processes taking place within the platform. You could not receive your desired ROI if you fail to keep track of changes taking place within the platform continuously. It would be best if someone within your organization understands the core technical working of this platform to ensure that things don’t break. If your company is running Marketing Automation technology, it’s crucial to have proper documentation of the processes that are taking place. It is very critical to regularly check and review the processes, plans, and data as your campaigns expand. You can always think of collaborating with a company that can help you in deployment as well as assists you in practical and technical aspects. Working with such platform experts can offer best-practice advice, training, and support, which will directly boost your ROI. Bottom-Line:  There are risks involved with marketing automation, but they can be mitigated. Moreover, the benefits of implementing and running this technology will far outweigh the potential downsides.

Leveraging marketing automation software gives power, ability, and functionality to your business. This technology empowers businesses to transform their approach to marketing, customer experiences, and business services. But before implementing it for your business, it’s essential to be aware of the challenges of Marketing Automation. 

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Let’s have a look at some of the risks and challenges faced while implementing and running Marketing Automation technology:

1. Underway Commitment 

Once you have started the process of implementing marketing automation for your business, there’s no returning! Soon after its implementation, you are required to create an entire approach to marketing, selling, and customer experiences and also its incorporations with other platforms. At times, it involves a risk of relying on a platform that cannot be controlled manually. However, as long as you are paying for its maintenance and developments, you will not face any issues; instead, you would receive added benefits from this platform. 

2. Considerable Time 

Even after its successful implementation, marketing automation is a process that requires a lot of time. You will continuously need to invest your time in running all the methods of marketing automation and utilizing all of the features available. Although this process can automate specific manual tasks, evaluation of brand and content is required to be done manually. Also, campaign optimization, template updates, and adding new content are the processes that consume lots of time.

3. Content Pile 

Content is the fuel for any platform. If you are investing in marketing automation, you cannot pay much attention to creating significant amounts of content continuously. For a successful marketing automation campaign, you should be able to enlist more extensive support. 

4. Quality of the Data

Marketing Automation is built on data, so if you want to achieve better results through this platform, you need to keep your data up to date. Data processes of marketing automation functions in a manner that if a system can’t identify someone as a customer, then they’ll be marketed to as a prospect. The prospects who aren’t tagged appropriately can omit relevant communications based on their industry, job title, or interests. This can create an unholy mess and weakens the quality of the customer experience that you’re providing. 

5. Poor Implementation 

Poor implementation is the most significant risk of marketing automation platforms. The technology can be said to be entirely implemented only if it successfully figures out what a customer expects and which existing technology environment do prospects or customers find comfortable.

Various steps can be taken to reduce the risks and overcome these challenges in Marketing Automation. Let’s have a glance at some of them:

  • Plan your deployment carefully and focus on how it is going to integrate with your CRM. You can lookout for a multi-stage roll-out that summarizes when you’ll enact certain functionality and update the existing processes, such as lead handling.
  • Take a comprehensive approach for your prospects and customers, like getting the entire commercial engine of an organization together. You can also work on creating a go-to-market and customer service approach. By doing so, you will be assured that everyone is onboard and in-tune with the new processes taking place within the platform.
  • You could not receive your desired ROI if you fail to keep track of changes taking place within the platform continuously. It would be best if someone within your organization understands the core technical working of this platform to ensure that things don’t break.
  • If your company is running Marketing Automation technology, it’s crucial to have proper documentation of the processes that are taking place.
  • It is very critical to regularly check and review the processes, plans, and data as your campaigns expand.

You can always think of collaborating with a company that can help you in deployment as well as assists you in practical and technical aspects. Working with such platform experts can offer best-practice advice, training, and support, which will directly boost your ROI.

Bottom-Line: 

There are risks involved with marketing automation, but they can be mitigated. Moreover, the benefits of implementing and running this technology will far outweigh the potential downsides.

 Learning how to use Instagram for business growth is a great idea if you have an existing business or are interested in starting one. From brand awareness, sales to customer service and advertisement, it is incredibly popular and extremely advantageous. Lately, Instagram changed its algorithm and the earlier chronological feed. Instagram has put a huge focus on content search and content discovery. Instagram has unveiled a search feature update to help users search for unique keywords instead of only accounts, hashtags and places. It is one of very few social networking sites with a search and dedicated “explore” tab in its framework. Earlier, when you searched for anything on Instagram the results were confined to handles, user names, locations and hashtags. But you can now tap on certain keywords in the search bar and can find out all posts featuring these precise words will be displayed by Instagram.Earlier, to get your posts to show up for relevant searches, you had to add the right hashtags to get into the channels. However, now you won't necessarily have to incorporate hashtags to enhance the content exposure, as the words used in your caption is enough to ensure your content visibility. With the search and the "explore" function of Instagram, you can strengthen your brand’s success with enhanced visibility by attracting new users, who may not have seen your social media posts in any other way. You could also employ the Instagram search and explore for your business in many other ways — to find the relevant hashtags, to engage with your followers, to identify the right influencers to work with.Customer Engagement and profile growth is the primary reward for businesses from Instagram's keyword searches. With emerging social media trends, customer engagement is essential for growth and communication with potential customers.It's refreshing to find fresh users to interact and build lasting relationships with by breaking the ice with existing and new users. It also lets you discover brand mentions that you might have skipped before when your users forgot to tag you or use your brand's hashtag.Additionally, you can carry out competitive analysis and insightful market research. Social listening will benefit your social media progress since it enables you to evaluate your rivals and get into the shoes of your customers.    Here you can browse your competitor's keywords to check what their audiences have to say about them utilising the keyword search tool. You will be capable of witnessing the conversation where clients are mentioning your bottlenecks which you can address by your service and product improvement.     All things considered, The advanced tool enables you to cultivate content strategies that truly resonate with your target audience and get found. 
 Learning how to use Instagram for business growth is a great idea if you have an existing business or are interested in starting one. From brand awareness, sales to customer service and advertisement, it is incredibly popular and extremely advantageous. Lately, Instagram changed its algorithm and the earlier chronological feed. Instagram has put a huge focus on content search and content discovery. Instagram has unveiled a search feature update to help users search for unique keywords instead of only accounts, hashtags and places. It is one of very few social networking sites with a search and dedicated “explore” tab in its framework. Earlier, when you searched for anything on Instagram the results were confined to handles, user names, locations and hashtags. But you can now tap on certain keywords in the search bar and can find out all posts featuring these precise words will be displayed by Instagram.Earlier, to get your posts to show up for relevant searches, you had to add the right hashtags to get into the channels. However, now you won't necessarily have to incorporate hashtags to enhance the content exposure, as the words used in your caption is enough to ensure your content visibility. With the search and the "explore" function of Instagram, you can strengthen your brand’s success with enhanced visibility by attracting new users, who may not have seen your social media posts in any other way. You could also employ the Instagram search and explore for your business in many other ways — to find the relevant hashtags, to engage with your followers, to identify the right influencers to work with.Customer Engagement and profile growth is the primary reward for businesses from Instagram's keyword searches. With emerging social media trends, customer engagement is essential for growth and communication with potential customers.It's refreshing to find fresh users to interact and build lasting relationships with by breaking the ice with existing and new users. It also lets you discover brand mentions that you might have skipped before when your users forgot to tag you or use your brand's hashtag.Additionally, you can carry out competitive analysis and insightful market research. Social listening will benefit your social media progress since it enables you to evaluate your rivals and get into the shoes of your customers.    Here you can browse your competitor's keywords to check what their audiences have to say about them utilising the keyword search tool. You will be capable of witnessing the conversation where clients are mentioning your bottlenecks which you can address by your service and product improvement.     All things considered, The advanced tool enables you to cultivate content strategies that truly resonate with your target audience and get found. 

 

Learning how to use Instagram for business growth is a great idea if you have an existing business or are interested in starting one. From brand awareness, sales to customer service and advertisement, it is incredibly popular and extremely advantageous. 

Lately, Instagram changed its algorithm and the earlier chronological feed. Instagram has put a huge focus on content search and content discovery. Instagram has unveiled a search feature update to help users search for unique keywords instead of only accounts, hashtags and places. It is one of very few social networking sites with a search and dedicated “explore” tab in its framework. 

Earlier, when you searched for anything on Instagram the results were confined to handles, user names, locations and hashtags. But you can now tap on certain keywords in the search bar and can find out all posts featuring these precise words will be displayed by Instagram.

Earlier, to get your posts to show up for relevant searches, you had to add the right hashtags to get into the channels. However, now you won't necessarily have to incorporate hashtags to enhance the content exposure, as the words used in your caption is enough to ensure your content visibility

With the search and the "explore" function of Instagram, you can strengthen your brand’s success with enhanced visibility by attracting new users, who may not have seen your social media posts in any other way. You could also employ the Instagram search and explore for your business in many other ways — to find the relevant hashtags, to engage with your followers, to identify the right influencers to work with.

Customer Engagement and profile growth is the primary reward for businesses from Instagram's keyword searches. With emerging social media trends, customer engagement is essential for growth and communication with potential customers.

It's refreshing to find fresh users to interact and build lasting relationships with by breaking the ice with existing and new users. It also lets you discover brand mentions that you might have skipped before when your users forgot to tag you or use your brand's hashtag.

Additionally, you can carry out competitive analysis and insightful market research. Social listening will benefit your social media progress since it enables you to evaluate your rivals and get into the shoes of your customers.    

Here you can browse your competitor's keywords to check what their audiences have to say about them utilising the keyword search tool. You will be capable of witnessing the conversation where clients are mentioning your bottlenecks which you can address by your service and product improvement.     

All things considered, 

The advanced tool enables you to cultivate content strategies that truly resonate with your target audience and get found. 

One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps. Keyword Research If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way. Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP. Focusing on New Concepts and Ideas Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it. Quality Content High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog. Final Words Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.
One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps. Keyword Research If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way. Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP. Focusing on New Concepts and Ideas Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it. Quality Content High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog. Final Words Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.

One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps.

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Keyword Research

If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way.

Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP.

Focusing on New Concepts and Ideas

Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it.

Quality Content

High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog.

Final Words

Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.

CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.CAC =   ___Total Acquisition Spend___               Number of Customers AcquiredConversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.
CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.CAC =   ___Total Acquisition Spend___               Number of Customers AcquiredConversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.

CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:

Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. 

Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.

CAC =   ___Total Acquisition Spend___   

            Number of Customers Acquired

Conversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.

Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.

Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.

Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.

In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.

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