Please introduce your company and give a brief about your role within the company?
I am the CEO of the Livepage. Livepage is a Google Premier Partner digital marketing agency. Our team of 60+ specialists helps businesses to grow with digital marketing for more than 8 years.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
We create digital marketing strategies depending on the goals that the business wants to achieve. The process of creation usually consists of several steps:
- We get to know the business, idea it holds, business values and processes
- Analyze the market and niche, competitors, and target audience.
- See the product through the customer's eyes, and identify what is important for them, detect their pain points and what they expect to get from the business.
- Generate ideas and collect insights
- Develop a digital marketing strategy
How does your company differentiate itself from the competition?
Livepage team has 8 years of expertise in Digital Marketing. We not only use marketing tools effectively but also create digital marketing strategies for any type of business. Our clients get a reliable marketing partner and all the needed digital marketing expertise within a single team. All our actions are result-oriented.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Among our clients, there are Ecommerce projects, tech, and SaaS companies from all around the world. We are focused on long-term cooperation, which leads our customers' business to success. Therefore, the time of cooperation with most customers is at least 1.5 years. For example, the Livepage team has been working with the appliance repair business from Toronto for more than 3 years. During this time, we increased the number of leads for business more than by 10 times, and a number of website visitors have grown from 7,880 to 85,100 year on year. You can find all the details in the case study.
Moreover, our clients often leave reviews on various resources, send video reviews, and advise us to colleagues and friends.
Please share some of the services that you offer for which clients approach you the most for?
We are experienced in:
- Local business SEO and PPC
- Digital Marketing (SEO, Paid Media, Email marketing and automation) for eCommerce
- Content marketing for eCommerce, Business services and Tech
- Inbound-marketing for Tech and SaaS
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
The main factors for successful cooperation are wide expertise, a large and strong team, and experience of creating digital marketing strategies for different types of business. We have worked with a large number of clients from all over the world, and, now, we are successfully applying past experience.
What are the key factors that you consider before deciding the cost of a project?
Payments for our services are carried out depending on the goals that the client wants to achieve and on the size of the team that will work on the project.
What kind of payment structure do you follow to bill your clients?
As for the payment schedule, we propose a one-time payment for short-span projects or a monthly retainer payment.
What is the price range (min and max) of the projects that you catered to in 2019?
The average monthly retainer is between 700 to $2 000 per month, depending on business goals, the team needed, and market competition.
Name a couple of activities that you think to provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
In 99% of cases, our customers fully return the investment in cooperation with Livepage. In most cases, Email marketing generates the highest ROI. Our email marketing team reaches an average of 300% ROI in 6 months. For example, the ROI of the online gourmet store in the US was 337% after 6 months of work, which we described in the case study.
But the main channel that brings the best ROI, in the long run, is SEO. One of the reasons SEO ROI is so high is because it pays you back over the long term. Our customers receive a constant ROI increase from the SEO channel, thanks to the agreed digital marketing and SEO strategy.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Thanks to the profile on the Goodfirms website, we receive a lot of applications from potential customers, and we hope that their number will only increase.