Magna

These days, so-called graphic user interfaces are not only omnipresent in the entertainment industry, but increasingly also in modern vehicles. This trend is observed especially in connection with instrument clusters. Where analog pointer instruments were used in the past for the visualization of vehicle-related data, they are now being replaced with indicators in two- and three-dimensional worlds.

The goal of interface development is to develop sophisticated user interfaces aimed at optimizing the interaction between driver and vehicle, making it more effective for the driver to control the vehicle, and simplifying operational decisions by enabling him or her to respond to the feedback of the vehicle in the best possible manner.

The focus of the activity is to observe and evaluate the interface user's behavior and to optimize the display and operating concept on the basis of this information. In so doing, many aspects need to be taken into account; in addition, in-depth knowledge of the user behavior - the user experience - is required.

The user experience describes all expectations, perceptions and reactions associated with the use of the user interface.

MAGNA Telemotive assists with the development of such user interfaces, from the conception to series production. In earlier project phases, we produce different visualizations for customers, allowing them to experience these in virtual realities.