MakeBeCool

Despite a strong brand and quality commitment, Aware Nutrition faced challenges in boosting online sales. They encountered difficulties in establishing a robust digital presence and effectively connecting with their intended audience. Moreover, the absence of comprehensive customer data and actionable insights impeded informed decision-making regarding marketing strategies and product offerings

Successful partnership between MakeBeCool Growth Services and Aware Nutrition, a leading Swedish supplement brand. We delve into the initial challenges faced by Aware Nutrition in the competitive online supplement market and how MakeBeCool's comprehensive approach transformed their business.

MakeBeCool's data analysis empowered Aware Nutrition to tailor their product offerings and marketing strategies, leading to a 25% increase in Average Order Value (AOV). Customers were purchasing more per transaction due to targeted product recommendations and a strategic website experience.

Our targeted bundling approach using bestsellers, often with free items, resulted in a 25% increase in combined sales compared to individual product sales.

Pairing new products with established bestsellers through bundles effectively increased new product contribution to total sales by 12% within just 3 months.

By implementing this data-driven and multifaceted approach, MakeBeCool successfully propelled Aware Nutrition's online sales growth.

AOV: 25% growth
Total sales increased by 12%

Icarus Kite & Foil Center encountered a challenge: they aimed to boost sales while struggling to effectively manage the inventory of specific products bundled together. This hindered their ability to showcase the full range of kits on their website and in-store displays. It was crucial to ensure that packages were visually presented clearly both online and in-store to enhance customer satisfaction

Data analytics and insights
Our analysis delved into Icarus' previous orders and customer interactions on their website to grasp preferences and utilize this data to customize product offerings and marketing strategies. Our analysis revealed that many newcomers opt for comprehensive sets, recognizing the importance of having all essentials in one package for a seamless and gratifying experience

Streamlining sales with custom bundle solutions
One of the challenges Icarus Kite & Foil Center faced when they reached out to us was managing their bundled product inventories. As part of MakeBeCool’s growth services, we suggested an application for creating bundles and provided a personalized setup. This enabled them to showcase 37 distinct bundles in the Mix&Match format, allowing customers to make instant purchases directly from the collection page. Now, customers can effortlessly explore various combinations of renowned brands along with Icarus' own products

Strategic consulting
Our comprehensive examination of the water sports market and analysis of the competitive landscape unearthed pivotal avenues for growth and development. This process involved delving deep into various facets, such as discerning customer demographics, unraveling intricate purchasing patterns, and pinpointing emerging trends across popular product categories. By dissecting these insights, we not only gained a nuanced understanding of market dynamics but also unearthed opportunities for strategic advancement and market penetration

Increased brand awareness
By leveraging a comprehensive analysis of customer behavior, our team skillfully devised strategic marketing initiatives tailored to the unique preferences and tendencies of our partner's audience. This approach yielded remarkable results, facilitating a 25% increase in the outreach to enthusiasts of kiteboarding and wingfoiling. As a consequence, our partner's influence and engagement surged, establishing a stronger foothold within the community and unlocking new avenues for growth and collaboration

Ongoing maitenance since 2022
AOV growth by 24%

Grace Management Group, a family business in home fragrance and gifts with five successful brands under its umbrella, aimed to enhance profitability, increase AOV – crucial amidst escalating shipping expenses – and streamline operations. While aspiring to sell bundles, the company encountered significant setbacks in operational efficiency, grappling with heightened labor costs and slower order processing

Data-driven advanced analytics
For Grace Management Group we leveraged a data-driven approach to enhance sales and efficiency. Advanced analytics delved into historical sales data and customer interactions to: identify frequently purchased product combinations, segment customers based on preferences for personalized offerings, and analyze cart abandonment reasons. This data-driven approach informed strategic solutions tailored to customer behavior, ultimately boosting sales and AOV

Tailored product bundling strategy
Drawing from our partner's preferences and requirements, we carefully selected the optimal application for bundling products. Leveraging insights into commonly purchased product combinations and customer behavior, we devised a tailored product bundling strategy for each brand under Grace Management Group. Within the initial two months of implementing this strategy, our partners experienced a notable income boost of approximately $50,000

Elevated average order value
In addition, Makebecool's growth service contributed to Grace Management Group's notable increase in AOV. Industry reports indicate that e-commerce businesses adopting product bundling often see a 10-15% uptick in AOV. The results across all five brands align with this trend, underscoring the effectiveness of the app in keeping pace with industry standards. Moreover, the discernible rise in average order value translated into long-term savings in delivery costs

Optimizing operational efficiency
This approach had its most significant impact on the special handling department. Previously, they were tasked with assembling predetermined bundles manually, which resulted in escalated labor costs, prolonged order processing times, and increased storage space requirements. The implementation of the bundling strategy and new app has drastically simplified their operations. Now, instead of dealing with pre-made bundles, they simply manage individual items on the assembly line, pulling from them to fulfill orders with ease

Increased revenue - $50K
Ongoing since 2020

Magnus Brand, a watch company committed to providing top-notch timepieces at accessible prices, encountered hurdles when endeavoring to introduce combination deals to its clientele. These challenges manifested in the form of stock shortages, cluttered product pages, and a general degradation of the user experience.

17% increase in AOV
up to 8% increased CR
Ongoing support from

Fulfilling demand for versatile combination deals
After carefully analyzing Magnus's requirement to offer combination deals to its customers while upholding the brand's commitment to delivering high-quality watches at affordable prices, our team took great care in selecting the appropriate tool for this task. Our partner not only sought to provide product pairs but also desired combo, triple, or X trades. Another crucial requirement was that all items be added to the cart individually, as per the warehouse's need to accurately read SKUs rather than custom products with unknown SKUs. Considering these specifications, we identified an app that perfectly suited all criteria

Leveraging data insights to optimize product combinations
Once the appropriate tool was chosen, the next question arose: which products should be promoted together? To answer this, we analyzed order data, to identify valuable insights into customer behavior and preferences. By uncovering hidden trends in product combinations and discount structures, we gained a deeper understanding of what resonates most with Magnus's audience. With this data-driven approach, we continually refine our strategy to maximize customer value and store profitability, staying ahead of the curve.

Enhanced customer experience
The next challenge was to present combination deals to customers, as Magnus desired separate product pages for these offers. With the aid of the selected tool for creating and managing bundles, individual pages were generated for each offer. These pages were tailored to align with the brand's identity, ensuring a seamless user experience without overwhelming the customer with unnecessary elements. Importantly, customers were able to manage their watch selections directly from the bundle page, streamlining the browsing and selection process. As a result, customer satisfaction and conversion rates saw notable increases

Seamless warehouse integration
Magnus Luxury Watches faced delays and errors in order fulfillment stemming from incompatible SKU codes between their online store and warehouse system. This issue led to frustration among both customers and employees, negatively impacting the brand's reputation and performance. We identified a solution to address the SKU incompatibility problem and implemented a system to generate codes that are compatible with the warehouse system, streamlining order processing and minimizing errors during fulfillment.

Sonno, a Malaysian sleep retailer, approached us with the goal of enhancing conversion rates and AOV. They also sought a solution to effectively showcase their significantly expanded product range, which had grown to 100 SKUs. With no streamlined display method in place, customers were left with the inconvenience of having to call in to inquire about current promotions

Analyzing store trends to build a strategy
At Sonno, our comprehensive analysis of customer needs, purchasing patterns, and behaviors unveiled a notable trend: customers prefer streamlined shopping experiences and are less inclined to spend extensive time examining individual products. Instead, they seek simplicity by viewing items A, B, and C, adding them directly to their cart, and completing their purchase promptly. Additionally, our examination of support requests highlighted that customers frequently inquire about promotions during off-season sales. Armed with this insight, the idea of introducing bundle offers was born.

Streamlined product management for efficiency
The increasing number of Sonno products, which had already surpassed 100 SKUs, posed a significant challenge as manual management became impractical. Consequently, the decision was made to leverage an application to address this issue. Taking into consideration the partner's preferences for a tool tailored to their needs and seamlessly integrated with their inventory system, we carefully selected an app that not only met all requirements but also seamlessly complemented their theme

Strategically boosting the AOV
The subsequent step involved leveraging data derived from the analysis of customer purchasing patterns. During this phase, we identified which products were frequently bought together. For instance, a mattress often accompanies a set of bed linen or a pillow is commonly paired with a bolster. Armed with this knowledge, we fine-tuned bundle configurations and pricing strategies to optimize the average customer expenditure per transaction. By aligning product offerings with customer preferences, we were able to enhance the shopping experience.

Data-driven inventory optimization
As previously noted, Sonno encountered challenges in managing inventory levels due to its extensive product range. By analyzing which bundled items are popular, Sonno gained valuable insights into product demand. This data informs inventory management decisions. They prioritized stocking popular bundled items and potentially clear out slow-moving inventory by incorporating them into less popular bundles. This data-driven approach helped Sonno optimize their inventory for maximum efficiency and profitability.

McSport encountered difficulties in the creation, storage, and analysis of bundles. They needed coordination across multiple departments. Consequently, bundles were physically assembled in the warehouse, posing a risk of clutter and necessitating careful inventory management to ensure sufficient stock of both bundles and individual items.

Efficiency unleashed
After carefully assessing McSport's requirements for a tool to create, manage, and analyze bundles, we identified the perfect app for their needs. Now, creating a new bundle takes approximately 30 seconds. They simply envision the package they require and create it within the app – no physical bundles need to be stocked. Looking ahead, we can confidently state that the tool has boosted sales and saved them significant labor costs associated with physical bundle creation in the warehouse.

Strategic bundle development
To develop a bundle sales strategy, we initiated an analysis to identify the most in-demand products. We compiled a list of the top ten best-selling items and then explored which other products were frequently purchased alongside them. Bundles were then curated based on these findings. Additionally, our approach to bundle creation relied on common sense. For instance, customers purchasing barbells would also require plates; hardly anyone buys just barbells. Leveraging our collective business experience, together with McSport, we curated the optimal bundles, drawing upon their inherent knowledge of potential bundle combinations.

Monitoring bundle performance and adapt strategies
After creating bundles, it's crucial to monitor their performance on a weekly basis. Which sets were the top sellers? Which sets failed to sell? By utilizing a weekly report of this nature, it becomes straightforward to assess the success of each package and identify opportunities for improvement. Using this data, new trends were identified and experiments were conducted with less popular products. This approach resulted in a significant increase in the average order value by at least 50%. Depending on seasonality, this increase could be even more pronounced.

Enhancing operations efficiency
As previously mentioned, McSport had physical bundles that occupied considerable space in the warehouse. Creating these bundles required coordination across multiple departments, including purchasing and warehouse management, to ensure availability and assembly. With the new app, physical sets are no longer necessary. This has not only increased sales but also eliminated many of the labor costs associated with creating physical bundles.

DS Laboratories encountered obstacles in their e-commerce journey, including an outdated design that deterred potential customers, low conversion rates due to poor sales optimization, sluggish performance with slow-loading pages, challenges in selecting the right apps for optimization, and a lack of A/B testing capabilities for site optimization.

DS Laboratories sought a comprehensive e-commerce strategy addressing:
Design refresh: Develop a modern and engaging interface aligned with the brand and user expectations.
Conversion boost: Optimize the site for increased sales, including UX/UI improvements, sales funnel optimization, and A/B testing.
Performance enhancement: Ensure swift page loading and overall site performance improvements.
App selection and integration: Choose and integrate essential e-commerce tools like CRMs, analytics systems, and marketing applications.
A/B testing implementation: Design and implement an A/B testing system for content, feature, and offer optimization.

- 800% - Revenue growth by 5 years
- 25% - AOV growth YoY
- 2019 - ongoing - Years to Make History Together

Unlocking Growth through Strategic Customer-Centricity
Avon, a renowned cosmetics brand, sought to increase sales and enhance customer convenience on their e-commerce platform. They needed a solution to effectively manage and present product bundles that would entice customers and drive sales.

In collaboration with Avon, we developed and executed a comprehensive strategy aimed at increasing sales. Central to our approach was the utilization of deep customer insights derived from advanced data analytics and purchase trend analysis. Leveraging this data, we crafted a customer-centric strategy that tailored product offerings and promotions to directly address specific customer needs and preferences, ensuring a more personalized and effective sales approach.

Critical to the success of our strategy was optimized inventory management. We implemented a robust inventory management system for both individual and bundled products, ensuring seamless availability and fostering trust with customers. By maintaining adequate stock levels and minimizing out-of-stock situations, we enhanced the overall customer experience and optimized sales potential, resulting in increased customer satisfaction and loyalty.

To further drive sales, we employed dynamic pricing strategies designed to enhance the perceived value of Avon's products. This included the implementation of discounts, value sets, and limited-time offers to incentivize purchases and stimulate customer engagement. By strategically adjusting pricing based on market dynamics and consumer behavior, we were able to create compelling value propositions that encouraged conversions and increased sales volume.

In addition to strategic pricing, we focused on optimizing product presentation to captivate customers and drive purchase decisions. Our team designed visually appealing product pages and utilized A/B testing to fine-tune presentation and messaging for maximum impact. By creating compelling and informative product displays, we effectively engaged customers, increasing their likelihood of making a purchase and contributing to overall sales growth.

2020 - ongoing
7% increase revenue YoY

Lakanto, a leading brand in the health-conscious sweetener market, sought to elevate its online presence with a strategic Shopify store. However, achieving long-term success demanded more than just an initial launch.
Crafting a visually appealing and user-friendly store that seamlessly integrated with Lakanto's brand identity and target audience, while ensuring ongoing optimization for continued growth.

Our commitment to Lakanto extended beyond the initial setup, recognizing the importance of continuous improvement. We provided expert maintenance services, diligently monitoring store performance and identifying areas for optimization. Through strategic changes, we aimed to boost conversions, enhance user experience, and maximize sales, ensuring that Lakanto's online presence remained dynamic and competitive in the ever-evolving e-commerce landscape.


Central to Lakanto's online success is its brand-aligned storefront, meticulously crafted to reflect its unique identity and resonate with its target audience. By seamlessly integrating Lakanto's brand elements into the design, we created a visually appealing and cohesive online shopping experience that leaves a lasting positive impression on visitors. This brand consistency reinforces Lakanto's identity and helps build trust and loyalty among customers.


Through ongoing maintenance efforts, Lakanto's Shopify store continuously optimized its performance. By implementing strategic changes and fine-tuning various aspects of the website, we witnessed increased conversions, enhanced user experience, and maximized sales. This dedication to optimization ensures that Lakanto remains at the forefront of the e-commerce landscape, delivering a seamless and enjoyable shopping experience to its customers.


Lakanto's Shopify store stands as a testament to the efficacy of meticulous planning, strategic theme selection, and ongoing maintenance in achieving long-term online success. By prioritizing brand alignment, performance optimization, and continuous improvement, Lakanto has established itself as a leader in the health and wellness industry, setting a benchmark for excellence in e-commerce execution and customer experience.

2022 - ongoing
25% increase AOV YoY
3% - increased conversion

Online stores were trapped in a cycle of perplexing discounts, cumbersome checkouts, and outdated technology, hindering their growth. Owners found themselves overwhelmed with challenges, preventing them from realizing the full potential of their businesses. The need for a transformative solution was evident to break free from these limitations.

https://happyelephant.com/
https://lakanto.com/
https://araubaby.com/

In response to our clients' needs, we deployed a team of strategists and tech experts, becoming their invaluable secret weapon. Our multifaceted approach included addressing issues such as confusing discount offers, optimizing landing pages through rigorous A/B testing, and creating personalized bundle offers to drive sales and enhance customer satisfaction. By streamlining checkout processes and seamlessly integrating subscription platforms, we ensured a smooth and frictionless user experience, while also designing visually appealing and user-friendly websites with fast checkout options.

The impact of our efforts was significant, as evidenced by a remarkable 20% increase in revenue across all client stores. Through our optimization initiatives, we achieved a notable 15% boost in conversion rates, converting more visitors into happy customers. Moreover, our streamlined operations and optimized marketing strategies led to a commendable 10% reduction in costs, while automation efforts resulted in a 20% increase in efficiency. This enhanced agility empowered our clients to respond swiftly to market trends and customer needs, driving further growth and success.

Beyond the quantifiable metrics, our approach was rooted in building strong partnerships with our clients. By understanding their unique goals and tailoring solutions accordingly, we fostered a collaborative environment that encouraged innovation and shared ownership in success. This collaborative ethos not only delivered impressive results but also ensured that our clients felt supported and valued throughout their journey. As their trusted partner, we remained committed to driving continuous improvement and achieving mutual success together.

Our commitment extended beyond mere numbers, emphasizing the importance of building lasting relationships with our clients. By actively engaging with them, understanding their pain points, and offering tailored solutions, we established ourselves as more than just service providers—we became trusted advisors and partners in growth. This collaborative approach not only yielded tangible results but also created a culture of innovation and shared success, driving sustained growth and prosperity for our clients and our team alike.

2022 - ongoing
20% increase AOV YoY

Stacy Lash is a professional eyelash extension company dedicated to providing lash artists with high-quality tools and materials for stunning results. From tweezers to extensions, they offer everything you need to create beautiful lash looks.
StacyLash, with its diverse B2B and B2C clientele, seeks to unlock the full potential of Shopify. But the path is paved with challenges: seamlessly migrating customer and product data, mastering variant management across pricing structures, crafting a responsive website that reflects their brand, and carefully customizing themes for distinct buyer experiences. We must conquer app integration, ensuring compatibility and cost-effectiveness while addressing B2B-specific needs. SEO demands our vigilance to maintain search ranking supremacy. Empowering StacyLash staff and meticulously testing every aspect are crucial for a smooth launch.

Transitioning both B2B and B2C clients to Shopify posed a multifaceted challenge for StacyLash. Ensuring seamless migration of customer and product data without compromising integrity was paramount. With meticulous attention to detail, the migration process was executed flawlessly, guaranteeing that all essential data remained intact and accessible post-migration.


Developing a responsive website tailored to meet the diverse needs of B2B and B2C clients required expert craftsmanship. StacyLash engaged skilled developers to create a visually stunning storefront that not only aligned with their brand identity but also provided bespoke experiences for both B2B and B2C users. This customization was instrumental in enhancing user engagement and driving conversions.


Selecting and integrating the right suite of apps was crucial for StacyLash to enhance functionality while staying within budget constraints. With the expertise of app ninjas, StacyLash identified and implemented compatible and cost-effective tools, including B2B-specific solutions, to streamline operations and improve customer satisfaction.


Maintaining SEO ranking throughout the migration process was essential to prevent any disruptions in search visibility. By implementing best practices and minimizing search disruption, StacyLash ensured a smooth transition without compromising their online presence. This strategic approach helped them sustain organic traffic and retain their competitive edge in the digital marketplace.

2022 - ongoing
6% increase sales
27% AOV increased

Giordano navigated multifaceted challenges in their digital transformation. The migration from Magento to Shopify brought technical complexities and data transfer hurdles. Extensive theme customization was crucial for brand coherence and user engagement on the new platform. Maintaining and enhancing SEO rankings during migration was imperative for sustained online visibility. Seamless data transfer from the old platform to Shopify without compromising integrity was a critical aspect. Effective project management resources were essential for overseeing the transition and evaluating performance.

We focused on enhancing Giordano's website for a seamless customer experience. From multiple payment options to streamlined order tracking, every detail was tailored for convenience. With theme customization and adjustable design elements, we empowered users to personalize their experience. Our goal? To create a website that fosters lasting connections with customers.

- 112% - Revenue growth by 2 years
- 21% - AOV growth
- 2019 - ongoing - Years to Make History Together

Nupure faced the challenge of migrating to a new theme and boosting conversion rates. The tasks involved introducing a new theme with added functionalities and meeting the specific demands of a new geographic region. Leveraging Shopify Plus features, we sought to create a dynamic and user-friendly online store and tailor it for a new region, driving increased engagement and sales

Following the implementation, the client experienced notable growth. The enhanced Shopify store not only improved user experiences but also boosted engagement and conversion rates, playing a key role in online success. This transformation marked a significant milestone in the client's journey toward digital excellence, as they witnessed a substantial increase in sales and customer satisfaction.


Strategically expanding into a new region, the client tailored features to local preferences, solidifying their presence. This strategic maneuver allowed them to penetrate a previously untapped market, capitalizing on unique opportunities and establishing themselves as a formidable player in the industry. By understanding and addressing the specific needs of the region, the client was able to forge strong connections with local customers, laying the foundation for long-term success and growth.


Integrating their ERP system with Shopify brought operational efficiencies. Automated inventory management reduced manual workload, enhancing overall efficiency. This integration streamlined processes and improved accuracy, enabling the client to respond swiftly to market demands and maintain optimal inventory levels. With a more agile and responsive supply chain in place, the client was better equipped to meet the dynamic needs of their growing customer base, driving further growth and profitability.

In summary, these strategic initiatives propelled the client to new heights of success in the competitive digital landscape. By enhancing user experience, expanding market reach, and optimizing operational efficiency, the client achieved sustainable growth and maintained a competitive edge. With a solid foundation in place, the client is well-positioned to capitalize on future opportunities and continue their journey toward digital transformation and excellence.

We enabled the partner to engage in marketing and product improvement, taking responsibility for conversion rates, AOV, and increasing the number of subscriptions. Our team made significant changes to the sales funnel and product choosing, as well as the selection of additional products to create bundles. Here are some of these experiments

Automatize the amount of refill packs to choose: Depending on the buyer's choice of a subscription or a one-time purchase, a different number of refill packs are offered, pre-installed in the order. This helps motivate customers to choose a subscription, and also increases the average receipt for one-time purchases

Add funnel step “extras”: In the last phase of order creation, we introduced a special product category to complement the products selected by the customer and are likely to be added to the order. Due to this, our partner has an additional tool to increase the number of subscriptions, as well as the AOV. We tested additional products as subscription bonuses, significantly improving subscription conversion rates

Communication and navigation: To improve the overall conversion rate of the entire funnel, we took steps to refine the user experience. Additional communication and navigation elements were introduced to provide customers with clear guidance on their current stage in the process. This enhancement empowers users by offering transparency about what subsequent actions are necessary for them

Collection and use of reviews: We've worked on chains of emails and communication that motivates to leave reviews. Customer focus on product quality and user satisfaction. All this made it possible to significantly increase the conversion of reviews and use them to increase conversion in the sales funnel by demonstrating social proof

- 67% - Revenue growth
- 25% - AOV growth
- 2022 - ongoing - Years to Make History Together

YFood is a healthy nutrition company. All products are available in countries such as Germany, Austria, and Switzerland.

Our team designed a creative visual demonstrating of the components, plus well-converting interface aim of which is telling everything about the product. Product page combined with sticky buy panel to stay near the hand while reading the product description. There are a few buying options like regular purchasing and the opportunity to subscript to a product.

Vplab is a sports nutrition company. All the products are manufactured at leading factories in the UK, Ireland, Switzerland, Germany, Belgium, the Netherlands and California.

Our team has developed a turnkey website. We created the design of the main page, product catalog, product page, contacts, shopping cart, registration/authorization, order processing, personal account, blog, wish list, search page. Implemented the quick view function, which appears in the form of a pop-up, after the user clicks on the appropriate button and contains all the product information necessary for the purchase.

At the first stage of our work, we conducted a deep analysis of the website traffic and customer behavior and found out weaknesses in the work of the site. The second stage was the correction of existing errors without major changes in the website design. These actions maвe us double online-store conversions in two weeks. We analyzed sales funnels and long-term traffic channels and determined that one of the reasons of dropping traffic was the changes in the targeting. Then, we identified the blocks that distracted customers from the target action and took them away from the landing pages. We conducted a UX website analytics, redesigned pages, performed A/B testing, and selected hypotheses that yielded successful results.

For this project, our team has developed the design of ready-made blocks by which you can build an online store. The designers changed the look of existing templates and created new ones to make the process of creating pages easier and more convenient for users. All of the components are optimized for mobile and desktop devices, so you don’t need to worry about how your store will look on different screens.

Our team:

— Conducted a deep analysis of the market and competitors both in the country of presence and in the countries of expansion.

— Developed a brand and positioning. This allowed for clearer communication with consumers and give them great value.

— We developed a promotion model based on the analysis:

• Target Audiences;
• Communication channels;
• Traffic channels;
• Key brand values ​​and messages.

— Assembled a team to implement a promotion model:

• Delivered clear KPI;
• Monitoring the process of achieving KPI;
• Continuous work with a team for the development of competencies, mentoring and development;
• Adjustments and additions to the promotion model in the process of achieving KPI and entering new markets.

Ka’Chava was born on the side of a mountain to find the most exotic, nutrient-rich superfoods. For this project, our team created the completed design, which was provided by the customers of the pages:

• Home
• Ingredients
• How to Make
• Recipes
• Reviews
• Cause
• Referral Program
• Support
• Account page